Author/Guo Jian

For 13 consecutive days, the box office has exceeded 100 million!

On February 21st, the Spring Festival box office counterattacked, and on February 23rd, it surpassed Avengers 4 to become the 4th in the total box office list of Chinese movies. The road of Hi, Mom’s daily box office breaking through 100 million continues.

With a high reputation, this Jia Ling director’s first film, with a beautiful posture, completed the counterattack in the Spring Festival file, which is a well-deserved dark horse this year.

From Operation Red Sea in 2018 to The Wandering Earth in 2019, and then to Hi, Mom this year (hereinafter referred to as "Li Huanying"), there have been examples of arranging films against the trend by word of mouth for several consecutive years, and finally catching up with the box office.

In this "special Spring Festival" this year, under the influence of epidemic situation, the adjustment of attendance rate, the increase of movie prices all over the country, and the record-breaking pre-sale of 900 million yuan in Detective Chinatown 3 have created many uncertainties. "Li Huanying" completed its comeback through word of mouth, which shows that word of mouth has become a strong guarantee for the box office of the film in the big period.

In the previous interview, some film marketing practitioners clearly expressed the concept of "Weibo is a word of mouth" to Xiaoyu. Weibo’s important role in online word-of-mouth marketing of films is irreplaceable. "If you hit the user in the hot search, you can counterattack."

Especially this year, Weibo officials have further increased the flow support and activity operation for the contents of Spring Festival files. In this natural public domain discussion pool and the birthplace of hot spots, the pre-screening creative New Year greetings can detonate fans, call for refusing to steal photos, and also trigger discussions. After the release, the process of many film critics and creators arguing with each other has provided a fertile ground for the film to create word-of-mouth marketing.

So how many steps does it take for filmmakers to do word-of-mouth marketing in Weibo?

Before screening: bury hot spots, attract attention, tailor-made fermentation scheme to ensure pre-sale

"Life and death will be decided on the first day", which was expressed by many people in the industry when talking to film marketing practitioners in small entertainment. Even in a big schedule like the Spring Festival, it can increase the word-of-mouth fermentation time and box office fermentation space of high-quality films to a certain extent, and provide more opportunities for high-word-of-mouth films. The work before screening is still very important.

"The most important thing in the Spring Festival is the user’s attention grabbing. Even films that are confident in their own reputation need to ensure the basic disk of the first two days, so that users can have memory points and discussion points, in order to provide a breakthrough for subsequent fermentation. Otherwise, if it is not dominant in the early stage, it will be easily influenced by other word-of-mouth films and greatly reduce its ceiling. "

Therefore, in order to ensure the sound volume on the first day of release and "ignite the lead" for the subsequent rise or counterattack, the film either needs to promote the pre-sale of the film as much as possible before the screening by means of marketing, or do a good job of word-of-mouth fermentation by means of large-scale screening, and put the word-of-mouth marketing link first.

In previous years, many high-quality films adopted the latter model, such as The Wandering Earth and Ne Zha in 2019, which all completed the first wave of word-of-mouth communication with the help of pre-screening. Due to the epidemic situation this Spring Festival, except for New Gods: Nezha Reborn, which started a small-scale screening, the other films did not take this action, but focused on how to attract pre-sales with the help of star effect and the theme concept of film packaging with content materials.

On the opening day of the pre-sale on January 29th, the activity of "Weibo invites you to see a movie" launched by Weibo also "blew the east wind" for the filmmakers, which directly boosted the volume of the pre-sale of movies. Then, from February 1st to 6th, a single-film special was launched, which combined the main creative voice+welfare release+material dissemination gameplay, and it was precisely on the star effect and the concept of movies that the article was fully written.

Weibo’s powerful star resources and open square attributes have become the key points that must be grasped in the pre-screening marketing stage. Detective chinatown and Hello Li Huanying made full use of the soil in Weibo, combined with their own characteristics to build momentum and embed topics, and became the top two pre-sales of Spring Festival stalls, forming a solid first echelon.

We can find that the emphasis of "Tang Tan" before screening is feelings+family fun, and that of "Li Huanying" before screening is more focused on emotion+comedy.

As the previous work has laid a strong IP foundation, Detective Chinatown 3 has made great strides in public awareness, and the focus before screening is on awakening the memory of netizens. Weibo Film launched the # Tang Exploration Scene Imitation # Competition, and jointly created Haoran Liu and Wang Baoqiang to lead the release of customized mixed-cut videos of Tang Exploration Universe.

These marketing tactics have a clear purpose, and ordinary users have a high degree of participation, and the ugc content that imitates the roles of Sinuo and Song Yi in the previous works also connects users’ memories of exploring the universe in Tang Dynasty, further triggering netizens’ speculation about the suspense direction. The pre-sale of "Tang Detective 3" was far ahead, breaking through 100 million on the first day, and finally breaking through 900 million, achieving a record-breaking result.

At the other end, Hi, Mom starred in the star+mode in Weibo, and Jia Ling’s circle of friends went out to promote it. Jia Ling and Shen Teng, the national partners in comedy, cooperated on the big screen for the first time, which attracted the audience and was also the marketing focus in the pre-screening stage. Based on Weibo’s film operation ability, its side derivative materials have been searched for more than ten times, among which Jia Ling and Shen Teng are the laughingstock, which strengthens netizens’ understanding of the strong comedy positioning of the film.

In addition, in the pre-screening stage, "Li Huanying" completed a large number of emotional topics embedded in the Weibo. Weibo’s films, with material communication, planned and initiated topic activities such as # I and my mother’s best friend photos # and # If I talk to my mother when I was young #, which have a strong connection with the film content, emphasized the emotional emphasis of the film on family, especially maternal love, and strongly combined the film image with the daily concept of "mother". Hi, Mom’s pre-sales reached 170 million, ranking second.

In addition to these two films, the rest of the Spring Festival films also have a clear pre-screening emphasis. Taking A Writer’s Odyssey as an example, the pre-screening emphasis is to strengthen the concept of "visual effect" of the film through the rhythmic release of materials, thus completing the targeting and coverage of the audience.

On the whole, word-of-mouth marketing on the front line should focus on two directions in combination with the characteristics of Weibo’s stars and the public domain: to make clear the main characteristics of the film by brushing the face with star materials and seize the attention of users; Through topic activities, we can promote the masses to increase their interest in watching and trigger deeper content expression.

In the early stage of release: build a reputation, make a topic, and create a directional hot blasting film.

Under normal circumstances, with the release of the film, you can get more intuitive word-of-mouth feedback in the first two days. In the Spring Festival file, this process will be further compressed, and in the first day, word-of-mouth discussions about the film will be overwhelming.

This is the most important opportunity for films with word-of-mouth advantages. It is necessary to achieve "comprehensive fermentation" online with the help of the discussion and topic assistance of the people who have watched the movie, that is, to achieve word-of-mouth fission communication first, then achieve the topic detonation effect, and finally help the film counterattack.

