To be an excellent foreign trade salesman, you need to have the following skills and qualities:

Language ability: Good command of English or other foreign languages, fluent in oral and written communication.

Professional knowledge: Understand the basic knowledge and regulations of international trade, international business, foreign exchange, logistics, customs, etc., and provide relevant services and suggestions according to customer needs.

Communication ability: Be able to communicate and coordinate with customers, suppliers, logistics companies and other parties, solve problems and avoid potential risks.

Business acumen: Strong business awareness and market insight, able to analyze market trends and customer needs, seize business opportunities and provide effective solutions.

Teamwork: able to work closely with colleagues to achieve business goals, actively participate in team building and improve business level.

Self-learning: able to constantly learn and update industry knowledge and skills, keep up with the development trend of the times, and improve personal competitiveness and professional level.

Patience and carefulness: There are many links involved in foreign trade business, which requires patience and carefulness to ensure business quality and customer satisfaction.

Integrity and sense of responsibility: As a foreign trade salesman, you need to have a high degree of integrity and sense of responsibility to ensure the legitimacy and security of the transaction process and avoid damaging the company image and customer trust because of the pursuit of short-term interests.

In addition to the skills and qualities mentioned above, here are some more specific suggestions to help you become an excellent foreign trade salesman:

In-depth understanding of customer needs: In business development, we should have an in-depth understanding of customer needs and requirements, including product specifications, quality, price and delivery time, and provide appropriate products and services according to customer requirements.

Grasp market information: Understand the market trends and trends, and obtain industry information and customer information through various channels, so as to grasp business opportunities and optimize business models.

Maintain good communication and coordination: Good communication and coordination with customers, suppliers and logistics companies is the key to successfully completing foreign trade business, establishing good cooperative relations and improving trust and satisfaction.

Familiar with international trade terms and risk prevention: familiar with and master international trade terms and regulations, understand the characteristics and risks of various trade methods, and be able to take corresponding measures to reduce transaction risks.

Improve professional knowledge and skills: constantly improve professional knowledge and skills, such as language level, market analysis, trade operation process, logistics operation, etc., and improve business level and competitiveness.

Pay attention to personal image and professional ethics: maintain a good personal image, establish a professional image and professional ethics, and maintain the image and reputation of the company and customers.

In short, as a foreign trade salesman, you need to have comprehensive ability and quality, and constantly learn and improve your business level to improve customer satisfaction and company performance.

Here are some other suggestions that can help you handle foreign trade business better:

Build a strong network: building a strong network of contacts is very important for foreign trade business and can help you get more business opportunities. Establish a personal network by participating in industry exhibitions, joining commercial organizations, and through social media.

Understand cultural differences: international trade involves differences between various cultural backgrounds and countries. To successfully carry out business, we need to understand and respect the differences between different cultures. For example, the importance of etiquette in international business and the etiquette differences in different countries and so on.

Seek diversified suppliers and customers: Diversified suppliers and customers can help you reduce business risks and expand business scope. This will also help you better grasp the market dynamics and reduce your dependence on a single market.

Keep a positive attitude: In foreign trade business, it is very important to keep a positive attitude in the face of various challenges and difficulties. We should work tirelessly, never flinch in the face of difficulties, and find ways and means to solve problems.

Learn to use tools: Modern technical tools play a very important role in foreign trade. Knowing and mastering various tools and software, such as foreign trade websites, trade information databases, international logistics tracking, etc., can help you to carry out your business better.

Pay attention to environmental protection and sustainable development: In modern society, environmental protection and sustainable development have become an important topic. In foreign trade business, we should also pay attention to environmental protection and sustainable development, and provide customers with environmentally friendly and sustainable products and services.

Provide high-quality after-sales service: In foreign trade business, after-sales service is a crucial link. Providing good after-sales service can enhance customers’ trust and loyalty to you and bring you more business opportunities. We should respond to customers’ questions and complaints in time, solve customers’ problems as much as possible and meet customers’ needs.

Familiar with international trade laws and regulations: in international trade, there are certain differences in trade laws and regulations among countries. To be an excellent foreign trade salesman, you need to be familiar with international trade laws and regulations. Knowing the relevant laws and regulations can help you better avoid risks and avoid unnecessary losses.

Keep learning and update knowledge: foreign trade business is a constantly developing and changing industry, so it is very important to keep learning and update knowledge. Understand the market and industry trends by attending industry conferences, reading industry reports and periodicals, and adjust business strategies and directions in time.

Building brand image: In international trade, building brand image can enhance customers’ trust and loyalty to you and improve your business competitiveness. Build a brand image and enhance your market position by establishing a professional website, participating in industry exhibitions and publishing industry articles.

Understand customer culture and habits: In international trade, different countries and regions have different cultures and habits. As an excellent foreign trade salesman, you need to know the customer’s culture and habits in order to communicate and cooperate with customers better. This can enhance customers’ trust and goodwill to you, and thus gain more business opportunities.

Proficient in using English and other foreign languages: English is a common language in international trade, and mastering English can facilitate communication with customers around the world. In addition, you need to master other languages, such as Spanish, French, German, etc., in order to better communicate with local customers.

Learn marketing knowledge: marketing is a very important skill, especially for foreign trade salesmen. By learning marketing knowledge, you can better understand customer needs, formulate better business strategies and enhance your business competitiveness.

Master business etiquette: In international trade, business etiquette is very important. Different countries and regions have different business etiquette and norms. As a foreign trade salesman, you need to be familiar with these etiquette and norms in order to communicate and cooperate with customers better.

Cultivate teamwork spirit: in foreign trade business, it is often necessary to cooperate with different departments and teams, such as purchasing team, logistics team and after-sales service team. As an excellent foreign trade salesman, you need to have the spirit of teamwork and cooperate with different teams to achieve business goals together.

Master basic financial knowledge: As a foreign trade salesman, you need to master certain financial knowledge, such as financial statements and cost accounting, in order to better control costs and formulate reasonable price and profit distribution strategies.

Study international trade laws and regulations: In international trade, the laws and regulations involved are very complicated. As an excellent foreign trade salesman, you need to know the laws and regulations of international trade to avoid unnecessary risks and losses caused by violating laws and regulations.

Improve negotiation skills: In international trade, negotiation is a very important link. As a foreign trade salesman, you need to have certain negotiation skills, such as understanding customer needs, mastering negotiation skills and formulating reasonable negotiation strategies, in order to obtain better business opportunities and profits.

Strengthening self-brand building: As an excellent foreign trade salesman, self-brand building is also very important. We need to build our own brand image and professional image, enhance our popularity and credibility, and gain more business opportunities and benefits.

Continuous learning and innovation: in foreign trade business, the market and customer needs are constantly changing, so we need to keep learning and innovation to adapt to the changes in the market and customer needs. Only by continuous learning and innovation can we gain advantages in the fierce competition and realize our own values and dreams.

Good at communication and coordination: foreign trade salesmen need to communicate and coordinate with customers, suppliers, logistics companies and other aspects, and need to have good communication and coordination skills in order to better deal with various problems and improve work efficiency.

Pay attention to detail and quality: In foreign trade, detail and quality are very important. As an excellent foreign trade salesman, you need to pay attention to details, such as order confirmation, sample confirmation, goods inspection, etc., to ensure that everything meets customer requirements and standards.

Familiar with the international logistics process: As a foreign trade salesman, you need to know the international logistics process and operating norms in order to better grasp the logistics situation of goods and provide accurate information to customers.

Familiar with trade financing methods: trade financing is a very important part of international trade. As a foreign trade salesman, you need to be familiar with all kinds of trade financing methods, such as letters of credit, letters of guarantee, etc., in order to better deal with trade financing problems with customers.

Establish a long-term cooperative relationship: It is very important to establish a long-term cooperative relationship in international trade. As a foreign trade salesman, you need to actively establish long-term cooperative relations with customers, maintain customer relations and improve customer loyalty in order to obtain more business opportunities and profits.

Have judgment and decision-making ability: As a foreign trade salesman, you need to have certain judgment and decision-making ability, and be able to make reasonable decisions and deal with various problems in various complicated situations in order to better protect the interests of the company and customers.

Good at teamwork: teamwork is very important in foreign trade business. As a foreign trade salesman, you need to be good at cooperating with team members and coordinating all aspects of work in order to better complete the task and improve work efficiency.

Master foreign trade-related laws and regulations: Foreign trade salesmen need to be familiar with foreign trade laws and regulations and international trade rules in order to better abide by relevant laws and regulations, handle trade disputes and protect the legitimate rights and interests of companies and customers.

Proficient in foreign languages: As a foreign trade salesman, you need to have good foreign language skills and be able to communicate and coordinate fluently in English, Spanish, French and other languages.

Pay attention to market analysis and marketing: Market analysis and marketing are very important in foreign trade business. As a foreign trade salesman, you need to pay attention to market analysis, grasp market trends and demand changes, in order to better promote and market products.

Have the ability of business negotiation: business negotiation is a very important part of foreign trade business. As a foreign trade salesman, you need to have good business negotiation skills, be able to negotiate effectively with customers and suppliers, and reach a satisfactory cooperation agreement.

Ability of cross-cultural communication: Foreign trade business involves the communication of many different cultures. As a foreign trade salesman, you need to have the ability of cross-cultural communication and understand business etiquette and communication methods under different cultural backgrounds in order to better handle various affairs in international trade.

Professional knowledge of the industry: foreign trade salesmen need to be familiar with the professional knowledge and technology of their industry and understand the development trend and changes of the industry in order to better provide professional products and services to customers.

