The apple tree is the first in the tree world, and it exists at the beginning of everything. Whether it is the "forbidden fruit" in the Garden of Eden or the "golden apple" in ancient Greece, if we want to explore the source of culture, apples can’t be bypassed.

Nowadays, the "Apple", which lacks a bite, has strongly intervened and changed our lives in another way.

So why apples?

This article is selected from Chapter 17, Apple Tree, of Trees that Live for a Long Time.

01

Those famous apples and apple trees

In Song of Solomon, the apple tree is the most desirable tree in the forest, the lover’s love nest and pantry, and every breath of lovers carries the fragrance of apples. In the eyes of the Greeks, it is a tree of love and discord, because when faced with three goddesses who all thought the golden apple should belong to them, Paris made a difficult choice. He thought it belonged to Avelot Dite, the god of love. The rejected goddess Hera and Athena launched revenge and quickly escalated into an all-consuming conflict, which enabled Paris to win Helen of Troy in the disastrous Trojan War, but lost everything else.

Apple trees nourish both love and hatred, as you can see from the way the fruit grows. An apple that grows on a tree usually has a chubby cheek bathed in the late summer sun, and the other cheek is against a rough branch, pale and green. The sun plays a role in ripening and adding happiness to the branches of apples.

Apple is not only a close friend of the sun, but also the fruit of Poisonous Tree, which can grow rapidly in a heart full of repressed anger and jealousy. There is something about this kind of tree that produces perfect spherical fruit, which is suitable for the palm of your hand to grasp. We know this from the story of Snow White when we were very young. Under the shiny and lovely red skin, we sometimes find bug eyes, salamanders and completely rotten fruit stones. Not every bite is as sweet as it promises.

A falling apple seems to represent the end of vibrant beauty, which is a happy moment and a moment when everything has lost its future. In fact, however, a falling apple often means the beginning.

In 1665, isaac newton abandoned his research at Cambridge University because of the plague outbreak and returned to his family farm in Lincolnshire. In this season, a large number of apples in the orchard is a common sight, but in this year, he looked at it with a brand-new eye. Why did the apple fall to the ground? Why not fly into the sky or fly around sideways in the orchard? For this clever young mathematician, a quiet hour under that apple tree brought enlightenment and change. It was a tree of wisdom, a lucky fall, because the movement mode of the whole solar system was suddenly exposed in this fruit that was blown down by the wind.

Newton’s apple tree grew to a very old age and finally succumbed to gravity and collapsed in 1820, but the orchard survived and became a monument to the tenacious vitality of this apple tree. A branch of the fallen old tree has now grown into a stout old tree, which still bears many red apples every autumn. This ancient variety is called "Flower of Kent", and the fruit will change from green to orange and then to red during the ripening process.

Apple tree in front of Newton’s dormitory

The original tree left a small piece of wood, and now it is made into a snuff bottle and displayed in the manor house, just like some kind of sacred relic. There is a huge clock in the nearby isaac newton Shopping Center in Grantham. Every time the clock strikes the hour, a red plastic apple will ring the clock, scaring a sleeping lion and unsuspecting tourists. During the comprehensive reconstruction of this shopping center, the viability of this tree was severely tested, but the lion, the apple and the clock are still there. )

When the rainbow trademark composed of an apple and a leaf became the famous logo of the first batch of personal computers, which linked the era of gigabytes with the great Newton scientific revolution, Apple’s position as a tree of knowledge was further consolidated.

This symbol was also interpreted as a tribute to alan turing, who was an expert in code decoding, a computer pioneer and a homosexual. Homosexuality was illegal in Britain at that time, and his suicide in 1954 was related to the excessive pressure caused by it. When he was found, his body was lying next to a poisonous apple, which was bitten, just like the apple that Snow White had bitten.

Stills from the movie The Imitation Game.

This trademark may also be related to the youth revolution in the 1960s, because when Steve Jobs was 13 years old, his favorite band set up their Apple Record Company.

The Beatles presented their "Apple Company" to the business community, making this apple a symbol of youth culture. The hosts of pop music programs liked the first record released by this company with an Australian green apple as its trademark, because Hey, Zude was the longest single at that time, and the playing time of more than seven minutes allowed them to seize the time to have a cup of coffee before the end of "NaNaNaNaNaNaNaNaNaNaNaNaNa". The song on the B side of this record is Revolution. The Beatles’ fans made fresh preparations and flocked to the Apple store in Baker Street, only to find that they could not afford most of the things sold there, thus exposing the defects of this business model.

In the mythical kingdom of eternal youth, everyone eats apples, at least the ancient Celts thought so. This kind of fruit grows very luxuriantly in the mysterious Avalon Island. According to Tennyson’s imagination, there are "deep meadows, happiness and beauty, orchards and lawns everywhere". King Arthur, who was seriously injured and dying, was sent to this paradise island for healing.

Stills of TV series "The Legend of Merlin"

In the eyes of the Vikings, the powerful male elite gods also relied on Eden’s lovely apples to stop aging and death. The apple tree’s long-term connection with youth may be related to its relatively short life. Unlike oak or yew, apple trees often don’t live for 30 years. Before their slow-growing British compatriots really start to exert their strength, they grow rapidly and then fall down. They age at an alarming rate and become susceptible to unfortunate diseases, such as apple rot and scab. Even a healthy tree has rough brown bark, and its branches stretch at strange angles, as if it had hunched before it was old.

All the advantages of this tree seem to converge on the flawless red rose fruit. Some apple trees do live to be 80 years old, 100 years old or longer, but once these old and decaying trees stop bearing fruit and start to drop branches, there are not many days left.

02

The variety name of apple, alsofull ofstory

In the celebration of the 50th anniversary of Queen Elizabeth’s accession to the throne in 2002, only two old apple trees were included in the list of 50 "Great Britain Trees" by the Forestry Commission. One was Newton’s apple tree with great historical significance, and the other was the first "Green Treasure" apple tree in Southwell, Nottinghamshire.

Although Mary Ann Brailsford first cultivated this kind of apple tree with a seed during the Napoleonic Wars, Britain’s favorite cooking apple was named after the butcher Mr. Bramley, who bought Mary’s cottage garden in the year when Queen Victoria ascended the throne and saw the first batch of green apples swell on the branches. The real potential of this apple was soon discovered by the meriwether family, who owned a local nursery, quickly collected cuttings from Mr. Butcher’s tree and built an orchard.

The success of these apples is commensurate with their size, and their names are now well known, which also proves that an apple tree can become eternal in many different ways. The reputation of the "Green Treasure" apple could not protect the future of the tree, and it fell to the ground a few years later. However, the new roots and branches from the old trunk and a more enthusiastic owner made it enjoy fame and fortune again.

Since apple trees flourish and fall so fast, we might think that they reproduce quickly. In fact, few apple trees grow from seeds, because apple trees are heterozygotes, and their seedlings are generally very different from their parents.

Although Mary Ann Brailsford has achieved great success, it is unlikely that a tree cultivated with seeds will grow into a healthy and fruitful adult tree, which I discovered from a gardening experiment I did in my childhood. After planting some apple cores with great enthusiasm, I watched them grow into beautiful saplings first, and then gradually become stunted and distorted, which is not so much a tree as a poor imitation of it. There is indeed a tree that lived to adulthood, but it is by no means the tall, upright and fruitful tree I hope to see.

More experienced growers know that the best way to breed apple trees is to cut scions from healthy trees, that is, small branches, and then graft them on rootstocks. Through the hybridization of different varieties, new varieties of apples are constantly cultivated. The great apple tree belonging to Paul barnett made the news in 2013, because there are 250 different kinds of apples growing on it, all grafted on its hospitable branches. This amazingly lush crown is covered with bright fruits and the Yangtze River Delta-shaped Caiqi Yang with the name of each variety, which is so heavy that the trunk can hardly bear it, so each branch is supported by a stick. As a result, a strange, angular shadow appeared under this lush apple tree.

Apple trees are by no means an eternal part of British culture. On the contrary, apple trees have been changing in one way or another. Shakespeare once enjoyed an ancient ribbed apple named "Costard Apple", but when Richard Cox completely abandoned his wine-making business in 1820 and began to concentrate on cultivating apples in a manor near Slough, this Costard apple was basically extinct.

Like the fate of most famous apple trees, Cox’s first "orange peel flat" apple tree was blown down in 1911, but at the same time, the demand for these delicious dessert apples has been so great that it has many flourishing offspring. The display of different apple varieties is likely to be like a family gathering. "Stemme Pippin" is probably the hybrid offspring of "Libston Pippin" apple and a peerless apple.

Apple cultivation, regardless of rank, thrives in cottage gardens and big estates. Although the name of "Brenim Orange" is noble, it was actually first cultivated by a worker in Oxfordshire. Besides the orchard, where else can you see the grenadiers, Duke of Devonshire, Lord lambourn, Lord Burleigh, Prince of Wales, Anne Elizabeth, Reverend William Crump, and Australian Green Apple (literally "Granny Smith") together? (But the "Australian green apple" in the British orchard may taste sour, because it needs the sunshine from Australia to sweeten it. )

In addition to these wise and meticulous cultivation, lucky discoveries have always existed. For example, Beth Poole was named after the daughter of an innkeeper, and one day she found this sapling in the forest. Apple’s history is full of hard struggle and accidents, but there are also many stories about someone finding potential in an unremarkable young apple tree. Apple’s variety name is also full of stories behind it, but be careful, "Adams Pearman" has nothing to do with the world’s first gardener, it is named after Mr. Robert Adams. Moreover, if you think that the "Newton miracle" has something to do with Sir Isaac, it is all wet. It was first cultivated by Newton, the king of Derbyshire.

So there is nothing particularly "natural" about apple trees. Even their mature contours are often artificial. People like pruning apple trees, as if they can learn a trick or two with a little patience. But you’re right. After pruning by skilled hands, these apple trees can take on the most surprising shapes, such as pyramids, wine glasses, V-shaped armbands or peacock tails. The branches of the wall-type apple tree extend outward from the middle like a huge green seesaw. The name of this pruning method comes from the word "shoulder", because these oversized branches need support most when they reach the height of the shoulder. Pruning is not only for the pursuit of novel shapes, but also makes picking easier, ensuring that fruits grow more evenly and are fully irradiated by sunlight to achieve full coloring.

03

Apples also mean health and life support.

Apples have always been a basic and affordable food, whether they are eaten raw directly from trees or baked in pies, puffs, amber apple pies or pasta. In Britain, people who couldn’t afford a stove used to take apple dishes to the local bakery for cooking. These dishes need to be marked so as not to make someone angry because they took them wrong. Even bitter-tasting wild apples are seasonal gifts. They come from beautiful native wild apple trees and can be made into jam with sandwiches or meat dishes.

When I was a child, I always smelled jam when I came home from school at the end of September. My mother was busy cooking wild apples and slowly squeezed the thick dark pink jelly out of the homemade jam filter bag. The predecessor of this filter bag is an old pillowcase, which is tightly tied to the leg of an upturned curved wooden dining chair and hung in mid-air. Apples are rich in pectin, which is the favorite source of gel for vegetarians, so wild apple pulp can easily solidify into translucent sunset color in jars. Apple pectin can also help prunes, blackberries and green tomatoes to form jams and chutneys.

Apple pie

The ancient method of ripening tomatoes is to put an apple in a bag of tomatoes, which should be very effective, because apples naturally release a plant hormone-ethylene. However, some apple varieties have the opposite effect on human beings. Stem cells from a rare Swiss apple variety have been used to stimulate the growth of human skin and reduce wrinkles. Researchers are still exploring the effects of apples on preventing certain cancers and vascular diseases, as well as anti-aging.

