Jing Jian Fa [2020] No.32

All relevant units:

　　In order to implement the latest requirements of this Municipality on strengthening the prevention and control of pneumonia infected in novel coronavirus, further strengthen the prevention and control of the epidemic situation in the office area of housing construction and municipal infrastructure projects, and ensure the safe and orderly resumption of the project, the relevant requirements are hereby notified as follows:

　　First, clarify the responsibility for epidemic prevention and control

　　According to the relevant requirements of the Guidelines for the Management of Construction Project Resumption and Prevention and Control of Epidemic Situation on Construction Site, the general contractor of the construction site assumes overall responsibility for the prevention and control of epidemic situation in the office area of the construction site, and other contractors who use the office area of the construction site should obey the unified management of the general contractor and be responsible for their respective use areas.

　　Second, formulate targeted prevention and control work plans

　　The general contractor shall incorporate the epidemic prevention and control work in the office area of the construction site into the overall work plan for epidemic prevention and control on the construction site, and compile it with reference to the Guidelines for Units (Departments) to Work out the Prevention and Control Work Plan during the Epidemic Period in novel coronavirus and the Guidelines for the Prevention and Control of Office Places during the Epidemic Period in novel coronavirus (Version 1.0) (see Annex). According to the post characteristics and work nature of employees, we should formulate the work system of staggered hours and peaks, as well as the relevant personnel deployment, duty and shift preparation plans, and improve and refine the measures of internal prevention and control.

　　Third, grasp the health status of employees in real time

　　All contractors should master the staff’s status in Beijing and leaving (returning) Beijing, implement daily health monitoring system, and establish a register of body temperature monitoring. If employees have symptoms such as fever and dry cough, they should urge them to seek medical treatment in time, and it is forbidden to enter the office area of the construction site.

　　Fourth, reduce unnecessary crowd gathering such as meetings.

　　According to the Guidelines for Prevention and Control of Meetings during Epidemic Period in novel coronavirus, all participating units should minimize the number of meetings at all levels of this project. Meetings that must be held should be held by video, internet, telephone and other means to the greatest extent, so as to reduce the gathering of people, formulate the meeting system and strengthen the registration of participants.

　　V. Implement epidemic prevention measures such as ventilation and disinfection.

　　The general construction contractor shall urge employees to pay attention to window ventilation and keep the air circulation in the office. When using central air conditioning and ventilation system, we should strictly implement the Guidelines for Prevention and Control of Central Air Conditioning and Ventilation System Operation during novel coronavirus Epidemic. Strengthen the preventive disinfection of common articles and parts such as tables (tables), door handles, faucets, handrails, etc., and carry out preventive disinfection of floors and walls when necessary.

　　Six, strengthen the epidemic prevention work in specific places

　　The general contractor of construction should focus on strengthening the epidemic prevention management of specific places such as offices, reception rooms, conference rooms, canteens, toilets, washrooms, tea rooms, bathing rooms and dormitories, and take targeted epidemic prevention measures for different specific places. Close cultural and sports activity rooms, reading rooms, recreation rooms and other places that have nothing to do with life and work and may cause people to gather, and arrange off-peak use of canteens, washrooms, bathing rooms, etc. to reduce cross-gathering use of people.

　　Seven, do a good job in publicity and education of epidemic prevention knowledge.

　　The general contractor of construction should strengthen the propaganda and education of epidemic prevention for employees, post health tips such as wearing masks and maintaining hand hygiene in eye-catching positions in the office area, and require employees to carefully read the Guidelines for Prevention and Control of Public Transport in novel coronavirus during the Epidemic Period and other relevant health guidelines to master the necessary epidemic prevention knowledge.

　　I hereby inform you.

　　Attachment: Guidelines for Prevention and Control of Office Places during novel coronavirus Epidemic (Version 1.0)

Beijing Municipal Commission of Housing and Urban-Rural Development

February 19, 2020

attachment

Guidelines for prevention and control of office space during the epidemic in novel coronavirus

(Version 1.0)

　　Novel coronavirus is a new infectious disease. According to the current knowledge of the disease, combined with the characteristics of high staff density, long stay and complex composition in the workplace, this guideline is formulated.

　　These guidelines are applicable to office buildings, office buildings and other office places, and the office areas of other types of places can be implemented with reference.

　　First, establish the main responsibility system

　　According to the spiritual requirements of the Notice of Beijing Municipal People’s Government on Further Defining the Responsibility to Strengthen the Prevention and Control of Pneumonia Infected by novel coronavirus (No.2 [2020] of Beijing Municipal People’s Government) and the Notice of the General Office of Beijing Municipal People’s Government on Implementing the Four-Party Responsibility to Further Strengthen the Prevention and Control of Pneumonia Infected by novel coronavirus in Key Groups, Places and Units (No.4 [2020] of Beijing Municipal Office), all offices should establish the main responsibility system and clarify the office space.

　　Two, the management of the building where the office is located is the main responsible unit for the implementation of prevention and control work.

　　The management of the building where the office is located shall establish a list of users, including the name of the unit (department), the responsible person, contact information and other basic information. It is necessary to establish prevention and control measures such as temperature monitoring and personnel registration at the entrances and exits of buildings and courtyards.

　　Three, all units (departments) to establish a targeted prevention and control work plan.

　　All units (departments) in the workplace should refer to the Guidelines for Units (Departments) to Formulate Prevention and Control Work Plans during novel coronavirus Epidemic, and formulate flexible working systems and related personnel deployment, duty and shift preparation plans in combination with the post characteristics and work nature of their employees. Measures to improve and refine the internal prevention and control work.

　　Four, all units should strengthen the staff health monitoring system.

　　All units (departments) in the office should know the situation of staff in Beijing and leaving (returning) Beijing, implement daily health monitoring system, and establish a temperature monitoring register. If employees have symptoms such as fever and dry cough, they are required not to go to work with illness, and should wear disposable medical masks (or masks with higher protection level) to seek medical treatment in time.

　　Five, strengthen the risk management and countermeasures of key positions and key departments.

　　It is necessary to strengthen the risk sorting of key posts and departments, especially those with additional infection risks such as foreign service or frequent contact with personnel, and pay special attention to the protection measures, the protection of protective materials, and the reserve and training of personnel during work.

　　Sixth, optimize the workflow to reduce the risk of infection

　　Attention should be paid to optimizing work procedures and reducing the frequency of close contact between employees and between employees and customers. By taking measures such as reducing shared items, shortening communication time and keeping the distance between them, the risk of infection can be minimized.

　　Seven, the establishment of flexible working system

　　The management of the building where the office is located can coordinate all units (departments) to gradually resume their jobs according to their respective characteristics. All units (departments) should pay attention to the management of a large number of work teams, and evaluate the employee’s working path, the density of staff in the office, and the feasibility of decentralized office. It is suggested that the office area of each person should be no less than 2.5 square meters, and the distance between them should be no less than 1 meter. You can also take various forms such as off-peak commuting and network office to reduce personnel density.

　　Eight, reduce unnecessary crowd gathering activities such as meetings.

　　Minimize the number of meetings at all levels of the unit. Meetings that must be held should be held by video, internet, telephone and other means to the greatest extent, so as to reduce the gathering of people. When holding a meeting, you can refer to the Guidelines for the Prevention and Control of Meetings during the Epidemic Period in novel coronavirus. At the same time, refer to the requirements and suggestions of local governments, departments and their industries for holding meetings, formulate meeting strategies, and strengthen the registration of participants.

　　Nine, keep the indoor air circulation in the office.

　　All units (departments) should urge employees to pay attention to window ventilation and keep the air circulation in the place. Give priority to opening windows during ventilation, and adopt natural ventilation. If conditions permit, air extraction devices such as exhaust fans can be turned on to enhance indoor air flow.

　　When using the central air-conditioning ventilation system, the central air-conditioning ventilation system should be ensured to operate normally. The return air system should be closed, and fresh air should be used for operation, so as to ensure that there is enough fresh air in the room. For details, please refer to the Guidelines for Prevention and Control of Central Air Conditioning and Ventilation System Operation during novel coronavirus Epidemic.

　　The ventilation fan of the van elevator and the ventilation system of the underground garage shall be ensured to operate normally.

　　Ten, strengthen daily cleaning and preventive disinfection measures.

　　Daily ventilation, cleaning and hygiene should be given priority to, and preventive disinfection should be carried out for common articles and parts such as tables (tables), door handles, faucets and handrails that are in frequent contact. If necessary, carry out preventive disinfection of floors and walls. See Guidelines for Preventive Disinfection during Epidemic Period in novel coronavirus for details.

　　Staff should maintain personal hygiene, wash their hands frequently and wear disposable medical masks when providing services. Work clothes should be kept clean and hygienic.

　　XI. Preventive and control measures in specific places

　　(1) Escalators and vans

　　It is suggested to avoid taking the van elevator as much as possible, and wear a disposable medical mask when riding.

　　The running van elevator should ensure the normal operation of its ventilator. The floor and walls of the van elevator should be kept clean and disinfected when it is polluted. Daily disinfection of frequent contact parts such as elevator buttons and escalator handrails.

　　(2) Underground garage

　　The ventilation system of underground garage shall be ensured to operate normally. The ground and walls of the underground garage should be kept clean and disinfected when polluted. Disinfect the parts that people often contact, such as the parking card button, daily.

　　(3) Toilets

　　Toilets should be kept clean and dry, with good air circulation, hand sanitizer provided, and facilities such as faucets should be ensured to work normally. Should increase the frequency of bathroom inspections, as appropriate, increase the number of cleaning and disinfection.

　　(4) offices, meeting rooms and multi-function halls

　　Pay attention to window ventilation and keep the room clean. In principle, staff in a single office environment may not wear masks. Workers in a multi-person office environment need not wear masks when the office environment is relaxed and well ventilated and they are in good health. Masks should be worn in other working environments or in environments where risks cannot be determined. Disposable medical masks are usually recommended. For details, please refer to the Guidelines on Wearing Masks for the Public during novel coronavirus Epidemic.

　　(5) Staff canteen and pantry

　　Keep the air circulating, mainly by cleaning, supplemented by preventive disinfection. Extend the meal (drink) time and take effective diversion measures to avoid crowded people. Eating and drinking utensils are disinfected by one person.

　　(6) ATM machines, vending machines, intelligent express cabinets, lockers, etc.

　　Mainly to keep clean, when contaminated, it can be disinfected.

　　(7) Gym

　　In principle, it is not recommended to open gyms during the epidemic period. Those that have been opened should do a good job in health monitoring and registration records of users, provide hand-washing disinfectants or hand-washing facilities, and remind users to do hand hygiene before touching fitness equipment. Ensure indoor air circulation and clean environment.

