Bernanke’s "Holy Grail": The Background and Incentives of the Great Depression in the 1930s.

Sun Shuqiang/Wen

Ben Bernanke, former chairman of the Federal Reserve, wrote in the preface to the Great Depression: "Explaining the Great Depression is the holy grail of macroeconomics. Although a lot of time and energy have been spent, people have not touched the edge of the holy grail at all." "In the long river of history, the Great Depression is an incredible episode-stock market crash, hungry people everywhere, begging for alms, bank runs, crazy currency speculation, and over all this, there is a rolling cloud of war … I am addicted to studying the Great Depression because it is an fascinating event that happened in a critical period in modern history … The Great Depression has fundamentally improved our understanding of the economy." Then, in the first chapter, Bernanke wrote: "The Great Depression not only made macroeconomics an independent research field, but also continuously influenced the credo, policy suggestions and research process of macroeconomists. Aside from practicality, it has always been a fascinating intellectual challenge to explain the global economic collapse in the 1930 s. "

Arnold Tong, a British historian, wrote in the book Overview of International Affairs published in 1932: "Members of this great, ancient and always successful society are asking themselves: Is the long-term course of western life and its growth likely to come to an end in their time?" The Great Depression was a disaster in the economic history of mankind. Its influence was not only confined to the economic field, but also had a great impact on politics, and even led to the outbreak of the Second World War. The Great Depression also promoted the germination and development of macroeconomics. Starting with Keynes’s General Theory of Employment, Interest and Money, many creeds that we regard as the standard today are the direct consequences of the Great Depression.

If nearly a hundred years have passed since the Great Depression began in 1929, people’s interest and exploration in the Great Depression seems to be in the ascendant. Numerous scholars have made endless research and exploration on the causes, great damage and long duration of the Great Depression from various angles, but the debate is still fierce. Undoubtedly, the Great Depression will occupy an important place in the research list of economists for many years to come. However, it seems reasonable for scholars to explore the Great Depression from a certain aspect, but only one angle can not explain the economic disaster that has such a wide impact. It is necessary to observe the Great Depression from point to point and spy out the broader economic and social background of the Great Depression.

An important source of information for studying the Great Depression is a large number of historical books, some of which are not specifically aimed at the Great Depression, but in the book, we can pick up many fragments about the Great Depression and put together a bigger picture about the Great Depression, and examine the causes and consequences of the Great Depression from various angles. Based on the records of many historical books, this paper attempts to sort out and summarize the economic and social background related to the Great Depression, the factors that contributed to the deterioration of the Great Depression, the changes in management economic concepts, Roosevelt’s New Deal and other related contents, thus forming a more comprehensive analytical framework for the Great Depression. Of course, studying the Great Depression itself is a fascinating question, but the Great Depression is a mirror from which we can examine the current economic and financial situation and reflect on whether we have gone astray.

General situation of American economy and society before the Great Depression

It would be biased to study economic events like the Great Depression only from the outbreak of the Great Depression. There must be a harbinger of what is about to happen. The economic, financial and social development of the previous period provided a good background for us to observe the Great Depression. At the same time, in view of the wide influence, long duration and deep recession of the Great Depression, it is inevitable to fall into one-sided analysis only from one aspect.

Before the Great Depression, johncalvin coolidge was in power from 1923 to the beginning of 1929, and his ruling philosophy was small government and free market. After Coolidge came to power, he implemented substantial tax cuts and reduced government expenditure. During Coolidge’s administration, the American economy seemed to be thriving and the situation was excellent. Hoover inherited Coolidge’s ruling idea, even worse. Hoover said in a speech that "our American attempt to pursue human happiness is unparalleled in the world because it follows the principle of decentralized power and self-governance, and believes in an orderly free system, equal opportunity and individual freedom."

Before the Great Depression, the inequality in America was very serious. According to the data provided by Catherine Marsh’s Great Depression: 1929-1933, the total income of 0.1% of the richest families in the United States is equal to the total income of 42% of the poorest families. Nearly three-quarters of Americans earn less than $2,500 a year, but 24,000 families earn more than $100,000 a year, and 513 people earn more than $1 million a year. The prosperity enjoyed by the rich and the upper class does not extend to the working class, and more than 40% of Americans live below the poverty line; On the eve of the Great Depression, although 80% households had no savings, the richest 0.5% households owned nearly one-third of the net wealth of the United States, which was the biggest gap between the rich and the poor in American history. In his book Biography of the Chairman of the Federal Reserve: From Issuing Dollars to Manipulating the World, Skyne mentioned that in the roaring 1920s, the GDP of the 16 largest chaebol in the United States accounted for 53% of the gross national product. On the one hand, one-third of the national income is occupied by the richest people who account for 5% of the population; On the other hand, about 60% of American families are still struggling below the subsistence level.

There was a serious debt backlog in the 1920s. In his book The Great Depression, Bernanke quoted data from other studies, showing that the outstanding corporate bonds and bills increased from $26.1 billion in 1920 to $47.1 billion in 1928. In the same period, the public bonds of non-federal government increased from $11.8 billion to $33.6 billion (the national income of the United States was only $86.8 billion in 1929, which shows how serious the debt backlog was at that time); What is more noteworthy is that in the 1920s, the debts of small borrowers such as households and unincorporated enterprises increased sharply. For example, the outstanding value of urban real estate mortgage loans increased from $11 billion in 1920 to $27.9 billion in 1929, and the growth of consumer mortgage loans reflected that major durable consumer goods began to enter the mass market. Judging from the loans provided by banks to stock brokers, it was common in the 1920s that brokers used loans from banks to hoard stocks, or lent them to customers with deposits to buy stocks. In general margin trading, investors generally paid only 20% to 25% of the total investment, and the rest were borrowed. While the debt structure is still relatively rigid, other indicators have shrunk dramatically. In 1932, the total interest payment was only 3.5% less than that in 1929, but according to simon Kuznets’s estimation, the salary expenditure decreased by 40%, the dividend payment decreased by 56.6% and the salary expenditure decreased by 60%.

Before the outbreak of the Great Depression, the situation of enterprise merger and monopoly was more serious. After World War I, thanks to the improvement of production efficiency and the progress of management technology, large-scale production was gradually applied, and economies of scale provided the foundation for mergers. However, in view of the strict anti-monopoly and antitrust in the United States in the early 20th century, M&A in the 1920s occurred more in the vertical field of enterprises, that is, vertical M&A, that is, M&A between the upstream and downstream of the production chain. For example, research shows that during the peak period of M&A from 1926 to 1930, there were 4,600 M&A cases in the United States. Even after the stock market crash, the wave of mergers continued. Allen wrote in the book "The Age of the Great Tear": "The enthusiasm for mergers, alliances and holding company empires has resurfaced: the Van Swaringer consortium completed their acquisition of the Missouri Pacific Railway Company; The merger process of aviation industry and many other industries has started again; Chase Bank in new york merged its two competitors and became the largest bank in the world. " Monopoly will have some negative effects on the economy and make some rules of the free market economy invalid, which is also the reason why it may have serious consequences to continue to insist on the automatic adjustment of the market after the outbreak of the Great Depression.

American consumer culture flourished in the 1920s. After World War I, novelty such as cars, radios and movies gradually became popular among ordinary American consumers. Thanks to the economic prosperity, consumer culture also became popular. In order to promote sales, advertising and sales promotion are gradually implemented in sales, and installment payment is also used as a means to expand sales. John gordon wrote in The Great Game: The Rise of Wall Street Financial Empire: "In the 1920s, the rapid development of advertising industry and the wide application of credit stimulated the increase of demand to a greater extent. By the mid-1920s, many ordinary people began to use credit consumption to buy some bulky goods. Before the 1920s, credit was the patent of the rich … The popularity of credit greatly enhanced the purchasing power and purchase volume of the middle class ". Allen wrote in the book "The Great Prosperity Era": "The salesman and promoter system in the United States appeared in the 1920s. It is this system that makes manufacturers or companies put sales in the same important position as production, and even put sales in a more important position than production." Living within our means is a virtue, and it is almost certain that excessive consumption is not a good thing for the economy at any time.

Agriculture and rural areas in the United States are gradually going into depression. In the 1920s, American agriculture gradually declined, rural purchasing power was insufficient, and farmers’ income decreased year by year. In the first 30 years of the 20th century, the popularity of automobiles was good for industry, but it was a disaster for farmers. In 1900, one-third of the cultivated land in the United States was used to produce feed for millions of horses and mules in the United States, but as cars replaced these livestock, more and more cultivated land was used to produce food. During the First World War, the huge demand for food created an illusion, but by the 1920s, the supply of food surged, while the income of rural areas fell sharply due to the oversupply of agricultural products. According to the data provided by Skyne, the income of farmers accounted for 16% of the total national income in 1919, and fell to 8.8% in 1929. Bankrupt farmers can be seen everywhere, and the life of farmers is even more difficult. Their income is less than 1/3 of the national average. The impact of technological progress on agriculture is also enormous. Mechanical equipment reduces the demand for manual workers, and food prices fall with the decrease of profits, so small farmers can’t pay the cost of new equipment. More unfortunately, during the Great Depression, the climate in some parts of the United States was abnormal, and the drought lasted for many years. The weather without rain for a long time seemed to be nature’s revenge on mankind. In 1932, the National Weather Service recorded 14 sandstorms, which increased to 38 in 1933. For many people, the prospect of farming and earning a living is rapidly disappearing. A farmer sleeping on the street said:"I earned $7,000 growing cotton in 1927, lost everything in 1931, and began to wander in 1932."