An apple a day may become a prescription drug in the 21st century. With a smooth face and a body without pain, this dream is a modern version of the eternal country of youth, and the apple is still hanging there, inspiring us a new way to enter heaven. When those people throw the peeled apple peels behind their shoulders to learn the initials of their future spouses, who would have thought that these apple peels would later be found to contain triterpenes, an anticancer chemical?

Healthy, life-sustaining apples may look British, but this tree bearing edible fruit came to England with the Romans, who planted sweet orchards wherever they went. Apple is also the basis of American identity, not just for new york.

The legendary "Johnny Apple Seed" planted his nursery all over the eastern states, and constructed the myth of a strong, healthy and hard-working typical American farmer. For a family full of maternal love and apple pie, this is the image of an ideal father. However, by tracing the genome of apples, we now know that the ancestors of all domesticated apples in the world are Xinjiang wild apples, a native species in Kazakhstan. Almaty, the capital of Kazakhstan, means "the city of apples", and the ancient wild orchards growing on the surrounding hillsides may soon be officially recognized as world heritage sites.

Apple seed Johnny

Today, thousands of varieties are marked on the world apple map, and this map also records the changes of consumer trends. As people’s tastes change, commercial fruit crops will also change. Nowadays, the most popular apple in Britain is "Gala" from New Zealand, which tastes very sweet. Exciting fruit-flavored sparkling wine has been popular recently, which has promoted a large-scale tree planting plan. We may think of more traditional cider brewers, pushing their beautiful juicers from orchard to orchard to squeeze out the last juice in summer. In the barn where the smell of sweat and ripe apples is strong, apple pickers are paid cider, which is not helpful for them to speed up their work.

In contrast, modern fruit cultivation has become a highly commercialized and highly efficient mechanized industry. In 2012, international competition led to the introduction of new laws to protect special regional products in the European Union. As a designated product, Herefordshire cider can only be brewed with locally produced bitter apple juice, such as Brown Nose, Norman in Bulmer, Chisel Jersey or Kingston Black. These varieties are unlikely to be confused with French wine apples, but "Norman in Bulmer" reminds us that English apples and French apples share the same blood.

Changes in tastes and commercial pressures mean that many old varieties with interesting names have almost disappeared in Britain, but now people are trying to preserve traditional orchards. London is unlikely to be the birthplace of Apple’s initiative, but in October 1999, the city held its first "Apple Day". In an exciting few hours, the British charity Common Position reused Covent Garden, which is dedicated to restoring the connection between commodities and nature and emphasizing regional specificity.

"Apple Day" aims to raise people’s awareness of caring for orchards by holding such a folk festival that reminds people of old England and is about to be forgotten. This is a festival for fruit growers, and it is held for those who love the prospect of rural life, and those who eat healthy food and are eager to be closer to nature.

"Apple Day" is St George’s Day in the new era. People from all political factions and social classes get together every year to enjoy apple pie and cider. Rich apple varieties have become a perfect symbol of regional characteristics and sharing spirit, so this festival is now blooming all over the country, but the specific date varies slightly due to different local varieties and picking time: in the middle of Wales, it is in mid-September, and in the Scottish border, it is in early October. Even the chopped apple tree sawdust is added to the festival to cook the barbecue with apple flavor.

Those who are not so interested in all vegetarian stalls and the "apple souffle" that emphasizes natural health and sprinkled with apple seeds will fall in love with bacon smoked with apple wood. Such bold traditional innovation may attract questioning eyes, but it will also make people admire apple growers’ keen market vision and their determination to remind modern consumers where their daily diet comes from.

04

The fruit of midsummer indicates that the days will get better.

In children’s eyes, apple has been inseparable from the computer industry, but with the help of this electronic product with the same name as the fruit tree, they can see the apple pickers in Kashmir or Chile, and then think about how much labor has been invested in the six clean and beautiful apples on the supermarket shelves. An apple has established direct contact with people in different parts of the earth. Before the end of apartheid in South Africa, the "Australian Green Apple" from this country was not popular in many parts of Europe.

However, an eternal question is, for those who work in orchards, is boycotting fruits helping them or harming their interests? You can still learn a lot from apples that are not electronic products. Staying under an apple tree for an hour not only sows the seeds of farmers and gardeners, but also cultivates future botanists, chemists, physicists, artists, economists, political scientists or business giants.

Apple logo

When you see growing apples in a real orchard, it is not difficult to understand this kind of fruit in the refrigerator. You can tell when an apple can be picked with a slight twist. If it is ripe, the fruit stalk will automatically loosen, so that the apple can be detached from the tree and held firmly in your palm; If you don’t pick them at the right time, the apples will pour down like cricket and bruise when they land. They often hide in the long grass and wait quietly until someone feels a brown sticky thing crushed under their feet.

These trees provide a way to explore nature and talk to all our senses. We can touch the rough bark, smell the ripe fruit, and listen to the buzzing of bees or the drumming of woodpeckers on dead branches. The ancient orchard is a paradise for some of the rarest and most beautiful species. Although the giant crowned salamander or scarab may be hidden out of sight, a small brown woodfinch may be crawling up and down the trunk slowly. On a moonlit night in September, you can even see a badger with a light-colored back eating fallen fruit, or a fox sticking out its long and elegant mouth to bite the fruit on the lower branch.

Of course, the charm of apple trees does not only appear in autumn. In Van Gogh’s eyes, the most important thing is apple blossom, and the most ugly deformed branches suddenly become beautiful, which means creativity. The petals, which are light in color and as light as down, suddenly open and breathtaking in beauty, which can cover the roughest and gnarled old trees with brilliant clouds. Earlier, when the dawn began to fall, you seemed to see these trees yawning, stretching their bodies and shaking their twigs. The buds on the tree seemed a little uncertain at first, but they gradually lit up every branch regardless of the lingering threat of frost, just like a sleepy smile blooming into a bright but firm smile. This seasonal commotion is presented in C. Under the bright green sky, butterfly-like flowers seem to be dancing with twisted branchlets.

Still Life and Apple, Van Gogh

CamillePissarro described the apple trees in picardie again and again, and he was deeply awed by the splendid dressing in spring, the lush in summer and the naked silhouette in winter. As white as a cotton shirt in spring, it has the same atmosphere as warm and mottled apricot yellow and dark yellow in autumn. Pissarro’s apple-centered world is a busy pastoral, with the emphasis on crooked branches and heavy wheelbarrows. But in the fields around the French island region, these very unique fruit trees are the real regional characteristics.

When the British war painter Paul Nash arrived in northern France in 1917, the scenery was completely different. He wrote a letter to his wife in the trench, describing a French village after being destroyed by war. "In the bright trees and the remaining orchards, there are piles of bricks, overturned roofs and only half of the houses left." Nash described the damaged orchard. In the amazing picture, the crown of the tree was blown off, the outline of the trunk was like broken glass, and the apple tree became a dark and twisted image, reaching out helplessly to the sun. These emotional paintings by him most powerfully show the absolute fear caused by World War I, and depend on people’s common understanding of the true meaning of apple trees.

This is a tree that should grow quietly in France, Britain and Germany, so that the new generation of young people in these places can pick, eat or drink their fruits, just like their fathers and grandfathers. The apple tree is a tree of life, but it is also a tree of knowledge, which makes people distinguish between good and evil and bears fruits that human beings can’t resist and possess regardless of the consequences. The destroyed orchard shows what the survivors of shell-shocked patients can’t say. What new beginning can there be in this ugly and barren ruin?

Nevertheless, there is still a deep and eternal desire to regain heaven and start over. Dylan Thomas was born just after the war broke out in 1914, but when he looked back on his childhood, he remembered that he had spent an idyllic childhood under the apple tree, and his heart was full of happiness. Here, the apple tree is not blamed, it shines in the eternal glory of lost youth. When the poet wrote this poem in 1945 and looked back on his early years as the "Prince of Appletown" with nostalgia, he had clearly realized the chain of time.

Rosie and Cider, written by Lori Li, translated by Zhu Lanlan/Zhouyi, Jiangsu Literature and Art Publishing House.

Rosie and Cider is a memoir of Laurie Lee’s childhood in the Cotswolds in the 1920s. The title comes from his first experience of tasting cider: "Those valleys, the golden juice of that time, the taste of this wine comes from wild orchards, from reddish-brown summer, from full red apples, and Rosie’s hot cheeks." This is a vivid personal record, not only of childhood, but also of intoxicating apples growing in heaven. People born after the war still show the same impulse to the Garden of Eden and regain their youth and innocence. No matter how much chance they have, no matter how much they pay, no matter what ruins are around them, they must start again.

In 1939, the war shook Europe again, but in the sound of gunfire and air raid alarms, people continued to quietly plant fruit trees and harvest fruits. Adrian Bell’s An Acre of Apples recorded a small farm in Suffolk during the Blitzkrieg, which also proved that apples are full of resistance and remain young forever. With the implementation of wartime rationing system, home-grown fruits have become vital to survival, and apples that can sustain life also have special value. When the British are trapped in the ice and snow and wandering on the unknown border of hell, the apples taken out of the storage box will be redder and brighter than when they were first loaded. These shiny fruits remind people of the summer time and also indicate that the days will be better. The apple tree means starting point, childhood and Eden, but it also means enlightenment, experience and future. If apple trees are often blamed for human misfortunes, they still have the extraordinary ability to continue to grow and let us start over.

This article is excerpted from

Trees that have lived for a long time

Author: [English] Fiona Stafford

Translator: Wang Chen/Wang Weiting

Producer: Unread Exploration Plus

Press: Beijing United Publishing Company

Publication year: May, 2019

Edit | Aries

Editor | Wei Bingxin

　　[New Car Illustration] The name Spyker is extremely strange to most Chinese people, and it can’t be associated with anything. To tell the truth, before that, I only had a superficial understanding of Spyker. In my impression, Spyker brand has a long history but has disappeared for more than half a century. After the resurrection of the 21st century, it launched a classic legendary model, which was hand-built and designed uniquely, which seemed out of place among a group of super-runners who took pleasure in challenging the speed limit. Some time ago, Spyker exhibition hall of Spyker settled in Shanghai, and besides C8 Aileron, a new generation GT sports car of Spyker, there is also the spyker C8 Spyder collector’s edition that we actually shot today.

　　According to Spyker China, the current starting price of this model is about 3.8 million yuan, but usually the final price of the car owner after adding some personalized options is far more than that. The most difference between this model and the ordinary version of spyker C8 Spyder is the bright silver body. Since there happens to be a car in the shop, let’s show it to you through simple real shots. Of course, let’s review Spyker’s long history before entering the real shot.

More related links-

SPYKER Shanghai Exhibition Center officially settled in Xintiandi.
//www.autohome.com.cn/news/201106/211022.html

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■ Spyker History Review

　　In 1898, two Dutch carriage manufacturers, JACOBUS and HENDRIK-JAN)· SPIJKER, built their first car with an engine in Amsterdam. In the same year, in order to present the upcoming coronation ceremony of Wilhelmina, Beatrix Wilhelmina Armgard, Spijker made the famous golden ceremony carriage, which was also used in various celebrations in the Netherlands in the 21st century.

　　In order to better adapt to foreign markets, they changed the "ij" in the middle of Spijker to "Y" and changed the company name to SPYKER. Spyker’s first car was officially launched in 1900, equipped with twin-cylinder 3hp and 5hp engines provided by Ben Ci. In 1903, Spyker 60 HP, which was extremely advanced at that time, was introduced. This is the world’s first car with six engines, constant four-wheel drive and four-wheel brake.

In 1907, the legendary SPYKER 14/18 HP passed through Moscow in the "Beijing-Paris Rally".

　　Before the First World War, the demand for luxury cars in the world began to decline. Nevertheless, Spyker successfully participated in the Beijing-Paris Rally in 1907 with its 18hp model and won the second place.

SPYKER 60 HP in 1903, the world’s first six-cylinder four-wheel drive car.

Spyker IV is the first plane designed entirely by Spyker, which uses a quick engine.

