CCTV News:According to the website of Beijing government affairs portal, on April 6, the Opinions of Beijing Municipal Education Commission on Doing a Good Job in Enrollment of Senior Middle Schools in 2017 (referred to as the "Opinions on Recruitment in 2017") was officially released. In 2017, the examination scope of the senior high school entrance examination in Beijing is broad, focusing on the ability to examine; The quota allocation batch plan accounts for not less than 50% of the high-quality high school enrollment plan, and further strengthen the quality education resources to the general junior high school; Build a talent training overpass and solidly promote the through-training experiment of high-end technical and technical talents; Serve candidates to choose, and fill in the volunteers after the exam.

　　According to the "Opinions on Bidding in 2017", on the basis of overall consideration of the changes in the number of candidates, the people’s demand for high-quality educational resources, and the demand for high-end technical and technical talents in the economic and social development and industrial transformation of the capital, it is determined that the enrollment scale of various senior secondary schools in this city will be 81,000 in 2017, including about 55,000 in ordinary high schools and about 26,000 in secondary vocational education. In the enrollment scale of secondary vocational education, the enrollment scale of five-year higher vocational education and through-training projects is 0.9 million, the enrollment scale of ordinary secondary specialized schools is 0.7 million, the enrollment scale of vocational high schools is 0.5 million, and the enrollment scale of technical schools is 0.5 million.

　　The examination scope of the senior high school entrance examination proposition is broad, and the examination ability is emphasized.

　　According to the "2017 Recruitment Opinions", in 2017, the city will continue to separate the junior high school graduation examination from the senior middle school entrance examination. All students enrolled in senior middle schools must take the 2017 Beijing Senior Middle School Entrance Examination.

　　The examination of enrollment culture course in senior middle schools is unified by Beijing Education Examinations Institute. The subjects of the cultural examination are Chinese, mathematics, foreign languages, physics and chemistry. Among them, full marks in Chinese, mathematics and foreign languages are all 120, full marks in physics are 100 and full marks in chemistry are 80. The score in the physical education exam is 40 points. The examination date of enrollment culture course in senior middle schools is from June 24 to June 26, 2017.

　　According to the person in charge of the Municipal Education Commission, the proposition of the senior high school entrance examination in 2017 will consolidate the reform results, continue to face all students, focus on stimulating students’ interest and confidence in learning, and let students gain a sense of accomplishment in answering questions. The test questions will choose a wide range of materials to integrate school education, family education and social education, and examine students’ mastery of basic knowledge and skills and their ability to ask, analyze and solve problems. In 2017, the proposition of senior high school entrance examination will continue to focus on the design of selected questions, reading examination and experimental inquiry.

　　Strengthen quality education resources and tilt to ordinary junior high schools.

　　According to the "Opinions on Bidding in 2017", in 2017, Beijing will continue to focus on the combination of high-quality resources and high-quality opportunities, and accurately allocate high-quality high school enrollment plans through high-quality high school "quota allocation", "municipal overall planning", "school number to school" and "rural plan" to promote the high-quality balanced development of compulsory education in urban and rural areas and promote educational equity. The quota allocation batch plan accounts for not less than 50% of the high-quality high school enrollment plan, ensuring that the chances of each general public junior high school student entering a high-quality high school are not less than 35%.

　　Fresh junior high school graduates who have the qualification to enter a higher school in an ordinary high school and have been enrolled in the same school for three consecutive years can participate in the above four types of enrollment. Among them, the "Rural Plan" has a minimum admission score of 530 points, and the "quota allocation", "municipal overall planning" and "school quota to school" have a minimum admission score of 500 points.

　　In order to give students and their parents a "reassurance" in advance, we will continue to print the enrollment plan of high-quality high school places in three years on the admission notice of freshmen in general public junior high schools to guide students to enter the school nearby.

　　According to the person in charge of the Municipal Education Commission, through the accurate allocation of high-quality high school enrollment plans, in the near future, it will enrich students’ choices for further studies, improve the opportunities for ordinary public junior high school students to enter high-quality high schools, stabilize parents’ expectations, reduce anxiety, and guide students to "study hard" at home; In the long run, it will play the leading role of high-quality schools, activate the internal vitality of running general junior high schools, improve the quality of running general junior high schools and the level of educating people, and ultimately benefit more and more students.

　　Constructing the overpass for talent training　Solidly promote the through-training experiment of high-end technical and technical talents

　　According to the "Opinions on Bidding in 2017", we will continue to explore new ways to cultivate high-end technical and technical talents in 2017, and solidly promote the through-training experiment of high-end technical and technical talents in accordance with the working principle of "striving for progress steadily, optimizing and perfecting". The project adheres to the training direction of vocational education and explores new ways to implement quality education; Promote education equity, improve the vocational education system, and build a "overpass" for talent training; Integrate all kinds of high-quality educational resources at all levels, closely meet the needs of the capital’s economic and social development and industrial transformation and upgrading, and jointly formulate talent training programs and plans through active cooperation with high-level universities and large enterprises at home and abroad to cultivate international, high-level, innovative and compound talents. In 2017, the relevant policies of the through-training experiment will be further improved, and the talent training plan will be further optimized, providing candidates with more choice channels, allowing students to choose the path of growth and success according to their own personality and specialties, so that every student can have a chance to shine in life.

　　Serve candidates to choose, and know how to fill in the volunteers after the exam.

　　Candidates who participate in through-training enrollment, quota allocation enrollment and unified enrollment enrollment need to fill in their enrollment volunteers online within the specified time. In order to facilitate candidates to choose the school and major that suits them, the way of volunteering in 2017 is still to fill in the report after the exam. Candidates who meet the application conditions and require further study must fill in the relevant application information online. Beijing Education Examinations Institute will publish the distribution of scores in all districts on the website of the Examinations Institute at the same time, so as to provide reference for candidates to fill in their volunteers.

　　It is an important measure for our city to implement the reform of the State Council entrance examination, embody the examinee-oriented, and provide quality services for candidates. Knowing how to fill in the volunteers after the exam is conducive to open and transparent information, to candidates’ choice of schools (majors), to reduce the risk of unsuccessful volunteers, to increase the chances of admission, and to candidates’ concentration on preparing for the exam.

　　The time for volunteering is July 5-July 9.

　　The exterior design of 22 Dodge Ram Tyrannosaurus Rex has a strong sense of impact, and the forward-leaning front is undoubtedly a little more invasive to the road surface than the well-behaved family design. The atmosphere inside the car is luxurious, and it can definitely rival a limousine. There is no trace of lively charm in the eyes, only fierce. The front bumper is an iron front bumper with a towing hook, which exudes this metallic atmosphere and is calm and atmospheric. (Car hotline: 15102223918) WeChat synchronization.

　　22 Dodge Tyrannosaurus Rex, Black/Black

　　Standard: electronic lock rear axle, full-time four-wheel drive, front active shock absorber, rear active shock absorber, adaptive damping, configurable driving mode, performance page, 3.55 axle ratio, front collision warning, reflection, brake assist, electronic stability control, ramp start assist, traction control, electronic rolling release, trailer swing control, LT325/65R18D all-terrain tire, 12-inch display, etc.

　　Trx class 1 equipment package (body color door handle, front door accent lighting, full-length advanced upgraded floor console, heated steering wheel, internal auxiliary handle, IP LED ambient light tube, leather trimmed bucket seat, 4 front headrest, bucket seat, front heated seat, front seat backrest map pocket, electric four-way drive waist adjustment, electric four-way passenger waist adjustment, rear 60/40 split folding bench, luxury front door trim, Mopar bright pedal kit, cargo box lighting, electric 8-way driver/passenger seat, power adjustable pedal, advanced package dashboard baffle, rain-sensing windshield wiper, rear door accent lighting, storage space under rear compartment, rear window defroster, sun visor with illuminating cosmetic mirror, universal garage door opener).

　　Optional: Double-pane panoramic sunroof

　　The workmanship of 22 Dodge Ram Tyrannosaurus Rex completely got rid of the American roughness, and the edges and seams were carefully handled. Leather seats are independent, equipped with comfortable functions such as heating and massage. Each seat is independently equipped with a control handle, and each function is controlled by the occupant. All seats of Dodge Ram pickup truck are wrapped in leather, and the front row is also equipped with very practical sports seats.

　　In addition to its powerful power, the performance version of the 22 Dodge Ram Tyrannosaurus Rex is also first-class in its 1500TRX and off-road performance. The clearance from the floor of the vehicle is 28cm, the contact angle is 30.2, the departure angle is 23.5, the passing angle is 21.9, and the wading height is 81.28cm, which can correspond to most sections. In addition, the new car is equipped with an adaptive shock absorber from Bilstein, and the stroke of the front and rear wheels reaches 33/100.

　　The 22 Dodge Ram Tyrannosaurus Rex uses a supercharged 6.2-liter HEMI? HELLCAT V8 engine with a maximum horsepower of 712 horsepower and a maximum torque of 881 Nm. 1500 TRX has become the fastest, fastest and most powerful mass-produced half-ton pickup truck in the world. In terms of torque, TRX provides a new performance level with a speed of 0 to 100 km/h in 4.9 seconds and a top speed of 190 km/h.

　　Triple guarantee of car purchase

　　The first guarantee: the original regular commodity car ensures that the brand-new car is repaired without accident.

　　The second guarantee: to ensure the quality, every car of the manufacturer has been professionally tested before leaving the factory.

　　The third guarantee: the formalities on the day of car purchase are taken with the car.

　　(Customs clearance, commodity inspection, conformity certificate, invoice, electronic information QR code)

　　Atangge (Tianjin) International Trading Co., Ltd.

　　Liu Jingli 15102223918 (WeChat synchronization)

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

1905 movie network news On February 4th, the film premiered in Beijing. Director and producer Tian Jiaoping took the lead and met after the screening, sharing the whole process of film creation with the guests and audience present.

