It’s been a week since June 18, and when the June 18 war resumed, Juhua, which was fully restarted in March this year, became the biggest dark horse that suddenly emerged. The data shows that during the Tmall 618 period, the cost-effective year-on-year transaction growth reached 86.5%, and the year-on-year order growth was 106%.

　　According to Alibaba, poly-cost-effective led to one-third of Tmall 618 transactions. According to the special report released by the authoritative Internet information service provider Analysys International on June 20th, Tmall’s market share during the promotion period was more than twice that of JD.COM and Pinduoduo combined, and one company accounted for nearly two-thirds of the total market share.

　　Source: Analysys

　　The above picture shows the GMV comparison among different platforms very intuitively. The GMV of Taobao Tmall is 100, while that of JD.COM and Pinduoduo is 32.7 and 9.9 respectively. Poly-cost-effective leads to one-third of the transactions, which means that its index of leading transactions reaches 33, which is higher than that of JD.COM and Pinduoduo. More directly, a single gathering is cost-effective, and the turnover during Tmall 618 exceeded three Pinduoduo. In this year’s 618 War, the pattern of the sinking market has been rewritten. As an amoy department, Juhua rushed into the sinking market and gained a lot of advantages in the sinking market.

　　On June 25th, Alibaba "officially announced" the overall growth of Tmall 618. Jiang Fan, president of Tmall, revealed at the launch conference of Tmall flagship store version 2.0 that the physical GMV of Tmall 618 increased by 38.5% year-on-year, and the DAU (daily active user) of mobile phone Taobao also increased by 29% year-on-year during Tmall 618.

　　Caption: Jiang Fan, president of Tmall, was at the launch of version 2.0 of Tmall flagship store.

　　JD.COM did not disclose GMV figures, but the so-called "order amount". According to the figures published by JD.COM, the year-on-year growth of the order amount is only 26.5%, which is 12 percentage points lower than that of Tmall. As the largest e-commerce platform in the whole network, the growth rate of Tmall is also significantly ahead of competitors such as JD.COM. The ultra-high-speed growth of poly-cost-effective has further consolidated the dominant position of Amoy in the whole market.

　　The cost-effective "revival" has also injected important traffic growth into mobile phone Taobao. The year-on-year growth rate of DAU of Hand Amoy is 29%, which is the highest since 2017. It also shows that it is cost-effective to tap the incremental population mainly based on the following heavy market users. Data from traffic monitoring third-party organizations such as Aurora Big Data and Questmobile all show that during the period of 618, the number of DAU (Daily Active Users) of mobile phone Taobao was in an absolute leading position, far exceeding other competitors.

　　Win the sinking market

　　A prominent feature of 618 this year is that "sinking market" has become a battleground for military strategists. In March this year, the comprehensive and cost-effective restart profoundly changed the war situation of 618 this year. Jiang Fan revealed a figure that 49% of Tmall 618′ s purchase users came from the 4 th, 5 th and 6 th tier cities.

　　The research of Aurora Big Data shows that although the penetration rate of mobile phone Taobao in third-tier and below cities is slightly lower than that in first-and second-tier cities, it is still as high as 54.8%, which is significantly higher than that in Pinduoduo (39.5%) and JD.COM (22.3%). It is the only mainstream e-commerce software with a penetration rate of over 50% in third-tier and below cities. The DAU index of Taobao’s sinking market in the third line and below is more than twice that of Pinduoduo.

　　In fact, before the start of Tmall 618, Alibaba began to deploy troops to strengthen the cost-effectiveness. Although Juhua was once an independent business unit of Amoy Department, it was merged into Tmall at the end of 2016. At the beginning of this year, Juhua became independent from Tmall and became a unified marketing platform for Taobao and Tmall, namely the marketing platform business unit. It is also known as Daju Cost-effective business unit.

　　The new big gathering cost-effective covers the core marketing tools of Taobao, such as gathering cost-effective, rushing to buy, selling every day, etc. These business lines occupy almost half of the "half of the country" in the new edition of the hand-scouring six squares.

　　Amoy is one of the most important goals of this year’s 618 strategy, which is to maximize the enthusiasm of users in the sinking market. Alibaba’s "618" this year is "the biggest investment in history" comparable to double 11’s, and the breakthrough has chosen to gather cost-effectiveness. The biggest game of "Ten Million Explosive Groups" is to maximize the marketing explosive power of the poly-cost-effective sale model.

　　According to Alibaba, during Tmall 618, there were more than 180 million transactions and explosions, more than 4,700 million transactions and more than 4,200 items with sales exceeding 10,000 pieces, making it easy to achieve the small goal of "10 million explosion groups and 100 million explosion groups every day". The "Ten Million Explosive Groups" directly promoted the high growth of poly-cost-effective transaction volume. During the period of 618, the growth rate of poly-cost-effective transaction volume reached 89% year-on-year, and the number of users and purchases in third-and fifth-tier cities both increased by more than 100% year-on-year.

　　Jiang Fan said at yesterday’s press conference: "The reason why Juhua can make such progress in just a few months is because it has returned to the original intention of ten years ago, that is, helping consumers find the best-priced goods in the whole network and helping businesses get customers with the most efficient marketing."

　　The best tool for brand customers.

　　Poly cost-effective comprehensive restart, and further become the brand’s best customer acquisition tool. Before Tmall 618, Juhua clearly put forward the goal of "bringing 300 million new customers to the brand", which was finally successfully achieved.

　　This year, 128 brands of Tmall 618 were among the "Billion Club". More than 100 brands such as CPB, L ‘Oré al, Watsons, Dr. Chengye, Telunsu and Peak surpassed double 11 last year, and the sales performance of some brands reached 40 times that of double 11 last year. In this promotion, almost all the brands that became the "Billion Club" participated in the cost-effective activities.

　　As the "biggest investment in history", 618 strives to convey "affordable" mind to consumers. The original price of Dyson hair dryer is nearly 3000 yuan, and 88VIP discount is added to the poly-cost-effective subsidy coupon, and the hand is as low as 1854 yuan. The brand with the original price of 1499 is bigger than an air conditioner, and it will be subsidized after the direct drop, and the hand price is 859 yuan. On June 18 th, Juhua launched the iPhone XR 618 yuan spike, which was less than 10% off the original price, causing the whole network to snap up. The investment of real money has undoubtedly greatly strengthened the influence of poly-cost-effectiveness on the consumer side.

　　Tmall is the brand’s favorite new product release platform. During this year’s Tmall 618, 80% of the core brands released new products on Tmall. With Tmall’s powerful data and operational capabilities, brands can also aggregate consumer information, understand consumer preferences, conduct new product research and development, and create "explosive models".

　　How to make "explosive models" sell better? Tmall has a set of marketing methodology. In Jia Luo’s view, the sale model is a means to help brands reach new customers as quickly as possible. In fact, there is also a very strong demand for branded goods in the sinking market. Brand goods with high cost performance can also "suck powder" quickly once they reach the sinking market. The long-term accumulated ability of Juhua has played a role in this respect. Before Juhua regained its independence from Tmall, it brought considerable business opportunities to the Tmall brand. In 2018, 80% of the brands that participated in Juhua came from new buyers, and the ability of Juhua to "pull new" can be seen. After the further restart, it was cost-effective, and the killer weapon of "Laxin" was used to the extreme. On June 25, the average growth rate of 400 brands participating in the launch of Tmall flagship store was as high as 47% during Tmall 618.

　　Empowering industrial belt to create new supply

　　The data shows that Handamoy has always been the largest shopping APP with the highest penetration rate in China, with more than 700 million consumers on this platform, with rich and diverse needs. How to meet their more and more diverse preferences, Amoy needs to work hard on the supply side.

　　The breakthrough of Tao department selection is still a good deal. In addition to bringing new customers to traditional head brands, Juhua has set its sights on small and medium-sized businesses on the platform. Through their digital transformation, they can provide more high-quality and affordable products, which can meet the diverse needs of consumers and create more business growth for middle-aged businesses.

　　Poly-cost-effective phase of the industry with businesses. In this year’s Tmall 618, a large number of small and medium-sized brands have entered people’s sight through Taobao, such as Yage electric mosquito swatter, Miaoyou children’s socks, Yi Enbei wet wipes, plant protection paper products, Fupai electric toothbrush, and Caramella socks. Although they don’t have the star aura of international brands, they are favored by consumers with high quality and low price. The reason behind it is also very simple. They have entered a cost-effective industrial belt support plan.

　　As a big manufacturing country, China manufacturers have strong production capacity, forming various types of industrial belts such as digital accessories, electric toothbrushes, socks and paper towels. Many industrial belt manufacturers have long been OEM for well-known brands, but they lack their own brands. The daily sale of Juhua’s products fills the shortcomings of industrial belt merchants in operation, technology and brand ability, which can not only help them upgrade their products by digital means, but also solve the sales channels of their goods.

　　On the other hand, when these industries bring merchants to the front desk, many categories of consumption upgrades have successfully reached the sinking market for the first time. For example, the electric toothbrush, a typical "consumption upgrade" commodity, was sold in the sinking market during Tmall 618. Fupai, an electric toothbrush brand in Taizhou, Zhejiang Province, sold 14,051 pieces in one minute after the opening of 618, and sold 400,000 pieces in 16 hours. Juhua cost-effectively pushed the industrial belt merchants and successfully awakened the upgrading needs of consumers in the sinking market. The industrial belt merchants also successfully won 466 million orders during the period of 618.

　　Observing this year’s 618, the strong rise of poly-cost-effective is the most noteworthy phenomenon. To some extent, the battle of sinking market has been rewritten. Juhua Cost-effective, by its own efforts, has driven more transactions than the whole platform in JD.COM and Pinduoduo, which means that it has become the natural choice for users in the sinking market.

　　For consumers, the "cost-effective" mentality has been established, and strong consumer insight and price competitiveness have greatly enhanced the user stickiness of the cost-effective platform. On the other hand, poly-cost-effectiveness has also become the integration of "Alibaba’s commercial operating system", which can effectively empower different types of businesses. The top brands can get more new customers through poly-cost-effectiveness, and the middle-waist businesses can also realize their own product evolution and brand upgrade through poly-cost-effectiveness.