Speculation in the stock market is serious and the bubble is constantly expanding. We all know that the stock market crash in October 1929 started the prelude to the Great Depression, which had a series of serious consequences, so many studies regarded the stock market crash as the fuse of the Great Depression. Of course, the US stock market does not bubble out of thin air, but also focuses on the real economy. According to the data provided by john gordon in The Great Game, the widespread use of electricity in the 1920s greatly increased labor productivity by 40%, and at the same time, the wave of M&A made American industry realize the scale effect better. In the 1920s, new economic forces marked by automobiles and railways gradually formed, and the consumption of automobiles, radio communication and household appliances increased exponentially. From 1922 to 1927, the average profit of American companies increased by 75%, which stimulated the stock market to soar. By 1929, there were 2-3 million families in the United States, that is, 1/10 of the national population invested their money in the stock market. Buying and selling stocks has become a common hobby of Americans, and the whole country is addicted to it. Claude coburn, a British journalist who has just arrived in the United States, said: "You can talk about the ban, or Hemingway, or air quality or even music and houses, but in the end you still have to talk about the stock market, so that this conversation will be meaningful." At the same time, President Coolidge and Treasury Secretary Andrew Mellon also gave their full support to the stock market, adding fuel to the flames on Wall Street, because as long as the stock market shows some signs of weakness, these two people will come out to make speeches and reassure the American people.

According to the data given by Liaquat Ahmed in The King of Finance: Banker Who Ruined the World, in the summer of 1928, the Dow Jones index was close to 200 points. At that time, the market seemed to develop independently from the real economy. In the following 15 months, the Dow Jones index rose from 200 points to 380 points. The existence of a bubble is an indisputable fact, and the rise of stock price far exceeded the growth of corporate profits. In March 1929, paul warburg, one of the founders of the Federal Reserve, warned: "The tragedy of history will always repeat itself, which makes us realize that no matter what excessive speculation, it will eventually end in pain and excessive contraction."

Factors that exacerbated the Great Depression

One thing we should pay attention to when studying the Great Depression is to clearly distinguish between the trigger factors and the factors that make the Great Depression worse. At present, there is no conclusion about the trigger of the Great Depression, and many studies have explained it from different angles, and it can be predicted that the trigger will still be in a state of endless debate for a long time to come. However, there is much consensus on which factors affected the severity of the Great Depression, but as we pointed out above, even though we can emphasize the role of a single factor in the evolution of the Great Depression, it seems to be more in line with the actual situation from multiple perspectives, that is to say, the Great Depression is a systematic problem in which the economic and financial systems are in disorder.

Keynes analyzed from the perspective of demand, and thought that the lack of effective demand was the cause of economic recession, including the demand of residents and the investment demand of enterprises. Among them, the investment demand of enterprises is influenced by the "animal spirit" and has great uncertainty, which requires the government to increase expenditure and make up for the demand when the economy is in recession and the demand is insufficient, so as to avoid the sustained economic decline.

In his book Prosperity and Depression published in 1932, irving fisher put forward the theory of "debt-deflation" to explain the Great Depression, which was thought to be caused by excessive debts of enterprises. When the economy is in a state of "excessive debt" at a certain point, debtors or creditors will speed up debt repayment out of caution, which will lead to a series of vicious cycles such as asset selling, currency circulation speed decline, price decline, enterprise assets shrinkage and investment reduction.

Milton friedman and Anna Schwartz pointed out in The History of American Currency (1867-1960): "If the monetary authorities take other feasible measures, they can stop the decline of the money stock-in fact, it can bring about almost any desirable increase in the money stock. The same action can also greatly alleviate the banking crisis. If measures are taken to prevent or curb the decline of the money stock, the harm of the Great Depression can be alleviated, and the duration of the depression can almost certainly be shortened, let alone monetary expansion measures. The Great Depression may still cause considerable damage. However, if the money stock does not decline, it is hard to believe that the money income will drop by more than one third and the price level will drop by more than one third in four years. "

AlanMeltzer pointed out in his book AHistoryoftheFederalReserve Server that extreme views such as monetary policy being the only cause of the Great Depression or monetary policy having nothing to do with the Great Depression are untenable. The Great Depression can be called a monetary event in two aspects: first, monetary policy could have alleviated or prevented the economic downturn, but it did not. In this sense, the Great Depression was a response to monetary policy; Second, the initial economic downturn was a response to negative currency shocks.

However, it is also biased to criticize the improper handling of the Fed at that time from the present perspective. After all, the intervention of monetary and fiscal policies in the economy at that time was not deeply rooted in the hearts of the people, and even caused strong opposition. At that time, the federal reserve act stipulated that the Fed must hold collateral, and when issuing currency, it must be supported by gold or commercial paper generated in commercial transactions, which is a rule formulated according to the real paper theory. Due to the contraction of economic activities, the commercial paper that can be created is not enough to support the Federal Reserve’s currency issuance.

Barry eichengreen and some other researchers believe that the gold standard aggravated the severity of the Great Depression. For example, eichengreen thinks that the gold standard is the key to understand the Great Depression in his book The Golden fetters: The Gold Standard and the Great Depression. The gold standard in the 1920s made the international financial system more fragile, thus laying a hidden danger for the Great Depression in the 1930s. The gold standard spread the unstable shock from the United States to the world, which amplified the initial unstable shock. The gold standard is the main obstacle to offset action, and it is also the constraint for policy makers in the process of avoiding bank failures and controlling the spread of financial panic. The relevant research cited by Bernanke in the book Great Depression and his own research also show that countries that adhere to the gold standard have suffered more serious output decline and price decline.

In recent years, Gu Chaoming, chief economist of Nomura Securities, put forward the theory of balance sheet recession in his series of books to explain the Great Depression. He believed that the reason why the Great Depression was so serious was that many assets with bubbles accumulated on the balance sheet of enterprises. After the asset price fell, the balance sheet of enterprises was damaged and apparently insolvent. In order to repair the balance sheet, enterprises would speed up debt repayment and reduce investment, which would lead to insufficient demand, useless monetary policy and fall into a liquidity trap.

Some studies believe that Smoot-Hawley Tariff Act passed by the United States at the beginning of the Great Depression aggravated the severity of the Great Depression. Reid smoot, Republican of Utah and Chairman of the Senate Finance Committee, and Wells C. Hawley, Republican of Oregon and Chairman of the House Ways and Means Committee jointly promoted the smoot-Hawley Tariff Act, which raised import tariffs and implemented the beggar-thy-neighbor policy, which led to retaliatory actions by European countries. In the book "Mirror Hall: Great Depression and Great Recession, What Did We Do Right and What Did We Do Wrong", the author cites relevant research and thinks that tariffs have little impact on the American economy and other economies, and its real evil result is to destroy the cooperative atmosphere of the international community. The US trade protection policy has triggered retaliation from other countries, and at that time, it should have required the full cooperation of all countries to deal with the Great Depression.

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"Penguin Highway" exposed hand-painted poster Anthony Bunny became a penguin friend.

1905 movie network news Recently, the winner of the best animated film in the 22nd Fantasy International Film Festival, the animated film Penguin Road, which was adapted from the novel of the same name by the famous Japanese writer Tomihiko Morimi, officially announced that it would be finalized on May 17th. Today, Anthony, a well-known emotional writer, and his healing image "Buer Rabbit" have become Penguin’s "friends" and have a wonderful and fantastic growth journey together. At the same time, the hand-painted poster of the cute penguin and the warm-hearted rabbit in the same frame is also particularly exposed, showing the bright and warm tone of the film, and the house dancing with the petals seems to reveal a mysterious atmosphere, which is full of curiosity.

 

Penguins and rabbits roam the world of "light science fiction"

"Best friend" Anthony went online to accompany penguins to explore this summer.

Penguin Highway tells the story of a group of penguins appearing out of thin air in a small town far from the sea in an ordinary summer. After witnessing the coke can thrown by the dentist’s assistant sister turned into a penguin, Qingshan, a young boy with strong curiosity, decided to find out, thus launching an incredible and unforgettable summer adventure.

In the "Companion" version of the hand-painted poster released this time, the clear sky, the big clouds and the lush earth are brightly colored, outlining everyone’s childhood memories of nature; And countless houses float in the air with petals, which seems to constitute a wonderful and fantastic new world. The cute little penguin running forward and the warm-hearted Bunny went on a wonderful journey of exploration. The red love in Bunny’s hands seems to mean the constant emotional theme in this journey. Reality and fantasy, memories and longing are intertwined, showing the unique light sci-fi temperament in Penguin Road, which makes children and adults yearn for it together.

