It’s been a week since June 18, and when the June 18 war resumed, Juhua, which was fully restarted in March this year, became the biggest dark horse that suddenly emerged. The data shows that during the Tmall 618 period, the cost-effective year-on-year transaction growth reached 86.5%, and the year-on-year order growth was 106%.

　　According to Alibaba, poly-cost-effective led to one-third of Tmall 618 transactions. According to the special report released by the authoritative Internet information service provider Analysys International on June 20th, Tmall’s market share during the promotion period was more than twice that of JD.COM and Pinduoduo combined, and one company accounted for nearly two-thirds of the total market share.

　　Source: Analysys

　　The above picture shows the GMV comparison among different platforms very intuitively. The GMV of Taobao Tmall is 100, while that of JD.COM and Pinduoduo is 32.7 and 9.9 respectively. Poly-cost-effective leads to one-third of the transactions, which means that its index of leading transactions reaches 33, which is higher than that of JD.COM and Pinduoduo. More directly, a single gathering is cost-effective, and the turnover during Tmall 618 exceeded three Pinduoduo. In this year’s 618 War, the pattern of the sinking market has been rewritten. As an amoy department, Juhua rushed into the sinking market and gained a lot of advantages in the sinking market.

　　On June 25th, Alibaba "officially announced" the overall growth of Tmall 618. Jiang Fan, president of Tmall, revealed at the launch conference of Tmall flagship store version 2.0 that the physical GMV of Tmall 618 increased by 38.5% year-on-year, and the DAU (daily active user) of mobile phone Taobao also increased by 29% year-on-year during Tmall 618.

　　Caption: Jiang Fan, president of Tmall, was at the launch of version 2.0 of Tmall flagship store.

　　JD.COM did not disclose GMV figures, but the so-called "order amount". According to the figures published by JD.COM, the year-on-year growth of the order amount is only 26.5%, which is 12 percentage points lower than that of Tmall. As the largest e-commerce platform in the whole network, the growth rate of Tmall is also significantly ahead of competitors such as JD.COM. The ultra-high-speed growth of poly-cost-effective has further consolidated the dominant position of Amoy in the whole market.

　　The cost-effective "revival" has also injected important traffic growth into mobile phone Taobao. The year-on-year growth rate of DAU of Hand Amoy is 29%, which is the highest since 2017. It also shows that it is cost-effective to tap the incremental population mainly based on the following heavy market users. Data from traffic monitoring third-party organizations such as Aurora Big Data and Questmobile all show that during the period of 618, the number of DAU (Daily Active Users) of mobile phone Taobao was in an absolute leading position, far exceeding other competitors.

　　Win the sinking market

　　A prominent feature of 618 this year is that "sinking market" has become a battleground for military strategists. In March this year, the comprehensive and cost-effective restart profoundly changed the war situation of 618 this year. Jiang Fan revealed a figure that 49% of Tmall 618′ s purchase users came from the 4 th, 5 th and 6 th tier cities.

　　The research of Aurora Big Data shows that although the penetration rate of mobile phone Taobao in third-tier and below cities is slightly lower than that in first-and second-tier cities, it is still as high as 54.8%, which is significantly higher than that in Pinduoduo (39.5%) and JD.COM (22.3%). It is the only mainstream e-commerce software with a penetration rate of over 50% in third-tier and below cities. The DAU index of Taobao’s sinking market in the third line and below is more than twice that of Pinduoduo.

　　In fact, before the start of Tmall 618, Alibaba began to deploy troops to strengthen the cost-effectiveness. Although Juhua was once an independent business unit of Amoy Department, it was merged into Tmall at the end of 2016. At the beginning of this year, Juhua became independent from Tmall and became a unified marketing platform for Taobao and Tmall, namely the marketing platform business unit. It is also known as Daju Cost-effective business unit.

　　The new big gathering cost-effective covers the core marketing tools of Taobao, such as gathering cost-effective, rushing to buy, selling every day, etc. These business lines occupy almost half of the "half of the country" in the new edition of the hand-scouring six squares.

　　Amoy is one of the most important goals of this year’s 618 strategy, which is to maximize the enthusiasm of users in the sinking market. Alibaba’s "618" this year is "the biggest investment in history" comparable to double 11’s, and the breakthrough has chosen to gather cost-effectiveness. The biggest game of "Ten Million Explosive Groups" is to maximize the marketing explosive power of the poly-cost-effective sale model.

　　According to Alibaba, during Tmall 618, there were more than 180 million transactions and explosions, more than 4,700 million transactions and more than 4,200 items with sales exceeding 10,000 pieces, making it easy to achieve the small goal of "10 million explosion groups and 100 million explosion groups every day". The "Ten Million Explosive Groups" directly promoted the high growth of poly-cost-effective transaction volume. During the period of 618, the growth rate of poly-cost-effective transaction volume reached 89% year-on-year, and the number of users and purchases in third-and fifth-tier cities both increased by more than 100% year-on-year.

　　Jiang Fan said at yesterday’s press conference: "The reason why Juhua can make such progress in just a few months is because it has returned to the original intention of ten years ago, that is, helping consumers find the best-priced goods in the whole network and helping businesses get customers with the most efficient marketing."

　　The best tool for brand customers.

　　Poly cost-effective comprehensive restart, and further become the brand’s best customer acquisition tool. Before Tmall 618, Juhua clearly put forward the goal of "bringing 300 million new customers to the brand", which was finally successfully achieved.

　　This year, 128 brands of Tmall 618 were among the "Billion Club". More than 100 brands such as CPB, L ‘Oré al, Watsons, Dr. Chengye, Telunsu and Peak surpassed double 11 last year, and the sales performance of some brands reached 40 times that of double 11 last year. In this promotion, almost all the brands that became the "Billion Club" participated in the cost-effective activities.

　　As the "biggest investment in history", 618 strives to convey "affordable" mind to consumers. The original price of Dyson hair dryer is nearly 3000 yuan, and 88VIP discount is added to the poly-cost-effective subsidy coupon, and the hand is as low as 1854 yuan. The brand with the original price of 1499 is bigger than an air conditioner, and it will be subsidized after the direct drop, and the hand price is 859 yuan. On June 18 th, Juhua launched the iPhone XR 618 yuan spike, which was less than 10% off the original price, causing the whole network to snap up. The investment of real money has undoubtedly greatly strengthened the influence of poly-cost-effectiveness on the consumer side.

　　Tmall is the brand’s favorite new product release platform. During this year’s Tmall 618, 80% of the core brands released new products on Tmall. With Tmall’s powerful data and operational capabilities, brands can also aggregate consumer information, understand consumer preferences, conduct new product research and development, and create "explosive models".

　　How to make "explosive models" sell better? Tmall has a set of marketing methodology. In Jia Luo’s view, the sale model is a means to help brands reach new customers as quickly as possible. In fact, there is also a very strong demand for branded goods in the sinking market. Brand goods with high cost performance can also "suck powder" quickly once they reach the sinking market. The long-term accumulated ability of Juhua has played a role in this respect. Before Juhua regained its independence from Tmall, it brought considerable business opportunities to the Tmall brand. In 2018, 80% of the brands that participated in Juhua came from new buyers, and the ability of Juhua to "pull new" can be seen. After the further restart, it was cost-effective, and the killer weapon of "Laxin" was used to the extreme. On June 25, the average growth rate of 400 brands participating in the launch of Tmall flagship store was as high as 47% during Tmall 618.

　　Empowering industrial belt to create new supply

　　The data shows that Handamoy has always been the largest shopping APP with the highest penetration rate in China, with more than 700 million consumers on this platform, with rich and diverse needs. How to meet their more and more diverse preferences, Amoy needs to work hard on the supply side.

　　The breakthrough of Tao department selection is still a good deal. In addition to bringing new customers to traditional head brands, Juhua has set its sights on small and medium-sized businesses on the platform. Through their digital transformation, they can provide more high-quality and affordable products, which can meet the diverse needs of consumers and create more business growth for middle-aged businesses.

　　Poly-cost-effective phase of the industry with businesses. In this year’s Tmall 618, a large number of small and medium-sized brands have entered people’s sight through Taobao, such as Yage electric mosquito swatter, Miaoyou children’s socks, Yi Enbei wet wipes, plant protection paper products, Fupai electric toothbrush, and Caramella socks. Although they don’t have the star aura of international brands, they are favored by consumers with high quality and low price. The reason behind it is also very simple. They have entered a cost-effective industrial belt support plan.

　　As a big manufacturing country, China manufacturers have strong production capacity, forming various types of industrial belts such as digital accessories, electric toothbrushes, socks and paper towels. Many industrial belt manufacturers have long been OEM for well-known brands, but they lack their own brands. The daily sale of Juhua’s products fills the shortcomings of industrial belt merchants in operation, technology and brand ability, which can not only help them upgrade their products by digital means, but also solve the sales channels of their goods.

　　On the other hand, when these industries bring merchants to the front desk, many categories of consumption upgrades have successfully reached the sinking market for the first time. For example, the electric toothbrush, a typical "consumption upgrade" commodity, was sold in the sinking market during Tmall 618. Fupai, an electric toothbrush brand in Taizhou, Zhejiang Province, sold 14,051 pieces in one minute after the opening of 618, and sold 400,000 pieces in 16 hours. Juhua cost-effectively pushed the industrial belt merchants and successfully awakened the upgrading needs of consumers in the sinking market. The industrial belt merchants also successfully won 466 million orders during the period of 618.

　　Observing this year’s 618, the strong rise of poly-cost-effective is the most noteworthy phenomenon. To some extent, the battle of sinking market has been rewritten. Juhua Cost-effective, by its own efforts, has driven more transactions than the whole platform in JD.COM and Pinduoduo, which means that it has become the natural choice for users in the sinking market.

　　For consumers, the "cost-effective" mentality has been established, and strong consumer insight and price competitiveness have greatly enhanced the user stickiness of the cost-effective platform. On the other hand, poly-cost-effectiveness has also become the integration of "Alibaba’s commercial operating system", which can effectively empower different types of businesses. The top brands can get more new customers through poly-cost-effectiveness, and the middle-waist businesses can also realize their own product evolution and brand upgrade through poly-cost-effectiveness.

　　The key for Amoy Department to maintain its own competitiveness lies in creating new supply for consumers so as to meet their new demands. And poly-cost-effectiveness is the key link, and it has withstood the test in the 618 War.

　　CCTV News:The "May Day" holiday is coming to an end, and many people who have gone out to travel have begun to return. The "May Day" holiday health tips issued by China CDC recently pointed out that the public should continue to do a good job of self-health monitoring during the trip, and should return to self-observation for 14 days. Once abnormal symptoms appear, they should take measures to prevent others from being infected, seek medical advice in time and take the initiative to inform doctors of their travel history.

　　Wu Zunyou, Chief Epidemiologist of China CDC:Observing yourself for 14 days is during the journey, because you have contacted many people, and you don’t know the situation of some people. Are there asymptomatic infected people in it, or some infected people have no symptoms at that time? You may be infected when you come into contact with them in the process, and you should consider yourself as likely to be infected after returning. It should be noted that on the one hand, it is necessary to observe the changes in one’s physical condition, on the other hand, it is also necessary to protect oneself and be responsible for society by minimizing contact with more people and reducing such behaviors as dinner and gathering. After returning from a trip, what should self-observation pay attention to? See if there is any fever, body temperature, diarrhea, symptoms that he can feel, or he feels particularly tired, which is different from the usual fatigue before. If this happens, it can’t be relieved or terminated soon after observation, so he needs to go to the doctor at this time. These are all things that should be paid attention to after you come back from your trip.

CCTV News:According to the client news of Beijing Youth Daily, in order to actively prevent and control respiratory infectious diseases in autumn and winter, Beijing has issued social prevention and control measures for respiratory infectious diseases such as mycoplasma pneumonia in autumn and winter, giving specific prevention and control suggestions from schools, students, parents, pension institutions and medical institutions.

First, school prevention and control measures

1. The school strictly implements the system of morning and afternoon inspection, registration and reporting of absence due to illness. When students are found to have fever, cough and other symptoms, they should wear masks for students and contact their parents in time, ask for medical treatment in time, rest at home after diagnosis, and actively treat them to avoid participating in group activities and entering public places. Teachers and students infected with influenza, COVID-19 and mycoplasma pneumoniae are not allowed to go to work and go to school with illness.

2. Maintain air circulation in classrooms, dormitories, canteens and other public places, strengthen daily window ventilation, and maintain indoor air circulation.

3. Do a good job in environmental sanitation, carry out daily disinfection, set up adequate hand washing facilities and sanitary products such as hand sanitizer or soap, and actively guide students to increase the frequency of hand washing after recess activities.