At this stage, it is necessary to make good use of Weibo’s social media platform effect and tap strong content points; Then, with the help of its hot search influence, it will achieve the spread of breaking the circle; Finally, through its mature vertical ecology, the detonation and transformation of each circle are achieved.

Looking back at the dark horse Hi, Mom in this year’s Spring Festival, it was with the help of the initial stage of the release that the word-of-mouth fermentation was completed. Through the centralized word-of-mouth diffusion and one-stop communication in Weibo on the second and third days of the New Year’s Day, the film arrangement rose all the way, and the box office counterattack was completed in the fourth day, and the film arrangement counterattack was reached in the fifth day.

According to the statistics of Entertainment, Li Huanying’s hot search in Weibo was 4 times, 12 times and 11 times respectively on the first day, the second day and the third day of New Year’s Eve, and all the hot search topics reached the first place within three days, and continued to be on the list for a long time, and there was a significant concentrated outbreak in the last two days. Accompanied by this, the arrangement of Li Huanying rose from 20.6% in Grade Two to 26.5% in Grade Three, and even to 35% in Grade Four.

Taking stock of the types of these hot topics, Weibo basically digs them in three aspects: the creative direction, the plot direction and the emotional direction.

It is the best topic rule under the attention economy to create content and focus on stars. Li Huanying, on the other hand, shows a clear understanding of content and changes in stage play.

Unlike "Jia Ling and Shen Teng", the topic of this stage shifted to "Jia Ling and Zhang Xiaofei", and many stars such as # Zhang Xiaofei Acting #, # Jia Ling Zhang Xiaofei’s Immortal Friendship # and # Zhang Xiaofei’s My Treasure # were obviously more in line with the content of the film, which helped the audience who watched the film to participate in more content-oriented discussions.

Plot-to-topic was born, and hot searches for plots such as # Mom used to know everything #, # Hello Li Huanying Details # and # Li Huanying bought a convertible for her mother at the end further stimulated the audience to dig up the details of the film and express their emotions, which gave birth to the emergence of subsequent emotions to the topic.

# See Hello, Sequel of Li Huanying #, # See Hello, Li Huanying, Don’t wear eye makeup #, # See Li Huanying crying his mask wet # and other movie-watching feeling topics further amplify the touching nature of the film, and directly ignite the curiosity of those who didn’t watch the movie: What kind of movie is so crying? Why can comedy movies be so touching?

With the help of Weibo’s hot search, users’ cognition of "Li Huanying" changed from comedy movies and jokes before screening to moving movies and crying after screening, which virtually completed a deeper hit on users. This cognitive change is natural and stable, and it also keeps the word-of-mouth fermentation of the film heating up.

At the same time, Li Huanying, with the help of a series of operation activities initiated by Weibo after its release, has promoted the expansion of the audience. # How long has it been since you hugged your mother # and other topic activities have further strengthened the connection between the film and the real mother, and the launch of the # Parents Dressing Contest # activity has amplified the elements of the film in the 1980s. All this virtually conveys the concept of "taking parents into the cinema to watch Li Huanying together" to users, and promotes the continuous extension of the audience of the film.

Observing The Crowd in the third echelon in the pre-sale stage, with the help of word-of-mouth marketing in Weibo at the early stage of release, the situation that the film was squeezed was effectively improved. On the third day of New Year’s Eve, with the further fermentation of its word of mouth, the film director Rao Xiaozhi made a sound in Weibo. Subsequently, # Crowded Director made a sound for arranging films # and ranked ninth in hot search, which enhanced the topic attention of this film. Then # Crowded Word of Mouth # boarded hot search, which made its film arrangement and box office rise in the second half of the schedule.

In addition, the film can further expand the audience with the help of Weibo’s mature vertical segmentation system, and become a design aesthetics blogger.

@ Cold Dog makes A Writer’s Odyssey’s creative model, and @ Big Sheep BOBO’s cartoon portrait of "Li Huanying" becomes popular, so users in this field can learn about the film information in their own fields of concern.

Through the case of Spring Festival movies, it can be found that the first release of the film is the most critical period for word-of-mouth marketing. With the detailed content discussion and the release of word-of-mouth topics, two things need to be done in Weibo at this stage: First, with the help of the platform’s one-stop topic fermentation ability, accurately penetrate the user base; The second is to expand the film coverage group with the help of Weibo’s operation activities and vertical subdivision ecology.

In the later stage of release: it is the key to create the atmosphere, protect the long tail and continue the ip value.

After the topic was embedded before the screening, the topic exploded in the early stage of the screening, and the focus of the later stage of the screening was to maintain the heat. After all, the long tail effect also has a great influence on the box office.

At this stage, the focus is on creating an atmosphere for the whole people to watch movies, making word-of-mouth films a social pass, and attracting people who have not watched movies to enter the cinema for the purpose of "participating in social discussions".

At this time, what needs to be grasped online is Weibo’s strong social effect. Through activities to create hot spots, social topic derivation and other programs, word-of-mouth films are well preserved in terms of national degree and topic degree.

On February 11th, Weibo officially launched the Spring Festival film criticism contest for the whole station and the commentary contest for film bloggers, which is an opportunity for the majority of filmmakers to harvest the "long tail effect", which can realize the word-of-mouth fermentation of movies and generate more hot spots after the film is released. Among the star film critics invited by Weibo, Yi Nengjing supported his sister group Wan Qian’s "Crowd" with film reviews, which helped the film to make a turnaround in film arrangement and word of mouth.

Taking Hi, Mom as an example, following the participation of creative artists in topics and activities, a large number of non-creative stars joined the movie-watching army. Viya sent a long review of Li Huanying, and asked # Viya to send a long article about Li Huanying # to reach the top of the hot search, which won 730 million readings. Huang Xiaoming made a film review to take photos of his mother, and Bai Jingting made a clever reply to netizens’ comments … The emotional expression of tap water in these circles has been on the hot search in Weibo many times, which further triggered the upsurge of the whole people’s participation in watching.

Weibo is also inviting more creative people to create new social discussion points. On the eighth day of the Lunar New Year, Sina Entertainment invited Jia Ling and Zhang Xiaofei to start a live online broadcast. The total viewing volume of this live broadcast exceeded 10 million, and the total interaction volume exceeded 1.8 million, which gave birth to a large number of new topics. During the activity, the discussion volume reached 300,000+,and the hot search was on the list for more than 7 times. Zhang Xiaofei’s interesting response to a large number of netizens’ "I can’t afford it" even soared to the top of the hot search.

At the same time, with the rising of the box office of Li Huanying in the later period, Jia Ling became the first female directors to enter the top ten of the box office list, and new topics such as the debut movie "Big Bang" enabled Li Huanying to maintain diversified social discussions, which helped the film achieve the high-quality long tail effect of box office breaking 100 million for 13 consecutive days.