Good at learning and innovation: Foreign trade business is constantly changing and developing. As a foreign trade salesman, you need to be good at learning and innovation, and constantly improve your professional level and ability to cope with market changes in order to better cope with market challenges and opportunities.

Have a strong sense of responsibility and professional ethics: As a foreign trade salesman, you need to have a strong sense of responsibility and professional ethics, protect the legitimate rights and interests of customers and companies, and do not make false propaganda and fraud in order to win the trust of customers and the reputation of the company.

Have the spirit of teamwork: Foreign trade business usually needs teamwork to complete. As a foreign trade salesman, you need to have a good team spirit and cooperate effectively with team members and other departments in order to better complete various tasks and projects.

Familiar with office software: As a foreign trade salesman, you need to be familiar with office software, such as Word, Excel and PowerPoint, in order to better handle business documents and data analysis.

Ability to solve problems: various problems and challenges are often encountered in foreign trade business. As a foreign trade salesman, you need to have good problem-solving ability, be able to respond to various problems and challenges quickly and find the best solution.

Flexibility: Foreign trade business is often affected by various uncertain factors. As a foreign trade salesman, you need to have the flexibility to adjust business strategies and plans at any time to adapt to market changes.

Maintain a positive attitude and efficient work habits: As a foreign trade salesman, you need to maintain a positive attitude and efficient work habits, and be able to maintain efficient and high-quality work performance in a fast-paced and high-pressure working environment in order to achieve individual and team work goals.

Mastering international business etiquette: In foreign trade business, it is very important to know and master international business etiquette. Familiarity with international business etiquette can improve the image and reputation of individuals in international business, so as to better carry out business cooperation.

Possess marketing ability: Foreign trade salesmen need to possess marketing ability, formulate effective marketing strategies according to market demand and trends, and increase the exposure and sales of products in the target market.

Understand international trade policies and laws and regulations: In international trade, each country has different policies and laws and regulations, and it is very important for foreign trade salesmen to understand and abide by these policies and laws and regulations. At the same time, it is necessary to understand the trade environment and trade risks of various countries in order to better carry out business cooperation.

Ability of cultural communication: In international trade, different countries and regions have different cultural backgrounds and traditions. As a foreign trade salesman, you need to have the ability of cultural communication, respect and understand the differences between different cultures, so as to better carry out business cooperation.

Continuous learning and improvement: As a foreign trade salesman, you need to constantly learn and improve your professional level and knowledge, keep up with the development and changes of the market, and constantly innovate and improve your working methods and strategies to adapt to the rapidly changing international trade market.

Proficiency in foreign languages: Foreign trade needs cross-border exchanges and communication. Proficiency in at least one foreign language is very important, which can improve the competitiveness and communication efficiency of individuals in international trade.

Ability of business negotiation: Foreign trade business involves business negotiation. As a foreign trade salesman, you need to have the ability of business negotiation, grasp the initiative of negotiation, negotiate a reasonable trading plan and reach a win-win cooperation agreement.

Understand and master all kinds of payment methods: international trade involves various payment methods, such as letter of credit, collection, cash, etc. As a foreign trade salesman, you need to understand and master the advantages and disadvantages of various payment methods and operating procedures in order to better carry out fund settlement and risk control.

Customer service ability: Foreign trade salesmen need to have good customer service ability, be able to respond to customers’ inquiries and questions in a timely and accurate manner, and provide quality customer service and after-sales support to enhance customers’ trust and loyalty.

Establish good interpersonal relationships: interpersonal relationships are very important in foreign trade business. As a foreign trade salesman, you need to be able to establish good interpersonal relationships and establish good cooperative relationships with customers, partners and colleagues in order to better carry out business cooperation.

In short, as an excellent foreign trade salesman, you need to have many skills and knowledge, such as English ability, marketing knowledge, financial knowledge, negotiation skills and so on. Only by constantly learning and improving one’s own abilities can we gain more business opportunities and benefits in international trade. Whether it’s a business salesman or at home, SOHO can get good feedback.

The above opinions!

(Source: Qi 007)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

　　Beijing Evening News (Reporter Qiu Wei) At the first "Heart List" award ceremony held last night, Guo Jingyu, a director who has recently received much attention for exposing ratings fraud, revealed in his speech on the stage that the ratings fraud will definitely be solved. "I believe that the SARFT will soon clean up this matter." When talking about the recent chaos in the industry, Wang Pengju, the chief judge of the initial list, said that after 60 years of development, an industry has made brilliant achievements, and there will be some unsatisfactory places. What happened recently will make TV series people return to their original heart, adhering to the initial passion to use their minds in creation, which is a good thing for the industry.

　　Chuxin List is a heavyweight list of the film and television industry founded under the guidance of China TV Drama Production Industry Association and Capital Radio and Television Program Production Industry Association. At the award ceremony held in Beijing Convention Center last night, three awards were awarded to Chuxin List, namely "Top Ten Young TV Drama Producers in China", "Top Ten Young TV Drama Writers in China" and "Top Ten Young TV Drama Directors in China", and hundreds of people from the film and television industry participated.

　　On September 15th, director Guo Jingyu disclosed the experience of being coerced to buy the ratings of Niangdao at the exchange meeting of Hubei University. The State Administration of Radio and Television immediately responded by conducting an investigation on ratings. Nowadays, the ratings of Niangdao, which has come to an end, have "broken 2" and become the highest-rated TV series of Beijing Satellite TV in the past two years. Last night, director Guo Jingyu stepped onto the stage of "The First Heart List" and gave an award speech for "Top Ten Young TV Producers in China". As soon as he took the stage, he joked: "No one has asked me to speak for more than 20 days since my last speech." Regarding the issue of falsification of ratings, Guo Jingyu "informed a good news" to the peers present: "The matter of ratings will definitely be solved. I believe that the SARFT will clean up this matter soon. After the clean management, the outstanding young talents present today will have a broader and cleaner space to play your initial intentions and create better works." As soon as the voice just fell, there was a warm applause at the scene.

　　Wang Pengju, vice-president and secretary-general of China TV Drama Production Industry Association and chief judge of the initial list, said in an interview that this year marks the 60th anniversary of the birth of TV dramas in China and the 40 years of rapid development of TV dramas in China after the reform and opening up. Over the past 40 years, generations of China TV series people have been moving forward with the initial intention of providing excellent works for China TV viewers. Although there are some chaos in the film and television industry, "we can’t make a mess of ourselves just because there are problems. It seems that this industry is full of wind and fear, but it is not. We are an industry full of vitality and full of prospects." Wang Pengju believes that if there was a little impetuous and flashy in the past, then in the future, TV drama people will slowly return to their original hearts, adhering to the initial passion to devote their minds to creation and dedication to excellent TV drama works for China TV viewers, which is a good thing for the industry.

　　The 30 winners selected in this initial list were all born after 1978. Their works are well-made and diverse, with both commercial value and social significance, and are deeply loved by young audiences.

　　The winners of the first list of "Top Ten Young TV Directors in China" are: Xing Mao Ju (Soul Ferry Series), Wang Wei (Chasing the Murder in White Night), Lv Xing (Crime without a Certificate), 500 (Psychological Crime) and Lin Yan (My! P.E. Teacher), Tian Li (River God), Chen Sicheng (Beijing Love Story), Yang Lei (Red), Yang Long (To Our Simple Little Beauty), Tian Yi (Poison Hunters, Sex Wrath).

　　　　　　　Cctv news On July 17th, the signing ceremony of strategic cooperation between CCTV and Baidu AI Cloud was held in Beijing. This cooperation is one of CCTV’s initiatives to actively build an "artificial intelligence editorial department" under the strategic layout of "5G+4K+AI" of the Central Radio and Television General Station. The two sides will jointly build an artificial intelligence media research and development center, jointly create artificial intelligence products in the media industry, and deeply apply the "cloud +AI" capability to various scenes of CCTV.

The signing ceremony of strategic cooperation between CCTV and Baidu AI Cloud was held in Beijing (photo by Liu Huicheng)

　　According to the agreement, the cooperation mainly focuses on three aspects: first, jointly establish an artificial intelligence media research and development center; The second is to jointly build artificial intelligence software and hardware products in the media industry; Third, Baidu AI Cloud will provide cloud hosting, CDN, security and other cloud computing services for CCTV. AI technology and products will become an important field of cooperation between CCTV and Baidu AI Cloud.

　

Speech by Qian Wei, Chairman and General Manager of CCTV (photo by Liu Huicheng)

　　In his speech, Qian Wei, chairman and general manager of CCTV, said that standing at a new starting point of the development of CCTV, CCTV has recalibrated its direction and is undergoing comprehensive transformation and upgrading. This cooperation with Baidu AI Cloud is one of the measures to promote the "5G+4K+AI" strategy of the main station to be put on the multi-terminal platform of CCTV and to build an "artificial intelligence editorial department". It will give full play to the unique advantages of the main station in multi-terminal license plate and large and small screen linkage, innovate media expression and communication methods, develop intelligent products and services for the whole scene, and expand the mainstream public opinion position.

Speech by Yin Shiming, Vice President of Baidu and General Manager of intelligent cloud Business Group (photo by Liu Huicheng)

　　Yin Shiming, vice president of Baidu and general manager of intelligent cloud Business Group, said that as the carrier of the intelligent landing of Baidu AI industry, intelligent cloud integrated the technology and resource advantages accumulated by Baidu for many years and shared them with the industry to accelerate the intelligent upgrading of each industry. CCTV is a benchmark enterprise in the broadcasting industry. The cooperation between Baidu AI Cloud and CCTV will accelerate the application of "Cloud +AI", and the two parties will jointly provide a model for the intelligent upgrade of the media industry.