　　In 1914, SPYKER merged with Dutch Aircraft Manufacturing Co., Ltd. and began to develop and produce aircraft. During the World War II, Spyker Company produced 100 fighter planes and 200 aero engines.

　　In 1915, Spyker put forward the slogan of "persistent, strong and unimpeded", which has been used ever since. At the same time, a new company logo was introduced, which is the spoke wheel that we are familiar with later.

　　In 1922, Spyker introduced the simplified model 13/30 C1, but the sales volume was disappointing and fell into the edge. Although it continued to produce and sell at a reduced price, its business still plummeted. Until all the funds were exhausted in 1926, its final products were C2 two-ton trucks and C4 cars. The early Spyker Company produced and manufactured more than 2,000 cars.

"Spyker factory after rebirth"

　　In 2000, 75 years after the original company disappeared, Spyker regained its vitality. The new Spyker Automobile Company was founded in 1999 by Dutch businessmen Victor Muller and Maarten de Bruijn. Since 2000, we have been specialized in producing high-end sports cars, such as C8 and C8 Laviolette.

　　In 2009, Spyker planned to buy cars from General Motors, and reached an acquisition agreement on January 26th, 2010. The combination of Spyker and Saab makes Spyker Automobile Co., Ltd. an automobile enterprise that participates in the global automobile industry competition, in addition to the brand essence of aviation technology inheritance and unique and bold design shared by the two brands.

■ Motor racing

　　On September 9th, 2006, Spyker bought the Midland F1 team from Russian businessman Alex Shnaider. Spyker paid $106 million to transform it into Spyker F1 team and participated in the last three races of the 2006 season. As part of the transaction, the original car changed its painting in the last three races to participate in the competition.

　　Spyker Team Spyker Team is a competition team directly under the factory, participating in competitions such as Le Mans 24 Hours, Le Mans Series, FIA GT Championship and Cyberling 12 Hours. Spyker also provides racing cars for Spyker dealers in Switzerland and participates in various automobile competitions under the name of Spyker.

■ Spyker in the movie

Instinct 2

Ranger

　　If you have seen the action movie "Ranger" starring Jet Li, you must remember the car of the killer with extraordinary skills-the convertible version of spyker C8 Spyder. There is also Instinct II, in which Sharon Si Tong’s sexy interpretation and the luxury and speed of super sports cars are unforgettable. Spyker adds a lot of color to the two films.

　　Faced with increasingly stringent fuel consumption and emission requirements, the production of new energy vehicles has become the most effective solution for major automobile manufacturers. Electrification will be the core strategy of Volkswagen in the next 10 years. To this end, from 2020, Volkswagen will produce pure electric vehicles on MEB platform, taking into account plug-in hybrid vehicles, and will become the main production platform for new energy vehicles. This article will show you in a simple way: what technical characteristics the Volkswagen MEB platform has, which models will be born here, and how to understand the MEB platform for consumers and even the automobile industry.

　　What you need to know about platform concept

　　From the earliest PQ platform to the current MQB modular platform production mode, Volkswagen has become the first manufacturer in the automobile industry to put forward the concept of platform. In addition, its great success in the China market has not only made it the largest automobile company in the world, but also revolutionized the entire automobile industry with the concept of platform production. Modular platform production mode can keep the convenience of product technology upgrading, and can help the public shorten the development, production and listing cycle of automobiles and reduce manufacturing costs. The universality of MQB platform saves 20% of the manufacturing cost for Volkswagen Group.

　　Under the general trend of new energy, MEB platform will be built for the production of pure electric vehicles and plug-in hybrid vehicles from 2020, and become the main production platform for Volkswagen new energy vehicles. Compared with other brands’ practice of launching a single model, it is obvious that Volkswagen intends to achieve comprehensive coverage of all levels of models. In the next five years, Volkswagen expects that the pure electric vehicles produced can account for 20%-25% of the total sales, and the return on capital of the automobile business department will be raised to over 15%. According to the official data of Volkswagen, the manufacturing cost of the first model ID.3 of MEB platform is reduced by 40% compared with the e-Golf pure electric golf of MQB platform.

　　Technical characteristics of MEB platform

　　MEB platform is called "Modular Platform for Electric Vehicles", which is short for "Modular Electrification Toolkit" in German. MEB has many similarities with the current MBQ, which is based on the concept of Volkswagen modularization, and has strong expansibility. It can build different body wheelbase and different adjustment and cruising range according to the demand and positioning, but it has its own characteristics in layout structure due to the removal of the traditional internal combustion engine and the increase of power batteries.

　　The core components of MEB platform, such as battery pack and motor, are all set with fixed positions and modes. The battery is embedded in the bottom of the vehicle as a whole, and the axle module and the transmission system module are moved forward and backward as far as possible, so that the produced vehicle has a longer wheelbase and a shorter front and rear suspension, which maximizes the space and brings more cockpit space and a higher sitting posture.

　　The most important part of the power battery, Volkswagen independently developed the design of the battery Package. The basic structure of this battery Package can be used on all MEB platform models, and the number of battery modules can be freely allocated according to the size of the models. Each module is divided into 24 groups of batteries, and the modules, together with the cooling device and the junction box of the high and low voltage vehicle system, are wrapped in aluminum casings. The power battery voltage of the original MEB platform was fixed at 408 volts, which was much higher than the 230 volts of the existing new energy vehicles on the Volkswagen MQB platform.

　　The new platform takes into account the compatibility of the current mainstream flexible battery cells and prismatic batteries, so Volkswagen has maintained a very high degree of flexibility in cooperation with battery suppliers. Taking ID.3 as an example, the battery pack can accommodate up to 12 modules, and the usable capacity exceeds 77KWh；; The initial capacity of ID. which will be listed at the end of next year can reach 83KWh, and the future Volkswagen electric flagship ID.Vizzion can even reach 111KWh.

　　MEB modular platform processing has brought about changes in production technology, and will also configure the required software systems for its models to realize digitalization, networking and fully automatic driving. At present, it can achieve high compatibility with MQB platform models, and the upcoming Golf 8 is the latest model with digital and networked equipment.

　　What models will be available under MEB platform?

　　Volkswagen Group plans to launch more than 80 new energy vehicles by 2025, including 50 pure electric vehicles and 30 plug-in hybrid vehicles. The annual sales will reach 3 million vehicles, accounting for 20%-25% of the company’s total sales. Volkswagen’s three joint ventures in China, FAW-Volkswagen, SAIC-Volkswagen and JAC-Volkswagen, will be important supports to boost sales in China market.According to the planning of Volkswagen Group, by 2022, Changchun, Qingdao, Anting, Foshan and Yizheng will each have a new energy factory.

　　In 2020, it will be the first to launch ID.3 and ID. At first sight in the domestic market, and then it will launch Audi Q4 e-tron and Skoda VISION IV production version. Among them, ID. At first sight, it will be manufactured in Shanghai Anting Factory together with brothers of Audi and Skoda. As the flagship of the family, the production version of I.D.VizzionID.5It will be the first to be listed in China in 2022. This car is positioned as a medium-sized car. Foreign media speculated that ID.5 is likely to be the successor of Volkswagen Passat.

　　Volkswagen regards ID.3 as the third groundbreaking product after Beetle and Golf. ID.3 is the first pure electric vehicle developed by Volkswagen based on MEB platform.It can be seen as a pure electric version of golf.In the future, smaller models than ID.3 will be named ID.1 and ID.2, and larger models will continue to use this naming method until ID.9. It is reported that Volkswagen has also applied for trademark protection of the letter "X", which will be used for SUV models.

　　The I.D. series has appeared in a number of concept cars, namely, ID CROZZ II, ID Vizzion and ID BUGGY concept cars, except for domestic ones.ID.3, ID. Beyond the first sight,There will be many models in the I.D. series, among which the ID CROZZ II corresponds to the ID.4GTX. It will be an SUV with a dual-motor layout and a standard Tesla Model X.

　　At the latest, by 2030, more than 300 models of the Group’s brands covering all levels of the global market will launch at least one electric version. The "Roadmap E" strategy is an extension and upgrade of the electric product planning in the "2025" strategy, which will not only promote the electric product planning of Volkswagen Group, but also greatly accelerate the electrification process of the group’s vehicle lineup.

　　Not only MEB but also high-end PPE/JI.

　　Just as Volkswagen’s high-end luxury cars use MLB platform at present, in order to cope with future electrification, if MEB platform is the MQB platform for standard gasoline vehicles, then Volkswagen’s high-end gasoline vehicle platform MLB should also have a pure electric cousin-it is called PPE(Premium Platform Electric).

　　The PPE platform is jointly developed by Audi and Porsche. Its predecessor is Taycan, the first pure electric vehicle model of Porsche, and the Audi e-tron GT which will be mass-produced soon. In addition, there is a higher-end Bentley J1 pure electric platform. The PPE platform is expected to be launched in 2021, and its main technical highlights are also more advanced, including supporting air suspension, dynamic torque distribution, unsprung lightweight, 800-volt high-voltage power battery, and 350kW ultra-high power fast charging.

　　MEB will promote the upgrading of China auto parts industry.

　　China is undoubtedly Volkswagen’s largest market in the world, and Volkswagen also needs to accelerate the development of new energy vehicles on the basis of the existing product system. The brand-new platform can be completed not only by Volkswagen itself, but also by completely innovating the whole supplier system, which not only brings more new vehicle choices to domestic consumers, but also promotes the upgrading of China’s electric vehicle industry.

　　Just like the reform and development in the past, the introduction of the concept of automobile joint production has promoted the development of automobile supporting industries in an all-round way and made China the largest automobile production and consumption market. By 2025, Volkswagen and joint ventures will invest a total of about 10 billion euros in electrification, including the research and development and production of electric vehicle products and the update and application of equipment, production lines and battery modules, but excluding the purchase of batteries. Volkswagen also plans to invest 75 million US dollars to start the motor production and transformation work in the Volkswagen gearbox Tianjin factory in December 2018.

　　Summary: In the MQB era, Volkswagen has proved the advanced nature of modular production. Compared with Volkswagen, the brand-new MEB modular platform not only embraces the development trend of new energy, but also starts a new business for Volkswagen in the new period and continues to lead the development of Volkswagen. Every technological innovation will bring about the industrial upgrading of the whole industry. Compared with some brands that only introduce a few pure electric vehicles, Volkswagen’s approach is more systematic. The investment in research and development in the early stage and the turnaround of giants will bring greater domino effect, which will have a far-reaching impact on domestic auto parts industry and consumers, but also on future travel.

Original Ugliness & Strong Bureau Cat Teacher’s Patent Analysis Visualized in Topic # 28 Patent Analysis Methods and Tools

The country/region where the technology is applied for for the first time refers to which country/region the patented technology was put forward by the applicant, which is usually determined according to the country information in the priority number. The number of patent applications filed by the first-time applicant country/region reflects the country/region’s patent technology innovation ability and activity to a certain extent, which is often used to evaluate the overall technical strength, competitive position and development stage of the country/region in macro analysis.

01

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Analysis of technical sources of global patent applications in countries or regions

When analyzing the situation of technology source, usually, the countries/regions with relatively high technical strength are initially delineated through ranking analysis, or the global strength positioning of the countries/regions specially selected for the purpose of analysis is determined. However, only by comparing the total amount of applications of each country/region, it is impossible to distinguish between "thin dead camel" and "new aristocrat", and it is also impossible to distinguish between "paper strength" and "real strength".

For the former, by increasing the time dimension, we can deeply observe the changing trend of patent applications from various technical sources, so as to find out whether the output climax of its patented technological achievements has passed or is in progress, so as to find out the countries with the most development potential or positive development momentum. In addition to the annual change, which is the most direct display method, data can also be converted. For example, the average annual growth rate of patent applications from various technology sources is calculated to compare the growth of patent applications in different places. If the average annual growth rate is greater than 0, the patent applications in this country/region show an increasing trend; if the average annual growth rate is less than 0, the patent applications in this country/region show a downward trend, thus showing the acceleration of the output of patented technological achievements more intuitively.