The movie "Rambo Knocking" tells a lonely and warm family story between a truck driver and a left-behind child under the shell of a road comedy. In the film, Hui Wangjun, the actor of the truck driver, was originally a taxi driver, and the left-behind child edamame was also a boy who was selected from the local mountain village. Two amateur actors who "played in their true colors" finally won the recognition of the audience with their natural performance.

When director Bai Zhiqiang talked about his original intention of filming rattle, he said that he had contacted the group of left-behind children. Since then, he also felt that he had the obligation to let more people pay attention to them through movies.

In his view, it is not easy to shoot such realistic works, but it is essential in the film industry. "Some people say that I like to shoot marginal people. In fact, I think most of the 1.4 billion people may be closer to them, but they always don’t get much display on the big screen. With the media of movies, I should tell their stories, because they are the majority of the world and the’ main theme’. "

　

After the screening of the feature film "Rambo Knocking", a behind-the-scenes documentary short film was specially broadcast on the spot. Details such as the fact that the production team Cary has only 7 yuan left, and the vehicles on the set can’t even afford to add gas, also revealed that it is not easy for young directors to shoot virgin works.

At the scene, the producer and director revealed that the big scenes such as fireworks in the film were even taken by the villagers for the New Year. In the most difficult time, the hero Hui Wangjun even borrowed 30,000 yuan from his younger brother who opened a restaurant to support the crew to continue filming.

However, in addition to difficulties, the crew of "Rambo Knocking" is always full of happiness and hope. Director Bai Zhiqiang revealed that in fact, this work itself had considered inviting to star, but in the end it chose an amateur Hui Wangjun. However, if there is an opportunity in his next work, he will still leave a comedy role for Bo Huang, hoping to realize this cooperation.

The movie rattle will officially land in the national cinema on February 25, and the film will be shown on February 11.

The apple tree is the first in the tree world, and it exists at the beginning of everything. Whether it is the "forbidden fruit" in the Garden of Eden or the "golden apple" in ancient Greece, if we want to explore the source of culture, apples can’t be bypassed.

Nowadays, the "Apple", which lacks a bite, has strongly intervened and changed our lives in another way.

So why apples?

This article is selected from Chapter 17, Apple Tree, of Trees that Live for a Long Time.

01

Those famous apples and apple trees

In Song of Solomon, the apple tree is the most desirable tree in the forest, the lover’s love nest and pantry, and every breath of lovers carries the fragrance of apples. In the eyes of the Greeks, it is a tree of love and discord, because when faced with three goddesses who all thought the golden apple should belong to them, Paris made a difficult choice. He thought it belonged to Avelot Dite, the god of love. The rejected goddess Hera and Athena launched revenge and quickly escalated into an all-consuming conflict, which enabled Paris to win Helen of Troy in the disastrous Trojan War, but lost everything else.

Apple trees nourish both love and hatred, as you can see from the way the fruit grows. An apple that grows on a tree usually has a chubby cheek bathed in the late summer sun, and the other cheek is against a rough branch, pale and green. The sun plays a role in ripening and adding happiness to the branches of apples.

Apple is not only a close friend of the sun, but also the fruit of Poisonous Tree, which can grow rapidly in a heart full of repressed anger and jealousy. There is something about this kind of tree that produces perfect spherical fruit, which is suitable for the palm of your hand to grasp. We know this from the story of Snow White when we were very young. Under the shiny and lovely red skin, we sometimes find bug eyes, salamanders and completely rotten fruit stones. Not every bite is as sweet as it promises.

A falling apple seems to represent the end of vibrant beauty, which is a happy moment and a moment when everything has lost its future. In fact, however, a falling apple often means the beginning.

In 1665, isaac newton abandoned his research at Cambridge University because of the plague outbreak and returned to his family farm in Lincolnshire. In this season, a large number of apples in the orchard is a common sight, but in this year, he looked at it with a brand-new eye. Why did the apple fall to the ground? Why not fly into the sky or fly around sideways in the orchard? For this clever young mathematician, a quiet hour under that apple tree brought enlightenment and change. It was a tree of wisdom, a lucky fall, because the movement mode of the whole solar system was suddenly exposed in this fruit that was blown down by the wind.

Newton’s apple tree grew to a very old age and finally succumbed to gravity and collapsed in 1820, but the orchard survived and became a monument to the tenacious vitality of this apple tree. A branch of the fallen old tree has now grown into a stout old tree, which still bears many red apples every autumn. This ancient variety is called "Flower of Kent", and the fruit will change from green to orange and then to red during the ripening process.

Apple tree in front of Newton’s dormitory

The original tree left a small piece of wood, and now it is made into a snuff bottle and displayed in the manor house, just like some kind of sacred relic. There is a huge clock in the nearby isaac newton Shopping Center in Grantham. Every time the clock strikes the hour, a red plastic apple will ring the clock, scaring a sleeping lion and unsuspecting tourists. During the comprehensive reconstruction of this shopping center, the viability of this tree was severely tested, but the lion, the apple and the clock are still there. )

When the rainbow trademark composed of an apple and a leaf became the famous logo of the first batch of personal computers, which linked the era of gigabytes with the great Newton scientific revolution, Apple’s position as a tree of knowledge was further consolidated.

This symbol was also interpreted as a tribute to alan turing, who was an expert in code decoding, a computer pioneer and a homosexual. Homosexuality was illegal in Britain at that time, and his suicide in 1954 was related to the excessive pressure caused by it. When he was found, his body was lying next to a poisonous apple, which was bitten, just like the apple that Snow White had bitten.

Stills from the movie The Imitation Game.

This trademark may also be related to the youth revolution in the 1960s, because when Steve Jobs was 13 years old, his favorite band set up their Apple Record Company.

The Beatles presented their "Apple Company" to the business community, making this apple a symbol of youth culture. The hosts of pop music programs liked the first record released by this company with an Australian green apple as its trademark, because Hey, Zude was the longest single at that time, and the playing time of more than seven minutes allowed them to seize the time to have a cup of coffee before the end of "NaNaNaNaNaNaNaNaNaNaNaNaNa". The song on the B side of this record is Revolution. The Beatles’ fans made fresh preparations and flocked to the Apple store in Baker Street, only to find that they could not afford most of the things sold there, thus exposing the defects of this business model.

In the mythical kingdom of eternal youth, everyone eats apples, at least the ancient Celts thought so. This kind of fruit grows very luxuriantly in the mysterious Avalon Island. According to Tennyson’s imagination, there are "deep meadows, happiness and beauty, orchards and lawns everywhere". King Arthur, who was seriously injured and dying, was sent to this paradise island for healing.

Stills of TV series "The Legend of Merlin"

In the eyes of the Vikings, the powerful male elite gods also relied on Eden’s lovely apples to stop aging and death. The apple tree’s long-term connection with youth may be related to its relatively short life. Unlike oak or yew, apple trees often don’t live for 30 years. Before their slow-growing British compatriots really start to exert their strength, they grow rapidly and then fall down. They age at an alarming rate and become susceptible to unfortunate diseases, such as apple rot and scab. Even a healthy tree has rough brown bark, and its branches stretch at strange angles, as if it had hunched before it was old.

All the advantages of this tree seem to converge on the flawless red rose fruit. Some apple trees do live to be 80 years old, 100 years old or longer, but once these old and decaying trees stop bearing fruit and start to drop branches, there are not many days left.

02

The variety name of apple, alsofull ofstory

In the celebration of the 50th anniversary of Queen Elizabeth’s accession to the throne in 2002, only two old apple trees were included in the list of 50 "Great Britain Trees" by the Forestry Commission. One was Newton’s apple tree with great historical significance, and the other was the first "Green Treasure" apple tree in Southwell, Nottinghamshire.

Although Mary Ann Brailsford first cultivated this kind of apple tree with a seed during the Napoleonic Wars, Britain’s favorite cooking apple was named after the butcher Mr. Bramley, who bought Mary’s cottage garden in the year when Queen Victoria ascended the throne and saw the first batch of green apples swell on the branches. The real potential of this apple was soon discovered by the meriwether family, who owned a local nursery, quickly collected cuttings from Mr. Butcher’s tree and built an orchard.

The success of these apples is commensurate with their size, and their names are now well known, which also proves that an apple tree can become eternal in many different ways. The reputation of the "Green Treasure" apple could not protect the future of the tree, and it fell to the ground a few years later. However, the new roots and branches from the old trunk and a more enthusiastic owner made it enjoy fame and fortune again.

Since apple trees flourish and fall so fast, we might think that they reproduce quickly. In fact, few apple trees grow from seeds, because apple trees are heterozygotes, and their seedlings are generally very different from their parents.

Although Mary Ann Brailsford has achieved great success, it is unlikely that a tree cultivated with seeds will grow into a healthy and fruitful adult tree, which I discovered from a gardening experiment I did in my childhood. After planting some apple cores with great enthusiasm, I watched them grow into beautiful saplings first, and then gradually become stunted and distorted, which is not so much a tree as a poor imitation of it. There is indeed a tree that lived to adulthood, but it is by no means the tall, upright and fruitful tree I hope to see.

More experienced growers know that the best way to breed apple trees is to cut scions from healthy trees, that is, small branches, and then graft them on rootstocks. Through the hybridization of different varieties, new varieties of apples are constantly cultivated. The great apple tree belonging to Paul barnett made the news in 2013, because there are 250 different kinds of apples growing on it, all grafted on its hospitable branches. This amazingly lush crown is covered with bright fruits and the Yangtze River Delta-shaped Caiqi Yang with the name of each variety, which is so heavy that the trunk can hardly bear it, so each branch is supported by a stick. As a result, a strange, angular shadow appeared under this lush apple tree.