A bright and warm animated film can touch the softest hearts of countless people with gentle and firm companionship, which coincides with the original creation of writer Anthony. Since 2008, Anthony has created a warm growing daily life and a delicate emotional world with a series of clear essays and gentle stories. When Penguin Road came to China across the ocean, Anthony and his warm and cute image "Buer Rabbit" became the "friends" of the little penguin, and accompanied the little penguin and the audience to explore the "Penguin Road" connecting fantasy and reality with warm words. The chemical reaction between them was full of expectations.

 

Fantastic youth unlocks the sweet and sour growth.

The healing penguin opens the "road trip" with warmth

Behind the summer adventure story full of fantasy and surprise, Penguin Road is undoubtedly one of the important points to watch for its realistic narration and interpretation of the growth story. In the film, Qingshan students and friends persistently follow their inner voices and explore the incredible things that appear at any time in ordinary daily life. In this process, there are not only surprises to discover the wonders of the world, but also topics such as parting and even death that must be faced when growing up. Clues with different tastes and colors are connected in series, which makes a green and wonderful annotation for growth.

Nevertheless, the growth story of Penguin Road does not overemphasize the pain and regret of growing up. As Anthony, the penguin’s "best friend", once wrote: "In life, there will always be unexpected warmth and endless hope." The emotional expression with high temperature in Penguin Road covers the little things encountered in the process of growing up. Whether it is the ignorant feelings between teenagers and big sisters or the sincere warmth between teenagers and their families and partners, it brings warmth to Qingshan students’ growth and exploration, which makes the story of Penguin Road very authentic without losing its true nature of "healing system".

 

The film Penguin Road is directed by Hiroyasu Ishida, written by Makoto Ueda and Tomihiko Morimi, and sung by popular actors such as Kana Kita, Yuu Aoi, Kugimiya Rie, Hidetoshi Nishijima and Naoto Takenaka. It will be released nationwide on May 17th this year.

The price is 49.68-59.68 million yuan, and 1.3L is listed in lifan 520.

  [News] On September 28th, 2006, 1.3L carrying the bonfire smoke of the national rally championship was officially listed with the momentum of its king’s return. This is the second economical car launched by Lifan Motor after the 1.6L520. 1.3L The prices of three models in lifan 520 are as follows:Standard 49680 yuan; Comfortable 55680 yuan; Luxury 59680 yuan.


Home of the car


"lifan 520"


● Return home with a grand listing.


  Wen Fan, the world champion driver who signed for Lifan, completed the whole race with a 1.3L lifan 520 in the just-concluded national rally championship in Kaiyang, and returned home with excellent results. Lifan Motor sent the car that has not yet been put on the market to the arduous rally to be tortured, showing Lifan’s confidence in 1.3L. Excellent record also confirms this-1.3L lifan 520 has excellent performance. Carrying the aura of the National Rally Championship, 1.3L lifan 520 announced its official listing in China.


● Focus on independent market research.


  Judging from the current market, the rising oil price has brought a lot of pressure to the automobile market. The national policy on small-displacement vehicles has gradually become a baton to guide the future automobile market. With its fuel economy and practicality, 1.3L cars are more and more in line with the psychology of rational consumers. 1.3L has been regarded as another "golden displacement" in the sedan market, and this market segment has also been valued by more and more automobile manufacturers. For Lifan Motor, it is no exception.


  As early as the successful listing of 1.6L in lifan 520, Lifan Automobile Group started the research and development of 1.3L.. Under the leadership of Dr. Wang Delun, President of Lifan Automobile Research Institute, after more than two years of painstaking research, Lifan 1.3L engine (LF479Q1) was finally successfully developed, and was first installed on export cars, which was recognized by foreign users.


1.3L Detailed decryption of lifan 520 parameters and configuration.


"Lifan 1.3L Engine (LF479Q1)"


  According to Dr. Wang Delun, this lifan 520 1.3L engine has been redesigned according to the driving habits and oil characteristics of China consumers, so that it has achieved a good balance in power, fuel consumption and emissions. It adopts in-line 4-cylinder, 16-cylinder and double overhead, and its advanced mechanical structure greatly improves the utilization rate of this engine. The emission has reached the Euro III emission level. The data show that the maximum output of Lifan 1.3L engine reaches 65kW/6000rpm, the maximum torque reaches 110 N m/3500 ~ 4500 rpm, and the minimum fuel consumption rate is less than 270 (unit: g/kW). The advantages of this engine are high torque, high power and low fuel consumption.


● The first choice for economical and fashionable households.


  1.3L lifan 520 continues the concept of "lifan 520, a good car and a good family" and adopts the same appearance as 1.6L lifan 520. Its "big eyes" and streamlined shape make it extraordinary. In terms of configuration, the 1.3L lifan 520 is equipped with reversing radar, electric window, electric adjustable rearview mirror, 6-disc CD, rear center armguard, etc. In terms of safety, the 1.3L lifan 520 is equipped with safety devices, and at the same time, the integral side wall, cage-type safety body, four-door anti-collision beam, front bumper reinforcement beam, vehicle steel plate of 0.8 ~ 1.2 mm, etc., which makes lifan 520 have extraordinary safety. The price of such a 1.3L lifan 520 Standard Edition is only 49,680 yuan, and its luxurious configuration is no more than 60,000 yuan, which makes it the first choice for family cars.


Home of the car


"In lifan 520’s car"


● Fashion car purchases are used before buying.


  The consumption pattern of "try first, then pay" has gradually become a fashionable consumption trend, but in the automobile industry, Lifan Automobile is the first enterprise to eat crabs if it dares to launch the consumption pattern of "use first, then buy". As a latecomer in the domestic automobile market, Lifan knows that product quality is the winning factor for Lifan’s success. 1.3L lifan 520 has withstood the severe test in the national rally, and returned home with honor. Facts have proved that 1.3L lifan 520 has excellent quality.


  In order to further dispel users’ worries, Lifan Automobile Sales Co., Ltd. launched a "use before buying" car model for the first batch of customers in Chongqing, so that users can truly feel the quality of lifan 520 and truly realize the purpose of "taking customers as the center". It is precisely because of the excellent quality of the 1.3L lifan 520 that Lifan Motor dares to let users use it first and then buy it, and the users feel satisfied before they formally pay for it. If you are dissatisfied, you can return the car. Its purpose is to completely dispel the psychological defense of users and win the favor of consumers with quality.


The Yangtze River in China adds wings to economic and social development.

  This is the river course photographed in the source area of the Yangtze River in Qinghai on July 21st, 2022.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Zhang Long photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Zhang Long photo

  This is a photo taken in Qinghai on July 18, 2022 of the Qiji Balong (drone photo) at the starting point of Tongtian River, the main stream of the Yangtze River.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Zhang Long photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Zhang Long photo

  The intersection of Qingxi River and the Yangtze River, a tributary of the Yangtze River, was photographed in Dadukou Town, Naxi District, Luzhou, Sichuan on September 28th, 2022.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Yang Tao)

  On September 28, 2022, in Dadukou Town, Naxi District, Luzhou, Sichuan, workers maintained trees in the green space along the Qingxi River, a tributary of the Yangtze River.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Yang Tao)

  On September 28, 2022, in Dadukou Town, Naxi District, Luzhou, Sichuan, workers pruned plants in the green space along the Qingxi River, a tributary of the Yangtze River.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Yang Tao)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Ran Jianxiu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Ran Jianxiu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Ran Jianxiu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Ran Jianxiu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Wei Dongsheng)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Wei Dongsheng)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua news agency

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua news agency

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Hu Chao photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Hu Chao photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Hu Chao photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Hu Chao photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zheng Jiayu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zheng Jiayu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zheng Jiayu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zheng Jiayu)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Chen Lingzhi)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Chen Lingzhi)

  The reservoir water of Bailianhe Reservoir in Hubei Province flows to Xishui County and Qichun County of Huanggang City through the East Main Canal (photo of drone, taken on September 27, 2022).

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Chen Lingzhi)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Ding Ting photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Ding Ting photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Ding Ting photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zhong Zubiao)

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency (photo by Zhong Zubiao)

  On September 27, 2022, workers processed sports nets in Hunan Xinghai Sporting Goods Co., Ltd., Yuanjiang City, Hunan Province. In recent years, this traditional fishing net manufacturer has transformed to produce sports and leisure nets.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Xue Yuxi photo

  On September 27th, 2022, workers packed asparagus in Luxiaomei Food Co., Ltd., Yuanjiang City, Hunan Province. In recent years, Yuanjiang City has developed asparagus industry and rationally utilized reed resources on the basis of environmental protection.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Xue Yuxi photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Xue Yuxi photo

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  Visitors watch the inscription of Baiheliang in the protective cover through the viewing window in the underwater gallery of Chongqing Baiheliang Underwater Museum (photo taken on February 21, 2021).

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  Visitors watch the inscription of Baiheliang in the protective cover through the viewing window in the underwater gallery of Chongqing Baiheliang Underwater Museum (photo taken on February 21, 2021).

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  This is the inscription of Baiheliang in Chongqing Baiheliang Underwater Museum (photo taken on February 21, 2021), which uses the principle of "pressure-free container" to protect the original environment.