For the latter, it is usually necessary to use other evaluation indicators related to the quality of applications to more accurately characterize the height of technological innovation and the strength of scientific research and development, such as the number of citations, the number of families, the number of multilateral applications, the possibility of obtaining rights, and whether there are related products on the market. However, it is worth noting that there are many kinds of indicators that can be used to characterize the application quality, especially the connotation of each indicator does not have a recognized and unified definition. Therefore, in patent analysis, the appropriate types of indicators should be selected mainly according to the characteristics of the analyzed fields and data, and the corresponding definitions should be given in the analysis report.

Case 1: Analysis of the main sources of assistive devices and technologies for the visually and hearing impaired.

The number of applications from major sources in the field of assistive devices and technologies for the visually and hearing impaired and their changing trends.

Chart source: WIPO patent landscape report on assistive devices and technologies for visually and hearing affected persons.

From 2007 to 2011, among the main technical sources in the field of assistive devices and technologies for visually and hearing-impaired people, the United States ranked first, with 13,581 applications; Followed by Japan, with 8249 applications; Although China ranks third, the number of applications is only 2,691, which is not far from the top two countries, such as the United States and Japan. It shows that in the field of assistive devices and technologies for the visually impaired and hearing impaired, the national strength is obviously unbalanced, and there is a big difference between echelons. The United States is strong and stands out, and few countries can compete with it.

However, from the perspective of growth rate, the number of applications in this field in China, South Korea and the United Kingdom is increasing, while the growth rate of applications in other countries and regions has declined, especially in Australia, Germany and the United States, indicating that China is making rapid development in this field, which belongs to the rising period of technology research and development. Although its current strength is still insufficient, its future can be expected.

Case 2: Application trend of global patent application sources in artificial intelligence field

Ranking of the number of first-time applications accepted by the world’s major acceptance bureaus in the field of artificial intelligence

Chart source: WIPO Technology Trends 2019: Artificial Intelligence

In the field of artificial intelligence, the number of patented technologies in China is slightly better than that in the United States, ranking first in the world, while Japan and South Korea rank third and fourth respectively. However, there is a certain gap in the total number of applications compared with China and the United States, and the top 10 major countries/regions account for 97% of all AI patent applications (with 328,935 patent families), while the top four countries (China, Japan, South Korea and the United States) together account for 80% of the total. It can be seen that there are not many countries/regions that can compete in the field of artificial intelligence at present.

Changes in the number of first-time applications accepted by the world’s major acceptance bureaus in the field of artificial intelligence

Chart source: WIPO Technology Trends 2019: Artificial Intelligence

A further analysis of the time distribution of applications shows that Japan and the United States reached the threshold of accepting 200 applications in 1979 and 1986 respectively, while China only reached this threshold in 2002, with a time lag of about 20 years compared with the United States and Japan, but it has grown extremely rapidly in recent years, with an exponential growth trend in the past 10 years. Since 2013, the number of first-time applications in China has surpassed that in the United States, and the average annual growth rate of first-time applications since 2013 is as high as 43%. By 2016, the number of first-time applications in the AI field in China has reached 33,000.

On the contrary, although Japan was one of the first countries to innovate in the field of AI (in the early 1980s), the number of its applications has remained relatively stable in recent years after a brief decline from 1982 to 1986 and a rapid increase from 1986 to 1991. Applications in the United States also appeared earlier (in the mid-1980s), and have been growing continuously since then, except for the fluctuations in the number of applications during 2000 -2002 and 2008 -2012 due to economic impact. The growth rate of applications in South Korea was significantly accelerated around 2002, while PCT patent applications grew strongly after 2010.

Multi-index dimension analysis of global patent application source in artificial intelligence field

Chart source: WIPO Technology Trends 2019: Artificial Intelligence

Comprehensive analysis is made by using three indicators: at least one authorization, high-frequency cited patent family and multilateral application.

At least one authorization: Families with at least one grant, that is, at least one patent in the same family has been granted a patent right, reflecting the innovation of the technology involved);

High-frequency cited patent families: Highly cited families, that is, patent families that have been cited for at least 20 times by later published patent applications, reflect the importance of the technology involved;

Multilateral application: Extension share, that is, a patent family that has entered more than two countries or regions, indicates that it hopes to commercialize inventions in multiple markets.

It can be found that although China ranks first in the number of patent applications in the field of artificial intelligence, if the above three indicators are considered, its ranking will drop significantly: only 4% of China applicants will subsequently enter other countries after submitting their patent applications for the first time, while the proportion of applicants from other countries has reached 25%-63%; In terms of the number of at least one patent family authorized by the same family, China ranks third among the five bureaus; Ranked first from the bottom in the number of patent families cited in high frequency. The reasons for this phenomenon may be that China applicants are more interested in the domestic market than overseas markets, and China applicants submitted their applications in this field relatively late, so the number of authorizations and the frequency of citations are relatively low.

Case 3: Comparison of patent application structure of main technical sources of silicon carbide preparation technology

Comparison of national patent application structure (multilateral application and non-multilateral application) of main technical sources of silicon carbide preparation technology

Chart Source: China National Intellectual Property Administration Academic Committee. Industrial Patent Analysis Report (Volume 67) Third Generation Semiconductor [M]. Beijing: Intellectual Property Press, 2019.

By comparing the patent application structures of the main technical sources of silicon carbide preparation technology, it can be seen that the total number of applications for silicon carbide in China is 5772, but only 612 are multilateral applications, accounting for only 10.7% of the total; The total number of applications for silicon carbide in the United States is 6,175, of which 3,699 are multilateral applications, accounting for 59.9% of the total. Although there are a large number of patent applications in China, they are mainly concentrated in the domestic market, and there are few overseas patent applications, which may lead to the lack of adequate patent protection and huge patent risks for China enterprises when they enter overseas markets; However, the United States, Japan and South Korea have more multilateral applications, which can provide a strong guarantee for the healthy development of overseas markets, except that their own countries attach great importance to overseas market applications. Among them, the patent application structure refers to the proportion of multilateral applications and non-multilateral applications, while multilateral applications refer to patent families entering more than three countries.

02

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Analysis on the technical sources of China’s application.

For patent applications in China, the country/region of technology origin or the province/city of technology origin is usually analyzed in the process of patent analysis, but the country of technology origin and the province of technology origin are actually two completely different perspectives. Since China patent applications from other countries/regions in China only account for a part of the patent technology achievements, the ranking of China patent applications from other countries/regions can not truly reflect their actual technical strength, but only reflect their willingness and ability to obtain patents for the China market, that is, the strength of patent layout. In contrast, influenced by the traditional patent application habits and the provisions of Article 20 of the Patent Law on confidentiality review, domestic applicants usually give priority to filing patent applications in China for their technologies, so the number of patent applications from provinces/cities with technology sources can usually truly reflect the patent technology research and development capabilities of each province/city.

Case 4: The distribution of patent applicants in China in 4：FinFET field.

Distribution of patent applicants in China in FinFET field by provinces, cities and regions

Chart Source: Yang Tiejun. Industrial Patent Analysis Report (Volume 40) High-end General Chip [M]. Beijing: Intellectual Property Press, 2016.

Among China applicants in FinFET technology field, Taiwan Province ranks first. TSMC and Lianhua Electronics from Taiwan Province are world-renowned foundry enterprises in semiconductor field, with broad business scope and strong scientific research capabilities. TSMC, in particular, has been at the forefront of advanced semiconductor technology in recent years. Except Taiwan Province, applications from mainland China are mainly concentrated in Shanghai and Beijing. Shanghai is due to the concentration of semiconductor industry, while Beijing has more research institutes and universities. It can be seen that, like the global trend, China’s domestic industries have also been highly differentiated and gathered.

For more details, please pay attention to the Practical Manual of Patent Analysis (Second Edition).

Catalogue of this book

Chapter 1: Basic concepts, methods and application scenarios of patent analysis.

1.1 Basic concepts of patent analysis

1.2 the basic way of patent analysis

1.3 dialectical understanding of patent analysis and patent statistics

1.4 Common application scenarios of patent analysis

Chapter 2 patent analysis process and project management

2.1 the overall process of patent analysis

2.2 Preparation of resources for patent analysis

2.3 Project Management of Patent Analysis

2.4 Key links of patent analysis

2.5 Application of the Achievements of Patent Analysis Project

Chapter 3 Industry Survey

3.1 The main contents of industry survey

3.2 The main ways of industry survey

3.3 Writing of Industry Investigation Report

Chapter 4 Decomposition of Patent Technology

4.1 Overview of Patent Technology Decomposition

4.2 Process of Patent Technology Decomposition

4.3 Method of Patent Technology Decomposition

4.4 Examples of Patent Technology Decomposition

Chapter 5 Patent Analysis, Retrieval and Evaluation

5.1 Overview of Patent Analysis and Retrieval

5.2 Patent Analysis and Retrieval Process

5.3 Introduction to the Use of Patent Analysis Database

5.4 Basic retrieval strategy

5.5 Selection of retrieval elements

5.6 the construction of retrieval type

5.7 Patent Analysis, Retrieval and Evaluation

5.8 Writing of Patent Analysis and Retrieval Report

Chapter 6 Data Processing

6.1 Overview of data processing

6.2 data acquisition

6.3 data cleaning

6.4 data indexing

Chapter 7 Visualization of Patent Analysis

7.1 Overview of patent analysis visualization

7.2 Basic contents of patent analysis visualization

7.3 Visual Interpretation of Patent Analysis

Chapter 8 Patent Analysis Methods

8.1 Statistical Analysis of Description Items

8.2 Technical Indexing Item Analysis

8.3 Analysis of Rights Indexing Items

8.4 Characteristic analysis method

Chapter 9 Writing of Patent Analysis Report

9.1 Basic Process

9.2 General requirements

9.3 reporting framework

9.4 Writing of main content

Chapter 10 Conclusion

10.1 Catch the "anomaly"-what to see?

10.2 Looking for "meaning"-what to write?

10.3 Keep "Action"-Do what?

Appendix: Basic Usage of Patent Database

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Xiaobian’s painstaking efforts, refusing to steal pictures, if you need to reprint, contact the background ↑ long press the identification QR code to follow ↑.

Micro-signal: patent analysis visualization

Original title: Patent Analysis Method | Technology Source Analysis

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Instructions for registration of 2023 graduate students of Southwest Petroleum University?

Dear students:

I sincerely congratulate you on standing out from the fierce competition and becoming a member of Southwest Petroleum University. I hope the students will study happily at school, grow up healthily and have a brighter future. In order to ensure the smooth enrollment of all students, please report according to the contents of the registration instructions.

First, the new enrollment registration arrangement

1. Check-in time

The registration time for freshmen is September 8-9.

2. Check-in place

Southwest Petroleum University, No.8 Xindu Avenue, Xindu District, Chengdu, Sichuan Province.