Weibo’s strategy for IP films is different from that of Li Huanying. In the later stage of release, he further strengthened the concept of IP universe and paid more attention to attracting the audience to pay attention to the subsequent development and serialization of the films.

Taking Detective Chinatown 3 as an example, the later operation activities focused on extending the influence of "Tang Detective IP", fully combining the types of suspense crimes in the film, the details in the film and the eggs at the end, which triggered a series of discussions such as the audience’s routine analysis of the role, the analysis of the world view of the film, and the subsequent plot prediction.

Through the participation of the main creator and the discussion of the film critics, topics such as # What is Qin Feng’s father’s identity #, # Is Sinuo Q#, # Tang Tan 3 Reasoning Line #, # Tang Tan 4 London #, # Haoran Liu Q in my hand # have been listed on the hot search. Such a strong sense of "to be continued" not only makes the exploration of the universe by Tang Dynasty more concrete and stereoscopic in Weibo, but also arouses the audience’s expectation for the follow-up content, and also leads to the discussion of film serialization and industrialization, which is of far-reaching value to the industry.

It can be seen that the key to the film’s later release is to constantly explore new topics to ensure the long tail effect. Weibo, a strong social platform, should be used to create a sense of social currency for films, and at the same time help the diversified development of the IP film universe, and create an atmosphere for discussion among the whole people. In suspense, it is necessary to do enough guidance.

On the whole, if a film wants to do a good job of word-of-mouth marketing online, it needs to make use of Weibo’s key words of publicity, media and sociality, and combine its own characteristics to ferment the topic at all stages. As long as we can grasp the characteristics of the film that most impress the audience and enlarge it in different links, high-quality films can shine.

China Economic Weekly reporter Shi Qingchuan Zhang Yuxuan

With the announcement of the survey results, the "Red Code Incident" of Henan Health Code has come to an end temporarily, but the warning and reflection brought by this incident will have a far-reaching impact.

Back to the beginning and end of the incident: Recently, after several depositors from rural banks who entered Henan from outside the province arrived in Zhengzhou, Henan’s health code changed from green to red, and they could not participate in social activities normally. It is reported that due to the "difficulty in withdrawing money" in several local village banks earlier, the purpose of these depositors’ trip is to communicate withdrawal matters. In addition to the rights-defending depositors who arrived in Zhengzhou from outside the province, some depositors who did not go to Zhengzhou also experienced the situation that Henan health code was inexplicably "red".

The issue that rights-defending depositors have been given a red code has not subsided, and there have been cases where local rights-defending owners of uncompleted residential flats have been given a red code. Many rights owners reported to the reporter of China Economic Weekly that they had encountered the same situation of "red code blocking the road" as rights depositors.

Many days after the "Red Code" incident of Henan Health Code was fermented, local authorities successively investigated the matter. On June 17th, Zhengzhou Municipal Commission for Discipline Inspection "Qingfeng Zhengzhou" WeChat WeChat official account released a message saying that the supervision committee of Zhengzhou Municipal Commission for Discipline Inspection initiated the investigation and accountability procedure in view of the problem that some rural bank depositors’ health codes were given red codes recently.

On June 18th, police in Xuchang City, Henan Province informed that Henan New Fortune Group Investment Holding Co., Ltd., which was involved in the current "Code Red" incident, had been put on file for investigation in April this year, and preliminary investigation progress has been made.

On June 22nd, the Zhengzhou Municipal Commission for Discipline Inspection released the investigation report again, and announced the investigation results of the "Red Code Incident". Many responsible persons, including Feng Xianbin, executive deputy secretary of the Political and Legal Committee of Zhengzhou Municipal Committee, and Zhang Linlin, secretary of the Communist Youth League Committee, were dismissed, warned and recorded.

After depositors, rights owners were given a red code. Respondents | Photo courtesy

Community:

Departments with greater authority are not allowed to turn green.

Ms. Wu told the reporter of China Economic Weekly that her Yukang code turned red inexplicably, and then turned green inexplicably, and she had no idea what was going on. Ms. Wu believes that her Yukang code may turn red because of a rights protection in April this year.

According to Ms. Wu, there are still many people around her who have become red inexplicably, and what they have in common with the depositors of the above-mentioned rural banks is that they have all gone to the Henan Banking Insurance Regulatory Bureau to defend their rights.

Ms. Wu bought the house of Sunac Zhongyuan Daguan Phase II, but the building has been shut down since October last year, and the whole building shows no signs of resuming work so far. Therefore, Ms. Wu, together with other owners, put forward a request for returning to work to the petition department. Because she suspected that the supervision funds of the property might be illegally transferred, Ms. Wu and other owners went to the Henan Banking Insurance Regulatory Bureau to make a complaint.

Ms. Wu believes that it was this complaint that made her Yukang code "red" on June 12, which restricted her freedom of travel. The red Yukang code showed that the reason for its redness was "returning from abroad". Ms. Wu said that she has never been out of Henan Province during this time, and it is even more impossible to leave the country.

The same thing happened to Qin Hong, who was a colleague when Ms. Wu complained, and her Yu Kang code turned red on June 12th. Qin Hong’s family not only has a seriously ill old man who is about to undergo surgery, but also has a student who needs to take an important exam. The red Yukang code has undoubtedly caused a lot of trouble to this family. Qin Hong can’t send the elderly at home to the hospital for medical treatment, nor can he send his children to take the exam.

During this process, the local epidemic prevention and control department did not contact Qin Hong. She repeatedly called 12320 to try to find out what was going on. After many contacts, Qin Hong finally conducted two nucleic acid tests according to the requirements of the community, and signed a "guarantee" as required before transcoding.

Qin Hong told the reporter of China Economic Weekly that in this "guarantee", the signer should guarantee that he did not deposit money in the village bank and that he would not petition online or offline. Subsequently, the community staff uploaded the nucleic acid results and "guarantee" in their system, and her Yukang code was successfully restored to green.

But Qin Hong’s green code turned red again an hour later. After seeing the Yukang code turn red again, she came to the community to try to explain the situation. But this time, the reply given by the community staff made her unable to understand: "The community told me that it is estimated that the department with greater authority will not allow us to change the green code for the time being, and they dare not operate in this case."

Shanshan, who is also the owner of Sunac Zhongyuan Grand View, also suffered from the reddening of Yukang code. She also found another strange thing: "This red code may be changed according to the household registration book. Our family accounts are all together. After I turned red, all three of our families became red codes. But there is an owner whose household registration is independent. After he turns red, the family he lives with is still green. " This situation has also been confirmed by Ms. Wu, who said that her family members in the same household registration book have also become red codes.

When Shanshan applied for transcoding, it was also "strange". She tried to apply for transcoding on her mobile phone, but the mobile phone showed that she didn’t need to apply for transcoding. Later, she came to the community to apply for transcoding, and the community staff also told her that the system showed that it was a green code and could not apply for transcoding.