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  Divers are cleaning the cover of Baiheliang inscribed pressure-free container in Chongqing Baiheliang Underwater Museum (photo taken on March 15, 2021).

  The Yangtze River originates from the Qinghai-Tibet Plateau, with a total length of about 6,300 kilometers. It is the largest river in China and is called the mother river of the Chinese nation together with the Yellow River. In recent years, the provinces and cities along the Yangtze River Economic Belt have fully implemented the new development concept, and a picture of beautiful ecology, prosperous industry and prosperous culture is slowly unfolding along the Yangtze River.

  Xinhua News Agency reporter Liu Yushe

  

"Maleficent: Mistress of Evil" Exposes High Energy to Watch Angelina Jolie’s Heavy Return

1905 movie network news Marvelous: Mistress of Evil is about to hit the mainland cinema this Friday. Recently, the film has launched a series of "high-energy watching pictures", taking stock of this upgraded dark fairy tale from plot, role, production and other aspects, further detonating expectations!

"Maleficent: Mistress of Evil" was created by Oscar nominated director Joachim Rønning and the Oscar team. Superstar Angelina Jolie returned to lead the star lineup, presenting a more mysterious fantasy world outside the Moor Forest, and the increasingly fierce emotional entanglement between human beings and elves, subverting your imaginary fairy tale.


Phenomenal craze is coming again, and the global ceremony is detonating expectations.

In 2014, Maleficent was born, and the global superstar Angelina Jolie played Maleficent, subverting the villain in the classic fairy tale and stunning the world. This film not only grossed $758 million in the world, but also found a new way for Disney fairy tales to be adapted into movies with an unprecedented dark fantasy style, which set off a Malinfeson craze around the world.

 

After five years of hard work, Maleficent: Mistress of Evil has returned in the golden autumn, and has held grand premieres in Los Angeles, London, Shanghai, China and other places, which has been highly recognized by the media and audiences at home and abroad: Scott Mendelson, a film critic of Forbes, praised Maleficent: Mistress of Evil as "full of amazing magical effects and presenting a grand battle scene", while E! News editors say that the big scenes in the movie are amazing, while Angelina Jolie combines elegance and playfulness, and once again perfectly shapes the unique Maleficent.

 

Julie returned to lead the ultra-luxury lineup.

As the premiere audience said, it is one of the biggest highlights of this film to return to Angelina Jolie, who plays Marion Feisen. As an all-around filmmaker who is in charge of the stage and behind the scenes, Julie has achieved countless classic roles with her superb acting skills and personal charm. She has not only starred in big movies such as Lara Croft (Tombraider) and Mr. and Mrs. Smith, but also won authoritative recognition such as Oscar Award and Golden Globe Award. In this film, she shows the complex inner feelings of the character incisively and vividly. She is eccentric when facing servants, soft when facing Princess Ai Luo, but evil and domineering when facing enemies, and she automatically becomes the focus wherever she is. Julie once admitted that Maleficent was her favorite fairy tale character. Before returning to the curtain for the first time in five years, she devoted all her creative enthusiasm.

 

In addition to Julie, "Maleficent: Mistress of Evil" also assembled a luxurious lineup that surpassed the previous works, including Elle Fanning, the legendary actress Michelle Pfeiffer (Ant-Man and the Wasp), Chiwetel Ai Ji, the nominee of Oscar winner, and Sam Riley, a crow servant with countless "warm men" in the previous works. The all-star lineup, which is more luxurious than the previous one, will jointly perform this two-world war that is related to the life and death of human beings and elves.

 

Dark subversion fairy tales amazing reversal emerge one after another.

In "Maleficent: Mistress of Evil", Princess Ai Luo, played by Elle Fanning, made an engagement with Prince Phillip, which revived the already calm situation. BLACKPINK, a different force from Moer Forest and Aotai Kingdom, appeared and set off an unprecedented magical war.

 

For Moore Forest, Marlene Fissen, the dark elf played by Angelina Jolie, is undoubtedly the most important role. Insight into the world, she always doubted human beings and love, so she was wary of Princess Ai Luo’s engagement. But this time, Maleficent is no longer alone — — By a coincidence, she found her own kin, the "Night Clan", but she soon found that her kin had to hide everywhere because they were expelled from the human kingdom. The night clan also has different attitudes towards human beings. The "peace faction" is led by Connal, played by Chivettel Ai Ji, and the "war faction" is led by Bora, played by Ed Skrein. Both sides regard the powerful Maleficent as the key to solving the conflict with human beings.

 

On the other hand, in the human camp, Queen Ingrith is the trader who controls the overall situation — — On the surface, she seems to be the kind and gentle mother-in-law of Princess Ai Luo, but she is evil, cunning and selfish at heart. As the story unfolds, Queen Ingrid’s plan also surfaced, pushing humans and elves to the final decisive battle step by step.

 

Explore a bigger world, magnificent and stunning.

The previous work "Sleeping Charm" creatively subverts the fairy tale of Sleeping Beauty, stunning the world with its dark and fantastic aesthetic style, and this time "Maleficent: Mistress of Evil" returns after five years, which will further explore the fantasy world of "Sleeping Beauty" Princess Ai Luo and Marlene Fissen, and present beautiful fairyland, strange creatures and unique epic battles through top technology and super creativity.

 

This film invites production designer Patrick Tatopoulos, who once designed Hollywood blockbusters, to create a colorful fairyland, a dark jungle, a magnificent kingdom castle and a wonderland of mountains and seas with strange peaks and rocks. In addition, Ellen Mirojnick, a famous costume designer who has cooperated with Angelina Jolie for many times, also joined the film to design gorgeous costumes with different styles for Julie, Pfeiffer and Fan Ning.

 

In addition, the special effects action scenes created by this film are even more shocking. The scene of Maleficent’s full-scale attack on the castle is full of gas, and the long lens that shuttles freely will be even more shocking on the big screen. And the picture in the trailer is just the tip of the iceberg — — Maleficent: Mistress of Evil further reveals the "past lives" of the Night Clan to which Maleficent belongs, and shows the amazing fighting capacity of the Night Clan under the leadership of Maleficent. In the battle with the human camp, they went into the sky and were not afraid of each other’s strong ships and guns, bringing a gorgeous and amazing magic war.

 

The upgraded dark fairy tale "Maleficent: Mistress of Evil" will dazzle the national cinemas in 3D, IMAX 3D, China Giant Screen, Dolby Cinema and other formats on October 18th. A more magnificent fantasy world, with equal superstars racing, and an epic battle between the two worlds on the verge, will subvert the fairy tale in the Golden Autumn Cinema!

It has produced 70% false eyelashes in the world, and the county town of Shandong is not satisfied.