At the signing ceremony (photo by Liu Huicheng)

　　As the central key news website sponsored by the Central Radio and Television General Station, CCTV is committed to building an "artificial intelligence editorial department", improving news layout, highlighting video features, innovating content expression, forming unique advantages and distinctive features, and giving play to the coverage and communication advantages of "news website+integrated broadcast control platform" with over 100 million users to create the influence of first-class news websites that match the status of the General Station. Baidu has the industry-leading "cloud +AI" capability and will fully empower CCTV.

　　Zhao Lei, deputy general manager of CCTV, said that CCTV has built an "artificial intelligence editorial department" according to the strategic layout of "5G+4K+AI" of the Central Radio and Television General Station, continuously increased investment in the field of artificial intelligence, and deeply explored new application scenarios in the aspects of data collation of new media assets, intelligent content tagging and natural language processing of video content. In the future, efforts will be made to make effective use of three resources: First, by strengthening technical cooperation, a series of current political AI products will be launched; Second, do a good job in the mining and diversified expression of video resources and vertical program resources; The third is to give full play to the advantages of the multi-terminal license resources of the main station and to promote the application and development of intelligent large-screen terminals.

　　The industry believes that the strategic cooperation between CCTV and Baidu AI Cloud, by embracing new technologies, will build an "artificial intelligence editorial department" and be a practitioner of "5G+4K+AI" all-media application, which will provide users with intelligent multi-scene services and further enhance the communication, guidance, influence and credibility of mainstream new media, and will also accelerate the application of "Cloud +AI" technology in the media industry and explore "Media +AI".

　　◎ reporter Zhang mengran

　　Have you searched the Internet for "What hurts me? Is there something wrong with me?"? The answer may not be satisfactory. However, with the emergence of large-scale natural language models (LLM) such as ChatGPT, people began to try to use it to answer medical questions or medical knowledge.

　　However, is it reliable?

　　As far as it is concerned, the answer given by artificial intelligence (AI) is accurate. However, James Davenport, a professor in university of bath, pointed out the difference between medical questions and actual medical practice. He believed that "medical practice is not just about answering medical questions. If we just answer medical questions, we don’t need to teach hospitals, and doctors don’t need to receive years of training after academic courses."

　　In view of all kinds of doubts, in a recent paper published by Nature, the world’s top artificial intelligence experts showed a benchmark to evaluate how well large-scale natural language models can solve people’s medical problems.

　　The existing model is not perfect.

　　The latest assessment comes from Google Research and Deep Thinking. Experts believe that the artificial intelligence model has many potentials in the medical field, including knowledge retrieval and supporting clinical decision-making. However, the existing model is not perfect, for example, it may fabricate convincing medical error information, or include prejudice to aggravate health inequality. Therefore, it is necessary to evaluate their clinical knowledge.

　　Relevant assessments have not been without before. However, in the past, it usually relied on automated evaluation of limited benchmarks, such as individual medical test scores. This is translated into the real world, and both reliability and value are lacking.

　　Moreover, when people turn to the Internet to obtain medical information, they will encounter "information overload" and then choose the worst one from 10 possible diagnoses, thus bearing a lot of unnecessary pressure.

　　The research team hopes that the language model can provide short expert opinions, be unbiased, indicate its citation source, and reasonably express uncertainty.

　　What is the LLM performance of 540 billion parameters?

　　In order to evaluate the ability of LLM to encode clinical knowledge, Xie Kufei Aziz, an expert from Google Research Institute, and his colleagues discussed their ability to answer medical questions. The team put forward a benchmark called "MultiMedQA QA": it combines six existing question-answering data sets covering professional medical care, research and consumer inquiries and "HealthSearch QA" & mdash; — This is a new data set, which contains 3173 medical questions searched online.

　　The team then evaluated PaLM (a 540 billion parameter LLM) and its variant Flan-PaLM. They found that Flan-PaLM reached the most advanced level in some data sets. Flan-PaLM surpassed the most advanced LLM by 17% in the MedQA data set integrating the questions of American medical license examination.

　　However, although Flan-PaLM scored well in multiple-choice questions, further evaluation shows that it has a gap in answering consumers’ medical questions.

　　LLM of specialized medicine is encouraging.

　　In order to solve this problem, artificial intelligence experts use a method called design instruction fine-tuning to further debug Flan-PaLM to adapt to the medical field. At the same time, the researcher introduced an LLM— — Med-PaLM。

　　Fine-tuning design instructions is an effective way to make general LLM suitable for new professional fields. The resulting model Med-PaLM is encouraging in the trial evaluation. For example, Flan-PaLM scored by a group of doctors is only 61.9% consistent with the scientific consensus, and Med-PaLM scored 92.6%, which is equivalent to the answers made by doctors (92.9%). Similarly, 29.7% of Flan-PaLM’s answers were rated as likely to lead to harmful results, and only 5.8% of Med-PaLM’s answers were equivalent to those of doctors (6.5%).

　　The research team mentioned that although the results are promising, it is necessary to make further evaluation, especially in terms of safety, fairness and prejudice.

　　In other words, there are still many limitations to overcome before the clinical application of LLM is feasible.

01 The purchase of therapeutic instrument through Wechat business is invalid and difficult to refund.

[Brief introduction of the case]

Uncle Lu, a consumer, suffers from heart disease. On April 10th, 2023, he bought a semiconductor laser therapeutic instrument produced by Jiutouniao Medical Device Development Co., Ltd. through Wechat business at a cost of 2,280 yuan, hoping to play an auxiliary role in treating the disease through the instrument. The consumer has used it for nearly a month and thinks it has no effect. On May 7th, the consumer asked for a refund, and Wechat business asked him to buy another product to use with it, and the effect was more obvious. The consumer thinks that the operator doesn’t want to return the goods, so it is convenient to complain to Baotou Consumers Association on May 8, 2023, hoping to get help.

【 Processing Process and Results 】

After accepting the complaint, the staff of Baotou Consumers Association checked the chat record between consumers and Wechat business. Wechat business promised that "if the effect is not satisfactory or not within 30 days, he can apply for a refund". The staff contacted Wechat business by phone to ask him to fulfill his promise and was told to contact the manufacturer directly to get a refund. After contact, the consumer will mail the product back to the manufacturer at the request of the other party, and then refund the fee after inspection. In the end, the consumer received a refund of 2280 yuan on May 18th.

[Case Analysis]

Article 16 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests stipulates: "If there is an agreement between the operator and the consumer, they shall perform their obligations according to the agreement, but the agreement between the two parties shall not violate the provisions of laws and regulations." In this case, when the consumer requests a refund according to the operator’s prior commitment, the operator should refund the fee for the consumer according to the commitment. In this case, the consumer shops through Wechat business, and the other party is not a micro-store. This is a private transaction between the two parties, and it is difficult to effectively protect their rights and interests. It is suggested that consumers shop through formal channels to avoid damage to their rights and interests.

Developers use "overlord clause" to exempt from overdue breach of contract.

[Brief introduction of the case]

Xinyuecheng Community, developed and sold by Inner Mongolia Shengda Real Estate Group Co., Ltd., agreed to hand over the house in December 2021, but it was overdue until March 2023. When the consumer handles the handover procedures, the developer marks the "overlord clause" on the delivery contract, and the consumer refuses to hand over the house without signing it, involving more than 20 million yuan of consumer disputes, which has caused complaints from the owners.

【 Processing Process and Results 】

On March 27th, 2023, the Consumers Association of Ulanhot organized a mediation meeting between the two parties at the Social Governance Center of Ulanhot. The staff pointed out that it was illegal for the developer to use the "overlord clause" to exempt himself from his responsibilities and obligations, and it should be stopped immediately, and asked the developer to give a written reply to the Consumers Association of Ulanhot on the reasons for overdue delivery and the situation of stopping using the "overlord clause". After mediation, the two parties reached the following agreements: 1. The respondent stopped using the "overlord clause" and went through the handover formalities according to the contract; 2. Consumers’ right to claim compensation for overdue liquidated damages can bring a lawsuit to the court according to law. On March 31st, the respondent submitted a written explanation of the reasons for overdue delivery and a commitment decision to stop using the "overlord clause".

[Case Analysis]

Article 26 of the Law on the Protection of Consumers’ Rights and Interests in People’s Republic of China (PRC) stipulates: "Operators shall not make unfair and unreasonable provisions to consumers, such as excluding or restricting consumers’ rights, reducing or exempting operators’ responsibilities, and aggravating consumers’ responsibilities, by means of format clauses, notices, statements, shop notices, etc., and shall not use format clauses and technical means to force transactions. Format clauses, notices, statements, store notices, etc. contain the contents listed in the preceding paragraph, and their contents are invalid. " Article 497 of the Civil Code of People’s Republic of China (PRC) stipulates: "In any of the following circumstances, the standard clauses are invalid: (1) There are invalid circumstances stipulated in Section 3 of Chapter VI of Part I of this Law and Article 506 of this Law; (2) The party providing the standard terms unreasonably exempts or lightens its responsibility, aggravates the other party’s responsibility or restricts the other party’s main rights; (3) The party providing the standard terms excludes the main rights of the other party. "

Home improvement merchants failed to fulfill their obligations according to the contract and arbitrarily increased the price.