　　(8) Service desk

　　Formulate reasonable personnel routes and diversion measures to reduce personnel gathering.

　　(nine) staff lounge (area) and other supporting facilities

　　In principle, it is not recommended to open the staff lounge (area), and the supporting service facilities that must be opened should keep the air circulating and the environment clean and dry.

　　Twelve, strengthen the daily health protection work

　　(1) Health tips such as wearing masks and maintaining hand hygiene should be posted in conspicuous positions in public areas of all offices, and employees are required to carefully read the Guidelines for Prevention and Control of Public Transport in novel coronavirus during the Epidemic Period and other relevant health guidelines, and use various display screens and other publicity tools to publicize the knowledge of prevention and control of pneumonia infected in novel coronavirus and infectious diseases in winter and spring.

　　(2) A special garbage can for discarded masks can be added for putting used masks, and attention should be paid to cleaning them in time.

　　(3) Disposable medical masks, thermometers, iodophors and other health protection articles should be prepared for people who are unwell and help them seek medical treatment.

To be an excellent foreign trade salesman, you need to have the following skills and qualities:

Language ability: Good command of English or other foreign languages, fluent in oral and written communication.

Professional knowledge: Understand the basic knowledge and regulations of international trade, international business, foreign exchange, logistics, customs, etc., and provide relevant services and suggestions according to customer needs.

Communication ability: Be able to communicate and coordinate with customers, suppliers, logistics companies and other parties, solve problems and avoid potential risks.

Business acumen: Strong business awareness and market insight, able to analyze market trends and customer needs, seize business opportunities and provide effective solutions.

Teamwork: able to work closely with colleagues to achieve business goals, actively participate in team building and improve business level.

Self-learning: able to constantly learn and update industry knowledge and skills, keep up with the development trend of the times, and improve personal competitiveness and professional level.

Patience and carefulness: There are many links involved in foreign trade business, which requires patience and carefulness to ensure business quality and customer satisfaction.

Integrity and sense of responsibility: As a foreign trade salesman, you need to have a high degree of integrity and sense of responsibility to ensure the legitimacy and security of the transaction process and avoid damaging the company image and customer trust because of the pursuit of short-term interests.

In addition to the skills and qualities mentioned above, here are some more specific suggestions to help you become an excellent foreign trade salesman:

In-depth understanding of customer needs: In business development, we should have an in-depth understanding of customer needs and requirements, including product specifications, quality, price and delivery time, and provide appropriate products and services according to customer requirements.

Grasp market information: Understand the market trends and trends, and obtain industry information and customer information through various channels, so as to grasp business opportunities and optimize business models.

Maintain good communication and coordination: Good communication and coordination with customers, suppliers and logistics companies is the key to successfully completing foreign trade business, establishing good cooperative relations and improving trust and satisfaction.

Familiar with international trade terms and risk prevention: familiar with and master international trade terms and regulations, understand the characteristics and risks of various trade methods, and be able to take corresponding measures to reduce transaction risks.

Improve professional knowledge and skills: constantly improve professional knowledge and skills, such as language level, market analysis, trade operation process, logistics operation, etc., and improve business level and competitiveness.

Pay attention to personal image and professional ethics: maintain a good personal image, establish a professional image and professional ethics, and maintain the image and reputation of the company and customers.

In short, as a foreign trade salesman, you need to have comprehensive ability and quality, and constantly learn and improve your business level to improve customer satisfaction and company performance.

Here are some other suggestions that can help you handle foreign trade business better:

Build a strong network: building a strong network of contacts is very important for foreign trade business and can help you get more business opportunities. Establish a personal network by participating in industry exhibitions, joining commercial organizations, and through social media.

Understand cultural differences: international trade involves differences between various cultural backgrounds and countries. To successfully carry out business, we need to understand and respect the differences between different cultures. For example, the importance of etiquette in international business and the etiquette differences in different countries and so on.

Seek diversified suppliers and customers: Diversified suppliers and customers can help you reduce business risks and expand business scope. This will also help you better grasp the market dynamics and reduce your dependence on a single market.

Keep a positive attitude: In foreign trade business, it is very important to keep a positive attitude in the face of various challenges and difficulties. We should work tirelessly, never flinch in the face of difficulties, and find ways and means to solve problems.

Learn to use tools: Modern technical tools play a very important role in foreign trade. Knowing and mastering various tools and software, such as foreign trade websites, trade information databases, international logistics tracking, etc., can help you to carry out your business better.

Pay attention to environmental protection and sustainable development: In modern society, environmental protection and sustainable development have become an important topic. In foreign trade business, we should also pay attention to environmental protection and sustainable development, and provide customers with environmentally friendly and sustainable products and services.

Provide high-quality after-sales service: In foreign trade business, after-sales service is a crucial link. Providing good after-sales service can enhance customers’ trust and loyalty to you and bring you more business opportunities. We should respond to customers’ questions and complaints in time, solve customers’ problems as much as possible and meet customers’ needs.

Familiar with international trade laws and regulations: in international trade, there are certain differences in trade laws and regulations among countries. To be an excellent foreign trade salesman, you need to be familiar with international trade laws and regulations. Knowing the relevant laws and regulations can help you better avoid risks and avoid unnecessary losses.

Keep learning and update knowledge: foreign trade business is a constantly developing and changing industry, so it is very important to keep learning and update knowledge. Understand the market and industry trends by attending industry conferences, reading industry reports and periodicals, and adjust business strategies and directions in time.

Building brand image: In international trade, building brand image can enhance customers’ trust and loyalty to you and improve your business competitiveness. Build a brand image and enhance your market position by establishing a professional website, participating in industry exhibitions and publishing industry articles.

Understand customer culture and habits: In international trade, different countries and regions have different cultures and habits. As an excellent foreign trade salesman, you need to know the customer’s culture and habits in order to communicate and cooperate with customers better. This can enhance customers’ trust and goodwill to you, and thus gain more business opportunities.

Proficient in using English and other foreign languages: English is a common language in international trade, and mastering English can facilitate communication with customers around the world. In addition, you need to master other languages, such as Spanish, French, German, etc., in order to better communicate with local customers.

Learn marketing knowledge: marketing is a very important skill, especially for foreign trade salesmen. By learning marketing knowledge, you can better understand customer needs, formulate better business strategies and enhance your business competitiveness.

Master business etiquette: In international trade, business etiquette is very important. Different countries and regions have different business etiquette and norms. As a foreign trade salesman, you need to be familiar with these etiquette and norms in order to communicate and cooperate with customers better.

Cultivate teamwork spirit: in foreign trade business, it is often necessary to cooperate with different departments and teams, such as purchasing team, logistics team and after-sales service team. As an excellent foreign trade salesman, you need to have the spirit of teamwork and cooperate with different teams to achieve business goals together.

Master basic financial knowledge: As a foreign trade salesman, you need to master certain financial knowledge, such as financial statements and cost accounting, in order to better control costs and formulate reasonable price and profit distribution strategies.

Study international trade laws and regulations: In international trade, the laws and regulations involved are very complicated. As an excellent foreign trade salesman, you need to know the laws and regulations of international trade to avoid unnecessary risks and losses caused by violating laws and regulations.

Improve negotiation skills: In international trade, negotiation is a very important link. As a foreign trade salesman, you need to have certain negotiation skills, such as understanding customer needs, mastering negotiation skills and formulating reasonable negotiation strategies, in order to obtain better business opportunities and profits.

Strengthening self-brand building: As an excellent foreign trade salesman, self-brand building is also very important. We need to build our own brand image and professional image, enhance our popularity and credibility, and gain more business opportunities and benefits.

Continuous learning and innovation: in foreign trade business, the market and customer needs are constantly changing, so we need to keep learning and innovation to adapt to the changes in the market and customer needs. Only by continuous learning and innovation can we gain advantages in the fierce competition and realize our own values and dreams.

Good at communication and coordination: foreign trade salesmen need to communicate and coordinate with customers, suppliers, logistics companies and other aspects, and need to have good communication and coordination skills in order to better deal with various problems and improve work efficiency.

Pay attention to detail and quality: In foreign trade, detail and quality are very important. As an excellent foreign trade salesman, you need to pay attention to details, such as order confirmation, sample confirmation, goods inspection, etc., to ensure that everything meets customer requirements and standards.

Familiar with the international logistics process: As a foreign trade salesman, you need to know the international logistics process and operating norms in order to better grasp the logistics situation of goods and provide accurate information to customers.

Familiar with trade financing methods: trade financing is a very important part of international trade. As a foreign trade salesman, you need to be familiar with all kinds of trade financing methods, such as letters of credit, letters of guarantee, etc., in order to better deal with trade financing problems with customers.

Establish a long-term cooperative relationship: It is very important to establish a long-term cooperative relationship in international trade. As a foreign trade salesman, you need to actively establish long-term cooperative relations with customers, maintain customer relations and improve customer loyalty in order to obtain more business opportunities and profits.

Have judgment and decision-making ability: As a foreign trade salesman, you need to have certain judgment and decision-making ability, and be able to make reasonable decisions and deal with various problems in various complicated situations in order to better protect the interests of the company and customers.

Good at teamwork: teamwork is very important in foreign trade business. As a foreign trade salesman, you need to be good at cooperating with team members and coordinating all aspects of work in order to better complete the task and improve work efficiency.

Master foreign trade-related laws and regulations: Foreign trade salesmen need to be familiar with foreign trade laws and regulations and international trade rules in order to better abide by relevant laws and regulations, handle trade disputes and protect the legitimate rights and interests of companies and customers.

Proficient in foreign languages: As a foreign trade salesman, you need to have good foreign language skills and be able to communicate and coordinate fluently in English, Spanish, French and other languages.

Pay attention to market analysis and marketing: Market analysis and marketing are very important in foreign trade business. As a foreign trade salesman, you need to pay attention to market analysis, grasp market trends and demand changes, in order to better promote and market products.

Have the ability of business negotiation: business negotiation is a very important part of foreign trade business. As a foreign trade salesman, you need to have good business negotiation skills, be able to negotiate effectively with customers and suppliers, and reach a satisfactory cooperation agreement.

Ability of cross-cultural communication: Foreign trade business involves the communication of many different cultures. As a foreign trade salesman, you need to have the ability of cross-cultural communication and understand business etiquette and communication methods under different cultural backgrounds in order to better handle various affairs in international trade.

Professional knowledge of the industry: foreign trade salesmen need to be familiar with the professional knowledge and technology of their industry and understand the development trend and changes of the industry in order to better provide professional products and services to customers.