A piece of false eyelashes as light as feathers has created the prosperity of Pingdu beauty industry. With the gathering of nearly 4,000 beauty eyelash enterprises, "70% of the world’s false eyelashes are made in Pingdu" has become the city business card of this small county in Jiaodong.
In the Pingdu beauty and eyelash industry of nearly 4,000 enterprises, a price war of "rolling up and dying" has already started quietly. Brand, e-commerce and "explosive products" are the key words of this fierce competition.
Small eyelashes, big mystery. The false eyelashes market has a unique business operation logic. How can Pingdu enterprises play the global market? Under the increasingly involution industry situation, how will Pingdu drive the regional brand of "eyelash capital" to "go out of the circle"?
Collective reflection of Pingdu beauty cosmetics enterprises;
Why is it so difficult to cultivate independent brands?
Among the 618 promotion banks, Qingdao Ruoman Eyelash Co., Ltd. (hereinafter referred to as "Qingdao Ruoman") has received orders from downstream wholesalers, which has greatly doubled before. In Pingdu, there are about 3,895 false eyelash enterprises like Qingdao Ruoman, which have driven more than 50,000 local employees. At present, the annual output of false eyelashes in Pingdu accounts for about 80% of the country and 70% of the world.
Observing the current Pingdu, local beauty and eyelash enterprises are mainly engaged in processing on behalf of others. Although some local brands, such as Mengjieshangpin and Menglu, have broken into the head of the industry, among the nearly 4,000 Pingdu enterprises, only a few can do so, and the lucrative sales ends are still mainly concentrated in southern cities with developed e-commerce formats such as Guangzhou, Shenzhen and Hangzhou.
Pingdu, which has mastered the "lifeline" of 70% false eyelashes in the world, has a production advantage and a larger profit margin at the sales end. Naturally, there are also local enterprises trying to regain the initiative in sales.
It is a good idea to extend the industrial chain to expand the profit growth point, but brand marketing is not a strong point for production enterprises. After trying, some manufacturers choose to return to the existing track.
Pingdu Nuofan Times Eyelash Crafts Co., Ltd. (hereinafter referred to as "Nuofan Times"), which has been engaged in the processing of false eyelashes for 12 years, settled in Pinduoduo’s self-operated sales channel last year. "There is no profit, and finally it is found that it has lost money." Chen Dongliang, general manager of Nuofan Times, believes that "to be our own strength, our strength is OEM production. As long as the volume is large enough, we can survive safely."
Nuofan age production workshop
Yu Xiaoqian also tried the water. "It is difficult to set up a professional e-commerce operation team in Pingdu, and it requires a lot of capital investment. More importantly, the low industry threshold makes it easy for the trained operation team to go it alone and become a competitor." She concluded, "This is tantamount to a’ gamble’."
The high cost of trial and error and the lack of professional operators are the obstacles that hinder Pingdu false eyelashes enterprises from building brands. Under this premise, cooperation with professional organizations to "learn from each other’s strengths and make up for their own shortcomings" is becoming the solution for some Pingdu false eyelashes enterprises.
Yu Xiaoqian’s approach is to "cooperate with the’ store group’ to sell goods and wholesale them to small sellers who sell their own brands, thus increasing sales and expanding brand influence."
Wang Ming, general manager of Qingdao Yimei Eyelash Co., Ltd., explored a new way-contract brand contract system. Wang Ming told the reporter, "Sign an underwriting agreement with a third-party organization, set a sales volume, and achieve the proportion of reaching and failing to reach the agreement. In this way, the cost and inventory pressure are transferred to third-party organizations, and the profit rate of enterprises is lower, but the cost is reduced, and there is a guaranteed revenue. "
The collective reflection of enterprises to cultivate their own brands also reflects the "flaws" that need to be improved urgently in Pingdu’s beauty eyelash industry. In this process, Pingdu’s beauty eyelash enterprises have demonstrated their flexibility and innovation in coping with the market, and also laid a new foundation for the future "multi-flowering" of Pingdu’s beauty eyelash industry.
How to win the "self-killing" in the industry?
Pingdu set off an "industrial revolution"
"The current false eyelashes market is a’ self-killing’ market within the industry." Chen Dongliang, who has 12 years of experience in the production of false eyelashes, said with emotion that the industry threshold is not high, more and more people are entering the market, and the industry is involved. At the same time, there are still many self-employed people who have no operating costs to promote the "price war" situation, and the production pressure of standardized factories has increased sharply.
The production barrier of false eyelashes is not high, but the production process is complicated. A pair of false eyelashes must go through at least 7 processes and 9 workers in the foundry. For example, the labor cost of a box of 10-row "lazy trilogy" false eyelashes is about 3 yuan, accounting for more than half of the labor cost, in addition to logistics, operation, venue and other costs, while the retail price of this style in Pinduoduo has been as low as seven or eight yuan, and the profit margin is extremely compressed.
The low industry threshold and the continuous "price war" are followed by "homogenization". In the commercial world of false eyelashes, a newly developed "explosive product" has a dividend period of only half a month, and then many "imitations" came into battle and fought a "price war", and the price of the original "explosive product" was soon forced to reduce.
"Patent protection of false eyelashes is very difficult. First, enterprises are not sure which one will be’ explosive’, so it is difficult to invest in each patent application; Second, the scope of patent protection is limited, and it is difficult to define’ plagiarism’ if’ imitation’ slightly changes the degree of eyelash crossing. " Yu Xiaoqian told reporters with the experience of people around him. Paradoxically, when the responsibility of "imitation" was successfully investigated, many "imitation" disappeared together, and the popularity of this "explosion" quickly disappeared, and the life cycle was shorter.
False eyelashes produced by Pingdu
A simple lawsuit can’t summarize the unique business operation logic of the false eyelashes market. Obviously, a pair of "invisible hands" are needed to maintain the benign order of the market. To this end, Pingdu has started a new round of "industrial revolution" in this involution, and started the "first shot" of industrial transformation and upgrading.
In recent years, Pingdu has successively built a beauty online new economic industrial park, a beauty supporting industrial park, Dazeshan and old shop production bases, and opened up the upstream, middle and lower reaches of raw material production, processing and manufacturing, and e-commerce sales.
"From 2020 to now, the park and Zhejiang University Robotics Research Institute have jointly established a joint research and development center for beauty smart equipment to develop intelligent manufacturing equipment and digital workshops. The equipment such as card loading machine, card punching machine and glue coating machine has been put into trial operation and is expected to be put into use in 2026." Pan Xinyu, head of the operation of Qingdao Beauty Online New Economic Industrial Park, said.
In addition, pingdu city Beauty Eyelash Association plans to set up a "patent pool" with beauty eyelash enterprises to protect original designs and cooperate with enterprises to promote the standardized development of Pingdu eyelash industry.
At the beginning of this year, Pingdu issued a number of policies to support the development of eyelash industry, rewarding qualified "individual enterprises", enterprises above designated size and cross-border e-commerce enterprises, and issuing corresponding support policies for brands, talents, exhibitions and park agglomeration.
Pingdu beauty cosmetics online new economic industrial park under construction
There are various indications that Pingdu is transforming and upgrading through industrial agglomeration, branding, digitalization and standardization, creating a regional brand of "China Eyelash Capital Pingdu", trying to crack the internal volume of the industry and fight a "breakthrough war" to compete for strength.
Many false eyelash enterprises unanimously reached a consensus that the supply capacity is the "line of life and death" to test whether the false eyelash enterprises can survive for a long time, and the general amount of "70% of the world’s false eyelashes are made flat" is the strength and advantage of Pingdu beauty eyelash industry. In this increasingly fierce competition, thanks to the "industrial revolution" initiated by Pingdu, it is expected to further reduce costs and increase efficiency. In the future, Pingdu, how to make the regional brand of "eyelash capital" move around the world is worth looking forward to.
(Public Daily, public news client reporter Du Yanan)
Reporting/feedback

More than 1,000 medical staff from Shanghai Aid Qiong Medical Team returned from Sanya.

BEIJING, Sanya, September 3 (Reporter Wang Xiaobin, Li Yufan) This round of epidemic in Sanya has entered the final stage. On September 3, more than 1,000 medical staff from Shanghai Aid Qiong Medical Team flew back.

  Shanghai Aid Qiong Medical Team consists of 1007 medical staff from 25 medical institutions in Shanghai, and it is organized into two teams to take over the third and fourth cabin hospitals in Sanya.

  The Third and Fourth Compartment Hospitals in Sanya City closed their cabins as of the 2nd, with a total of 3,470 patients admitted and 2,760 discharged. Among them, the third-party cabin hospital, which is in charge of the first batch of medical teams in Shanghai, admitted 2196 infected people (the oldest is 95 years old and the youngest is 8 months), and the fourth-party cabin hospital, which is in charge of the second batch of medical teams in Shanghai, admitted 1274 patients (the oldest is 99 years old and the youngest is 4 months), and all the patients were discharged (transferred).

  Zheng Junhua, the leader of the First Medical Team of Shanghai Aid Qionghai, introduced that the Shanghai Shelter Medical Team, with Shanghai’s anti-epidemic experience and management model, comprehensively promoted medical treatment according to the local actual situation in Sanya. Pay equal attention to the treatment of basic diseases in COVID-19, the prevention of light to heavy and the treatment of severe diseases, and the treatment of traditional Chinese and western medicine, focusing on the "one old and one small" vulnerable groups, issuing a proposal for caring for the one old and one small, and strengthening nutritional treatment.

  On September 3rd, Shen Xiaoming, secretary of Hainan Provincial Party Committee, saw off the Shanghai medical aid team in Sanya. On behalf of Hainan Provincial Party Committee, provincial government and Hainan people, he extended high respect and heartfelt thanks to the medical aid staff.

  Luo Dong, vice mayor of Sanya, once again expressed his respect and thanks to the selfless dedication of Shanghai Aid Qiong Medical Team at the regular press conference on the afternoon of the 3rd.

What is the impact of US tariffs on China’s "green" products?

At the 2024 new york International Auto Show, people are watching the electric cars on display. Image source: Anthony Behar/Alamy

On May 14th, the U.S. government announced that it would substantially increase the tariffs on a series of products imported from China, most of which are aimed at "green" or low-carbon technology products. The tariffs will take effect on August 1st, including 100%, 25% and 50% tariffs on electric vehicles, lithium batteries and solar cells respectively. The affected categories of China goods include medical supplies, steel and aluminum products and marine cranes, and the importers will have to pay the established tax rate to the US government.

This tariff will reduce the competitiveness of related products and keep them out of the American market.

This not only marks the spread of tension between China and the United States to new areas, but also will have an impact on global energy transformation, climate diplomacy, Latin American manufacturing and trade relations, and the essence of technological development in the 21st century.

In this regard, Dialogue Earth interviewed experts from Europe, China and Latin America.

Belinda Schäpe

Independent expert and consultant on climate policy and China-EU relations in China.

Recently, the United States imposed tariffs on green technologies, marking a new stage in the Sino-US trade war, which may lead to a slower pace of energy transformation in the United States. People welcome healthy industrial competition, but the current policy of the United States may not achieve the expected results: despite the huge subsidies provided by the Inflation Reduction Act, the new tariffs will make the price of green technology in the United States more expensive, thus hindering global cooperation in tackling climate change. The EU should find its own way to deal with China’s dominant position in the field of green technology instead of shrinking on the issue of climate targets.