[Brief introduction of the case]

Ms. Yang, a consumer, complained to the Consumers Association of Wulanhaote, claiming that two contracts were signed at the Oprah Winfrey Home Counter on the second floor of Red Star Macalline on February 19, 2023, which stipulated that the basic disassembly and assembly of her residence was 27,000 yuan and the custom-made wardrobe and cupboard was 67,000 yuan, totaling 94,000 yuan. The construction period was originally scheduled to be two months, but during the construction, the disassembly part was not completed from February 22 to early June. After the customized part was re-scaled, the merchant asked the consumer to pay another 22,000 yuan for reasons such as changing the cabinet material and changing the glass door. The consumer thought that the merchant had any price increase behavior, and verified the price increase part with the person in charge, and the merchant could not provide a clear basis for the price increase part. At the same time, the consumer entrusted others to recheck the measured drawing area, and found that there was an error of 3 square meters. The consumer demanded to cancel the contract and refund the money on the grounds that the merchant was fraudulent. No agreement was reached through mediation organized by the mall management. Consumers complained to the Consumers Association of Wulanhaote City, and provided evidence such as recordings, drawings and project progress records.

【 Processing Process and Results 】

After mediation by the Consumers Association, the merchant first promised to give a refund within 15 days and then repented, indicating that there was no fault. After many investigations and verifications, the staff of the Consumers’ Association think that the operator’s fare increase part does not provide the basis for clearly marking the price; There is an error of 1.2 linear meters between the cabinet area and its measured area; There is also overdue behavior in the construction period. Consumers Association believes that the behavior of merchants has constituted a breach of contract and infringed on the legitimate rights and interests of consumers. After mediation again, the operator refused to refund and withdrew from the mediation site halfway. Consumers Association made a decision to terminate mediation, supported consumers to bring a lawsuit to the court, and handed over the illegal acts of the operator suspected of infringing consumers’ legitimate rights and interests to the market supervision office of the jurisdiction for investigation and punishment according to law, and exposed them through Tik Tok WeChat official account, Wulanhaote Consumers Association. The operator was forced by public opinion to refund 67,000 yuan for consumers.

[Case Analysis]

Article 16 of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests stipulates: "Operators shall perform their obligations in accordance with this Law and other relevant laws and regulations when providing commodities or services to consumers. If the operator and the consumer have an agreement, they shall perform their obligations in accordance with the agreement, but the agreement between the two parties shall not violate the provisions of laws and regulations. " Article 577 of the Civil Code of People’s Republic of China (PRC) stipulates that "if a party fails to perform its contractual obligations or fails to meet the contract obligations, it shall bear the liabilities for breach of contract such as continuing to perform, taking remedial measures or compensating for losses." Article 13 of the Price Law of People’s Republic of China (PRC) stipulates: "Operators selling, purchasing goods and providing services shall clearly mark the price in accordance with the provisions of the competent pricing department of the government, indicating the commodity name, place of origin, specifications, grade, pricing unit, price or service items, charging standards and other relevant information. Operators are not allowed to sell goods at a higher price than the marked price, and they are not allowed to charge any unspecified fees. "

You need to buy extra glasses to watch 3D movies.

[Brief introduction of the case]

On January 26th, 2023, consumers watched a 3D movie at Moqi jaxa Cinema of Hulunbeier Tianzhixing Film and Television Media Co., Ltd., and the cinema informed consumers that they must buy or bring their own 3D glasses at their own expense to watch the movie, and the cinema did not provide 3D glasses for free. Consumers think it is unreasonable, and cinemas are obliged to provide 3D glasses for free. Consumers and operators failed to negotiate, so they called to complain for help.

【 Processing Process and Results 】

After receiving the complaint, the staff of the Consumer Complaint Mediation Office of Moqi Market Supervision Administration immediately communicated with the person in charge of the cinema to understand the facts. In accordance with the relevant provisions of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests, the operator was interviewed to mediate consumer demands. Finally, the operator and the consumer reached a mediation agreement through consultation, and the consumer was refunded the 20 yuan for purchasing 3D glasses, and the accumulated refund for consumers who had bought glasses for the same reason amounted to 200 yuan. The cinema promised to provide free glasses for all consumers who watched 3D movies in the future.

[Case Analysis]

Article 26 of the Law on the Protection of Consumers’ Rights and Interests in People’s Republic of China (PRC) stipulates: "Operators shall not make unfair and unreasonable provisions to consumers, such as excluding or restricting consumers’ rights, reducing or exempting operators’ responsibilities, and aggravating consumers’ responsibilities, by means of format clauses, notices, statements, shop notices, etc., and shall not use format clauses and technical means to force transactions. Format clauses, notices, statements, store notices, etc. contain the contents listed in the preceding paragraph, and their contents are invalid. " 3D glasses are an indispensable basic condition for watching 3D movies, and the provision of 3D glasses is an integral part of the viewing service. Consumers buy movie viewing services according to the ticket price of 3D movies, and theater operators should provide consumers with all services that meet the requirements of watching movies, including providing consumers with movie viewing facilities such as 3D glasses. It is a typical "unfair format clause" for the cinema to split its own service obligations and pass them on to consumers, which increases the burden on consumers and violates the principle of fairness and good faith. At the same time, because the cinema forces consumers to buy 3D glasses or in disguised form, it violates the provisions of the Measures for Punishment of Infringement on Consumers’ Rights and Interests, law enforcement officers ordered the cinema to make corrections and give a warning.

05 the problem of refunding the deposit due to the inability to borrow money for the purchase of commercial housing

[Brief introduction of the case]

On March 15, 2023, Ms. Consumer Palace complained to Bayannaoer Consumers Association that on March 10, 2023, she signed the House Purchase and Sale Deposit Agreement with Bayannaoer Hyde Real Estate Agency Co., Ltd., booked a commercial house, and paid a deposit of 20,000 yuan and a supervision fee of 5,000 yuan on site. When signing the contract, the consumer said that he can only pay the down payment, and the remaining house payment needs to be applied for a bank loan. I wonder if his conditions meet the conditions of bank mortgage loan. The real estate agency said that the conditions of consumers fully meet the loan requirements, and even if they do not meet the requirements, the company will help solve them. Subsequently, the consumer submitted proof of income and running water to the bank, but failed to pass the bank mortgage loan review. When concluding a house sales contract, the real estate brokerage company requires consumers to buy a house in full. If a house purchase contract is not concluded, the deposit and supervision fund will not be refunded. Consumers think that the real estate company’s practice is unreasonable and demand mediation from the Consumers Association.

【 Processing Process and Results 】

After receiving the complaint, the staff of the Consumers Association conducted an investigation. The consumer stated that when he looked at the house, the sales staff of the brokerage company did not carefully introduce the conditions needed to handle the mortgage, and did not fully fulfill the obligation of informing, so the responsibility should not be borne by him. The staff of the Consumers Association contacted the person in charge of the real estate brokerage company to learn more about the incident, introduced relevant laws and regulations to them, and organized mediation between the two parties. In the end, the real estate brokerage company refunded the consumer deposit of 20,000 yuan and the supervision fee of 5,000 yuan.

[Case Analysis]

Article 20 of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests stipulates: "Operators shall provide consumers with true and comprehensive information about the quality, performance, use and expiration date of goods or services, and shall not make false or misleading propaganda. Operators should give a true and clear answer to the questions raised by consumers about the quality and usage of the goods or services they provide. " Article 4 of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Application of Law in the Trial of Disputes over Commercial Housing Sales Contracts stipulates: "If the seller accepts a deposit from the buyer as a guarantee for concluding a commercial housing sales contract through subscription, order, reservation, etc., if the commercial housing sales contract cannot be concluded due to one of the parties, it shall be handled in accordance with the provisions of the law on deposit; If the commercial housing sales contract cannot be concluded due to reasons not attributable to both parties, the seller shall return the deposit to the buyer. " In this case, because the brokerage company did not fully and clearly inform the conditions for handling the house loan when selling the house, it should bear adverse consequences for the failure to conclude the subsequent house purchase contract. At the same time, because the consumer has paid the deposit, but can’t conclude a house purchase contract, according to the above provisions, the real estate brokerage company in this case should refund the deposit and supervision money paid by the consumer.

06 farmers’ rights and interests in purchasing unqualified drip irrigation belts are damaged

[Brief introduction of the case]

In June, 2022, nine farmers, including Mr. Zhang, a villager from Halatugacha, Urad Middle Banner, Bayannaoer City, complained to Bayannaoer Consumers Association that in April, 2021, they bought a batch of drip irrigation belts for farmland irrigation from Inner Mongolia Zhaotong Pipeline System Co., Ltd., with a value of 251,725 yuan. In the process of use, it is found that some drip irrigation belts have no drip holes, some drip holes are blocked, and some of them burst and leak, which can not be used normally. Farmers think that there is a quality problem with the drip irrigation belt, and they have repeatedly asked dealers and manufacturers to solve the problem, but the merchants have been looking for reasons to delay, so they came to the Consumers Association to complain.

【 Processing Process and Results 】

After receiving the complaint, Bayannaoer Consumers Association immediately sent its staff to the farmland involved in the complaint for on-the-spot inspection, and found that the used drip irrigation tape was scattered in the fields, which could not restore the specific scene at that time. After the staff visited the farmers for investigation, it was basically confirmed that the situation reflected by the complainant did exist, but the existing evidence could not prove that there was a problem with the quality of drip irrigation tape. Later, it was found that there were surplus drip irrigation tapes in the farmer’s warehouse, which were unused and packaged completely. In order to recover the losses of farmers as much as possible, Bayannaoer Consumers Association applied to the Consumers Association of the autonomous region for mediation in time, but the dealers and manufacturers insisted that there was no quality problem with the drip irrigation tape, and the complaint handling was deadlocked. In order to obtain sufficient evidence, the staff of Bayannaoer Consumers Association entrusted the Inner Mongolia Autonomous Region Product Quality Inspection Institute for inspection in August 2022, and the drip tape was found to be unqualified. Accordingly, Bayannaoer Consumers Association supports consumer litigation and resolves disputes through litigation. On June 29, 2023, it was tried by the People’s Court of Tuzuoqi, and the loss was recovered for consumers by 251,725 yuan.

