From the North Pole to the Universe, The Adventure of the Haier Brothers Universe has been launched.

1905 movie network news Twenty-three years ago, the animated film Haier Brothers came out, which became the first popular science animated feature film in China, and made a great contribution in the history of original animation in China. Twenty-three years later, the new animated film "The Adventure of Haier Brothers" moved the story background to the space and continued to lead a new generation of children and audiences to explore unknown mysteries. The play premiered on Tencent Video, Iqiyi and other platforms on September 17th, and was updated at 16:00 every day from Monday to Friday.

Stimulate imagination and explore spirit

The Haier brothers once crossed the North Pacific Ocean, went deep into the Arctic, got to know Eskimos, witnessed the wonderful phenomena of nature such as extreme daylight and mirage with their own eyes, and completed a global adventure with friends. This cartoon has far-reaching educational significance, is entertaining and won the audience’s love. It won the Golden Boy Award and the Golden Eagle Award successively, and became an excellent original children’s cartoon in China in the 1990s.

In this new animation, the Haier brothers remain unchanged, and as always, they stick to the main line of transmitting knowledge and inspiring imagination, and take accompanying children to grow up healthily as their mission. Haier Brothers Cosmic Adventure focuses on knowledge and exploration, not telling children the standard answer or "what", but encouraging children to actively seek knowledge and explore "why". In the Haier Brothers’ world, every child is "unique", and the purpose is to respect children’s interests, stimulate their imagination and exploration spirit, and let them develop their personality and wisdom.

This time, the Haier brothers are going to explore the vast universe, get in touch with powerful intelligent creatures and alien civilizations, and lead children to see more cutting-edge technology, which will greatly broaden their horizons. At the end of each cartoon, there is a small knowledge class, such as "How big is the universe" and "What is a nano-robot", which transforms the storyline mentioned in the feature film into small knowledge of popular science. This knowledge transfer based on the plot is more enlightening than blunt indoctrination, which can be described as the integration of wisdom and interest, which will greatly broaden children’s knowledge and acceptance.

Realize self-transcendence

Haier brothers subverted the traditional creative mode.Before the production of "Haier Brothers Cosmic Adventure", it was convenient to interact with small audiences on the material, character design and content of the animation, and went to primary schools and kindergartens in many cities to have face-to-face communication with children, and guided the design and production of cartoons according to the voting results. This kind of interactive creation subverts the closed production mode of traditional cartoons, connects producers and users, draws inspiration and suggestions from the target audience, and creates fine products that the audience loves and recognizes.