The EU needs to carefully strike a balance between the two goals of supply chain resilience and climate resilience. Hastily excluding China from the green technology supply chain will threaten the EU’s climate targets. In order not to affect its climate goals, the EU needs to take a pragmatic view of the threat posed by China’s green technology: although dependence on China may bring economic and strategic risks to some goods, it may not be the case for other categories. In order to ensure a smooth energy transition, it may be inevitable to rely on China to some extent in the short to medium term, especially considering China’s leading position in the international supply chain. To realize the diversification of these supply chains, it is inseparable from global partnerships, especially with developing countries around the world, which need to be supported by financial strength and innovation, rather than new tariffs.

With the escalation of tension between China and the United States, China-EU relations play an important role in maintaining the continuity of climate cooperation and diplomatic dialogue. China and the United States are about to start a confrontation in the field of green technology, which may affect global climate cooperation. If Trump is elected president of the United States for the second time, the United States may give up its climate commitment, and one of the few active working groups between China and the United States will also end. If Sino-US climate cooperation breaks down, the EU will have the responsibility to cooperate more closely with China to promote global climate action and urge China to fulfill its climate commitments. The EU should be prepared to maintain its position as a climate leader, and at the same time be cautious in dealing with trade tensions.

Yao Zhe (Yao Zhe)

Global Policy Advisor, Greenpeace East Asia Branch

On the occasion of the US election, President Biden’s decision to escalate the Sino-US trade dispute on green products is a risky bet. Being tough with China may win some voters’ votes and gain short-term political benefits, but it will also lose China’s trust in climate cooperation. China is expected to take countermeasures against the new tariffs, but the Sino-US climate dialogue will continue. However, if the green trade dispute continues to escalate, it may hinder the two countries from reaching any substantive climate cooperation action.

The China-US Climate Dialogue now has a new leader. John Podesta, the top climate diplomat in the United States, is also responsible for implementing the Inflation Reduction Act. His dual identity will inevitably bring closer the relationship between trade and climate dialogue, which will bring a severe test to the resilience of bilateral climate cooperation.

Climate is a special link to stabilize relations between the two countries in difficult times. However, the recent actions of the United States, including putting pressure on China with "overcapacity" and sharply increasing tariffs on electric vehicles and solar cells in China, have all released contradictory signals.

Competition may be the keynote of Sino-US relations for a long time to come. But that doesn’t mean that the two countries must be tit for tat in every aspect. On climate issues, even in green industries, the two countries still have good reasons to cooperate closely.

China enterprises are looking for opportunities to establish joint ventures and production centers in overseas markets, including the United States. This will help create jobs for the local area and promote economic growth. If Chinese and American enterprises are willing to cooperate, politics should not be an obstacle.

David Tyfield

Professor of Sustainable Transformation and Political Economy, Lancaster University

The new tariffs imposed by the United States on China’s electric vehicles show that more and more influential voices in the United States realize that the importance of electric vehicles is far more than a minor upgrade of long-standing automobile technology.

At present, we stand at the starting point of the social and technological evolution of electric vehicles. In the digital age, they are more and more likely to become "supercomputers on wheels". Therefore, electric vehicles are not only the core of the key travel industry and geopolitical competition in the 21st century, but also the key technology to shape the urban life style and the "good" vision in the future, which will further affect the global order and power.

In view of the fundamental mismatch between the current and emerging superpowers in terms of global outlook, it is not surprising that we see the competition around electric vehicles escalating and gradually moving towards "strategic decoupling". This kind of competition will not only involve the future form of electric vehicles, but also shape the future world in turn.

In the "Global Electric Vehicle Competition", the firm participation of the United States is welcome-not because of the speed of electric vehicle promotion, nor because American innovation is "better" in a sense, but because it has at least established a meaningful competition platform for the quality of electric vehicles. It also ensures the development track of this key technology, and will not only meet the needs of China by default.

However, this protectionist strategy risks being defeated by themselves. This is inevitable, and what is currently on the table is not the "best situation" of Sino-US cooperation-that is, a win-win strategy with the lowest risk.

Therefore, how this latest initiative affects the transformation of global sustainable travel depends on its complex details in the medium term. As the United States and China offer increasingly different and directly competitive electric vehicle visions, other countries (both of which need their markets) may balance them, thus producing positive global results. However, the opposite result may also occur, that is, due to the intensification of geopolitical division, the cycle of distrust slows down the popularization of electric vehicles and has a negative impact on this technology.

In a word, this tariff means that we have entered a new era. In this era of intensified global competition, it is possible to accelerate or slow down the popularization of electric vehicles; Only one thing is certain, that is, the electric vehicle industry will be more turbulent.

Jorge Heine

Professor, Pardee School of Global Studies, Boston University, and temporary director, Pardee Center for the Study of the Long-Range Future, Boston University.

This move by the United States may open the prelude to a large-scale escalation of the Sino-US trade war, and all countries in the region should be vigilant about this. Presidential candidate Trump has announced that if elected, he will impose a 10% tariff on all goods imported from the United States and a 60% tariff on goods imported from China.

Since the 1990s, Latin American countries, including Chile, Colombia, Peru and Uruguay, have been betting on increasing exports and promoting economic growth through free trade and access to the markets of China and the United States (the total economic output of the two countries accounts for 40% of the global GDP). They also bet on the right thing.

Now, the signal from Washington is that the era of globalization and open market is over. Protectionism prevails. In addition to electric vehicles, the United States also pointed its finger at other green renewable energy products such as batteries and solar panels. Latin America has many key commodities such as copper and lithium needed for green transformation. Therefore, these practices of the United States are particularly worrying for this region.

For many Latin American countries, it is the best choice to make use of these key commodities and increase their value, so as to realize the transformation of green economy, and to stimulate economic growth after another "lost decade". Latin American countries are eager to cooperate with China and the United States to promote the realization of this vision by developing tripartite relations-just as countries in this region did at the peak of commodity demand.

However, the signal from Washington is that this method is no longer feasible. The United States now completely gives priority to the domestic market, even if climate change and regional green transformation will be affected by it.

Enrique Dussel (Enrique Dussel)

Coordinator of China-Mexico Research Center, National Autonomous University, Mexico

In the past few years, we have experienced conflicts between China and the United States. Many people are talking about "near-shoring", "on-shoring" and "offshore". I want to add the term "security-shoring" to this dialogue, that is, to put the national security of the United States above trade and have a direct impact on third-party countries.

Recently, the United States hopes that third countries must adopt the same regulatory rules for China, that is, the "invest compete align" strategy adopted by the United States against China. "Collaboration" will affect third-party countries, because the United States is seeking third-party partners to fight against China with it; The United States hopes that Mexico can be consistent with the US security outsourcing strategy in all fields.

In terms of elections, Biden and Trump both agree with this, so the current competition between the two sides is who is tougher on China.

Twitter Past: Musk’s Web3 Ambition, Dorsey’s "Ten Years of Revenge"

If you want to find a person with ambition, desire and ability to create a utopia on this planet, elon musk, the Iron Man of Silicon Valley, is undoubtedly the first choice.

This technology madman has brought cutting-edge technology projects such as Tesla and SpaceX into reality, so he is extremely rich. Now his new battlefield is social network: the privatization proposal that the world’s richest man spent more than 40 billion US dollars to acquire Twitter has been approved by the company’s board of directors. Musk said in the acquisition announcement that freedom of speech is the foundation of democracy, and Twitter is a digital town square where people discuss issues that are crucial to the future of mankind. Twitter has great potential-I look forward to unlocking it with the company and the user community.

Aside from political and financial conspiracy theories, many blockchain practitioners believe that Musk’s privatization of Twitter may become a change.A utopian experiment to set things right and return to the right development path of centralization.

Taking this as a starting point, a more free and democratic Web3 version of the online speech platform (protocol) will be established. This is exactly what Jack Dorsey, the former CEO of Twitter, has been trying to promote but failed repeatedly-he only owns more than 2% of the shares and has no voting control.

In this fairy tale with a clear distinction between good and evil, Dorsey is a frustrated idealist, the board of directors of Twitter is undoubtedly the spokesman of greedy capitalists on Wall Street, and Musk is a white knight who saves people from fire and water. Even Dorsey himself publicly stated that "taking it back from Wall Street is the right first step. 」In another version of the story, an oligarch grabs the world’s largest speech tool, and the danger behind it is obvious.

Reality is far more complicated than story. But no matter what kind of narrative, the importance of Twitter to the next generation Internet (Web3) is self-evident: not only because it is the largest and most controversial speech square, but also because it has the decentralized gene since its inception.

"Just created my Twitter. On March 21st, 2006, at 11: 50am, Dorsey posted the first official tweet in their oversimplified office. At this time, there were many strange things around the early employees in the office: hackers, anti-government, caravan vagrants …

The main founders are also full of free and loose colors. evan williams created the new concept of Blogger (he contributed a lot to the popularity of Blog) and devoted himself to promoting computers so that anyone can have his own newspaper; Jack Dorsey was wearing a blue explosive head and a nose ring. He had previously proved his ability by invading a company’s system to get a job. Biz Stone, on the other hand, gave up millions of dollars in salary and stock at Google in exchange for a "freer" entrepreneurial life. He is also an extreme animal lover. He once made the biggest fire in his career in order to prevent his colleagues from killing rats.