[Case Analysis]

This case is a typical agricultural dispute case. According to Article 11 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests: "Consumers who suffer personal or property damage due to purchasing or using goods or receiving services shall have the right to compensation according to law." Article 24 stipulates: "If the goods or services provided by the business operators do not meet the quality requirements, consumers may return them according to the provisions of the state and the agreement of the parties, or require the business operators to fulfill the obligations of replacement and repair. If there is no state regulation and agreement between the parties, consumers can return the goods within seven days from the date of receipt; After seven days, if the statutory conditions for termination of the contract are met, the consumer can return the goods in time. If the statutory conditions for termination of the contract are not met, the operator may be required to perform obligations such as replacement and repair. " Article 62 stipulates: "The purchase and use of means of production directly used for agricultural production by farmers shall be implemented with reference to this Law." According to Article 32 of the Product Quality Law of People’s Republic of China (PRC), "Producers shall not adulterate or fake products, or pass unqualified products off as qualified products" and Article 39, "Sellers shall not adulterate or fake products, or pass unqualified products off as qualified products", in this case, consumers have the right to compensation because the operators sell unqualified products. After the mediation was unsuccessful, because the facts of infringement on consumers’ rights and interests were clear and involved many farmers’ groups, according to the functions and responsibilities entrusted by law, consumers’ associations supported the prosecution, further safeguarding the consumption environment and market order.

07 There is something wrong with the size of customized furniture.

[Brief introduction of the case]

On June 2, 2023, Ms. Zhai complained to Wuhai Consumers Association that on April 2, she customized European brand furniture in Lengyuxin wardrobe dealership in Haibowan District, Wuhai City. On May 14, when she arrived for installation, she found that 21 door panels were small in size. When the dealer installed them at home, she also found that there was something wrong with the size and communicated with the manufacturer. The manufacturer said that the product was fine and belonged to the adjustable range, but the gap was obvious after adjustment.

【 Processing Process and Results 】

After receiving the complaint, the staff of Wuhai Consumers’ Association conducted investigation and mediation, and obtained the order measurement drawings. The dealer also admitted that there was something wrong with the size of this batch of door panels. Because the door panels were customized by the manufacturer, they are now unable to replace the door panels for consumers, and are actively communicating with the manufacturer to replace the door panels for consumers. The staff of the Consumers Association called the manufacturer and pointed out that if the operator provides goods or services to consumers, and one party fails to perform the contractual obligations or the performance of the contractual obligations is not in conformity with the agreement, it shall bear the liability for breach of contract such as continuing to perform, taking remedial measures or compensating for losses. Finally, after communication, the manufacturer agreed to send someone to handle the appeal, and if the problem is true, it will be replaced.

[Case Analysis]

Article 16 of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests stipulates: "Operators shall perform their obligations in accordance with this Law and other relevant laws and regulations when providing commodities or services to consumers. If there is an agreement between the operator and the consumer, they shall perform their obligations in accordance with the agreement, but the agreement between the two parties shall not violate the provisions of laws and regulations. When providing commodities or services to consumers, business operators shall abide by social morality, operate in good faith and protect the legitimate rights and interests of consumers; Unfair and unreasonable trading conditions shall not be set, and transactions shall not be forced. " Article 577 of the Civil Code of People’s Republic of China (PRC) stipulates: "If a party fails to perform its contractual obligations or fails to meet the contract obligations, it shall bear the liabilities for breach of contract such as continuing to perform, taking remedial measures or compensating for losses." Therefore, consumers have the right to ask operators or producers to perform the agreed services.

08 Laundry clothes lost

[Brief introduction of the case]

On November 7, 2023, Ms. Tian complained to Wuhai Consumers Association that on April 6, 2023, three down jackets were sent to Yixiang Laundry in Haibowan District, Wuhai City, and the laundry did not provide her with a service ticket after collecting the clothes. When picking up the clothes, she found that one of the children’s down jackets worth 399 yuan was not cleaned, and the laundry said that it was responsible for heavy washing, so she took away the other two down jackets. At the end of October, when she went to the laundry to pick up the washed children’s down jacket, the laundry said that the dress had been taken away in June according to the store computer, so there was a dispute between the two sides.

【 Processing Process and Results 】

After receiving the complaint, the staff asked the laundry about the consumer’s complaint. The laundry said that although the service receipt was not issued to the consumer at that time, it was recorded in the store computer. In June, the children’s down jacket was taken away by a man. The consumer thinks that the laundry should check with her the identity of the clothes picker without the clothes pick-up certificate. Now that the clothes have been taken away by others, the laundry should pay compensation. Because the laundry did not issue a service document to the consumer when providing laundry service, there was no objection to the laundry service process. The computer data was recorded unilaterally by the laundry, and the laundry did not verify it when others took the clothes, and there was no other evidence to prove that the consumer entrusted others to take the clothes, the laundry should be liable for compensation. Finally, after mediation, both parties reached an agreement, and the operator compensated 300 yuan to the consumer.

[Case Analysis]

In this case, according to Article 25 of the Measures of Inner Mongolia Autonomous Region for Implementing the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests: "Operators engaged in the dyeing and ironing industry shall provide services as agreed. If the clothes are damaged, dyed or lost, the operator shall refund the fees collected and bear the corresponding liability for compensation according to the actual purchase price of the goods, depreciation of the goods and other factors. " Article 15 of the Measures for the Administration of Washing and Dyeing Industry "Operators shall issue service receipts to consumers when providing services. Service documents should include: the name, quantity, color, damaged or missing parts, service content, price, delivery date, storage period, matters agreed by both parties, dispute resolution, etc. "and Article 17" Operators should standardize the handover procedures of clothes in each process to prevent loss or damage; The storage and payment of dirty and clean clothes should be separated. "The operator should issue a bill to the consumer without issuing it, and the clothes handover did not fulfill the responsibility of informing when picking up the clothes, and should be liable for compensation.

09 medical disputes caused by tooth extraction in dental clinic

[Brief introduction of the case]

On March 17th, 2023, Ms. Ma, a consumer, complained to the Consumers Association of Alashan League that when the wisdom teeth were pulled out at Qingbai Dental Clinic in Bayanhaote Town, Alashan Zuoqi, the drill bit fell into the mouth due to improper operation by medical staff, which caused extensive damage to the oral mucosa and caused inconvenience to daily life, and the consumer demanded compensation from the operator.

【 Processing Process and Results 】

The staff contacted the clinic for investigation at the first time, confirmed that the situation described by Ms. Ma was true, and immediately organized mediation between the two parties. After careful and patient mediation, the dental clinic compensated Ms. Ma for 15,000 yuan, which was paid in three months.

[Case Analysis]

Article 7 of the Law on the Protection of Consumers’ Rights and Interests in People’s Republic of China (PRC) stipulates: "Consumers have the right to protect their personal and property safety when purchasing and using commodities and receiving services. Consumers have the right to require the goods and services provided by operators to meet the requirements of protecting personal and property safety. " Article 49 stipulates: "If a business operator provides goods or services and causes personal injury to consumers or other victims, it shall compensate medical expenses, nursing expenses, transportation expenses and other reasonable expenses for treatment and rehabilitation, as well as the income reduced due to absenteeism." In this case, due to the negligence of the staff of the dental clinic, the consumer suffered personal injury in the process of receiving services, and the consumer has the right to ask the merchant to bear the liability for compensation.

On August 1 ST, FAW Pentium launched a new entry-level model of Pentium Pony-Cute Horse, with a price of 24,900 yuan. Pentium pony is a mini-car, and the guide price of the whole series is between 24,900 and 31,900 yuan.

IT House noticed that Pentium Pony was designed as a 3-door, 4-seat hatchback and went on the market in May this year.Compared with the previous cute horse version, the price of this cute horse version has been reduced by 2,000 yuan, but the configuration has reduced the functions of Bluetooth and car phone.. The car comes standard with halogen headlights, 12-inch rims and rear parking radar.

The body size of Pentium pony is 3000/1510/1630mm, and the wheelbase is 1953mm, which exceeds the basic version of Wuling Hongguang MINIEV (2920/1493/1621mm, and the wheelbase is 1940mm).

For the interior, Pentium Pony offers five kinds of two-color collocation: beach gold, peach powder, bubble blue, indigo blue and camellia green. Configuration includes flat-bottomed steering wheel, LCD instrument, knob shift, two-color seat and through air conditioning outlet.

The whole system includes the main driver airbag, fabric seat, front manual adjustment seat, main driver’s cosmetic mirror, rear parking radar, remote unlocking, manual air conditioning and uphill assistance.

In terms of power, the Pentium pony is equipped with a rear single motor with a maximum power of 20 kW and a maximum torque of 85 Nm. In terms of battery, the cute horse and the cute horse are equipped with a 9.4 kWh battery pack with a pure electric cruising range of 122 kilometers; Yuanqi Horse and Vigorous Horse are equipped with a 13.9 kWh battery pack, with a pure electric cruising range of 170 kilometers. On the other hand, the High Match (Vigorous Horse) adds a driving recorder interface, a reversing image, a 7-inch LCD instrument and two speakers.