Left: Some owners of red code can’t apply for transcoding by themselves. Right: The big data travel card of owners of red code and the results of nucleic acid test show normal respondents | Photo courtesy

Space-time intersection of rights protection between owners of uncompleted residential flats and depositors of rural banks

The red code immediately caused an uproar among the owners. Some owners posted relevant information to social media platforms, but they were warned by a staff member who claimed to be Sunac. The chat record that the owner showed to the reporter showed that the "staff member" said that the owner of the red code was a depositor of a village bank, and his Yukang code turned red has nothing to do with other things, so he was advised to be rational and delete relevant information in time.

However, Ms. Wu, Qin Hong and Shanshan all denied this statement: they have never handled the savings business in the relevant village banks, and they have never had business contacts. They have to talk about the contact with village banks. They only visited the Henan Banking Insurance Regulatory Bureau in April when defending their rights, and this time happened to meet the depositors of village banks. The reporter immediately contacted the Henan Banking Insurance Regulatory Bureau through public channels, but the department did not answer the phone.

This kind of situation is also not a case. Shanshan told the reporter of China Economic Weekly that she had met other real estate activists during the process of complaining to the banking insurance supervision department. An owner of the Kangqiao Jiuxi Garden project also showed his record that Yukang code turned red.

The owner of the Kangqiao Jiuxiyuan project said that on June 8, he and other owners went to the relevant banks and government departments to reflect the project funding problems, during which personal information such as name, contact information and ID card were registered.

Hu Qi, the owner of the Grand View of the Central Plains, also told the reporter of China Economic Weekly that in his circle of friends, three other owners of the famous Cuiyuan also appeared the situation that Yukang code turned red due to complaints.

So far, according to the reporter of China Economic Weekly, at least eight owners have been given a red code for defending the rights of uncompleted residential flats.

It is worth noting that with the concern that depositors were given red codes, these rights owners turned red codes into green codes on the afternoon of June 14.

Qin Hong and Shanshan said that because their lives were greatly affected, they were very anxious at that time. They had a nucleic acid test and reported to the community. After two days of red code, they saw that Yukang code returned to normal at around 1 pm on the 14th.

Ms. Wu, on the other hand, said that since no department had contacted her for isolation, she had been in her home isolation state and did not do anything, but on the afternoon of the 14th, her Yukang code automatically returned to normal.

At present, although the Yukang codes of these owners have returned to normal, the fact that Yukang codes have turned red has left a shadow in their hearts. Although Hu Qi’s Yukang code has not become red, he said that he was a little scared when he remembered it, and he didn’t know who else he could turn to for help when the building he bought stopped working.

How should the personnel entering Henan assign codes?

"Entering Henan means giving yellow code", which is the local health code management regulation for foreigners entering and returning to Henan since March this year. The Henan Provincial Health and Health Commission once issued a propaganda message saying, "Be careful when traveling in an epidemic situation ‘ Line ’ — — When you land, you will be given a yellow code. "

According to the report of Henan Daily in March this year, the Office of Epidemic Prevention and Control Headquarters in COVID-19, Henan Province issued a notice, requesting that from March 22nd, health management measures such as assigning yellow codes to health codes in Henan Province, twice-daily nucleic acid testing and so on should be adopted for those who have returned to Henan from outside the province. Follow the principle of "provincial coding, territorial control and convenient decoding".

However, this batch of defenders who entered Henan was "given a red code when they landed". The management policies of red code and yellow code are very different, and the coding rules of red code are also different from those of yellow code.

According to the document "Henan Province Health Code Coding Rules (Second Edition)", the coding rules of red code are related to confirmed cases, asymptomatic infected persons, close contacts and sub-close contacts, overseas visitors to Henan, residents in high-risk areas, time and space companions, etc.

In addition, according to the definition description of the red-code personnel in the information of Henan Provincial People’s Government Network, the red-code personnel also include suspected cases, people who have lived in medium-and high-risk areas in China in the past 14 days, and other high-risk personnel who need emergency tracking and isolation management during the emergency response to the epidemic.

However, in this incident of being given a red code, it is obviously not in compliance with the above provisions to give a red code to the parties who have entered Henan at home and abroad. These people who are given the red code are not only difficult to enter Henan through conventional channels, but even if they are given the red code when they land in Henan, according to the relevant regulations, these people are faced with a situation where they are unable to move and need to be isolated for medical observation.

Who gave the red code?

Staff: The large-scale red code assignment should be operated by the superior epidemic prevention and control command department.

According to public data, the health code of Henan Province is guided by the provincial administrative examination and approval and government information administration (formerly Henan Big Data Administration, hereinafter referred to as the Information Administration).

According to the staff of the bureau, the Information Management Bureau is only a technical support unit for health codes, and business-level issues such as the coding and transcoding of health codes do not belong to the functional scope of the bureau.

For these people who were given the red code, the staff member said: "If Zhengzhou pushes data, it should be pushed from Zhengzhou Epidemic Prevention and Control Headquarters. If these data meet the red code trigger conditions in the system, they will automatically turn into red codes, and the Information Administration will not intervene manually."

The reporter has repeatedly contacted the relevant departments of local epidemic prevention and control. According to an epidemic prevention and control staff in shangjie district, Zhengzhou City, the epidemic prevention and control command department does have the authority to assign codes manually, but such large-scale red codes should be operated by the provincial or municipal epidemic prevention and control command department.

The staff member said that the manual coding is based on the flow information of the personnel and the contact with the confirmed cases, and the number is small; Batch coding is generally automatically generated by the system, "after all, the amount of data is huge, which is not handled by human kinetic energy." There is a precedent before the situation that foreigners are given a red code before they arrive in Henan. The system judges that people have arrived in Henan, so they are given a red code. There may be such a mechanism in the system.

On June 22nd, the Zhengzhou Municipal Commission for Discipline Inspection issued a circular through the WeChat WeChat official account certified by "Qingfeng Zhengzhou", which put an end to this series of speculations.

According to the notification information, after the investigation of the "Red Code Incident", Feng Xianbin, executive deputy secretary of the Political and Legal Committee of Zhengzhou Municipal Committee, director of the social control and guidance department of the COVID-19 epidemic prevention and control headquarters, secretary of the Communist Youth League Committee and deputy director of the social control and guidance department of the COVID-19 epidemic prevention and control headquarters, Zhang Linlin decided to come to Zheng Fuhong for depositors of some village banks without authorization, and arranged for Zhao Yong, director of the stability and guidance department of the Political and Legal Committee of Zhengzhou Municipal Committee, member of the Municipal Big Data Bureau, leader of the health code management group of the social control and guidance department of the municipal epidemic prevention and control headquarters, and deputy general manager

Health code is abused.

Does it constitute a crime of abuse of power?