　　The key for Amoy Department to maintain its own competitiveness lies in creating new supply for consumers so as to meet their new demands. And poly-cost-effectiveness is the key link, and it has withstood the test in the 618 War.

Original title: Analysis of the development trend of furniture industry in China: the estimated growth rate in the next few years is 15%.

At present, the furniture industry in China has entered a relatively stable growth period, and the growth rate is expected to remain at around 15% in the next few years. The industry is shifting from export to domestic sales; Low-end demand is still huge, but high-end and personalized demand has begun to rise; Some sub-industries tend to be concentrated. We believe that companies with sinking channels and high brand awareness will have advantages in the future. In addition, the growth rate of custom furniture companies will be faster.

　 The growth rate of furniture industry is becoming more and more stable, and furniture enterprises are transforming the domestic market.

　 The extensive export-oriented growth has left, and furniture manufacturers have increased the domestic market.

　 In 2003, the national real estate investment exceeded 1 trillion yuan for the first time, so the furniture industry ushered in the best era. However, the high-speed growth of China’s furniture industry came to an end after the global financial crisis in 2008. Affected by factors such as reduced export demand, rising raw material prices, appreciation of RMB, and decline in export tax rebate rate, furniture enterprises were hit, and the furniture industry entered a more gentle and stable growth period. In 2009, the export delivery value of furniture manufacturing industry decreased by 6.98% year-on-year, which had a great impact on the industry. Many furniture enterprises began to implement the dual-track system of export and domestic sales, and gradually increased the domestic market.

　 Compared with the growth rate of more than 25% in almost every year from 2003 to 2007, the growth rate of output in the last three years is more stable, with CAGR of 17.8%. According to Zhu Changling, chairman of the Furniture Association, in 2012, the total output value of China’s furniture industry reached 1.13 trillion, making it the largest country in furniture production and consumption in the world. According to the revised data of the National Bureau of Statistics, from 2011 to 2013, the total sales of furniture manufacturing companies above designated size in China were 496.68 billion, 565.42 billion and 646.28 billion respectively, with year-on-year growth rates of 25.71%, 13.84% and 14.30% respectively. The CAGR for three years was 17.8%, and the total profit was 299.

　 The low growth rate of exports and the high growth rate of domestic sales offset each other, and the scale of the industry entered a period of gentle growth. In 2013, real estate sales picked up, and the growth rate of sales area in that year reached 17.3%, much higher than in previous years. Even so, the growth rate of furniture sales has not been significantly improved, mainly because of exports. In 2013, the growth rate of exports was only 6.94%, which lowered the total growth rate, while the growth rate of domestic sales was 16.77%. In the first half of 2014, the sales growth rate of furniture industry was 12.87% and the profit growth rate was 17.32%. According to the growth rate of 12.87%, the furniture sales volume in 2014 is estimated to be 729.5 billion, which is slightly lower than that in 2013. We believe that China’s furniture manufacturing industry has entered a stage of steady growth, and the growth rate will be maintained at around 15%, and there will be no large fluctuations in the total amount in the short term.

　 From the perspective of the proportion of import and export, China’s furniture industry is less and less dependent on exports, and the proportion of domestic sales is increasing. Since 2008, the export volume of China’s furniture manufacturing industry has declined every year. In 2013, the proportion reached a low of 23.49%, which was more than 13 percentage points lower than the proportion of 37% in 2008. In the first half of 2014, China’s furniture export delivery value was 78.35 billion yuan, accounting for 23.87%. According to previous years’ experience, the proportion of export delivery value in the first half of 2014 was generally higher than that in the second half. Therefore, we predict that the proportion of exports in 2014 will be around 22.37%, which is 1.12 percentage points lower than that of 23.49% in 2013.

　 Wooden furniture takes the lead, accounting for over 60%.

　 According to the Classification and Code of National Economic Industries issued by the National Bureau of Statistics, China’s furniture manufacturing industry can be divided into five categories according to varieties, namely, wooden furniture manufacturing, bamboo and rattan furniture manufacturing, metal furniture manufacturing, plastic furniture manufacturing and other furniture manufacturing. Furniture owners in China mainly rely on wooden furniture, accounting for more than 60%.

　 The marketing model is mainly based on distribution and joining, supplemented by direct sales.

　 China’s furniture manufacturing enterprises export mainly in ODM/OEM mode. The domestic sales model is mainly based on distribution and joining, and the proportion of direct stores is small. Even some large enterprises are far behind foreign countries in the construction of direct stores. Among the four China furniture companies we counted, Yazhen, a high-end furniture manufacturer, has the highest proportion of direct stores, accounting for 17.5%, which is still lower than the three American companies.

　 The increase in income promotes the transformation of demand to a high level, and high-end furniture manufacturers welcome the opportunity.

　 Income, real estate and export are the main reasons for demand, and urbanization promotes the steady growth of the industry.

　 Based on the data from the third quarter of 2011 to the first quarter of 2014, through regression analysis, we found that the sales area of commercial housing, urbanization rate, per capita disposable income of urban population and export volume all have significant positive effects on furniture sales, and the per capita income of rural residents has almost no impact on furniture sales. Among them, the growth of urban residents’ total disposable income has the greatest impact on furniture income in the past three years, which has led to a total increase of 19.6%, the growth of furniture exports has led to a total increase of 17%, and the growth of real estate sales area has led to a total increase of 10%.

　 Urbanization and per capita income are improving, which is the biggest driving force for future demand growth.

　 Since 2011, China’s urbanization rate has increased by more than 1% every year, reaching 53.73% in 2013. According to the goal of "National New Urbanization Plan (2014-2020)" issued by the State Council in early 2014, China’s population urbanization rate will reach 60% in 2020. In addition, the Plan also calls for the promotion of basic public services such as compulsory education, employment services and affordable housing, so as to solve the problems that it is difficult for agricultural migrants to integrate into urban society and the quality of urbanization is low. If these requirements are implemented, the quality of urbanization will be improved, and the consumption power of new urban population will be improved, which is conducive to furniture consumption demand.

　 The per capita disposable income of urban residents in China is increasing at a rate of about 10% per year. In 2013, the per capita disposable income of urban residents in China reached 26,955 yuan. From the historical experience of the furniture industry in developed countries, furniture consumption will rise sharply and last for a long time after the per capita income reaches 3,000 US dollars, while the per capita disposable income of urban residents in China exceeded 3,000 US dollars in 2011, so we think that this period will be a time when urban residents pay more attention to furniture consumption, and in this respect, the furniture demand in the domestic market will be improved.

　 Real estate is mixed, and second-and third-tier cities are better than first-tier cities.

　 In 2013, China’s real estate sales area reached 1,305.51 million square meters, an increase of 17.3% compared with 2012, much higher than the previous two years. Correspondingly, the growth rate of furniture sales in 2013 also increased to 14.3%. In the first half of 2014, although the sales area of real estate fell again, the sales area of 40 major cities decreased by 6% compared with the same period in 2013, but if the effect of large base in 2013 was removed, the sales area in the first half of 2014 still increased by 21% compared with the same period in 2012. Among them, the sales area of first-tier cities performed poorly, increasing by 8% compared with the same period in 2012, while the second-and third-tier cities performed well, increasing by 18% and 28% respectively compared with the same period in 2012. At present, the purchase restriction policies in second-and third-tier cities have begun to relax, while those in first-tier cities have not. We believe that the relative prosperity of real estate in second-and third-tier cities will make the demand for furniture in second-and third-tier cities grow faster, and the sales of furniture enterprises whose target markets are second-and third-tier cities will also grow faster.

　 The slowdown in export growth does not hinder the overall demand growth.

　 In the past three years, the annual growth rate of China’s furniture exports is very small, CAGR is 7.27%, and the proportion of exports to total sales is decreasing year by year, 26.82%, 25.11% and 23.49% respectively. The main exporting country of China’s furniture is the United States. At the same time, the current furniture imports of the United States mainly come from China, and the amount of furniture imported from China accounts for 56.4% of its total furniture imports and 21% of its total furniture consumption. In the long run, the export competitiveness of China furniture enterprises has weakened due to the increase of wages, electricity charges and other raw material prices in China, the reduction of export tax rebates and anti-dumping duties. From 2009 to 2011, the furniture import situation in the United States was not optimistic. Among its furniture suppliers, the furniture supply increased fastest in Vietnam, with an average increase of 15.3%, followed by Mexico and Taiwan, China, and Chinese mainland ranked fourth, with an increase of 9.9%. It can be seen that the share of China furniture in the US import market is slowly decreasing.

　 Although the export growth rate is slow, the strong domestic demand supports the steady growth of total demand. According to the quarterly data, we get the formula of the relationship between the annual sales of furniture and real estate, urban income and export volume. We estimate that the sales area of commercial housing in 2014 will be 1,240.23 million square meters, the total disposable income of urban residents will be 22,718.8 billion yuan, and the export volume will be 160.3 billion yuan. Therefore, the furniture sales in 2014 will be 724.73 billion yuan, an increase of 12.14% compared with 2013, which is consistent with the year-on-year growth rate of sales in the first half of the year.

　 The demand of domestic furniture industry is polarized, which will be "dumbbell-shaped"

　 With the growth rate of disposable income of urban households and exports relatively stable, the scale of furniture industry is closely related to real estate. We predict the population distribution in 2030 according to the mortality rate and birth rate, and point out that the number of people aged 20-44 (the main buyers) has reached its peak, and the proportion will drop from 33% in 2010 to 24%, and the proportion of people aged 25-35 (the main buyers of the first suite) will also drop from 15% to 9.

　 From this point of view, it is difficult for the total demand of the whole furniture industry to increase continuously in the next fifteen years. Enterprises need to seize the changes in demand types and levels, find new ways to improve profits, and pay attention to potential sub-sectors is king.