Good at learning and innovation: Foreign trade business is constantly changing and developing. As a foreign trade salesman, you need to be good at learning and innovation, and constantly improve your professional level and ability to cope with market changes in order to better cope with market challenges and opportunities.

Have a strong sense of responsibility and professional ethics: As a foreign trade salesman, you need to have a strong sense of responsibility and professional ethics, protect the legitimate rights and interests of customers and companies, and do not make false propaganda and fraud in order to win the trust of customers and the reputation of the company.

Have the spirit of teamwork: Foreign trade business usually needs teamwork to complete. As a foreign trade salesman, you need to have a good team spirit and cooperate effectively with team members and other departments in order to better complete various tasks and projects.

Familiar with office software: As a foreign trade salesman, you need to be familiar with office software, such as Word, Excel and PowerPoint, in order to better handle business documents and data analysis.

Ability to solve problems: various problems and challenges are often encountered in foreign trade business. As a foreign trade salesman, you need to have good problem-solving ability, be able to respond to various problems and challenges quickly and find the best solution.

Flexibility: Foreign trade business is often affected by various uncertain factors. As a foreign trade salesman, you need to have the flexibility to adjust business strategies and plans at any time to adapt to market changes.

Maintain a positive attitude and efficient work habits: As a foreign trade salesman, you need to maintain a positive attitude and efficient work habits, and be able to maintain efficient and high-quality work performance in a fast-paced and high-pressure working environment in order to achieve individual and team work goals.

Mastering international business etiquette: In foreign trade business, it is very important to know and master international business etiquette. Familiarity with international business etiquette can improve the image and reputation of individuals in international business, so as to better carry out business cooperation.

Possess marketing ability: Foreign trade salesmen need to possess marketing ability, formulate effective marketing strategies according to market demand and trends, and increase the exposure and sales of products in the target market.

Understand international trade policies and laws and regulations: In international trade, each country has different policies and laws and regulations, and it is very important for foreign trade salesmen to understand and abide by these policies and laws and regulations. At the same time, it is necessary to understand the trade environment and trade risks of various countries in order to better carry out business cooperation.

Ability of cultural communication: In international trade, different countries and regions have different cultural backgrounds and traditions. As a foreign trade salesman, you need to have the ability of cultural communication, respect and understand the differences between different cultures, so as to better carry out business cooperation.

Continuous learning and improvement: As a foreign trade salesman, you need to constantly learn and improve your professional level and knowledge, keep up with the development and changes of the market, and constantly innovate and improve your working methods and strategies to adapt to the rapidly changing international trade market.

Proficiency in foreign languages: Foreign trade needs cross-border exchanges and communication. Proficiency in at least one foreign language is very important, which can improve the competitiveness and communication efficiency of individuals in international trade.

Ability of business negotiation: Foreign trade business involves business negotiation. As a foreign trade salesman, you need to have the ability of business negotiation, grasp the initiative of negotiation, negotiate a reasonable trading plan and reach a win-win cooperation agreement.

Understand and master all kinds of payment methods: international trade involves various payment methods, such as letter of credit, collection, cash, etc. As a foreign trade salesman, you need to understand and master the advantages and disadvantages of various payment methods and operating procedures in order to better carry out fund settlement and risk control.

Customer service ability: Foreign trade salesmen need to have good customer service ability, be able to respond to customers’ inquiries and questions in a timely and accurate manner, and provide quality customer service and after-sales support to enhance customers’ trust and loyalty.

Establish good interpersonal relationships: interpersonal relationships are very important in foreign trade business. As a foreign trade salesman, you need to be able to establish good interpersonal relationships and establish good cooperative relationships with customers, partners and colleagues in order to better carry out business cooperation.

In short, as an excellent foreign trade salesman, you need to have many skills and knowledge, such as English ability, marketing knowledge, financial knowledge, negotiation skills and so on. Only by constantly learning and improving one’s own abilities can we gain more business opportunities and benefits in international trade. Whether it’s a business salesman or at home, SOHO can get good feedback.

The above opinions!

(Source: Qi 007)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

　　Beijing Evening News (Reporter Qiu Wei) At the first "Heart List" award ceremony held last night, Guo Jingyu, a director who has recently received much attention for exposing ratings fraud, revealed in his speech on the stage that the ratings fraud will definitely be solved. "I believe that the SARFT will soon clean up this matter." When talking about the recent chaos in the industry, Wang Pengju, the chief judge of the initial list, said that after 60 years of development, an industry has made brilliant achievements, and there will be some unsatisfactory places. What happened recently will make TV series people return to their original heart, adhering to the initial passion to use their minds in creation, which is a good thing for the industry.

　　Chuxin List is a heavyweight list of the film and television industry founded under the guidance of China TV Drama Production Industry Association and Capital Radio and Television Program Production Industry Association. At the award ceremony held in Beijing Convention Center last night, three awards were awarded to Chuxin List, namely "Top Ten Young TV Drama Producers in China", "Top Ten Young TV Drama Writers in China" and "Top Ten Young TV Drama Directors in China", and hundreds of people from the film and television industry participated.

　　On September 15th, director Guo Jingyu disclosed the experience of being coerced to buy the ratings of Niangdao at the exchange meeting of Hubei University. The State Administration of Radio and Television immediately responded by conducting an investigation on ratings. Nowadays, the ratings of Niangdao, which has come to an end, have "broken 2" and become the highest-rated TV series of Beijing Satellite TV in the past two years. Last night, director Guo Jingyu stepped onto the stage of "The First Heart List" and gave an award speech for "Top Ten Young TV Producers in China". As soon as he took the stage, he joked: "No one has asked me to speak for more than 20 days since my last speech." Regarding the issue of falsification of ratings, Guo Jingyu "informed a good news" to the peers present: "The matter of ratings will definitely be solved. I believe that the SARFT will clean up this matter soon. After the clean management, the outstanding young talents present today will have a broader and cleaner space to play your initial intentions and create better works." As soon as the voice just fell, there was a warm applause at the scene.

　　Wang Pengju, vice-president and secretary-general of China TV Drama Production Industry Association and chief judge of the initial list, said in an interview that this year marks the 60th anniversary of the birth of TV dramas in China and the 40 years of rapid development of TV dramas in China after the reform and opening up. Over the past 40 years, generations of China TV series people have been moving forward with the initial intention of providing excellent works for China TV viewers. Although there are some chaos in the film and television industry, "we can’t make a mess of ourselves just because there are problems. It seems that this industry is full of wind and fear, but it is not. We are an industry full of vitality and full of prospects." Wang Pengju believes that if there was a little impetuous and flashy in the past, then in the future, TV drama people will slowly return to their original hearts, adhering to the initial passion to devote their minds to creation and dedication to excellent TV drama works for China TV viewers, which is a good thing for the industry.

　　The 30 winners selected in this initial list were all born after 1978. Their works are well-made and diverse, with both commercial value and social significance, and are deeply loved by young audiences.

　　The winners of the first list of "Top Ten Young TV Directors in China" are: Xing Mao Ju (Soul Ferry Series), Wang Wei (Chasing the Murder in White Night), Lv Xing (Crime without a Certificate), 500 (Psychological Crime) and Lin Yan (My! P.E. Teacher), Tian Li (River God), Chen Sicheng (Beijing Love Story), Yang Lei (Red), Yang Long (To Our Simple Little Beauty), Tian Yi (Poison Hunters, Sex Wrath).

poster；playbill

Special feature of 1905 film network　Recently, the film "Seventeen Years Old with Pain" was released. The film tells that a troubled girl who suffered from "anodynia" broke up with a gangster "boyfriend" with the help of her classmates and a new young female teacher, fell in love with the schoolmaster, escaped from her rebellious life in the past and successfully fought back. After experiencing the death of grandma, campus fire and other changes, it grew rapidly … …

Xueba crams lessons for the hostess

Do you feel deja vu? Is it very much like a movie in the past?

Let’s take a look at the plot: a girl who is deaf in half of her ear, Li Er, wants to learn bad, and meets the unruly bad girl Li Bala. Li Er likes Xu Yi, Li Bala likes Zhang Yang, and Li Bala pursues Xu Yi at Zhang Yang’s request. Later, Li Bala died suddenly and unfortunately, Xu Yi gradually degenerated, and Li Er and Zhang Yang came together and grew rapidly … …

Lear has a crush on Xu Yi.

If you say that "Left Ear" and "Seventeen Years of Pain" are both written by Rao Xueman, the similarity is normal. Then, let’s take a look at the plot of "Looking at Heaven with Trees in Summer":

Xia Mu, a teenager, suffered from autism until Shu Yawang, a 16-year-old boy with a boyfriend, appeared to help Xia Mu get out of the haze. During her college years, Yawang was sexually assaulted by Qu Weiran, a rich second generation who fell in love with her, and Xia Mu grew up rapidly after making crazy acts in despair … …

Xia Mu rode with Shu Yawang.

The key words of the above story: illness, bad study, love triangle, crime, love in any arrangement and combination. They all have the same formula, the same taste and the same "pain" youth.

"Pain is" youth

This kind of "painful" youth film must first have a protagonist suffering from an innocuous disease, and then there will be plot conflicts due to a love triangle. Finally, due to the crime and death of some characters in the play, the life and thoughts of the protagonist will have an irreversible "arc";

They all aim at the same handsome and beautiful young actors with the same warm and soft light filters, but all of them are stiff in performance, awkward in lines, bloody in plot and rough in details. Even "Seventeen Years Old Who Will Hurt" has not been released yet, and the title of the film has been greatly vomited by netizens: "You will hurt! I have medicine! "

"seventeen years old that will hurt" caused netizens to vomit collectively.

This kind of collective ridicule is only because the "youth" they describe is a false story that is exactly the same, pale and weak, and only exists in imagination. It has nothing to do with the youth that each of us really experiences.

How did the "Pain Department" youth film come from? All this should start with the youth literature that became popular more than ten years ago.

The cover of budding magazine

At that time, the mobile phone was a non-intelligent machine that could only make phone calls and send text messages, and newspapers and magazines still occupied an important position in the media. In order to get short-term entertainment outside textbooks, campus life could only read books and magazines, so youth literature and art occupied the lives of young people.

Dumbphone

Most of the audiences of these youth novels are teenagers in their teens, who are not only ignorant of the social reality, but also ignorant of the life they are experiencing, and shallow cultural products are more likely to be accepted by them.

Youth literature similar to Mary Su’s online novels became popular at first. Later, Jing M.Guo’s and Rao Xueman’s youth literature soon surpassed Mary Su’s because of "exposing scars", "excavating the dark side of growth" and appearing "profound". When "painful youth" is gradually typed, it quickly becomes a commodity for teenagers to consume.