Apple trees are by no means an eternal part of British culture. On the contrary, apple trees have been changing in one way or another. Shakespeare once enjoyed an ancient ribbed apple named "Costard Apple", but when Richard Cox completely abandoned his wine-making business in 1820 and began to concentrate on cultivating apples in a manor near Slough, this Costard apple was basically extinct.

Like the fate of most famous apple trees, Cox’s first "orange peel flat" apple tree was blown down in 1911, but at the same time, the demand for these delicious dessert apples has been so great that it has many flourishing offspring. The display of different apple varieties is likely to be like a family gathering. "Stemme Pippin" is probably the hybrid offspring of "Libston Pippin" apple and a peerless apple.

Apple cultivation, regardless of rank, thrives in cottage gardens and big estates. Although the name of "Brenim Orange" is noble, it was actually first cultivated by a worker in Oxfordshire. Besides the orchard, where else can you see the grenadiers, Duke of Devonshire, Lord lambourn, Lord Burleigh, Prince of Wales, Anne Elizabeth, Reverend William Crump, and Australian Green Apple (literally "Granny Smith") together? (But the "Australian green apple" in the British orchard may taste sour, because it needs the sunshine from Australia to sweeten it. )

In addition to these wise and meticulous cultivation, lucky discoveries have always existed. For example, Beth Poole was named after the daughter of an innkeeper, and one day she found this sapling in the forest. Apple’s history is full of hard struggle and accidents, but there are also many stories about someone finding potential in an unremarkable young apple tree. Apple’s variety name is also full of stories behind it, but be careful, "Adams Pearman" has nothing to do with the world’s first gardener, it is named after Mr. Robert Adams. Moreover, if you think that the "Newton miracle" has something to do with Sir Isaac, it is all wet. It was first cultivated by Newton, the king of Derbyshire.

So there is nothing particularly "natural" about apple trees. Even their mature contours are often artificial. People like pruning apple trees, as if they can learn a trick or two with a little patience. But you’re right. After pruning by skilled hands, these apple trees can take on the most surprising shapes, such as pyramids, wine glasses, V-shaped armbands or peacock tails. The branches of the wall-type apple tree extend outward from the middle like a huge green seesaw. The name of this pruning method comes from the word "shoulder", because these oversized branches need support most when they reach the height of the shoulder. Pruning is not only for the pursuit of novel shapes, but also makes picking easier, ensuring that fruits grow more evenly and are fully irradiated by sunlight to achieve full coloring.

03

Apples also mean health and life support.

Apples have always been a basic and affordable food, whether they are eaten raw directly from trees or baked in pies, puffs, amber apple pies or pasta. In Britain, people who couldn’t afford a stove used to take apple dishes to the local bakery for cooking. These dishes need to be marked so as not to make someone angry because they took them wrong. Even bitter-tasting wild apples are seasonal gifts. They come from beautiful native wild apple trees and can be made into jam with sandwiches or meat dishes.

When I was a child, I always smelled jam when I came home from school at the end of September. My mother was busy cooking wild apples and slowly squeezed the thick dark pink jelly out of the homemade jam filter bag. The predecessor of this filter bag is an old pillowcase, which is tightly tied to the leg of an upturned curved wooden dining chair and hung in mid-air. Apples are rich in pectin, which is the favorite source of gel for vegetarians, so wild apple pulp can easily solidify into translucent sunset color in jars. Apple pectin can also help prunes, blackberries and green tomatoes to form jams and chutneys.

Apple pie

The ancient method of ripening tomatoes is to put an apple in a bag of tomatoes, which should be very effective, because apples naturally release a plant hormone-ethylene. However, some apple varieties have the opposite effect on human beings. Stem cells from a rare Swiss apple variety have been used to stimulate the growth of human skin and reduce wrinkles. Researchers are still exploring the effects of apples on preventing certain cancers and vascular diseases, as well as anti-aging.

An apple a day may become a prescription drug in the 21st century. With a smooth face and a body without pain, this dream is a modern version of the eternal country of youth, and the apple is still hanging there, inspiring us a new way to enter heaven. When those people throw the peeled apple peels behind their shoulders to learn the initials of their future spouses, who would have thought that these apple peels would later be found to contain triterpenes, an anticancer chemical?

Healthy, life-sustaining apples may look British, but this tree bearing edible fruit came to England with the Romans, who planted sweet orchards wherever they went. Apple is also the basis of American identity, not just for new york.

The legendary "Johnny Apple Seed" planted his nursery all over the eastern states, and constructed the myth of a strong, healthy and hard-working typical American farmer. For a family full of maternal love and apple pie, this is the image of an ideal father. However, by tracing the genome of apples, we now know that the ancestors of all domesticated apples in the world are Xinjiang wild apples, a native species in Kazakhstan. Almaty, the capital of Kazakhstan, means "the city of apples", and the ancient wild orchards growing on the surrounding hillsides may soon be officially recognized as world heritage sites.

Apple seed Johnny

Today, thousands of varieties are marked on the world apple map, and this map also records the changes of consumer trends. As people’s tastes change, commercial fruit crops will also change. Nowadays, the most popular apple in Britain is "Gala" from New Zealand, which tastes very sweet. Exciting fruit-flavored sparkling wine has been popular recently, which has promoted a large-scale tree planting plan. We may think of more traditional cider brewers, pushing their beautiful juicers from orchard to orchard to squeeze out the last juice in summer. In the barn where the smell of sweat and ripe apples is strong, apple pickers are paid cider, which is not helpful for them to speed up their work.

In contrast, modern fruit cultivation has become a highly commercialized and highly efficient mechanized industry. In 2012, international competition led to the introduction of new laws to protect special regional products in the European Union. As a designated product, Herefordshire cider can only be brewed with locally produced bitter apple juice, such as Brown Nose, Norman in Bulmer, Chisel Jersey or Kingston Black. These varieties are unlikely to be confused with French wine apples, but "Norman in Bulmer" reminds us that English apples and French apples share the same blood.

Changes in tastes and commercial pressures mean that many old varieties with interesting names have almost disappeared in Britain, but now people are trying to preserve traditional orchards. London is unlikely to be the birthplace of Apple’s initiative, but in October 1999, the city held its first "Apple Day". In an exciting few hours, the British charity Common Position reused Covent Garden, which is dedicated to restoring the connection between commodities and nature and emphasizing regional specificity.

"Apple Day" aims to raise people’s awareness of caring for orchards by holding such a folk festival that reminds people of old England and is about to be forgotten. This is a festival for fruit growers, and it is held for those who love the prospect of rural life, and those who eat healthy food and are eager to be closer to nature.

"Apple Day" is St George’s Day in the new era. People from all political factions and social classes get together every year to enjoy apple pie and cider. Rich apple varieties have become a perfect symbol of regional characteristics and sharing spirit, so this festival is now blooming all over the country, but the specific date varies slightly due to different local varieties and picking time: in the middle of Wales, it is in mid-September, and in the Scottish border, it is in early October. Even the chopped apple tree sawdust is added to the festival to cook the barbecue with apple flavor.

Those who are not so interested in all vegetarian stalls and the "apple souffle" that emphasizes natural health and sprinkled with apple seeds will fall in love with bacon smoked with apple wood. Such bold traditional innovation may attract questioning eyes, but it will also make people admire apple growers’ keen market vision and their determination to remind modern consumers where their daily diet comes from.

04

The fruit of midsummer indicates that the days will get better.

In children’s eyes, apple has been inseparable from the computer industry, but with the help of this electronic product with the same name as the fruit tree, they can see the apple pickers in Kashmir or Chile, and then think about how much labor has been invested in the six clean and beautiful apples on the supermarket shelves. An apple has established direct contact with people in different parts of the earth. Before the end of apartheid in South Africa, the "Australian Green Apple" from this country was not popular in many parts of Europe.

However, an eternal question is, for those who work in orchards, is boycotting fruits helping them or harming their interests? You can still learn a lot from apples that are not electronic products. Staying under an apple tree for an hour not only sows the seeds of farmers and gardeners, but also cultivates future botanists, chemists, physicists, artists, economists, political scientists or business giants.

Apple logo

When you see growing apples in a real orchard, it is not difficult to understand this kind of fruit in the refrigerator. You can tell when an apple can be picked with a slight twist. If it is ripe, the fruit stalk will automatically loosen, so that the apple can be detached from the tree and held firmly in your palm; If you don’t pick them at the right time, the apples will pour down like cricket and bruise when they land. They often hide in the long grass and wait quietly until someone feels a brown sticky thing crushed under their feet.

These trees provide a way to explore nature and talk to all our senses. We can touch the rough bark, smell the ripe fruit, and listen to the buzzing of bees or the drumming of woodpeckers on dead branches. The ancient orchard is a paradise for some of the rarest and most beautiful species. Although the giant crowned salamander or scarab may be hidden out of sight, a small brown woodfinch may be crawling up and down the trunk slowly. On a moonlit night in September, you can even see a badger with a light-colored back eating fallen fruit, or a fox sticking out its long and elegant mouth to bite the fruit on the lower branch.

Of course, the charm of apple trees does not only appear in autumn. In Van Gogh’s eyes, the most important thing is apple blossom, and the most ugly deformed branches suddenly become beautiful, which means creativity. The petals, which are light in color and as light as down, suddenly open and breathtaking in beauty, which can cover the roughest and gnarled old trees with brilliant clouds. Earlier, when the dawn began to fall, you seemed to see these trees yawning, stretching their bodies and shaking their twigs. The buds on the tree seemed a little uncertain at first, but they gradually lit up every branch regardless of the lingering threat of frost, just like a sleepy smile blooming into a bright but firm smile. This seasonal commotion is presented in C. Under the bright green sky, butterfly-like flowers seem to be dancing with twisted branchlets.

