"The people are only the country, and the country is better." "Governing the country is regular, and benefiting the people is the foundation." The people are the masters of history and the fundamental force to promote development.

　　From the people, for the people, rely on the people. The Communist Party of China (CPC) is a Marxist political party, whose fundamental purpose is to serve the people wholeheartedly. In the course of more than 90 years’ struggle, the Communist Party of China (CPC) has never forgotten its fundamental purpose and worked hard to benefit the people.

　　The Fifth Plenary Session of the 18th CPC Central Committee put forward the idea of "adhering to the people-centered development", which embodies Marxist historical materialism and the Communist Party of China (CPC)’s fundamental purpose of serving the people wholeheartedly.

　　“以人民为中心的发展思想”，核心是“以人民为中心”。对此，最高领袖总书记在诸多场合予以强调。

　　把人民放在心中最高位置

　　“人民对美好生活的向往，就是我们的奋斗目标。”2012年11月15日，最高领袖在当选中共中央总书记后首次与中外媒体的见面会上，便以这样深情的话语表达了他对人民的感情。

　　“中国梦归根到底是人民的梦”“让老百姓过上好日子是我们一切工作的出发点和落脚点”“把人民放在心中最高位置”“坚持以人民为中心的创作导向”……可以说，“以人民为中心”始终贯穿于中共十八大以来治国理政的理论和实践中。

　　2015年10月，中共十八届五中全会通过了《中共中央关于制定国民经济和社会发展第十三个五年规划的建议》，指出必须坚持以人民为中心的发展思想。

　　此后，在省部级主要领导干部学习贯彻十八届五中全会精神专题研讨班、中央财经领导小组第十二次会议、中共中央政治局集体学习、中央全面深化改革领导小组第二十三次会议、网络安全和信息化工作座谈会等多场重要会议上，以人民为中心的发展思想，被反复提及。

　　People-centered development thought, hit the floor, led the development of China during the 13th Five-Year Plan period and even in the future.

　　The Supreme Leader made an important speech at the celebration of the 95th anniversary of the founding of the Communist Party of China (CPC), pointing out that it is our Party’s unswerving goal to lead the people to create a happy life. We should conform to the people’s yearning for a better life, adhere to the people-centered development idea, focus on safeguarding and improving people’s livelihood, develop various social undertakings, increase the adjustment of income distribution, win the tough battle against poverty, ensure people’s equal participation and equal development rights, make the fruits of reform and development benefit all people more fairly, and make steady progress towards the goal of realizing common prosperity for all people.

　　Analysts believe that the people-centered development thought put forward by the Fifth Plenary Session of the 18th CPC Central Committee is the value requirement put forward by the Party for the overall economic and social development at the top design level, and "people-centered" is the value core of the new development concept.

　　Reflected in all aspects of economic and social development.

　　Adhering to the people-centered development thought is not only a major theoretical issue, but also a major practical issue.

　　The Supreme Leader pointed out that the people-centered development thought is not an abstract and abstruse concept, which can not only stay in words and stop at ideological links, but also be reflected in all aspects of economic and social development.

　　In fact, adhering to the people-centered development thought is the Communist Party of China (CPC)’s unswerving pursuit since the founding of the Party. Especially in the new thought and practice of governing the country since the 18th National Congress of the Communist Party of China, the value orientation of people first and people’s livelihood is always running through.

　　For example, the report of the 18th National Congress of the Communist Party of China listed "upholding the people’s dominant position" as the first basic requirement for winning a new victory in Socialism with Chinese characteristics under the new historical conditions, the outline of the 13th Five-Year Plan took "upholding the people’s dominant position" as the first principle that must be followed, and the Fifth Plenary Session of the 18th Central Committee incorporated "sharing" into the new development concept. The CCP put forward the "four comprehensive" strategic layout, emphasizing the building of a well-off society in an all-round way, and must not let difficult areas and people fall behind; To deepen reform in an all-round way, we must constantly enhance the people’s sense of gain; To govern the country in an all-round way according to law, we must strive to make the people feel fair and just; To strictly manage the party in an all-round way, we must maintain the advanced nature and purity of the party and constantly strengthen the flesh-and-blood ties with the people.

　　In concrete practice, no matter the innovation-driven and energetic reform measures, or the overall planning of urban and rural areas, regions, economic society and the development of two civilizations; No matter how to control environmental pollution, conform to people’s expectations for a good ecology, or pay attention to internal and external linkage development, make a big cake and divide the cake more fairly … … All these fully demonstrate the value orientation of "people-centered" and are the concrete embodiment of adhering to the "people-centered development thought".

　　Thoroughly implement the concept of shared development

　　How to implement the "people-centered development thought"? An important aspect and approach is to thoroughly implement the concept of shared development.

　　The supreme leader pointed out that the essence of the sharing concept is to adhere to the people-centered development thought, which embodies the requirement of gradually realizing common prosperity.

　　"In the process of building a well-off society in an all-round way, adhering to the people-centered development thinking, we must take the realization of people’s happiness as the purpose and destination of development, so that all people can have more sense of gain in building and sharing development." Cai Fang, vice president of China Academy of Social Sciences and member of the faculty, analyzed that.

　　In Cai Fang’s view, the way to share the fruits of development with the people requires both the government’s efforts to provide more and more adequate public goods and services and the establishment of the necessary incentive mechanism, so as to gather people’s wisdom as widely as possible, stimulate people’s strength as much as possible, and truly achieve joint construction and sharing.

　　Adhering to the people-centered development thought puts forward new and higher requirements for leading cadres at all levels, which requires them not only to grasp profoundly in thought, but also to actively practice in practice, and to effectively solve practical problems that people are most concerned about, such as education, employment, pension, medical and health care, social security, etc., so that comprehensively deepening reform policies and measures can truly become measures to solve problems for the people and benefit them, so that the fruits of reform and development can benefit all the people more fairly and practically.

　　Zhongxin. com, Guangzhou, May 30 (Reporter Xu Qingqing) The reporter learned from Huangpu Customs on the 30 th that the "HP2023-02" special campaign launched by Huangpu Customs Anti-smuggling Bureau has dispatched 307 police officers to carry out simultaneous arrests and investigations in Beijing, Xi ‘an, Zhuhai, Shenzhen and other places, and arrested 18 suspects, knocked out two smuggling gangs of water passengers in one fell swoop, and seized 100 brands suspected of smuggling imports on the spot.

　　According to reports, in 2022, when the Development Branch of Huangpu Customs Anti-smuggling Bureau was investigating a smuggling case of water passengers, the police handling the case found a large number of clues suspected of smuggling high-end watches from the criminal suspect’s mobile phone. "In the process of operating the clues, we found two smuggling gangs headed by Bai and Yang. The suspect Bai worked in Dubai for five years. During this period, he found that smuggling watches was profitable, so he and his friends Jiang and He jointly engaged in watch smuggling activities. After returning home, Bai and Jiang continued to cooperate and entrusted friends and colleagues abroad to continue to help them buy high-end watches and smuggle them into China for profit. The criminal suspect Yang’s smuggling method is similar to that of Bai’s gang. After buying high-end watches from abroad, they mailed them to Hong Kong and Macao, and then smuggled them into the country by ants moving. " Ye Kai, head of the Anti-smuggling Section of the Development Branch of Huangpu Customs Anti-smuggling Bureau, said.

　　It is reported that since 2020, smuggling criminal gangs have been entrusted by mainland shippers in Guangzhou and other places to purchase high-end brand watches from Japan, Canada and Hong Kong, China, smuggled them into the country through water passengers, and then delivered the smuggled goods to buyers through express delivery channels in the mainland.