The cover of the most novel

The covers of these youth pain literature are all boys and girls, who "look up at the sky at a 45-degree angle, or look down at the earth with their eyebrows lowered". The sentences written on the inside page are sad and melodramatic, and they can be QQ signatures of crystal girls in minutes. The content of the story is out of line for the sake of being out of line, and it hurts for the sake of pain. In a word: work.

Look up at the sky at a 45-degree angle

"Painful youth" literature and art often adopt extreme cases in campus life in order to make their works get more amazing and more "shocking" reading experience, but the real student life is cut into pieces and simplified to the maximum in the works, and the main aspects of life become elements, while the false youth imagination becomes the main body.

Mr. Lu Xun once said that he didn’t like popular literature and art in the Republic of China, because most of the themes of those works were "beautiful and precious". Getting a few beauties and digging up any treasures are actually satisfying "psychosexuality".

Mr Lu Xun

If "getting beauty and treasure" is an adult’s fantasy, then "painful youth" is a teenager’s fantasy. It successfully captures the young people’s dissatisfaction and agitation with the boring life in reality, leaving exaggerated youth stories to the young people to "fantasize", making empty and pale characters become youth myths in the eyes of boys and girls and heroic dreams against plain life.

When did the "Pain Department" youth film begin? This should start with the release of the film directed by Zhao Weishou. In 2013, "To Youth" won a high box office of 700 million yuan at a low cost. This powerful commercial success is like a shot in the arm to stimulate the film and television industry, and the subsequent "To Youth" series came one after another and became a trend.

Box office winner "To Youth"

Although "To Youth" is full of details (for example, the "civil youth" in the film seems to live the life of a literary youth), it still maintains a certain level of plot, while the subsequent youth series generally carries forward the shortcomings of "To Youth" and has undergone major changes in creative mentality. IP and traffic stars have become the king of the market, the plot has become more absurd, and the audience has become younger and younger.

Fan movie

The environment presented by the work is more and more divorced from reality, and the setting of roles and the relationship between roles are more distorted. In order to increase the capacity of the story in a shorter time, making a movie even allows the protagonist to experience life and death in just a few days. Finally, in order to be able to mass-produce, the plot is the same. After mastering a set of winning routines for youth films, the film industry began mass production of "Pain Department" youth films.

At the beginning, three roommates of the hostess were arranged to die in a car accident

Some people may ask, are all the youth films in China like this?

The answer is no, of course. Perhaps this summer’s youth film is an anomaly in recent years. It embeds the elements of American youth film such as "club", "party", "atrix" and "inspirational" into China’s youth story, weakening the love of boys and girls to be ambiguous and ignorant, and the end result of the story is the pursuit of ideals and the realization of individual values.

"Flash Girl" composed by youth and blood

These outstanding parts may bring some inspiration to the commercial road of Chinese youth films at present.

In fact, there have been many successful youth films in China, such as Jiang Wen, Wang Xiaoshuai, etc. Among them, Sunny Days is also loved by American genius quentin tarantino.

Jiang Wen’s work Sunny Days

These excellent youth films are rooted in the background of the great era, describing the restlessness of a generation of youth, even seeing the big from the small and facing social problems directly. The rapid social changes in China over the past 100 years have made it difficult for Chinese people to have a vacuum youth that can shed social reality. Generation after generation has been involved in the torrent of the times. Even the love in adolescence has the background of the changes of the times.

Wang Xiaoshuai’s works

We criticize "painful youth", but it is paradoxical that those youth films that can be engraved in the film history are often really sad and cruel, such as Sunny Days mentioned above and Japanese director Nagisa ?shima’s youth films in the 1960s. As the Italian writer mauriac said, "Do you think youth is a good thing? Youth is like a swamp in thawing. "

In 1960, the Japanese film "The Story of Youth Cruelty"

Everyone has a different life experience and may have a different understanding of youth. For the post-80s and 90s generation, they are at the peak of birth since the founding of the People’s Republic of China, and they have experienced the cruel competition and helplessness of adult society at a carefree age.

Around the college entrance examination

They were separated from their parents by the rapid development of the times, and the two generations experienced conflict, running-in and understanding; Many of them are only children, who grew up under the love and protection of their parents, and entered the society before they were young … … Facing the unbearable weight of collision reality with the unbearable lightness of youth is the collective memory of this generation and the "pain" of youth after 80′ s and 90′ s.

An indifferent father and daughter 2.

Unfortunately, the whole theater, the stage staged absurd stories, the audience broke out with disdain laughter, and the stirring youth of a generation eventually became a commodity for people to entertain, so that the song of youth, which should be romantic and wild, was abandoned in the national entertainment.

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??? In order to encourage people from all walks of life to pay attention to, study and record the development and changes of society and reflect the opinions and suggestions of the people, in February 2019, the Social Investigation Center of the State Council Counselor’s Office jointly launched the third essay-writing activity of "Fei Xiaotong Field Investigation Award" with Xinhuanet and Tencent.?

??? This essay activity has received positive responses from all walks of life. As of September 2019, nearly 4,000 manuscripts have been received. The content of the work covers a wide range and has strong timeliness, which reflects the authors’ observation and thinking about society.?

??? Based on the principles of openness, fairness and impartiality, the organizing committee of the essay writing activity has formulated an objective, strict and scientific evaluation method, organized authoritative experts and scholars, and selected them through initial evaluation, re-evaluation, final evaluation and academic originality testing.There are 5 first prizes, 10 second prizes, 20 third prizes and 18 excellent prizes in the third "Fei Xiaotong Field Investigation Award".?

??? The results of the awards will be publicized from November 27, 2019 to December 5. If you have any objection, please report it to the organizing committee of the essay activity by telephone or email during the publicity period.?

??? Tel: 010-65226316?

??? Email: cssdczx@vip.163.com?

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?????????????? Organizing Committee of the Third "Fei Xiaotong Field Investigation Award" Essay Activity????????

???????????????????????? ?? 2019November 26, 2008???????????????????? ?

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first prize

1. Visible regime, capital affinity and peasant exclusion in rural revitalization —— Anthropological reflection based on fenglin town’s field.?

???? (Author: Tan, author: Yunnan University)?

2. Follow-up investigation of Longgang Town, the first farmer city in China —— from "big problem of small town" to "big problem of small city" ?

(Author: Xu Zhenyu; Li Renqing; He Ningshan; Du Wenxiao; Sun Zhen, author: Nanjing Audit University; China Academy of Social Sciences; Central University of Finance and Economics)?

3. "Hummingbird" hovering between urban and rural areas —— A survey report on the group of urban courier brothers?

(Author: Lian Si; Huang Xiaodong; Feng Dan; Zhou Yuxiang; Wang Yixuan; Huang Fan; Cao Wei; Mars, author: university of international business and economics; National Federation of Trade Unions Information Center; Beijing Institute of Economic and Social Development; China Youth Research Center; Tsinghua University Institute of Social Sciences; School of Social and Population Studies; Renmin University of China; University of international business and economics)?

4. Investigation and development suggestions of home smart pension in Yangtze River Delta region?

(Author: Ma Jiqian; Yan Jin; Wang Lingping, Author: Qu Qiubai School of Government Administration, Changzhou University)?

5. From Embedding to Coupling: Power Structure Reform of Rural Governance from the Perspective of Precision Poverty Alleviation —— An Empirical Study from X Village, S City, Yunnan Province?

(Author: Wang Dianxi; Chen Fujun, author: China University of Political Science and Law)?

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the second prize

1. Authorized negotiation: the governance logic and contemporary value of traditional rural contradictions and disputes —— Taking Yujiaqiao village in western Hubei as an example.?

(Author: Li Huayin, author: China Rural Research Institute of Central China Normal University)?

2. "If you don’t work overtime, you won’t survive": the labor ecology of Internet knowledge workers —— A qualitative study on Internet UI designers?

(Author: Hou Hui; He Xuesong, author: Department of Sociology, School of Politics and Society, Hangzhou Normal University; East China University of Science and Technology School of Social and Public Administration)?

3. The flow of life gifts: from the decision of organ donation to the acceptance of organ transplantation.?

(Author: Bloomberg; Jiang Jipin; Zeng mengjun; Wang Xinqiang; Wang Ping; Pan Qingshan, author: Yangtze University Law School)?

4. Culture is the soul: the protection and development of ancient cities and villages from the perspective of historical documents such as fish scale atlas-centered on Jinhua area?

(Author: Yu Chenglin, author: College of Humanities, Zhejiang Normal University)?

5. Labor under "Digital Management": Research on Labor Management of Platform Economy —— Taking the management of "Hungry" takeaway riders in Zhongguancun, Beijing as an example.?

(Author: Chen Long, author: Department of Sociology, Peking University)?

6. Who is defending the vegetable basket in Beishangguang? -Husband and wife productivity of vegetable farmers in the eastern suburbs of China.?

(Author: Huang Zhihui; Luo Hui; Tao Hui, author: School of Ethnology and Sociology, Minzu University of China; School of Management, Minzu University of China)?

7. Profit-seeking petition under the territorial responsibility system: generation mechanism and governance logic?

(Author: Zheng Yongjun, author: China Rural Research Institute of Central China Normal University, Advanced Institute of Political Science)?

8. The Spear of Capital and the Shield of Labor —— A Study on the Localization Model of Emotional Labor of Political Work in China?

(Author: Liang Meng; Li Kunxi; Feng Xue, author: Beijing Jianzhu University)?

9. Ferry Bells —— Based on the survey of informal waste recyclers in Shanghai?

(Author: Ding Zhiwen, author: School of Social Studies, Shanghai University)?

10. Exploration on the Path of Capable People Returning to their Hometown, Villagers’ Shareholding and beautiful countryside Construction —— Based on the Investigation of Lincun Village in Central Hubei Province.?

(Author: Jian Feng, author: School of Social Studies, Huazhong University of Science and Technology)?

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third prize

1. Challenges and solutions: a grass-roots survey of rural debt?

(Author: Gao Ming; Song Hongyuan, author: Rural Economic Research Center, Ministry of Agriculture and Rural Affairs)?

2. "Separated Community": An ethnographic study on the social media use of online car drivers.?

(Author: Li Sha, author: School of Marxism, Xi ‘an Jiaotong University)?

3. Field survey of 480 villages in 13 provinces in China’s rural human settlements construction?

(Author: Zhang Li; He Lian, author: Tongji University)?

4. Sanhe besieged city: the living conditions of the informal employment groups of the new generation of migrant workers-based on a field survey in the surrounding areas of Sanhe talent market in Shenzhen?

(Author: Yao Jinxin; Zhan Luming; Yang Songtao, author: School of History and Society, Anhui Normal University)?