As you can imagine, Twitter’s management in this atmosphere was chaotic and disorderly in the early days. After that, it did not usher in explosive growth, and another "new creature" Facebook was the darling of the Web2 era:

By January 2006, less than two years after Facebook was founded, its users had exceeded 6 million. Viacom, an American media giant, offered $750 million to buy Facebook, while Yahoo offered $900 million.

Twitter is stuck with a seemingly simple question: how to explain itself to people.

Everyone has a different answer: "It is a network lacking sociality. ""It replaced text messages. ""It’s a new email. ""It’s a micro blog. "It is used to update your status. 」

Even though several founders didn’t figure out how to answer this question, Dorsey and Evan still disagree. Dorsey thinks Twitter is a place to tell others "what I’m doing", while Evan thinks Twitter’s role should be a way to share news, not status: Twitter is an information transmission network, not a social network.

Until mid-June 2007, when the number of Twitter users had exceeded 1 million and the first acquisition intention was ushered in, the above problems were still unresolved. Investors and news media are trying to interpret Twitter in their eyes, and even Yahoo, the acquirer, is quite confused about this. In Brickhouse, Yahoo’s business incubator, after a series of greetings and introductions, Bradley Horowitz, the person in charge at that time, couldn’t help asking the young entrepreneurs on the other side of the desk: "So, it is a social network? 」

This time, Dorsey broke the silence. "I think Twitter is a public utility," he said. "It’s an Internet broadcasting system. Then, he began to describe his vision for Twitter and pointed out that its status is equivalent to electricity.

It is conceivable that Bradley looked puzzled when he heard these answers, especially the idea that social media companies are a public utility. After the meeting, Bradley said goodbye to the founders one by one and told Evan, "We’ll be in touch."

Yahoo didn’t pay for this set of rhetoric. Soon after, they expressed their willingness to pay $12 million for Twitter-far below the expectations of Dorsey and others-and told Twitter that Yahoo could easily master the technology needed to set up Twitter because it was only "a simple messaging service" and "a few engineers could complete it within a week. If Twitter is not sold, then Yahoo will plan to build and release a competitive product.

There is no doubt that the three founders of Twitter rejected Yahoo’s proposal. In their view, this ironic acquisition did not undermine the confidence of the company, but promoted the team spirit. At least at that moment, "Twitter is nothing" had a consistent answer:

It is not a "message service" that Web1 bosses can take in at will, and it is also far from the classic case of "social network" Facebook in the Web2 era-for example, the tendency of decentralization defines itself as an Internet broadcasting system, and everyone can speak; For example, the original intention of opening up, greatly opening up various API interfaces, developers can call the data on the platform at will (Fred Wilson, one of Twitter investors, even thinks this is a problem); Compared with its background of emphasizing freedom and publicity.

It can be said that the above genes of Twitter almost perfectly coincide with the core requirement of the Web3 era-giving users the right to control their own data. Unfortunately, the word Web3 was not put forward by Gavin Wood (Gavin Woods), co-founder of Ethereum, until 2014.

Next, these genes that are unique to the times will influence the development direction of Twitter for many years to come, and also make it pay the price.

As time went on, Twitter began to attract enthusiastic investors. In early May 2008, the company’s valuation soared to 60 million dollars, and then it increased to 70 million dollars in the following days. Finally, when the news finally spread, the company’s worth had reached 80 million.

At the same time, chaos also spread within the company: after months of painful pulling and quarreling, Dorsey, who had been CEO of Twitter for less than seven months, was considered to have limited management ability, and was ousted by his former friend, major shareholder, co-founder Evan (holding 70% of the company’s shares) and investors. Evan personally served as CEO. Although Dorsey didn’t leave the company, he became an "invisible man" with no real power on the board of directors and a mascot who cooperated with the company’s good image in front of the media, although he didn’t want to cooperate with such a role.

Desperate and angry, Dorsey almost jumped to his arch-rival, Facebook, but finally he found what he really wanted: he co-founded Squirrel, a payment tool, with his old friend Jim Mckelvey, and later renamed it Square. At the same time, he also has a sideline-waiting for the opportunity to take revenge on Evan and the board of directors.

The line of sight goes back to Evan, the new CEO of Twitter. On February 13th, 2009, Evan took over Twitter completely. Although the company still has less than 30 full-time employees (some freelancers), Twitter is still developing rapidly, with more and more celebrities joining, and the number of users has increased by 900% within one year. In addition to the operational pressure brought by a large number of users, Evan has to deal with round after round of takeover offers.

These include technology giant Google Microsoft, famous artists, billionaires, celebrities, and even presidential candidate Al Gore. Of course, the most important opponent is Zuckerberg, who runs Facebook. In June 2010, Zuckerberg met with Twitter CEO Evan and others at his home, and once again made an invitation to buy. Twitter still chose to refuse and made clear the difference:

"People log on to Facebook to browse other people’s personal homepages, which accounts for most of the traffic on the website. News supply and information flow are only used as a springboard to browse other people’s personal homepages.Twitter has exactly the opposite experience. Information flow and news account for 90% of the traffic on the website, while the personal homepage only accounts for 10%.

In Nick Billton’s book "Incubating Twitter: A Wild Journey from Wild to IPO", the difference between Twitter and Facebook is not only the difference between social platforms and information networks (showing their personal satisfaction VS information transparency and freedom), but also they have very different moral standards:

"When Evan founded Blogger ten years ago, he established a firm belief in providing blog services. At that time, the goal of Twitter was already established: to provide people with a microphone and let them speak their minds … In the past, when government officials knocked on the door of Twitter for various reasons and asked for user information, the managers of Twitter support team would refuse," Without a search warrant, I can’t. Such an attitude has become a firm belief of Twitter for many years. Like DNA, it makes it a different kind of company in Silicon Valley.

Twitter finally resisted the court’s order to extract Twitter released by protesters in the Occupy Wall Street movement. Twitter also bravely faced the political persecution of WikiLeaks online supporters by the judicial department.

Completely different from Facebook, Twitter finally allows users to choose not to be tracked while using the service. Facebook, on the other hand, takes a completely different approach to free speech and tracking, which usually infringes on people’s privacy, and sometimes even deletes content that violates strict terms of service. Twitter is as open as a public swimming pool. 」

Contrary to the rapid expansion of every aspect of the company, the number of employees in the company is growing slowly, and the business income is still zero. Although he tried some methods, such as cutting costs and establishing close relationships with important partners, Evan still suffered the same treatment as Dorsey: the board of directors and early investors began to question whether Evan could lead Twitter to a new stage, and finally decided to oust him from the CEO position.

Nick Billton revealed in his book that Dorsey played a disgraceful role in this process, just as he thought he had been stabbed in the back by his friend, and he also betrayed his friend. It was he who actively contacted and lobbied important members of the board of directors, and finally got revenge by kicking Evan out of Twitter.

However, Dorsey did not immediately enjoy the sweetness brought by revenge, and it was still a long five years before he got his former CEO position again.

Let’s fast-forward to July 2015. When Dorsey took over as interim CEO from Dick Costolo, Twitter’s share price rose. People are expecting another story of Jobs returning to Apple to turn the tide, but at this time, the face of Twitter has changed a lot from five years ago.

In November 2013, Twitter was listed on the New York Stock Exchange and officially became a listed company. The management team’s control over the company was significantly weakened, and shareholders’ requirements for Twitter’s development speed and performance requirements were more urgent.

From 2010 to 2015, despite the stumbling, Twitter has changed from no revenue channel at all to creating revenue through advertising. To this end, the company continuously tightened the previous open API policy, banned third-party clients UberTwitter and Twidroyd in 2011, and banned the development interface of user data for third-party application developers in 2014, strictly restricting the tokens used for login. This incident upset Dorsey. At the end of 2021, he even tweeted that "this is the worst thing we have ever done", and argued that he was "not running the company at that time" and said that "the company has been trying to reopen it completely. 」

All the above behaviors have seriously damaged Twitter’s consistently open genes and public image, and at the same time, it has also attracted many criticisms, making Costello waver and limp on the balance beam of not annoying users and selling more advertisements. Not only are the growth of active users worrying, but the commercial income has never met the expectations of investors.

On the other hand, Facebook has no moral burden in extracting user data to expand the scale of advertising. In 2015, the scale of advertising realization exceeded $17 billion. At that time, a company had to do mobile advertising, and Twitter would only be considered after Facebook, Facebook Messenger, Instagram and Snapchat.

There are two problems in front of Dorsey. First, the activity brought by the worsening community environment is declining, and the platform is full of lies, violence, political manipulation and zombie accounts; The second is to give back to shareholders’ demand for making money and find a stable growth business income model. He also has a deep understanding of this: "We must carry out a very difficult restructuring of this company. 」

One of the key points of the reorganization is the healthy reform of the Twitter community and the rectification of extreme speech network violence. In the last quarter of 2017, Twitter cleared 58 million accounts within three months. By 2018, the number of accounts closed in May and June alone exceeded 70 million. Twitter under Dorset often plays the role of a platform to defend the bottom line of freedom of speech, but it always has two sides: when they act actively, users complain that Twitter is too much in charge; When he wants to give up, the government and the law have the responsibility to ask them to intervene.