September 18, 2021 Source: Office of Finance Department of Ningxia Hui Autonomous Region

　　Grass-roots government’s basic livelihood, wages and operation are the basic needs to protect the vital interests of the masses, and also the basic conditions to promote the government’s performance of duties and the implementation of various policies. The CPC Central Committee and the State Council attach great importance to this. In 2018, the Central Economic Work Conference proposed to improve the basic financial security mechanism at the county level and enhance the ability of difficult areas and grassroots governments to ensure wages, operations and basic people’s livelihood. The 2019 government work report proposes to reform and improve the county-level basic financial security mechanism, ease the pressure of financial operation in difficult areas, and never let the basic people’s livelihood security go wrong. Ningxia Hui Autonomous Region, as an underdeveloped area in northwest China, has been affected by its own financial shortage and epidemic situation in recent years, and the financial revenue and expenditure situation is particularly severe. In order to effectively ensure the normal operation of grass-roots finance, the autonomous region’s finance strengthens the internet thinking, implements the "three guarantees" guarantee mechanism of cities and counties from four dimensions, ensures that the "three guarantees" guarantee of cities and counties at the grass-roots level is put in place, realizes the smooth operation of the whole region’s finance, and steadily improves people’s livelihood security.

　　First, build a "three guarantees" guarantee mechanism with engineering thinking

　　The work of "three guarantees" at the grass-roots level is a systematic project with wide coverage, strong comprehensiveness and professionalism, which runs through all aspects of financial work. The finance of the autonomous region should make overall plans for development and security, and build a "three guarantees" guarantee mechanism of "system+technology" with engineering thinking. In the financial integration platform, the ability of big data integration analysis is used to organically combine budget management and implementation monitoring, and the budget management integration system is established to control and implement the "three guarantees" guarantee mechanism. Promote the efficiency optimization of the "three guarantees" guarantee mechanism in cities and counties from the perspectives of task objectives, time-point monitoring and guarantee measures, and realize the timely and full payment of the "three guarantees" expenditures of grassroots finance, and the operational risks can be pre-controlled.

　　According to the concept of "integration of information sources, automation of data extraction, and optimization of monitoring and decision-making", the work of "three guarantees" is comprehensively and systematically sorted out from the design of financial macro-business framework to the micro-monitoring of specific accounting indicators, and an information-based, full-chain, dynamic management mechanism of "three guarantees" budgets in cities and counties is established to comprehensively standardize budget management and harden budget constraints. From the task goal, we should construct a "three guarantees" guarantee mechanism with budget arrangement, capital guarantee and system constraint in place; From the time node, it covers the whole process links such as budget demand calculation, project library construction, budget editing, implementation monitoring, analysis and early warning, notification and feedback; From the specific implementation, it is subdivided into financial resources, treasury, budget implementation and temporary payment and other indicators.

　　Second, implement the "three guarantees" guarantee responsibility with the project concept

　　Establish a "three guarantees" budget management mechanism with the project library as the source, and dynamically record the whole life cycle management information of budget projects in real time. According to the "Three Guarantees" guarantee content, it corresponds to specific projects, personnel projects and operation projects in the budget project library respectively. Through the standardized management of the "Three Guarantees" budget projects through the budget integration system, the whole life cycle management of budget project comparison, statistics, analysis and monitoring is realized, the binding force of each link of budget management is enhanced, and the responsibility of "Three Guarantees" guarantee is promoted at the grassroots level in cities and counties.

　　From the aspect of project reserve management, around the demand calculation and project library construction, cities and counties establish project libraries against the "three guarantees" guarantee list, and accurately calculate the expenditure demand according to the actual implementation standards and scope, so as to improve the accuracy of the "three guarantees" budget preparation. According to the scale of available financial resources in the current year, calculate the financial guarantee multiple of the "three guarantees" expenditure in each region, clarify the source of budgetary funds for the "three guarantees" project, and give priority to the "three guarantees" project in the budget.

　　From the aspect of budget preparation management, in the process of budget compilation and project identification, the finance of the autonomous region has established a budget preparation and review mechanism covering all cities and counties in the region to ensure that all the "three guarantees" expenditures of cities and counties are included in the budget without leaving a hard gap. Mark the relevant project libraries with "Three Guarantees" in budget preparation, and set up the verification rules and traceability rules for the requirements of the "Three Guarantees" budget projects based on the budget integration system. On the premise of ensuring the budget arrangement and demand matching of the "Three Guarantees", the "Three Guarantees" project library will be used as the source to lay the foundation for the fund allocation, disbursement and full chain monitoring of the "Three Guarantees" budget project library.

　　From the aspect of project execution and management, we should take the normalization mechanism of direct funds and the integrated norms of budget management as the starting point to harden the budget binding force, strengthen the standardized and efficient implementation of the "three guarantees" project library, urge cities and counties to strictly implement the "two expenditures" priority principle, reasonably balance the "three guarantees" budget expenditures, and realize the accurate and efficient implementation of the financial "three guarantees" funds. Linkage regional temporary payment and hidden debt funds in place, to prevent risk factors affecting the implementation of "three guarantees", to ensure the smooth operation of finance without risks.

　　Third, build a "three guarantees" monitoring system with inventory management

　　The finance of the autonomous region monitors the implementation of the "three guarantees" expenditure in the whole process by means of inventory management, and constructs an all-round dynamic monitoring and management mechanism. Strengthen the means of financial big data integration, solve the practical problems of "three guarantees" with a large number of monitoring data and a wide range, establish an orderly, scientific and efficient monitoring and prevention system, and achieve early detection, early warning, early intervention and early disposal of risks.

　　Build a scientific and reasonable monitoring system. According to the scope and objectives of "Three Guarantees", the specific tasks are decomposed one by one, and the monitoring system of "Three Guarantees" is built by inventory management: four items of "basic livelihood, wages, operation and other rigid expenditures" are the main body, and eight indicators are radiated, including financial security multiple, treasury security multiple, budget arrangement in place rate, financial gap rate of short income, temporary payment compression rate, supernumerary control rate and implicit debt resolution fund in place rate. According to the importance of each index, different weights are given, and the results of index implementation are scored quantitatively every month, so as to objectively analyze the financial operation status and support ability of cities and counties as a whole and fully reflect the risk level of financial operation of cities and counties.

　　Strengthen the ability of data monitoring and analysis. Strengthen digital empowerment, give full play to the advantages of large amount of financial data, strong timeliness and high correlation, extract monitoring data based on the financial integration system, and objectively analyze the financial operation. According to the data such as the implementation of the "three guarantees" budget and the treasury funds of cities and counties, we will strengthen the data penetration and analysis, and form the monitoring and analysis ability of the "three guarantees" operation of cities and counties with full coverage, multiple indicators, penetration, dynamics and informationization. Establish a "three guarantees" monitoring system of weekly report and monthly report. The monitoring results are displayed by multi-dimensional index statistics and visual graphics, and the financial operation of each region is divided into "smooth operation, low risk, moderate risk and high risk" grades, which strongly supports scientific decision-making in cities and counties and efficiently supervises and accurately manages.

　　Strengthen the feedback of risk monitoring results. Regularly submit the dynamic monitoring results of "three guarantees" and rigid expenditures to the party committees and governments of autonomous regions every month, and inform the party committees and governments of cities and counties. For cities and counties above the "moderate risk" level, prompt early warning by SMS, WeChat, sending reminder letters, etc. at the first time; For cities and counties where the "three guarantees" work is ineffective or the guarantee is not in place, informed criticism will be located in the whole region, and the leaders of the autonomous region government will be interviewed or invited to interview the relevant person in charge of the city and county governments as appropriate; Responsible units and personnel in serious cases shall be brought to the attention of relevant departments for accountability according to their responsibilities. Actively guide cities and counties to strengthen the "three guarantees" work, ensure that risk prevention and control and responsibilities are put in place, and comprehensively improve the operational efficiency of financial management.

　　Four, to resolve the "three guarantees" risk warning with the responsibility mechanism

　　According to the accountability mechanism of "whoever bears the responsibility for the guarantee bears the responsibility for the expenditure", and according to the monthly monitoring results of "three guarantees" in cities and counties, the "three guarantees" risk early warning is implemented to resolve the main responsibility. Cities and counties’ financial departments should strengthen cooperation with relevant departments and budget units according to the specific indicators of the monthly monitoring report, be more accurate and effective in the focus, intensity, rhythm and timing of fiscal policy regulation, earnestly grasp the responsibility of "three guarantees" and effectively resolve financial operation risks.

　　On the financial level of the autonomous region, we will strengthen the overall scheduling of treasury funds, keep the treasury funds of cities and counties running within a safe range, and effectively protect the rigid needs of cities and counties such as "three guarantees" expenditures. Improve and optimize the transfer payment method, increase the sinking of financial resources, take the "three guarantees" guarantee as an important factor in the allocation of funds, strengthen the management and guidance of transfer payment funds for the "three guarantees" guarantee of cities and counties, and support cities and counties to ensure the basic and bottom line. Accelerate the reform of financial affairs and expenditure responsibilities in different fields, make every effort to ensure that cities and counties implement expenditure responsibilities, and weave a strong livelihood security network. Study and establish a financial sustainability assessment mechanism, and cities and counties will introduce or improve the basic livelihood policy standards of the "three guarantees" list to assess financial sustainability, taking into account the stage of economic and social development and financial sustainability.