5. Social quality, structural elements and village governance —— A case narrative from D village?

(Author: Zhan Guohui, author: School of Public Administration, Nanjing University of Finance and Economics)?

6. Spatio-temporal sociological analysis of new urbanization —— Taking the phenomenon of "renting a foreign land" as an example.?

(Author: Wu Hailin; Lu Bingzhe, author: School of Philosophy and Social Sciences, Jilin University; Peking University Department of Sociology)?

7. Reflection on "Grassroots Fatigue": Operation, Dilemma and Countermeasures of Precision Poverty Alleviation System?

(Author: Zhang Shunjie; Zhang Hengyu, author: School of Social Studies, Nanjing University)?

8. Bride price and buying a house: the micro-mechanism of the change of marriage payment?

(Author: Yu Penghan, author: Department of Sociology, Peking University)?

9. The Light of Shouguang —— A casing report from Shouguang City, Shandong Province?

(Author: Qu Changfu; Guan Bin; Ji Leilei, author: Economic Daily China Economic Net)?

10. Resource Mobilization and Coercive Development —— Based on the field investigation of land circulation in Ningxia?

(Author: Luo Qiangqiang; Zhao Jia, author: School of Politics and Law, Ningxia University)?

11. Functions and Significance of Intangible Cultural Heritage in Rural Revitalization —— Based on the Anthropological Investigation of Tielou Tibetan Township in Wenxian County, Gansu Province?

(Author: Rebecca; Yan yuhua; Zhu Jie, author: Northwest University for Nationalities; Gansu province education science research institute education science planning institute)?

12. Under the background of rural industrial revitalization, capable people run villages and farmers are marginalized.?

(Author: Shu Ligui, author: School of Public Administration, Huazhong University of Science and Technology)?

13. The development and evolution of the structural imbalance of rural public goods supply-a comparative example of three villages in central China?

(Author: Li Yaolei, author: School of Management, University of Shanghai for Science and Technology)?

14. Absence of support and anti-poverty: Perspective of providing for the elderly poor rural households with children without support —— Based on a case study in J County, G Province?

(Author: Li Yongjin; Li Shanshan, author: School of Philosophy and Social Sciences, Lanzhou University)?

15. Field investigation report on the construction of handicraft new village in the post-legacy era-taking Yangjiabu village in Weifang as a case.?

(Author: Rong Shuyun, author: School of Humanities and Arts, Shandong University of Arts and Crafts)?

16. How to realize the modernization of rural governance in the new era —— Exploration and enlightenment of "village communication" in Longyou, Zhejiang Province?

(Author: Kang Xiaoqiang, author: Teaching and Research Department of Scientific Socialism of the Central Party School)?

17. Investment and financing difficulties and countermeasures in the central and western regions?

(Author: Yao Yun, author: Institute of Finance, China Academy of Social Sciences)?

18. Promoting the Diversified Innovation of Public Cultural Service Supply Mode with the Guidance of "New Needs" —— Field Survey of Grassroots Public Cultural Services? ?

(Author: An Xinyi, author: Beijing Wisdom Orange Culture and Art Co., Ltd.)?

19. Trust and consumption of medical products from the perspective of embeddedness —— Taking HPV vaccine consumption as an example?

(Author: Jia Xiaofei, author: Cambridge University)?

20. The origin and return of the old house —— On the changes and development of the ancient village culture from the old house.?

(Author: Yang Zimo; Instructor: Jangdo, author: Beijing No.80 Middle School)?

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honorable mention

1. Professional embedding relationship: the path to improve the development quality of social organizations in the administrative decoupling reform?

(Author: Xue Meiqin; Ma Chaofeng, author: Department of Public Administration, Nanjing University of Science and Technology; Department of Sociology, Nanjing Forestry University)?

2. New changes in the employment of the new generation of migrant workers and countermeasures-based on the analysis of the field survey of "100 enterprises"?

(Author: Yang Zhiming; Bao Chunlei; Zhang Yiming; Li Fujun; Han Wei; Yang Yang, author: Research Group of China Labor Association)?

3. Exploration and practice of improving the interest linkage mechanism of agricultural enterprises —— Based on the investigation and analysis of the interest linkage model of tomato industry in Hangjinhouqi, Inner Mongolia.?

(Author: Wu Tianlong; Wang Ou; Xi Yinsheng; Gao Ming; He Anhua; Jiang Nan, author: Rural Economic Research Center, Ministry of Agriculture and Rural Affairs)?

4. Dawn in the Dilemma: A Study on the Impact of Internet Crowdfunding for Serious Illness on the Risk of Poverty Caused by Illness in Rural Areas —— A Field Study from Jiangsu Province?

(Author: Zhang Cheng; Yang Xiaozhong; Li Xinghua; Xing Li; Chen Yuyao, author: School of Economics, Nanjing University of Finance and Economics; China Academy of Social Sciences Institute of Industrial Economics; Service Department of Jiangsu Development and Reform Commission; Nanjing University of Finance and Economics)?

5. Under the sharing economy, the "collective" consciousness is hard to find. Who will protect the labor rights and interests? —— Take the drip driver group as an example.?

(Author: Chen Fang, author: School of Social Studies, Shanghai University)?

6. Project entry into the village and micro-governance: How can village group governance be effective? -Multi-case investigation based on the landing of agriculture-related projects?

(Author: Xiang Yong, author: Socialism with Chinese characteristics Development Research Institute of Southeast University)?

7. Study on the parenting strategies and social identity of Chinese and African families in Guangzhou.?

(Author: xingxing, author: Nanjing Agricultural University)?

8. Filling the "structural hole": the governance mechanism of the precision poverty alleviation team in villages —— A case study of L town in western Hubei?

(Author: Li Zhuang; Cao Congmin, Author: School of Social Studies, Huazhong Normal University)?

9. Rural social change and land sustainability from the perspective of energetics —— Based on the field investigation of Hekeng village, an ancient world-heritage village.?

(Author: Yuan Xiaomei; Zhu Jinxin; Guan Yuting; Li Ling; Liu siman, author: School of Architecture, South China University of Technology)?

10. Feeling Trapped —— Cultural Interpretation of Domestic Violence Crimes of Rural Women in a Province of North China (2002-2014)?

(Author: Gao Meihui; Tong Shuhua, author: Department of Sociology, Guangdong Ocean University; Inner Mongolia Autonomous Region Police Officer School)?

11. People’s Mediation System in Social Transformation —— Based on the fieldwork of Dingzhou People’s Mediation.?

(Author: Sun Shuyan, author: School of Social and Population Studies, Renmin University of China)?

12. The new governance dilemma faced by the grass-roots government under the background of the Internet age —— Based on the investigation of Shangcai County, Zhumadian City?

(Author: Zhao Xiangyun, author: School of Social Studies, Nanjing University)?

13. Research on the Changes and Governance of Resettlement Community from the Perspective of Spatial Reconstruction —— Taking HS Community in N City as an Example?

(Author: Du Peipei, author: School of Social and Political Science, Anhui University)?

14. Bargaining and Interoperability: A New Attempt of Informal Operation of Grass-roots Power —— Based on a case study of a service-oriented project in the rural area of D Town, Beijing?

(Author: Sun Weiwei; Dong Kaiyue, author: School of Social and Psychological Sciences, Central University of Finance and Economics)?

15. Yearning for Youfangying Village 2020?

(Author: Wang Huajun, author: Inner Mongolia Autonomous Region Literature and History Research Institute)?

16. Investigation on the practice of industrial development in poor rural areas and research on the development mechanism —— Based on the field investigation in Yanyingshan and Chongen villages in xiuwen county, Guizhou Province.?

(Author: Xiong Debin; Li Jiahuan; Wang Xuechun; South China; Yu Jiaqi; Shi Cong; Peng Shilan; Ouyang Hongshu, author: School of Economics, Guizhou University)?

17. "Problem households" in poverty alleviation at the grass-roots level: generating logic and coping mechanism?

(Author: Zhang Zhao, author: School of Politics and International Relations, Tongji University)?

18. Investigation Report on Poverty Alleviation in Poverty-stricken Counties in Old Revolutionary Areas —— Taking Shangyou County in Jiangxi Province as an Example?

(Author: Zou Yuchun; Du Huiping; Bilin; Jia Cong, author: Joint Research Group of Institute of Sociology, Chinese Academy of Social Sciences and Service Bureau)?

　　"Recently, we are studying and launching several other structural tools, mainly focusing on supporting the smooth operation of the real estate market, including the Baojiaolou loan support plan, the housing rental loan support plan, and the private enterprise bond financing support tools. We will make some other detailed disclosures and releases after the introduction." On January 13, at the press conference of the State Council Office, Zou Lan, Director of the Monetary Policy Department of the Central Bank, introduced.

　　In the past few days, the real estate policy has been favorable. On the 10th, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a symposium on credit work of major banks. At the symposium, CBN was informed that in order to effectively prevent and resolve the risks of high-quality head housing enterprises and improve their assets and liabilities, the relevant departments drafted the Action Plan for Improving the Balance Sheet Plan of High-quality Housing Enterprises (hereinafter referred to as the Action Plan). The action plan focuses on 21 tasks from four aspects: assets, liabilities, rights and interests, and expectations, including the implementation of some issued policies and some new policies.

　　Chen Wenjing, director of market research in the Index Division of the Central Finger Research Institute, said that the four major policy directions of financial support for real estate are clearer: differentiated credit support on the demand side, improvement of policy tools for guaranteeing the delivery of buildings, improvement of the balance sheets of high-quality housing enterprises, and improvement of financial support policies for housing leasing.

　　Improve the balance sheet of high-quality housing enterprises

　　From the specific content of the action plan, on the asset side, we should activate reasonable demand by optimizing policies, increase efforts to guarantee the delivery of buildings, stabilize real estate sales, compact the responsibility of enterprises to slim down and save themselves, and strive to improve the operating cash flow of high-quality housing enterprises. We will support the demand for rigid and improved housing, speed up the special loan for newly-added Baojiaolou, set up a 200-billion-yuan loan support plan for Baojiaolou, set up a special re-loan for national asset management companies, and set up a 100-billion-yuan housing rental loan support plan. A series of measures are accelerating.

　　On the debt side, under the premise of risk control and ensuring the security of creditor’s rights, we will start with the stock and increment, increase the multi-channel financing support such as loans, bonds and asset management, and keep the financing cash flow of high-quality housing enterprises stable.

　　On the equity side, support high-quality housing enterprises to enrich their capital through equity financing measures, reduce financial leverage and enhance their ability to resist risks.