　 Domestic furniture demand will change from "pyramid" to "dumbbell"

　 Due to the low per capita consumption level of furniture and the long-term dependence of furniture manufacturing enterprises on exporting a single variety of furniture, the overall grade of China’s furniture industry is low, showing a pyramid shape. About 80% of furniture enterprises are small and medium-sized enterprises, producing and selling low-grade furniture. However, this phenomenon is changing. On the one hand, with the increase in the number of high-yield people in cities, the demand for furniture in star-rated hotels and the upgrading of consumption concepts, the demand for high-grade furniture and personalized furniture has gradually increased. On the other hand, the development of urbanization leads some low-yield rural population to enter cities, which brings a new round of low-end demand to the furniture industry.

　 The increase of star-rated hotels and the mass affluent class brings opportunities for the high-end furniture industry.

　 Star-rated hotels continue to grow, and the demand for replacement furniture is about to peak. Star hotels are a major source of consumption demand for high-end furniture. The number of five-star hotels in China increased from 302 in 2006 to 739 in 2013, and the CAGR was 12.85%. The number of four-star hotels increased from 1,369 in 2006 to 2,361 in 2013, with a CAGR of 9.46%. We divide the demand of star hotels for furniture into:

　 1) New furniture demand. Since 2006, five-star hotels and four-star hotels in China have added 19,300 sets of rooms annually, and 27,800 sets of rooms annually. We estimate that each set of furniture in five-star hotels costs 100,000 yuan and each set of furniture in four-star hotels costs 60,000 yuan, so the average annual demand for new furniture in these hotels is 3.6 billion yuan.

　 In July, 2014, Premier Li Keqiang presided over the the State Council executive meeting, determined the policies and measures to promote the reform and development of tourism, and proposed to strengthen the driving force of tourism development, increase investment in infrastructure, and vigorously develop the elderly, folk customs and health tourism. Therefore, we expect that the construction of star-rated hotels will continue.

　 2) Replace the furniture demand. Generally, four-star and five-star hotels are required to change furniture once every five years. According to this frequency, we predict that China is about to usher in a wave of demand for furniture replacement. In 2013, the demand for furniture replacement in star hotels in China will be about 5.2 billion, and in 2017, we expect that the demand for furniture replacement in star hotels in China will be nearly 13 billion.

　 The increase in the number of wealthy people in China provides a foundation for the development of high-end furniture. The number of affluent people in China was 11.97 million in 2013, and it is expected to reach 14.01 million in 2014, up 17.04% year-on-year, with a rapid growth rate. Among them, most people are in the age of the main group of buyers, accounting for 53.6% of the people under 40, and over 80% under 50. In addition, their children are younger, accounting for 34.2%, 32.5% and 24.4% under 10 years old, 10-20 years old and 20-30 years old respectively. This age structure that the number of people decreases with age makes the demand for wedding furniture increase year by year.

　 The change of consumption concept and finely decorated houses jointly promote the scale growth of customized furniture industry.

　 Custom-made furniture is tailor-made, personalized design, and large-scale and standardized production of furniture. Although custom-made furniture has entered the domestic market for more than ten years, it still belongs to a new industry, accounting for about 10% of the total furniture market share, with great development potential. Custom-made furniture well meets the difference between the use space of furniture and the individual needs of users. With the younger age structure of furniture consumers, individual needs have become the first appeal of decoration, which also brings opportunities to custom-made furniture manufacturers.

　 According to the White Paper on the Development and Consumption of Customized Household Industry in China in 2013 issued by the Solid Wood Customization Committee of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce, at present, among about 100 million urban households in China, the ownership rate of the whole kitchen, cloakroom and private wine cellar is only 6.8%, far below the average level of 35% in developed countries in Europe and America. In addition, about 29% of urban households said that they would buy and install the whole home in the next three to five years. In the next five years, the total demand or intentional purchase of customized homes in China will be about 29 million sets, with an average of 5.8 million sets per year.

　 Hardcover brings opportunities for overall custom furniture. The proportion of hardcover houses in China is relatively low, and the average proportion of fine decoration in China is less than 10%. In 2011, the proportion of hardcover houses in Beijing and Shanghai was around 21%, and that in Guangzhou was 32.9%, far below 80% in developed countries, which has broad room for improvement. From 1966 to 1975, Japan experienced the golden period of residential fine decoration and industrialization, which was driven by three main factors: 1) the post-war generation had higher requirements for urban housing conditions and decoration; 2) The rising labor cost of decoration makes batch decoration the only way; 3) Policy promotion. These three driving factors are consistent with China’s current situation. The rising income of urban residents has higher and higher requirements for housing, the increase in labor costs and the encouragement of the Ministry of Housing and Urban-Rural Development for finely decorated housing will drive the development of finely decorated housing in China. In 2012, among the projects of major real estate developers in China, the proportion of fine decoration projects exceeded 50%.

　 The increase in finely decorated houses means an increase in the demand for overall customized furniture. At the same time, selling furniture directly to large customers such as real estate developers saves the marketing management expenses of enterprises. We expect this to become a big profit growth point for customized furniture manufacturing enterprises.

　 The demand for low-end furniture is still the cornerstone of China’s furniture market.

　 The huge scale of the low-end market is the present situation of China’s furniture industry. Affected by urbanization, a large number of rural people with low consumption capacity will enter cities, which will provide impetus for new low-end demand.

　 The industry pattern is loose and there are many opportunities for leading enterprises.

　 Judging from the trend and external conditions, the furniture manufacturing industry has gone through a period of rapid growth and started to enter a period of steady growth. Therefore, furniture manufacturing enterprises will face more intense competition, and the profit growth needs to be realized by expanding market share and brand strategy.

　 The overall industry concentration is low, and the integration will be carried out from mattresses and customized furniture.

　 Multi-level demand structure and large low-end demand are the two main reasons for the low concentration of China’s industries. Furniture manufacturing industry has the characteristics of low entry threshold and diverse choices of consumers, so the concentration of furniture industry in all countries is low. Yihua Wood, the largest furniture manufacturer in China, accounts for less than 1% of the market, and the market share of the top 10 enterprises is less than 3%. As the second largest furniture producer in the world, the United States is also the same. The share of the top 50 furniture manufacturers in the United States is only about 40%, and the concentration is slightly higher than that in China. There are two main reasons why the concentration of furniture manufacturing industry in China is lower than that in the United States. The first reason is that the uneven development of urban and rural areas and the eastern, central and western regions in China has formed a multi-level demand structure, and the products of a single enterprise are difficult to meet different levels of consumer demand, and most enterprises only focus on a certain level of consumption.

　 Secondly, there is a huge demand for low-end furniture, poor consumer brand awareness and lack of industry standards, which directly leads to a large number of small and medium-sized furniture manufacturers targeting low-end consumers in China. According to statistics, 80% of furniture manufacturing enterprises in China are small and medium-sized enterprises. On the one hand, the gross profit margin of these furniture enterprises is low (about 15%), and they don’t have enough expense space to achieve large-scale national expansion. On the other hand, their capital strength is limited, and it is difficult for the whole industry to have large-scale mergers and acquisitions.

　 Although the phenomenon of low concentration in the whole furniture industry is difficult to change for a while, the concentration in some sub-sectors is expected to be improved in the future, such as mattress industry and customized furniture industry. The mattress industry has concentrated space and motivation. The top 10 mattress manufacturers in the United States are expected to expand rapidly, accounting for more than 75% of the market share, while the top eight mattress brands in China only account for 11.16%, and the leading mattress enterprise Xilinmen only accounts for 3.98%. The main reason is that the history of China’s mattress industry is short, the functional characteristics are not generally recognized, and the market share is still homogenized.

　 Product possession. With the improvement of residents’ consumption level and people paying more and more attention to sleep quality, we believe that enterprises with technological advantages and independent brand advantages will gain greater market share, and small enterprises that focus on manufacturing and light quality will be eliminated because of increasingly fierce industry competition.

　 Sophia and Haolaike, two leading enterprises of custom furniture, are growing rapidly.

　 At present, the concentration of customized furniture industry in China is not high, and the market share of the top five companies is around 12%, which has room for improvement. The reasons for the concentration trend of custom-made furniture industry are as follows: First, the production of custom-made furniture stems from consumers’ requirements for personalization and craftsmanship at the same time, and the main consumers in the future tend to be middle and high-end consumers, who pay more attention to quality and brand, so the living environment of small and medium-sized enterprises is difficult. Second, although the entry threshold of custom-made furniture industry is low, there are many barriers to make it bigger, which require the gradual accumulation of flexible manufacturing mode, information system construction and service capacity construction, so it is easy for large enterprises to consolidate their market share.

　 The industry leader Sophia’s revenue has been growing at a high speed in the past six years, with CAGR of 50.55%. In 2013, the revenue was 8.85 times that of 2008, and the company’s market share was 7% in 2011, more than doubling from 3.3% in 2006. Guangzhou Haolaike, the second largest company, has a CAGR of 30% in the past two years, which has grown rapidly and is higher than the market average. We expect that the scale and market share of leading customized furniture enterprises will increase rapidly.

　 The business strategy of enterprises should be paid attention to when exporting to domestic market.

　 Since the financial crisis, the export proportion of China’s furniture manufacturing industry has been declining every year. The unstable foreign economic environment and the growing domestic demand have made many enterprises begin to transform and aim at the domestic market. The most obvious manifestation of this phenomenon is the enterprises with a relatively large proportion of exports before, such as Yihua Wood and Meike Home. Yihua Wood’s export revenue accounted for 98.19% in 2008, and fell to 84.98% in 2013. The company continuously promoted the domestic marketing model of "experience hall+specialty store" and established a WeChat marketing platform with Tencent, aiming at vigorously deploying domestic furniture sales. Meike Home’s export revenue accounted for 61.54% in 2008, and decreased to 39.89% in 2013.

　 The operating expenses of large enterprises perform well, which is conducive to the development of brand strategy.