According to the statistics of Zhengzhou Discipline Inspection Commission, a total of 1,317 depositors of rural banks were given red codes in the "Red Code Incident", of which 446 were given red codes when they entered Zhengzhou and 871 were given red codes when they were not in Zhengzhou but sent by others.

However, the situation that the rights owners of uncompleted residential flats were given a red code did not appear in this investigation report. Many netizens questioned that the responsible person of the local government used the health code red code to stop these defenders from going to the local area and restrict the activities of defenders in the local area.

According to the investigation report of Zhengzhou Discipline Inspection Commission, Feng Xianbin, Zhang Linlin, Chen Chong, Yang Yaohuan, Zhao Yong and other comrades have a weak awareness of the rule of law and rules. They violate the Management Measures for Health Codes in COVID-19 Epidemic Prevention and Control in Henan Province and the transcoding rules for health codes, and arbitrarily assign red codes to people who do not meet the conditions for assigning codes, which seriously damages the seriousness of the regulations on the management and use of health codes and causes serious adverse social impact. It is a typical disorderly act, and Comrade Feng Xianbin and Comrade Zhang Linlin are respectively responsible for this.

According to "Regulations on Disciplinary Actions in the Communist Party of China (CPC)" and "Law on Administrative Actions of Public Officials in People’s Republic of China (PRC)", it was decided through research that Comrade Feng Xianbin was dismissed from his post in the Party and removed from his post in government affairs; Give Comrade Zhang Linlin a serious warning within the party and demotion of government affairs; Give Comrade Chen Chong a greater punishment for government affairs; Give Yang Yaohuan and Zhao Yong a demerit in government affairs.

In addition to disciplinary action, is it suspected of violating the criminal law for the relevant responsible person to give a red code to defenders without authorization? This has also triggered widespread discussion in society.

After the epidemic in COVID-19, there has been a more targeted judicial interpretation of illegal and criminal acts related to epidemic prevention and control. According to the relevant provisions of "Opinions on Punishing Illegal Crimes that Hinder the Prevention and Control of Pneumonia in novel coronavirus" published by the Supreme People’s Court, the Supreme People’s Procuratorate, Ministry of Public Security and Ministry of Justice, in the prevention and control of the epidemic situation, if the staff of state organs who are responsible for organizing, coordinating, directing, disaster investigation, control, medical treatment, information transmission, transportation and material support abuse their powers or neglect their duties, resulting in heavy losses to public property, the state and people’s interests, it shall be in accordance with the relevant criminal law.

Wei Jingfeng, deputy director of Beijing Hehong Weiyu Law Firm, analyzed in an interview with China Economic Weekly that if there is subjective intention in the event that defenders are given a red code, and the consequences are serious, it may constitute a crime.

Wei Jingfeng believes that the behavior of the responsible person should at least be an abuse of power by setting obstacles to defenders through the means of assigning red codes to health codes, and whether it constitutes a crime should be determined in combination with the actual judicial situation. According to the current information, the specific losses in this incident can’t be identified for the time being, but there may be circumstances in the relevant laws that "seriously damage the national reputation or cause bad social impact" and "other circumstances that cause heavy losses to public property, the state and the people’s interests", which need to be judged in combination with the detailed investigation results.

(Except Wei Jingfeng, at the request of the interviewee, all the others are pseudonyms. )

(This article was published in China Economic Weekly, No.12, 2022)

The cover of the 12th issue of China Economic Weekly in 2022.

　　On the morning of December 1st, local time, the IDF issued a statement saying that the Palestinian Islamic Resistance Movement (Hamas) violated the temporary ceasefire agreement and opened fire into Israel. The IDF has resumed its military strike against Hamas in the Gaza. According to the news released by the Israeli army, Israeli fighter planes are currently attacking Hamas targets in the Gaza. There is no response from Hamas at present.

　　In addition, according to the Israel Times, since Israel’s military operations have resumed, the IDF has announced restrictions on schools in the southern and central parts of the country.

　　According to Israel Today, the temporary ceasefire agreement in the Gaza Strip expired at 7: 00 local time on December 1st (13: 00 Beijing time on the 1st), and neither Israel nor Hamas announced the extension of the ceasefire agreement.

　　Earlier, the US Wall Street Journal reported on November 30th local time that Egyptian officials said on the same day that Israel and Hamas had agreed to extend the temporary ceasefire to the eighth day. (Headquarters reporter Zhao Bing Wang Weiwei)

CCTV News:Recently, there have been many local epidemics in the country, and some areas have taken measures to control freight vehicles in layers and across the board, resulting in blocked freight and poor logistics. The relevant person in charge of the Ministry of Transport said that at present, all localities have been required to coordinate the prevention and control of the epidemic situation and the smooth passage of truck drivers, and accurately implement the control of truck traffic.

According to the Ministry of Transport, at present, in some areas, all trucks with medium and high risk areas are simply advised to return, and all trucks with green communication trip codes but asterisks are advised to return. The passes issued by epidemic-affected areas are not recognized across provinces, resulting in poor truck traffic.

Cai Tuanjie, Director of the Transportation Services Department of the Ministry of Transport:We have given a clear method for truck drivers whose trip codes are green but with stars, stipulating that truck drivers should inform the freight destination 24 hours in advance before arriving at the freight destination, and the owner unit should report to the local community. Closed management shall be implemented from the expressway exit to the unloading place to ensure no contact with the station and local personnel, so as to ensure the safety of epidemic prevention and control.

At the same time, due to the closure of some epidemic-affected areas and some expressway service areas, truck drivers are stranded on the expressway. The Ministry of Transport requires all localities to do their best to ensure the service of stranded truck drivers and provide basic living services such as catering and toilet for drivers in time.

The relevant person in charge of the Ministry of Transport said that at present, the management and control information is opaque, and the pass processing is inconvenient and not universal.

Cai Tuanjie, Director of the Transportation Services Department of the Ministry of Transport:It is necessary to establish a pass system with a unified format, national mutual recognition and convenient handling, so as to ensure that the pass can be handled nationwide online.

In addition, the Ministry of Transport explicitly requires all localities to set up epidemic prevention inspection points scientifically and standardized, and set up mobile nucleic acid inspection points in encryption to facilitate the passage of trucks; It is strictly forbidden to set up epidemic prevention inspection points in the main line and service area of the expressway; It is strictly forbidden to shut down the expressway service area without authorization to ensure the smooth flow of the national transportation trunk lines.

In view of the practical problems such as blocked freight and poor logistics, the special class of traffic control and transportation guarantee has set up a 24-hour duty system to coordinate all units to solve the practical problems encountered by enterprises and drivers, and fully guarantee the smooth transportation of freight logistics, especially the key production materials such as medical prevention and control materials and daily necessities.