4. Classes with suspected or clinically diagnosed respiratory infectious diseases should strengthen measures such as symptom monitoring, case management, disinfection and ventilation.

5. Schools with concentrated fever epidemics advocate that students in the class where the case is located wear masks during the epidemic.

6. The school should do a good job in health education for teachers, students and parents on the prevention and control of infectious diseases in autumn and winter. Considering that influenza, COVID-19 and other respiratory infectious diseases may appear after entering winter, the content of health education should focus on the common prevention of multiple diseases.

7. The school reduced the organization of collective activities this winter.

Second, students’ countermeasures

1. Students should report to teachers and parents immediately when they feel unwell, so as to avoid attending classes with illness.

2. Maintain good personal hygiene habits, cover your nose and mouth when coughing or sneezing, pay attention to hand hygiene, and try to avoid touching your mouth, eyes and nose with unclean hands.

3. Balanced diet, regular work and rest, moderate exercise, and enhance physical fitness and immunity. Add clothes in time for outdoor activities to avoid increasing the chance of infection due to catching cold.

4. In the high-incidence season, activities in crowded places should be minimized to avoid contact with patients with respiratory infections, and masks should be worn when entering crowded places.

5. Reduce going out when you have respiratory symptoms, and wear a mask when you go out.

Third, parents’ response measures

1. Pay attention to the child’s mental state and health status. If the child is unwell such as fever and cough, he should seek medical treatment in time, rest at home and not go to school with illness.

2. Keep the living room clean and well ventilated, 2-3 times a day for at least 30 minutes each time, and keep the indoor air circulating.

3. Parents help their children to have a balanced diet, drink plenty of water, work and rest regularly, exercise moderately, and help and drive their children to develop good hygiene and living habits.

4. After the child has respiratory symptoms, pay attention to the changes of the condition. If the child has persistent fever, severe cough and repeated illness, he should seek medical advice in time. When family members take care of patients and accompany them to see a doctor, they should also wear masks and protect themselves. After the child is diagnosed, he should be treated according to the doctor’s advice, rest at home and avoid repeated visits.

Fourth, the prevention and control measures of hospital institutions

1. Medical institutions should pay attention to the prevention and control of nosocomial infection while increasing the ability of diagnosis and treatment services, so as to avoid nosocomial infection of respiratory infectious diseases caused by patients gathering in autumn and winter.

2. By optimizing and strictly implementing the treatment process, cross-infection among general outpatient, emergency patient and fever outpatient can be eliminated.

3. Strengthen the ventilation of public areas such as outpatient and emergency departments and wards, and equip them with disinfection and protective articles.

4. Arrange medical personnel with professional ability and experience to strictly implement the pre-inspection and triage system.

5. Carry out time-sharing appointments, control the density of medical personnel in public areas such as outpatient clinics, and guide medical personnel and accompanying personnel to wear masks.

6. For patients with stable condition, adopt graded diagnosis and treatment measures or actively guide them to complete follow-up treatment in community hospitals to ease the pressure of medical institutions. Doctors should do a good job in health science, inform parents of the clinical characteristics, treatment points and protection requirements of respiratory infectious diseases in autumn and winter, avoid anxiety of parents and children, and increase the pressure of medical institutions.

V. Prevention and control measures for old-age care institutions

1. Strengthen environmental sanitation management and renovation, and comprehensively and thoroughly clean key areas such as living quarters, activity areas, canteens and toilets. The rooms, canteens and other places where people are concentrated should be disinfected irregularly, and the windows should be opened frequently to keep the air circulation in the places, so as to ensure that the indoor "microclimate" meets the hygiene requirements and prevent the occurrence of respiratory infectious diseases.

2. Give special lectures on infectious disease prevention and control knowledge to the elderly and staff, and consider that influenza, COVID-19 and other respiratory infectious diseases may appear after winter, and the content of health education should pay attention to multi-disease prevention. Enhance the awareness of health and disease prevention of the elderly and staff, and develop good personal hygiene habits.

3. Strictly implement the registration management system of suspected cases or clinically diagnosed cases. When the elderly are found to have symptoms such as fever and cough, they should seek medical treatment in time to avoid participating in group activities and entering public places.

4. Promote a good lifestyle, provide the elderly with an adequate and balanced nutritious diet, a quiet sleeping environment and suitable entertainment and exercise facilities to help them improve their resistance.

5. Protect vulnerable groups. Carry out targeted preventive measures in the hospital to improve immunity. Actively organize the elderly to be vaccinated with COVID-19, influenza, pneumococcus and other vaccines to prevent related respiratory infectious diseases.

6. Advocate to vaccinate the staff against COVID-19, influenza, pneumococcus and other vaccines, so as to further reduce the risk of respiratory infectious diseases among the elderly in the old-age care institutions.

Original title: Analysis of the development trend of furniture industry in China: the estimated growth rate in the next few years is 15%.

At present, the furniture industry in China has entered a relatively stable growth period, and the growth rate is expected to remain at around 15% in the next few years. The industry is shifting from export to domestic sales; Low-end demand is still huge, but high-end and personalized demand has begun to rise; Some sub-industries tend to be concentrated. We believe that companies with sinking channels and high brand awareness will have advantages in the future. In addition, the growth rate of custom furniture companies will be faster.

　 The growth rate of furniture industry is becoming more and more stable, and furniture enterprises are transforming the domestic market.

　 The extensive export-oriented growth has left, and furniture manufacturers have increased the domestic market.

　 In 2003, the national real estate investment exceeded 1 trillion yuan for the first time, so the furniture industry ushered in the best era. However, the high-speed growth of China’s furniture industry came to an end after the global financial crisis in 2008. Affected by factors such as reduced export demand, rising raw material prices, appreciation of RMB, and decline in export tax rebate rate, furniture enterprises were hit, and the furniture industry entered a more gentle and stable growth period. In 2009, the export delivery value of furniture manufacturing industry decreased by 6.98% year-on-year, which had a great impact on the industry. Many furniture enterprises began to implement the dual-track system of export and domestic sales, and gradually increased the domestic market.

　 Compared with the growth rate of more than 25% in almost every year from 2003 to 2007, the growth rate of output in the last three years is more stable, with CAGR of 17.8%. According to Zhu Changling, chairman of the Furniture Association, in 2012, the total output value of China’s furniture industry reached 1.13 trillion, making it the largest country in furniture production and consumption in the world. According to the revised data of the National Bureau of Statistics, from 2011 to 2013, the total sales of furniture manufacturing companies above designated size in China were 496.68 billion, 565.42 billion and 646.28 billion respectively, with year-on-year growth rates of 25.71%, 13.84% and 14.30% respectively. The CAGR for three years was 17.8%, and the total profit was 299.

　 The low growth rate of exports and the high growth rate of domestic sales offset each other, and the scale of the industry entered a period of gentle growth. In 2013, real estate sales picked up, and the growth rate of sales area in that year reached 17.3%, much higher than in previous years. Even so, the growth rate of furniture sales has not been significantly improved, mainly because of exports. In 2013, the growth rate of exports was only 6.94%, which lowered the total growth rate, while the growth rate of domestic sales was 16.77%. In the first half of 2014, the sales growth rate of furniture industry was 12.87% and the profit growth rate was 17.32%. According to the growth rate of 12.87%, the furniture sales volume in 2014 is estimated to be 729.5 billion, which is slightly lower than that in 2013. We believe that China’s furniture manufacturing industry has entered a stage of steady growth, and the growth rate will be maintained at around 15%, and there will be no large fluctuations in the total amount in the short term.

　 From the perspective of the proportion of import and export, China’s furniture industry is less and less dependent on exports, and the proportion of domestic sales is increasing. Since 2008, the export volume of China’s furniture manufacturing industry has declined every year. In 2013, the proportion reached a low of 23.49%, which was more than 13 percentage points lower than the proportion of 37% in 2008. In the first half of 2014, China’s furniture export delivery value was 78.35 billion yuan, accounting for 23.87%. According to previous years’ experience, the proportion of export delivery value in the first half of 2014 was generally higher than that in the second half. Therefore, we predict that the proportion of exports in 2014 will be around 22.37%, which is 1.12 percentage points lower than that of 23.49% in 2013.

　 Wooden furniture takes the lead, accounting for over 60%.

　 According to the Classification and Code of National Economic Industries issued by the National Bureau of Statistics, China’s furniture manufacturing industry can be divided into five categories according to varieties, namely, wooden furniture manufacturing, bamboo and rattan furniture manufacturing, metal furniture manufacturing, plastic furniture manufacturing and other furniture manufacturing. Furniture owners in China mainly rely on wooden furniture, accounting for more than 60%.

　 The marketing model is mainly based on distribution and joining, supplemented by direct sales.

　 China’s furniture manufacturing enterprises export mainly in ODM/OEM mode. The domestic sales model is mainly based on distribution and joining, and the proportion of direct stores is small. Even some large enterprises are far behind foreign countries in the construction of direct stores. Among the four China furniture companies we counted, Yazhen, a high-end furniture manufacturer, has the highest proportion of direct stores, accounting for 17.5%, which is still lower than the three American companies.

　 The increase in income promotes the transformation of demand to a high level, and high-end furniture manufacturers welcome the opportunity.

　 Income, real estate and export are the main reasons for demand, and urbanization promotes the steady growth of the industry.

　 Based on the data from the third quarter of 2011 to the first quarter of 2014, through regression analysis, we found that the sales area of commercial housing, urbanization rate, per capita disposable income of urban population and export volume all have significant positive effects on furniture sales, and the per capita income of rural residents has almost no impact on furniture sales. Among them, the growth of urban residents’ total disposable income has the greatest impact on furniture income in the past three years, which has led to a total increase of 19.6%, the growth of furniture exports has led to a total increase of 17%, and the growth of real estate sales area has led to a total increase of 10%.

　 Urbanization and per capita income are improving, which is the biggest driving force for future demand growth.

　 Since 2011, China’s urbanization rate has increased by more than 1% every year, reaching 53.73% in 2013. According to the goal of "National New Urbanization Plan (2014-2020)" issued by the State Council in early 2014, China’s population urbanization rate will reach 60% in 2020. In addition, the Plan also calls for the promotion of basic public services such as compulsory education, employment services and affordable housing, so as to solve the problems that it is difficult for agricultural migrants to integrate into urban society and the quality of urbanization is low. If these requirements are implemented, the quality of urbanization will be improved, and the consumption power of new urban population will be improved, which is conducive to furniture consumption demand.

　 The per capita disposable income of urban residents in China is increasing at a rate of about 10% per year. In 2013, the per capita disposable income of urban residents in China reached 26,955 yuan. From the historical experience of the furniture industry in developed countries, furniture consumption will rise sharply and last for a long time after the per capita income reaches 3,000 US dollars, while the per capita disposable income of urban residents in China exceeded 3,000 US dollars in 2011, so we think that this period will be a time when urban residents pay more attention to furniture consumption, and in this respect, the furniture demand in the domestic market will be improved.

　 Real estate is mixed, and second-and third-tier cities are better than first-tier cities.

　 In 2013, China’s real estate sales area reached 1,305.51 million square meters, an increase of 17.3% compared with 2012, much higher than the previous two years. Correspondingly, the growth rate of furniture sales in 2013 also increased to 14.3%. In the first half of 2014, although the sales area of real estate fell again, the sales area of 40 major cities decreased by 6% compared with the same period in 2013, but if the effect of large base in 2013 was removed, the sales area in the first half of 2014 still increased by 21% compared with the same period in 2012. Among them, the sales area of first-tier cities performed poorly, increasing by 8% compared with the same period in 2012, while the second-and third-tier cities performed well, increasing by 18% and 28% respectively compared with the same period in 2012. At present, the purchase restriction policies in second-and third-tier cities have begun to relax, while those in first-tier cities have not. We believe that the relative prosperity of real estate in second-and third-tier cities will make the demand for furniture in second-and third-tier cities grow faster, and the sales of furniture enterprises whose target markets are second-and third-tier cities will also grow faster.

　 The slowdown in export growth does not hinder the overall demand growth.

　 In the past three years, the annual growth rate of China’s furniture exports is very small, CAGR is 7.27%, and the proportion of exports to total sales is decreasing year by year, 26.82%, 25.11% and 23.49% respectively. The main exporting country of China’s furniture is the United States. At the same time, the current furniture imports of the United States mainly come from China, and the amount of furniture imported from China accounts for 56.4% of its total furniture imports and 21% of its total furniture consumption. In the long run, the export competitiveness of China furniture enterprises has weakened due to the increase of wages, electricity charges and other raw material prices in China, the reduction of export tax rebates and anti-dumping duties. From 2009 to 2011, the furniture import situation in the United States was not optimistic. Among its furniture suppliers, the furniture supply increased fastest in Vietnam, with an average increase of 15.3%, followed by Mexico and Taiwan, China, and Chinese mainland ranked fourth, with an increase of 9.9%. It can be seen that the share of China furniture in the US import market is slowly decreasing.