　　In terms of the expected improvement of the real estate market, it is clear that it is necessary to establish a positive image of high-quality housing enterprises, ensure the delivery time and quality of commercial housing, improve the quality of financial statements and information disclosure of housing enterprises, improve market expectations and rebuild industry confidence.

　　Zou Lan said at the press conference that the action plan focuses on high-quality real estate enterprises that focus on their main business, operate in compliance, have good qualifications and have certain systemic importance, and focuses on promoting 21 tasks in four aspects: asset activation, debt succession, equity supplement and expected promotion. Comprehensive measures are taken to improve the cash flow of high-quality real estate enterprises and guide the balance sheets of high-quality real estate enterprises to return to a safe range. These tasks include not only the implementation of the policies that have been issued, but also a series of new measures such as setting up special refinancing for national asset management companies and setting up housing rental loan support plans.

　　While clarifying the basic conditions of high-quality housing enterprises, the action plan indicates that there is no specific list, and financial institutions can grasp it independently. At present, most real estate enterprises that have signed intention credit agreements with state-owned banks and other prime bank can be classified as high-quality real estate enterprises. The industry also believes that the absence of a specific list means that the scope of supporting enterprises is also expanding.

　　Liu Shui, director of enterprise research at the China Central Finger Research Institute, believes that the formulation of the action plan shows that the management department has made a more systematic and overall solution to prevent and resolve the risks of high-quality head housing enterprises. "Asset activation effectively improves the operating and financing cash flow of housing enterprises. Debt continues to ease the liquidity tension. Supplement equity, optimize the structure of assets and liabilities, and reduce leverage ratio. The expected improvement will repair industry confidence. "

　　"Three lines and four gears" will be adjusted

　　What is particularly striking is that the action plan clearly needs to improve the "three lines and four files" rules for 30 pilot housing enterprises, and improve some parameter settings on the basis of keeping the overall framework of the rules unchanged.

　　The so-called "three lines and four gears" means that in August 2020, the Ministry of Housing and Urban-Rural Development and the central bank held a symposium on key real estate enterprises, at which three regulatory requirements were put forward: the asset-liability ratio excluding advance payments should not be greater than 70%, the net debt ratio should not be greater than 100%, and the cash short-term debt ratio should not be less than 1 times.

　　According to the number of lines on the "three red lines", real estate enterprises are divided into four grades of management: red, orange, yellow and green. For each grade reduction, the upper limit of the growth rate of interest-bearing liabilities will increase by 5%, and the annual growth rate of interest-bearing liabilities of real estate enterprises in the green position should not exceed 15%.

　　According to the regulatory requirements, from January 1, 2021, housing enterprises officially entered the test period of reducing leverage; By the end of June 2023, all the "three red lines" indicators of pilot housing enterprises must meet the standards, and all housing enterprises will meet the standards by the end of 2023.

　　Since then, downshifting, debt reduction and burden reduction have become the main theme of housing enterprise management. In this tide of reducing leverage, many housing enterprises optimize their balance sheets by reducing borrowing and controlling land acquisition. Until 2021, the leverage ratio of the whole industry generally showed a downward trend. However, since 2022, affected by repeated epidemics, supply cuts and other factors, the sales of housing enterprises have fallen sharply, and the return and cash holdings have dropped significantly. The "stepping on the line" housing enterprises have a tendency to expand.

　　According to Cree’s statistics, from the classification of sample real estate enterprises, the number of real estate enterprises stepping on the line has increased significantly since the middle of 2021, and the proportion of green housing enterprises in the first half of 2022 has dropped from 42% at the beginning of the year to 32%; The proportion of yellow, orange and red housing enterprises has risen, and the proportion of red housing enterprises has increased year by year, from 7% in mid-2021 to 17% in mid-2022.

　　At the same time, there is the problem of excessive contraction of financial institutions. Some financial institutions will require that the balance of interest-bearing liabilities of "red-file" enterprises should not be increased, which is misunderstood as that banks are not allowed to issue new development loans. After the enterprises pay back the loans, the newly started projects that should have been reasonably supported will not get loans, which has also caused some enterprises’ capital chains to be tight to some extent.

　　Last year, industry suggestions for fine-tuning the "three red lines" began to appear. For example, Sheng Songcheng, former director of the Survey and Statistics Department of the People’s Bank of China, suggested in April last year that the deleveraging cycle should be appropriately extended without changing the goal of deleveraging policy, including appropriately adjusting the three red lines and loan concentration assessment requirements, so as to gain time for the industry to respond to the epidemic.

　　At the beginning of last year, there was market news that banks had informed some large-scale high-quality real estate enterprises that the relevant M&A loans were no longer included in the "three red lines" related indicators for the debt-bearing acquisition of insurance enterprise projects. However, the "third line and fourth gear" is still an important criterion for financial institutions to judge housing enterprises.

　　Experts interviewed in the industry believe that the "three red lines" standard will be fine-tuned, and it is expected that the requirements of the red line will not change. It may be the same as the loan concentration, extending or setting the transition period, weakening different gears, and increasing the tolerance for debt growth. The requirements for land acquisition and cash flow will also decrease. As a result, some enterprises will have certain leverage space.

　　Yan Yuejin, research director of Shanghai Yiju Real Estate Research Institute, believes that mortgage concentration and three red lines will continue to be implemented, and the overall reform idea is still in line with the long-term mechanism of real estate financial management, but it will be combined with short-term and medium-and long-term work. At present, the short-term emergency policy will be emphasized, so the concentration of mortgage and the three red lines will be relaxed or buffered.

　　Liu Shui said that reasonably extending the transition period of the real estate loan concentration management system and improving the parameter setting of the "three-line and four-file" rules of housing enterprises will give housing enterprises a relaxed financing environment and reduce the pressure of financing and debt. On the one hand, extend the transition period of real estate loan concentration management system, reduce the credit constraints of banks, and provide loose conditions for banks to support real estate financing. On the other hand, according to the actual situation of the industry, flexibly adjusting and perfecting the parameter settings of "three lines and four gears" and reducing the requirements for housing enterprises can reduce the pressure on the operation, financing and debt of housing enterprises.

　　The market is expected to go out of the trough.

　　"The industry’s debt structure is highly diversified, and financial liabilities only account for 31%, of which bank development loans account for 14%, domestic and foreign bonds account for 9%, and non-standard financing accounts for 8%; The rest are mainly 30% of the upstream and downstream enterprises, 32% of the individual house payment in advance, and 7% of the taxes and fees delayed. " Zou Lan said at the press conference.

　　Real estate has a systematic impact on economic development and risk prevention and control. The Central Economic Work Conference made it clear that to effectively prevent and resolve major economic and financial risks, it is necessary to ensure the stable development of the real estate market, do a solid job in ensuring the delivery of buildings, people’s livelihood and stability, meet the reasonable financing needs of the industry, effectively prevent and resolve the risks of high-quality head housing enterprises, and improve the balance sheet.

　　Since 2022, in response to some adjustments in the real estate market, financial management departments have made efforts from both supply and demand to promote the smooth operation of the real estate market. With the gradual emergence of relevant policies, the financing environment of the real estate industry, especially high-quality housing enterprises, has improved significantly.

　　Zou Lan introduced that from September to November 2022, real estate development loans increased by more than 170 billion yuan, an increase of more than 200 billion yuan year-on-year. In the fourth quarter of 2022, domestic real estate corporate bonds issued more than 120 billion yuan, a year-on-year increase of 22%.

　　"Recently, many banks have signed a huge amount of strategic credit cooperation with real estate enterprises, but they are all thunder and rain." A person from the investment banking department of a brokerage firm who has been tracking the real estate sector for a long time said that banks may delay the landing on the grounds that the concentration of real estate loans has been relatively high. If the action plan is followed up, it may clear the way for financial institutions such as banks to provide support to the real estate industry.

　　Yuan Hao, an analyst in the real estate industry of Shenwan Hongyuan, believes that improving the "three lines and four files" rules for 30 pilot housing enterprises indicates that the scope of the "guarantee subject" will be further expanded, and the debt growth ceiling of the "four files" housing enterprises will be optimized, especially the green file housing enterprises may have more room for expansion at the debt end, and the subsequent green file housing enterprises will be more active in land acquisition and help the sales increase steadily.

　　Lian Ping, chief economist and dean of the research institute of Zhixin Investment, believes that in 2023, driven by stronger policies, the real estate market is expected to gradually step out of the "trough" in the second half of the second quarter, and key cities will take the lead in stabilizing and rebounding. The growth rate of real estate sales, land acquisition and investment throughout the year is marginally improved compared with that in 2022. At the same time, a series of factors such as improved demand, improved employment environment, accelerated repair of service consumption, increased support for boosting policies and low base will promote a significant rebound in social consumption.

When Lu Chenhui was 16, he was only a security guard.

He stands in his post every day, watching people come and go, but what he thinks in his heart is: "I am standing here as a security guard now, but I can’t be a security guard all my life. I will go to the gym after work, because that is my future."

From the age of 14, Lu Chenhui fell in love with fitness. He firmly believes that he will become a bodybuilder. Therefore, when he was a security guard, no matter how tired he was when he stood guard at work, he would go to the gym for strength training as soon as he got off work.

While working and exercising, Lu Chenhui persisted for six years. In a bodybuilding competition in Jiangsu Province in 2008, Lu Chenhui won the first championship in his life. Since then, he has become a minor celebrity in the bodybuilding circle, and often shares training methods in post bars and forums, accumulating the first batch of fans.

Under the long-term bodybuilding training, Lu Chenhui’s body has become shoulder-wide, waist-thin and muscular, and it is difficult to find clothes that fit in the market-which is also a common pain point for fitness people.

Lu Chenhui, founder of BODYDREAM

Therefore, Lu Chenhui founded the sportswear brand BODYDREAM in 2015 to meet the needs of the fitness crowd, and integrated his aesthetic concept of the trend into the brand. "The meaning of BODYDREAM is to pursue the dream of the body. On the one hand, it represents the sport of fitness. On the other hand, it also means that everyone can persist in action on the road of pursuing their dreams by controlling their own bodies." Lu Chenhui said.

Starting: from "wage earners" to entrepreneurs

When Lu Chenhui was still working, he invested most of his income in bodybuilding.

Because bodybuilding is a competitive sport that needs a lot of money, besides a lot of training, athletes have to supplement high-quality protein every day to increase their muscles, as well as buying equipment, hiring coaches, playing games and other large expenses. Lu Chenhui bluntly said: "Others think that bodybuilding is a profitable thing, but it is actually a hobby that needs money to support."

In order to earn more money to improve bodybuilding performance, Lu Chenhui began to try to start a business in 2013. He opened a Taobao shop, specializing in fitness supplements and fitness equipment, and double 11 sold 1000 yuan that day, which was a lot for him at that time. Later, according to the different needs of fitness crowd, he founded three sportswear brands: BODYDREAM, BDPOWERUP and Lujiamen.