　 Compared with similar furniture companies in the United States, large furniture manufacturing companies in China have performed well in operating expenses. The average sales and management expenses of similar furniture companies in the United States account for more than 80% of the gross profit, while China only accounts for 57%. It can be seen that China’s furniture manufacturing enterprises still have a lot of room for independent changes in sales management expenses, which is conducive to the development of enterprise strategy.

　 China’s furniture industry is still in the growth stage, with low brand recognition, and there is still room for improvement in the future. At present, the good performance of operating expenses makes the company have enough space to enhance its brand competitiveness in the industry while maintaining profitability, such as expanding sales channels, improving research and development capabilities and expanding advertising.

　 Gross profit margin has an upward trend.

　 Compared with batch export, the gross profit margin of domestic sales is higher. The average comprehensive gross profit margin of the nine furniture manufacturing enterprises that have been listed and are going to be listed is about 39%, the average export gross profit margin is 22.43%, and the average domestic gross profit margin is 40.67%. Among them, Zhejiang Yongyi’s main business is seat production and sales, which is quite different from other furniture companies’ products, so the gross profit margin is significantly lower; Sophia’s main product, customized furniture, cannot be exported, and its export products are basically furniture parts and floors with lower gross profit margin, so the gross profit margin of export is far lower than that of its domestic business.

　 The average gross profit margin of similar furniture manufacturing listed companies in the United States is 40%, which is similar to that in China. However, among the furniture manufacturing companies in the United States, the gross profit margin of some companies is obviously low, because they include transportation expenses in their operating costs. If the transportation expenses are added back to the gross profit according to the average transportation expenses of 7.5% in the United States, the average gross profit margin of similar furniture companies in the United States will be 45%, slightly higher than that in China.

　 In recent years, the gross profit margin of large furniture manufacturing companies in China has basically increased, and we think this trend will continue in the future for two main reasons:

　 1. Continuous optimization of business structure. The company gradually increases the proportion of businesses with higher gross profit margin (such as retail business and domestic sales business) and reduces the proportion of businesses with low gross profit margin. For example, Meike Home has increased the proportion of its retail business with higher gross profit margin from 36% in 2006 to 59% in 2013.

　 Therefore, the comprehensive gross profit margin has also increased from 30% to 52%. The comprehensive gross profit margin of Yihua Wood also increased with the continuous increase of the proportion of domestic sales. We believe that the business trend of furniture manufacturing companies in the future will be to combine production and marketing, to domestic sales and retail sales, so the gross profit margin will be further improved.

　 2. The cost of advertising is increasing. Advertising is the key to enhancing brand recognition, and enhancing brand recognition is the key to improving gross profit margin. The average advertising cost in China accounts for only 7.71% of gross profit, which is far lower than the level of 15.8% in the United States, and there is room for improvement. In recent years, the advertising expenses of three furniture listed companies except Yihua Wood Industry are on the rise. We believe that with the intensification of brand competition, the advertising expenses of the companies will continue to increase in the future. In addition, as Yihua Wood further expands its sales in the domestic furniture market, its advertising expenditure will certainly increase in the future. In addition to the above two reasons, if large furniture manufacturers can further strengthen the construction of direct stores,

　 Its gross profit margin will also increase. Generally speaking, for furniture manufacturers, the gross profit margin of direct stores is higher than that of dealer stores. Take Sofia as an example. In 2010, the gross profit margin of direct stores was as high as 55%, while that of dealer stores was only 35%. Direct stores have the disadvantages of large initial investment, low short-term return and high management cost. But for companies with capital strength and long-term strategic vision, direct stores can not only bring higher gross profit margin, but also better implement the company’s business philosophy and feedback the user experience, which is beneficial to establishing brand effect and is a better choice.

　 Optimistic about the expansion speed of channel sinking enterprises

　 The sinking of channels is conducive to the expansion of sales scale.

　 From the perspective of regional structure, both East China and South China are the most developed areas in furniture industry, and their furniture income accounts for 64.7% of the total furniture income in China. The regional differences in export delivery value are more obvious. export delivery value in East and South China accounts for 90% of the total exports, while export delivery value in Southwest China is almost zero because of its geographical location.

　 We compared the income of furniture industry in different regions in 2008, 2009 and recent years, and found that the proportion of furniture income in East China and South China is shifting to Central China and Southwest China, and its proportion has dropped from 72.4% in 2008 to 66% now. Combined with the fact that the growth rate of consumption level in different regions is similar, we believe that the reason for the above phenomenon is that the furniture consumption growth in the relatively backward central and western regions is higher than that in the more developed east. By comparing the income of furniture industry in Beijing, Shanghai and the four richest provinces, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces and cities, we get similar results. The proportion of furniture income in the six richest provinces and cities has dropped from 67% in 2008 to 53% now. In view of the fact that the consumption growth level of different regions in China is very similar in recent years, we don’t expect this trend to change in the future, so the furniture consumption growth rate of regions with low consumption level will be higher than that of regions with high consumption level in the future.

　 Earlier, we explained the impact of real estate transactions on furniture demand. From the perspective of real estate transactions in first, second and third tier cities, the growth rate of real estate transactions in first-tier cities was basically lower than that in second and third tier cities in recent years. From 2011 to 2013, the average annual growth rate of first-tier cities was 6.4%, the growth rate of second-tier cities was 12.3%, and the growth rate of third-tier cities was 9.6%. Based on the above two points, we think that some companies that sink their sales channels will be more likely to expand their sales scale.

　 Discussion on four major trends

　 We have the following judgments on the future trend of the furniture industry: 1. The proportion of domestic sales will be further expanded, and furniture companies with domestic sales as the mainstay have greater opportunities to outperform the market. 2. The future profit growth rate of customized furniture companies will be higher than average. 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. 4. Channel sinking is the marketing trend of large furniture companies.

　 1. The proportion of domestic sales will be further expanded, and furniture companies mainly engaged in domestic sales will have greater opportunities to outperform the market. The domestic sales growth rate of the whole furniture industry is obviously higher than the export growth rate, and the furniture companies also pay more attention to the domestic market. Judging from the market reaction, four listed companies in the furniture manufacturing industry have outperformed the Shanghai Composite Index since their listing, and Sophia and Xilinmen, which account for a large proportion of domestic sales, have a weak correlation with the Shanghai Composite Index; The stock price of Yihua Wood, which is mainly sold in domestic market, fluctuates in the same way as that of the Shanghai Composite Index. However, Meike Home, which has experienced the transition from export to domestic sales, was in line with the fluctuation of Shanghai Composite Index before the transition, and gradually outperformed the market after the transition. Therefore, we believe that the domestic furniture market has more potential than foreign countries, and the domestic sales of furniture manufacturing companies are the key to their stock price outperforming the market.

　 2. The future profit growth rate of customized furniture companies will be higher than average. The development of customized furniture in the future is driven by the following factors: 1) the upgrading of consumption concept and the demand for personalized home; 2) The increase of small and medium-sized housing in cities leads to people’s concern about space utilization; 3) The increase of finely decorated houses. From the historical trend, the net profit and share price of Sophia, the only customized furniture listed company, have risen rapidly.

　 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. In China, most kinds of furniture belong to durable consumer goods. With the improvement of consumption power, people will pay more attention to quality when buying furniture, so brand competition will become the focus of future competition for enterprises. Judging from the market reaction, investors also pay more attention to the brand building of enterprises. Take Xilinmen as an example, the stock price of Xilinmen increased by as high as 83.7% from July 2013 to April 2014. During this period, the company carried out a number of projects conducive to brand building, such as holding a national new product order meeting, cooperating with Disney and Aiying Company, accepting Disney brand license and Doraemon brand authorization, and signing a cooperation agreement with Melaleuca Home Network.

　 4. Channel sinking is the marketing trend of large furniture companies. The overall demand for furniture consumption in China’s second-and third-tier cities is huge. If we count the cities with per capita consumption expenditure exceeding 20,000, we estimate that the furniture consumption in second-tier cities accounts for 53.2%, that in first-tier street furniture accounts for 31.2%, and that in third-tier street furniture accounts for 15.7%. If all the first, second and third tier cities are counted, the consumption of second-tier street furniture accounts for 44.8%, that of third-tier street furniture accounts for 37.8%, and that of first-tier street furniture accounts for 17.4%. In addition, the sales of real estate in second-and third-tier cities are better than those in first-tier cities, and the growth rate of consumption level in second-and third-tier cities is similar to that in first-tier cities, and the stimulation of furniture consumption brought by consumption growth is higher than that in first-tier cities, so we predict that the growth rate of furniture demand in second-and third-tier cities will be faster. At present, the sales networks of four furniture listed companies are all spread all over the country, and the trend of opening specialty stores in second, third and even fourth tier cities is also obvious. It has become the consensus of furniture manufacturing companies that the sinking of channels is conducive to expanding market share.

(Internship Editor: Jiang Dongni)

　　BEIJING, Beijing, Feb. 15 (Reporter Kan Feng) It is another school season, and the "school-starting economy" of college students in China is once again hot. In recent years, online consumption, campus express delivery, campus loan and other college students’ consumption phenomena and behaviors have been continuously concerned by the society. So, what is the average consumption level and financial management means of college students? Recently, MyCOS Research Institute released a survey report on the consumption behavior of college students in China.

　　How much can college students spend every month?

　　— — The average monthly consumption is 1212 yuan, boys love socializing and girls love food.

　　The survey, named "College Students’ Views on Consumption and Financial Management", was completed by means of online survey. The survey target was only college students, and a total of 1,289 valid answers were collected from college students in 2016.

　　The survey shows that the average monthly expenditure of college students is 1212 yuan (excluding tuition and round-trip transportation between home and school). Family is the main source of students’ living expenses. 94% of students’ living expenses are provided by their parents or relatives, followed by part-time jobs.

　　Where do college students spend their living expenses? According to this survey, the main consumption chosen by the surveyed boys is social and entertainment, other foods besides basic meals and image consumption, and the main consumption chosen by the surveyed boys is other foods besides basic meals, image consumption and social and entertainment consumption.