　　Recently, the General Secretary of the Supreme Leader emphasized in his speech at the mobilization meeting on the study and education of party history that "all party comrades should learn from history, enhance their trust, respect morality and practice, learn from history, understand ideas, do practical things and start a new game, strive to start a new journey of building a socialist modern country in an all-round way with high spirits, and greet the centenary of the founding of the party with excellent results." Pointed out the purpose and significance of carrying out the study and education activities of party history. A comprehensive and accurate understanding of the scientific connotation and core meaning of "understanding history, enhancing trust, respecting history and practicing history" is of great significance for carrying out the party history study and education activities of party member cadres, truly achieving the effect of "understanding, enhancing trust, respecting morality and practicing", and providing a strong spiritual force for struggling to start a new journey of modernization in Socialism with Chinese characteristics and realize the second century goal.

　　Learning history and understanding: Through the study and education of Party history, party member cadres can deeply understand the historical truth that "only the Communist Party of China (CPC) can save China, only Socialism with Chinese characteristics can develop China, and only by upholding and developing Socialism with Chinese characteristics can we realize the great rejuvenation of the Chinese nation"."If you want to know the road, you must first make history". The century-old party history is not only a history of hard struggle, but also a history of theoretical innovation and self-construction. The centenary of our Party is a centenary in which we are determined to carry out our initial mission, a centenary in which we laid the foundation for our career, and a centenary in which we created brilliance and opened up the future. Over the past century, the Communist Party of China (CPC) has led the people of China to cope with all kinds of difficulties and risk tests, constantly cutting through thorns and realizing the great leap of the Chinese nation from standing up, getting rich and becoming strong; In the past hundred years, the Communist Party of China (CPC) has always held high the banner of Marxism, and constantly promoted the China of Marxism according to the reality of China, constantly promoted theoretical innovation and theoretical creation, and constantly opened up a new realm of Marxism, resulting in Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents, Scientific Outlook on Development and the Supreme Leader’s New Era Socialism with Chinese characteristics Thought, which provided scientific theoretical guidance for the development of the cause of the party and the people; Over the past century, the Communist Party of China (CPC) has developed from a small party composed of more than 50 people to the largest party in the world composed of more than 91 million party member. Therefore, if party member cadres learn the history of the party well for a century, they can deeply understand why the Communist Party of China (CPC) is "able", why Marxism is "good" and why socialism is "good". We can deeply understand that "there is no new China without the Communist Party of China (CPC)" "It is an irrefutable historical truth that only socialism can save China and only Socialism with Chinese characteristics can develop China. Only by accurately grasping this truth can we better understand where we come from and where we are going; Only by summing up historical experience and grasping historical laws can we enhance the courage and strength to forge ahead.

　　Learning history and enhancing trust: through the study and education of party history, the "four self-confidences" of party member cadres will be enhanced.General Secretary of the Supreme Leader pointed out that history is the best textbook and the best sobering agent. As an important part of the history of the Chinese nation, the history of the Party is the Communist Party of China (CPC)’s precious spiritual wealth. We should seek theoretical nourishment and spiritual support from the study and education of Party history, and strengthen our faith in Marxism, Socialism with Chinese characteristics and communism, and loyalty to the Party and the people. A profound insight into our Party’s persistence, historical sobriety, scientific attitude and broad-minded vision in dealing with major choices, major turning points and major setbacks will certainly help us to clarify the historical context, recognize the historical truth and understand the pulse of the times, and will certainly help us to deeply love the Party’s patriotic feelings from the depths of our souls and further strengthen Socialism with Chinese characteristics’s road confidence, theoretical confidence, institutional confidence and cultural confidence. Through the study and education activities on the history of the Party in the past century, we should make the cadres in party member deeply realize how our party has made repeated comparisons and summaries in the course of a hundred years, and has firmly and persistently chosen Marxism and the socialist road; How to combine the basic principles of Marxism with China’s reality and the characteristics of the times, go its own way independently, and usher in a great leap from the founding, development to perfection of Socialism with Chinese characteristics, which will further strengthen the "four self-confidences".

　　Learning history and respecting morality: party member cadres should be strong through studying and educating the history of the party for a hundred years.Adhere to the concept of "Jiangshan is the people, and the people are Jiangshan" and improve their moral cultivation.Through the study and education of the history of the Party in the past century, the leading cadres in party member should answer the historical question of "Who am I, for whom, and whom to rely on", and be virtuous, strict in public morality and self-respecting. Looking back from the epoch-making of the founding of the Party, to the epoch-making of the founding of New China, to the earth-shaking reform and opening up, and to the brilliant achievements made by the Party and the state since the 18th National Congress of the Communist Party of China, the fundamental reason is that the Communist Party of China (CPC) has always adhered to the initial intention and mission of seeking happiness for the people of China and rejuvenation for the Chinese nation. The century-old party history fully proves that Jiangshan is the people and the people are Jiangshan. Party member must always put people’s interests in the highest position, take people’s yearning for a better life as the goal, and unite the 1.4 billion China people into a majestic force to promote the great rejuvenation of the Chinese nation. In the century-long history of the Party, countless outstanding communist party people, such as Li Dazhao, Qu Qiubai, Fang Zhimin, Xia Minghan, Liu Zhidan, Zuo Quan, Yang Jingyu and Zhao Yiman, died heroically for national independence and people’s liberation, and this spirit of courageously succeeding before others has created the noble character of the Communists. Understanding this spirit from the party history will help to better temper personal private morality, cultivate public morality for the people and build a strong party spirit, and regard loyalty and cleanliness as the highest standard and code of conduct for practicing the initial mission.

　　Learning from history: Learning from the history of the Party should keep pace with the times and practice, stimulate the spirit of struggle in tackling difficulties, enhance the ability of struggle, improve the ability to cope with risks and overcome challenges, and push forward all undertakings.The purpose of party history study and education is to arm the minds of party member cadres with the Party’s innovative theory, enhance the political beliefs, red genes and ruling ability of party member cadres, and deepen the understanding of the inherent requirements and profound connotations of the century-old party history, so as to strengthen the ideals and beliefs, build up the purpose and feelings, shoulder the initial mission, achieve the work requirements of learning party history, understanding ideas, doing practical things and starting a new game, safeguard the fundamental interests of the broad masses of the people, and make a good start for Socialism with Chinese characteristics’s new modernization journey. Therefore, it is important to learn the history of the Party to "learn the history and practice" and constantly turn the learning results of the history of the Party into the driving force for doing practical things, doing practical things and doing things. Understanding is the premise, increasing trust is the guarantee, respecting morality is the driving force, and practicing is the ultimate goal and mission. Therefore, to learn the history of the Party, we must first learn from the depth, the reality, the mechanics and the heart. Learning the history of the Party advocates practicing, values practicing, adheres to the integration of learning history and work, and integrates the achievements, methods and quality of learning into serving the people, performing their duties, taking responsibility and doing things in a down-to-earth manner, so as to make a good start in promoting the new journey of Socialism with Chinese characteristics’s modernization. (Author: Ren Wei, Associate Professor, School of Marxism, Xi ‘an University of Technology)

　　How many concerts are there in Beijing on May 2024?