　　"In the residence of a suspect, we also seized more than 60 famous watches suspected of smuggling and importing on the spot, with prices above RMB100,000, of which the most expensive watch is worth as much as 3.24 million yuan." Ye Kai said.

　　It is reported that at present, all the suspects involved in the case have arrived. The case is under further investigation.

　　Xinhua News Agency, Beijing, January 20th (International Observation) China’s World Contribution to Anti-epidemic.

　　Xinhua News Agency reporter Liu Zan Du Jing

　　Since the outbreak of COVID-19 epidemic, it has brought great impact on global public health and economic development. China has always adhered to the principle of putting people first and life first, scientifically prevented and controlled the epidemic according to the situation, coordinated the epidemic prevention and control and economic and social development to the maximum extent, and provided vaccines, materials, experience and information to the international community selflessly. China has made important contributions to the world with its effective epidemic prevention and control achievements, extensive international cooperation against epidemic diseases and stable economic recovery, which has been positively evaluated by foreign experts and scholars.

　　Scientific and effective prevention and control of epidemic situation

　　"The speed of recovery here is incredible." On April 8, 2021, on the occasion of the first anniversary of Wuhan’s "unblocking", many international media unanimously expressed their feelings.

　　When the COVID-19 outbreak broke out in Wuhan, faced with the unknown highly pathogenic virus, the China municipal government put the protection of people’s lives and health in the first place, made a decisive decision to "close the city", mobilized national medical forces to rush to Wuhan, and quickly established two professional hospitals and a large number of shelter hospitals … … After more than two months of hard work, Wuhan achieved "unblocking" and the economy and society gradually returned to normal.

　　Wuhan is a microcosm of China’s scientific and effective anti-epidemic.

　　China’s strong social and public health intervention measures have reduced severe cases and deaths in China, alleviated the global epidemic prevention pressure, gained precious time for the international community to fight the epidemic, and provided reference for the international community.

　　Magdi Dahshan, former vice president of the Medical College of azhar University, pointed out that people knew nothing about the virus at the beginning of the COVID-19 outbreak. China has taken many powerful prevention and control measures, adhered to the people first, and achieved great success in dealing with the epidemic. Mohamed Kawash, an Algerian public health expert, said that China’s epidemic prevention measures effectively prevented the epidemic from spreading in such a country with a very high population density during the period when COVID-19 had a high mortality rate and severe illness, which set an example for other countries. The World Health Organization believes that China’s strong measures have not only controlled the spread of the epidemic in China, but also prevented the epidemic from spreading to other countries, not only protecting the people of China, but also protecting the people of the world.

　　Now, under the situation that the severe disease rate and mortality rate of Omicron mutant strain have greatly decreased compared with the previous strain, China has timely optimized and adjusted the epidemic prevention and control measures, and shifted the focus of epidemic prevention work from "preventing infection" to "protecting health and preventing severe diseases", thus creating conditions for continuing to promote stable economic and social development under the new situation. Yosamba, Secretary of State of Cambodian Ministry of Health, believes that China’s optimization and adjustment of epidemic prevention and control measures is cautious and scientific, and it is a strategy based on the understanding of the nature of the virus.

　　This is a simple fever clinic in Guang ‘an Gymnasium, Xicheng District, Beijing, which was filmed on December 24th, 2022. Xinhua News Agency reporter Zhang Chenlin photo

　　According to the changes of epidemic situation, China constantly sums up experience, scientifically adjusts and optimizes prevention and control measures, effectively reduces severe cases and deaths in China, and maintains stable economic and social development. It is not easy to achieve such achievements in a country with a huge population. As UN Secretary-General Guterres said, China has made contributions to all mankind in the global fight against the COVID-19 epidemic.

　　Fully support the global fight against epidemic.

　　In April and May of 2021, the little-known Brazilian town of Serrana became the focus of international public opinion. With the help of China vaccine, it has become one of the most stable cities in Brazil during the severe anti-epidemic situation. The mayor of the city, Leo Capitelli, said: "China vaccine is the best gift we have ever received."

　　Since the outbreak of the COVID-19 epidemic, China has been helping each other with the rest of the world, sharing anti-epidemic experience in time, rushing to help other countries with anti-epidemic materials, and actively carrying out international anti-epidemic cooperation.

　　Based on the principles of legality, timeliness, openness and transparency, China shared epidemic information with the international community: report the epidemic situation to WHO at the first time, identify the pathogen at the first time, share the virus gene sequence with the world at the first time, and announce the diagnosis and treatment plan and prevention and control plan at the first time … … China has provided a scientific basis for the prevention and control of epidemic situation and the research and development of vaccines and detection reagents in the international community. On January 14th this year, Tedros Adhanom Ghebreyesus, Director-General of WHO, spoke highly of the response efforts of the China government to the COVID-19 epidemic, and thanked China for its long-term technical exchange and sharing of epidemic information and data with WHO.

　　On August 20th, 2021, the third batch of COVID-19 vaccine aided by the government of China arrived in Manila, the Philippine capital. Xinhua News Agency (photo by Umali)

　　While making efforts to prevent and control its own epidemic, China has done its best to help the international community. China has provided anti-epidemic materials to 153 countries and 15 international organizations, co-organized more than 300 technical exchange activities such as epidemic prevention and control, medical treatment and so on with more than 180 countries and regions and more than 10 international organizations around the world, and sent 37 anti-epidemic medical expert groups to 34 countries. China was the first to promise the new crown vaccine as a global public product, to support the exemption of intellectual property rights in vaccine research and development, to cooperate with developing countries in vaccine production, and to supply more than 2.2 billion doses of COVID-19 vaccine to more than 120 countries and international organizations, thus injecting strong impetus into bridging the global "immunization gap". China actively played the role of traditional Chinese medicine, held more than 100 video exchanges and live broadcasts of anti-epidemic experts, introduced the diagnosis and treatment schemes of traditional Chinese medicine to more than 150 countries and regions, and provided traditional Chinese medicine products to some countries and regions in need.

　　Kiszelly zoltan, director of the Center for Political Analysis of the zod Weger Institute in Hungary, said that China delivered several batches of COVID-19 vaccine to Hungary, which greatly promoted the large-scale immunization in Hungary. Kenyan international scholar Cavens Adehir pointed out that developing countries in Africa and other regions benefited from a large number of vaccines, medicines, medical equipment and materials supported by China.

　　China’s selfless help won wide acclaim in the world.

　　When the China medical expert group arrived, Serbian President Vucic kissed the five-star red flag affectionately at the airport, and March of the Volunteers rang on the streets of Rome. When the COVID-19 vaccine aided by China arrived, Zimbabwean President Mnangagwa personally held a handover ceremony at the presidential palace; The Syrian Foreign Ministry recently issued a statement thanking China for its generous assistance to Syria and other countries during the epidemic … …

　　As Romina Sudak, a member of the Argentina Research Group in China, Rosario University, Argentina, said when she talked about China’s provision of vaccines to developing countries, China has implemented its long-held concept of "community of human destiny" with practical actions.

　　"Stabilizer" and "Power Source" of World Economy

　　On April 22, 2020, the ExxonMobil Huizhou Ethylene Project with a total investment of 10 billion US dollars was officially started, becoming the first major petrochemical project wholly owned by American enterprises in China. This year, the epidemic hit the global economy, and China took the lead in controlling the epidemic, attracting foreign capital to grow against the trend throughout the year, becoming the largest foreign capital inflow country in the world.

　　On January 9, 2023, the first batch of 269 China tourists arrived in Thailand after China optimized and adjusted epidemic prevention measures, which were warmly welcomed by the Thai Deputy Prime Minister and others. With the orderly recovery of China citizens’ outbound tourism, countries around the world generally expect China tourists to inject new momentum into the global tourism recovery.