Still Life and Apple, Van Gogh

CamillePissarro described the apple trees in picardie again and again, and he was deeply awed by the splendid dressing in spring, the lush in summer and the naked silhouette in winter. As white as a cotton shirt in spring, it has the same atmosphere as warm and mottled apricot yellow and dark yellow in autumn. Pissarro’s apple-centered world is a busy pastoral, with the emphasis on crooked branches and heavy wheelbarrows. But in the fields around the French island region, these very unique fruit trees are the real regional characteristics.

When the British war painter Paul Nash arrived in northern France in 1917, the scenery was completely different. He wrote a letter to his wife in the trench, describing a French village after being destroyed by war. "In the bright trees and the remaining orchards, there are piles of bricks, overturned roofs and only half of the houses left." Nash described the damaged orchard. In the amazing picture, the crown of the tree was blown off, the outline of the trunk was like broken glass, and the apple tree became a dark and twisted image, reaching out helplessly to the sun. These emotional paintings by him most powerfully show the absolute fear caused by World War I, and depend on people’s common understanding of the true meaning of apple trees.

This is a tree that should grow quietly in France, Britain and Germany, so that the new generation of young people in these places can pick, eat or drink their fruits, just like their fathers and grandfathers. The apple tree is a tree of life, but it is also a tree of knowledge, which makes people distinguish between good and evil and bears fruits that human beings can’t resist and possess regardless of the consequences. The destroyed orchard shows what the survivors of shell-shocked patients can’t say. What new beginning can there be in this ugly and barren ruin?

Nevertheless, there is still a deep and eternal desire to regain heaven and start over. Dylan Thomas was born just after the war broke out in 1914, but when he looked back on his childhood, he remembered that he had spent an idyllic childhood under the apple tree, and his heart was full of happiness. Here, the apple tree is not blamed, it shines in the eternal glory of lost youth. When the poet wrote this poem in 1945 and looked back on his early years as the "Prince of Appletown" with nostalgia, he had clearly realized the chain of time.

Rosie and Cider, written by Lori Li, translated by Zhu Lanlan/Zhouyi, Jiangsu Literature and Art Publishing House.

Rosie and Cider is a memoir of Laurie Lee’s childhood in the Cotswolds in the 1920s. The title comes from his first experience of tasting cider: "Those valleys, the golden juice of that time, the taste of this wine comes from wild orchards, from reddish-brown summer, from full red apples, and Rosie’s hot cheeks." This is a vivid personal record, not only of childhood, but also of intoxicating apples growing in heaven. People born after the war still show the same impulse to the Garden of Eden and regain their youth and innocence. No matter how much chance they have, no matter how much they pay, no matter what ruins are around them, they must start again.

In 1939, the war shook Europe again, but in the sound of gunfire and air raid alarms, people continued to quietly plant fruit trees and harvest fruits. Adrian Bell’s An Acre of Apples recorded a small farm in Suffolk during the Blitzkrieg, which also proved that apples are full of resistance and remain young forever. With the implementation of wartime rationing system, home-grown fruits have become vital to survival, and apples that can sustain life also have special value. When the British are trapped in the ice and snow and wandering on the unknown border of hell, the apples taken out of the storage box will be redder and brighter than when they were first loaded. These shiny fruits remind people of the summer time and also indicate that the days will be better. The apple tree means starting point, childhood and Eden, but it also means enlightenment, experience and future. If apple trees are often blamed for human misfortunes, they still have the extraordinary ability to continue to grow and let us start over.

This article is excerpted from

Trees that have lived for a long time

Author: [English] Fiona Stafford

Translator: Wang Chen/Wang Weiting

Producer: Unread Exploration Plus

Press: Beijing United Publishing Company

Publication year: May, 2019

Edit | Aries

Editor | Wei Bingxin

　　Beijing, April 27, 2007 (Reporter Yang Sen) According to the News and Newspapers Summary of China Voice of China, the Central Radio and Television General Station, many foreign trade enterprises actively resumed production due to the global COVID-19 epidemic, and suffered from the difficulties and challenges of order cancellation and short-term decline in external demand. Relevant departments and local governments have introduced a series of measures to help foreign trade enterprises expand the domestic market.2020-04-27 news and newspaper abstracts > > >

　　Zhejiang Yueli Electric Appliance Co., Ltd. is the world’s largest manufacturer of hairdressing products. In the first two months, the company has been worried about the uncertainty of foreign orders. After turning to domestic sales, the sales of hair dryers and curling irons of Yueli Electric Appliances have doubled. Since the Spring Festival, the company’s domestic sales have exceeded 100 million yuan.

　　Fang Guohong, Chairman of Yueli Electric Appliance Co., Ltd.: Now the domestic demand market in China is really very big, including our personal care electrical appliance industry, which is growing at 20% every year.

　　While foreign trade enterprises use the e-commerce platform to release new kinetic energy and find new growth points, the government also takes action.

　　Yan Jieqing, Chief of Digital Economy Section of Cixi Economic and Information Bureau, Zhejiang Province: Encourage foreign trade enterprises with manufacturing strength to actively cooperate with domestic Internet enterprises. If the sales in that year reach 10 million on the platform, we will make up 5% of the sales amount.

　　At present, a series of national policies to stabilize foreign trade have also accelerated: full tax refund for 1464 products; Add a number of cross-border electronic commerce comprehensive experimental areas; For the first time, the Canton Fair was held online to escort enterprises to cope with the crisis.

　　Bai Ming, deputy director of the International Market Institute of the Research Institute of the Ministry of Commerce: Enterprises should pay attention to the establishment of R&D and marketing channels, and government departments should also help enterprises and provide them with various information and financial support. Enterprises and the state should work together.

　　Faced with increasingly stringent fuel consumption and emission requirements, the production of new energy vehicles has become the most effective solution for major automobile manufacturers. Electrification will be the core strategy of Volkswagen in the next 10 years. To this end, from 2020, Volkswagen will produce pure electric vehicles on MEB platform, taking into account plug-in hybrid vehicles, and will become the main production platform for new energy vehicles. This article will show you in a simple way: what technical characteristics the Volkswagen MEB platform has, which models will be born here, and how to understand the MEB platform for consumers and even the automobile industry.

　　What you need to know about platform concept

　　From the earliest PQ platform to the current MQB modular platform production mode, Volkswagen has become the first manufacturer in the automobile industry to put forward the concept of platform. In addition, its great success in the China market has not only made it the largest automobile company in the world, but also revolutionized the entire automobile industry with the concept of platform production. Modular platform production mode can keep the convenience of product technology upgrading, and can help the public shorten the development, production and listing cycle of automobiles and reduce manufacturing costs. The universality of MQB platform saves 20% of the manufacturing cost for Volkswagen Group.

　　Under the general trend of new energy, MEB platform will be built for the production of pure electric vehicles and plug-in hybrid vehicles from 2020, and become the main production platform for Volkswagen new energy vehicles. Compared with other brands’ practice of launching a single model, it is obvious that Volkswagen intends to achieve comprehensive coverage of all levels of models. In the next five years, Volkswagen expects that the pure electric vehicles produced can account for 20%-25% of the total sales, and the return on capital of the automobile business department will be raised to over 15%. According to the official data of Volkswagen, the manufacturing cost of the first model ID.3 of MEB platform is reduced by 40% compared with the e-Golf pure electric golf of MQB platform.

　　Technical characteristics of MEB platform

　　MEB platform is called "Modular Platform for Electric Vehicles", which is short for "Modular Electrification Toolkit" in German. MEB has many similarities with the current MBQ, which is based on the concept of Volkswagen modularization, and has strong expansibility. It can build different body wheelbase and different adjustment and cruising range according to the demand and positioning, but it has its own characteristics in layout structure due to the removal of the traditional internal combustion engine and the increase of power batteries.

　　The core components of MEB platform, such as battery pack and motor, are all set with fixed positions and modes. The battery is embedded in the bottom of the vehicle as a whole, and the axle module and the transmission system module are moved forward and backward as far as possible, so that the produced vehicle has a longer wheelbase and a shorter front and rear suspension, which maximizes the space and brings more cockpit space and a higher sitting posture.

　　The most important part of the power battery, Volkswagen independently developed the design of the battery Package. The basic structure of this battery Package can be used on all MEB platform models, and the number of battery modules can be freely allocated according to the size of the models. Each module is divided into 24 groups of batteries, and the modules, together with the cooling device and the junction box of the high and low voltage vehicle system, are wrapped in aluminum casings. The power battery voltage of the original MEB platform was fixed at 408 volts, which was much higher than the 230 volts of the existing new energy vehicles on the Volkswagen MQB platform.

　　The new platform takes into account the compatibility of the current mainstream flexible battery cells and prismatic batteries, so Volkswagen has maintained a very high degree of flexibility in cooperation with battery suppliers. Taking ID.3 as an example, the battery pack can accommodate up to 12 modules, and the usable capacity exceeds 77KWh；; The initial capacity of ID. which will be listed at the end of next year can reach 83KWh, and the future Volkswagen electric flagship ID.Vizzion can even reach 111KWh.

　　MEB modular platform processing has brought about changes in production technology, and will also configure the required software systems for its models to realize digitalization, networking and fully automatic driving. At present, it can achieve high compatibility with MQB platform models, and the upcoming Golf 8 is the latest model with digital and networked equipment.

　　What models will be available under MEB platform?

　　Volkswagen Group plans to launch more than 80 new energy vehicles by 2025, including 50 pure electric vehicles and 30 plug-in hybrid vehicles. The annual sales will reach 3 million vehicles, accounting for 20%-25% of the company’s total sales. Volkswagen’s three joint ventures in China, FAW-Volkswagen, SAIC-Volkswagen and JAC-Volkswagen, will be important supports to boost sales in China market.According to the planning of Volkswagen Group, by 2022, Changchun, Qingdao, Anting, Foshan and Yizheng will each have a new energy factory.