　 Although the export growth rate is slow, the strong domestic demand supports the steady growth of total demand. According to the quarterly data, we get the formula of the relationship between the annual sales of furniture and real estate, urban income and export volume. We estimate that the sales area of commercial housing in 2014 will be 1,240.23 million square meters, the total disposable income of urban residents will be 22,718.8 billion yuan, and the export volume will be 160.3 billion yuan. Therefore, the furniture sales in 2014 will be 724.73 billion yuan, an increase of 12.14% compared with 2013, which is consistent with the year-on-year growth rate of sales in the first half of the year.

　 The demand of domestic furniture industry is polarized, which will be "dumbbell-shaped"

　 With the growth rate of disposable income of urban households and exports relatively stable, the scale of furniture industry is closely related to real estate. We predict the population distribution in 2030 according to the mortality rate and birth rate, and point out that the number of people aged 20-44 (the main buyers) has reached its peak, and the proportion will drop from 33% in 2010 to 24%, and the proportion of people aged 25-35 (the main buyers of the first suite) will also drop from 15% to 9.

　 From this point of view, it is difficult for the total demand of the whole furniture industry to increase continuously in the next fifteen years. Enterprises need to seize the changes in demand types and levels, find new ways to improve profits, and pay attention to potential sub-sectors is king.

　 Domestic furniture demand will change from "pyramid" to "dumbbell"

　 Due to the low per capita consumption level of furniture and the long-term dependence of furniture manufacturing enterprises on exporting a single variety of furniture, the overall grade of China’s furniture industry is low, showing a pyramid shape. About 80% of furniture enterprises are small and medium-sized enterprises, producing and selling low-grade furniture. However, this phenomenon is changing. On the one hand, with the increase in the number of high-yield people in cities, the demand for furniture in star-rated hotels and the upgrading of consumption concepts, the demand for high-grade furniture and personalized furniture has gradually increased. On the other hand, the development of urbanization leads some low-yield rural population to enter cities, which brings a new round of low-end demand to the furniture industry.

　 The increase of star-rated hotels and the mass affluent class brings opportunities for the high-end furniture industry.

　 Star-rated hotels continue to grow, and the demand for replacement furniture is about to peak. Star hotels are a major source of consumption demand for high-end furniture. The number of five-star hotels in China increased from 302 in 2006 to 739 in 2013, and the CAGR was 12.85%. The number of four-star hotels increased from 1,369 in 2006 to 2,361 in 2013, with a CAGR of 9.46%. We divide the demand of star hotels for furniture into:

　 1) New furniture demand. Since 2006, five-star hotels and four-star hotels in China have added 19,300 sets of rooms annually, and 27,800 sets of rooms annually. We estimate that each set of furniture in five-star hotels costs 100,000 yuan and each set of furniture in four-star hotels costs 60,000 yuan, so the average annual demand for new furniture in these hotels is 3.6 billion yuan.

　 In July, 2014, Premier Li Keqiang presided over the the State Council executive meeting, determined the policies and measures to promote the reform and development of tourism, and proposed to strengthen the driving force of tourism development, increase investment in infrastructure, and vigorously develop the elderly, folk customs and health tourism. Therefore, we expect that the construction of star-rated hotels will continue.

　 2) Replace the furniture demand. Generally, four-star and five-star hotels are required to change furniture once every five years. According to this frequency, we predict that China is about to usher in a wave of demand for furniture replacement. In 2013, the demand for furniture replacement in star hotels in China will be about 5.2 billion, and in 2017, we expect that the demand for furniture replacement in star hotels in China will be nearly 13 billion.

　 The increase in the number of wealthy people in China provides a foundation for the development of high-end furniture. The number of affluent people in China was 11.97 million in 2013, and it is expected to reach 14.01 million in 2014, up 17.04% year-on-year, with a rapid growth rate. Among them, most people are in the age of the main group of buyers, accounting for 53.6% of the people under 40, and over 80% under 50. In addition, their children are younger, accounting for 34.2%, 32.5% and 24.4% under 10 years old, 10-20 years old and 20-30 years old respectively. This age structure that the number of people decreases with age makes the demand for wedding furniture increase year by year.

　 The change of consumption concept and finely decorated houses jointly promote the scale growth of customized furniture industry.

　 Custom-made furniture is tailor-made, personalized design, and large-scale and standardized production of furniture. Although custom-made furniture has entered the domestic market for more than ten years, it still belongs to a new industry, accounting for about 10% of the total furniture market share, with great development potential. Custom-made furniture well meets the difference between the use space of furniture and the individual needs of users. With the younger age structure of furniture consumers, individual needs have become the first appeal of decoration, which also brings opportunities to custom-made furniture manufacturers.

　 According to the White Paper on the Development and Consumption of Customized Household Industry in China in 2013 issued by the Solid Wood Customization Committee of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce, at present, among about 100 million urban households in China, the ownership rate of the whole kitchen, cloakroom and private wine cellar is only 6.8%, far below the average level of 35% in developed countries in Europe and America. In addition, about 29% of urban households said that they would buy and install the whole home in the next three to five years. In the next five years, the total demand or intentional purchase of customized homes in China will be about 29 million sets, with an average of 5.8 million sets per year.

　 Hardcover brings opportunities for overall custom furniture. The proportion of hardcover houses in China is relatively low, and the average proportion of fine decoration in China is less than 10%. In 2011, the proportion of hardcover houses in Beijing and Shanghai was around 21%, and that in Guangzhou was 32.9%, far below 80% in developed countries, which has broad room for improvement. From 1966 to 1975, Japan experienced the golden period of residential fine decoration and industrialization, which was driven by three main factors: 1) the post-war generation had higher requirements for urban housing conditions and decoration; 2) The rising labor cost of decoration makes batch decoration the only way; 3) Policy promotion. These three driving factors are consistent with China’s current situation. The rising income of urban residents has higher and higher requirements for housing, the increase in labor costs and the encouragement of the Ministry of Housing and Urban-Rural Development for finely decorated housing will drive the development of finely decorated housing in China. In 2012, among the projects of major real estate developers in China, the proportion of fine decoration projects exceeded 50%.

　 The increase in finely decorated houses means an increase in the demand for overall customized furniture. At the same time, selling furniture directly to large customers such as real estate developers saves the marketing management expenses of enterprises. We expect this to become a big profit growth point for customized furniture manufacturing enterprises.

　 The demand for low-end furniture is still the cornerstone of China’s furniture market.

　 The huge scale of the low-end market is the present situation of China’s furniture industry. Affected by urbanization, a large number of rural people with low consumption capacity will enter cities, which will provide impetus for new low-end demand.

　 The industry pattern is loose and there are many opportunities for leading enterprises.

　 Judging from the trend and external conditions, the furniture manufacturing industry has gone through a period of rapid growth and started to enter a period of steady growth. Therefore, furniture manufacturing enterprises will face more intense competition, and the profit growth needs to be realized by expanding market share and brand strategy.

　 The overall industry concentration is low, and the integration will be carried out from mattresses and customized furniture.

　 Multi-level demand structure and large low-end demand are the two main reasons for the low concentration of China’s industries. Furniture manufacturing industry has the characteristics of low entry threshold and diverse choices of consumers, so the concentration of furniture industry in all countries is low. Yihua Wood, the largest furniture manufacturer in China, accounts for less than 1% of the market, and the market share of the top 10 enterprises is less than 3%. As the second largest furniture producer in the world, the United States is also the same. The share of the top 50 furniture manufacturers in the United States is only about 40%, and the concentration is slightly higher than that in China. There are two main reasons why the concentration of furniture manufacturing industry in China is lower than that in the United States. The first reason is that the uneven development of urban and rural areas and the eastern, central and western regions in China has formed a multi-level demand structure, and the products of a single enterprise are difficult to meet different levels of consumer demand, and most enterprises only focus on a certain level of consumption.

　 Secondly, there is a huge demand for low-end furniture, poor consumer brand awareness and lack of industry standards, which directly leads to a large number of small and medium-sized furniture manufacturers targeting low-end consumers in China. According to statistics, 80% of furniture manufacturing enterprises in China are small and medium-sized enterprises. On the one hand, the gross profit margin of these furniture enterprises is low (about 15%), and they don’t have enough expense space to achieve large-scale national expansion. On the other hand, their capital strength is limited, and it is difficult for the whole industry to have large-scale mergers and acquisitions.

　 Although the phenomenon of low concentration in the whole furniture industry is difficult to change for a while, the concentration in some sub-sectors is expected to be improved in the future, such as mattress industry and customized furniture industry. The mattress industry has concentrated space and motivation. The top 10 mattress manufacturers in the United States are expected to expand rapidly, accounting for more than 75% of the market share, while the top eight mattress brands in China only account for 11.16%, and the leading mattress enterprise Xilinmen only accounts for 3.98%. The main reason is that the history of China’s mattress industry is short, the functional characteristics are not generally recognized, and the market share is still homogenized.

　 Product possession. With the improvement of residents’ consumption level and people paying more and more attention to sleep quality, we believe that enterprises with technological advantages and independent brand advantages will gain greater market share, and small enterprises that focus on manufacturing and light quality will be eliminated because of increasingly fierce industry competition.

　 Sophia and Haolaike, two leading enterprises of custom furniture, are growing rapidly.

　 At present, the concentration of customized furniture industry in China is not high, and the market share of the top five companies is around 12%, which has room for improvement. The reasons for the concentration trend of custom-made furniture industry are as follows: First, the production of custom-made furniture stems from consumers’ requirements for personalization and craftsmanship at the same time, and the main consumers in the future tend to be middle and high-end consumers, who pay more attention to quality and brand, so the living environment of small and medium-sized enterprises is difficult. Second, although the entry threshold of custom-made furniture industry is low, there are many barriers to make it bigger, which require the gradual accumulation of flexible manufacturing mode, information system construction and service capacity construction, so it is easy for large enterprises to consolidate their market share.

　 The industry leader Sophia’s revenue has been growing at a high speed in the past six years, with CAGR of 50.55%. In 2013, the revenue was 8.85 times that of 2008, and the company’s market share was 7% in 2011, more than doubling from 3.3% in 2006. Guangzhou Haolaike, the second largest company, has a CAGR of 30% in the past two years, which has grown rapidly and is higher than the market average. We expect that the scale and market share of leading customized furniture enterprises will increase rapidly.

　 The business strategy of enterprises should be paid attention to when exporting to domestic market.

　 Since the financial crisis, the export proportion of China’s furniture manufacturing industry has been declining every year. The unstable foreign economic environment and the growing domestic demand have made many enterprises begin to transform and aim at the domestic market. The most obvious manifestation of this phenomenon is the enterprises with a relatively large proportion of exports before, such as Yihua Wood and Meike Home. Yihua Wood’s export revenue accounted for 98.19% in 2008, and fell to 84.98% in 2013. The company continuously promoted the domestic marketing model of "experience hall+specialty store" and established a WeChat marketing platform with Tencent, aiming at vigorously deploying domestic furniture sales. Meike Home’s export revenue accounted for 61.54% in 2008, and decreased to 39.89% in 2013.

　 The operating expenses of large enterprises perform well, which is conducive to the development of brand strategy.

　 Compared with similar furniture companies in the United States, large furniture manufacturing companies in China have performed well in operating expenses. The average sales and management expenses of similar furniture companies in the United States account for more than 80% of the gross profit, while China only accounts for 57%. It can be seen that China’s furniture manufacturing enterprises still have a lot of room for independent changes in sales management expenses, which is conducive to the development of enterprise strategy.

　 China’s furniture industry is still in the growth stage, with low brand recognition, and there is still room for improvement in the future. At present, the good performance of operating expenses makes the company have enough space to enhance its brand competitiveness in the industry while maintaining profitability, such as expanding sales channels, improving research and development capabilities and expanding advertising.

　 Gross profit margin has an upward trend.

　 Compared with batch export, the gross profit margin of domestic sales is higher. The average comprehensive gross profit margin of the nine furniture manufacturing enterprises that have been listed and are going to be listed is about 39%, the average export gross profit margin is 22.43%, and the average domestic gross profit margin is 40.67%. Among them, Zhejiang Yongyi’s main business is seat production and sales, which is quite different from other furniture companies’ products, so the gross profit margin is significantly lower; Sophia’s main product, customized furniture, cannot be exported, and its export products are basically furniture parts and floors with lower gross profit margin, so the gross profit margin of export is far lower than that of its domestic business.