　　The proportion of boys spending money on communication/Internet surfing fees (31%) and digital electronic products (16%) is 7 and 11 percentage points higher than that of girls, while the proportion of boys spending money on image consumption (38%) is 24 percentage points lower than that of girls.

　　What do college students mainly look at when shopping?

　　— — Shopping mainly depends on price and quality.

　　It is found that the most important factor for students to consider in shopping is "price", and the second and third places are "quality" and "personal preference".

　　According to the analysis of the report, as a college student class who has not formally entered the society, the source of living expenses is limited, and students pay more attention to price and quality than the brand, grade and advertising of goods when shopping, which shows that most students can spend rationally.

　　With the living expenses in hand, will college students give up their money to "Qian Shengqian"? According to the survey, 57% students have managed their finances in different forms. Among the college students surveyed, 42% chose products such as Yu ‘ebao, Zhaocaibao and Licaitong, 24% chose traditional bank time deposits, and only 3% and 2% bought stocks and invested in P2P online loans. Most students choose a low-risk, robust financial management method.

　　Is the living expenses of college students enough?

　　— — Over 30% of the respondents sigh beyond their means.

　　The survey results show that among the students surveyed, 41% of college students’ living expenses can meet their daily needs and have a balance. More than 30% of college students have made ends meet. According to the survey, 24% of the students’ living expenses are insufficient occasionally, and 8% are often insufficient.

　　According to the analysis of the report, students’ living expenses are not enough. On the one hand, it may be due to factors such as the economic situation of individual families, and on the other hand, it may be due to students’ lack of planning for the use of living expenses.

　　The survey shows that 40% of college students will not plan and arrange the use of living expenses. When the living expenses can’t meet the expenses, 43% of college students choose to give up consumption, while others will choose to ask their parents for help (40%), spend first and then pay (20%) and borrow money from friends (15%) to meet their consumption needs.

　　The survey also showed that 39% of the students surveyed reported that someone around them had used campus loans. The report suggests that colleges and universities should pay more attention to students’ lives, guide students with financial difficulties to seek help and give them help, strengthen risk prevention education, and guide college students to spend rationally and plan their consumption. (End)

　　Cctv newsAccording to the website of the People’s Bank of China, on the 10th, the central bank released the financial statistics report for August 2021. According to the report, RMB loans increased by 1.22 trillion yuan in August, while foreign currency loans decreased by 1.5 billion US dollars. The details are as follows:

　　1. Broad money grew by 8.2% and narrow money by 4.2%.

　　At the end of August, the balance of broad money (M2) was 231.23 trillion yuan, up 8.2% year-on-year, and the growth rate was 0.1 and 2.2 percentage points lower than that at the end of last month and the same period of last year respectively. The balance of narrow money (M1) was 62.67 trillion yuan, up 4.2% year-on-year, and the growth rate was 0.7 and 3.8 percentage points lower than that at the end of last month and the same period of last year respectively. The balance of money in circulation (M0) was 8.51 trillion yuan, a year-on-year increase of 6.3%. The net cash invested in the month was 34.2 billion yuan.

　　2. In August, RMB loans increased by 1.22 trillion yuan, while foreign currency loans decreased by 1.5 billion dollars.

　　At the end of August, the balance of local and foreign currency loans was 193.9 trillion yuan, up 11.7% year-on-year. At the end of the month, the balance of RMB loans was 187.8 trillion yuan, up 12.1% year-on-year, and the growth rate was 0.2 and 0.9 percentage points lower than that at the end of last month and the same period of last year respectively.

　　In August, RMB loans increased by 1.22 trillion yuan, 63.1 billion yuan less than the same period of last year. In terms of sectors, household loans increased by 575.5 billion yuan, of which short-term loans increased by 149.6 billion yuan and medium-and long-term loans increased by 425.9 billion yuan; Loans from enterprises and institutions increased by 696.3 billion yuan, of which short-term loans decreased by 114.9 billion yuan, medium-and long-term loans increased by 521.5 billion yuan, bill financing increased by 281.3 billion yuan, and loans from non-banking financial institutions decreased by 68.1 billion yuan.

　　At the end of August, the balance of foreign currency loans was US$ 943 billion, a year-on-year increase of 4.5%. Foreign currency loans decreased by $1.5 billion in the month, a year-on-year decrease of $20.8 billion.

　　3. In August, RMB deposits increased by 1.37 trillion yuan, and foreign currency deposits increased by 3.7 billion US dollars.

　　At the end of August, the balance of local and foreign currency deposits was 233.32 trillion yuan, up 8.5% year-on-year. At the end of the month, the balance of RMB deposits was 226.85 trillion yuan, up 8.3% year-on-year, and the growth rate was 0.3 and 2 percentage points lower than that at the end of last month and the same period of last year respectively.

　　In August, RMB deposits increased by 1.37 trillion yuan, a year-on-year decrease of 567.2 billion yuan. Among them, household deposits increased by 333.8 billion yuan, non-financial enterprises increased by 560.8 billion yuan, fiscal deposits increased by 172.4 billion yuan, and non-banking financial institutions increased by 99.3 billion yuan.

　　At the end of August, the balance of foreign currency deposits was US$ 999.7 billion, a year-on-year increase of 22%. In that month, foreign currency deposits increased by US$ 3.7 billion, a year-on-year decrease of US$ 22.1 billion.

　　4. In August, the monthly weighted average interest rate of interbank RMB market borrowing and pledged bond repurchase were both 2.08%.

　　In August, the inter-bank RMB market traded a total of 124.37 trillion yuan by means of borrowing, cash coupons and repurchase, with an average daily turnover of 5.65 trillion yuan, with a year-on-year increase of 0.7%. Among them, the average daily turnover of interbank lending decreased by 16.5% year-on-year, the average daily turnover of cash bonds decreased by 15.8% year-on-year, and the average daily turnover of pledged repo increased by 7.9% year-on-year.

　　The weighted average interest rate of interbank lending in August was 2.08%, which was the same as last month and 0.04 percentage points higher than the same period of last year. The weighted average interest rate of pledged repo was 2.08%, which was the same as last month and 0.02 percentage points higher than the same period of last year.

　　In May and August, RMB settlement of cross-border trade was 666.9 billion yuan, and RMB settlement of direct investment was 553.4 billion yuan.

　　In August, RMB-settled cross-border trade in goods, services and other current accounts, foreign direct investment and foreign direct investment amounted to 492.4 billion yuan, 174.5 billion yuan, 140.2 billion yuan and 413.2 billion yuan respectively.

　　Diaphragm materials are common in our life, such as explosion-proof film on automobile glass and protective film on mobile phone panel. What many people don’t know is that there is also a diaphragm in our mobile phone battery, which is used to prevent the battery from short circuit and transmit ions at the same time. After years of research, researchers of China University of Science and Technology designed a new type of ion conducting membrane. This ionic membrane is expected to be widely used in energy conversion, large-scale energy storage and distributed power generation. The research results were published in the international academic journal Nature on April 26th, Beijing time.

△ Researchers show the new domestic ionic membrane.

　　Ion-exchange membrane is the key component of electrochemical devices or equipment such as flow battery and fuel cell. It should not only prevent short circuit, but also ensure the efficient passage of ions during charging and discharging, and reduce the loss. However, traditional ion-exchange membrane is prone to swelling and deformation after absorbing water, and its structure is loose, especially after being used for a long time, which may lead to structural aging and performance degradation. This kind of new ionic membrane developed by researchers of China University of Science and Technology has solved the problem that ions can’t have both conductivity and selectivity in materials, and the ion transmission is faster, and the near frictionless conduction is realized in the membrane. The charging and discharging current density of the flow battery assembled with this membrane can reach 500 mA per square centimeter, which is stronger than the traditional ionic membrane, less prone to aging, and will not swell due to water absorption.

△ China University of Science and Technology domestic ionic membrane researchers

　　It is understood that for many years, efficient storage and utilization of new energy sources such as solar energy and wind energy has been an important research and development topic for Chinese researchers. The advent of this domestic ionic membrane will break the technical monopoly of similar products abroad for many years, greatly improve the efficiency of energy storage equipment such as flow batteries, and is expected to be widely used in the energy storage field of new energy sources such as solar energy and wind energy in China. At present, researchers are stepping up the mass production of this type of ionic membrane.

　　Professor Xu Tongwen of China University of Science and Technology introduced that we can combine this new flow battery energy storage technology with our power grid for household electricity and industrial production. We can also store the electricity generated by solar energy and solar panels and build a power station to charge cars. In this way, we can save energy and protect the environment, and promote our country to achieve the goal of "double carbon". (CCTV reporter Chu Erjia Wang Shuai)

The "world internet conference Wuzhen Summit" opened today (8th) in Wuzhen, Jiaxing, Zhejiang Province. This year marks the 10th anniversary of the Wuzhen Summit in world internet conference. In addition to focusing on the latest achievements of Internet technology, this conference will also launch new highlights.

The theme of this year’s conference is "Building an inclusive, inclusive and resilient digital world — — Join hands to build a community of destiny in cyberspace ",in addition to a plenary session, 20 sub-forums will be held around topics such as global development initiatives, artificial intelligence, computing network, and network protection for minors. Representatives from all walks of life around the world will discuss hot issues, reflect the forward-looking thinking of all walks of life on the development of the Internet, lead the trend of digital technology innovation, and show China’s plan to promote the development and governance of the Internet, China’s wisdom and China’s responsibility.

2023 is the tenth year of world internet conference Wuzhen Summit. On the basis of previous years’ characteristics, this year’s Wuzhen Summit will also award "Ten-year Commemorative Honor" and create world internet conference’s "Global Youth Leaders Program" and other new highlights. As one of the important activities of the conference, the "Light of the Internet" Expo took the lead in opening yesterday. More than 580 Chinese and foreign enterprises from 48 countries participated in the exhibition offline, and nearly 100 new products and technologies will be released, showing their cutting-edge scientific and technological achievements. In addition, more than 1,200 enterprises will release more than 10,000 new technologies and applications in the fields of artificial intelligence, meta-universe, big data and network security.