3. The registration place and contact telephone number of each new college.

School of petroleum and natural gas engineering: Mingbian Building B533,028-83037058

College of Earth Science and Technology: Mingbian Building A307,028-83037112

College of Mechanical and Electrical Engineering: Mingzhi Building B501,028-83037251/028-83037224

school of chemistry and chemical engineering: Mingde Building A521,028-83037307

College of New Energy and Materials: Mingde Building B510,028-83037414

School of Computer Science: B302,028-83037506, Mingli Building

School of Electrical Information: Mingli Building A413,028-83037582

College of Civil Engineering and Surveying and Mapping: Mingzhi Building A530,028-83037610; (MEM) Mingzhi Building A528,028-83037619

college of science: C307,028-83037685, Mingli Building

School of Economics and Management: Boxue Building AB304 304,028-83032038; (MBA) Boxue Building B406,028-83032769

school of law: Boxue Building AB501 501,028-83032017

Marxist college: Sixue Building D501,028-83032550

College of Foreign Languages: Sixue Building A410,028-83032657

college of physical education: Sixue Building D210,028-83032156

college of art: Art Building (Student Activity Center) Room 206 (Art Union House), 028-83037862

Anyone who fails to report for duty for two weeks without reason or fails to pass the physical examination review will be disqualified according to the provisions of the Measures for the Administration of Postgraduate Status of Southwest Petroleum University. Those who are unable to go through the registration formalities normally within two weeks after the start of school due to force majeure can apply to the college for online registration within two weeks after the start of school, and the college and the school will coordinate with each other.

Second, the pick-up station arrangement and the required documents and materials for registration

1. Pick-up arrangement

On September 8 -9, 2023, the school will set up a welcome guide station at Exit D of Southwest Petroleum University Station of Chengdu Metro Line 3, and set up a passage to the school.

Remarks: Parents of students and self-driving vehicles will be notified separately according to the actual situation.

2. Documents and materials to be prepared when reporting for duty

(1) Three recent color photos of one-inch bareheaded lithography;

(2) Admission notice;

(3) my valid ID card (resident ID card) and scanned copy, and mark the student number on the scanned copy;

(4) Postgraduates who register for graduate school must bring the original and photocopy of graduation certificate (or degree certificate and completion certificate), and sign on the photocopy: "Copy is consistent with the original"+candidate’s name+student number. Submit it to the college qualification examiner for inspection when the freshmen report for duty. If the fresh candidates fail to provide the above materials on time, they will be disqualified according to the requirements of the relevant documents of the Ministry of Education. See Table 1 and Table 2 for the list of academic qualifications and degree materials of master/doctoral students respectively.

Table 1 List of Master Degree and Degree Materials

Table 2 List of doctoral degree and degree materials

Note: Provide materials inquiry website.

Electronic Report on Degree Certification:http://www.cdgdc.edu.cn/

The electronic registration record form of the education certificate of the Ministry of Education and the online verification report of the student status of the Ministry of Education;https://www.chsi.com.cn/

Online certification Hall of the Service Center for Studying Abroad of the Ministry of Education:http://zwfw.cscse.edu.cn/

Third, the registration process

(Students should register with their admission notice and second-generation ID card)

1. Dormitory check-in: check the accommodation information in the registration system and handle the dormitory check-in.

2. College registration: get a campus card, etc.

3. Opening ceremony and entrance education: according to the notice and arrangement of the school and college.

4. Identity review: the college conducts face recognition and personal identification on the admission information, ID card information, admission photos, ID card photos and myself of freshmen.

5. Develop the training plan under the guidance of the tutor, etc.: According to the "Notice on the Teaching Arrangement and Related Requirements for Graduate Students of Grade 2023".

Fourth, the entrance examination

1. Full-time graduate students

During the freshmen’s entrance education, each college will organize a physical examination at the school hospital according to the unified arrangement time.

2. Part-time graduate students

According to the requirements of the college, go to the school hospital for physical examination when reporting.

3. Physical examination place

School hospital.

Five, archives, household registration, party organization relationship

1. Freshman files

Admission is a full-time freshman file of our school, and the file is mailed to the following address: the archives room of the Graduate School of Southwest Petroleum University (Room C616 of the Library), No.8 Xindu Avenue, Xindu District, Chengdu, Sichuan Province, and the telephone number is 028-83035448. If individual students bring their own files when they report for school, please submit them directly to the Graduate School (Room C616, Library Building).

2. Migration of household registration

According to the relevant regulations on household registration management of the Ministry of Public Security, the transfer of freshmen’s registered permanent residence follows the principle of voluntariness, which can either move the registered permanent residence to the collective household of school students or keep the registered permanent residence in the place of origin.

Freshmen who need to move their household registration should hold the admission notice to the public security organ (police station) in registered permanent residence to move the certificate;

After enrollment, the original account transfer certificate, a copy of the admission notice and a copy of the ID card must be handed over to the counselor and teacher, and reported to the Household Registration Section of the Security Department for handling;

Address of household registration: Southwest Petroleum University, No.8 Xindu Avenue, Xindu District, Chengdu, Sichuan Province.

3. Party members bring their own organizational relationships.

When the party organization relationship is transferred from units in Sichuan Province (except classified units) to party member, it is necessary for the unit where the original party organization relationship is located to transfer from the Internet through the National party member Management Information System, and there is no need to issue a paper letter of introduction on party member’s organizational relationship (hereinafter referred to as the letter of introduction). The party organization to go to is "XX Branch Committee of XX College of Southwest Petroleum University of the Communist Party of China" (the specific branch name needs to be consulted by party member). Party member, whose party organization relationship is transferred from secret-related units in Sichuan Province and units outside Sichuan Province, needs to be transferred to the corresponding college with a letter of introduction. The letter of introduction should be headed "Committee of Southwest Petroleum University of the Communist Party of China" and go to the party organization to transfer with units in Sichuan Province (except secret-related units).

The league members’ relationship is introduced to the Youth League Committee of Southwest Petroleum University by the Youth League Committee of the city, county or middle school, and the paper files should be submitted to the Youth League Committee of each college. The online league members’ relationship will be automatically transferred to the newly established Youth League branch of each college through the "Smart League Construction" system after the start of school.

Six, charging standards and payment methods

1. Payment standard (yuan/year. student)

Note: In 2023, the students’ basic medical insurance premium will be subject to the documents published by Chengdu Medical Security Bureau, and students will purchase it voluntarily.

2. Payment method

(1) Online payment (no handling fee)

After August 25th, 2023, students can log in to http://cwjf.swpu.edu.cn, the platform for paying tuition and miscellaneous fees for students of Southwest Petroleum University, and follow the prompts to complete the payment (for details, please refer to Help Information on the login page of the platform for paying tuition and miscellaneous fees for students of Southwest Petroleum University).

(2) Self-service payment machine (no handling fee)

Self-service payment machines are set up in the financial self-service area on the first floor of the school office building, the lobby on the first floor of Sixue Building, the lobby on the first floor of Boxue Building, the student affairs center of Mingli Building, 22 student dormitories, and the third floor of Science Park Building. Students can use the bank card with UnionPay logo to pay after August 25th, 2023.

3. Payment bills

Students can view, save and print the electronic bills in http://cwjf.swpu.edu.cn, the tuition and miscellaneous fees charging system of Southwest Petroleum University, Payment History Inquiry and Electronic Bills within one year after successful payment.

4. Tips

(1) student loan payment

When students who successfully apply for student loans use online payment and self-service payment machines, please deduct the loan amount and pay in the order of "medical examination fee-accommodation fee-tuition fee".

(2) Students’ basic medical insurance premium

If students need to purchase basic medical insurance premium, they can check "basic medical care" when paying and complete the payment; If students don’t need to buy student insurance, don’t check the "basic medical care" payment item.

VII. Other explanations

1. Campus card

Campus card is an electronic certificate that students must hold for identification and small consumption during their school days. At present, many functions have been opened, such as library borrowing, canteen dining, apartment access control, campus access control, library access control, bathing, report card printing, supermarket shopping and so on.

Campus cards provide various self-service recharge methods such as WeChat, Alipay and cash. For details, please refer to the website of the School Network and Information Center: https://www.swpu.edu.cn/nic/.

2. Award system

The school has a perfect postgraduate scholarship system. For details, please refer to the website of the Student Affairs Department of the Party Committee-Postgraduate Education Management-Rules and Regulations-Implementation Measures for the Postgraduate Scholarship System of Southwest Petroleum University (2022 Edition).

Eight, the school teaching work arrangement

In accordance with the "Notice on the Teaching Arrangement and Related Requirements for Graduate Students of Grade 2023" (please pay attention to the website of the Graduate School in time for details), please be sure to study and understand it carefully and handle it according to the regulations.

IX. Other matters

1. Related websites

Relevant matters related to the registration of freshmen and the adjustment of the registration of freshmen can be found on the relevant website of the school:

School homepage:http://www.swpu.edu.cn

Graduate school home page:https://www.swpu.edu.cn/gs/

Homepage of Student Affairs Department of Party Committee:https://www.swpu.edu.cn/xgb/

Finance department home page:https://www.swpu.edu.cn/cwc/

Graduate WeChat WeChat official account:

2. Contact information of relevant units

Charge Section of Finance Department (Financial Affairs Center on the first floor of office building): 028-83037987

Graduate Work Office of Student Affairs Department of Party Committee (Sixue Building A207-1): 028-83032149

Logistics Service Corporation Student Apartment Management Center: 028-83032643

Graduate School Training Office (Library C614): 028-83032109

School Hospital Physical Examination Department: 028-83032184

Security Office Household Registration Section: 028-83032371

Reprinted source | Southwest Petroleum University Graduate Association

Reprinted Editor | Wang Zichen

Editor | Wang Zichen

Audit | Li Anran CaoDaWei Zhu Rui

1905 movie network news Twenty-three years ago, the animated film Haier Brothers came out, which became the first popular science animated feature film in China, and made a great contribution in the history of original animation in China. Twenty-three years later, the new animated film "The Adventure of Haier Brothers" moved the story background to the space and continued to lead a new generation of children and audiences to explore unknown mysteries. The play premiered on Tencent Video, Iqiyi and other platforms on September 17th, and was updated at 16:00 every day from Monday to Friday.

Stimulate imagination and explore spirit

The Haier brothers once crossed the North Pacific Ocean, went deep into the Arctic, got to know Eskimos, witnessed the wonderful phenomena of nature such as extreme daylight and mirage with their own eyes, and completed a global adventure with friends. This cartoon has far-reaching educational significance, is entertaining and won the audience’s love. It won the Golden Boy Award and the Golden Eagle Award successively, and became an excellent original children’s cartoon in China in the 1990s.

In this new animation, the Haier brothers remain unchanged, and as always, they stick to the main line of transmitting knowledge and inspiring imagination, and take accompanying children to grow up healthily as their mission. Haier Brothers Cosmic Adventure focuses on knowledge and exploration, not telling children the standard answer or "what", but encouraging children to actively seek knowledge and explore "why". In the Haier Brothers’ world, every child is "unique", and the purpose is to respect children’s interests, stimulate their imagination and exploration spirit, and let them develop their personality and wisdom.

This time, the Haier brothers are going to explore the vast universe, get in touch with powerful intelligent creatures and alien civilizations, and lead children to see more cutting-edge technology, which will greatly broaden their horizons. At the end of each cartoon, there is a small knowledge class, such as "How big is the universe" and "What is a nano-robot", which transforms the storyline mentioned in the feature film into small knowledge of popular science. This knowledge transfer based on the plot is more enlightening than blunt indoctrination, which can be described as the integration of wisdom and interest, which will greatly broaden children’s knowledge and acceptance.

Realize self-transcendence

Haier brothers subverted the traditional creative mode.Before the production of "Haier Brothers Cosmic Adventure", it was convenient to interact with small audiences on the material, character design and content of the animation, and went to primary schools and kindergartens in many cities to have face-to-face communication with children, and guided the design and production of cartoons according to the voting results. This kind of interactive creation subverts the closed production mode of traditional cartoons, connects producers and users, draws inspiration and suggestions from the target audience, and creates fine products that the audience loves and recognizes.

　　In the first week of May 2025, 13,478 sets of "Bank" certification statistics were reported. Due to holidays, the number of reports this week decreased by about 12% compared with last week. Among them, 12,087 vehicles (accounting for about 90%, a decrease of about 8% compared with last week) were tested according to national standards, and 7,851 vehicles (accounting for about 58%, a decrease of 12% compared with last week) met the league standard, an increase of about 6% compared with the same period in 2024, and the overall vehicle condition and quality improved.