　　A: I have held 10 concerts in Beijing.

　　| Date of performance |

　　May 18th (6th)-19th (Sunday)-21st (2nd)-22nd (3rd)-24th (5th)-25th (6th)-26th (Sunday)-30th (4th)-31st (5th) and June 1st (6th), 2024.

　　| Performance venue |

　　Beijing National Stadium (Bird’s Nest)

　　| Ticketing time |

　　2024/04/27 13:55

　　Fanwan Island and Barley are on sale simultaneously.

　　There is a kind of friendship called Mayday.

　　There is a gathering called the homing of stubborn birds.

　　Every day in May is May Day! Listen to Mayday in May! Nothing can stop the reunion of the summer bird’s nest and Mayday! In May, 2023, we met again after a long separation, and as scheduled, we brought a concert with two themes: "I really want to see you" and "Noah’s Ark 10th Anniversary Evolution Reproduction Edition", with a total of 6 nights of record bird’s nest carnival! It is agreed that we will meet again soon. CMC Live and Believe Music jointly announced that May Day will be held on May 18th, 19th, 21st, 22nd, 24th, 25th, 26th, 30th, 31st and 1st June, 2024, and 10 spectacular performances will bring a new theme tour "MAYDAY #5525 LIVE TOUR [Back to that day] 25th anniversary concert tour.

Special feature of 1905 film network Have you heard of "Tea No.2 Middle School"?

What is "Tea No.2 Middle School"?

"ah? You haven’t seen an animated series yet? "

"It is a hilarious anime online drama" Tea No.2 Middle School "based on the middle school attached to Northeast Normal University and taken from the campus theme of Changchun’s famous tea. The big movie of the same name will be released on July 14!"

Tea, past lives in No.2 Middle School.

The title of "Tea No.2 Middle School" is taken from the ancient name of "Tea No.2 Middle School" in Changchun. There are various landmarks in Changchun in the film, such as the Middle School Attached to Northeast Normal University, Cultural Square, Nanhu Park, Liberation Monument and so on. The integration of real scenes makes the film more authentic.

The sense of comedy and youth in the movie "Tea No.2 Middle School" benefited from all the Northeast people in the creative team. The director and screenwriter said: "At the beginning, more than 80% of our team’s partners were basically Northeasters. Let our characters speak the Northeast dialect, we feel more real and close, and telling the Northeast story is more credible. "

Other people’s youth is a bit beautiful, and yours is a bit funny. Xia Mingze, the director and screenwriter of the play, said: "In fact, at the beginning, we also wanted to do other topics, but when we talked about stories in meetings, we always went off topic unconsciously, talked about school, and then everyone’s chatterboxes opened. Everyone is willing to share some unforgettable and interesting stories from school. Since everyone is so willing to recall the time on campus, why not make it? So in the end, everyone hit it off and decided to be such a comedy on a youth campus. "

Recommended by many cinema managers before screening.

Recommended by many well-known filmmakers

Many animated series have a high reputation.

Tea No.2 Middle School Season 1

Tea No.2 Middle School Season 2

Tea No.2 Middle School Men’s Bedroom 501

Tea No.2 Middle School Instant Noodles Fan

The series of "Tea No.2 Middle School" with super high reputation was rated as the first IP on campus by the audience.

Now, the big movie "Tea No.2 Middle School" will be released soon, focusing on the students’ stories of junior high school life. Can the audience buy it again? Can the high reputation of the original series continue?

I heard that Nezha and Ao Bing joined in ~

When the "scum" has the right to speak in class

Judging from the feedback from the release of the first wave of publicity materials, the film is excellent in comedy and movie viewing. The preview shows the funny story of how the role of teachers and students is exchanged and how the scum can "solve problems" for all beings after taking power.

For example, Wang Qiang, who wears the head teacher, bluntly advises the principal, "There should be classes on Saturday and Sunday!" Then he added: "Monday to Friday, holidays." This suggestion caused laughter from netizens, and some people commented, "This suggestion is bursting in the whole expert community."

This is a comedy presentation of a very small part of the film. I believe that the audience will be amused by more wonderful and funny plots when watching the movie.

The first big movie was released in nine years.

Tea No.2 Middle School has faced many challenges from an animated drama series to a big screen. Before, the accuracy of the design of characters, scenes and props by the creative team was relatively low. Facing the demand of movie big screen creation, the accuracy of the previous design of characters, scenes and props was far from enough.

For this reason, the creative team upgraded all the old asset models and maps. According to the introduction of the creative team, for example, the hair of a character used to be a face like plasticine, but now the hair of the character seen on the big screen is added with fine hair.

If the script of an animated drama series is a 300-word essay written by primary school students, it may be relatively complete with a little bit of rationality. But for movies, it is more like a composition for the college entrance examination, at least 800 words. Moreover, these more than 800 words must not be a running account of jokes and paragraphs, but a completely original story. To this end, the behind-the-scenes team of "Tea No.2 Middle School" can be described as "grinding a sword in ten years".

From drama to film is a brand-new upgrade. Team introduction: "What we have been insisting on is authenticity, and the other is that we want to make a 100% pure comedy, and we don’t want it to have the feeling of preaching or forcibly sensational."

Xiao Bian also hopes that when you think of Tea No.2 Middle School, the first thing that comes to mind is happiness ~

Welcome to [Autohome Wuhan Discount Promotion Channel], here we bring you the latest and attractive car purchase discount information. This hardcore SUV is in an unprecedented promotion in Wuhan, with a maximum discount of an astonishing 30,000 yuan. It is heartening that the starting price has been adjusted to a very competitive 209,800 yuan. For consumers who are interested in buying a Beijing BJ60, this is undoubtedly a great opportunity not to be missed. To seize this benefit, you may wish to click "Chatty Car Price" in the quotation form immediately to get a higher discount. Hurry up and act!

The exterior design of Beijing BJ60 adheres to the classic style of Beijing off-road. The front face is tough and the grille is decorated with a large area of chrome, showing the perfect combination of strength and refinement. Its body proportions are coordinated and the lines are smooth. The overall style not only inherits the off-road gene, but also integrates the modern urban atmosphere, which is very recognizable.

As a delicate and practical SUV model, the Beijing BJ60’s body size has reached 5040mm*1955mm*1925mm, showing the majestic body lines. The 2820mm wheelbase provides a good foundation for the interior space and ensures the comfort of passengers. The front and rear wheelbases are 1620mm and 1640mm respectively, ensuring the stability and handling of the vehicle during driving. The tire specification is 265/65 R18, which can provide ample grip in both urban road and off-road environments. The wheel rim design continues the hard-edged style of the Beijing BJ60, which complements the overall body shape and shows the perfect fusion of power and aesthetics.