　　On January 9, Thai officials welcomed the passengers aboard Xiamen Airlines MF833 at Suvarnabhumi Airport in the eastern suburb of Bangkok, Thailand. Xinhua News Agency (photo by Laheng)

　　The two scenes from Huizhou to Bangkok are a true portrayal of China’s economy effectively resisting the impact of the epidemic, continuously releasing super-large-scale market dividends to the world, and injecting momentum into the recovery of the world economy.

　　China effectively coordinated epidemic prevention and control and economic and social development, and achieved a stable economic operation. The role of "stabilizer" and "power source" of the world economy has become increasingly prominent.

　　In 2020, China will become the first major economy in the world to achieve positive economic growth, with its total economic output exceeding 114 trillion yuan in 2021 and 120 trillion yuan in 2022. Youfu, president of the Israeli Chamber of Commerce, who has been in China since the outbreak, said that he saw "the resilience and potential of China’s economic development". Jorge Machini, a professor of economics at the University of Buenos Aires in Argentina, pointed out that during the epidemic, China has been an important trading partner and source of investment for most Latin American countries, including Argentina, which is conducive to economic stability in Latin America.

　　China continues to provide high-quality products and services to the world, which has played an important role in maintaining the stability and smoothness of the global industrial chain supply chain.

　　In 2022, the total import and export value of China’s goods trade increased by 7.7%, breaking through the 40 trillion yuan mark for the first time, and maintaining its position as the largest country in goods trade for six consecutive years. Especially in the most vigorous stage of global anti-epidemic, China has become one of the main suppliers of anti-epidemic materials in the world, providing support for countries around the world to fight the epidemic. Jose Ricardo Luce Jr., CEO of China, a Brazilian business leader organization, said that during the epidemic, the global industrial chain supply chain faced multiple challenges, such as logistics interruption, energy and raw materials shortage and rising prices, and China made great contributions to stabilizing the global industrial chain supply chain.

　　During the epidemic period, protectionism rose in some countries, but China always insisted on promoting high-level opening to the outside world, providing new opportunities for the world with its own new development.

　　From China International Import Expo(CIIE), the Service Trade Fair, the Canton Fair and the Consumer Expo to the high-quality construction of the Belt and Road Initiative, from accelerating the construction of the Pilot Free Trade Zone to the high-quality implementation of the regional comprehensive economic partnership agreement, China has always embraced the world with an open attitude and promoted the construction of an open world economy with solid actions. Tian Daixiu Min, chief economist of Japanese Six Sigma Capital Company, said that China, as the main growth engine of the world economy, has always adhered to openness and free trade and played a supporting role in global economic growth.

　　"The streets in Beijing are congested again, tourists are scrambling to book holidays abroad, and companies expect business activities to pick up." At the beginning of the new year, with the optimization and adjustment of epidemic prevention measures, many international media have captured the positive signal that China’s economy is improving.

　　Stephen Perry, chairman of 48 British group clubs, said that China’s economic growth is expected to accelerate in 2023, "which will be a major contribution to world economic growth".

Original hedgehog commune editorial department hedgehog commune

Top stream remarriage bureau, but the game circle.

Wen | Xinghui

Editor | director

The wolf is coming again.

On December 25th, 2023, nearly a year after Blizzard Games withdrew from the China market, the entry of "Netease Blizzard Composite" suddenly reached the first place in the hot search list of Weibo, which suddenly set off the game circle.

According to 36Kr, it learned from several independent sources that in the past, Blizzard negotiated with many domestic game manufacturers about the "return of national service" and finally chose to cooperate with Netease again.

The first time the news came out, the blizzard players who had been "slipped" by various rumors for a whole year could not believe it for the first time. They looked at each other in the comment area of each major platform and skillfully posted the picture that was forwarded to the patina-"the historical periodic law of national clothes". Among them, the incisive stage summary is the lesson of blood and tears accumulated by players after opening the wrong champagne again and again for more than 300 days.

Tuyuan network

So, what is the step of the periodic law this time? Or is it that the national service "refugees" who have been waiting for a long time finally have a chance to really jump out of the cycle?

Periodic law of rumors

In the memory of the old player Dayu, in the last two months alone, the gossip about the return of Blizzard has been circulated no less than three or five times.

"People are already numb." Dayu sighed. This is why, when the rumor of "Netease Blizzard Compound" was hotly debated by the whole platform, his first reaction was not to celebrate, but to doubt.

For example, at the end of last month, Dayu witnessed a hot discussion that attracted many eyeballs, and the rumored protagonist at that time was also quite weighty.

On November 30th, some media reported that Tencent’s Rubik’s Cube Studio had a live broadcast of World of Warcraft in bilibili. Although the live broadcast was suspended, it still left an imaginative screenshot, which was saved and forwarded by many players.

However, afterwards, Tencent did not give the response imagined by Blizzard players, but said that the matter was only a live test and it was over, and the rumors were not accurate. People close to Tencent explained that Rubik’s Cube Studio is one of Tencent’s self-research studios and will not represent external products.

Since then, the speculation of Tencent and Blizzard’s "marriage" has disappeared.

Tuyuan Mofang Studio Group official website

Besides, in the middle of this month, another company that was speculated to take over Blizzard’s national service also came forward to clarify, once again killing one of the rumors circulating in the player community.

The protagonist this time is the Oriental Pearl. On December 18th, Oriental Pearl responded to relevant questions on the investor interaction platform, saying that at present, the company has not cooperated with Blizzard Games. Please refer to the information disclosure for the company’s operation. In fact, as early as February this year, the Oriental Pearl positively denied outside speculation. Not long ago, at the third quarter performance briefing in 2023, Oriental Pearl also responded to the same investor’s questions.

Tuyuan Oriental Fortune Network

Of course, the "rumors" staged in these cycles are not all groundless.

For example, people who say that Tencent enters the market will say that as one of the domestic game leaders, Tencent itself has rich experience in game agency and is likely to have the strength and willingness to take over Blizzard’s national service. For another example, the reason why the Oriental Pearl is frequently reported as the agent of Blizzard National Service is because it has a cooperative relationship with Microsoft for many years.

In 2013, Oriental Pearl and Microsoft established Shanghai Baijiahe Information Technology Development Co., Ltd., which is the sole publisher of XBOX platform game content in Microsoft Greater China. With the acquisition of Activision Blizzard by Microsoft, the Oriental Pearl is naturally close to Blizzard games in the eyes of outsiders.

All in all, when the hope of the player community has nowhere to express, any clue will inevitably be over-interpreted. Over the past year, "Blizzard National Service Agent" is comparable to the mysterious pie in the entertainment circle, and stars from all walks of life can’t escape the fate of being "slipped away".

In addition to Netease, Tencent and Oriental Pearl, you can also pull out a long list of suspected candidates: Perfect World, Giant Network, century huatong, Ninth City, and even Miha Tour, which is not familiar with the end-game market …

However, even after repeated "official denial" or "no response", the enthusiasm of many Blizzard players has not completely cooled down.

On the 25th, despite his "vigilance", Dayu couldn’t help forwarding the news screenshots to his friends. His idea was very simple: "They all came first in hot search, so it’s estimated that it’s a little different."? “

Tuyuan Weibo

That night, Dayu brushed out the new video released by the game information blogger for the first time, and followed the crowd and left a sentence: "My will is as strong as steel." Not long after, players in the barrage wrote a slang tacit reply: "Oh? Mana crystal, and so on. "

Just like the addicts who are hard to get rid of the temptation in the story of World of Warcraft, although the players have been disappointed by various rumors for countless times, when the new rumor version comes, everyone can’t help but click in and look around. While arming themselves with the "historical periodic law", they all pretended to encounter each other in the next stage of rumor-telling, and then teased and exposed each other’s fragility under sunglasses.