　　From the uploaded mileage data of vehicle sources, the proportion of "quasi-new car" data of 10,000-30,000 kilometers increased by 1% compared with last week, and the "relatively new car" data of 30,000-50,000 kilometers decreased by 1% compared with last week. The "cost-effective" vehicle source data of 50,000-100,000 kilometers and the "old" vehicle source data of more than 100,000 kilometers were the same as last week, and the quality of data reported this week was improved.

　　Regionally, affected by holidays, except for Shandong, Anhui, Hunan and other places, there was a significant increase compared with last week, and the rest areas all dropped significantly compared with last week.

　　What is bank authentication? "Hang" certification is a certified second-hand car quality information traceability management system introduced by china automobile dealers association based on the national standard "Technical Specification for Appraisal and Evaluation of Used Cars" and the group standard "Technical Specification for Appraisal and Evaluation of Passenger Cars" for all business entities in the field of second-hand car circulation throughout the country. By establishing a unified industry standard vehicle condition traceability mechanism and dispute review mechanism, it helps to build a bridge of trust between second-hand car business enterprises and consumers and effectively protect the legitimate rights and interests of all parties in the second-hand car consumption.

                                                                                                                                                                                                                             

　　Taking the subway to stop checking the negative certificate of nucleic acid test is becoming one of the important measures to optimize the epidemic prevention policy in the near future.

　　Since December 2, Chengdu, Tianjin, Beijing, Chongqing, Shenzhen, Nanchang, Kunming, Harbin, Shanghai, Wuhan, Zhengzhou, Hangzhou, Ningbo, Wenzhou, Jiaxing, Shaoxing, Jinhua, Taizhou and Dalian have all announced that the subway will no longer check the negative certificate of nucleic acid detection.

　　On the morning of December 2, Chengdu Metro issued the latest operation announcement: According to the latest epidemic prevention and control requirements, since December 2, 2022, citizens should take the initiative to scan the place code when entering the station, show their health code before crossing the gate, and pass by the green code. Please wear a mask all the time when taking the subway. According to WeChat official account, the WeChat of "Chengdu Publishing", Chengdu Metro will no longer check the nucleic acid test report, but citizens should take the initiative to scan the place code when entering the station, show their health code before crossing the gate, and pass by the green code. Please wear a mask during the subway ride.

　　On the afternoon of the 2nd, the official Weibo @ Tianjin Metro Operation of Tianjin Rail Transit Operation Group Co., Ltd. announced that it would take Tianjin Rail Transit from now on to cancel the 72-hour nucleic acid certificate inspection according to the requirements of epidemic prevention and control. Please cooperate with checking the health code, scanning the place code, measuring the body temperature, wearing a mask all the time, and strengthening self-protection and health management.

　　On the afternoon of the 2nd, the Beijing Municipal Transportation Commission released a message: In terms of public transportation, the Beijing Municipal Transportation Commission optimized the ride management measures: starting from the first bus on Monday, December 5th, bus and subway operators shall not refuse passengers who have no 48-hour negative nucleic acid certificate to ride.

　　On the evening of the 2nd, at the press conference of Chongqing Municipal Government Information Office, Li Pan, deputy director of Chongqing Municipal Health and Wellness Committee, mentioned that public transportation will be resumed one after another, and there is no need for other procedures to take the means of transportation, that is, the inspection of Fukang code, but it takes 72 hours of nucleic acid negative proof to enter public places.

　　On the morning of December 3, Shenzhen Municipal Transportation Bureau issued a notice on adjusting the epidemic prevention and control measures of public transport in the city. According to the notice, from now on, take public transportation, subway, taxi, internet car and other local vehicles, scan the place code, check the green code of health code, and no longer check the nucleic acid test certificate.

　　On the 3rd, in order to comprehensively, accurately and completely implement the ninth edition prevention and control plan of the State Council Joint Prevention and Control Mechanism and further optimize the 20 measures for epidemic prevention and control, Nanchang adjusted the time for negative proof of nucleic acid in various public places and public transport vehicles from 0: 00 on December 4th, 2022. For those who enter other public places in the city and take public transport in the city, it is necessary to implement prevention and control measures such as sweeping the place code, taking temperature, wearing masks, etc., and pass by Changtong code green code.

　　On the 3rd, Kunming, Yunnan released a message: In order to ensure the normal travel needs of the masses, starting from the first bus on December 4th, 2022, passengers without negative nucleic acid certificates shall not be refused to take the bus when operating enterprises are verifying health information.

　　On the 3rd, Harbin, Heilongjiang issued a notice: when citizens enter business premises and units and take public transport in the city, they need to strictly implement "code scanning, temperature measurement and wearing masks" (buses, internet cars and taxis do not need temperature measurement), check the green code of "Longjiang Health Code" and no longer check the negative certificate of nucleic acid test.

　　On December 4th, the Office of the Leading Group for Epidemic Prevention and Control in Shanghai issued relevant measures to optimize and adjust the epidemic prevention and control, including: 1. Take rail transit, ground bus, ferry and other public transport in the city, and no longer check the negative certificate of nucleic acid test. Two, the city’s parks, scenic spots and other outdoor public places, no longer check the negative proof of nucleic acid detection. The above-mentioned optimization and adjustment measures will be implemented from 0: 00 on December 5, and relevant prevention and control measures will be continuously optimized and adjusted according to national policies and epidemic situation.

　　On the 4th, Wuhan Metro released a message: From December 5th, the majority of passengers will ride with the health code green code, and will no longer check the negative certificate of nucleic acid test. Please take the initiative to scan the place code, wear a mask regularly throughout the whole process, and keep a social distance.

　　On the 4th, @ Zhengzhou released a message: Take public transport in the city such as bus, subway, taxi (online car), wear masks scientifically, scan the green code of place code and health code, and no longer check the negative certificate of nucleic acid test. Enter other public places, scientifically wear masks, scan the place code, green code of health code, and take temperature measurement, and no longer check the negative certificate of nucleic acid test.

　　On the evening of the 4th, the website of Shandong Provincial Health and Health Commission released a message: According to the notification requirements of the Office of the Leading Group (Headquarters) for Coordinating Epidemic Prevention and Control and Economic Operation of Shandong Provincial Committee, the policies and measures for epidemic prevention and control will be optimized and adjusted from 0: 00 on December 5th, 2022. Residents enter public places such as parks, scenic spots and service areas, and take public transport such as subways, buses and taxis, and no longer check the health code and negative proof of nucleic acid testing.

　　On the evening of the 4th, 11 districts and cities in Zhejiang successively released news that normalization testing would no longer be carried out. Among them, Hangzhou, Ningbo, Wenzhou, Jiaxing, Shaoxing, Jinhua and Taizhou all announced that they would take public transportation such as subways and buses to enter public places except special places such as nursing homes, welfare homes, primary and secondary schools and kindergartens, and no longer check negative certificates of nucleic acid testing and scan "place codes".

　　On the morning of December 5th, "Dalian Publishing" WeChat WeChat official account posted a message: Except for nursing homes, welfare homes and medical institutions, citizens enter other public places, take public transportation such as subways and buses, and do not check the nucleic acid detection.

Original title: Analysis of the development trend of furniture industry in China: the estimated growth rate in the next few years is 15%.

At present, the furniture industry in China has entered a relatively stable growth period, and the growth rate is expected to remain at around 15% in the next few years. The industry is shifting from export to domestic sales; Low-end demand is still huge, but high-end and personalized demand has begun to rise; Some sub-industries tend to be concentrated. We believe that companies with sinking channels and high brand awareness will have advantages in the future. In addition, the growth rate of custom furniture companies will be faster.

　 The growth rate of furniture industry is becoming more and more stable, and furniture enterprises are transforming the domestic market.

　 The extensive export-oriented growth has left, and furniture manufacturers have increased the domestic market.

　 In 2003, the national real estate investment exceeded 1 trillion yuan for the first time, so the furniture industry ushered in the best era. However, the high-speed growth of China’s furniture industry came to an end after the global financial crisis in 2008. Affected by factors such as reduced export demand, rising raw material prices, appreciation of RMB, and decline in export tax rebate rate, furniture enterprises were hit, and the furniture industry entered a more gentle and stable growth period. In 2009, the export delivery value of furniture manufacturing industry decreased by 6.98% year-on-year, which had a great impact on the industry. Many furniture enterprises began to implement the dual-track system of export and domestic sales, and gradually increased the domestic market.

　 Compared with the growth rate of more than 25% in almost every year from 2003 to 2007, the growth rate of output in the last three years is more stable, with CAGR of 17.8%. According to Zhu Changling, chairman of the Furniture Association, in 2012, the total output value of China’s furniture industry reached 1.13 trillion, making it the largest country in furniture production and consumption in the world. According to the revised data of the National Bureau of Statistics, from 2011 to 2013, the total sales of furniture manufacturing companies above designated size in China were 496.68 billion, 565.42 billion and 646.28 billion respectively, with year-on-year growth rates of 25.71%, 13.84% and 14.30% respectively. The CAGR for three years was 17.8%, and the total profit was 299.

　 The low growth rate of exports and the high growth rate of domestic sales offset each other, and the scale of the industry entered a period of gentle growth. In 2013, real estate sales picked up, and the growth rate of sales area in that year reached 17.3%, much higher than in previous years. Even so, the growth rate of furniture sales has not been significantly improved, mainly because of exports. In 2013, the growth rate of exports was only 6.94%, which lowered the total growth rate, while the growth rate of domestic sales was 16.77%. In the first half of 2014, the sales growth rate of furniture industry was 12.87% and the profit growth rate was 17.32%. According to the growth rate of 12.87%, the furniture sales volume in 2014 is estimated to be 729.5 billion, which is slightly lower than that in 2013. We believe that China’s furniture manufacturing industry has entered a stage of steady growth, and the growth rate will be maintained at around 15%, and there will be no large fluctuations in the total amount in the short term.

　 From the perspective of the proportion of import and export, China’s furniture industry is less and less dependent on exports, and the proportion of domestic sales is increasing. Since 2008, the export volume of China’s furniture manufacturing industry has declined every year. In 2013, the proportion reached a low of 23.49%, which was more than 13 percentage points lower than the proportion of 37% in 2008. In the first half of 2014, China’s furniture export delivery value was 78.35 billion yuan, accounting for 23.87%. According to previous years’ experience, the proportion of export delivery value in the first half of 2014 was generally higher than that in the second half. Therefore, we predict that the proportion of exports in 2014 will be around 22.37%, which is 1.12 percentage points lower than that of 23.49% in 2013.

　 Wooden furniture takes the lead, accounting for over 60%.

　 According to the Classification and Code of National Economic Industries issued by the National Bureau of Statistics, China’s furniture manufacturing industry can be divided into five categories according to varieties, namely, wooden furniture manufacturing, bamboo and rattan furniture manufacturing, metal furniture manufacturing, plastic furniture manufacturing and other furniture manufacturing. Furniture owners in China mainly rely on wooden furniture, accounting for more than 60%.

　 The marketing model is mainly based on distribution and joining, supplemented by direct sales.

　 China’s furniture manufacturing enterprises export mainly in ODM/OEM mode. The domestic sales model is mainly based on distribution and joining, and the proportion of direct stores is small. Even some large enterprises are far behind foreign countries in the construction of direct stores. Among the four China furniture companies we counted, Yazhen, a high-end furniture manufacturer, has the highest proportion of direct stores, accounting for 17.5%, which is still lower than the three American companies.

　 The increase in income promotes the transformation of demand to a high level, and high-end furniture manufacturers welcome the opportunity.

　 Income, real estate and export are the main reasons for demand, and urbanization promotes the steady growth of the industry.