　　In 2020, it will be the first to launch ID.3 and ID. At first sight in the domestic market, and then it will launch Audi Q4 e-tron and Skoda VISION IV production version. Among them, ID. At first sight, it will be manufactured in Shanghai Anting Factory together with brothers of Audi and Skoda. As the flagship of the family, the production version of I.D.VizzionID.5It will be the first to be listed in China in 2022. This car is positioned as a medium-sized car. Foreign media speculated that ID.5 is likely to be the successor of Volkswagen Passat.

　　Volkswagen regards ID.3 as the third groundbreaking product after Beetle and Golf. ID.3 is the first pure electric vehicle developed by Volkswagen based on MEB platform.It can be seen as a pure electric version of golf.In the future, smaller models than ID.3 will be named ID.1 and ID.2, and larger models will continue to use this naming method until ID.9. It is reported that Volkswagen has also applied for trademark protection of the letter "X", which will be used for SUV models.

　　The I.D. series has appeared in a number of concept cars, namely, ID CROZZ II, ID Vizzion and ID BUGGY concept cars, except for domestic ones.ID.3, ID. Beyond the first sight,There will be many models in the I.D. series, among which the ID CROZZ II corresponds to the ID.4GTX. It will be an SUV with a dual-motor layout and a standard Tesla Model X.

　　At the latest, by 2030, more than 300 models of the Group’s brands covering all levels of the global market will launch at least one electric version. The "Roadmap E" strategy is an extension and upgrade of the electric product planning in the "2025" strategy, which will not only promote the electric product planning of Volkswagen Group, but also greatly accelerate the electrification process of the group’s vehicle lineup.

　　Not only MEB but also high-end PPE/JI.

　　Just as Volkswagen’s high-end luxury cars use MLB platform at present, in order to cope with future electrification, if MEB platform is the MQB platform for standard gasoline vehicles, then Volkswagen’s high-end gasoline vehicle platform MLB should also have a pure electric cousin-it is called PPE(Premium Platform Electric).

　　The PPE platform is jointly developed by Audi and Porsche. Its predecessor is Taycan, the first pure electric vehicle model of Porsche, and the Audi e-tron GT which will be mass-produced soon. In addition, there is a higher-end Bentley J1 pure electric platform. The PPE platform is expected to be launched in 2021, and its main technical highlights are also more advanced, including supporting air suspension, dynamic torque distribution, unsprung lightweight, 800-volt high-voltage power battery, and 350kW ultra-high power fast charging.

　　MEB will promote the upgrading of China auto parts industry.

　　China is undoubtedly Volkswagen’s largest market in the world, and Volkswagen also needs to accelerate the development of new energy vehicles on the basis of the existing product system. The brand-new platform can be completed not only by Volkswagen itself, but also by completely innovating the whole supplier system, which not only brings more new vehicle choices to domestic consumers, but also promotes the upgrading of China’s electric vehicle industry.

　　Just like the reform and development in the past, the introduction of the concept of automobile joint production has promoted the development of automobile supporting industries in an all-round way and made China the largest automobile production and consumption market. By 2025, Volkswagen and joint ventures will invest a total of about 10 billion euros in electrification, including the research and development and production of electric vehicle products and the update and application of equipment, production lines and battery modules, but excluding the purchase of batteries. Volkswagen also plans to invest 75 million US dollars to start the motor production and transformation work in the Volkswagen gearbox Tianjin factory in December 2018.

　　Summary: In the MQB era, Volkswagen has proved the advanced nature of modular production. Compared with Volkswagen, the brand-new MEB modular platform not only embraces the development trend of new energy, but also starts a new business for Volkswagen in the new period and continues to lead the development of Volkswagen. Every technological innovation will bring about the industrial upgrading of the whole industry. Compared with some brands that only introduce a few pure electric vehicles, Volkswagen’s approach is more systematic. The investment in research and development in the early stage and the turnaround of giants will bring greater domino effect, which will have a far-reaching impact on domestic auto parts industry and consumers, but also on future travel.

　　CCTV News:On August 6, US sanctions against Iran came into effect again. Bloomberg pointed out that under this round of sanctions, Iran’s economy is close to the brink of crisis. The Iranian currency Rial has been falling all the way, and domestic grievances have accumulated. In recent days, people’s demonstrations broke out in the streets of Tehran, Isfahan, Hamadan and other cities in Iran.

　　Iranian young people satirize the current domestic problems in Iran on social media. The Iranian youth showed that the Iranian currency Rial with a denomination of 10,000 was rapidly shrinking. In the shadow of sanctions, the Iranian currency Rial plummeted. People have expressed their dissatisfaction.

　　Iranian peoplePeople have the right to protest that economic and social problems are all related, and how much more can we bear when people are under great pressure.

　　Iranian protestersLet’s build our country with our hands. Don’t be afraid, as long as we unite with domestic and foreign forces.

　　Rouhani’s government is under unprecedented pressure, and Rouhani himself is constantly being questioned by the Iranian parliament. Qatar Al Jazeera commented that the United States hopes that Iran will achieve regime change through civil strife.

　　US Secretary of State PompeoIt’s time for the Iranian regime to look in the mirror. The Iranian people urgently need economic, political and social changes.

　　According to the British "Guardian" report, the United States has close contacts with Iranian opposition organizations in exile. Rajavi, leader of the exiled Iranian opposition "People’s Mujahideen Organization of Iran" (MEK). She advocates regime change in Iran. It is reported that US national security adviser Bolton met with Rajavi in Paris in 2017 and said that the United States supports regime change in Iran and hopes to reunite with the organization in 2019. Some media have linked this time of the ultimate sanctions to be introduced by the United States in November with the date of 2019.

　　The Guardian noted that the Iranian People’s Mujahideen Organization has long been listed as a terrorist organization by Iran, the United States, Canada and the European Union. According to the statistics of the US Department of Justice, since the Iranian revolution in 1979, terrorist attacks in MEK have caused at least 10,000 civilian deaths. On August 7th, Iranian President Rouhani responded.

　　Iranian President RouhaniI think if we can unite as one, we can make Americans regret it soon. If we can successfully cooperate well with other countries in the world, Americans will realize that their sanctions are ineffective and will come back sooner. "

　　In response to people’s demands, the Rouhani administration arrested the deputy governor of the Iranian central bank in charge of foreign exchange, and stopped buying non-essential goods to reduce the consumption of foreign exchange.

　　Facing the most influential oil trade, the Rouhani administration lifted the state monopoly on oil trade and allowed private channels to buy and sell oil, because the US sanctions mainly targeted Iranian government agencies and officials.

　　In the transactions with Turkey, India and some African countries, the US settlement is circumvented by barter or local currency settlement. Iranian businessmen also evade sanctions by purchasing overseas nationality and registering companies overseas. The external pressure from the United States has also made many political elites and people vigilant.

　　Tehran citizen AryanTrust in America will lead to nothing but failure. We must rely on our own strength.

1905 movie network news Twenty-three years ago, the animated film Haier Brothers came out, which became the first popular science animated feature film in China, and made a great contribution in the history of original animation in China. Twenty-three years later, the new animated film "The Adventure of Haier Brothers" moved the story background to the space and continued to lead a new generation of children and audiences to explore unknown mysteries. The play premiered on Tencent Video, Iqiyi and other platforms on September 17th, and was updated at 16:00 every day from Monday to Friday.

Stimulate imagination and explore spirit

The Haier brothers once crossed the North Pacific Ocean, went deep into the Arctic, got to know Eskimos, witnessed the wonderful phenomena of nature such as extreme daylight and mirage with their own eyes, and completed a global adventure with friends. This cartoon has far-reaching educational significance, is entertaining and won the audience’s love. It won the Golden Boy Award and the Golden Eagle Award successively, and became an excellent original children’s cartoon in China in the 1990s.

In this new animation, the Haier brothers remain unchanged, and as always, they stick to the main line of transmitting knowledge and inspiring imagination, and take accompanying children to grow up healthily as their mission. Haier Brothers Cosmic Adventure focuses on knowledge and exploration, not telling children the standard answer or "what", but encouraging children to actively seek knowledge and explore "why". In the Haier Brothers’ world, every child is "unique", and the purpose is to respect children’s interests, stimulate their imagination and exploration spirit, and let them develop their personality and wisdom.

This time, the Haier brothers are going to explore the vast universe, get in touch with powerful intelligent creatures and alien civilizations, and lead children to see more cutting-edge technology, which will greatly broaden their horizons. At the end of each cartoon, there is a small knowledge class, such as "How big is the universe" and "What is a nano-robot", which transforms the storyline mentioned in the feature film into small knowledge of popular science. This knowledge transfer based on the plot is more enlightening than blunt indoctrination, which can be described as the integration of wisdom and interest, which will greatly broaden children’s knowledge and acceptance.

Realize self-transcendence

Haier brothers subverted the traditional creative mode.Before the production of "Haier Brothers Cosmic Adventure", it was convenient to interact with small audiences on the material, character design and content of the animation, and went to primary schools and kindergartens in many cities to have face-to-face communication with children, and guided the design and production of cartoons according to the voting results. This kind of interactive creation subverts the closed production mode of traditional cartoons, connects producers and users, draws inspiration and suggestions from the target audience, and creates fine products that the audience loves and recognizes.

　　CCTV News:The "May Day" holiday is coming to an end, and many people who have gone out to travel have begun to return. The "May Day" holiday health tips issued by China CDC recently pointed out that the public should continue to do a good job of self-health monitoring during the trip, and should return to self-observation for 14 days. Once abnormal symptoms appear, they should take measures to prevent others from being infected, seek medical advice in time and take the initiative to inform doctors of their travel history.