Yes, the game circle also has its own "forever young, always in tears".

A long-awaited turning point

From another point of view, although the matter of national service agency has never been accepted, the signal of blizzard’s return has indeed increased with time. If we look back afterwards, the end of 2023 will be a key turning point.

On October 13th, after a long antitrust review, Microsoft announced the completion of the acquisition of Activision Blizzard. This $68.7 billion sky-high acquisition case was settled, giving Activision Blizzard a long-promised shot in the arm.

Prior to this, many domestic players believed that the bad decision to quit the China market was one of Blizzard’s many bad moves in recent years, and the acquisition of Microsoft would reverse everything. After the success of "Renewing Life", Blizzard, a legendary entertainment company, will have a chance to regain its vitality, and then all kinds of ills will be solved, including returning to China with the support of Microsoft.

You know, three or four years ago, satyanarayana nadella, CEO of Microsoft, publicly stated that the broader vision of XBOX is to ensure that 3 billion gamers can play games freely. This year, Microsoft also disclosed in the EU investigation document on the acquisition case that it is expected to cover 3 billion gamers by 2030.

For such an ambitious Microsoft, the huge base and broad prospects of China’s game market look particularly attractive, and Blizzard National Service is expected to bring new growth points to Microsoft’s game map.

Tuyuan network

In November after the acquisition came to an end, in an interview, Mike Ybarra, president of Blizzard, said: "There are millions of players who love Blizzard games in Chinese mainland, and everyone in Blizzard wants to make sure that they can play our games. We are a global company, and I hope our products are spread all over the world, including Chinese mainland. "

On the other hand, in addition to matching the strategic layout of Microsoft’s game business, Activision Blizzard also ushered in a key node of personnel adjustment.

"Tan You" Hua Zhu, who has been diving in the NGA player community for many years, told me that not long ago, he saw the most exciting good news in the forum.

Since December 21st, the same news has occupied the front row of all Blizzard game sections, with the title: "Bobby Kotick, CEO of Activision Blizzard, will step down and leave the company on December 29th". The national service players who have long resented this executive have finally waited for a good day worthy of setting off firecrackers to celebrate.

The following week, Hua Zhu repeatedly clicked on this post from different discussion forums, and then turned to the latest page with great interest, praising those comments with "unrestrained" words one by one. Reminiscent of the recent endless gossip, Huazhu finally felt the long-lost hope: "The culprit has run away, and the national service may really come back?"

There are many people who agree with this view. When Netease Blizzard was exposed to "breakup" last year, Zhu Yuan, president of global investment and cooperation of Netease Games, wrote in LinkedIn: "One day, when the behind-the-scenes situation of the incident can be disclosed to the public, developers and players will have a new understanding of how much damage an asshole can bring."

At that time, players unanimously speculated that the "jerk" he mentioned was the notorious CEO of Activision Blizzard, Bobby Kotick. You know, many scandals surrounding Activision Blizzard in recent years are almost inseparable from this CEO, including sexual harassment and cover-up, gender discrimination, workplace bullying and so on.

Bobby Cotic, CEO of Activision Blizzard, Tuyuan Network

Judging from Netease’s high-level speech, Cotic also played an extremely disgraceful role in the matter of Blizzard’s withdrawal from the China market. It is widely believed that a series of controversial renewal conditions are directly related to Cotic’s decision.

As the acquisition continues to advance, the "culprit" who ended the transition period will officially withdraw from the historical stage of Blizzard on the occasion of the New Year. On December 21st, Bobby Cotic, CEO of Activision Blizzard, announced that he would resign on December 29th, and Lulu Meservey, chief communication officer of Activision Blizzard, will also leave in the near future.

In this winter when the blizzard is constantly releasing positive signals, the turning point of the return of the national service may have emerged.

The most reasonable ending

The drama of going around and returning to the starting point is surprising at first glance, but it is the most reasonable arrangement when you think about it carefully.

First of all, Netease Blizzard’s "compound" is obviously the solution with the lowest running-in cost.

Before leaving the domestic market, Blizzard and Netease had a cooperation history of 14 years. Through long-term operation of World of Warcraft, Hearthstone Legend, Watching Pioneer, Storm Hero, Starcraft and Diablo, Netease and Blizzard have gathered a large number of diehard players in China.

Since 2008, the cooperative relationship between the two parties not only includes the update and operation of the game itself, but also involves the operation of e-sports events, the construction of professional system and many other work. Looking back at the year when Blizzard was determined to build Watching Pioneer League, Netease was also one of the first partners to enter the game. Since the founding season, it has spent a lot of money to support Blizzard’s "NBA Dream".

Although this close alliance has produced cracks in the past year, the old partner is undoubtedly a safer choice than the difficulty of starting over with other local manufacturers. Whether it is Netease’s platform construction and operation experience, or the research and transportation cooperation results such as Diablo: Immortality, it has cut the urgent demand for Blizzard to quickly return to the national service and seek the growth point of the mobile terminal.

"Diablo: Immortality", one of the highlights of Blizzard’s financial report, from Weibo @ Diablo Immortality

Secondly, the issue of version number is also the key factor that contributes to the renewal of Blizzard Netease.

On the one hand, the management and control of online games in China is detailed, which directly determines Blizzard’s decision-making thinking of seeking agents and attaching importance to the version number.

In September, 2009, the General Administration of Press and Publication, the National Copyright Administration and the Office of the National Working Group on Combating Pornography and Illegal Publications jointly issued the Notice on Implementing the "Three Definitions" of the State Council and the relevant explanations of the Central Organizing Committee, and further strengthening the pre-approval of online games and the approval management of imported online games. It stipulates that foreign investors are prohibited from investing in online game operation services in China by means of sole proprietorship, joint venture and cooperation. At the same time, if an online game that has been pre-approved or imported by the General Administration of Press and Publication changes its operating unit, it must go through the pre-approval or import approval procedures again. From the date when the operating unit changes to the time when it is re-approved, online games should stop all operational services.

In December 2023, the Measures for the Administration of Online Games (Draft for Comment) issued by the State Press and Publication Administration also showed that the content of online games that have been approved for publication has undergone substantial changes, or the name of the game, the game publishing unit or the main operating institutions have been changed, and the online game publishing unit shall go through the relevant examination and approval procedures as required. In addition, no unit or individual may lend, lease, buy or sell, or apply the Network Publishing Service License, online game approval number and publication number in any form.

Tuyuan State Press and Publication Administration official website

On the other hand, although the distribution of game version numbers has been normalized recently, the number of imported game version numbers is still relatively rare. In the past three years, the proportion of imported game version numbers in the total version number fluctuated around 10%, and the distribution interval was long.

In fact, in the past ten years when Netease operated Blizzard National Service, the particularity of the examination and approval of imported games was reflected in the actual operation more than once. Waiting for the new version to open the door and waiting for the new game to go on the market is an unforgettable group memory of the old players of Blizzard National Service.

In other words, if Blizzard intends to change the national service agent, it must go through the pre-approval or import approval procedures again. The approval of the version number of imported games is relatively difficult, and these factors will bring uncertainty to the return of national service.

Therefore, from a rational point of view, Netease Blizzard’s "compound" is really the easiest solution for the return of national clothes.

As of December 30, the two sides have not given a positive answer to this rumor. Netease said it would not respond, while Blizzard China said: "Thank you for your attention. We have no information or updates to share here at present."

However, as the rumors continued to ferment, players who raised magnifying glasses found more and more clues. Dayu told me that recently, the bloggers of blizzard game information he paid attention to have been unprecedentedly prolific, and they can bring new gossip almost every day. He summarized this state as "questioning rumors, understanding rumors and spreading rumors".