Since the first world internet conference Wuzhen Summit was held in 2014, Wuzhen Summit has continuously condensed the wisdom of all parties and deepened cooperation in the digital field, with nearly 12,000 guests attending, covering 172 countries and regions, becoming a high-end platform for exchanges and cooperation in the Internet field. In 2022, world internet conference developed from an international event in the Internet field to a permanent international organization. At present, nearly 130 enterprises, institutions and individuals in the Internet field from 25 countries and regions around the world have joined as members.

During the conference, a series of activities such as the release of the world’s leading Internet scientific and technological achievements, the release of the world internet conference Blue Book, and the finals of the "Direct Access to Wuzhen" Global Internet Competition were also held.

(CCTV reporter Zhang Gang)

[Pacific Auto Evaluation Channel] Chuanqi GS3 (parameter picture) (inquiry base price | reference matching) is the sales responsibility of Guangzhou Automobile Chuanqi in the small SUV market segment. With its low entry threshold and dynamic fashion design, it quickly won the favor of a new generation of young people in 2017, and its market performance has been very good. In March of this year, Chuanqi GS3 also ushered in a new generation of models-Chuanqi GS3 Shadow Speed. As the third model of Chuanqi "Shadow" generation family, the new car has been improved in all aspects, such as internal and external values, intelligent configuration and power. What’s the actual performance? It is the focus of our next experience.

The car purchase policy is very friendly to young people.

Buy at a low threshold and sell cars at a high rate of preservation.

The new generation Chuanqi GS3· Shadow Speed has launched four models, with the selling price range of 858-111,800 yuan. In addition to the good price, GAC Chuanqi also brought more surprises at the launch conference of GS3· Shadow Speed. Just after the sale price of the new car was announced, before the cheers on the scene dissipated, the official announced the "triple gift" for the listing of the new car. Among them, the "financial gift" provided a financial scheme with zero down payment, and also provided flexible repayment services. Only 66 yuan was repaid in each of the first six issues, which greatly reduced the threshold for young people to buy a car and let the car land as soon as possible.

Guangzhou Automobile Chuanqi GS3· Shadow Speed Model Price (10,000 yuan) Jin Jin Edition 8.58 Jin Zhi Edition 9.58 Jin Zhi Edition 10.58R-STYLE Edition 11.18 Speed Enjoy Financial Gift: Flexible repayment, ultra-low monthly payment for 66 yuan (the first six issues); 0 yuan down payment, easy to get on the bus

Enjoy the gift of value preservation immediately: 20% discount for value preservation and redemption for up to 3 years.

Enjoy the traffic gift: free basic traffic for life and free entertainment traffic for 3 years (6G/ month).

However, what makes everyone at the scene can’t help cheering again is the "value-preserving ceremony", that is, car buyers can enjoy the value-preserving and redemption service of up to 3 years and 20% discount. That is to say, when everyone’s Chuanqi GS3· Shadow Speed expires for 3 years, if they want to buy other models of Guangzhou Automobile Chuanqi brand, the official will buy back everyone’s vehicles at the highest 80% preservation rate (according to the fare). The depreciation amount after 3 years can also be converted into a daily usage fee deduction.

This means that users can not only buy cars at a low threshold, but also sell cars at a high rate of preservation, thus eliminating consumers’ "residual anxiety" about new cars. This "buy-and-sell" shows a strong inclusiveness and the initial intention of Guangzhou Automobile Chuanqi, a national brand.

Of course, whether it’s a financial plan or a high rate of preservation, these are just one of the eye-catching factors. Ultimately, the core that can affect young people’s car purchase decisions depends on the product strength itself, so next we will conduct a detailed test experience on Chuanqi GS3· Shadow Speed.

Appearance: R-STYLE version is so cool!

The main consumers of small SUVs are young people, so Chuanqi GS3 Shadow Speed also focuses on the improvement of face value in this upgrade. At a glance, it can be seen that the appearance of Chuanqi GS3 Shadow Speed has changed dramatically compared with the previous generation. As the third model of Guangzhou Automobile Chuanqi’s "Shadow Corps", the new car naturally has a strong "Shadow" style, and it is effective in off the charts.

In terms of body appearance color, the new generation Chuanqi GS3· Shadow Speed has five colors, namely, Mohe Grey, Salt Lake Blue, Ivory White, Superstar Silver and Haoyue Grey, among which Mohe Grey and Salt Lake Blue are two new colors. Ink grey is made of high-grade aluminum powder to form a matte texture with a unique metallic and gritty feeling, while salt lake blue is equipped with a high fixation system to fully ensure the high saturation of car paint.

It is worth mentioning that the new generation Chuanqi GS3· Quick Shadow Factory also provided a 5000-piece optional package, which can be upgraded to 19-inch wheels, Michelin PS4 tires (with a single value of more than 1500 yuan) and track mode (including performance training) at a cost of 5000 yuan, which is still very worthwhile if it is considered in terms of performance orientation.

Interior: texture and sense of science and technology surpass the same level.

Compared with the previous generation, the interior of the new generation Chuanqi GS3· Fast Shadow has made a qualitative leap in texture and technological atmosphere. The specific elements include the design of 12.3-inch LCD dual screen, exquisite and compact ring-type electronic gear shifting mechanism, leather seat with star texture, 32-color adjustable ambient light system, air conditioning outlet similar to propeller nozzle … It is no exaggeration to say that it is difficult to find a second rival among the 80,000-class SUVs.

In addition, the brand-new Chuanqi GS3· Shadow Speed has a late-comer advantage in intelligence because it is a freshly baked product. Its intelligent cockpit system is equipped with an 8-core high-performance car, which can respond to intelligent voice interaction at high speed, and has rich online entertainment functions and convenience functions, which is ahead of most competing products of the same level at present.

Seat Comfort & Sitting Space

Comparison of body dimensions at the same level Chuanqi GS3· Shadow Speed changan CS35 PLUS Geely Binyue Length (mm)441043304380 Width (mm)185018251800 Height (mm)160016601609 wheelbase (mm)2650

The body size of the new Chuanqi GS3· Shadow Speed is 4410mm/4446mm (regular version /R-STYLE version) *1850mm*1600mm, and the wheelbase size is 2650mm, which is one of the best in its class. Therefore, a spacious rear row space is not a problem, and young users have children, even a second child, which is enough for daily use. In addition, its rear floor is flat, which makes the rear passengers have enough leg space, even if three normal adults sit in the back at the same time, they can still ensure that everyone can have a comfortable sitting position.

Chuanqi GS3· Movie Speed R-STYLE Edition Space Exhibition:

Dynamic driving experience: clear road feeling/flexible driving.

Remember when Shadow Leopard first appeared, that exciting power system? Yes, Chuanqi GS3· Shadow Speed is also equipped with the same model. This power system of Guangzhou Automobile Julang Power’s third-generation 1.5TGDI engine +7-speed wet dual-clutch gearbox has a maximum output of 130KW and a maximum torque of 270 N m. The official acceleration time of 100 kilometers is 7.5s(R-STYLE version), which is significantly improved compared with the old models.

Comparison of power and fuel consumption at the same level Chuanqi GS3· Shadow Speed changan CS35 PLUS Geely Binyue Engine1.5T1.4T1.5TMaximum power (kW)130118133Maximum torque (N·m)270260290Gearbox 7 wet double clutch 7 wet double clutch 7 wet double clutch 100 km acceleration time (s)7.5Unknown comprehensive fuel consumption of 7.6WLTC (L/100km)6.18Unknown 6.2

Comparing changan CS35 PLUS or Geely Binyue of the same level horizontally, it is easier to find that GS3· Shadow Speed is the car that can best provide the feeling of "small steel gun" at this price and level.

I have to say that when I first got started, I was deeply impressed by this Chuanqi GS3· movie speed. In addition to the appearance and interior in the sensory experience, it will not fall off the chain when it comes to dynamic driving. When you turn on the normal mode on the city road and lightly step on the accelerator pedal, the vehicle can give you very positive power feedback. Moreover, with the increase of gear, the gearbox shifts quickly, and you can’t feel the sense of frustration. The overall acceleration process has always been linear, which is the type that can be easily controlled.

Switch to SPORT+ mode. At this time, the throttle will basically be kept at 2200rpm, and the logic of gearbox upshift and downshift will be more anthropomorphic. With the richer exhaust sound, the sports taste will be very high in an instant. At this time, I have to sigh that Chuanqi GS3· Shadow Speed is probably the model that can provide the feeling of "small steel gun" at this price and level.

Of course, when you switch to sports mode and open the sports exhaust valve, and then step on the accelerator deeply to accelerate and overtake, the engine working sound from the engine compartment and the exhaust sound from the tail can greatly stimulate the driver to secrete more hormones, so that you have an impulse to stay excited and be ready for the battle at any time.

Performance test: excellent acceleration/braking performance

0-100km/h 100 km acceleration test: 7.63 seconds.

On the sunny day of the test, we adopted the ejection start mode, adjusted the driving mode to SPORT+ and turned off the body stability system. Due to the gearbox protection mechanism, the brake pedal was released when the speed was controlled in the range of 2000-2200rpm, and the accelerator pedal was fully pressed. At the beginning, the whole acceleration process was very smooth, and there was no tire slip, and the front of the car did not have an obvious upward posture. The whole acceleration process was completed in one go, and the final score of 7.63 seconds was basically consistent with the official propaganda, and it was also an excellent performance at this level.

100-0km/h braking distance: 34.72m.

It can be seen from the test chart that the braking force is linear during the whole braking process, and the G value has no obvious fluctuation. The powerful braking force gives the driver good confidence. The measured braking distance of 34.72 meters at 100-0km/h is enough to make Chuanqi GS3· Shadow Speed stand out in the same class.

Noise test

The test is divided into idle speed, 60km/h, 90km/h and 120km/h, and finally the noise inside the car is measured in the following table. Compared with competitors at the same level, this performance is slightly lower on the whole, and it can be clearly felt through the driving experience, especially when the noise is well controlled at high speed.