　 The average gross profit margin of similar furniture manufacturing listed companies in the United States is 40%, which is similar to that in China. However, among the furniture manufacturing companies in the United States, the gross profit margin of some companies is obviously low, because they include transportation expenses in their operating costs. If the transportation expenses are added back to the gross profit according to the average transportation expenses of 7.5% in the United States, the average gross profit margin of similar furniture companies in the United States will be 45%, slightly higher than that in China.

　 In recent years, the gross profit margin of large furniture manufacturing companies in China has basically increased, and we think this trend will continue in the future for two main reasons:

　 1. Continuous optimization of business structure. The company gradually increases the proportion of businesses with higher gross profit margin (such as retail business and domestic sales business) and reduces the proportion of businesses with low gross profit margin. For example, Meike Home has increased the proportion of its retail business with higher gross profit margin from 36% in 2006 to 59% in 2013.

　 Therefore, the comprehensive gross profit margin has also increased from 30% to 52%. The comprehensive gross profit margin of Yihua Wood also increased with the continuous increase of the proportion of domestic sales. We believe that the business trend of furniture manufacturing companies in the future will be to combine production and marketing, to domestic sales and retail sales, so the gross profit margin will be further improved.

　 2. The cost of advertising is increasing. Advertising is the key to enhancing brand recognition, and enhancing brand recognition is the key to improving gross profit margin. The average advertising cost in China accounts for only 7.71% of gross profit, which is far lower than the level of 15.8% in the United States, and there is room for improvement. In recent years, the advertising expenses of three furniture listed companies except Yihua Wood Industry are on the rise. We believe that with the intensification of brand competition, the advertising expenses of the companies will continue to increase in the future. In addition, as Yihua Wood further expands its sales in the domestic furniture market, its advertising expenditure will certainly increase in the future. In addition to the above two reasons, if large furniture manufacturers can further strengthen the construction of direct stores,

　 Its gross profit margin will also increase. Generally speaking, for furniture manufacturers, the gross profit margin of direct stores is higher than that of dealer stores. Take Sofia as an example. In 2010, the gross profit margin of direct stores was as high as 55%, while that of dealer stores was only 35%. Direct stores have the disadvantages of large initial investment, low short-term return and high management cost. But for companies with capital strength and long-term strategic vision, direct stores can not only bring higher gross profit margin, but also better implement the company’s business philosophy and feedback the user experience, which is beneficial to establishing brand effect and is a better choice.

　 Optimistic about the expansion speed of channel sinking enterprises

　 The sinking of channels is conducive to the expansion of sales scale.

　 From the perspective of regional structure, both East China and South China are the most developed areas in furniture industry, and their furniture income accounts for 64.7% of the total furniture income in China. The regional differences in export delivery value are more obvious. export delivery value in East and South China accounts for 90% of the total exports, while export delivery value in Southwest China is almost zero because of its geographical location.

　 We compared the income of furniture industry in different regions in 2008, 2009 and recent years, and found that the proportion of furniture income in East China and South China is shifting to Central China and Southwest China, and its proportion has dropped from 72.4% in 2008 to 66% now. Combined with the fact that the growth rate of consumption level in different regions is similar, we believe that the reason for the above phenomenon is that the furniture consumption growth in the relatively backward central and western regions is higher than that in the more developed east. By comparing the income of furniture industry in Beijing, Shanghai and the four richest provinces, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces and cities, we get similar results. The proportion of furniture income in the six richest provinces and cities has dropped from 67% in 2008 to 53% now. In view of the fact that the consumption growth level of different regions in China is very similar in recent years, we don’t expect this trend to change in the future, so the furniture consumption growth rate of regions with low consumption level will be higher than that of regions with high consumption level in the future.

　 Earlier, we explained the impact of real estate transactions on furniture demand. From the perspective of real estate transactions in first, second and third tier cities, the growth rate of real estate transactions in first-tier cities was basically lower than that in second and third tier cities in recent years. From 2011 to 2013, the average annual growth rate of first-tier cities was 6.4%, the growth rate of second-tier cities was 12.3%, and the growth rate of third-tier cities was 9.6%. Based on the above two points, we think that some companies that sink their sales channels will be more likely to expand their sales scale.

　 Discussion on four major trends

　 We have the following judgments on the future trend of the furniture industry: 1. The proportion of domestic sales will be further expanded, and furniture companies with domestic sales as the mainstay have greater opportunities to outperform the market. 2. The future profit growth rate of customized furniture companies will be higher than average. 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. 4. Channel sinking is the marketing trend of large furniture companies.

　 1. The proportion of domestic sales will be further expanded, and furniture companies mainly engaged in domestic sales will have greater opportunities to outperform the market. The domestic sales growth rate of the whole furniture industry is obviously higher than the export growth rate, and the furniture companies also pay more attention to the domestic market. Judging from the market reaction, four listed companies in the furniture manufacturing industry have outperformed the Shanghai Composite Index since their listing, and Sophia and Xilinmen, which account for a large proportion of domestic sales, have a weak correlation with the Shanghai Composite Index; The stock price of Yihua Wood, which is mainly sold in domestic market, fluctuates in the same way as that of the Shanghai Composite Index. However, Meike Home, which has experienced the transition from export to domestic sales, was in line with the fluctuation of Shanghai Composite Index before the transition, and gradually outperformed the market after the transition. Therefore, we believe that the domestic furniture market has more potential than foreign countries, and the domestic sales of furniture manufacturing companies are the key to their stock price outperforming the market.

　 2. The future profit growth rate of customized furniture companies will be higher than average. The development of customized furniture in the future is driven by the following factors: 1) the upgrading of consumption concept and the demand for personalized home; 2) The increase of small and medium-sized housing in cities leads to people’s concern about space utilization; 3) The increase of finely decorated houses. From the historical trend, the net profit and share price of Sophia, the only customized furniture listed company, have risen rapidly.

　 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. In China, most kinds of furniture belong to durable consumer goods. With the improvement of consumption power, people will pay more attention to quality when buying furniture, so brand competition will become the focus of future competition for enterprises. Judging from the market reaction, investors also pay more attention to the brand building of enterprises. Take Xilinmen as an example, the stock price of Xilinmen increased by as high as 83.7% from July 2013 to April 2014. During this period, the company carried out a number of projects conducive to brand building, such as holding a national new product order meeting, cooperating with Disney and Aiying Company, accepting Disney brand license and Doraemon brand authorization, and signing a cooperation agreement with Melaleuca Home Network.

　 4. Channel sinking is the marketing trend of large furniture companies. The overall demand for furniture consumption in China’s second-and third-tier cities is huge. If we count the cities with per capita consumption expenditure exceeding 20,000, we estimate that the furniture consumption in second-tier cities accounts for 53.2%, that in first-tier street furniture accounts for 31.2%, and that in third-tier street furniture accounts for 15.7%. If all the first, second and third tier cities are counted, the consumption of second-tier street furniture accounts for 44.8%, that of third-tier street furniture accounts for 37.8%, and that of first-tier street furniture accounts for 17.4%. In addition, the sales of real estate in second-and third-tier cities are better than those in first-tier cities, and the growth rate of consumption level in second-and third-tier cities is similar to that in first-tier cities, and the stimulation of furniture consumption brought by consumption growth is higher than that in first-tier cities, so we predict that the growth rate of furniture demand in second-and third-tier cities will be faster. At present, the sales networks of four furniture listed companies are all spread all over the country, and the trend of opening specialty stores in second, third and even fourth tier cities is also obvious. It has become the consensus of furniture manufacturing companies that the sinking of channels is conducive to expanding market share.

(Internship Editor: Jiang Dongni)

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　　Xinhua News Agency, Beijing, May 22nd 　Title: Build a battle fortress for comprehensively promoting rural revitalization — — The change of village "two committees" nationwide was successfully completed.

　　Xinhua news agency reporter

　　If the nation is to be revived, the countryside will be revitalized; To revitalize the countryside, the "leading geese" must be strong.

　　In October 2020, the term of office of the village "two committees" was changed from three years to five years, and the first change of office was started in 31 provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps, which was carried out simultaneously with counties and townships. At present, 491,000 village teams across the country have successfully completed the transition.

　　The cadres and the masses generally reflected that the change was strict, vigorous, positive and effective, and they chose to be a good team, which changed the situation of stability and unity, formed a good atmosphere for entrepreneurs, and solidly built a fighting fortress for comprehensively promoting rural revitalization.

　　Strengthen organization and leadership, and compact the responsibility of the change of work layer by layer.

　　The leadership of the party is the key to do a good job in the transition.

　　The CPC Central Committee and the State Council attached great importance to the change of the village’s "two committees". General Secretary of the Supreme Leader made important instructions for many times, went deep into the village for investigation when visiting relevant places, raised ardent hopes for village cadres, and cared for party member and the masses, which pointed out the direction and set an example for party committees at all levels to earnestly fulfill their responsibilities of managing the party and the party and carefully organize the change.

　　The Organization Department of the Central Committee and the Ministry of Civil Affairs conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary, and guide and promote all localities to do a good job in the village "two committees" change. Party committees and governments at all levels shoulder their responsibilities and pay close attention to reality, ensuring the successful completion of this general election and achieving the expected purpose.

　　"The cadres in the county towns often come to the village, and the policy and discipline of re-election are household names." Liu Rongwen, the leader of Kewang Village, Shijiao Town, Fogang County, Guangdong Province, said that after the re-election work was carried out, cadres would come at night when they were not available during the day and at weekends when they were not available on weekdays, patiently preaching policies and guiding work.

　　In order to compact the responsibility, Fogang County set up a leading group and office for the change of work headed by the county party secretary; The whole county implements the mechanism of leading cadres’ joint responsibility for villages, and 29 county leaders "stick their hands in the end". Every week, they lead teams to sink villages (groups) to analyze and judge the truth, investigate and resolve contradictions, and publicize the discipline of change.

　　All localities strengthen the leadership of the Party, give full play to organizational advantages, and do all the work in detail to ensure the smooth and smooth progress of the general election. Thirty-one provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps have set up a new leading group headed by Party secretary, deputy secretary or organization minister, and established a working mechanism in which the organization department takes the lead in coordination, the civil affairs department cooperates closely and the relevant departments participate together. Party Committee secretaries of Beijing, Tianjin, Shanghai, Guangdong, Chongqing, Xinjiang and other provinces and cities all went deep into the village to investigate, regularly listened to the change of office and promoted the work to be carried out in a solid manner.

　　At the same time, all localities generally implement the guidance and promotion mechanism that provincial leaders contact cities, counties, municipal leaders Bao County Lian Xiang, county leaders Bao Xiang Lian Cun, township (street) cadres and resident cadres, especially to promote the secretary of county and township party committees to firmly grasp the change of office.

　　"We have fully implemented the system of hanging points and linking. The city leaders have covered 90 counties (cities, districts), and more than 3,000 county-level leadership team members have fully covered the countryside, from the preparation work to the completion of the whole change." The relevant responsible comrades of the Organization Department of Zhejiang Provincial Party Committee introduced that the leaders of Baolian County, the leaders of towns and streets, and the "three-person group" of resident cadres provided all-round guidance.

　　In Weishan Yi and Hui Autonomous County, Yunnan Province, the township party committees have accurately identified the operation of the team, the current situation of party member, the reserve of candidates, the demands of the masses, potential risks, etc., so as to make the base clear and the election clear; At the same time, party member cadres from counties, townships (towns) and villages held mass meetings in 1341 villagers’ groups throughout the county to ensure that the work covered every branch, every party member and the masses.

　　The organization and leadership are strong, and the transition work is carried out in an orderly manner. All localities adhere to the unity of the party’s leadership, promote democracy and act according to law, adhere to the combination of goal orientation, problem orientation and result orientation, organize and implement with high standards and quality, and implement a series of effective measures throughout the process of re-election.

　　"Going deep into the water" selects talents and makes "good seedlings" stand out.

　　In Chudun Village, luozhuang, Linyi City, Shandong Province, baskets of vegetables are being sealed and packed on the assembly line. Yu Zhang, a retired soldier born in 1991, returned to the village to stand for election as a "soldier’s branch secretary". He showed his specialty and led the village party branch to establish an e-commerce cooperative. Relying on the emerging formats such as "internet plus", e-commerce and live broadcast, he promoted the sales of agricultural products to the fast lane of "e-commerce economy" and promoted the collective income of the village.