　　Wu Zunyou, Chief Epidemiologist of China CDC:Observing yourself for 14 days is during the journey, because you have contacted many people, and you don’t know the situation of some people. Are there asymptomatic infected people in it, or some infected people have no symptoms at that time? You may be infected when you come into contact with them in the process, and you should consider yourself as likely to be infected after returning. It should be noted that on the one hand, it is necessary to observe the changes in one’s physical condition, on the other hand, it is also necessary to protect oneself and be responsible for society by minimizing contact with more people and reducing such behaviors as dinner and gathering. After returning from a trip, what should self-observation pay attention to? See if there is any fever, body temperature, diarrhea, symptoms that he can feel, or he feels particularly tired, which is different from the usual fatigue before. If this happens, it can’t be relieved or terminated soon after observation, so he needs to go to the doctor at this time. These are all things that should be paid attention to after you come back from your trip.

Original title: Analysis of the development trend of furniture industry in China: the estimated growth rate in the next few years is 15%.

At present, the furniture industry in China has entered a relatively stable growth period, and the growth rate is expected to remain at around 15% in the next few years. The industry is shifting from export to domestic sales; Low-end demand is still huge, but high-end and personalized demand has begun to rise; Some sub-industries tend to be concentrated. We believe that companies with sinking channels and high brand awareness will have advantages in the future. In addition, the growth rate of custom furniture companies will be faster.

　 The growth rate of furniture industry is becoming more and more stable, and furniture enterprises are transforming the domestic market.

　 The extensive export-oriented growth has left, and furniture manufacturers have increased the domestic market.

　 In 2003, the national real estate investment exceeded 1 trillion yuan for the first time, so the furniture industry ushered in the best era. However, the high-speed growth of China’s furniture industry came to an end after the global financial crisis in 2008. Affected by factors such as reduced export demand, rising raw material prices, appreciation of RMB, and decline in export tax rebate rate, furniture enterprises were hit, and the furniture industry entered a more gentle and stable growth period. In 2009, the export delivery value of furniture manufacturing industry decreased by 6.98% year-on-year, which had a great impact on the industry. Many furniture enterprises began to implement the dual-track system of export and domestic sales, and gradually increased the domestic market.

　 Compared with the growth rate of more than 25% in almost every year from 2003 to 2007, the growth rate of output in the last three years is more stable, with CAGR of 17.8%. According to Zhu Changling, chairman of the Furniture Association, in 2012, the total output value of China’s furniture industry reached 1.13 trillion, making it the largest country in furniture production and consumption in the world. According to the revised data of the National Bureau of Statistics, from 2011 to 2013, the total sales of furniture manufacturing companies above designated size in China were 496.68 billion, 565.42 billion and 646.28 billion respectively, with year-on-year growth rates of 25.71%, 13.84% and 14.30% respectively. The CAGR for three years was 17.8%, and the total profit was 299.

　 The low growth rate of exports and the high growth rate of domestic sales offset each other, and the scale of the industry entered a period of gentle growth. In 2013, real estate sales picked up, and the growth rate of sales area in that year reached 17.3%, much higher than in previous years. Even so, the growth rate of furniture sales has not been significantly improved, mainly because of exports. In 2013, the growth rate of exports was only 6.94%, which lowered the total growth rate, while the growth rate of domestic sales was 16.77%. In the first half of 2014, the sales growth rate of furniture industry was 12.87% and the profit growth rate was 17.32%. According to the growth rate of 12.87%, the furniture sales volume in 2014 is estimated to be 729.5 billion, which is slightly lower than that in 2013. We believe that China’s furniture manufacturing industry has entered a stage of steady growth, and the growth rate will be maintained at around 15%, and there will be no large fluctuations in the total amount in the short term.

　 From the perspective of the proportion of import and export, China’s furniture industry is less and less dependent on exports, and the proportion of domestic sales is increasing. Since 2008, the export volume of China’s furniture manufacturing industry has declined every year. In 2013, the proportion reached a low of 23.49%, which was more than 13 percentage points lower than the proportion of 37% in 2008. In the first half of 2014, China’s furniture export delivery value was 78.35 billion yuan, accounting for 23.87%. According to previous years’ experience, the proportion of export delivery value in the first half of 2014 was generally higher than that in the second half. Therefore, we predict that the proportion of exports in 2014 will be around 22.37%, which is 1.12 percentage points lower than that of 23.49% in 2013.

　 Wooden furniture takes the lead, accounting for over 60%.

　 According to the Classification and Code of National Economic Industries issued by the National Bureau of Statistics, China’s furniture manufacturing industry can be divided into five categories according to varieties, namely, wooden furniture manufacturing, bamboo and rattan furniture manufacturing, metal furniture manufacturing, plastic furniture manufacturing and other furniture manufacturing. Furniture owners in China mainly rely on wooden furniture, accounting for more than 60%.

　 The marketing model is mainly based on distribution and joining, supplemented by direct sales.

　 China’s furniture manufacturing enterprises export mainly in ODM/OEM mode. The domestic sales model is mainly based on distribution and joining, and the proportion of direct stores is small. Even some large enterprises are far behind foreign countries in the construction of direct stores. Among the four China furniture companies we counted, Yazhen, a high-end furniture manufacturer, has the highest proportion of direct stores, accounting for 17.5%, which is still lower than the three American companies.

　 The increase in income promotes the transformation of demand to a high level, and high-end furniture manufacturers welcome the opportunity.

　 Income, real estate and export are the main reasons for demand, and urbanization promotes the steady growth of the industry.

　 Based on the data from the third quarter of 2011 to the first quarter of 2014, through regression analysis, we found that the sales area of commercial housing, urbanization rate, per capita disposable income of urban population and export volume all have significant positive effects on furniture sales, and the per capita income of rural residents has almost no impact on furniture sales. Among them, the growth of urban residents’ total disposable income has the greatest impact on furniture income in the past three years, which has led to a total increase of 19.6%, the growth of furniture exports has led to a total increase of 17%, and the growth of real estate sales area has led to a total increase of 10%.

　 Urbanization and per capita income are improving, which is the biggest driving force for future demand growth.

　 Since 2011, China’s urbanization rate has increased by more than 1% every year, reaching 53.73% in 2013. According to the goal of "National New Urbanization Plan (2014-2020)" issued by the State Council in early 2014, China’s population urbanization rate will reach 60% in 2020. In addition, the Plan also calls for the promotion of basic public services such as compulsory education, employment services and affordable housing, so as to solve the problems that it is difficult for agricultural migrants to integrate into urban society and the quality of urbanization is low. If these requirements are implemented, the quality of urbanization will be improved, and the consumption power of new urban population will be improved, which is conducive to furniture consumption demand.

　 The per capita disposable income of urban residents in China is increasing at a rate of about 10% per year. In 2013, the per capita disposable income of urban residents in China reached 26,955 yuan. From the historical experience of the furniture industry in developed countries, furniture consumption will rise sharply and last for a long time after the per capita income reaches 3,000 US dollars, while the per capita disposable income of urban residents in China exceeded 3,000 US dollars in 2011, so we think that this period will be a time when urban residents pay more attention to furniture consumption, and in this respect, the furniture demand in the domestic market will be improved.

　 Real estate is mixed, and second-and third-tier cities are better than first-tier cities.

　 In 2013, China’s real estate sales area reached 1,305.51 million square meters, an increase of 17.3% compared with 2012, much higher than the previous two years. Correspondingly, the growth rate of furniture sales in 2013 also increased to 14.3%. In the first half of 2014, although the sales area of real estate fell again, the sales area of 40 major cities decreased by 6% compared with the same period in 2013, but if the effect of large base in 2013 was removed, the sales area in the first half of 2014 still increased by 21% compared with the same period in 2012. Among them, the sales area of first-tier cities performed poorly, increasing by 8% compared with the same period in 2012, while the second-and third-tier cities performed well, increasing by 18% and 28% respectively compared with the same period in 2012. At present, the purchase restriction policies in second-and third-tier cities have begun to relax, while those in first-tier cities have not. We believe that the relative prosperity of real estate in second-and third-tier cities will make the demand for furniture in second-and third-tier cities grow faster, and the sales of furniture enterprises whose target markets are second-and third-tier cities will also grow faster.

　 The slowdown in export growth does not hinder the overall demand growth.

　 In the past three years, the annual growth rate of China’s furniture exports is very small, CAGR is 7.27%, and the proportion of exports to total sales is decreasing year by year, 26.82%, 25.11% and 23.49% respectively. The main exporting country of China’s furniture is the United States. At the same time, the current furniture imports of the United States mainly come from China, and the amount of furniture imported from China accounts for 56.4% of its total furniture imports and 21% of its total furniture consumption. In the long run, the export competitiveness of China furniture enterprises has weakened due to the increase of wages, electricity charges and other raw material prices in China, the reduction of export tax rebates and anti-dumping duties. From 2009 to 2011, the furniture import situation in the United States was not optimistic. Among its furniture suppliers, the furniture supply increased fastest in Vietnam, with an average increase of 15.3%, followed by Mexico and Taiwan, China, and Chinese mainland ranked fourth, with an increase of 9.9%. It can be seen that the share of China furniture in the US import market is slowly decreasing.

　 Although the export growth rate is slow, the strong domestic demand supports the steady growth of total demand. According to the quarterly data, we get the formula of the relationship between the annual sales of furniture and real estate, urban income and export volume. We estimate that the sales area of commercial housing in 2014 will be 1,240.23 million square meters, the total disposable income of urban residents will be 22,718.8 billion yuan, and the export volume will be 160.3 billion yuan. Therefore, the furniture sales in 2014 will be 724.73 billion yuan, an increase of 12.14% compared with 2013, which is consistent with the year-on-year growth rate of sales in the first half of the year.