For example, in recent days, it has been found that the World of Warcraft circle in Netease’s App "Netease God" has been updated, a number of chat rooms have been built, and many announcements about the new version of World of Warcraft have been added one after another, while the news of stopping the agent released here has been quietly removed.

For example, some players noticed that after a long silence, the familiar service number of "Blizzard Game Service Center" suddenly changed to Guangdong, which is consistent with the IP information of the staff in Netease Great God App. Combined with the rumors that Netease Guangzhou restarted the recruitment of Blizzard games, the job description of "MMO game user operation+loss recall data analysis" and the additional information of "non-Netease is editing" are even more imaginative.

For another example, on the evening of December 29th, many media reported that according to Tianyancha, NetEasy (Shenzhen) Network Co., Ltd. was established on November 7th, 2023, and its legal representative was wangyi, Senior Vice President of Netease.

Tu yuan Tian Yan cha

From this point of view, the rumors of the return this time do have the credibility that was rare before. However, the restart of the national service means huge preparatory work, and it takes time to build a team, test and adjust. Even if the news is true, players who are eager to wear it may still have to wait patiently.

Looking back, from the farce of breaking up to the complex hot search, Blizzard National Service has gone through ups and downs for a year. In the future, how to rebuild users’ trust, how to protect virtual property, and how to deal with the "lost year" will still be major questions for both partners.

Note: Dayu and Huazhu are pseudonyms.

Original title: "Blizzard National Service: Leaving for half a life, returning is still an easy family?" 》

Read the original text

　　On March 23rd, Foreign Ministry Spokesperson Hua Chunying held a regular press conference. A reporter asked: On the 22nd, the European Union, Britain and Canada announced unilateral sanctions against relevant individuals and entities on the pretext of the so-called human rights issue in Xinjiang. On the same day, the United States announced sanctions against two Chinese Xinjiang government officials, claiming to be a supplement to the sanctions imposed by Europe, Britain and Canada. The foreign ministers of the United States, Britain and Canada issued a joint statement to put pressure on all parties. What is China’s response to this?

　　Hua Chunying said that the United States, Canada, Britain and the European Union imposed sanctions on people and institutions in China and Xinjiang on the grounds of human rights based on lies and false information, and China strongly condemned them. The head of China’s Ministry of Foreign Affairs has summoned the EU and British ambassadors to China respectively to make solemn representations. Last night, China made clear its solemn position for the first time and announced sanctions against relevant European institutions and personnel. China has also made solemn representations to the US and Canada.

　　In the past 40 years, the population of Uighurs in Xinjiang has increased from 5.5 million to 12.8 million, and the average life expectancy has increased from 30 to 72 years. People of all ethnic groups in Xinjiang, including Uighurs, enjoy all rights conferred by the Constitution and laws of China according to law. The people of all ethnic groups in Xinjiang, China enjoy stability, security, development and progress, which is one of the most successful human rights stories.

　　However, some politicians in the United States, Britain and the European Union are obviously unwilling to admit this fact. They have gained a great deal from the so-called "evidence" maliciously fabricated by some anti-China politicians and so-called scholars, completely ignoring that the so-called "facts" pieced together are completely based on false so-called "internal documents", "victims’ statements" and information with unknown sources, and even taking official documents and data of China out of context and distorting them. These can only prove that what they care about is not human rights at all and what they care about is not the truth at all. They don’t want to see the success and development of China, and they don’t want to see the people of China live a better and better life, so they interfere in China’s internal affairs under the pretext of human rights and try to curb the development of China. What they did was a slander and affront to the reputation and dignity of the people of China, a blatant interference in China’s internal affairs and a serious violation of China’s sovereignty and security interests.

　　It must be pointed out that these countries call themselves human rights "judges" and act as human rights teachers, but they have their own bad records on human rights issues. They are not qualified to blame China, or even impose their crimes and evils on China.

　　Hua Chunying pointed out that during the 400-year-long slave trade, American, British, French and other colonists transported more than 12 million people from Africa to America as slaves, and another 10 million people died in the transportation. In America today, Freudians still can’t breathe. The United Nations Committee on the Elimination of Racial Discrimination has long pointed out that in the United States and Britain, African-Americans face systematic racism in health, employment, education and fair trial.

　　As early as the beginning of the 20th century, German colonialists massacred the indigenous people in Namibia, Africa. From 1904 to 1908, German colonial forces killed more than 100,000 indigenous people, including three quarters of the Herrero population and more than half of the Nama population. It was called "the first genocide of the 20th century" by the report of the Commission on Human Rights of the United Nations Economic and Social Council. During World War II, the German Nazis massacred nearly 6 million Jews, including more than 1 million children. The United States, Britain and their allies violated the Geneva Convention in Afghanistan and brutally killed innocent civilians, committing serious war crimes and crimes against humanity.

　　French troops slaughtered 5.5 million people in Algeria during the colonial period, which constituted a crime against humanity. The Algerian president said that Algeria will not sacrifice history and memory.

　　In the 1970s, the Canadian government put the assimilation of aborigines on the official agenda, publicly proclaimed that "killing Indian descent begins with their children", and implemented the policy of cultural extinction for aborigines by setting up boarding schools. According to incomplete statistics, more than 150,000 aboriginal children were forced to be sent to school, and more than 50,000 of them died of abuse.

　　We all remember that when the United States and Britain used a bag of washing powder and posing videos as evidence, they launched wars against two sovereign countries, Iraq and Syria, causing countless innocent civilian casualties and countless families separated and displaced. The 10th anniversary of the Syrian crisis this year. In Syria alone, 350,000 people have died in the war and their families have been destroyed. Shouldn’t they be sanctioned?

　　This year also marks the 10th anniversary of Libya’s civil war. France, Britain, the European Union and other countries launched the Libyan war and created a large-scale humanitarian disaster, which is the evil source of the current refugee problem and an important factor in regional turmoil. Today, 400,000 people are still displaced in Libya, and more than 1 million people are in urgent need of help. Shouldn’t they be held accountable?

　　These countries not only have no remorse for their export turmoil, but also impose unilateral sanctions on other countries in the name of human rights, seriously damaging the people’s rights to life, health and development in the countries concerned. Faced with the epidemic, these most developed countries ignored the people’s right to life and health, allowing tens of thousands of people to die. Pursue "vaccine nationalism" and hoard a large number of COVID-19 vaccines far exceeding the needs of its population, resulting in no vaccines available in developing countries.

　　We can’t help asking, if people don’t exist, how will power be attached? The United States and the West keep saying that they protect human rights. Who are they protecting? What is the right to protect? How do they show respect and protection for human rights? Shouldn’t they be ashamed?

　　Hua Chunying emphasized that history and facts show that these countries want to be human rights teachers, but they simply don’t deserve it. They are neither saints nor powerful. I hope they understand that China today is not Iraqi, Libyan, Syrian or China 120 years ago. Gone are the days when foreign powers could open the door to China with a few cannons, and the days when a few so-called scholars and media colluded with the government to attack China without any punishment.

　　Advise them not to underestimate the firm will of the people of China to safeguard national interests and national dignity. Come without disrespect, and they will eventually pay for their stupidity and arrogance (CCTV reporter Zhu Ruomeng Yang Yi)

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1905 movie network news Directed and directed by Bo Huang, the film starring Wang Baoqiang, Shu Qi, LAY, Yu Hewei, Wang Xun, Li Qinqin and Li Youlin will be released nationwide on August 10th. On August 2nd, director Bo Huang and starring Wang Baoqiang and Wang Xun appeared in the two cities of Dongguan, Shenzhen, to continue the summer national delegation construction bank. Nearly 70,000 people attended the event and the atmosphere was warm. The three people not only played the theme song "When Every Star" at the event site, but also demolished each other, saying that "this film was made to be beaten".