　　The quality of candidates determines the quality of the whole transition work. In order to select "good seeds", Shandong Province insists on putting political standards in the first place, so that outstanding talents who are willing, practical and successful have the opportunity to have a stage. The province has organized two rounds of analysis and judgment, and all localities have selected talents and appointed talents in the "deep water", implemented the "return plan" for outstanding talents in rural areas and the "progressive training plan" for reserve talents, and successively returned 36,000 talents abroad.

　　Qianqiu inheritance, talent-oriented. Selecting excellent and strong cadres is an important task in this transition. All localities have broadened their channels, and selected talents and abilities in an eclectic way by "staying" among current village cadres, "picking" among rural youth with outstanding performance in major work, "choosing" among rich leaders and outstanding veterans, and "inviting" among migrant workers and university graduates.

　　"Before the re-election, village cadres were generally older, with low academic qualifications and weak ability." The relevant person in charge of the Organization Department of Changzhou District Committee of Wuzhou City, Guangxi Province frankly stated that at the beginning of the change, the district paid attention to strictly selecting people from the source. Changzhou District dispatched 31 department-level cadres to lead the team, investigated and analyzed 45 villages in the district one by one, conducted heart-to-heart talks, and produced a "physical examination report" to check the political performance, performance of duties, honesty and self-discipline of 835 initial candidates. At the same time, through research, recommendation from the masses in party member, selection of government agencies and units, and external liaison and feedback, we will comprehensively broaden the channels for talent selection.

　　"Did you see the candidates posted in the village? Which cadres are you impressed with? " "What do you think is good about this cadre?" With questions, the new working group went door to door to collect opinions and suggestions from the masses, weed out "sick seedlings" and pick out "good seedlings", and a group of capable and responsible people stood out. "By the masses to participate in the screening, let us really realize that the golden cup and the silver cup are not as good as the reputation of the people." Li Liusong, newly elected secretary of the Party branch and director of the village committee of Ludong Village, Daoshui Town, said.

　　Choosing the best and matching the best is the goal, and strict control is the guarantee. Tangshan City, Hebei Province refined the negative list, set up a special class for joint qualification examination, introduced a joint qualification examination method, and checked all interested candidates at different levels. There were 30,130 pre-qualified candidates in county and township qualifications, and 1,389 unqualified candidates were cleared. Qilian County, Qinghai Province, through the village-level "entrance", the township "supervision" and the county-level "examination", the 150 members of the village party organizations to be recommended are comprehensively portrayed from five dimensions, such as qualifications, mass base and moral conduct, to prevent "recommendation with illness" and "election with illness".

　　Focusing on rural revitalization, all localities have chosen the best among the good and the best among the strong "leading geese", and a large number of outstanding talents who are interested in rural revitalization have entered the village "two committees" team, which has injected momentum into the realization of high-quality rural development.

　　The data shows that the overall optimization of the village team structure, especially the leaders’ team, has been achieved after the re-election: the academic qualifications have been significantly improved, with 74% of the members of the village "two committees" having a high school (technical secondary school) education or above, an increase of 16.7 percentage points, and 46.4% of the village party secretary having a college education or above, an increase of 19.9 percentage points. The proportion of capable people has increased, and 73.6% of the village party secretaries are experts in getting rich in their villages, people returning from work and business, college graduates, retired military personnel and other people with strong ability to get rich, an increase of 23.6 percentage points. Women members have increased, accounting for 28.1% of village teams, up by 7.1 percentage points, and each village team has at least one woman member. The age has generally declined, and the average age of the members of the village "two committees" is 42.5 years old, a decrease of 5.9 years; The average age of village party secretaries is 45.4 years old, down by 3.9 years, and 96.7% of villages have team members under the age of 35.

　　When talents get together, careers flourish. The new team with high academic qualifications, full energy and vitality is showing a new atmosphere with hard work.

　　Strict discipline and clear rules ensure that the general election is clean and upright.

　　Wu Mingxia, member of the Party Committee of Dongwu Town, Yinzhou District, Ningbo City, Zhejiang Province, was deeply impressed by the first voter on the election day of Xiaobai Village Committee: "Before dawn, the 80-year-old Lin Rubao came to the ballot box and cast his sacred vote." The villagers are used to getting up early, and the day before the vote, the staff made full preparations to welcome the voters early.

　　In order to ensure the smooth transition process, Dongwu Town has launched the "two calendars and five processes". "With the calendar and process, it is clear what to do every day and which steps to perform, and it is very convenient to operate." Dong Yingying, a cadre of the Party and Government Office in Dongwu Town, said.

　　It is directly related to the success or failure of the re-election work to promote strictly according to the law and regulations and create a clean and tidy environment. All localities strictly abide by relevant laws and regulations, and keep a close eye on key nodes such as voter registration, candidate nomination and voting to ensure that the general election is carried out in a healthy and orderly manner within the policy framework and laws and regulations.

　　Tianjin has instructed all districts to formulate the work flow chart of the general election, democratic recommendation, voter registration and other more than 20 kinds of normative supporting guides to provide behavioral norms and basic compliance. Shanghai issued a guide manual, revised the general election instructions and work procedures, organized business training in different levels and categories, and organized a total of 5,877 trainings covering 280,000 person-times. Chongqing uses the intelligent governance platform to automatically publish announcements, count votes, make statistics and generate electronic files, and dynamically track and master the election progress of each district, county and town … … Through the production of work manuals, election templates, simulation drills and training courses, the work level of front-line personnel has been effectively improved in various places.

　　All localities also insist on giving priority to education, warning and prevention, generally carry out publicity and warning education on the change of discipline, and sign a letter of commitment on discipline to ensure that the election is clean and tidy. Shanxi, Inner Mongolia, Heilongjiang, Jiangxi, Tibet and other places have made the people of party member know the bottom line and the red line by widely distributing and posting publicity materials on the discipline of the new term. Jilin, Anhui, Sichuan, Shaanxi, Xinjiang Production and Construction Corps and other places have taken various ways to carry out discipline education for the new term, such as watching warning education films, having heart-to-heart talks, and signing discipline commitment letters, so as to lay a good "vaccination".

　　In this round of change, all localities have fully covered the supervision of the village’s "two committees", especially strengthening the supervision of the election Committee’s selection, candidate nomination and voting, setting up "high-voltage lines" and reading "tight spells". At the same time, all localities have established a quick check mechanism for changing letters and visits, and the "12380" comprehensive report acceptance platform is open 24 hours a day, checking the report clues one by one and finding that they are investigated together.

　　"We have seen every step of this transition, and we are polite, open and transparent. The elected secretary is smart, capable, and fair, and is the masses ‘ On my mind ’ People, we have one hundred support and one hundred rest assured. " Old party member, Lanlong Village, Henan Mongolian Autonomous County, Qinghai Province, said.

　　In accordance with the law, discipline and discipline, a clean and tidy transition environment laid the foundation for the smooth handover of the new and old teams, and also unloaded the burden for the new team to go into battle lightly. According to statistics, the number of cases of violation of discipline and law investigated and dealt with in various places decreased by 65.4% compared with the last round of change, and the number of letters and visits received decreased by 62.1%.

　　Do a good job in the second half of the article and promote the new team officers to start businesses.

　　How is the new team running in? How are the promises made during the election? Three months after the end of the term change, Zhengzhou City, Henan Province launched a comprehensive initial evaluation and carried out the activity of "Bright Commitment Competition Performance Compared with Motivation" for the village party secretary.

　　On June 9, 2021, Zhengzhou City held the "Top Ten" village party organization secretary competition, and a total of 16 village party organization secretaries participated in the competition after layers of screening. Combined with the previous field trip and on-site performance, the "Top Ten" village party secretary was selected, and the municipal finance gave his village a reward of 200,000 yuan. For the secretary of the party organization in "Baiyou" villages, the county-level finance will give each village a reward of 100,000 yuan to increase the operating funds of village-level organizations.

　　After watching the competition, Lu Yafei, secretary of the Party Committee of Houhe Lu Cun, Zhongyuan District, Zhengzhou City, said excitedly, "This stage is tailor-made for our grassroots cadres and was selected ‘ Top ten ’ The secretary is an example for us to learn, and I know what to do! "

　　Changing well is the foundation, and doing well is the key. All localities should pay close attention to supporting facilities, closely connect, engage in training and strengthen supervision, do a good job in the second half of the post-change, and promote the new team to clear their minds and enter the role as soon as possible.

　　"There are 23 square ponds in our village, but they have not been used. The training visit opened my mind. " Wang Xing, secretary of the Party branch of Xicun Village, Harqin Town, Jianping County, Chaoyang City, Liaoning Province, immediately organized a discussion between village cadres and representatives of the masses in party member. In order to adjust the industrial structure, everyone brainstormed a development idea of leisure tourism covering rice planting, pond fishing and folk experience. At present, relying on rice fields and square ponds, Xicun has built Mongolian yurts with folk characteristics, striving to create a good place for tourists to spend their holidays.

　　Some provinces, autonomous regions and municipalities have promoted the new team to roll up their sleeves and work hard in promoting rural revitalization in an all-round way by carrying out performance training, supervision and guidance, and improving mechanisms. By February 2022, 87% and 86.2% of the members of the village "two committees" had been trained, and 60% of the village party secretaries were trained at the provincial and municipal levels. Other members of the "two committees" were generally trained in rotation at the county level. Hunan, Hubei, Hainan, Guizhou, Gansu and other places have carried out large-scale training for village party secretaries at the provincial level; Fujian, Sichuan, Ningxia and other places, in combination with the pilot of "mentoring system", organized mentoring for new village cadres.

　　In Hejian Village, Dongba Street, Gaochun District, Nanjing City, Jiangsu Province, all the newly appointed village cadres made a package to enter the household. Through extensive consultation with the masses, eight projects, including road improvement around the village, renovation of 269 mu of abandoned land and maintenance of seven public toilets, were identified as the first batch of things to be done, and they were implemented in full swing … … In all parts of the country, the new team that just took office combined with the study and education of party history to do a good job of "opening the door", win support with hard work and win word of mouth with actual achievements. They went to every household to listen to opinions and ask for needs, determined key issues, and implemented them one by one, making real contributions and seeking practical results in improving people’s production and living conditions, enhancing the appearance of villages and developing characteristic industries.

　　A strong grass-roots unit makes the country strong, and a secure grass-roots unit makes the world safe. At present, the new village "two committees" team has taken over the baton, and the majority of village cadres will work hard and persevere in the new journey of comprehensively promoting rural revitalization, take a new road to catch the exam with new weather and new actions, and write a new chapter worthy of history, the times and the people.

The "world internet conference Wuzhen Summit" opened today (8th) in Wuzhen, Jiaxing, Zhejiang Province. This year marks the 10th anniversary of the Wuzhen Summit in world internet conference. In addition to focusing on the latest achievements of Internet technology, this conference will also launch new highlights.

The theme of this year’s conference is "Building an inclusive, inclusive and resilient digital world — — Join hands to build a community of destiny in cyberspace ",in addition to a plenary session, 20 sub-forums will be held around topics such as global development initiatives, artificial intelligence, computing network, and network protection for minors. Representatives from all walks of life around the world will discuss hot issues, reflect the forward-looking thinking of all walks of life on the development of the Internet, lead the trend of digital technology innovation, and show China’s plan to promote the development and governance of the Internet, China’s wisdom and China’s responsibility.

2023 is the tenth year of world internet conference Wuzhen Summit. On the basis of previous years’ characteristics, this year’s Wuzhen Summit will also award "Ten-year Commemorative Honor" and create world internet conference’s "Global Youth Leaders Program" and other new highlights. As one of the important activities of the conference, the "Light of the Internet" Expo took the lead in opening yesterday. More than 580 Chinese and foreign enterprises from 48 countries participated in the exhibition offline, and nearly 100 new products and technologies will be released, showing their cutting-edge scientific and technological achievements. In addition, more than 1,200 enterprises will release more than 10,000 new technologies and applications in the fields of artificial intelligence, meta-universe, big data and network security.

Since the first world internet conference Wuzhen Summit was held in 2014, Wuzhen Summit has continuously condensed the wisdom of all parties and deepened cooperation in the digital field, with nearly 12,000 guests attending, covering 172 countries and regions, becoming a high-end platform for exchanges and cooperation in the Internet field. In 2022, world internet conference developed from an international event in the Internet field to a permanent international organization. At present, nearly 130 enterprises, institutions and individuals in the Internet field from 25 countries and regions around the world have joined as members.

During the conference, a series of activities such as the release of the world’s leading Internet scientific and technological achievements, the release of the world internet conference Blue Book, and the finals of the "Direct Access to Wuzhen" Global Internet Competition were also held.

