CCTV ＂hands in hand＂ Baidu AI Cloud plans a new future of ＂media +AI＂

　　　　　　　Cctv news On July 17th, the signing ceremony of strategic cooperation between CCTV and Baidu AI Cloud was held in Beijing. This cooperation is one of CCTV’s initiatives to actively build an "artificial intelligence editorial department" under the strategic layout of "5G+4K+AI" of the Central Radio and Television General Station. The two sides will jointly build an artificial intelligence media research and development center, jointly create artificial intelligence products in the media industry, and deeply apply the "cloud +AI" capability to various scenes of CCTV.

The signing ceremony of strategic cooperation between CCTV and Baidu AI Cloud was held in Beijing (photo by Liu Huicheng)

　　According to the agreement, the cooperation mainly focuses on three aspects: first, jointly establish an artificial intelligence media research and development center; The second is to jointly build artificial intelligence software and hardware products in the media industry; Third, Baidu AI Cloud will provide cloud hosting, CDN, security and other cloud computing services for CCTV. AI technology and products will become an important field of cooperation between CCTV and Baidu AI Cloud.

Speech by Qian Wei, Chairman and General Manager of CCTV (photo by Liu Huicheng)

　　In his speech, Qian Wei, chairman and general manager of CCTV, said that standing at a new starting point of the development of CCTV, CCTV has recalibrated its direction and is undergoing comprehensive transformation and upgrading. This cooperation with Baidu AI Cloud is one of the measures to promote the "5G+4K+AI" strategy of the main station to be put on the multi-terminal platform of CCTV and to build an "artificial intelligence editorial department". It will give full play to the unique advantages of the main station in multi-terminal license plate and large and small screen linkage, innovate media expression and communication methods, develop intelligent products and services for the whole scene, and expand the mainstream public opinion position.

Speech by Yin Shiming, Vice President of Baidu and General Manager of intelligent cloud Business Group (photo by Liu Huicheng)

　　Yin Shiming, vice president of Baidu and general manager of intelligent cloud Business Group, said that as the carrier of the intelligent landing of Baidu AI industry, intelligent cloud integrated the technology and resource advantages accumulated by Baidu for many years and shared them with the industry to accelerate the intelligent upgrading of each industry. CCTV is a benchmark enterprise in the broadcasting industry. The cooperation between Baidu AI Cloud and CCTV will accelerate the application of "Cloud +AI", and the two parties will jointly provide a model for the intelligent upgrade of the media industry.

At the signing ceremony (photo by Liu Huicheng)

　　As the central key news website sponsored by the Central Radio and Television General Station, CCTV is committed to building an "artificial intelligence editorial department", improving news layout, highlighting video features, innovating content expression, forming unique advantages and distinctive features, and giving play to the coverage and communication advantages of "news website+integrated broadcast control platform" with over 100 million users to create the influence of first-class news websites that match the status of the General Station. Baidu has the industry-leading "cloud +AI" capability and will fully empower CCTV.

　　Zhao Lei, deputy general manager of CCTV, said that CCTV has built an "artificial intelligence editorial department" according to the strategic layout of "5G+4K+AI" of the Central Radio and Television General Station, continuously increased investment in the field of artificial intelligence, and deeply explored new application scenarios in the aspects of data collation of new media assets, intelligent content tagging and natural language processing of video content. In the future, efforts will be made to make effective use of three resources: First, by strengthening technical cooperation, a series of current political AI products will be launched; Second, do a good job in the mining and diversified expression of video resources and vertical program resources; The third is to give full play to the advantages of the multi-terminal license resources of the main station and to promote the application and development of intelligent large-screen terminals.

　　The industry believes that the strategic cooperation between CCTV and Baidu AI Cloud, by embracing new technologies, will build an "artificial intelligence editorial department" and be a practitioner of "5G+4K+AI" all-media application, which will provide users with intelligent multi-scene services and further enhance the communication, guidance, influence and credibility of mainstream new media, and will also accelerate the application of "Cloud +AI" technology in the media industry and explore "Media +AI".