At the post-screening meeting, the three masters shared the fun of shooting with fans and friends. The film also won high praise from the audience for "reflecting human nature with many jokes", "elaborately crafted and thought-provoking" and "impressive works of conscience". There was even a 72-year-old grandmother-level director "Fan Mei" on the scene in idolize, and the fun and drama continued to be staged in both places.　

The theme song of the movie "When Every Star" premiered at the Tuanjian site, Wang Baoqiang laughed and said that "hitting people is more uncomfortable than being beaten"

Director Bo Huang, who just entered the event site, warmly greeted his fans and friends in Dongguan, and bluntly said that he had been to Dongguan many years ago. This time, he was in a completely different mood to meet you with his directorial debut. More intimate has brought special benefits to friends in Dongguan, that is, the national premiere of the movie theme song "When Every Star". Composed by Mayday A Xin, he sang with Bo Huang for the first time. The melody was bright and passionate, and the lyrics were tactful and affectionate. This song was played in a live audience of 10,000 people, which made the true feelings more touching and made the audience look forward to the fate of the characters in the film.

Talking about the feeling of working with director Bo Huang this time, Wang Baoqiang revealed that the role played this time is different from the past, and the character is clean and pure. More importantly, the previous characters were always beaten, and this play often "beat" others, but it was unexpectedly realized that beating people was actually worse than being beaten. Wang Xun also chimed in that "we were really beaten this time". The director on the side immediately answered, "In fact, inviting you is to satisfy your desire to come and be beaten." The audience was instantly amused by the "mutual love" of three old friends, and the atmosphere of group building continued to heat up.

The audience praised "reflecting human nature and laughing a lot". The presence of 72-year-old fans to support Bo Huang’s works was moving.

At the post-screening sharing meeting in Shenzhen, the audience praised the film for its "many jokes reflecting human nature", "elaborate and thought-provoking", "impressive conscience work" and "strong shock and impact of special effects", and were surprised that Bo Huang did not choose the best comedy type when directing the film for the first time, but integrated in-depth thinking and human nature discussion. In view of this, Bo Huang explained generously at the scene, saying that the film actually wanted to tell an absurd fable, hoping to leave something in everyone’s heart. At the same time, the director also revealed that since it took several years to polish the film, it is natural to set more problems for yourself, which is more challenging and meaningful.

Such sincere sharing won warm applause from the audience. More interestingly, a movie fan brought his son and friends to the movies, and spoke highly of the movie "There is no generation gap suitable for all ages, and the human weakness is fully displayed". Among the audience who came to see the film, a 72-year-old grandmother has been paying attention to Bo Huang since the beginning of the film, and this time she personally rushed to the scene to support the director’s masterpiece, calling the film "beautiful beyond words". From the first film starring Bo Huang to the first film directed by him, the constant support for many years is not only moving, but also shows that director Bo Huang has always insisted on making a good film. Based on this, The Island is naturally worth looking forward to.

Once known as "box office poison", it exploded in the movie market. Following the success of the box office in 2022 (Hong Kong film named "The Heart of the Rice Play"), the new film in 2023 (Hong Kong film named "The Big Bitter Tongue") broke the local film record in Hong Kong, and it also had a good reputation and response after being released in the Mainland.

Speaking of it, the plot of "The Bitch Lawyer" is not particularly new. It tells the story of a mother who was suspected of abusing her deaf-mute daughter to death. When supermodel Zeng Jieer woke up drunk, she found that her daughter was seriously injured in the head and was charged with abuse and manslaughter. Lin Liangshui, Zeng Jieer’s defense lawyer, was careless at the beginning of the film and was bent on buttering up powerful people, which led Zeng Jieer to be convicted under the perjury provided by her lover Zhong Jingyi and was sentenced to 17 years’ imprisonment. In the midst of many obstacles, Lin Liangshui found evidence, helped Zeng Jieer successfully clear his grievances in court confrontation, and also completed his own redemption. Although "The Poisonous Tongue Lawyer" is called "suspense", similar plots have long been mature in previous literary works, and the key evidence of the case reversal is also expected by careful audiences. However, this is probably the success of this film — — Conscience and justice have always been an "eternal topic" that can resonate with the audience, and the discussion on how to achieve fairness and justice in movies is still realistic and enlightening.

Chivalrous spirit of modern nobody.

In the "first-round word-of-mouth picture" of "The Bitch Lawyer", there is a comment that this film is "an outstanding New Year film full of chivalrous spirit". It is a very meaningful perspective to look at modern life from the perspective of "chivalry", especially to introduce it into legal subjects. Lin Liangshui, the protagonist of the film, is a typical image of a nobody — — When I first entered the business, I tried my best to go to court, but I divorced my wife. He changed from a lawyer to a judge, and then from a judge to a lawyer, and entered a muddled and ingratiating survival mode, but was awakened by Zeng Jieer’s unjust imprisonment and embarked on the road of fighting against the dignitaries. The pattern of little people growing up and being redeemed is easily reminiscent of the classic "The White-faced Bao Qingtian of Jiupin Sesame Officials" (1994).

In the usual popular understanding shaped by popular literature and art, "Xia" often has an elite color. From the purport of "chivalry", it is often said that "the greatest chivalry is for the country and the people"; In terms of ability, "Xia" is often "Superman" — — Both force and morality are superior, so they have the ability to do justice. If we regard the novel as a typical example of "chivalry", then in this kind of utopian fantasy of literati, even if the chivalrous man lives in the next room and his career is unfinished, he still has a kind of arrogant spirit. However, in the film, television and literary works with modern background, if the "chivalrous man" is described too grandly, it will sometimes give the audience a feeling of "unreal" — — On the contrary, although there are shortcomings but unique characters (sometimes even villains), they often have higher popularity. It can be seen that the fantasy of a perfect hero often gives in to the common compromises and trivialities in the real society. Lin Liangshui of "Poisonous Tongue Lawyer" can be counted as such a figure. Obviously, "cold water" is the anti-training of "hot blood".Lin Liangshui at the beginning of the film also gives people a negative impression. But this little guy, especially the chivalrous little guy who is full of shortcomings, gives people an artistic contrast. In A Dream of Red Mansions, Cao Xueqin deliberately created the small role of Ni Er. Zhi Yanzhai commented that "writing four chivalrous articles, Ni Er, Zi Ying, Xiang Lian and Yu Han, can be described by fax", and "ruffian rogue, made by people" is probably the way of life of small people in the face of special reality, but in front of "righteousness", it is even more intimate.

The wonderful "martial arts" in this film can also make the audience feel "chivalrous". Different from the nonsense performance of "White-faced Bao Qingtian", the shooting rhythm of "Bitch Lawyer" is really comfortable in the climax of the debate in court. By carefully grasping the words and music of Taiwan, the confrontation between the prosecution and the defense can also give people an audio-visual feeling of martial arts experts. The screenwriter and director said in an interview: "In fact, I also thought about whether to incorporate action scenes when I was creating, but the cost of action movies is relatively high. It is my first time as a director, and it is difficult to get such a high cost. So I imagined how to make the literary drama feel like a martial arts drama, so I integrated this feeling into the confrontation between lawyers on both sides of the court. " Of course, the focus of the debate in the trial is "Wen", but the tit-for-tat of ideas can actually be compared to the "martial arts" of masters; The lines of this debate are mainly "Zhuang", but they are neutralized by "harmony" from time to time, which makes "Poisonous Lawyers" different from ordinary legal dramas in expression.