　 The demand of domestic furniture industry is polarized, which will be "dumbbell-shaped"

　 With the growth rate of disposable income of urban households and exports relatively stable, the scale of furniture industry is closely related to real estate. We predict the population distribution in 2030 according to the mortality rate and birth rate, and point out that the number of people aged 20-44 (the main buyers) has reached its peak, and the proportion will drop from 33% in 2010 to 24%, and the proportion of people aged 25-35 (the main buyers of the first suite) will also drop from 15% to 9.

　 From this point of view, it is difficult for the total demand of the whole furniture industry to increase continuously in the next fifteen years. Enterprises need to seize the changes in demand types and levels, find new ways to improve profits, and pay attention to potential sub-sectors is king.

　 Domestic furniture demand will change from "pyramid" to "dumbbell"

　 Due to the low per capita consumption level of furniture and the long-term dependence of furniture manufacturing enterprises on exporting a single variety of furniture, the overall grade of China’s furniture industry is low, showing a pyramid shape. About 80% of furniture enterprises are small and medium-sized enterprises, producing and selling low-grade furniture. However, this phenomenon is changing. On the one hand, with the increase in the number of high-yield people in cities, the demand for furniture in star-rated hotels and the upgrading of consumption concepts, the demand for high-grade furniture and personalized furniture has gradually increased. On the other hand, the development of urbanization leads some low-yield rural population to enter cities, which brings a new round of low-end demand to the furniture industry.

　 The increase of star-rated hotels and the mass affluent class brings opportunities for the high-end furniture industry.

　 Star-rated hotels continue to grow, and the demand for replacement furniture is about to peak. Star hotels are a major source of consumption demand for high-end furniture. The number of five-star hotels in China increased from 302 in 2006 to 739 in 2013, and the CAGR was 12.85%. The number of four-star hotels increased from 1,369 in 2006 to 2,361 in 2013, with a CAGR of 9.46%. We divide the demand of star hotels for furniture into:

　 1) New furniture demand. Since 2006, five-star hotels and four-star hotels in China have added 19,300 sets of rooms annually, and 27,800 sets of rooms annually. We estimate that each set of furniture in five-star hotels costs 100,000 yuan and each set of furniture in four-star hotels costs 60,000 yuan, so the average annual demand for new furniture in these hotels is 3.6 billion yuan.

　 In July, 2014, Premier Li Keqiang presided over the the State Council executive meeting, determined the policies and measures to promote the reform and development of tourism, and proposed to strengthen the driving force of tourism development, increase investment in infrastructure, and vigorously develop the elderly, folk customs and health tourism. Therefore, we expect that the construction of star-rated hotels will continue.

　 2) Replace the furniture demand. Generally, four-star and five-star hotels are required to change furniture once every five years. According to this frequency, we predict that China is about to usher in a wave of demand for furniture replacement. In 2013, the demand for furniture replacement in star hotels in China will be about 5.2 billion, and in 2017, we expect that the demand for furniture replacement in star hotels in China will be nearly 13 billion.

　 The increase in the number of wealthy people in China provides a foundation for the development of high-end furniture. The number of affluent people in China was 11.97 million in 2013, and it is expected to reach 14.01 million in 2014, up 17.04% year-on-year, with a rapid growth rate. Among them, most people are in the age of the main group of buyers, accounting for 53.6% of the people under 40, and over 80% under 50. In addition, their children are younger, accounting for 34.2%, 32.5% and 24.4% under 10 years old, 10-20 years old and 20-30 years old respectively. This age structure that the number of people decreases with age makes the demand for wedding furniture increase year by year.

　 The change of consumption concept and finely decorated houses jointly promote the scale growth of customized furniture industry.

　 Custom-made furniture is tailor-made, personalized design, and large-scale and standardized production of furniture. Although custom-made furniture has entered the domestic market for more than ten years, it still belongs to a new industry, accounting for about 10% of the total furniture market share, with great development potential. Custom-made furniture well meets the difference between the use space of furniture and the individual needs of users. With the younger age structure of furniture consumers, individual needs have become the first appeal of decoration, which also brings opportunities to custom-made furniture manufacturers.

　 According to the White Paper on the Development and Consumption of Customized Household Industry in China in 2013 issued by the Solid Wood Customization Committee of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce, at present, among about 100 million urban households in China, the ownership rate of the whole kitchen, cloakroom and private wine cellar is only 6.8%, far below the average level of 35% in developed countries in Europe and America. In addition, about 29% of urban households said that they would buy and install the whole home in the next three to five years. In the next five years, the total demand or intentional purchase of customized homes in China will be about 29 million sets, with an average of 5.8 million sets per year.

　 Hardcover brings opportunities for overall custom furniture. The proportion of hardcover houses in China is relatively low, and the average proportion of fine decoration in China is less than 10%. In 2011, the proportion of hardcover houses in Beijing and Shanghai was around 21%, and that in Guangzhou was 32.9%, far below 80% in developed countries, which has broad room for improvement. From 1966 to 1975, Japan experienced the golden period of residential fine decoration and industrialization, which was driven by three main factors: 1) the post-war generation had higher requirements for urban housing conditions and decoration; 2) The rising labor cost of decoration makes batch decoration the only way; 3) Policy promotion. These three driving factors are consistent with China’s current situation. The rising income of urban residents has higher and higher requirements for housing, the increase in labor costs and the encouragement of the Ministry of Housing and Urban-Rural Development for finely decorated housing will drive the development of finely decorated housing in China. In 2012, among the projects of major real estate developers in China, the proportion of fine decoration projects exceeded 50%.

　 The increase in finely decorated houses means an increase in the demand for overall customized furniture. At the same time, selling furniture directly to large customers such as real estate developers saves the marketing management expenses of enterprises. We expect this to become a big profit growth point for customized furniture manufacturing enterprises.

　 The demand for low-end furniture is still the cornerstone of China’s furniture market.

　 The huge scale of the low-end market is the present situation of China’s furniture industry. Affected by urbanization, a large number of rural people with low consumption capacity will enter cities, which will provide impetus for new low-end demand.

　 The industry pattern is loose and there are many opportunities for leading enterprises.

　 Judging from the trend and external conditions, the furniture manufacturing industry has gone through a period of rapid growth and started to enter a period of steady growth. Therefore, furniture manufacturing enterprises will face more intense competition, and the profit growth needs to be realized by expanding market share and brand strategy.

　 The overall industry concentration is low, and the integration will be carried out from mattresses and customized furniture.

　 Multi-level demand structure and large low-end demand are the two main reasons for the low concentration of China’s industries. Furniture manufacturing industry has the characteristics of low entry threshold and diverse choices of consumers, so the concentration of furniture industry in all countries is low. Yihua Wood, the largest furniture manufacturer in China, accounts for less than 1% of the market, and the market share of the top 10 enterprises is less than 3%. As the second largest furniture producer in the world, the United States is also the same. The share of the top 50 furniture manufacturers in the United States is only about 40%, and the concentration is slightly higher than that in China. There are two main reasons why the concentration of furniture manufacturing industry in China is lower than that in the United States. The first reason is that the uneven development of urban and rural areas and the eastern, central and western regions in China has formed a multi-level demand structure, and the products of a single enterprise are difficult to meet different levels of consumer demand, and most enterprises only focus on a certain level of consumption.

　 Secondly, there is a huge demand for low-end furniture, poor consumer brand awareness and lack of industry standards, which directly leads to a large number of small and medium-sized furniture manufacturers targeting low-end consumers in China. According to statistics, 80% of furniture manufacturing enterprises in China are small and medium-sized enterprises. On the one hand, the gross profit margin of these furniture enterprises is low (about 15%), and they don’t have enough expense space to achieve large-scale national expansion. On the other hand, their capital strength is limited, and it is difficult for the whole industry to have large-scale mergers and acquisitions.

　 Although the phenomenon of low concentration in the whole furniture industry is difficult to change for a while, the concentration in some sub-sectors is expected to be improved in the future, such as mattress industry and customized furniture industry. The mattress industry has concentrated space and motivation. The top 10 mattress manufacturers in the United States are expected to expand rapidly, accounting for more than 75% of the market share, while the top eight mattress brands in China only account for 11.16%, and the leading mattress enterprise Xilinmen only accounts for 3.98%. The main reason is that the history of China’s mattress industry is short, the functional characteristics are not generally recognized, and the market share is still homogenized.

　 Product possession. With the improvement of residents’ consumption level and people paying more and more attention to sleep quality, we believe that enterprises with technological advantages and independent brand advantages will gain greater market share, and small enterprises that focus on manufacturing and light quality will be eliminated because of increasingly fierce industry competition.

　 Sophia and Haolaike, two leading enterprises of custom furniture, are growing rapidly.

　 At present, the concentration of customized furniture industry in China is not high, and the market share of the top five companies is around 12%, which has room for improvement. The reasons for the concentration trend of custom-made furniture industry are as follows: First, the production of custom-made furniture stems from consumers’ requirements for personalization and craftsmanship at the same time, and the main consumers in the future tend to be middle and high-end consumers, who pay more attention to quality and brand, so the living environment of small and medium-sized enterprises is difficult. Second, although the entry threshold of custom-made furniture industry is low, there are many barriers to make it bigger, which require the gradual accumulation of flexible manufacturing mode, information system construction and service capacity construction, so it is easy for large enterprises to consolidate their market share.

　 The industry leader Sophia’s revenue has been growing at a high speed in the past six years, with CAGR of 50.55%. In 2013, the revenue was 8.85 times that of 2008, and the company’s market share was 7% in 2011, more than doubling from 3.3% in 2006. Guangzhou Haolaike, the second largest company, has a CAGR of 30% in the past two years, which has grown rapidly and is higher than the market average. We expect that the scale and market share of leading customized furniture enterprises will increase rapidly.

