Fu Ruoqing in Lan Yu Dialogue: Promoting the High-quality Development of China Films
Special feature of 1905 film network Insight into the film industry and embrace China films. In 2023, China Film Report "Blue Feather Living Room" launched the "Dialogue Spring" specially planned by the two sessions, inviting representatives from ten film companies to jointly make a beautiful vision of China’s films moving forward in the wind. From welcoming spring to entering spring. Now, once again, starting from the booming Spring Festival, we are working hand in hand with filmmakers to dream of 2024, when China movies are surging.
The latest "China Film Report" and "Blue Feather Meeting Room" special program of the two sessions — — "Dialogue Spring", the first phase welcomes "Head of China Film", member Chinese People’s Political Consultative Conference, Party Secretary and Chairman of China Film Group, and Chairman and General Manager of China Film Co., Ltd. Looking back at the eye-catching transcripts handed over in the past year, and looking forward to the next heavy new films that will be dedicated to the audience, China Film will continue to lead and promote the sustained and high-quality development of China’s film industry by deepening its content and exploring technology.
China film continues to deepen the content layout market.
Exposure trends of heavy new films such as "Volunteer 2"
In the past Spring Festival, China Film participated in the production and distribution of many films. The record-breaking data and the booming momentum made Fu Ruoqing feel the unity of the whole industry and the confidence brought by the return of the audience.
"The Spring Festival file has achieved such results. First, there is supply. The number and types of films supplied this year are very rich. Second, I think it is the audience’s return to the cinema, which has given the greatest support to this Spring Festival file, showing a decline in ticket prices and an increase in the number of people watching movies." Fu Ruoqing bluntly said that this is what the industry most wants to see: "It marks the cultural and entertainment life of movies as the masses, and more people are willing to participate."
In 2023, China Film’s business performance in the industry was also very eye-catching, with 37 films produced and released, and 570 films led or indirectly participated in the distribution.
The completion of these market layouts relies on the continuous deepening of China Film: "In the past three years, we have accumulated a large number of creative scripts and films to be completed at the shooting level, so once there is such a stage in the market, we can come up with corresponding works to show." Fu Ruoqing also said that in the process of creation and production, various production units have really "twisted into a rope".
Looking forward to 2024, the new film list that China Film will present to the audience is also full of gold and sincerity. On the basis of the first part, "Volunteer Army: Attack of Heroes 2" further enhances the story of the characters and expresses the feelings and dedication of "small family" and "everyone". In order to welcome the 75th anniversary of the founding of New China, China Film also plans to bring this blockbuster sequel to the National Day this year, and the later stage of the film has been basically completed.
Another work that has attracted much attention is The Legend of the Condor Heroes: The Great Man, which has been put into elaborate post-production after the filming. 2024 coincides with the centenary of birth, and China Film also hopes to dedicate this classic adaptation to martial arts culture lovers and fans at the most appropriate time.
Fu Ruoqing said that from the script stage to the later stage, every time I went to the film crew to visit the class, then to the sample film and the final editing, everyone was satisfied with this "Legend of the Condor Heroes". From the director’s unconstrained creation to the new batch of actors trained, it will definitely surprise the audience: "The costumes are very good, and their interpretation can also make everyone shine."
In addition, at present, China Film is still working hard to create a film reflecting the life of Macao people and celebrate the 25th anniversary of Macao’s return to China: "We plan to start filming in April and strive to release it at the time of Macao’s return at the end of the year, so that everyone can see what changes one country, two systems has brought to Macao after the return."
Explore the upgrading of technology and production capacity and pay close attention to social phenomena.
China Film actively promotes the high-quality development of China films.
Not only deeply cultivate the content, but also China Film has been actively exploring the upgrading of film technology and promoting the improvement of film production capacity. Take CINITY, the core projection technology, as an example. Since its birth, this projection mode has entered the fourth generation stage: "Last year, we launched CINITY, the first version of 4K120 LED. It changed the traditional projection mode and adopted the self-luminous mode, and there was no projection room. " Next, what kind of revolution will the change of projection mode bring to the industry? Fu Ruoqing thinks this is full of great daydream space.
Various technologies are also feeding back and helping creation. Another blockbuster new work of China Film in 2024, "Only Green", adopted CINITY high frame rate camera: "The purpose is to hope that every scene and every movement can express more delicately and accurately what these dancers have done to interpret the roles. The sound and immersion effects of the theater also make his viewing impact stronger. "
In addition, upcoming films will also be shown in cinemas in CINITY high format. This has further promoted the goal of China Film to "go out and bring in" and actively promote the cultural exchange between Chinese and foreign films from the technical level. The introduction of overseas films helps the audience to better understand different cultures and appreciate world masterpieces, and also helps filmmakers to better understand the development trend of the industry and improve their industrialization and narrative expression.
At this year’s National People’s Congress, Fu Ruoqing also made two proposals to pay close attention to social phenomena from the perspective of the film industry. One is that in recent years, criminals have used film investment to commit fraud. I hope to form more channels and platforms, so that investors should not be deceived and fooled; Another proposal is related to the creation of the film "Genius Translator". Through the film, we can understand the plight of patients with two-way mental disorders. Fu Ruoqing expects to help everyone form a cognition through the film and truly enhance people’s family well-being.
"The high quality of the film is nothing more than two points. The first is the content, and the second is the technical level. Content, to create more films accepted by the market and loved by the audience, technology should rely on all aspects of China industry, China economy and China society to promote the film industry. " Fu Ruoqing believes that with such a foundation, China films will surely have a bright future of high-quality development.