Procedural justice and consequential justice

Many aspiring Chinese and foreign filmmakers have tried to integrate philosophical speculation and social criticism into audio-visual expression. As far as the classic film and television works with legal themes are concerned, what is "justice" is an important topic that appears frequently. The same is the pursuit of "procedural justice" in court trials, 12 Angry Men (1957; Chinese version, 2014) focuses on its positive significance — — It seems that there are all kinds of witness and material evidence, but it may lead to unjust, false and wrong cases because of ignoring other possibilities. And also in the case of complete evidence chain, (1957) skillfully tells the story that defense lawyers and juries are influenced by the acting skills of perjury. In the Japanese drama "Winner is Justice" (the first season, 2012; In the second quarter, 2013), the "truth" was completely deconstructed: lawyers used all means to serve the interests of their clients, but did not care about the substantive truth and right and wrong.

Of course, "Poisonous Tongue Lawyer" does not aim at a comprehensive analysis of this problem, but the relevant plot also gives its own answer. From a neutral point of view, it has a complete chain of evidence to convict Zeng Jieer in the first instance. Although there is a sign language testimony that "mother never hit me" when her daughter came back to light, it is not enough evidence to be accepted by the court. However, Lin Liangshui, who witnessed this sign language, firmly believed that Zeng Jieer was innocent and embarked on a difficult road to reverse his conviction. The Poisonous Lawyer pointedly points out the following fact: if you only care about specific technical issues and forget that procedural justice is also the basis for maintaining substantive justice for a long time, then it is easy to take the position that "Truth is insignificant". The film reminds us that it is easier for powerful groups to modify factual information and control the angle of interpretation, which may lead to the loss of justice.

In this regard, the answer given by Poisonous Lawyers is — — common sense。 This English word was translated into "human nature" in the film. From a purely technical point of view, "yes" and "no" often have some special norms and standards. But in "human nature", "yes" and "no" cannot exist without life itself. From the perspective of Lin Liangshui (or under the guidance of the director), it is easy for viewers to go beyond the concrete evidence itself and believe in Zeng Jieer’s innocence, and a sense of responsibility arises that the protagonist is "doing justice for heaven" (writing "Heaven has eyes" in the film). This is a reflection on the program itself, but it can only be realized by "careful verification". "Human nature" or "common sense" is not out of date.

In order to highlight the drama, legal film and television themes often simplify the handling of the contradictions between the prosecution and the defense — — Prosecution and defense is a battle between decency and villains, and the victory of decency depends on the discovery of new evidence or the subversion of false evidence. And the truth is sometimes more complicated — — Different interpretations of the same material are often drawn by different ways of thinking and personal experience, which is not a simple moral issue. In this sense, The Poisonous Tongue Lawyer can be regarded as a "cool drama". No matter the sudden appearance of new evidence or the collusion between Jin Yuanshan and Lin Liangshui, the villains did not organize a real resistance. This reminds us of Jin Yong’s famous the legendary swordsman: the Wulin in the Central Plains was spared a catastrophe, and Ling Huchong, the protagonist, had the opportunity to enjoy a happy "the legendary swordsman" ending, for no other reason than — — The emergence of clear wind and Ren Woxing’s sudden death. However, it is the change from "heaven has eyes" to "heaven has eyes" in literary and artistic works that makes it easier for people to choose the upward path in reality.

In other words, if you go to the cinema to watch The Poisonous Lawyer, Wong Tze Wah’s excellent acting skills and sense of humor will be the first thing to sell. However, in addition to providing pleasant emotions and "justice will win", there are still many things worth pondering in the film. The audience who are familiar with Wong Tze Wah’s stand-up comedy must be well aware of this. (Author: Zhang Haosu; Author: Nankai University College of Literature)

　　Chongqing Haier Dishwasher Interconnected Factory production site. Xinhua News Agency reporter Wang Quanchao photo

　　From going abroad to snap up rice cookers and toilet lids to the upsurge of national consumption … … Since the 18th National Congress of the Communist Party of China, China’s consumer goods industry has gone all out to increase varieties, improve quality and create brands. The industrial scale and comprehensive strength have been significantly enhanced, the quality and level of supply have been continuously improved, and the quality satisfaction and brand recognition have been steadily improved, which has made an important contribution to continuously meeting the people’s growing needs for a better life.

　　Industrial strength has been significantly enhanced.

　　On September 27th, PICO, a smart wearable device brand owned by ByteDance, released a new VR (Virtual Reality) all-in-one machine in China, which is only equivalent to a can of cola without straps and batteries. The brand-new product experience and content ecology are expected to open the road of VR popularization in China. According to IDC, an international data organization, in the second quarter of this year, PICO ranked among the best in the global VR head-mounted display shipments, and PICO’s goal is to become a leading world-class XR (Extended Reality) platform. IDC data also shows that in the first half of this year, the retail sales of VR market in China exceeded 800 million yuan, up 81% year-on-year.

　　This is a microcosm of the remarkable enhancement of the comprehensive strength of China’s consumer goods industry. Consumer goods industry is the most direct and closely integrated industry with people’s lives. It is a traditional advantage industry and an important livelihood industry in China, covering all aspects of people’s food, clothing, housing and transportation, education, medical care and health care. Consumer goods industry is also an important part of China’s manufacturing industry, with industrial added value, industrial profit and export delivery value accounting for about a quarter of all industries, and the number of enterprises and employees accounting for nearly 40% of all industries. In the past 10 years, the industrial scale of many consumer goods industry segments has grown rapidly and ranked first in the world.

　　According to He Yaqiong, director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, in the past 10 years, the number of enterprises above designated size in China’s consumer goods industry has increased by 23.7%, reaching 172,000, accounting for 38.5% of the national industry; The added value of industry accounts for 27.9% of the national industry, and the operating income and industry profit have increased by 35% and 64.5% respectively in the past 10 years. According to the regulations, the number of employees in enterprises is about 27 million, the level of intelligent development has been significantly improved, and the stability and overall competitiveness of the industrial chain supply chain have been continuously enhanced. There are 150 consumer goods enterprises with a scale of 10 billion yuan in China, and the export of light industry and textiles accounts for more than 30% of the world.

　　From the perspective of subdivision, China’s position as a light industry power has been continuously consolidated. In 2021, the added value of young industries accounted for 16.9% of the national industrial added value, and exports exceeded 900 billion US dollars; The number of enterprises above designated size increased from 96,000 in 2012 to 116,000, the operating income increased from 17.6 trillion yuan to 22.4 trillion yuan, and the total profit increased from 1.1 trillion yuan to 1.4 trillion yuan; 290 light industry characteristic regions and industrial clusters have been formed, distributed in 24 provinces, accounting for 40% of the total industrial output value of enterprises above the scale of light industry, and have become the pillars of regional economy.

　　China is also the world’s largest producer, exporter and consumer of textiles and clothing. In 2021, the fiber processing volume of industrial textiles was 19.35 million tons, nearly double that of 2012, accounting for one-third of the total fiber processing volume.

　　Food industry accelerates high-quality development. In 2021, the operating income of enterprises above designated size in the food industry increased from 8.1 trillion yuan in 2012 to 9.1 trillion yuan, and the annual operating income of a number of key food production enterprises exceeded 100 billion yuan. COFCO ranked among the top five grain merchants in the world, and the leading food enterprises continued to grow and develop.

　　The supply guarantee capacity of the pharmaceutical industry has been significantly improved. In 2021, the added value of the pharmaceutical industry accounted for 4.1% of the total industry; The operating income was 3.4 trillion yuan, an increase of 80.8% compared with 2012.

　　Supply quality continues to improve.