(CCTV reporter Zhang Gang)

China Quality News Network News In 2022, the Market Supervision Administration of Feixi County, Anhui Province, focused on the outstanding problems that were strongly reflected by the masses, the concern of public opinion and the high risk of market supervision, concentrated its superior law enforcement forces, struck out with precision and heavy punches, and investigated and dealt with a number of typical illegal cases with bad nature around the masses according to law. In order to give full play to the deterrent effect of warning, realize the warning of investigating a case, effectively curb the momentum of frequent illegal phenomena, focus on resolving and preventing market risks, and strive to create a safe and secure consumption environment, ten typical cases are now selected for public disclosure.

1. The case of Hefei Hanqi Biotechnology Co., Ltd. producing foods that use food additives beyond the scope.

Feixi County Market Supervision Administration received a report that the edible fungus product "grass in vain" produced by Hefei Hanqi Biotechnology Co., Ltd. contained food additive "sorbitol" beyond the scope.

After investigation, the parties concerned purchased raw and auxiliary materials and produced edible fungi products in vain according to the product order and ingredient list provided by the entrusted manufacturer. In the production process of edible fungus product "grass in vain", the food additive "sorbitol" was added beyond the scope.

The production of edible fungus products using food additives beyond the scope violated the provisions of Item 4 of Article 34 of the Food Safety Law of People’s Republic of China (PRC), and Feixi County Market Supervision Administration imposed an administrative penalty of confiscation of illegal income of 57,300 yuan and a fine of 488,453 yuan.

Food additives can be used to change the quality of food and prolong the shelf life of food. However, food additives are not toxic and harmless. In order to reduce production costs and cater to the tastes of the public, a few businesses illegally use food additives beyond the scope and beyond the limit. Food is the first priority for the people, and food safety is the first priority. Food safety is related to the health and life safety of the people and the future of the Chinese nation. In strict accordance with the requirements of "four strictest", Feixi County Market Supervision Administration fully protects people’s health and life safety, strictly adheres to the red line of food safety, and ensures people’s "safety on the tip of the tongue".

Second, the case of using inferior drugs in Zhoumoumou internal medicine clinic in Feixi County

On May 26, 2022, Feixi County Market Supervision Administration found that there were drugs beyond the expiration date on the shelves of Zhoumoumou internal medicine clinic in Feixi County during the special inspection of drugs.

After investigation, the client purchased 20 bottles of sodium aescinate for injection from a pharmaceutical company on September 6, 2020: (the specification of the drug is 10mg*1000, and the expiration date is October 10, 2021), and on April 14-17, 2021, the client used 8 bottles of the drug; On August 26-28, 2021, the client used 6 bottles of the drug for diagnosis and treatment, and the charge price was 10 yuan per bottle. As of the time of the crime, the remaining six bottles of sodium aescinate for injection that have exceeded the expiration date have not been used.

According to Item (5) of Paragraph 3 of Article 98 of the Drug Administration Law of People’s Republic of China (PRC), drugs that have expired shall be classified as inferior drugs. The above-mentioned drugs involved are stored on the shelves of the pharmacy of the party concerned, which violates the provisions of the first paragraph of Article 98 of the Drug Administration Law of People’s Republic of China (PRC) and constitutes an illegal act of using inferior drugs. Feixi County Market Supervision Administration imposed an administrative penalty of confiscating 6 bottles of sodium aescinate for drug injection beyond the validity period and fined 10,000 yuan.

Feixi County Market Supervision Administration adheres to the people first, life first, firm mission, firm risk awareness, strengthen bottom line thinking, maintain the mentality of "losing everything", the attitude of decisive battle, and strictly guard against death, continue to deepen the special drug safety rectification actions, severely crack down on drug safety violations, effectively control drug safety risks, and hold the bottom line of drug safety in Feixi County.

3. Hefei Haoxin Protective Products Co., Ltd. engages in the production of Class II medical devices without permission and produces medical devices that do not meet the mandatory standards.

In April, 2022, Feixi County Market Supervision Administration conducted an on-site inspection of Hefei Haoxin Protective Products Co., Ltd., and found that the company produced medical disposable protective clothing (type II medical devices) without permission.

After investigation, the medical disposable protective clothing and semi-finished protective clothing involved in the case did not meet the national mandatory standards. The number of medical disposable protective clothing involved was 3,250, with a total value of 9,750 yuan.

The above-mentioned illegal acts of the company violate the provisions of Article 32, paragraph 1, and Article 35, paragraph 1 of the Regulations on the Supervision and Administration of Medical Devices, and constitute illegal acts of engaging in the production of Class II medical devices and producing medical devices that do not meet the mandatory standards without permission. Feixi County Market Supervision Administration imposed an administrative penalty of confiscating the articles involved and fined 120,000 yuan.

The products involved in this case are medical epidemic protection products. Once the disposable medical protective clothing that is illegally produced without a license and does not meet the mandatory standards enters the market, it will seriously affect the health of epidemic prevention personnel and damage the national epidemic prevention achievements. The investigation and handling of such cases has effectively cracked down on and deterred similar illegal acts and maintained the market order during the epidemic prevention and control period.

4. Hefei Sincere Machinery Manufacturing Co., Ltd. continued to use the case that the special equipment (hoisting machinery) failed or abnormal, and it was not fully inspected to eliminate the hidden dangers of accidents.

On March 30, 2022, Feixi County Market Supervision Administration entrusted experts from Anhui Special Equipment Testing Institute to Hefei Zhencheng Machinery Manufacturing Co., Ltd. to investigate the hidden dangers of special equipment, and found that the parties involved in the daily production used lifting machinery had faults or abnormal conditions. Feixi County Market Supervision Administration issued the Special Equipment Safety Supervision Instruction to the parties in accordance with the law, and ordered the parties to immediately stop using the faulty special equipment, conduct a comprehensive inspection and eliminate the hidden dangers of accidents before continuing to use it.

On May 6, 2022, Feixi County Market Supervision Administration and experts from Anhui Special Equipment Testing Institute conducted a review, and found that the crane involved in the case still had the fault of invalid travel limit, and the machine was still in use.

The behavior of the parties who continue to use the special equipment without eliminating the hidden danger of the accident violates the provisions of Article 42 of the Law of the People’s Republic of China on the Safety of Special Equipment. Feixi County Market Supervision Administration imposed an administrative penalty of 50,000 yuan on the parties according to law.

In recent years, the safety problems of special equipment have occurred frequently, and the safety problems of lifting machinery are prone to personal injury accidents. Feixi County Market Supervision and Administration Bureau strictly implements procedures in supervision and inspection, nip in the bud, solve hidden dangers before safety problems occur, and effectively safeguard the safety of people’s lives and property.

V. The case of Huidu Construction Co., Ltd., Anhui Suhuai Construction Engineering Co., Ltd. and Anhui Huaren Building Materials Co., Ltd. selling goods infringing intellectual property rights.

In July, 2022, Feixi County Market Supervision Administration received a report that the fake and inferior "Shendeou" brand exterior wall coating was used in the whole village resettlement site of a community in Feixi County.

After investigation, the "Shendeou" brand exterior wall coating used in the resettlement site of a community in Feixi County was sold by Anhui Suihuai Construction Engineering Co., Ltd. and Huidu Construction Co., Ltd. respectively, of which Anhui Suihuai Construction Engineering Co., Ltd. sold 314 barrels, and the value involved was 72,848 yuan. The sales volume of Huidu Construction Co., Ltd. is 234 barrels, and the value of the goods involved is 58,032 yuan. The Shendeo brand real stone paints allegedly infringing sold by Anhui Suhuai Construction Engineering Co., Ltd. and Huidu Construction Co., Ltd. were all purchased from Anhui Huaren Building Materials Co., Ltd., and the sales volume of Anhui Huaren Building Materials Co., Ltd. totaled 548 barrels, involving a value of 130,880 yuan.

Anhui Suhuai Construction Engineering Co., Ltd., Huidu Construction Co., Ltd. and Anhui Huaren Building Materials Co., Ltd. deal in goods that infringe on the exclusive right to use registered trademarks. Due to the large amount involved, they are suspected of constituting a crime. Feixi County Market Supervision Administration transferred the case to the public security organ according to law.

Dealing in goods that infringe on the exclusive right to use a registered trademark has seriously damaged the legitimate rights and interests of the owner of the exclusive right to use a registered trademark and undermined the order of the socialist market economy. Feixi County Market Supervision Administration focuses on serving the overall situation of economic and social development, cracking down on trademark infringement, patent counterfeiting and other illegal acts in view of key commodities related to people’s health and safety and outstanding problems affecting innovation and development, strengthening the protection of intellectual property rights, helping to build a county with strong intellectual property rights and optimize the business environment, and contributing to market supervision for the construction and development of Feixi.

6. Hefei Ruiyue Property Management Co., Ltd. failed to implement the government-guided price case.

In February 2022, Feixi County Market Supervision Administration received a complaint that Hefei Ruiyue Property Management Co., Ltd. did not meet the requirements for parking fees for new energy vehicles during the operation and management of the parking lot in Sishibu Community.

Upon investigation, during the period from December 13th, 2020 to February 18th, 2022, the parties concerned failed to comply with the provisions of Paragraph 2 of Article 12 of the Measures for the Administration of Parking Charges for Motor Vehicles in Hefei, and failed to implement the guiding price of the Implementation Opinions of Hefei Municipal People’s Government on Accelerating the Development of New Energy Automobile Industry (Hezheng Secret [2020] No.64).

The charging of new energy vehicles by the parties concerned violates Article 12 of the Price Law of People’s Republic of China (PRC), which constitutes an illegal act of not implementing the government-guided price. Feixi County Market Supervision Administration imposed an administrative penalty of 50,000 yuan on the parties according to law.

New energy vehicles are parked in public parking lots (spots) invested by the government for 2 times a day for no more than 5 hours each time; Parking in temporary parking spaces on urban roads is free for 2 hours, and the charge is halved for more than 2 hours. The handling of this case has created a good social atmosphere for promoting the development of the new energy automobile industry, fully protected the legitimate rights and interests of consumers from infringement, and caused good social repercussions.

7. Anhui Fengmin Real Estate Co., Ltd. infringed on consumers’ right to fair trade.

Feixi County Market Supervision Administration received a complaint and reported that the relevant contents of the Parking Space Use Agreement signed between Anhui Fengmin Real Estate Co., Ltd. and consumers infringed consumers’ fair trade rights.

After investigation, in June 2018, the parties used the Parking Space Use Agreement for the transfer of the right to use the civil air defense parking space of the Lifeng Platinum Mansion project developed by them. The Parking Space Use Agreement only sets the consumer’s liability for breach of contract, but does not set the party’s liability for breach of contract.

Setting the consumer’s liability for breach of contract without setting the party’s liability for breach of contract violates the provisions of Article 18 of the Regulations on the Protection of Consumers’ Rights and Interests in Anhui Province and constitutes an illegal act that infringes on consumers’ fair trading rights. Feixi County Market Supervision Administration ordered the parties to make corrections and imposed an administrative penalty of 70,000 yuan.

In real estate transactions and other fields, developers often have a more advantageous position than consumers, and developers use their dominant position to infringe on the legitimate rights and interests of consumers. Feixi County Market Supervision Administration strictly performs the territorial supervision responsibility of the real estate market in its jurisdiction, strengthens the guidance management, strictly supervises and enforces the law, promptly investigates and handles cases of violation of laws and regulations in the real estate market, regulates the operation order of the real estate market, prevents and resolves risks in the real estate market, safeguards the legitimate rights and interests of consumers, and promotes the healthy and orderly development of the real estate market and social harmony and stability.

Eight, feixi Jiayuan gourmet farmhouse false propaganda constitutes an unfair competition case.

In January, 2022, Feixi County Market Supervision Administration carried out a special inspection on "No catching and no breaking of the Yangtze River", and found that the signboard, dish name and aquatic pond label of Feixi Jiayuan gourmet farm house in Huagang Town, Feixi County all had the words "braised wild turtle", "wild river shrimp" and "wild miscellaneous fish pot".

After investigation, in order to attract customers and increase the sales of dishes, the parties concerned publicized the purchased artificially cultured aquatic products as "wild aquatic products" and made them into dishes for consumers to eat.

The behavior of the parties concerned violates the provisions of the first paragraph of Article 8 of the Anti-Unfair Competition Law of People’s Republic of China (PRC), which constitutes an illegal act of false propaganda. Feixi County Market Supervision Administration imposed an administrative penalty of 3,000 yuan on the parties according to law.