　　On the financial level of cities and counties, we will focus on nine key industries, strengthen fiscal and taxation policies and financial support and guidance, go all out to promote the high-quality development of county economy and the construction of financial resources, and maintain the growth of fiscal revenue in a reasonable range. Strengthen the overall planning of financial resources, optimize the allocation of financial resources, further enhance the local financial security capacity, and make overall arrangements for the "three guarantees" and bond debt service expenditures. Deepen the integration of budget management, improve the management level of "three guarantees" budget project library, implement systematic control of budget management, and strengthen the binding force of "three guarantees" expenditure. Vigorously reduce non-rigid expenditures, constantly adjust and optimize the fiscal expenditure structure, and ensure the normalization of the efficient and high-quality tight life mechanism. Strengthen the main responsibility of budget execution of departments and units, strictly implement the principle of "two expenditures", continue to accelerate the implementation progress of people’s livelihood expenditures, and effectively secure the bottom line of people’s livelihood security.

"The day when the graded diagnosis and treatment system is realized is the time when China’s medical system reform is successful." Ma Xiaowei, director of the National Health and Wellness Commission, said this in the "Ministerial Passage" of the National People’s Congress in 2019, which revealed the essence of China’s medical service system and the ultimate goal of medical reform.

However, to achieve the goal of graded diagnosis and treatment can not be achieved overnight. The top-level design of the National Health and Wellness Committee has long been preset, and the connection between medical associations will be included in one of the primary tasks leading to graded diagnosis and treatment.

Medical association inserts "wings" for graded diagnosis and treatment

The medical association refers to the regional medical association, which integrates the medical resources in the same area, and usually consists of three-level and two-level hospitals, community hospitals and village hospitals in a region.

In fact, as early as 2016, at the National Health and Wellness Conference, the General Secretary of the Supreme Leader emphasized: speed up the construction of graded diagnosis and treatment system, improve the level of primary medical services, and for the first time in his speech, positioned "graded diagnosis and treatment" as the first of the five basic medical and health systems, demanding "breakthrough". Subsequently, the National Health and Wellness Commission and other departments issued a number of documents and policies to promote the development of medical associations.

On April 23, 2017, the General Office of the State Council issued the Guiding Opinions on Promoting the Construction and Development of Medical Consortium, which officially promoted the construction of medical consortia to a national policy. The opinions clearly required that all tertiary public hospitals should start the construction of medical consortia before the end of October 2017, and comprehensively start various forms of medical consortia.

On January 3, 2018, the Action Plan for Further Improving Medical Services (2018-2020) issued by the National Health and Wellness Commission proposed to provide continuous medical services with the medical association as the carrier in three years from 2018 to 2020.

In 2019, it entered the second year of implementing the medical association, and the related promotion work reached a new height. On May 22nd, the National Health and Wellness Commission and the State Administration of Traditional Chinese Medicine jointly issued the Notice on Carrying out the Pilot Work of Urban Medical Consortium Construction, which clearly proposed to promote the construction of graded diagnosis and treatment system and medical consortium, build a high-quality and efficient medical and health service system, and gradually realize the grid layout management of urban medical consortia; It is planned that by the end of 2019, 100 pilot cities will fully start the grid layout and management of urban medical associations, and each pilot city will build at least one medical association with obvious results, initially forming a medical association management model led by urban tertiary hospitals and based on primary medical institutions, rehabilitation, nursing and other medical institutions.

On June 4, 2019, the General Office of the State Council issued "Key Tasks for Deepening the Reform of Medical and Health System in 2019", proposing to formulate management measures for medical associations, which indicates that the work of medical associations tends to a comprehensive and standardized stage, and the era of medical associations has begun.

Compared with the official implementation of the medical association in 2017, after two years, the medical association has gradually leapfrogged from "nothing" to "existence" to the development trend of improving "quality" and "quantity".

With the promotion of graded diagnosis and treatment, problems such as vague grading positioning, insufficient grass-roots capacity, lack of coordination at all levels, lack of continuity of medical services, disorderly flow of patients, poor experience and payment support have gradually surfaced, which need to be solved urgently.

The mode of urban medical group is one of the four modes of medical association. As typical representatives, Shenzhen Luohu Medical Group and Jiangsu Zhenjiang Rehabilitation Medical Group have made many explorations and achieved good results, which are worth learning from.

Luohu model: management, service, benefit and responsibility are four in one.

In 2015, taking Luohu District as a pilot, Shenzhen initiated the collectivization reform of medical institutions with administrative districts as a unit.

The medical reform in Luohu integrated five hospitals and 23 community health centers to form a hospital group. Under the principle of integration of staffing, operation management and medical services, doctors in the group realized free flow, solved the problem of lack of medical care at the grassroots level, and provided residents with the whole service of "prevention-health care-treatment-rehabilitation-nursing-old-age care".

In terms of resources, optimizing and reorganizing "similar" resources within the hospital and intensively setting up resource sharing centers such as medical examination, radiological imaging, disinfection supply, health management, logistics distribution and information management have greatly reduced operating costs.

The Group adopted a new medical insurance payment model of "lump sum of medical insurance funds and reward for savings", which forced the hospital to continuously improve its technical level and service quality and realize the transformation from "making money by treating diseases" to "preventing diseases and saving money". Because residents are not restricted from choosing hospitals, and the medical insurance expenses for residents seeking medical treatment abroad should be paid from the total amount of the group, the hospital group can only benefit more by doing a good job in preventive health care and health management, so that the contracted insured can get less sick and have fewer serious illnesses.

In terms of organizational structure, Luohu Hospital Group has established a unified legal person to co-ordinate the medical resources in the whole region, constructed a new corporate governance structure, established a responsibility community, and solved the problems of small and comprehensive hospital setting, redundant construction, low efficiency and homogeneous competition. By strengthening the community health center, implementing the contract service of family doctors, we will try our best to solve the problem of "lack of doctors, medicines and examinations" in community health, and establish a healthy community to solve the problems of lack of quality resources in community health centers and people’s distrust.

A major innovation of Luohu Medical Group is to establish an incentive mechanism of "total amount management, balance retention and reasonable over-value burden" with the hospital group as the link. Another highlight is that the health status of residents is taken as a quantitative indicator, and the assessment results are linked to financial subsidies and the annual salary of the group leadership; Implement the measure that grass-roots general practitioners enjoy the same treatment as the staff of public hospitals, and take grassroots work experience as the condition for the medical staff of the group to return to the city and be promoted.

The success of Luohu Medical Group lies in the integration of management, service, interests and responsibilities.

Rehabilitation group: minor illness in the community, serious illness in the hospital, rehabilitation back to the community.

As early as its establishment, Jiangsu Rehabilitation Medical Group was positioned as a compact medical group with assets as the link.

First of all, in terms of organizational structure, Zhenjiang Municipal Government entrusts Health Bureau as the investor to perform the function of running medical services, and establishes a medical group with Zhenjiang First People’s Hospital as the core, including 5 secondary hospitals and 10 community health centers, which makes an innovative breakthrough in management system: separating management from health administrative departments, and establishing a corporate governance structure of public hospitals, which is both public welfare and arousing enthusiasm.

Secondly, in terms of resource integration, six centers have been set up, including clinic, imaging, procurement and supply, disinfection and supply, information and community health management, and a two-way referral mechanism has been established between public hospitals and community health institutions. At the same time, community standardization construction has been strengthened, and grid management has been implemented for grassroots medical and health services, so that the overall service level of community health service institutions has been significantly improved, and patients have been rationally diverted to promote the formation of "minor illness in the community, serious illness in the hospital, and rehabilitation back to the community" While alleviating the "difficulty in seeing a doctor", group hospitals can share medical resources, so that the overall efficiency of the medical and health service system can be fully exerted, the utilization rate of medical resources can be improved, and the operating cost can be reduced.

Establish a reasonable and effective incentive mechanism, be more flexible in the mechanism of selecting and employing people, and introduce a performance-based salary system in the distribution system to mobilize the enthusiasm of medical staff; Financial subsidies will be provided to the community where doctors are dispatched from large hospitals, and the dispatched doctors will be given priority in promoting their professional titles. A joint rehabilitation ward will be set up in the community, and the hospital will send directors and head nurses to the rehabilitation patients transferred to the community, and solve the problems of equipment, medicines, nurses, referrals, etc., and carry out homogeneous medical care services.

Finally, in terms of supporting policies, Zhenjiang has given full play to the advantages of health departments in managing medical insurance and medical and health services as a whole, and carried out the reform of combined payment methods combining total budget, payment by disease type and payment by head.

The future of "communication" of medical association can be expected

Through the representative cases of Shenzhen Luohu Medical Group and Jiangsu Zhenjiang Rehabilitation Medical Group, it is not difficult to find that the construction of urban medical association has realized the effective allocation of medical resources, and has formed graded diagnosis and treatment, which has promoted health management to a certain extent and achieved the goal of medical reform. Therefore, it is a long-term project to establish a graded diagnosis and treatment system and build a medical association.

The construction of medical association and the signing service of family doctors are two important starting points for establishing a graded diagnosis and treatment system. The medical association has rebuilt and reorganized China’s medical and health service system, allowing ordinary people to enjoy all-round, full-cycle and continuous medical services in the medical association through family doctors, and to get rid of the current situation that they tend to "go up" in different medical institutions and accept fragmented and discontinuous medical services.

In addition to the strong promotion of the government, the most important thing in the construction of medical associations is to establish an internal benefit sharing mechanism, so that the institutions of medical associations can realize their own interests and development through division of labor and cooperation, resource sharing, etc. This is also the key factor for Shenzhen Luohu Medical Group and Jiangsu Zhenjiang Rehabilitation Medical Group to achieve results.

Based on the strong support of the national level for the medical association, major medical institutions are actively practicing and exploring. It can be predicted that in the next few years, by organically integrating the construction of the medical association with the contract service of family doctors, the medical association can finally achieve the "communication" of the medical association and solve the "pain" of the masses in seeing a doctor.

Want to know more excellent cases of urban medical associations? Want to communicate with more outstanding peers in depth?