Chuanqi GS3· Shadow Speed Noise Test Speed Noise 0km/h (idle speed) 43.5db60km/h60.1db90km/h64.9db120km/h68.7db Note: Data source tabulation: Pacific Auto Network.

Fuel consumption test: the fuel consumption per 100 kilometers of comprehensive road conditions is 6.7 liters.

As we also mentioned above, the official comprehensive fuel consumption per 100 kilometers is only 6.18L, which is only 50 cents per kilometer. So what is the fuel economy of actually running on the road and passing on GS3·?

In terms of route, in order to simulate the most realistic daily car scene, we have planned the route combination of 50% urban low-speed sections, 30% urban trunk roads and 20% highway sections, which can basically simulate the morning and evening rush hours and smooth road sections. The measured distance is 100km, the air conditioner is adjusted to 24°C, the wind speed is 2 and the external circulation mode is started. The final average speed is about 27km/h, and the apparent average fuel consumption is 6.7L/100km, which is about 50 cents per kilometer, which is basically consistent with the official propaganda. This fuel cost is really very friendly to young people.

Full text summary

The brand-new Chuanqi GS3· Shadow Speed continues the price strategy of the previous generation models, and provides a variety of financial staging schemes and innovatively puts forward an ultra-high value-keeping scheme of "three-year 20% repurchase", which fully dispels the worries of young people from the aspects of entry threshold and late replacement initiative. This wave of operation is really worthy of praise for GAC Chuanqi.

Of course, after our test, the brand-new Chuanqi GS3· Shadow Speed has also done a good job of pleasing all aspects of young people’s needs in terms of product strength. First of all, the shape is completely in line with the aesthetic requirements of young people, and a more sporty R-STYLE version has been launched for some segmentation needs; Secondly, the interior focuses on simple style, and the dual-screen design can meet the current scientific and technological needs. The most important model has a large internal space and the size has an advantage in the same level SUV; Finally, its golden power combination has both acceleration performance and fuel economy, so that young people with a small budget can reach it, drive it smoothly, use it conveniently and save money … So what is there to struggle with? (Photo/Text/Photo: Pacific Auto Huang Zengjian)

For example, this car is often mentioned as a space problem. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front face style of Model 3 looks more atmospheric, and the grille uses a blackened shape, which makes people unforgettable. Headlights are very in line with consumers’ aesthetics and can win the love of young people. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4724MM*1848MM*1430MM, the car uses delicate lines, the car side gives people a very simple feeling, with large-size thick-walled tires, eye-catching shape. In the design of the rear end, the overall shape of the Model 3 rear end echoes the front end, and the taillights are very fashionable and generous, and the overall layout is impressive.

Sitting in the car, the interior adopts a sharp design, and the overall visual effect is very distinctive. The car’s three-spoke steering wheel is simple in shape, made of genuine leather, and has a good grip. Let’s take a look at the central control. The car is equipped with a stylish and generous touch-control LCD central control screen, which makes the interior style impressive and gives people a feeling full of avant-garde personality. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a stylish and generous dashboard, which looks very fashionable and dynamic. The car adopts leather-like seats, equipped with functions such as electric adjustment of auxiliary seat, electric adjustment of seat with memory, and seat proportion tilting, which makes the whole ride feel soft and comfortable.

Model 3 is equipped with a motor with a total power of 343KW and a total torque of 723N.m It has good acceleration, excellent cruising range and good power performance.

The performance of the Model 3 trunk space is relatively good, the opening size is in line with its positioning, and the family’s storage needs can be met. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

To sum up: this class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

　

People's governments of cities, counties and autonomous counties, and all units directly under the provincial capital:

According to the Central Committee of the Communist Party of China's Proposal on Formulating the Tenth Five-Year Plan for National Economic and Social Development and

Outline of the Tenth Five-Year Plan for National Economic and Social Development in Guangdong Province (Guangdong Government [2001] No.13)

Spirit, our province should speed up the pace of information industry development, vigorously develop the software industry, build a strong information province, and use information

Promote industrialization, realize the leap-forward development of social productive forces, and take the lead in basically realizing socialist modernization in the country

Change. To achieve this goal, a large number of information technology innovation talents are needed, and the training and preparation of talents should start from

Children should start with basic education. To this end, we must enhance our sense of urgency and responsibility.

Emancipate the mind, seize the opportunity, speed up the popularization of information technology and English education, further promote Putonghua, and work hard.

Build an innovative talent training system and train a large number of high-quality information professionals and workers for Guangdong Information

The accelerated development of technology industry provides strong talent support and technical support. The general policy is, overall planning,

Seeking truth from facts, guiding by classification and advancing by stages. During the Tenth Five-Year Plan period, education in our province should focus on cultivating innovative talents.

To achieve the "three three" goals in the department: First, master three basic skills, namely, information technology, English and general.

Words. The second is to meet the three basic requirements, that is, primary school graduates can basically surf the Internet and basically speak fluent English.

Call; High school graduates can basically use English for general daily conversation;Undergraduate graduates from key universities have basically reached

To CET-6. The third is to build three major information technology bases, namely, professional bases for key disciplines of information technology.

University software science and technology incubator base, university high-tech industrial base. Focusing on these goals, education in our province needs

Fully implement the eight action plans.

　　I. Action Plan for Popularizing Information Technology Education in Primary and Secondary Schools

　　Adhere to the principle of classified guidance and step-by-step promotion, and accelerate the implementation of educational informatization in combination with the adjustment of primary and secondary school layout.

Planning. In 2002, all high schools in the province (including complete middle schools) and primary and secondary schools above the town in the Pearl River Delta were all

The Ministry offers information technology courses; In 2004, all primary and secondary schools above the county level in the province offered information technology courses.

Construction of 300 information technology education demonstration schools; In 2005, information technology was basically offered in primary and secondary schools in the province.

Surgery course. At the same time, actively promote the construction of metropolitan area network and accelerate the implementation of the "school-to-school communication" project. Built with Guangdong special

Color of basic education teaching software and network teaching resource library, realize the modernization of network resource management.

　　Two, the construction of university information technology brand professional action plan

　　Colleges and universities should speed up the strategic adjustment of specialty and key discipline structure and strengthen the construction of information network. In 2002,

Colleges and universities in the province have basically established campus networks. According to the needs of industrial structure adjustment in our province, adjust and optimize the whole province.

The structure of 115 key disciplines in colleges and universities makes more than 30 key disciplines of information technology. Strengthen information technology

The integration and infiltration of technology, English and other professional courses, and the application of setting software for non-computer majors in science and technology colleges.

Courses to cultivate compound talents. Promote information technology distance education, and further promote information technology industry and students

The enrollment scale of biotechnology and other majors. Set up computer network and software science in Sun Yat-sen University and South China University of Technology

Institute, absorb experts from enterprises to participate in teaching and personnel training, and jointly create a famous brand of information technology. that

Other colleges and universities should speed up the construction of information technology specialty and train information technology talents in various forms and channels. Province will be practical.

Evaluation scheme of information technology famous brand specialty in colleges and universities. Starting from this year, the employment rate of college graduates will be announced to the public.

Degree, the formation of professional structure adjustment of the market mechanism.

　　III. Action Plan for Building Software Technology Incubation Park

　　Accelerate the construction of Guangdong University Science Park and Software Industrial Park, and integrate the national South China University of Technology and Sun Yat-sen University.

The construction of science and technology park has become the leader of information technology innovation in Guangdong, and Sun Yat-sen University, South China University of Technology, and

South University, South China Normal University, South China Agricultural University and Guangdong University of Technology have become information technology industry personnel.

A demonstration base for talent training and scientific research and development. Guangzhou, Shenzhen, Zhuhai and Dongguan speed up the construction of universities at home and abroad.

Relying on high-tech parks and software parks, Shantou University, Shenzhen University, Guangzhou University, Wuyi University and Buddha

Colleges and universities such as Mountain Institute of Science and Technology should establish software incubators in combination with local industrial departments. Accelerate the Pearl River Delta University

The planning and construction of the park, strengthen the macro-planning and management of the province, and strive for high-level universities at home and abroad to settle down, and

Actively introduce research centers of multinational corporations to accelerate the transformation of scientific and technological achievements in colleges and universities and the industrialization of high and new technologies.

　　IV. Action Plan for Training "Software Blue-collar" Talents

　　Vigorously develop vocational and technical education, build a talent training model focusing on information technology, and train a large number of people.

"Software blue-collar" talents meet the needs of Guangdong's information technology industry development. Adjust the existing vocational and technical colleges

Industry structure, the integration of secondary education resources, expand the scale of information technology and English, and guide vocational and technical colleges.

And strengthen information technology education and English teaching materials.

Curriculum construction. Introduce foreign advanced software curriculum design, original textbooks, teachers and teaching management mode, etc.

Cultivate software professionals according to the standards in line with the international market and promote the internationalization of Guangdong's software industry. To 20

In 2003, key secondary vocational schools at or above the provincial level, all higher vocational and technical colleges and adult colleges were basically

Establish a campus network. Construction of a number of information technology industry training centers, training centers and information technology enterprises joint training.

Cultivate and train practical talents in information technology.

　　V. Action Plan for Comprehensively Strengthening English Education

　　Accelerate the popularization of English education in primary schools. Strengthen the construction of English courses in primary and secondary schools, and make overall arrangements for all classes in primary and secondary schools.

English education, establishing an English education system in primary and secondary schools with Guangdong characteristics. Since 2001, the whole province and city

All the primary schools in the town offer English classes from the third grade, and in 2003, the third grade of rural primary schools in the whole province was basically offered.

English class. Conditional primary schools begin to carry out English interest education from grade one. All localities should speed up English teaching.