　 Based on the data from the third quarter of 2011 to the first quarter of 2014, through regression analysis, we found that the sales area of commercial housing, urbanization rate, per capita disposable income of urban population and export volume all have significant positive effects on furniture sales, and the per capita income of rural residents has almost no impact on furniture sales. Among them, the growth of urban residents’ total disposable income has the greatest impact on furniture income in the past three years, which has led to a total increase of 19.6%, the growth of furniture exports has led to a total increase of 17%, and the growth of real estate sales area has led to a total increase of 10%.

　 Urbanization and per capita income are improving, which is the biggest driving force for future demand growth.

　 Since 2011, China’s urbanization rate has increased by more than 1% every year, reaching 53.73% in 2013. According to the goal of "National New Urbanization Plan (2014-2020)" issued by the State Council in early 2014, China’s population urbanization rate will reach 60% in 2020. In addition, the Plan also calls for the promotion of basic public services such as compulsory education, employment services and affordable housing, so as to solve the problems that it is difficult for agricultural migrants to integrate into urban society and the quality of urbanization is low. If these requirements are implemented, the quality of urbanization will be improved, and the consumption power of new urban population will be improved, which is conducive to furniture consumption demand.

　 The per capita disposable income of urban residents in China is increasing at a rate of about 10% per year. In 2013, the per capita disposable income of urban residents in China reached 26,955 yuan. From the historical experience of the furniture industry in developed countries, furniture consumption will rise sharply and last for a long time after the per capita income reaches 3,000 US dollars, while the per capita disposable income of urban residents in China exceeded 3,000 US dollars in 2011, so we think that this period will be a time when urban residents pay more attention to furniture consumption, and in this respect, the furniture demand in the domestic market will be improved.

　 Real estate is mixed, and second-and third-tier cities are better than first-tier cities.

　 In 2013, China’s real estate sales area reached 1,305.51 million square meters, an increase of 17.3% compared with 2012, much higher than the previous two years. Correspondingly, the growth rate of furniture sales in 2013 also increased to 14.3%. In the first half of 2014, although the sales area of real estate fell again, the sales area of 40 major cities decreased by 6% compared with the same period in 2013, but if the effect of large base in 2013 was removed, the sales area in the first half of 2014 still increased by 21% compared with the same period in 2012. Among them, the sales area of first-tier cities performed poorly, increasing by 8% compared with the same period in 2012, while the second-and third-tier cities performed well, increasing by 18% and 28% respectively compared with the same period in 2012. At present, the purchase restriction policies in second-and third-tier cities have begun to relax, while those in first-tier cities have not. We believe that the relative prosperity of real estate in second-and third-tier cities will make the demand for furniture in second-and third-tier cities grow faster, and the sales of furniture enterprises whose target markets are second-and third-tier cities will also grow faster.

　 The slowdown in export growth does not hinder the overall demand growth.

　 In the past three years, the annual growth rate of China’s furniture exports is very small, CAGR is 7.27%, and the proportion of exports to total sales is decreasing year by year, 26.82%, 25.11% and 23.49% respectively. The main exporting country of China’s furniture is the United States. At the same time, the current furniture imports of the United States mainly come from China, and the amount of furniture imported from China accounts for 56.4% of its total furniture imports and 21% of its total furniture consumption. In the long run, the export competitiveness of China furniture enterprises has weakened due to the increase of wages, electricity charges and other raw material prices in China, the reduction of export tax rebates and anti-dumping duties. From 2009 to 2011, the furniture import situation in the United States was not optimistic. Among its furniture suppliers, the furniture supply increased fastest in Vietnam, with an average increase of 15.3%, followed by Mexico and Taiwan, China, and Chinese mainland ranked fourth, with an increase of 9.9%. It can be seen that the share of China furniture in the US import market is slowly decreasing.

　 Although the export growth rate is slow, the strong domestic demand supports the steady growth of total demand. According to the quarterly data, we get the formula of the relationship between the annual sales of furniture and real estate, urban income and export volume. We estimate that the sales area of commercial housing in 2014 will be 1,240.23 million square meters, the total disposable income of urban residents will be 22,718.8 billion yuan, and the export volume will be 160.3 billion yuan. Therefore, the furniture sales in 2014 will be 724.73 billion yuan, an increase of 12.14% compared with 2013, which is consistent with the year-on-year growth rate of sales in the first half of the year.

　 The demand of domestic furniture industry is polarized, which will be "dumbbell-shaped"

　 With the growth rate of disposable income of urban households and exports relatively stable, the scale of furniture industry is closely related to real estate. We predict the population distribution in 2030 according to the mortality rate and birth rate, and point out that the number of people aged 20-44 (the main buyers) has reached its peak, and the proportion will drop from 33% in 2010 to 24%, and the proportion of people aged 25-35 (the main buyers of the first suite) will also drop from 15% to 9.

　 From this point of view, it is difficult for the total demand of the whole furniture industry to increase continuously in the next fifteen years. Enterprises need to seize the changes in demand types and levels, find new ways to improve profits, and pay attention to potential sub-sectors is king.

　 Domestic furniture demand will change from "pyramid" to "dumbbell"

　 Due to the low per capita consumption level of furniture and the long-term dependence of furniture manufacturing enterprises on exporting a single variety of furniture, the overall grade of China’s furniture industry is low, showing a pyramid shape. About 80% of furniture enterprises are small and medium-sized enterprises, producing and selling low-grade furniture. However, this phenomenon is changing. On the one hand, with the increase in the number of high-yield people in cities, the demand for furniture in star-rated hotels and the upgrading of consumption concepts, the demand for high-grade furniture and personalized furniture has gradually increased. On the other hand, the development of urbanization leads some low-yield rural population to enter cities, which brings a new round of low-end demand to the furniture industry.

　 The increase of star-rated hotels and the mass affluent class brings opportunities for the high-end furniture industry.

　 Star-rated hotels continue to grow, and the demand for replacement furniture is about to peak. Star hotels are a major source of consumption demand for high-end furniture. The number of five-star hotels in China increased from 302 in 2006 to 739 in 2013, and the CAGR was 12.85%. The number of four-star hotels increased from 1,369 in 2006 to 2,361 in 2013, with a CAGR of 9.46%. We divide the demand of star hotels for furniture into:

　 1) New furniture demand. Since 2006, five-star hotels and four-star hotels in China have added 19,300 sets of rooms annually, and 27,800 sets of rooms annually. We estimate that each set of furniture in five-star hotels costs 100,000 yuan and each set of furniture in four-star hotels costs 60,000 yuan, so the average annual demand for new furniture in these hotels is 3.6 billion yuan.

　 In July, 2014, Premier Li Keqiang presided over the the State Council executive meeting, determined the policies and measures to promote the reform and development of tourism, and proposed to strengthen the driving force of tourism development, increase investment in infrastructure, and vigorously develop the elderly, folk customs and health tourism. Therefore, we expect that the construction of star-rated hotels will continue.

　 2) Replace the furniture demand. Generally, four-star and five-star hotels are required to change furniture once every five years. According to this frequency, we predict that China is about to usher in a wave of demand for furniture replacement. In 2013, the demand for furniture replacement in star hotels in China will be about 5.2 billion, and in 2017, we expect that the demand for furniture replacement in star hotels in China will be nearly 13 billion.

　 The increase in the number of wealthy people in China provides a foundation for the development of high-end furniture. The number of affluent people in China was 11.97 million in 2013, and it is expected to reach 14.01 million in 2014, up 17.04% year-on-year, with a rapid growth rate. Among them, most people are in the age of the main group of buyers, accounting for 53.6% of the people under 40, and over 80% under 50. In addition, their children are younger, accounting for 34.2%, 32.5% and 24.4% under 10 years old, 10-20 years old and 20-30 years old respectively. This age structure that the number of people decreases with age makes the demand for wedding furniture increase year by year.

　 The change of consumption concept and finely decorated houses jointly promote the scale growth of customized furniture industry.

　 Custom-made furniture is tailor-made, personalized design, and large-scale and standardized production of furniture. Although custom-made furniture has entered the domestic market for more than ten years, it still belongs to a new industry, accounting for about 10% of the total furniture market share, with great development potential. Custom-made furniture well meets the difference between the use space of furniture and the individual needs of users. With the younger age structure of furniture consumers, individual needs have become the first appeal of decoration, which also brings opportunities to custom-made furniture manufacturers.

　 According to the White Paper on the Development and Consumption of Customized Household Industry in China in 2013 issued by the Solid Wood Customization Committee of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce, at present, among about 100 million urban households in China, the ownership rate of the whole kitchen, cloakroom and private wine cellar is only 6.8%, far below the average level of 35% in developed countries in Europe and America. In addition, about 29% of urban households said that they would buy and install the whole home in the next three to five years. In the next five years, the total demand or intentional purchase of customized homes in China will be about 29 million sets, with an average of 5.8 million sets per year.

　 Hardcover brings opportunities for overall custom furniture. The proportion of hardcover houses in China is relatively low, and the average proportion of fine decoration in China is less than 10%. In 2011, the proportion of hardcover houses in Beijing and Shanghai was around 21%, and that in Guangzhou was 32.9%, far below 80% in developed countries, which has broad room for improvement. From 1966 to 1975, Japan experienced the golden period of residential fine decoration and industrialization, which was driven by three main factors: 1) the post-war generation had higher requirements for urban housing conditions and decoration; 2) The rising labor cost of decoration makes batch decoration the only way; 3) Policy promotion. These three driving factors are consistent with China’s current situation. The rising income of urban residents has higher and higher requirements for housing, the increase in labor costs and the encouragement of the Ministry of Housing and Urban-Rural Development for finely decorated housing will drive the development of finely decorated housing in China. In 2012, among the projects of major real estate developers in China, the proportion of fine decoration projects exceeded 50%.

　 The increase in finely decorated houses means an increase in the demand for overall customized furniture. At the same time, selling furniture directly to large customers such as real estate developers saves the marketing management expenses of enterprises. We expect this to become a big profit growth point for customized furniture manufacturing enterprises.

　 The demand for low-end furniture is still the cornerstone of China’s furniture market.

　 The huge scale of the low-end market is the present situation of China’s furniture industry. Affected by urbanization, a large number of rural people with low consumption capacity will enter cities, which will provide impetus for new low-end demand.

　 The industry pattern is loose and there are many opportunities for leading enterprises.

　 Judging from the trend and external conditions, the furniture manufacturing industry has gone through a period of rapid growth and started to enter a period of steady growth. Therefore, furniture manufacturing enterprises will face more intense competition, and the profit growth needs to be realized by expanding market share and brand strategy.

　 The overall industry concentration is low, and the integration will be carried out from mattresses and customized furniture.

　 Multi-level demand structure and large low-end demand are the two main reasons for the low concentration of China’s industries. Furniture manufacturing industry has the characteristics of low entry threshold and diverse choices of consumers, so the concentration of furniture industry in all countries is low. Yihua Wood, the largest furniture manufacturer in China, accounts for less than 1% of the market, and the market share of the top 10 enterprises is less than 3%. As the second largest furniture producer in the world, the United States is also the same. The share of the top 50 furniture manufacturers in the United States is only about 40%, and the concentration is slightly higher than that in China. There are two main reasons why the concentration of furniture manufacturing industry in China is lower than that in the United States. The first reason is that the uneven development of urban and rural areas and the eastern, central and western regions in China has formed a multi-level demand structure, and the products of a single enterprise are difficult to meet different levels of consumer demand, and most enterprises only focus on a certain level of consumption.

　 Secondly, there is a huge demand for low-end furniture, poor consumer brand awareness and lack of industry standards, which directly leads to a large number of small and medium-sized furniture manufacturers targeting low-end consumers in China. According to statistics, 80% of furniture manufacturing enterprises in China are small and medium-sized enterprises. On the one hand, the gross profit margin of these furniture enterprises is low (about 15%), and they don’t have enough expense space to achieve large-scale national expansion. On the other hand, their capital strength is limited, and it is difficult for the whole industry to have large-scale mergers and acquisitions.