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On the first day of Vanke’s resumption of trading, Vanke was still reporting the suspicion of insider trading between Baoneng and China Resources to the relevant departments with the help of the largest natural person shareholder, and Wang Shi had been stripped of the details of insider trading.

I don’t know who is standing behind this WeChat WeChat official account, which has only posted three articles, each of which is directed at the inside story of Vanke and attracted the attention of Wang Sicong.

But no matter who it is, no matter where it is, you should work hard to write a black manuscript, okay? I don’t want to be your knife.

Vanke resumed trading and was firmly sealed at the daily limit.

Some people say that this is a fatal blow to Yao Jianhua by Wang Shi. It is predicted that when Vanke’s share price drops by one third, Baoneng will be forced to explode.

It’s time for the sword to see blood, and both sides have prepared for the contest after the resumption of trading.

A week ago, at Vanke’s 2015 shareholders’ meeting, the live broadcast channel opened by Vanke gave Mr. Liu Yuansheng, the largest natural person shareholder of Vanke, a close-up shot.

Today, on the first day of Vanke’s resumption of trading, Mr. Liu Yuansheng published a tip-off letter addressed to China Securities Regulatory Commission, China Banking Regulatory Commission, China Insurance Regulatory Commission, the State Council State-owned Assets Supervision and Administration Commission, Shenzhen Stock Exchange, Hong Kong Stock Exchange and Shenzhen Securities Regulatory Bureau.

Liu Yuansheng reported five issues by real name — — The number of cooperation projects between Baoneng Department and China Resources; What tacit understanding has Baoneng reached with China Resources? What is the conspiracy behind the two sides’ reneging on the deep iron? Secret agreement, insider trading and market manipulation between Baoneng and China Resources; Baoneng uses illegal funds to acquire listed companies.

A few hours later, China Resources publicly responded that,

Authorization statement of spokesman of China Resources Group:

Today, China Resources noticed that there was a real-name tip-off letter signed by Liu Yuansheng, the largest natural person shareholder of Vanke.

The Company hereby solemnly declares that China Resources has reported and communicated the relevant contents mentioned in the report letter to the higher authorities and regulatory agencies, and the relevant information has been disclosed to the public. The speculation, presumptions and slander in this report letter have constituted a negative impact on the reputation of our company.

China Resources will take legal action against Mr. Liu Yuansheng and pursue legal responsibility to safeguard the reputation of China Resources.

Compared with Vanke’s heavy punch, Baoneng’s punch is more fragrant and sly.

I don’t know if everyone’s circle of friends has been screened by this article "Tian Pujun’s past world was robbed by a woman who walked by night" today.

Almost less than an hour, this article had more than 100,000 hits, until it was forwarded by Weibo, Wang Sicong, and reached a complete climax.

In this magical article, there are two pieces of gossip that have never appeared in rivers and lakes before, which are related to Wang Shi’s use of Vanke’s hidden interests to transfer and insider trading in Tian Pujun.

It is recognized that these two projects point to the North Riverside A 717 developed by Vanke and the Metropolis respectively.

A few hours later, another news related to Miss Tian appeared in the circle of friends. Miss Tian has always stressed that she is richer than Wang Shi. It turned out to be true and scared the baby to death!

Tian Pujun registered Beijing Jiuyang Shenghe Technology Co., Ltd. in 2010, with a registered capital of 100,000 yuan. In 2013 and 2014, its total sales amounted to tens of billions, but its net profit lost more than 4 billion, its liabilities reached more than 60 billion, and its tax payment was 0. This is really a company with amazing financial data.

This Beijing Jiuyang Shenghe Technology Co., Ltd., the only business information that can be found in the public information is "I invested in the movie" Chinese Partner "that Miss Tian relishes.

But there are also rumors that the investor of this film is Wang Shi.

Vanke is still reporting the suspicion of insider trading between Baoneng and China Resources with the help of the first natural person shareholder, and Wang Shi has been stripped of the details of insider trading.

Well, let’s talk about this more magical WeChat WeChat official account that revealed the insider trading between Wang Shi and Miss Tian.

This WeChat official account, named Beast House, was registered on May 25th this year, and only wrote three articles, one of which revealed the inside story of Vanke. He read a lot of off the charts, and his praise was amazing.

However, after the article "Tian Pujun Liao Han’s past world was robbed by a woman who walked by night" was screened at the Animal House, I received such news one after another.

I was surprised to find that this original article from the company’s "Animal House" was actually a large part of my previous article, Miss Tian, you are so swearing, and why I hate these two articles (1). The screenshots are proof.

　

　

　

　

　

Angry, of course, I ran to the WeChat backstage to report it, and soon found that this article was deleted by the original author (but there were a lot of reprints on the rivers and lakes). The author’s explanation for the deletion of an article that was "original" all night is as follows.

I don’t know if the plagiarism squad mentioned by her circle of friends means me, anyway, I only have hehe.

Having said so much, I am not happy that my words have been plagiarized by others. Secondly, I don’t know who is standing behind this WeChat WeChat official account, which has only posted three articles and directed at the inside story of Vanke and attracted the attention of Wang Sicong.

But no matter who it is, no matter where it is, you should work hard to write a black manuscript, okay? I don’t want to be your knife.

In addition: Since I have also written two articles related to Miss Tian, it must be explained that this is just because I am a Northeast banker and I really don’t want to hide my dislike for Miss Tian. As for the right and wrong in the dispute of Vanke, I have said in the article "Those who have too much public information should not join the dispute of Vanke’s mouth and cannon" that our generation can only watch the dispute of Vanke with the attitude of watching the sky at night.

　　Dedicate more fine products, which are small but not weak, short and not shallow, and are artistic, ideological and ornamental.

　　

　　As one of the hot spots in the film and television industry in recent years, "micro-short drama" has become a hot word on the Internet. At this year’s National People’s Congress, many deputies made suggestions and suggestions on micro-short plays, which aroused social concern.

　　From the initial stage of germination to the rapid growth, miniseries have become a "traffic highland" in the field of network audio-visual in a relatively short period of time. During this year’s Spring Festival holiday, the number of micro-short drama works and the scale of users have expanded significantly, and the "Spring Festival file" on the small screen has made a new splash, meeting the cultural needs of different groups of people. Inspirational drama "Beyond it! A Juan shows the traditional non-legacy of "Awakening the Lion", the romantic drama "The Great New Year’s Eve" reflects the contemporary young people’s views on marriage and love through personal growth, and the light comedy "Aunt’s World New Year’s Eve" focuses on social hot topics from the perspective of the elderly … According to incomplete statistics, only a short video platform has 8 works played more than 100 million times during the Spring Festival. According to statistics, in 2023, the market size of China’s online miniseries reached 37.39 billion yuan, and it is expected to exceed 100 billion yuan in 2027.

　　The popularity of miniseries is inseparable from the artistic expression that conforms to the iteration of media change. At present, short video has become one of the important ways of people’s daily entertainment. Based on the short video, the mini-short drama has the advantages of small volume, fast pace, dense plot and many reversals, which is more suitable for fragmented viewing time. At the same time, in the early stage of the development of miniseries, most of the works were produced by users themselves. The low threshold creation of the Internet has ignited the public’s enthusiasm for recording all kinds of life and expressing their true feelings. In addition, the production cycle of miniseries is short, the cost of setting scenes is low, the shooting cost is low, and there are many opportunities for realizing. This provides more opportunities for young people, which is conducive to the emergence of ideas and the enhancement of content richness.

　　It should also be noted that some unavoidable problems have also been exposed in the rapid development of miniseries. For example, shoddy work for quick delivery and low style for eye-catching will certainly do harm to the healthy creative ecology and business cycle. As a new cultural product with a wide audience, miniseries can’t go astray in extensive development, and should pay more attention to quality while attracting traffic.

　　Supervision and support go hand in hand to guide the orderly development of micro-short plays. In order to promote the high-quality development of miniseries, the State Administration of Radio and Television has repeatedly carried out special rectification and industry standardization, and made efforts to curb its barbaric growth and turn the governance work into normalization. At the same time, for outstanding works, the management department also gives strong support in financial support, expert guidance, award evaluation, matrix publicity and other aspects, and actively expands new tracks, such as combining with local cultural tours, to open up new ideas for the development of micro-short dramas. Facing the future, further strengthening effective supervision and strengthening policy support can help the high-quality development of the industry.

　　Attract professional teams to enter the market and promote the upgrading of micro-short plays. On the one hand, we should give full play to the professional advantages of traditional film and television companies, well-known directors and actors, and start with the whole chain of project planning, content creation, shooting and editing, publicity and promotion, so as to promote the overall improvement of the quality level of miniseries. On the other hand, the video broadcasting platform can provide support for micro-short plays, content incubation, talent training, etc., and systematically arrange the massive content in the past, creating a schedule system and a theater system to make the works reach the audience better.

　　Strengthen the awareness of fine products and win a double harvest of traffic and word of mouth. Miniature plays have horizontal and vertical screens, but the key to touching people’s hearts lies in quality. Nowadays, more and more creators abandon impetuousness, seek inspiration from fiery real life, temper quality and improve taste with sincere attitude, and meet people’s growing spiritual and cultural needs. More dedication to fine works, micro but not weak, short and not shallow, both artistic, ideological and ornamental, this is the broad road to the high-quality development of micro-short plays.

　　In the long run, miniseries are also a new cultural format. It is expected that the miniseries will continue to shine with new brilliance, move towards a broader stage in creation and communication, and become an effective carrier for telling the story of China.

　　People’s Daily (April 1, 2024, 05 edition)