　　Once upon a time, going abroad to buy home appliances became a craze. Nowadays, domestic household appliances are leading the consumption upgrade with innovation. Fang Tai’s latest dishwasher adopts an original new generation of dishwashing technology — — High-energy bubble washing has achieved breakthroughs in five aspects: water flow speed, impact area, stubborn stains peeling, lower energy consumption and sterilization and pesticide residue removal effect; Jiuyang’s latest rice cooker is the industry’s first zero-coating rice cooker, which adopts stainless steel liner and original moisturizing membrane technology to avoid coating peeling and maintain rice taste. As soon as these products went on the market, they kept their sales leading and became innovative products that were "applauded and sold well".

　　The home appliance industry has a lot to do. In 2021, the operating income of enterprises above designated size in China’s household appliance industry was 1.7 trillion yuan, and the total profit was 121.9 billion yuan, up by 15.5% and 4.5% respectively. The export of the whole industry exceeded US$ 100 billion, a year-on-year increase of over 20%. The products sold well in more than 160 countries and regions around the world, serving more than 2 billion household users around the world. The output of major products such as refrigerators, air conditioners and washing machines accounted for more than 50% of the global total. In the past 10 years, China’s consumer goods industrial enterprises have continuously accelerated the iterative updating of products, created and led consumption upgrades with independent innovation, and met consumers’ multi-level, personalized and high-quality consumption needs.

　　Every year, the data of "618" and "double 11" show that China’s consumption upgrading trend is obvious. This year’s "618" data shows that new products and high-end quality goods are favored by consumers. Only JD.COM "618" got off to a good start for 4 hours, and the turnover of new home appliances exceeded the whole month of last year. In addition, the trend of home appliances also grew rapidly, and the four-hour turnover of game TV exceeded the whole month of last year; The turnover of embedded air conditioners increased by 300% year-on-year; The volume of ice washing suits increased by more than 6 times year-on-year; The turnover of fresh air air conditioners increased by more than 8 times year-on-year.

　　In the past 10 years, the quality and level of production and supply of consumer goods in China have been continuously improved. The market size of smart home appliances in China has increased from 200 billion yuan in 2016 to 500 billion yuan. New types of home appliances such as dishwashers and sweepers have developed rapidly, and new durable consumer goods have accelerated their entry into ordinary people’s homes. Breakthroughs have been made in key components such as high-efficiency inverter compressors and ballpoint pens, innovative products such as wearable smart devices and functional clothing are increasing, and important progress has been made in the research and development of new drugs in the fields of malignant tumors.

　　"The substantial improvement in the supply quality of the consumer goods industry is mainly reflected in three aspects: First, the number of well-known brand enterprises is increasing. Up to now, there are 150 consumer goods brand enterprises with a scale of 10 billion yuan in China, 16 brands have become internationally renowned first-line brands, and 40 sub-categories of consumer goods have well-known domestic brands. Second, China’s consumer goods industry is gradually moving towards the middle and high end, the added value of products is constantly improving, and the industry profit has increased by 64.5% in the past 10 years. Third, the level of digitalization, intelligence and innovation of products has been continuously improved. The smart home appliance market is leading the world, and innovative products such as personalized wearable smart devices and functional clothing are increasing. " Zhao Gang, president of Saizhi Industry Research Institute, said.

　　Brand recognition has steadily increased.

　　Domestic brands are accelerating to occupy young people’s shopping carts. Guochao brand-related shoes and clothing, digital products, accessories and accessories, and sports and fitness equipment have become popular choices for young people to buy online. According to the data of Dewu APP, among the consumers of Guochao brand in the whole industry, the proportion of "post-90s" and "post-00s" users is 74%, and in Dewu APP, the proportion of "post-90s" and "post-00s" users who buy Guochao products is as high as 87%. The new generation represented by "post-90 s" and "post-00 s" is injecting new momentum into the development of Guochao brand.

　　From the pursuit of foreign brands to the rise of national tide, it is a strong proof that the quality satisfaction and brand recognition of consumer goods in China have steadily improved. In the past 10 years, China’s consumer goods industry has made positive progress in intelligent manufacturing, green manufacturing and "internet plus" collaborative manufacturing, and the personalized customization model has been widely promoted. The consistency of clothing, household appliances, shoemaking and other fields with international standards reached 95%, the qualified rate of infant formula food quality sampling remained above 99% for five consecutive years, and the total sales revenue of the top 10 household appliance brand enterprises accounted for nearly 70% of the whole industry. Sports shoes, bicycles and beauty products not only sell well in China, but also become "explosions" overseas, and the recognition of the "national tide" brand by ordinary people has been significantly improved.

　　"At present, in domestic textile and garment consumption, domestic brands occupy a dominant position, the proportion of original trend brand consumption in brand consumption has increased rapidly, and the awareness, reputation and influence of domestic textile and garment brands have continued to increase." Cao Xuejun, the first inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said.

　　Zhao Gang believes that in the past 10 years, the brand recognition of consumer goods in China has been greatly improved, which is manifested in the internationalization of brands, and brands such as Midea, Gree, Haier and Anta have become internationally renowned brands of consumer goods; High-end brands, in consumer goods industries such as household appliances, textiles and clothing, food and medicine, consumer electronics, etc., the product quality of domestic brands has been continuously improved, and the brand recognition among domestic high-end users has been continuously improved; Brand fashion, Guochao brand is becoming the fashion pursuit of emerging consumer forces.

　　The important reason behind this is that the quality of consumer goods has been greatly improved in the past 10 years. "The quality of domestic consumer goods is constantly improving, and the cost performance exceeds that of foreign brands; Product consumption experience is good, domestic brands pay attention to analyzing consumer demand, improve the level of product intelligence and personalization, and continuously improve consumer experience; With a high degree of cultural recognition, the cultural self-confidence of China enterprises has gradually improved, and the products focus on enhancing cultural connotation and advocating China culture, which has been favored by consumers all over the world. " Zhao Gang said.

　　It is understood that the Ministry of Industry and Information Technology will continue to organize the "Three Products" nationwide series of activities, create 300 "Three Products" strategic demonstration cities, cultivate 200 well-known brands with a scale of 10 billion yuan, and enhance the core competitiveness of China’s high-quality enterprises by building well-known brands, cultivating cutting-edge quality products and shaping regional brands. And fully tap the traditional cultural genes such as China culture, national characteristics, Chinese time-honored brands, enhance the influence of regional brands and added value of products, expand the supply of consumer goods with rich cultural connotations, and strive to meet the growing needs of the people for a better life. (Economic Daily reporter Huang Xin)

(From front left) Tokio Emoto, Asami Tanaka, Mari Iriki, Kento Kaku, and Shiraishi Falcon.

Stills of Goldfish in the Sea

Stills of Goldfish in the Sea

　　Based on the natural scenery of Kagoshima, Japan, the youth inspirational film Goldfish of the Sea, which describes five high school students challenging the speedboat race, was screened in Tokyo on March 31st. Including director Toshir? Saiga, five main characters, including Mari Iriki, Asami Tanaka, Kento Kaku, Shiraishi Hayato and Tokio Emoto, as well as co-actors Michiko Kichise, Masahiro Takashima, Junichi Miyashita and Yoshimoto Miyoko, were all present.

　　The story tells the story of five high school students, two women, three men, who are United and struggling to challenge the "speedboat race around Kagoshima volcano". Recalling the shooting, director Zahe introduced the five protagonists in turn: "Incoming, Helai and Baishi were seasick, which made their faces very ugly at the beginning of shooting; Tanaka had a sudden high fever during filming, which made everyone feel very nervous. Handle Ben is a solitary personality boy. "

　　He Lai, one of the protagonists, said that this film depicts the true portrayal of the troubles and entanglements of young people today, and many places can resonate with the audience. Playing the leading role in the film for the first time reveals the interesting tidbits of taking the whole cake on Baishi’s face when celebrating his birthday during filming. When this statement came out, it immediately made other actors laugh internally.

　　The film Goldfish in the Sea will be released in Japan on April 10th.

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