Feixi County Market Supervision Administration thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, focused on cracking down on the acquisition and sale of illegal catches in the Yangtze River basin, and made false propaganda and advertisements with "wild fish in the Yangtze River" and "fresh in the Yangtze River" as gimmicks, which effectively curbed the momentum of propaganda and sales of illegal catches in the Yangtze River, promoted social co-governance and achieved remarkable results.

Nine, Feixi Bainuo Kitchenware Firm sells national standard products that do not meet the standards and requirements for protecting human health and personal and property safety.

In May, 2022, Feixi County Market Supervision Administration received complaints from the masses that Bainuo Kitchenware Firm in Feixi County organized a number of elderly people to conduct product promotion and sales in the form of class training. Feixi County Market Supervision Administration immediately organized a random inspection of the goods sold by the firm after receiving the complaint.

After investigation, the electric kettle sold by this firm is an industrial product that does not meet the standards and requirements for protecting human health and personal and property safety.

The behavior of the party concerned violated the provisions of Article 13 of the Product Quality Law of People’s Republic of China (PRC), and constituted an illegal act of selling industrial products that did not meet the standards and requirements for safeguarding human health and personal and property safety. Feixi County Market Supervision Administration imposed an administrative penalty on the party concerned according to law, including confiscation of 47 unqualified electric kettles, confiscation of illegal income of 1,386 yuan and a fine of 13,440 yuan.

Feixi County Market Supervision Administration takes product quality and safety as a breakthrough to inspect the business premises of the parties concerned and organize random inspection, severely crack down on the behavior of the parties selling unqualified products, protect the legitimate rights and interests of elderly consumers, extend the treatment of fraud-related chaos that infringes on the legitimate rights and interests of the elderly, and create a good social environment for the majority of elderly people to enjoy a happy old age.

X. False propaganda case of Hefei Xuanan Sports Technology Co., Ltd.

In February, 2022, Feixi County Market Supervision Administration found that the plaque style of "Feixi County Assured Consumption Demonstration Unit" displayed by Hefei Xuanan Sports Technology Co., Ltd. was different.

After investigation, the plaque of "Feixi County Assured Consumption Demonstration Unit" displayed in the cashier on the second floor of his residence was made by himself on January 7, 2022, and the party was not awarded the honorary title of "Feixi County Assured Consumption Demonstration Unit". The coach profile produced by the parties in June 2021 publicized that Ma, the head of the coach department, graduated from "Shandong University of Finance and Economics (Engineering Department)". Zhang Moumou, a senior personal trainer, graduated from "Nanjing University of Science and Technology (Department of Management)" and won the "52kg Sanda Champion in Henan Province in 1916". The propaganda content is not true. Ma’s actual graduation school is a junior college affiliated to Shandong University of Finance and Economics, and Zhang Moumou’s actual graduation school is Songshan Shaolin Tagou Martial Arts Vocational College, and he has never won the title of "52kg Sanda Champion in 1916". It is an illegal act of false propaganda that the parties make up and exaggerate the honors won by the gym, the qualifications of fitness instructors and the honors won, and deceive and mislead consumers.

The party concerned did not win the honorary title of "Feixi County Assured Consumption Demonstration Unit", made a plaque of "Feixi County Assured Consumption Demonstration Unit" for publicity in his residence without authorization, and made up and exaggerated the honorary titles won by coach Ma, Zhang Moumou graduate school and coach Zhang Moumou for publicity, deceiving and misleading consumers, which violated the provisions of the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law and constituted an illegal act of false propaganda. Feixi County Market Supervision Administration ordered the parties concerned to stop the illegal act and imposed an administrative penalty of 10,000 yuan.

With the people’s growing demand for a better life, the increase of disposable income and the change of healthy lifestyle, the development of consumer industry is in full swing. Feixi County Market Supervision Administration severely cracked down on the illegal acts of operators deceiving and misleading consumers, created a safe and secure consumption environment, effectively protected the legitimate rights and interests of consumers, and further improved the people’s sense of acquisition and satisfaction.

(Source: Feixi Market Supervision)

　

People's governments of cities, counties and autonomous counties, and all units directly under the provincial capital:

According to the Central Committee of the Communist Party of China's Proposal on Formulating the Tenth Five-Year Plan for National Economic and Social Development and

Outline of the Tenth Five-Year Plan for National Economic and Social Development in Guangdong Province (Guangdong Government [2001] No.13)

Spirit, our province should speed up the pace of information industry development, vigorously develop the software industry, build a strong information province, and use information

Promote industrialization, realize the leap-forward development of social productive forces, and take the lead in basically realizing socialist modernization in the country

Change. To achieve this goal, a large number of information technology innovation talents are needed, and the training and preparation of talents should start from

Children should start with basic education. To this end, we must enhance our sense of urgency and responsibility.

Emancipate the mind, seize the opportunity, speed up the popularization of information technology and English education, further promote Putonghua, and work hard.

Build an innovative talent training system and train a large number of high-quality information professionals and workers for Guangdong Information

The accelerated development of technology industry provides strong talent support and technical support. The general policy is, overall planning,

Seeking truth from facts, guiding by classification and advancing by stages. During the Tenth Five-Year Plan period, education in our province should focus on cultivating innovative talents.

To achieve the "three three" goals in the department: First, master three basic skills, namely, information technology, English and general.

Words. The second is to meet the three basic requirements, that is, primary school graduates can basically surf the Internet and basically speak fluent English.

Call; High school graduates can basically use English for general daily conversation;Undergraduate graduates from key universities have basically reached

To CET-6. The third is to build three major information technology bases, namely, professional bases for key disciplines of information technology.

University software science and technology incubator base, university high-tech industrial base. Focusing on these goals, education in our province needs

Fully implement the eight action plans.

　　I. Action Plan for Popularizing Information Technology Education in Primary and Secondary Schools

　　Adhere to the principle of classified guidance and step-by-step promotion, and accelerate the implementation of educational informatization in combination with the adjustment of primary and secondary school layout.

Planning. In 2002, all high schools in the province (including complete middle schools) and primary and secondary schools above the town in the Pearl River Delta were all

The Ministry offers information technology courses; In 2004, all primary and secondary schools above the county level in the province offered information technology courses.

Construction of 300 information technology education demonstration schools; In 2005, information technology was basically offered in primary and secondary schools in the province.

Surgery course. At the same time, actively promote the construction of metropolitan area network and accelerate the implementation of the "school-to-school communication" project. Built with Guangdong special

Color of basic education teaching software and network teaching resource library, realize the modernization of network resource management.

　　Two, the construction of university information technology brand professional action plan

　　Colleges and universities should speed up the strategic adjustment of specialty and key discipline structure and strengthen the construction of information network. In 2002,

Colleges and universities in the province have basically established campus networks. According to the needs of industrial structure adjustment in our province, adjust and optimize the whole province.

The structure of 115 key disciplines in colleges and universities makes more than 30 key disciplines of information technology. Strengthen information technology

The integration and infiltration of technology, English and other professional courses, and the application of setting software for non-computer majors in science and technology colleges.

Courses to cultivate compound talents. Promote information technology distance education, and further promote information technology industry and students

The enrollment scale of biotechnology and other majors. Set up computer network and software science in Sun Yat-sen University and South China University of Technology

Institute, absorb experts from enterprises to participate in teaching and personnel training, and jointly create a famous brand of information technology. that

Other colleges and universities should speed up the construction of information technology specialty and train information technology talents in various forms and channels. Province will be practical.

Evaluation scheme of information technology famous brand specialty in colleges and universities. Starting from this year, the employment rate of college graduates will be announced to the public.

Degree, the formation of professional structure adjustment of the market mechanism.

　　III. Action Plan for Building Software Technology Incubation Park

　　Accelerate the construction of Guangdong University Science Park and Software Industrial Park, and integrate the national South China University of Technology and Sun Yat-sen University.

The construction of science and technology park has become the leader of information technology innovation in Guangdong, and Sun Yat-sen University, South China University of Technology, and

South University, South China Normal University, South China Agricultural University and Guangdong University of Technology have become information technology industry personnel.

A demonstration base for talent training and scientific research and development. Guangzhou, Shenzhen, Zhuhai and Dongguan speed up the construction of universities at home and abroad.

Relying on high-tech parks and software parks, Shantou University, Shenzhen University, Guangzhou University, Wuyi University and Buddha

Colleges and universities such as Mountain Institute of Science and Technology should establish software incubators in combination with local industrial departments. Accelerate the Pearl River Delta University

The planning and construction of the park, strengthen the macro-planning and management of the province, and strive for high-level universities at home and abroad to settle down, and

Actively introduce research centers of multinational corporations to accelerate the transformation of scientific and technological achievements in colleges and universities and the industrialization of high and new technologies.

　　IV. Action Plan for Training "Software Blue-collar" Talents

　　Vigorously develop vocational and technical education, build a talent training model focusing on information technology, and train a large number of people.

"Software blue-collar" talents meet the needs of Guangdong's information technology industry development. Adjust the existing vocational and technical colleges

Industry structure, the integration of secondary education resources, expand the scale of information technology and English, and guide vocational and technical colleges.

And strengthen information technology education and English teaching materials.

Curriculum construction. Introduce foreign advanced software curriculum design, original textbooks, teachers and teaching management mode, etc.

Cultivate software professionals according to the standards in line with the international market and promote the internationalization of Guangdong's software industry. To 20

In 2003, key secondary vocational schools at or above the provincial level, all higher vocational and technical colleges and adult colleges were basically

Establish a campus network. Construction of a number of information technology industry training centers, training centers and information technology enterprises joint training.

Cultivate and train practical talents in information technology.

　　V. Action Plan for Comprehensively Strengthening English Education

　　Accelerate the popularization of English education in primary schools. Strengthen the construction of English courses in primary and secondary schools, and make overall arrangements for all classes in primary and secondary schools.

English education, establishing an English education system in primary and secondary schools with Guangdong characteristics. Since 2001, the whole province and city

All the primary schools in the town offer English classes from the third grade, and in 2003, the third grade of rural primary schools in the whole province was basically offered.

English class. Conditional primary schools begin to carry out English interest education from grade one. All localities should speed up English teaching.

Equipped with. Every prefecture-level city should run a number of primary schools, junior high schools and ordinary high schools with English characteristics. In the whole province

200 demonstration schools for English education will be built. The establishment of basic education English level test system, reform

Reform the content and method of English examination and increase the weight of conversation. Schools with English characteristics gradually teach in English. tall

Secondary school graduates can basically make daily conversations in English. Implement the comprehensive evaluation system of English in undergraduate colleges and universities, and make English

Gradually determined as the second campus language of colleges and universities. Strengthen the construction of English language laboratory and gradually promote the original English version.

Teaching materials enter the classroom. More than 70% of undergraduate graduates from key universities and more than 50% of undergraduate graduates from other universities.

Students have reached CET-6. Undergraduate graduates majoring in information technology have basically reached CET-6 or above.

Give full play to the advantages of Guangdong University of Foreign Studies in cultivating English talents and the backbone role of English education, Sun Yat-sen University.

South China University of Technology offers specialized courses in English teaching.

　　VI. Action Plan for Social Public English Education

　　Establish a social public English training system, and the education department will cooperate with relevant departments to formulate various professional and technical personnel.

English proficiency test standards, preparation of training plans and teaching materials, and English education as a group of citizen quality education.

Into parts. All industries and departments are responsible for the organization of English training in their own industries and departments. The education department mainly

Undertake training and assessment business. Provincial TV stations broadcast English teaching channels, focusing on civil servants' English and business

English, service industry English and English teaching programs for teachers in primary and secondary schools. Incorporate English proficiency into job selection

Scope of talent conditions.

　　Seven, the comprehensive promotion of Putonghua Action Plan

　　Accelerate the pace of popularizing Putonghua in schools. Comprehensively carry out the Putonghua proficiency test. Perfect popularization

Call inspection and supervision mechanism to improve the weight of Putonghua in the evaluation system. Put the main force in promoting Putonghua.

Quantity in rural mountainous areas. By 2002, Putonghua in urban schools had become the campus language, and rural schools were basically.

Use Putonghua in teaching and group activities. By 2005, all primary school graduates in the province will basically

Can speak fluent Mandarin. Teachers' Putonghua level has reached the standard set by the State Language Committee. Push in all walks of life

Carry out the Putonghua level test system. The window industry should take Putonghua level as one of the employment conditions for employees.

Party and government departments at all levels are required to speak Mandarin in their daily work.

　　VIII. Action Plan for Training Teachers Adapting to the Information Society

　　Reconstruct the normal education system and accelerate the training of primary and secondary school teachers from the old three levels (secondary normal school, junior college and undergraduate course)

The new three-level (junior college, undergraduate and graduate) transformation; Adjust the curriculum structure of normal education, improve information technology and

Proportion of English courses; Increase the scale of teacher training for information technology and English majors; Improve all levels and types of

Training system of information technology and English for vocational teachers. Give full play to the role of modern information technology and apply distance education.