　 The business strategy of enterprises should be paid attention to when exporting to domestic market.

　 Since the financial crisis, the export proportion of China’s furniture manufacturing industry has been declining every year. The unstable foreign economic environment and the growing domestic demand have made many enterprises begin to transform and aim at the domestic market. The most obvious manifestation of this phenomenon is the enterprises with a relatively large proportion of exports before, such as Yihua Wood and Meike Home. Yihua Wood’s export revenue accounted for 98.19% in 2008, and fell to 84.98% in 2013. The company continuously promoted the domestic marketing model of "experience hall+specialty store" and established a WeChat marketing platform with Tencent, aiming at vigorously deploying domestic furniture sales. Meike Home’s export revenue accounted for 61.54% in 2008, and decreased to 39.89% in 2013.

　 The operating expenses of large enterprises perform well, which is conducive to the development of brand strategy.

　 Compared with similar furniture companies in the United States, large furniture manufacturing companies in China have performed well in operating expenses. The average sales and management expenses of similar furniture companies in the United States account for more than 80% of the gross profit, while China only accounts for 57%. It can be seen that China’s furniture manufacturing enterprises still have a lot of room for independent changes in sales management expenses, which is conducive to the development of enterprise strategy.

　 China’s furniture industry is still in the growth stage, with low brand recognition, and there is still room for improvement in the future. At present, the good performance of operating expenses makes the company have enough space to enhance its brand competitiveness in the industry while maintaining profitability, such as expanding sales channels, improving research and development capabilities and expanding advertising.

　 Gross profit margin has an upward trend.

　 Compared with batch export, the gross profit margin of domestic sales is higher. The average comprehensive gross profit margin of the nine furniture manufacturing enterprises that have been listed and are going to be listed is about 39%, the average export gross profit margin is 22.43%, and the average domestic gross profit margin is 40.67%. Among them, Zhejiang Yongyi’s main business is seat production and sales, which is quite different from other furniture companies’ products, so the gross profit margin is significantly lower; Sophia’s main product, customized furniture, cannot be exported, and its export products are basically furniture parts and floors with lower gross profit margin, so the gross profit margin of export is far lower than that of its domestic business.

　 The average gross profit margin of similar furniture manufacturing listed companies in the United States is 40%, which is similar to that in China. However, among the furniture manufacturing companies in the United States, the gross profit margin of some companies is obviously low, because they include transportation expenses in their operating costs. If the transportation expenses are added back to the gross profit according to the average transportation expenses of 7.5% in the United States, the average gross profit margin of similar furniture companies in the United States will be 45%, slightly higher than that in China.

　 In recent years, the gross profit margin of large furniture manufacturing companies in China has basically increased, and we think this trend will continue in the future for two main reasons:

　 1. Continuous optimization of business structure. The company gradually increases the proportion of businesses with higher gross profit margin (such as retail business and domestic sales business) and reduces the proportion of businesses with low gross profit margin. For example, Meike Home has increased the proportion of its retail business with higher gross profit margin from 36% in 2006 to 59% in 2013.

　 Therefore, the comprehensive gross profit margin has also increased from 30% to 52%. The comprehensive gross profit margin of Yihua Wood also increased with the continuous increase of the proportion of domestic sales. We believe that the business trend of furniture manufacturing companies in the future will be to combine production and marketing, to domestic sales and retail sales, so the gross profit margin will be further improved.

　 2. The cost of advertising is increasing. Advertising is the key to enhancing brand recognition, and enhancing brand recognition is the key to improving gross profit margin. The average advertising cost in China accounts for only 7.71% of gross profit, which is far lower than the level of 15.8% in the United States, and there is room for improvement. In recent years, the advertising expenses of three furniture listed companies except Yihua Wood Industry are on the rise. We believe that with the intensification of brand competition, the advertising expenses of the companies will continue to increase in the future. In addition, as Yihua Wood further expands its sales in the domestic furniture market, its advertising expenditure will certainly increase in the future. In addition to the above two reasons, if large furniture manufacturers can further strengthen the construction of direct stores,

　 Its gross profit margin will also increase. Generally speaking, for furniture manufacturers, the gross profit margin of direct stores is higher than that of dealer stores. Take Sofia as an example. In 2010, the gross profit margin of direct stores was as high as 55%, while that of dealer stores was only 35%. Direct stores have the disadvantages of large initial investment, low short-term return and high management cost. But for companies with capital strength and long-term strategic vision, direct stores can not only bring higher gross profit margin, but also better implement the company’s business philosophy and feedback the user experience, which is beneficial to establishing brand effect and is a better choice.

　 Optimistic about the expansion speed of channel sinking enterprises

　 The sinking of channels is conducive to the expansion of sales scale.

　 From the perspective of regional structure, both East China and South China are the most developed areas in furniture industry, and their furniture income accounts for 64.7% of the total furniture income in China. The regional differences in export delivery value are more obvious. export delivery value in East and South China accounts for 90% of the total exports, while export delivery value in Southwest China is almost zero because of its geographical location.

　 We compared the income of furniture industry in different regions in 2008, 2009 and recent years, and found that the proportion of furniture income in East China and South China is shifting to Central China and Southwest China, and its proportion has dropped from 72.4% in 2008 to 66% now. Combined with the fact that the growth rate of consumption level in different regions is similar, we believe that the reason for the above phenomenon is that the furniture consumption growth in the relatively backward central and western regions is higher than that in the more developed east. By comparing the income of furniture industry in Beijing, Shanghai and the four richest provinces, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces and cities, we get similar results. The proportion of furniture income in the six richest provinces and cities has dropped from 67% in 2008 to 53% now. In view of the fact that the consumption growth level of different regions in China is very similar in recent years, we don’t expect this trend to change in the future, so the furniture consumption growth rate of regions with low consumption level will be higher than that of regions with high consumption level in the future.

　 Earlier, we explained the impact of real estate transactions on furniture demand. From the perspective of real estate transactions in first, second and third tier cities, the growth rate of real estate transactions in first-tier cities was basically lower than that in second and third tier cities in recent years. From 2011 to 2013, the average annual growth rate of first-tier cities was 6.4%, the growth rate of second-tier cities was 12.3%, and the growth rate of third-tier cities was 9.6%. Based on the above two points, we think that some companies that sink their sales channels will be more likely to expand their sales scale.

　 Discussion on four major trends

　 We have the following judgments on the future trend of the furniture industry: 1. The proportion of domestic sales will be further expanded, and furniture companies with domestic sales as the mainstay have greater opportunities to outperform the market. 2. The future profit growth rate of customized furniture companies will be higher than average. 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. 4. Channel sinking is the marketing trend of large furniture companies.

　 1. The proportion of domestic sales will be further expanded, and furniture companies mainly engaged in domestic sales will have greater opportunities to outperform the market. The domestic sales growth rate of the whole furniture industry is obviously higher than the export growth rate, and the furniture companies also pay more attention to the domestic market. Judging from the market reaction, four listed companies in the furniture manufacturing industry have outperformed the Shanghai Composite Index since their listing, and Sophia and Xilinmen, which account for a large proportion of domestic sales, have a weak correlation with the Shanghai Composite Index; The stock price of Yihua Wood, which is mainly sold in domestic market, fluctuates in the same way as that of the Shanghai Composite Index. However, Meike Home, which has experienced the transition from export to domestic sales, was in line with the fluctuation of Shanghai Composite Index before the transition, and gradually outperformed the market after the transition. Therefore, we believe that the domestic furniture market has more potential than foreign countries, and the domestic sales of furniture manufacturing companies are the key to their stock price outperforming the market.

　 2. The future profit growth rate of customized furniture companies will be higher than average. The development of customized furniture in the future is driven by the following factors: 1) the upgrading of consumption concept and the demand for personalized home; 2) The increase of small and medium-sized housing in cities leads to people’s concern about space utilization; 3) The increase of finely decorated houses. From the historical trend, the net profit and share price of Sophia, the only customized furniture listed company, have risen rapidly.

　 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. In China, most kinds of furniture belong to durable consumer goods. With the improvement of consumption power, people will pay more attention to quality when buying furniture, so brand competition will become the focus of future competition for enterprises. Judging from the market reaction, investors also pay more attention to the brand building of enterprises. Take Xilinmen as an example, the stock price of Xilinmen increased by as high as 83.7% from July 2013 to April 2014. During this period, the company carried out a number of projects conducive to brand building, such as holding a national new product order meeting, cooperating with Disney and Aiying Company, accepting Disney brand license and Doraemon brand authorization, and signing a cooperation agreement with Melaleuca Home Network.

　 4. Channel sinking is the marketing trend of large furniture companies. The overall demand for furniture consumption in China’s second-and third-tier cities is huge. If we count the cities with per capita consumption expenditure exceeding 20,000, we estimate that the furniture consumption in second-tier cities accounts for 53.2%, that in first-tier street furniture accounts for 31.2%, and that in third-tier street furniture accounts for 15.7%. If all the first, second and third tier cities are counted, the consumption of second-tier street furniture accounts for 44.8%, that of third-tier street furniture accounts for 37.8%, and that of first-tier street furniture accounts for 17.4%. In addition, the sales of real estate in second-and third-tier cities are better than those in first-tier cities, and the growth rate of consumption level in second-and third-tier cities is similar to that in first-tier cities, and the stimulation of furniture consumption brought by consumption growth is higher than that in first-tier cities, so we predict that the growth rate of furniture demand in second-and third-tier cities will be faster. At present, the sales networks of four furniture listed companies are all spread all over the country, and the trend of opening specialty stores in second, third and even fourth tier cities is also obvious. It has become the consensus of furniture manufacturing companies that the sinking of channels is conducive to expanding market share.

(Internship Editor: Jiang Dongni)