　 Although the phenomenon of low concentration in the whole furniture industry is difficult to change for a while, the concentration in some sub-sectors is expected to be improved in the future, such as mattress industry and customized furniture industry. The mattress industry has concentrated space and motivation. The top 10 mattress manufacturers in the United States are expected to expand rapidly, accounting for more than 75% of the market share, while the top eight mattress brands in China only account for 11.16%, and the leading mattress enterprise Xilinmen only accounts for 3.98%. The main reason is that the history of China’s mattress industry is short, the functional characteristics are not generally recognized, and the market share is still homogenized.

　 Product possession. With the improvement of residents’ consumption level and people paying more and more attention to sleep quality, we believe that enterprises with technological advantages and independent brand advantages will gain greater market share, and small enterprises that focus on manufacturing and light quality will be eliminated because of increasingly fierce industry competition.

　 Sophia and Haolaike, two leading enterprises of custom furniture, are growing rapidly.

　 At present, the concentration of customized furniture industry in China is not high, and the market share of the top five companies is around 12%, which has room for improvement. The reasons for the concentration trend of custom-made furniture industry are as follows: First, the production of custom-made furniture stems from consumers’ requirements for personalization and craftsmanship at the same time, and the main consumers in the future tend to be middle and high-end consumers, who pay more attention to quality and brand, so the living environment of small and medium-sized enterprises is difficult. Second, although the entry threshold of custom-made furniture industry is low, there are many barriers to make it bigger, which require the gradual accumulation of flexible manufacturing mode, information system construction and service capacity construction, so it is easy for large enterprises to consolidate their market share.

　 The industry leader Sophia’s revenue has been growing at a high speed in the past six years, with CAGR of 50.55%. In 2013, the revenue was 8.85 times that of 2008, and the company’s market share was 7% in 2011, more than doubling from 3.3% in 2006. Guangzhou Haolaike, the second largest company, has a CAGR of 30% in the past two years, which has grown rapidly and is higher than the market average. We expect that the scale and market share of leading customized furniture enterprises will increase rapidly.

　 The business strategy of enterprises should be paid attention to when exporting to domestic market.

　 Since the financial crisis, the export proportion of China’s furniture manufacturing industry has been declining every year. The unstable foreign economic environment and the growing domestic demand have made many enterprises begin to transform and aim at the domestic market. The most obvious manifestation of this phenomenon is the enterprises with a relatively large proportion of exports before, such as Yihua Wood and Meike Home. Yihua Wood’s export revenue accounted for 98.19% in 2008, and fell to 84.98% in 2013. The company continuously promoted the domestic marketing model of "experience hall+specialty store" and established a WeChat marketing platform with Tencent, aiming at vigorously deploying domestic furniture sales. Meike Home’s export revenue accounted for 61.54% in 2008, and decreased to 39.89% in 2013.

　 The operating expenses of large enterprises perform well, which is conducive to the development of brand strategy.

　 Compared with similar furniture companies in the United States, large furniture manufacturing companies in China have performed well in operating expenses. The average sales and management expenses of similar furniture companies in the United States account for more than 80% of the gross profit, while China only accounts for 57%. It can be seen that China’s furniture manufacturing enterprises still have a lot of room for independent changes in sales management expenses, which is conducive to the development of enterprise strategy.

　 China’s furniture industry is still in the growth stage, with low brand recognition, and there is still room for improvement in the future. At present, the good performance of operating expenses makes the company have enough space to enhance its brand competitiveness in the industry while maintaining profitability, such as expanding sales channels, improving research and development capabilities and expanding advertising.

　 Gross profit margin has an upward trend.

　 Compared with batch export, the gross profit margin of domestic sales is higher. The average comprehensive gross profit margin of the nine furniture manufacturing enterprises that have been listed and are going to be listed is about 39%, the average export gross profit margin is 22.43%, and the average domestic gross profit margin is 40.67%. Among them, Zhejiang Yongyi’s main business is seat production and sales, which is quite different from other furniture companies’ products, so the gross profit margin is significantly lower; Sophia’s main product, customized furniture, cannot be exported, and its export products are basically furniture parts and floors with lower gross profit margin, so the gross profit margin of export is far lower than that of its domestic business.

　 The average gross profit margin of similar furniture manufacturing listed companies in the United States is 40%, which is similar to that in China. However, among the furniture manufacturing companies in the United States, the gross profit margin of some companies is obviously low, because they include transportation expenses in their operating costs. If the transportation expenses are added back to the gross profit according to the average transportation expenses of 7.5% in the United States, the average gross profit margin of similar furniture companies in the United States will be 45%, slightly higher than that in China.

　 In recent years, the gross profit margin of large furniture manufacturing companies in China has basically increased, and we think this trend will continue in the future for two main reasons:

　 1. Continuous optimization of business structure. The company gradually increases the proportion of businesses with higher gross profit margin (such as retail business and domestic sales business) and reduces the proportion of businesses with low gross profit margin. For example, Meike Home has increased the proportion of its retail business with higher gross profit margin from 36% in 2006 to 59% in 2013.

　 Therefore, the comprehensive gross profit margin has also increased from 30% to 52%. The comprehensive gross profit margin of Yihua Wood also increased with the continuous increase of the proportion of domestic sales. We believe that the business trend of furniture manufacturing companies in the future will be to combine production and marketing, to domestic sales and retail sales, so the gross profit margin will be further improved.

　 2. The cost of advertising is increasing. Advertising is the key to enhancing brand recognition, and enhancing brand recognition is the key to improving gross profit margin. The average advertising cost in China accounts for only 7.71% of gross profit, which is far lower than the level of 15.8% in the United States, and there is room for improvement. In recent years, the advertising expenses of three furniture listed companies except Yihua Wood Industry are on the rise. We believe that with the intensification of brand competition, the advertising expenses of the companies will continue to increase in the future. In addition, as Yihua Wood further expands its sales in the domestic furniture market, its advertising expenditure will certainly increase in the future. In addition to the above two reasons, if large furniture manufacturers can further strengthen the construction of direct stores,

　 Its gross profit margin will also increase. Generally speaking, for furniture manufacturers, the gross profit margin of direct stores is higher than that of dealer stores. Take Sofia as an example. In 2010, the gross profit margin of direct stores was as high as 55%, while that of dealer stores was only 35%. Direct stores have the disadvantages of large initial investment, low short-term return and high management cost. But for companies with capital strength and long-term strategic vision, direct stores can not only bring higher gross profit margin, but also better implement the company’s business philosophy and feedback the user experience, which is beneficial to establishing brand effect and is a better choice.

　 Optimistic about the expansion speed of channel sinking enterprises

　 The sinking of channels is conducive to the expansion of sales scale.

　 From the perspective of regional structure, both East China and South China are the most developed areas in furniture industry, and their furniture income accounts for 64.7% of the total furniture income in China. The regional differences in export delivery value are more obvious. export delivery value in East and South China accounts for 90% of the total exports, while export delivery value in Southwest China is almost zero because of its geographical location.

　 We compared the income of furniture industry in different regions in 2008, 2009 and recent years, and found that the proportion of furniture income in East China and South China is shifting to Central China and Southwest China, and its proportion has dropped from 72.4% in 2008 to 66% now. Combined with the fact that the growth rate of consumption level in different regions is similar, we believe that the reason for the above phenomenon is that the furniture consumption growth in the relatively backward central and western regions is higher than that in the more developed east. By comparing the income of furniture industry in Beijing, Shanghai and the four richest provinces, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces and cities, we get similar results. The proportion of furniture income in the six richest provinces and cities has dropped from 67% in 2008 to 53% now. In view of the fact that the consumption growth level of different regions in China is very similar in recent years, we don’t expect this trend to change in the future, so the furniture consumption growth rate of regions with low consumption level will be higher than that of regions with high consumption level in the future.

　 Earlier, we explained the impact of real estate transactions on furniture demand. From the perspective of real estate transactions in first, second and third tier cities, the growth rate of real estate transactions in first-tier cities was basically lower than that in second and third tier cities in recent years. From 2011 to 2013, the average annual growth rate of first-tier cities was 6.4%, the growth rate of second-tier cities was 12.3%, and the growth rate of third-tier cities was 9.6%. Based on the above two points, we think that some companies that sink their sales channels will be more likely to expand their sales scale.

　 Discussion on four major trends

　 We have the following judgments on the future trend of the furniture industry: 1. The proportion of domestic sales will be further expanded, and furniture companies with domestic sales as the mainstay have greater opportunities to outperform the market. 2. The future profit growth rate of customized furniture companies will be higher than average. 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. 4. Channel sinking is the marketing trend of large furniture companies.

　 1. The proportion of domestic sales will be further expanded, and furniture companies mainly engaged in domestic sales will have greater opportunities to outperform the market. The domestic sales growth rate of the whole furniture industry is obviously higher than the export growth rate, and the furniture companies also pay more attention to the domestic market. Judging from the market reaction, four listed companies in the furniture manufacturing industry have outperformed the Shanghai Composite Index since their listing, and Sophia and Xilinmen, which account for a large proportion of domestic sales, have a weak correlation with the Shanghai Composite Index; The stock price of Yihua Wood, which is mainly sold in domestic market, fluctuates in the same way as that of the Shanghai Composite Index. However, Meike Home, which has experienced the transition from export to domestic sales, was in line with the fluctuation of Shanghai Composite Index before the transition, and gradually outperformed the market after the transition. Therefore, we believe that the domestic furniture market has more potential than foreign countries, and the domestic sales of furniture manufacturing companies are the key to their stock price outperforming the market.

　 2. The future profit growth rate of customized furniture companies will be higher than average. The development of customized furniture in the future is driven by the following factors: 1) the upgrading of consumption concept and the demand for personalized home; 2) The increase of small and medium-sized housing in cities leads to people’s concern about space utilization; 3) The increase of finely decorated houses. From the historical trend, the net profit and share price of Sophia, the only customized furniture listed company, have risen rapidly.

　 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. In China, most kinds of furniture belong to durable consumer goods. With the improvement of consumption power, people will pay more attention to quality when buying furniture, so brand competition will become the focus of future competition for enterprises. Judging from the market reaction, investors also pay more attention to the brand building of enterprises. Take Xilinmen as an example, the stock price of Xilinmen increased by as high as 83.7% from July 2013 to April 2014. During this period, the company carried out a number of projects conducive to brand building, such as holding a national new product order meeting, cooperating with Disney and Aiying Company, accepting Disney brand license and Doraemon brand authorization, and signing a cooperation agreement with Melaleuca Home Network.

　 4. Channel sinking is the marketing trend of large furniture companies. The overall demand for furniture consumption in China’s second-and third-tier cities is huge. If we count the cities with per capita consumption expenditure exceeding 20,000, we estimate that the furniture consumption in second-tier cities accounts for 53.2%, that in first-tier street furniture accounts for 31.2%, and that in third-tier street furniture accounts for 15.7%. If all the first, second and third tier cities are counted, the consumption of second-tier street furniture accounts for 44.8%, that of third-tier street furniture accounts for 37.8%, and that of first-tier street furniture accounts for 17.4%. In addition, the sales of real estate in second-and third-tier cities are better than those in first-tier cities, and the growth rate of consumption level in second-and third-tier cities is similar to that in first-tier cities, and the stimulation of furniture consumption brought by consumption growth is higher than that in first-tier cities, so we predict that the growth rate of furniture demand in second-and third-tier cities will be faster. At present, the sales networks of four furniture listed companies are all spread all over the country, and the trend of opening specialty stores in second, third and even fourth tier cities is also obvious. It has become the consensus of furniture manufacturing companies that the sinking of channels is conducive to expanding market share.

(Internship Editor: Jiang Dongni)