Education, online education and other forms to establish a teacher training network to improve the overall level of teachers. Continue to introduce information vigorously.

Technical and English teachers, in 2003, more than 70% middle school teachers and more than 50% primary schools in the province.

Teachers can use modern information technology to teach. More than 50% of middle school teachers and more than 20% of primary schools.

Teachers can have basic English conversation and reading. Strengthen the construction of teachers for information technology and English majors in colleges and universities.

Increase the introduction and exchange of information technology senior talents. By 2003, college teachers in the whole province can use modern technology.

Information technology for teaching; English of teachers under 40 years old in colleges and universities has basically reached CET-6 or above, and it has been accelerated.

The pace of English teaching for some majors.

In order to ensure the smooth implementation of the eight action plans, the following supporting measures should be taken: 

First, strengthen leadership and make good plans. The Provincial Department of Education established a leader in popularizing information technology education and English education.

Group. Colleges and universities, cities and counties should combine the formulation and implementation of the tenth five-year plan for education,Adjust and speed up information

The planning and implementation of technical education and English education, and strengthen the supervision and inspection of the implementation of the action plan.

The second is to raise funds through multiple channels. The province will study and formulate a fund-raising office for accelerating education informatization in poverty-stricken areas.

Law, cities and counties should make appropriate arrangements according to the local financial situation, combined with layout adjustment and weak school transformation.

Information technology education and English education funds. Encourage provincial administrative institutions and developed areas to update the old electricity.

Brain and voice equipment support poverty-stricken areas free of charge, and advocate the construction of computer classrooms and voice classrooms in adjacent or similar schools.

Make full use of educational resources. At the same time, we should cooperate with enterprises to raise funds for educational informatization through multiple channels.

Third, intensify the reform of information technology and English curriculum, and establish a curriculum system with Guangdong characteristics. construct

The curriculum system connecting information technology and English teaching content in universities, primary and secondary schools with Guangdong characteristics, which is in line with international standards, and

Evaluation index, strengthen the construction of teaching materials. Establish information technology education and English education, teaching and research system, improve teaching

Education quality and teaching level.

The fourth is to reform the scientific research system and increase the scientific and technological innovation in colleges and universities. Taking the reform of scientific research system in colleges and universities as a breakthrough,

Comprehensively promote Industry-University-Research cooperation. Vigorously support colleges and universities by means of loan discount, project support and capital investment.

The development of scientific and technological enterprises. Reform the evaluation system of scientific and technological achievements, the economic benefits and market competitiveness of scientific and technological achievements

Force, should be used as an important basis for scientific and technical personnel to promote their professional titles, increase their salaries and participate in awards.Strengthen intellectual property rights

And support the transformation of information technology achievements. Establish an incentive mechanism for cultivating graduate students' innovative ability.

　　

　　

people's government of guangdong province

, September 25th, 2001

From 1931 to 1934, Henan University spent three years and more than 210,000 yuan to build a palace-style auditorium.

In the process of construction, builders not only fully consider its safety and firmness, but also take into account its applicability and beauty. Members of the Architectural Committee of the Auditorium and accountants are all "unpaid". With hard work and selfless dedication, they left a permanent public building and an eternal spiritual wealth.

Early Henan University Auditorium

In 1912, on the former site of Henan Gongyuan, Henan Preparatory School for Studying in Europe and America was established. At the beginning, most of the school buildings used in the school were old houses in Gongyuan. In 1919, when Li Jingzhai was the principal, the school built Building 6. The building has a large area, so a lecture hall, the so-called auditorium, can accommodate three or four hundred people. Any assembly will be held here.

Building 6 has long been used as a lecture hall.

In March 1923, the pre-school was renamed Zhongzhou University, "the site of the headquarters is near Caomen in the south, the iron tower in the north, the city wall in the east and the Huiji River in the west." With the support of President Zhang Honglie, Li Jingzhai, director of school affairs, made an overall plan for the campus. From pre-school to university, the number of students has gradually increased, and although the lecture hall is crowded, it can barely be used. In August 1925, Li Dazhao gave a speech here entitled "The History of British Imperialism’s Invasion of China".

Zhongzhou University Planning Map

In 1927, Zhongzhou University was renamed as Henan Sun Yat-sen University after it merged with Henan Public Law School and Henan Provincial Agricultural College. As an auditorium, the lecture hall is still an important place for teachers and students to gather. In the winter of 1929, Fu Sinian gave a lecture in the lecture hall, talking about the development of archaeology and the excavation of Yin ruins. However, the number of students has increased to more than 900, and the lecture hall in Building 6 can no longer accommodate them.

It is extremely necessary to build an auditorium for teachers and students to gather, but it is difficult to raise funds for the construction.

As early as August 1922, under the impetus of Feng Yuxiang and Governor Zhang Fengtai, Henan Province formed a system of using deed tax as education funds and using it independently, and set up a special agency to distribute the education funds in the province. However, wars are frequent, the provincial fiscal revenue is uncertain, and the school allocation quota is difficult to guarantee. For example, in 1927, the fabricated budget was 300,000 yuan, and the school actually received 129,700 yuan; In 1928, the fabricated budget was 255,000 yuan, and the actual income was 227,000 yuan.

It is not easy to maintain school expenses, let alone build an auditorium. The school applied to the provincial government for funds to build the auditorium, but failed to do so. In desperation, the school built a shed as an auditorium and meeting place, which was not only unsightly in appearance, but also could not be used often in winter and summer because of the weather.

The school magazine of Henan University published on September 21st, 1933.

In 1930, the Central Plains War broke out. After defeating Feng Yuxiang, Chiang Kai-shek appointed his lineal Liu Zhi as the chairman of Henan Province. In September, Henan Sun Yat-sen University was renamed as the provincial Henan University. When President Zhang Zhonglu announced the five-year development plan to teachers and students, he was still in the school shed. Soon, Zhang Zhonglu announced his resignation. Zhao Xinwu acted as the principal for only two months, and Li Jingzhai, the provincial director of education, served as the principal for only four months. Principals change frequently, and their tenure is not long, so they have no time to take care of the construction of the auditorium.

Time and cost of building the auditorium

In May 1931, the provincial government appointed Xu Xinwu as the principal, and the construction of the auditorium ushered in a turning point.

President Xu Xinwu

Xu Xinwu studied in the United States in his early years and obtained a master’s degree in hydraulic engineering. After taking office, together with Li Jingzhai, he made adjustments and supplements to the campus planning of Heda University, and put forward suggestions for building the auditorium. At the same time, under the planning of President Xu Xinwu and Dean of Science College Zhao Xinwu, the school added a department of civil engineering, which was approved by the provincial government in June.

At that time, the Department of Civil Engineering was affiliated to the Faculty of Science, with Qu Wenlin as the dean. Qu Wenlin graduated from the Department of Civil Engineering of National Beiyang University (now Tianjin University) in 1921, was appointed as a teacher of Henan Institute of Surveying and Mapping of Water Conservancy Engineering, and took a part-time course in the School of Science of Henan University. The establishment of the Department of Civil Engineering not only expanded the disciplines and specialties of the school, but also provided technical support and talent guarantee for the building auditorium.

The construction of the auditorium was supported by teachers and students, and also by the provincial government. Although Liu Zhi was born in the military, he attached great importance to the revitalization of education during his administration in Henan, especially supported the construction of the auditorium. Later, in My Memories, he wrote: "To raise funds, build the auditorium of Henan University, expand and repair the school buildings of primary and secondary schools, and build the magnificent North China Stadium, in order to seek the initial measures for the development of education in Henan and arouse the joint efforts of local people."

In order to ensure the smooth progress of the project, the school hired Zhang Boying (namely zhangfang, then director of the provincial construction department), Li Jingzhai (then director of the provincial education department), Du Xiu monk (namely Joe Doo, then director of the education fund and production management department) and Qu Wenlin to form the Auditorium Construction Committee, among which Li Jingzhai, Du Xiu monk and Qu Wenlin served as the standing Committee members, who were responsible for design, economy and engineering. At the same time, Yan Shaozhang was hired to be responsible for drawing and project management. Yan Shaozhang participated in the topographic survey of North China Stadium, and was then an engineering professor at Henan University. (See "General Report of the 16th North China Games" published by Shanghai Dadong Bookstore in 1932, p. 101.) As for the positions such as accounting and general affairs, some school staff are concurrently employed.

Profile of auditorium

After intense and detailed planning, on November 20, 1931, the auditorium broke ground. On April 10, 1932, the school held a groundbreaking ceremony. The original construction period was one and a half years, but the project lasted until the winter of 1934. Due to weather changes, uneven materials and other reasons, the project has been shut down for 11 months, so the actual construction period is two years. In more than 750 days, the members and part-time staff of the Construction Committee were "not given jobs", which not only ensured the construction progress and project quality, but also saved a lot of expenses.

Before construction, the construction cost budget is about 140,000 yuan, and the equipment cost budget is about 30,000 yuan. With the consent of Liu Zhi, the Finance Department allocated 150,000 yuan for construction and 24,296 yuan for equipment. In addition, Zhongyuan Company donated 10,000 yuan. These payments, together with the interest generated one after another, total 185,143.18 yuan.

The expenditure on the construction of the auditorium consists of two parts: construction cost and equipment cost. The construction cost is more than 190,000 yuan, and it costs 145,998.817 yuan to buy wood, bricks, limestone, steel and miscellaneous parts. The total number of employees is 73,520, including 21,920 carpenters, 22,600 masons, 25,500 coolies and 3,490 handymen, with a total cost of 45,250.573 yuan. The expenses including steel chairs, electric lights, heating and other materials are called equipment expenses. When the auditorium was completed, only steel chairs were installed, and other equipment was not added, including 12,894.8 yuan for steel chairs, 5,827.8 yuan for transportation and 109.22 yuan for travel remittance. After adding up the construction cost and equipment cost, the actual expenditure reached 210,081.21 yuan.

Qu Wenlin made a detailed analysis of the construction time and expenses in the report. In his view, the reinforcement of foundation engineering, the purchase of steel frames from Britain, the change from wooden floors to reinforced concrete floors, the reinforcement of walls with steel bars and concrete, and the extension of construction period are the main reasons for exceeding the original budget.

The auditorium is sturdy and applicable, beautiful and cheap.

The engineering design of the auditorium is based on the safest standard. In order to ensure the safety of buildings, all materials used are assumed to have the largest external force and the smallest resistance. Although the cost of materials has increased, as a permanent public building, the safety and firmness of the auditorium have been greatly improved. For example, when building the foundation, the designer thought that the terrain of the auditorium was similar to that of Building No.7, but when he dug six feet, he found quicksand and serious water seepage. Designers and constructors use concrete as the lower foundation, and then arrange bricks closely, add mortar, and the foundation brick soil is made of lime, and the size is relaxed, and the load per square foot is calculated according to the worst foundation to ensure safety.

For another example, the auditorium was originally planned to use wooden floors, but for the sake of fire safety, all of them were replaced with steel bars and concrete. The south wall of the venue cannot be thickened due to the bearing capacity of the foundation. In order to ensure the safety, a reinforced concrete beam is added, extending from the east end to the west end and along the east wall to the north, with a total length of 160 feet to support the floor pressure, and 8 reinforced concrete columns are added to support the steel beam.

The interior window area of the auditorium accounts for one-fifth of the venue area, so the light is sufficient. The air capacity in the venue is 400,000 cubic feet, with an average of 160 cubic feet per person. The air is very smooth. In addition, the echo in the auditorium is very small, so you can hear it clearly at the end. Upstairs and downstairs, more than 2600 people can sit in the middle space. The podium, 60 feet wide and 40 feet deep, can hold meetings and plays, and can accommodate more than 200 people. In addition, there are 8 rooms upstairs and downstairs, which can be used as lounge, office, storage room and classroom, each holding 60 people. There are walkways around the venue, upstairs and downstairs for easy access.

Overlooking the auditorium

As the main building of the school at that time, the exterior of the auditorium was in the form of palace architecture, with upper plates in the corners, covered tiles and painted colors similar to those of the palace, while the interior was in the form of modern architectural techniques, with a view to being applicable. From all angles, the auditorium is magnificent and magnificent. Considering the construction cost, the auditorium can be regarded as inexpensive. Qu Wenlin said: "The cost of the Auditorium of Nanjing Central University and the Auditorium of Tsinghua University is nearly 200,000. Although the design of materials and materials are different, our auditoriums are quite unique in terms of beautiful area and solid capacity."