The interior design of Beijing BJ60 fully reflects the coexistence of luxury and comfort. The steering wheel wrapped in leather provides a good grip and driving experience. The steering wheel supports manual up, down and back adjustment, which is convenient for drivers to adjust according to needs. The center console is equipped with a large 12.8-inch screen, with a clear interface and convenient operation. It integrates an automatic speech recognition control system, which makes it easy for drivers to control various functions during driving.

In terms of seats, imitation leather materials are used to ensure occupant comfort. The main driver’s seat supports multi-directional adjustment, including front and rear, backrest, height, leg rest and waist support, providing excellent support for long-distance driving. The front seat is also equipped with heating, ventilation and massage functions to further enhance the sense of luxury. The driver’s seat also has a power seat memory function, which is convenient for users to remember personal comfort settings. The passenger seat also has corresponding adjustment options, while the second row of seats supports backrest adjustment, allowing passengers to freely adjust the space according to their needs. In addition, the rear seat also supports proportional reclining, providing flexible space utilization.

Overall, the interiors of the Beijing BJ60 pay attention to detail, balance practicality and luxury, and fully meet the diverse needs of drivers and passengers.

The Beijing BJ60 is equipped with a 2.0T L4 engine with a maximum power of 120 kilowatts, providing a good power output for the vehicle. The maximum torque of this engine is 400 Nm, and the 8-speed automatic transmission ensures the smoothness and handling of the vehicle during driving.

Overall, Autohome owners are full of praise for the appearance of the Beijing BJ60, believing that its front face design is unique and meets consumers’ expectations for the appearance of the vehicle. He also mentioned that although the body looks tall, it is not bulky to drive, and thanks to the precise approach angle design, the driving experience is balanced. Such a comprehensive evaluation undoubtedly provides confidence to consumers who pursue appearance and practicality. I believe that the Beijing BJ60 will continue to attract consumers’ attention with its unique charm.

　　(Reporter Dan-qing Li) In order to guide employers and workers to conclude electronic labor contracts in accordance with the law, the Ministry of Human Resources and Social Security recently organized and compiled the Guidelines for the conclusion of electronic labor contracts, which clarified that employers and workers should conclude electronic labor contracts through the electronic labor contract conclusion platform, so as to ensure that workers can view, download and print the complete contents of electronic labor contracts at any time with common equipment, and no fees can be charged to workers.

　　The guidelines are clear. An electronic labor contract refers to a labor contract concluded by an employer and an employee with a reliable electronic signature in accordance with the provisions of the Labor Contract Law, the Civil Code, the Electronic Signature Law and other laws and regulations through consultation, with data messages that can be regarded as written forms as the carrier.

　　The relevant person in charge of the Ministry of Human Resources and Social Security said that the electronic labor contract conclusion platform should provide services such as labor contract conclusion, retrieval and storage through modern information technology means, and have the capabilities of identity authentication, electronic signature, will confirmation and data security protection to meet the requirements of truthfulness, completeness, accuracy, non-tampering and traceability.

　　According to the guidelines, employers should prompt workers to download and save the text of electronic labor contracts in time, inform them of the methods of viewing and downloading electronic labor contracts, and provide necessary guidance and help. An electronic labor contract shall take effect after the employer and the employee sign a reliable electronic signature, and shall be accompanied by a credible time stamp. At the same time, the storage period of electronic labor contracts should conform to the provisions of the Labor Contract Law on the storage period of labor contracts.

　　It is noteworthy that the guidelines encourage employers and workers to use the model text of labor contracts issued by the government to conclude electronic labor contracts. If the labor contract does not contain the necessary clauses of the labor contract stipulated in the Labor Contract Law, or the contents violate the provisions of laws and regulations, the employer shall bear corresponding legal responsibilities according to law.

　　After the conclusion of the electronic labor contract, the employer shall notify the employee that the electronic labor contract has been concluded by means of SMS, WeChat, email or APP information prompt. If the laborer needs a paper version of the electronic labor contract, the employer should provide at least one free copy, and prove that it is consistent with the original data message by means of stamping.

　　"The electronic labor contract conclusion platform should retain the evidence of the whole process of concluding and managing electronic labor contracts, including identity authentication, willingness to sign, electronic signature, etc., to ensure the integrity of the electronic evidence chain and ensure that relevant information can be queried and called, so as to facilitate employers, workers and institutions authorized by laws and regulations to query and extract electronic data." The person in charge said.

　　In addition, in order to ensure information security, it is clear that the electronic labor contract conclusion platform should establish and improve the electronic labor contract information protection system, and it is not allowed to illegally collect, use, process, transmit, provide or disclose electronic labor contract information. Without the consent of the information subject or the authorization of laws and regulations, the electronic labor contract conclusion platform shall not illegally provide services such as consulting and retrieving electronic labor contracts to others.

Simply put, refreshing the mobile phone is to reload the currently displayed page or application interface of the mobile phone to make it present the latest content or status. This operation is very common when we use smart phones. Whether browsing the web, using social applications or playing games, we may need to refresh our phones.

Next, I will introduce how to refresh your mobile phone in detail step by step:

Step 1: Understand the refresh scenario.

First of all, we need to know when we need to refresh our mobile phone. Generally speaking, when you feel that the content of the currently displayed page is delayed, wrong or incomplete, you can try to refresh it. For example, when browsing news, the news list is not updated; In social applications, chat messages are not displayed synchronously; Or when using the shopping application, the list of goods is not fully loaded, etc.

Step 2: Select the refresh mode.

There are two main ways to refresh the mobile phone: drop-down refresh and click the refresh button. Drop-down refresh is the most common refresh method. You just need to slide your finger from top to bottom on the screen for a certain distance, and usually the page will start to refresh. Clicking the refresh button is suitable for some application interfaces, and usually a refresh button is displayed at the top or bottom of the page, which can be refreshed by clicking it.

Step 3: perform refresh operation.

When you choose the appropriate refresh method, you can start the refresh operation. For drop-down refresh, you need to quickly slide your finger on the screen for a distance from top to bottom until the page starts to refresh. For clicking the refresh button, you just need to find the refresh button and click it.

Step 4: Wait for the refresh to be completed.

After the refresh operation starts, you need to wait for the page or application interface to load. This process may take several seconds, depending on the network speed and mobile phone performance. During the refresh process, you may see some loading prompts displayed on the page or interface, such as "Loading" or "Refreshing".

Step 5: Check the refresh result.

When the page or application interface is loaded, you need to check the refresh results. Generally speaking, the refreshed page or interface will display the latest content or status. You can browse the news list, check the chat message or check the product list to confirm whether the refresh is successful.

Through the above five steps, you can easily refresh your mobile phone. It should be noted that frequent refresh operations may consume more mobile phone traffic and power, so it is recommended to refresh as needed in actual use. In addition, if the problem cannot be solved after refreshing, you may need to check the network connection or contact the application developer for help.