At the same time, Lu Chenhui’s bodybuilding road has gradually reached its peak. In order to win the championship in more heavyweight competitions, Lu Chenhui once spent 600,000 yuan to invite foreign star coach Milos.During these two months of "devil training", Lu Chenhui will do seven groups of movements at a time, without any rest, and train for more than 8 hours every day. Although he will burst into tears because of extreme fatigue, he will persist with willpower.In 2018, Lu Chenhui won the overall championship of golden league Men’s Bodybuilding Professional Indifference Group, and he was also the only China player in this group.

Lu Chenhui’s training photo

That year, Lu Chenhui was only 30 years old and finally realized his dream. On this road of persisting in love, he changed from a "small security guard" to "China’s first muscular beast" and from a "wage earner" to a successful entrepreneur.

At present, there are three brands under Lu Chenhui’s name, namely BODYDREAM, BDPOWERUP and Lujiamen. Among them, BODYDREAM is the most well-known brand, with annual revenue exceeding 100 million yuan.

In the early days of BODYDREAM’s business, Lu Chenhui only had a starting capital of 5,000 yuan, and the team only had himself and his wife. In the living room at home, they established the brand of BODYDREAM.

Because of limited funds, they can only find small-scale factories to customize clothes. Lu Chenhui recalled: "We took a bus and went to a garment factory in the suburbs of Xuzhou. The garment factory was also an entrepreneur, so it also supported customers like us. They helped us make nearly 200 T-shirts, and they were also very careful in material selection and production. "

After Lu Chenhui got the first batch of clothes, he and his wife worked as Taobao customer service at home and packed and delivered them themselves. At first, Taobao shop didn’t have much sales, and it sold one or two pieces a day. However, with the continuous promotion of Lu Chenhui on his social media, he gradually accumulated the earliest users, that is, paying attention to his fans and fitness enthusiasts.

BODYDREAM, which started with Lu Chenhui’s personal IP, has encountered great limitations in brand development-mainly spread in the fitness circle.

At this time, a young man in the team put forward the idea of brand transformation: "Maybe it can make BODYDREAM develop in the direction of leisure sports."

He is Li Ang, the current operation director of BODYDREAM. In 2017, Li Ang joined the BODYDREAM team. As a young man who just graduated, Lu Chenhui saw many possibilities from him. "Now young people are very advanced in thinking. Although they don’t have much work experience, they can inject fresh blood into the brand and break the inherent thoughts and limitations." Lu Chenhui said.

Growth: annual revenue exceeds 100 million yuan.

Because of the fresh blood in the team, BODYDREAM began to break through its original position and gradually transformed from fitness clothing to sports and leisure clothing.

Since 2016, Lu Chenhui has started to operate his personal IP and brand image separately. Since then, BODYDREAM has no longer interacted frequently with Lu Chenhui’s personal IP, but chose to cooperate with KOL to create some co-branded models and expand the brand’s popularity to the general public. Not only that, BODYDREAM is also worn by many stars.

The brand positioning of BODYDREAM now is a simple and pragmatic sports and leisure brand, and simplicity and practicality is the main direction of BODYDREAM product development.; The target users of BODYDREAM have gradually expanded from the early fitness crowd to young people who love fashion culture, and the proportion of female users has also increased from 4% to about 30%.

"Nowadays, many people are tired of printing on clothes, and prefer simple and practical basic models. However, the basic models often lack a sense of design, so we want to add design elements such as patterns, fabrics and crafts to the simple style to make the clothes’ simple but not simple’, "Lu Chenhui said. This style is more attractive to young people who pursue low-key and exquisite details.

At present, BODYDREAM’s clothing is divided into four series: one is the classic series focusing on leisure; The second is the sports series; The third is the B+ series, focusing on mid-to high-end products; The fourth is the special planning series, focusing on IP joint-name products.BODYDREAM’s clothing spans 7 yards, covering the body shapes from 90 kg to 300 kg, and the design of shoulder drop in some products has a decorative effect on many body shapes.Lu Chenhui said: "This design can well modify the lines of shoulders, so that people with strong bodies are not fat, and thin people are more tall and straight."

When the sales of clothes continued to rise, Lu Chenhui expanded the supply chain of BODYDREAM to Guangzhou, Wuxi and other places, and built a factory in Xuzhou in 2018, with an annual production capacity of 300,000 pieces. "At present, our factory is fully automatic equipment, and we also control it very strictly in product quality control. For example, if the national standard requires testing whether a garment is pilling, it is necessary to test 600 revolutions with a professional machine, and we ourselves require testing 2000 revolutions internally." Lu Chenhui said.

The sales channel of BODYDREAM has also expanded from the initial Tmall store to JD.COM, Dewu, Tik Tok, Vipshop and other e-commerce platforms. At present, the best-selling platform is Tmall, which can sell about 500,000 pieces every year. Last year, the total revenue of BODYDREAM exceeded 100 million yuan.

At the end of the interview, Lu Chenhui shared that fans once asked him how he could stick to his goals.

He said: "Everyone has a vision of what he wants to be, but it can’t be achieved by fantasy. You need to take action.Although we work hard every day, don’t let that thing in your heart disappear. Even if you spend an hour every day, take action and plan for your future.Maybe after five years, you won’t have to go to work or get off work, but you can pursue what you really want to do. At that time, you already have this ability. "

This article is original for the entrepreneurial state and may not be reproduced without authorization, otherwise the entrepreneurial state will reserve the right to pursue legal responsibility against it. If you need to reprint or have any questions, please contact editor@cyzone.cn.

　　　　The price of gold is soaring, and the variety of gold investment is increasing-

　　　　Recently, the international gold price has been leaping forward, approaching the historical high point in 1980. With the increase of gold investment varieties, investors are easy to "picky" while choosing a wider range. The reporter specially interviewed some representative "gold speculators" and analyzed the investment through examples.

　　　　Gold speculation attitude

　　　　Xiaojintiao tastes great sweetness.

　　　　● Respondent: Mr. Sun.

　　　　-Gold speculation record: the value of gold bars in the Year of the Sheep doubled.

　　　　The gold speculation in Beijing began at the end of 2002 when Caibai Company sold the "Year of the Sheep and New Year’s Gold Bars". At that time, gold bars returned to the retail market in Beijing, igniting the enthusiasm of the people to hide gold. So some consumers have become enthusiastic followers of "New Year’s gold bars".

　　　　Since 2002, Mr. Sun has purchased a set of gold bars for Lunar New Year. "I didn’t think much when I bought it at that time, because someone in the family was a sheep, I wanted to keep a set as a souvenir. However, with more and more people talking about gold products around me, I realized that gold was a good investment tool. Because Caibai Company provides a repurchase channel, it is more convenient to cash in the shopping mall in case of urgent need of cash. Therefore, I will collect one set every year in the future. Today, the gold bars bought at 92 yuan per gram have been worth about one gram of 200 yuan, which has doubled, and those bought in other years have also appreciated. "

　　　　● Respondent: Mr. Li

　　　　-Gold speculation record: three-month return rate of 18.8%

　　　　Now, it is also a welcome investment channel for individuals to invest in physical gold through banks. At present, the physical gold business in the banking system mainly includes "Gao Saier Gold Bar" represented by China Merchants Bank and Agricultural Bank, "Long Dingjin" represented by China Construction Bank, "Ruyi Gold" represented by Industrial and Commercial Bank and gold from other commercial banks. Some of these gold products belong to the bank’s agency business, and some belong to the bank’s own brand. At present, only "Gaosaier Gold Bar" can provide repurchase service.

　　　　Mr. Li saw that this year’s fund market has passed the good day of "rising every day", while precious metals have been rising all the way, so he invested in Gaosaier gold bars. In mid-August this year, he subscribed for 2 ounces of Gao Saier gold bars at the Zhongguancun branch of the Agricultural Bank of China. At that time, the subscription price was 172 yuan per gram. At this price, he spent a total of 10664 yuan. Yesterday, Gao Saier’s quotation was 204.30 yuan/gram. In this way, his Gao Saier gold bar appreciated by about 2,000 yuan in just three months, and the return on investment was 18.8%.

　　　　Gold speculation to eliminate illiteracy

　　　　Different gold products have different investment channels.

　　　　● Gaosaier Gold Bar:

　　　　Variety, quality, measurement and pricing standards: the three specifications are 2 ounces, 5 ounces and 10 ounces, the gold content is greater than or equal to 99.99%, the unit of measurement is troy ounces (1 ounce = 31.1035 grams), and the unit of quotation is RMB/ounce.

　　　　Transaction cost: The processing and circulation fee of Gaosaier gold bars is RMB 109 per ounce (about 3.5 yuan/gram), and investors will be refunded 62 yuan/ounce (about 2 yuan/gram) at the time of repurchase, and the processing and circulation fee for one purchase and one sale is only 1.5 yuan/gram.

　　　　Trading process: anonymous purchase, investors only need to bring cash or bank card to the counter of China Merchants Bank, fill out the purchase order and pay the money, and then they can get the physical gold bars on the spot. When buying back, you should also go to the point of purchase at that time, and you can buy back directly with the purchase confirmation form and well-packaged gold bars. Trading takes the form of T+0.

　　　　Trading hours: (Monday to Friday) 10: 00-11: 30, 13: 30-14: 30.

　　　　Profitability: Gold price rises by 4-5 yuan can make a profit by repurchasing.

　　　　● Paper gold:

　　　　Go to China Bank and open a current all-in-one account with China Bank. Open telephone banking service at the counter. Open online banking on the Internet, and you can buy and sell "paper gold".

　　　　Transaction cost: about one gram of 0.7 yuan.

　　　　Trading time: 9: 00-17: 00 from Monday to Sunday if you are at the counter.

　　　　If you are on the Internet, you can trade from 8: 30 Monday to 2: 30 Saturday morning.

　　　　Profitability: If the price difference is more than one yuan every day, you can make a profit.

　　　　● Shopping malls buy gold investment products.

　　　　Gold investment products with major themes should generally be paid close attention to. If the shopping mall provides telephone reservation service, be sure to make a reservation in advance and then go to the counter to buy it.

　　　　Tips for speculating in gold

　　　　"Paper gold" also has investment value

　　　　"Paper gold" refers to the book-entry gold trading launched by banks, which also needs to be paid in full, and there is no physical delivery, so it can only be bullish. The trading records of "paper gold" investors are only reflected in the "gold passbook account" opened by individuals in advance, and there is no need to withdraw physical gold, thus eliminating the steps of transportation, storage, inspection and appraisal of gold, and the difference between the buying price and the selling price is smaller than the difference between the buying and selling prices of real gold.

