The video number yellow car function is officially launched, and one video number is limited to one store.

After the small task of video number started internal testing, the long-awaited video number "Little Yellow Car" function of many creators finally went online, and the creators who meet the requirements can open relevant permissions after applying.

The Central Network Information Office deployed and launched the "Clear Cyber Violence Special Governance Action", and WeChat officially announced that the WeChat platform will actively implement the work deployment and strengthen the inspection of video numbers and WeChat official account links.

The video number is officially announced. From May 6, the video number of one store has been bound, and the binding of new stores will stop. The video numbers of multiple stores have been bound, and the platform will clear all binding relationships of accounts on June 30.

The long-awaited video number [commodity sharing] function is officially launched. Through this function, the creator can add video content-related commodities to short videos, and the user can directly click to buy them. After the transaction, the creator can get a certain percentage of commission.

The creator who opens this function needs to meet three conditions:

Creators who meet the requirements can independently apply for the function permission of commodity information sharing in [Creator Center]-[Delivery Center]-[Raiders]-[How to open the permission of commodity sharing], and after approval, they can obtain the function permission.

After obtaining the permission, the creator can choose products in three ways.

Enter the video number [Creator Center], enter the [Delivery Center] → click [Select Products] → click [Add Window] in the lower right corner of the product you want to select → enter the video release process.

Shop members (store managers, shop assistants, promoters, and shopping guides) with permissions related to small shops can choose to add goods through small shops in [Creator Center]-[Delivery Center]-[Window Management]-[Add Goods].

Wechat search "small shop assistant" applet-open a small shop-click "I want to bring goods"-select goods-add product information to the product window.

Or, search for the "applet alliance" applet on WeChat-select a product-click "Bring Goods"-click "Put it on the video window".

You can also choose to add the products of the applet alliance to the product window through Creator Center-Delivery Center-Select Products-Select Products Center-Filter-Applet Alliance.

The official suggestion is that there should be no more than three trailers in the day, which is more likely to make a deal and make fans less likely to resent it.

On April 25, the video number platform issued an announcement, announcing the latest rules of the video number store. According to the announcement, the rules for binding video numbers to stores will be gradually adjusted to "one video number is limited to one store".

The announcement indicates that since May 6th, the video number of a store has been bound, and the binding of new stores will be stopped, but it will not affect the binding relationship of video number window merchants/talents.

Video numbers of multiple stores have been bound, and the platform will clear all binding relationships of accounts on June 30th, and subsequent video number window merchants/talents need to bind again.

This is not the first time that the video number has adjusted the window rules.

On March 17th, VideoNo. released two announcements, making major adjustments to the window function. According to the announcement, after March 25th, the videoNo. window will no longer accept the access of individual small shops, and the individual small shops that have settled in the videoNo. window will gradually stop the videoNo. window service after March 25th.

In addition, the applet merchants who have settled in the video window since March 25th need to use the "upgraded video scene access process", and the applet merchants who have stayed in the video window need to complete the "customized transaction component" upgrade before June 30th this year, otherwise the video window will not be available.

On February 15th, the 1864th meeting of the Judicial Committee of the Supreme People’s Court adopted the Provisions of the Supreme People’s Court on Several Issues Concerning the Application of Laws in the Trial of Internet Consumption Disputes (I), which came into effect on March 15th.

The "Regulations" require that if Daren sells goods from unknown sources and disputes arise, both Daren and the platform need to pay for it, and the most convenient way to avoid this risk is to strengthen the management of merchants.

The two adjustments of functional rules can be regarded as adaptive adjustments to the Regulations. With the improvement of laws and regulations, the management of merchants will be more and more perfect, which is the general trend.

On April 24th, the Central Network Information Office deployed and launched the "Clear Cyber Violence Special Governance Action", which mainly focused on 18 website platforms that are prone to cyber violence and have great social influence.

The Central Network Information Office said that this special action should carry out the whole chain to control cyber violence by establishing and improving measures such as monitoring and identification, real-time protection, intervention and disposal, traceability and accountability, and publicity and exposure.

First, establish and improve the identification and early warning mechanism, further refine the classification standards of cyber violence information, strengthen behavior identification and public opinion discovery, and promptly warn the signs and tendencies of cyber violence.

The second is to establish and improve the real-time protection mechanism for cyber violence parties, adjust the rules of private message function, timely filter the content of "cyber violence", strengthen emergency protection measures such as "one-click protection", establish rapid evidence collection and reporting channels, increase the warning of pop-up windows, and strengthen the rescue and protection of key groups.

The third is to prevent the spread of cyber violence information, focusing on social networking, live broadcast, short videos, search engines, news information and lists, topics, groups, recommendations, pop-ups and other links, and promptly clean up and dispose of comments and barrage related to cyber violence.

The fourth is to increase the punishment for illegal and illegal accounts, institutions and website platforms. According to different situations such as initial launch, multiple launches, incitement and follow-up release, we will classify and dispose of cyber violence-related accounts, and jointly dispose of MCN institutions behind illegal accounts, seriously accountability and punish dereliction of duty website platforms, and investigate the legal responsibilities of relevant personnel in conjunction with relevant departments.

The fifth is to strengthen warning exposure and positive guidance, timely announce the handling of typical cases, and promote authoritative organizations and professionals to make friendly comments and rational voices.

On April 25th, WeChat officially issued a document saying that WeChat platform will actively implement the work deployment, carry out special governance actions, build a long-term governance mechanism for cyber violence, strengthen the inspection of video numbers and WeChat official account links, and timely clean up the information content related to cyber violence through user reports, technical audits and manual inspections.

Strictly deal with illegal content and accounts, strengthen the filtering of inappropriate content such as cyber violence for comments and private message scenes that are prone to cyber violence, remind users who post inappropriate comments, and reduce the risk of netizens being infringed by cyber violence.

According to the action instructions, expressing opinions rationally, not publishing inappropriate contents that reveal others’ privacy, and not maliciously attacking others will become important guidelines for the management of creation and comment.

If the content is found to involve inappropriate comments or bad information, in addition to the work will be deleted, the account and the MCN organization behind it may be punished at the same time.

This article comes from WeChat WeChat official account "Baizhunsaas" (ID:BaizhunSaaS), author: Chen Shijiu, editor: Duxiu, published by 36Kr with authorization.