Efforts to increase advertising revenue are still trapped in the past genes: limiting API to keep users and data in its own hands can maximize commercial benefits, but it will also damage the reputation established by Twitter; Adhering to the original intention of opening up has made the commercialization process far behind the expectations of shareholders. Even Dorsey, who entered the second palace, did not find the key to solve the contradiction at that time.

Twitter is still limping. Although its advertising revenue keeps growing at the same pace, its speed has been greatly improved by Facebook, and it also faces competition from many rivals such as Instagram, Snapchat and Pinterest. Dorsey was once again caught in the infighting of Twitter investors and almost relived the nightmare that was driven away more than ten years ago.

After the storm, although Dorsey was able to stay in office, it was even more difficult to fully control Twitter.

Mike Masnick’s famous article "Protocol, Not Platform: On the Technical Methods to Realize Freedom of Speech" published on August 21st, 2019 triggered a great discussion in the American scientific and intellectual circles, and it seems that Dorsey found a new way to solve the problem-the solution of the ——Web 3 version, and returned the censorship right to the users. He not only forwarded it the first time, but also announced a few months later that he would invest to set up a related independent team.

Dorsey also mentioned in the tweet that Twitter was like a set of protocols in the early years, but later it took another road, gradually became centralized and developed into a platform.

Soon after, Dorsey set up a team called "Bluesky" within Twitter to study the technical standards of social media decentralization. Try to build an open source and decentralized community platform, and gradually try to implement decentralization on a highly centralized community platform. The leader of the Blue Sky team is the successor (resigned) after Dorsey left Twitter.

But business problems remain to be solved:The agreement does not make money, how to maintain the company’s income? We don’t know what Dorsey really thinks, but in reality, cryptocurrency with decentralized agreement has become a possible path.So you can see that in his last few years as CEO, Dorsey almost aggressively launched a series of measures to benefit Web3 and cryptocurrency on Twitter:

He launched Twitter Space, allowing a large number of Web3 practitioners to communicate online in this space; He was also the first to launch an NFT product released by the Internet giant, so that Twitter users’ avatars can be displayed as NFT and certified; It also supports all people in the encryption circle to have a Twitter account, and every encryption project will register an account on Twitter and post a link in it. ……

Dorsey himself has become one of the most important advocates of Bitcoin. He not only praised Bitcoin as the future of cryptocurrency many times in public, but also actively promoted the integration of lightning network, set up a Bitcoin DeFi developer platform, built a Bitcoin cold wallet and built a legal currency version of Bitcoin decentralized exchange, which showed Dorsey’s yearning for a decentralized world.

Suji Yan, founder of Mask Network, is a senior entrepreneur in the field of Web3 and cryptocurrency, and one of the few early members of Bluesky.According to his close observation, Dorsey was under unprecedented internal pressure, and almost predicted that his time as CEO was running out, so that he did not hesitate to "do something big" before leaving his job. 」

In the last period of Twitter, Dorsey simply used Twitter to do a series of decentralization experiments. After he left Twitter last year, as the helm of the US version of Alipay "Square", he directly changed his name to "Block" and made it fully Web3-based. Recently, he sent a message to "repent" that Twitter violated its original intention and led to the centralization of the Internet, and he felt guilty. Until the acquisition of Twitter by Musk, Dorsey was one of the most active people, and even called him the "only trust solution" to solve the Twitter problem.

Although Musk has not mentioned how to transform Twitter, it can be seen from his previous remarks that he is interested in adding cryptocurrency payment to Twitter and binding cryptocurrency with Twitter’s advertising business. Sam Bankman-fried, CEO of FTX, a cryptocurrency exchange, gave Musk some suggestions on "Web 3 transformation" on Twitter, including chain encryption of tweets, monetization of tweets and charging for each tweet, and advertising on the user interface. Brian Armstrong, CEO of Coinbase, another exchange, thinks that Twitter is expected to become a distributed protocol over time-this is consistent with Dorsey’s original idea of Twitter, and there are rumors that Dorsey will return.

The past of Twitter decentralization has come to an end here, and the next road to Web3 will be completed under the strong influence of Musk. Whether he is an angel or a devil, a brand-new Twitter will appear soon. I hope it can fly in the sky like a free North American mountain bluebird, like its Logo that has been used since 2012, instead of being kept in an iron cage by oligarchs.

Nick Billton, Incubating Twitter: A Wild Journey from Wild to IPO.

This article comes from WeChat official account Geek Park (ID: geekpark) on WeChat. Author: Matt, editor: Jingyu, published by 36Kr with authorization.

The second instance of Nanjing female college students’ murder case rejected the appeal and upheld the original judgment.

According to the news of Yunnan Court Network, on September 20, 2022, the Higher People’s Court of Yunnan Province publicly pronounced the cases of intentional homicide of appellants Hong Jiao, Zhang Chenguang and Cao Zeqing, theft of appellant Hong Jiao and defendant Qi Wenqiang in the original trial, and ruled that the appeal was dismissed and the original judgment was upheld.

On July 7, 2022, the Intermediate People’s Court of Xishuangbanna Dai Autonomous Prefecture made a first-instance judgment, and sentenced the defendant Hong Qiao to death for intentional homicide, deprived of political rights for life, sentenced him to two years and six months in prison for theft, and fined him 10,000 yuan. He decided to execute the death penalty, deprived of political rights for life, and fined him 10,000 yuan. The defendants Zhang Chenguang and Cao Zeqing were sentenced to death for intentional homicide, suspended for two years and deprived of political rights for life; The defendant Qi Wenqiang was sentenced to two years in prison for theft and fined RMB 8,000. Li Sheng and Chen Shouping, plaintiffs in incidental civil action, were allowed to withdraw the lawsuit. After the verdict, Hong Jiao, Zhang Chenguang and Cao Zeqing refused to accept it and appealed. The Higher People’s Court of Yunnan Province accepted the case on July 20, and formed a collegiate bench according to law, and held a public hearing on August 26.

The second instance of Yunnan Higher People’s Court found that in early July 2020, the appellant Hong Qiao had a conflict with his girlfriend Li Mouyue (the victim, who died at the age of 21), so he invited the appellants Zhang Chenguang and Cao Zeqing to help kill Li Mouyue and make a crime plan. Hong Qiao designed in advance to trick Li into buying a plane ticket from Nanjing, Jiangsu Province to Jinghong City, Yunnan Province on July 9, and provided funds and some tools for committing crimes. He led Zhang Chenguang and Cao Zeqing to rehearse the killing methods many times and explained the details of the crime and the requirements of regular reporting, and instructed Zhang Chenguang and Cao Zeqing to fly from Nanjing to Jinghong City in advance to the agreed location of the crime, Pu ‘er Tea Park in Menghai County, and to buy shovels to dig holes in advance. At about 21 o’clock that day, Li Mouyue was lured to the crime site, and Cao Zeqing and Zhang Chenguang killed and buried Li Mouyue.

In May 2019, the appellant Hong Jiao instructed Qi Wenqiang, the defendant in the original trial, to steal a monocular night vision device (worth 18,000 yuan) in a resort in Nanjing.

The Higher People’s Court of Yunnan Province held that the appellants Hong Jiao, Zhang Chenguang and Cao Zeqing deliberately and illegally deprived others of their lives, and their actions all constituted the crime of intentional homicide. Hong Jiao and Qi Wenqiang, the defendant in the original trial, secretly stole a large amount of other people’s property for the purpose of illegal possession, and their actions both constituted theft. Hong Qiao is guilty of intentional homicide and theft, and should be punished for several crimes. In the joint crime of intentional homicide, Hong Jiao was the perpetrator of the crime, and carried out specific organization and command actions, provided corresponding funds and some tools for committing crimes, designed to lure the victim Li Mouyue to the crime site, and provided Li Mouyue’s itinerary information, with the most prominent guilt; Zhang Chenguang, Cao Zeqing and Hong Qiao conspired to commit murder, which together led to Li’s death, with equal guilt, and all three were the principal offenders. Hong Jiao ignored other people’s lives, committed a cruel crime, was extremely harmful to society, and committed a very serious crime. Moreover, he retracted his confession and denied that he had instructed the killing of Li Mouyue, and he had no remorse and should be punished according to law. Zhang Chenguang and Cao Zeqing’s culpability in the joint crime is less than that of Hong Qiao’s, and they have frank circumstances. It is in line with the principle of adapting the culpability and punishment to the death penalty. The judgment of first instance found that the facts were clear, the evidence was true and sufficient, the conviction was accurate and the sentence was appropriate. The trial procedure is legal. Therefore, the aforementioned ruling was made.

During the trial of the Higher People’s Court of Yunnan Province, the litigation rights of all litigants were guaranteed according to law. Close relatives of the parties, some deputies to the National People’s Congress, CPPCC members, media reporters and representatives of the masses attended the trial and pronounced the verdict.