　　　　The reporter learned that "paper gold" can be purchased at all outlets of China Bank and some outlets of Industrial and Commercial Bank of China. For the "Huang Jinbao" business of Bank of China, a Mr. Liu expressed great interest. He told reporters that from the beginning of the year to now, his income from purchasing paper gold has exceeded 30%. Moreover, paper gold generally implements T+0, which means that it can be bought and sold on the same day, and it can be traded on the Internet even in the middle of the night, which is very convenient.

　　　　It is reported that ICBC and Industrial Bank have some different paper gold products.

　　　　Prospect of gold speculation

　　　　Individuals are expected to invest in gold futures.

　　　　Experts suggest that if you want to invest in gold, you must choose the right variety according to your own reality and pay attention to avoiding risks. Medium and long-term investors can choose paper gold and physical gold from banks, but don’t hoard a lot of gold ornaments, because gold ornaments are difficult to realize and easy to wear and depreciate; Short-term investors should pay attention to the possible fall after the gold price rises, and pay attention to the influencing factors such as oil price trend, dollar rise and fall, political situation and so on. As a rational investor, it is necessary to reserve the basic knowledge of gold investment and be familiar with the overall situation of international politics and economy. At the same time, abandon speculative psychology.

　　　　Zhang Shounan, president of China Gold Newspaper and director of Beijing Gold Economic Development Research Center, revealed that personal investment in gold futures may be officially opened in the near future, and gold futures can play its role of "capital leverage" to reduce capital investment for investors and improve the return on investment. In addition, gold futures can be both long and short, and investors have the opportunity to make two-way choices, which can bring returns to investors when the market is bullish and bearish. Gold futures should be the most suitable futures for people to invest. (Fan Haitao)

Editor: Fan Jing

1905 movie network news Directed by Hu Mei, written by Zou Jingzhi, starring Fu Dalong, Ma Yili, Olivia (especially), Ma Jinghan, Yao Anlian, and Jiao Huang, a national first-class actor, the historical masterpiece exploring the origin of Peking Opera for 300 years was officially released nationwide today.The film is a collection of top performers in the industry and powerful opera players. It has been polished for six years, and it explores the ups and downs of "Huiban going to Beijing" 300 years ago by taking advantage of the origin of the quintessence of Peking Opera.

　

After six years of painstaking efforts, Hu Mei teamed up with Zou Jingzhi to recount the legend of secret history.

The script of the film Into Beijing was written by Zou Jingzhi, a famous screenwriter in China, for three years. The story is based on the colorful event of "Huiban going to Beijing" in the history of Peking Opera’s origin 300 years ago. It tells the story of the feud between the Beijing Palace and Quyi Pear Garden, and the seclusion of Yue Jiu, a master of opera, and the rebellion of Wang Runsheng, a popular martial artist, at the end of the Qianlong period of Qing Dynasty, when the emperor wanted to celebrate his eightieth birthday in Beijing.

　

Hu Mei, a famous fifth-generation female director in China, was deeply touched by the spirit of "ocean deep, the drama is bigger than the sky" in the script, and resolutely took over the guide. In order to present the essence of Peking Opera on the screen accurately and to the extreme, Hu Mei personally visited all parts of Anhui Province to explore the survival status of Peking Opera among the people, which was very shocking. "Children who enter school in Lian Gang can sing an authentic Peking Opera anytime and anywhere, which shows the importance of inheritance". After the visit, Hu Mei hoped to use the time of a movie to awaken the young audience’s interest in the art of Peking Opera, which was especially admirable.

Kasi’s strength breaks through the unity of Fu Dalong people and drama, and Ma Yili and Olivia are hard to reconcile.

In the previously exposed trailer of "Entering Beijing", each character’s excellent lines and hidden "divine eye skills" left a very deep impression on the audience.

　

Fu Dalong’s performance, which has always been low-key, is one of the important reasons why many audiences look forward to Entering Beijing. Hu Mei, the "winner of the Triple Crown", plays Yue Jiu, a great master of traditional Chinese opera. You know, this is the first time that Fu Dalong has played a leading role in film and television works. According to director Hu Mei, before the filming, Fu Dalong’s opera skills were close to zero, but he refused to use body double and insisted on going into battle in person in every scene. Therefore, Fu Dalong, with the help of the film drama director Ha Dongxue, practiced hard and sleepless, until he became one with Yue Jiu in appearance and even in psychology, and vividly interpreted the opera realm of "no madness, no survival".

Ma Jinghan, who plays the most opposite role to Fu Dalong, is a well-trained Peking Opera student. This time, he plays Wang Runsheng, a popular martial artist in Chuntai class in the film. From the initial deviant, he later sang the drama "A Thousand Miles to Jingniang" with Yue Jiu on the stage in Beijing, which is a legendary fate.

The performances of Feng Gege and Fang Chunrong’s actors Ma Yili and Olivia, who are deeply involved in Wang Runsheng’s emotional entanglements respectively, are also important points in the film. Feng Gege, played by Ma Yili, has both a mature and steady childe costume and an aristocratic style with gorgeous clothes. Her encounter with Runsheng is like the love of boya in her childhood, and her feelings are hidden.

Fang Chunrong, played by Olivia, once won the screams of many post-90s and even post-00s audiences when the film was screened. Her interpretation of Chunrong reproduces the pure beauty of women in the mountains in detail, and with extremely gentle and charming eyes, it shows the infinite charm of graceful and touching, and teaches Runsheng to treat each other with the warmest feelings. In the film, Fang Chunrong’s time span of nearly 10 years is accurately presented in Olivia’s beautiful, delicate and moving control. She also won her first international film festival trophy — — The Best Supporting Actress Award in the 10th Macau International Film Festival shows its important position in the film.

The emotional entanglement between Chunrong and Gege and Runsheng can be said to be a very heavy plot clue in Entering Beijing. What is the result of this confusing love puzzle, which needs the audience to go to the cinema to reveal it in person.

On the day of release, the film simultaneously exposed the ending song "Who will take care of your beauty" MV, which was sung by Mi Liang, who plays the imperial concubine in the film. The euphemistic singing combined the two musical elements of ancient style and Beijing opera, which made people listen to it and made up for the twists and turns in the film.

　

The roadshow has been reported frequently, and the young audience has recommended it as a domestic platform for good drama.

On May 8th and 9th, "Into the Capital" was shown in several cinemas in Beijing, and the full-house spectacle surprised Hu Mei and Ma Jinghan who attended the post-screening creative exchange meeting.

Surprisingly, most of the praise for movies comes from young audiences who are mainly from the post-90 s and even the post-00 s. In the question-and-answer session of a post-screening communication session, a young movie fan who is only a few years old ran directly to the stage and asked Hu Mei questions. The scene was very interesting and moved other audiences. Hu Mei therefore felt: "Our country now attaches great importance to the education of young people, which is also an important reason why our films can approach young people."

　

At the screening site, many young viewers longed for Hu Mei’s name and specially came to see the true meaning of the new work "Love Bean". Seeing this scene, Ma Jinghan was also "tickled", and immediately opened his mouth with amazement, and performed a classic drama "Dingjun Mountain", which won the applause of the whole hall with his professional opera skills. Not only that, many fans from Ma Yili and Olivia attended the screening.

　　I don’t know when hot pot was labeled as "harmful to health". In fact, compared with traditional ordering, eating hot pot is more flexible and convenient in the selection and collocation of ingredients. As long as you pay attention to the following points, you can give consideration to health and delicious food.

　　The bottom material is less salt and less oil. Eating hot pot, clear soup pot bottom with less salt and oil or mushroom soup pot bottom is the first choice. If they don’t taste good enough, you can also choose the bottom of the pot boiled with tomatoes or ketchup. If you like the bottom of the pot with spicy taste, it is recommended to skim off the Chili oil as much as possible before cooking the ingredients. If you still feel too greasy, you can prepare a small bowl of boiled water, dip the fished ingredients in water and eat them. People who love spicy food can also add appropriate peppers to their own small saucers.

　　The ingredients are balanced. Eating hot pot is easy to diversify the ingredients, and most of the ingredients can be eaten by rinsing, such as green leafy vegetables, mushrooms, bean products, fish and shrimp, red meat, potatoes and so on. In addition, we should also pay attention to the balanced collocation between various ingredients. To eat one serving of meat, we need at least two servings of vegetables to match it, and it is best to eat vegetables while eating meat. It should be reminded that visceral foods such as pig brain are very delicious, but the cholesterol is much higher than that of normal red meat (lean pork contains 81 mg of cholesterol per 100 grams, lean beef is 58 mg, and pig liver, cow brain and pig brain are 288 mg, 2447 mg and 2571 mg respectively), so the frequency and amount of eating must be as little as possible, especially for people with hyperlipidemia.

　　Dip in spices. Whether it is sesame sauce leek flower material or sesame oil garlic juice material, the fat content is very considerable. And most dip materials have high salt content, and there are various freshness-enhancing umami agents. After a hot pot, eat two small bowls of dip, and it is likely that the oil and salt are far beyond the standard. To rinse hot pot, you can use spice ingredients such as millet pepper, ginger, coriander, lime, garlic and other traditional dipping materials, which can not only reduce the intake of oil and salt, but also ensure that the dipping materials are tasty enough.

　　Drinks are low in sugar at room temperature. Eating hot pot is easy to eat and eat more, so don’t make sugary drinks "worse". Try to choose boiled water for drinks, or you can choose sugar-free or low-sugar lemonade, light tea, soybean milk and so on. In addition, many people think it will be more refreshing to drink a large glass of iced drink while eating hot pot. But such a cold and a hot will strongly stimulate the stomach, and even lead to stomach cramps or stomachaches. Therefore, eat hot pot and drink less iced drinks, and choose some warm herbal tea or vegetable protein drinks.

　　Rinse potatoes first. When you start to rinse the pot, after skimming the floating oil at the bottom of the pot, rinse potatoes, yams, sweet potatoes and other potatoes that can be used as vegetables and staple foods to protect the gastrointestinal tract; Eating vegetables early can increase satiety in advance, otherwise, not only the satiety is not strong, but also the intake of too much oil and purine. If it is a mandarin duck pot, try to rinse the vegetables on the side of the broth to avoid excessive oil intake. In addition, the delicious hot pot soup after rinsing is the favorite of many people. As everyone knows, a lot of purine has been dissolved in this soup, and drinking too much may cause gout. There are also seafood, sauerkraut pot bottom, nitrite content is not low, which is harmful to health. Therefore, it is best not to drink hot pot soup cooked for a long time. ▲