Equipped with. Every prefecture-level city should run a number of primary schools, junior high schools and ordinary high schools with English characteristics. In the whole province

200 demonstration schools for English education will be built. The establishment of basic education English level test system, reform

Reform the content and method of English examination and increase the weight of conversation. Schools with English characteristics gradually teach in English. tall

Secondary school graduates can basically make daily conversations in English. Implement the comprehensive evaluation system of English in undergraduate colleges and universities, and make English

Gradually determined as the second campus language of colleges and universities. Strengthen the construction of English language laboratory and gradually promote the original English version.

Teaching materials enter the classroom. More than 70% of undergraduate graduates from key universities and more than 50% of undergraduate graduates from other universities.

Students have reached CET-6. Undergraduate graduates majoring in information technology have basically reached CET-6 or above.

Give full play to the advantages of Guangdong University of Foreign Studies in cultivating English talents and the backbone role of English education, Sun Yat-sen University.

South China University of Technology offers specialized courses in English teaching.

　　VI. Action Plan for Social Public English Education

　　Establish a social public English training system, and the education department will cooperate with relevant departments to formulate various professional and technical personnel.

English proficiency test standards, preparation of training plans and teaching materials, and English education as a group of citizen quality education.

Into parts. All industries and departments are responsible for the organization of English training in their own industries and departments. The education department mainly

Undertake training and assessment business. Provincial TV stations broadcast English teaching channels, focusing on civil servants' English and business

English, service industry English and English teaching programs for teachers in primary and secondary schools. Incorporate English proficiency into job selection

Scope of talent conditions.

　　Seven, the comprehensive promotion of Putonghua Action Plan

　　Accelerate the pace of popularizing Putonghua in schools. Comprehensively carry out the Putonghua proficiency test. Perfect popularization

Call inspection and supervision mechanism to improve the weight of Putonghua in the evaluation system. Put the main force in promoting Putonghua.

Quantity in rural mountainous areas. By 2002, Putonghua in urban schools had become the campus language, and rural schools were basically.

Use Putonghua in teaching and group activities. By 2005, all primary school graduates in the province will basically

Can speak fluent Mandarin. Teachers' Putonghua level has reached the standard set by the State Language Committee. Push in all walks of life

Carry out the Putonghua level test system. The window industry should take Putonghua level as one of the employment conditions for employees.

Party and government departments at all levels are required to speak Mandarin in their daily work.

　　VIII. Action Plan for Training Teachers Adapting to the Information Society

　　Reconstruct the normal education system and accelerate the training of primary and secondary school teachers from the old three levels (secondary normal school, junior college and undergraduate course)

The new three-level (junior college, undergraduate and graduate) transformation; Adjust the curriculum structure of normal education, improve information technology and

Proportion of English courses; Increase the scale of teacher training for information technology and English majors; Improve all levels and types of

Training system of information technology and English for vocational teachers. Give full play to the role of modern information technology and apply distance education.

Education, online education and other forms to establish a teacher training network to improve the overall level of teachers. Continue to introduce information vigorously.

Technical and English teachers, in 2003, more than 70% middle school teachers and more than 50% primary schools in the province.

Teachers can use modern information technology to teach. More than 50% of middle school teachers and more than 20% of primary schools.

Teachers can have basic English conversation and reading. Strengthen the construction of teachers for information technology and English majors in colleges and universities.

Increase the introduction and exchange of information technology senior talents. By 2003, college teachers in the whole province can use modern technology.

Information technology for teaching; English of teachers under 40 years old in colleges and universities has basically reached CET-6 or above, and it has been accelerated.

The pace of English teaching for some majors.

In order to ensure the smooth implementation of the eight action plans, the following supporting measures should be taken: 

First, strengthen leadership and make good plans. The Provincial Department of Education established a leader in popularizing information technology education and English education.

Group. Colleges and universities, cities and counties should combine the formulation and implementation of the tenth five-year plan for education,Adjust and speed up information

The planning and implementation of technical education and English education, and strengthen the supervision and inspection of the implementation of the action plan.

The second is to raise funds through multiple channels. The province will study and formulate a fund-raising office for accelerating education informatization in poverty-stricken areas.

Law, cities and counties should make appropriate arrangements according to the local financial situation, combined with layout adjustment and weak school transformation.

Information technology education and English education funds. Encourage provincial administrative institutions and developed areas to update the old electricity.

Brain and voice equipment support poverty-stricken areas free of charge, and advocate the construction of computer classrooms and voice classrooms in adjacent or similar schools.

Make full use of educational resources. At the same time, we should cooperate with enterprises to raise funds for educational informatization through multiple channels.

Third, intensify the reform of information technology and English curriculum, and establish a curriculum system with Guangdong characteristics. construct

The curriculum system connecting information technology and English teaching content in universities, primary and secondary schools with Guangdong characteristics, which is in line with international standards, and

Evaluation index, strengthen the construction of teaching materials. Establish information technology education and English education, teaching and research system, improve teaching

Education quality and teaching level.

The fourth is to reform the scientific research system and increase the scientific and technological innovation in colleges and universities. Taking the reform of scientific research system in colleges and universities as a breakthrough,

Comprehensively promote Industry-University-Research cooperation. Vigorously support colleges and universities by means of loan discount, project support and capital investment.

The development of scientific and technological enterprises. Reform the evaluation system of scientific and technological achievements, the economic benefits and market competitiveness of scientific and technological achievements

Force, should be used as an important basis for scientific and technical personnel to promote their professional titles, increase their salaries and participate in awards.Strengthen intellectual property rights

And support the transformation of information technology achievements. Establish an incentive mechanism for cultivating graduate students' innovative ability.

　　

　　

people's government of guangdong province

, September 25th, 2001

Based on the reverie of space, it is one of the "lessons" for fashion designers to introduce space elements into design. During AW21 Shanghai Fashion Week, both SHUSHU/TONG and Rico Lee brands explained the space inspiration in their own ways.　

SHUSHU/TONG: Shuttle from 1960s to the future

In the autumn/winter series of 2021, SHUSHU/TONG takes us back to the 1960s, and the Space Age style belonging to that era has injected a steady stream of futuristic impact into this series. Then it shuttled from the 1960s to the Ford era in 632, like the superposition of dreams, shuttling to the past, and then going to the future, staged an interweaving of fantasy and reality, leaving a reflection and reflection on the present society, and at the same time launched a daydream about the future world.

Wave point elements, mesh structure, futuristic prints, sequins, reflective materials, waterproof raincoat fabrics and neat tailoring all create a series of clothing that combines Space Age futuristic and retro trends. At the same time, the decoration in the details also makes people notice the subtle changes of SHUSHU/TONG. In the past, the soft and round lines were handled neatly. Accessories continue to cooperate with YVMIN, and the bow element of the classic logo has also been decorated with a little sharpness, bringing out the scientific and technological meaning of indifference and alienation.　

There are many ways to use the wave point elements in this series, such as forming concave wave points on fur by pressing, or creating three-dimensional wave points by hand sewing. The series of color swatches also span a wide range, from the cold black-gray-blue series to light yellow, light pink, orange and bright yellow. Designers combine the sense of girlhood with the sense of ultra-avant-garde future, break away from the traditional framework and form an innovative and harmonious whole.

It is worth mentioning that the prints in this season’s clothing are presented by the brand in cooperation with the artist Shuhua Xiong. Shuhua Xiong (Shuhua) is a spray gun artist living in new york. He is good at using airbrush’s brushstrokes to convey feelings and records, and the pictures always capture the flashes of emotions. She thinks airbrush is a tool with both firmness and softness, which can be abstract or figurative, sharp or blunt. Shuhua believes that painting, music and all art forms are a form of self-expression and an individual’s desire to link with the world. Shuhua’s creation also injects surreal interest into the seemingly simple geometric elements in this series.　　

Rico Lee: Interpreting Romantic Space with 3M Technology　

RICO LEE’s clothing this season consists of three collections. The inspiration from the earth series comes from the traces of years in nature, and its durability and natural texture become the main characteristics of this series. Wool, cotton feeling and washed wrinkles give traditional functions a historical and heavy texture. Full Metal Jacket, emphasizing silhouette and low-key, presents science and technology in a delicate way through fine texture and metallic feeling. Space Opera, in cooperation with the official of "Aerospace Science and Technology Innovation", interprets "Space" as romantic and fashionable with treated transparent fabrics.　

In this show with the theme of "evolution", the sense of science and technology of 3M Blessing attracted particular attention. According to reports, the predecessor of 3M new Sherry gas condensate thermal insulation material is aerogel, which originated from aerospace technology. Because of its ultra-light and ultra-heat insulation characteristics, it is the core material for making spacesuits and is known as solidified air. However, its fragile characteristics and high cost limit its application in civil textiles. 3M applied its advanced materials, combined with precision coating and high-strength bonding technology, and developed 3M new Sherry gas condensation thermal insulation material, which realized the combination of high thermal insulation, high air permeability and comfort. Aerogels, which originated from aerospace technology, were applied to the field of functional textiles by combining the new Shirley nonwoven technology. Compared with traditional materials, its warm-weight efficiency is improved several times, which means that lighter materials can be used to bring higher warm-keeping effect.　　

Another star product that attracts people’s attention on the show floor is the recycled material of 3M Sun Sherry, which is a technological velvet made of recycled plastic bottles. It can also maintain excellent thermal insulation performance in the cold environment and is more durable than traditional materials. Compared with most materials, it is thinner and lighter, and it is still fluffy and warm in humid environment.　

Brand designer Li Weigang said that brands need to provide consumers with services and products with multiple values. Including emotional recognition, aesthetic recognition and the consistency of values. Practicality also runs through all these elements. This season’s RICO LEE series has brought two heavyweight cross-borders. The first one is with the global technology company 3M, which interprets the romantic feeling of space with the trend of 3M new Sherry’s warm-keeping technology. Another heavyweight crossover: RICO LEE x Fashion Aerospace. As a key enterprise in the domestic aerospace field, Aerospace Science and Technology Innovation actively promotes the integration of aerospace and fashion. Tell the space story and spread the space culture with clothing as the carrier, so that everyone can wear space symbols and become a walking "space saluter".