According to the data released by the National Film Bureau on February 18th, the box office of Chinese Spring Festival movies in 2024 reached 8.016 billion yuan, setting a new box office record for the Spring Festival movies, with 163 million people watching movies.

From YOLO’s Pegasus 2, which tells an inspirational life story, to Article 20, which shows the power of fairness and justice, to Boonie Bears: Time Twist &hellip, which shows childlike innocence; … This year’s Spring Festival movies are mainly provided by comedy types and animated films, which will drive the audience into the cinema to celebrate the New Year and promote the sustained recovery of China’s film market.

[Get eye-catching box office results]

This year’s Spring Festival holiday is slightly longer than in previous years, the film supply is abundant, the audience’s demand for watching movies has been fully released, and the box office and the number of people watching movies have reached new highs.

Specific to a single film, YOLO led the box office with 2.718 billion yuan, and the box office of Pegasus 2 also exceeded 2 billion yuan. Boonie Bears: Time Twist and Article 20 ranked third and fourth respectively in the box office list.

According to the survey of China movie audience satisfaction released by China Film Archive, the audience satisfaction score of this year’s Spring Festival stalls is 85.9, ranking second among the nine Spring Festival stalls surveyed since 2015.

Poster of the Spring Festival movie in a cinema in Hangzhou (photo by Xinhua News Agency issued by Long Wei)

"The Spring Festival movies reflect the creative concept of going deep into life and taking root in the people. The creators turn their eyes to the grand narrative and pay more attention to the life experiences and growth process of ordinary people." Zhifina, a professor at the China Academy of Art, believes that these films focus on realistic themes, echo the audience’s expectations for film works, and push the box office to continue to rise.

In terms of the audience, Chen Jin, a data analyst of Lighthouse Professional Edition, said that the box office share of third-and fourth-tier cities increased significantly this year compared with last year, and the number of family audiences increased significantly. "It can be said that the Spring Festival is still a significant’ sinking’ schedule, which will help to better stimulate the vitality of relevant markets." Chen Jin said.

In addition, relevant data show that the average ticket price of this year’s Spring Festival stalls has dropped significantly compared with last year. Under the guidance of Publicity Department of the Communist Party of China Film Bureau and relevant departments of China People’s Bank, 11 financial institutions, including China Industrial and Commercial Bank, China Agricultural Bank and China Construction Bank, invested more than 30 million yuan in subsidies for movie viewing during the Spring Festival. Through full reduction, coupons, digital red envelopes and other means, the audience’s movie consumption gained tangible benefits.

[Comedy films are in full supply]

Throughout the Spring Festival in recent ten years, the head film is often supported by comedy, and whoever can lead the family fun will win the market. This year’s Spring Festival file is an out-and-out "all-staff comedy" Spring Festival file.

"Comedy elements cover almost all the new films released, and the audience laughs often and tears come from it." Li Xiaojun, vice chairman and secretary general of the Shanghai Film Association, analyzed that YOLO advocated living the "true self"; Pegasus 2 encourages people to stick to their dreams in middle age; "Article 20" profoundly reveals the emotion and temperature behind the legal provisions with comedy as the carrier, and the film focuses on the issues that people are concerned about at present, which is impressive.

Stills of the movie "Pegasus 2" (Photo courtesy of the film)

According to the satisfaction survey of movie audiences in China, YOLO’s main actors’ performances, the visual effects of Pegasus 2 and the positive energy of Article 20 have all been well received by ordinary audiences.

The audience also noticed that "The Movie Emperor", directed by Ning Hao and starring Andy Lau, reflected on all kinds of oddities in the current entertainment field in a humorous way. "Viva La Vida" also chooses to explore the contemporary youth’s outlook on life in a relaxed and humorous way, and the whole film is permeated with an optimistic attitude towards life.

Rao Shuguang, president of the China Film Critics Association, believes that comedy movies are just needed for the Spring Festival. During the Spring Festival, most of the audience walked into the cinema with a relaxed attitude, in order to "have fun." This year, we can see many comedies with thoughts and feelings appearing in the Spring Festival stalls, which brings confidence to the whole industry and is full of positive energy in the Spring Festival.

"Comedy movies can also make people cry. This reflects the kind of responsibility deeply rooted in the times when domestic films develop to a certain height. " Li Xiaojun said.

[Outstanding performance of animated films]

The outstanding performance of "Boonie Bears: Time Twist" in this year’s Spring Festival has attracted a lot of attention. On the first day of the film’s schedule, the box office score exceeded 200 million yuan, and the box office score reached 1.389 billion yuan in the final schedule.

"Boonie Bears: Time Twist" is the tenth film in the series of "Bears Come and Go". The creative team made further innovations in narrative and pictures, telling the story of Logger Vick who came to the metropolis to start his life again. In order to save Xiong Da Xiong Er, he started an adventure journey through time and space, which was close to daily life and integrated with animation, comedy, science fiction and other elements.

Stills of the movie "Boonie Bears: Time Twist" (Photo courtesy of the film)

As "frequent visitors" in the Spring Festival, the box office performance of the "Bear Haunted" series movies has been rising steadily, which is not only due to the parent-child audience base accumulated over the years and the habit of watching movies during the Spring Festival, but also closely related to the continuous pursuit of breakthroughs in film creation.

According to the analysis of relevant experts, with the increase of the age of the audience, the "bears haunt" has also been "growing up", breaking the boundaries of young age and gradually becoming more compatible in content, and trying to explore deeper topics by enriching narrative connotations and attracting audiences of different ages.

In fact, looking at the domestic animated films in recent years, from Ne Zha, to The New God List: Yang Jian, and then to Chang ‘an Three Wan Li, the creators of animated films have been actively exploring the content and expression, which has improved the technical techniques, narrative level and expression of domestic animated films, and also reflected the continuous development of China’s film industry.

In addition, The Lower Bound of Pig’s Tent, which tells the story of Pig’s growth, and Huang Qi: The Cat of the God of Wealth, which combines the festive elements such as the God of Wealth and the cash cow, also appeared on the big screen during the Spring Festival. The film draws nourishment from the excellent Chinese traditional culture, which sets off a jubilant movie-watching atmosphere and provides more choices for family movie-watching groups. (Reporter: Wang Peng, Xu Xiaoqing, Wei Yuyu)

　　Sino-Singapore Jingwei Client January 1st (Xiong Siyi) The import tariff rate of frozen pork was reduced to 8%, China tourists were granted visa-free entry to Malaysia, and 70 new drugs joined the ranks of medical insurance reimbursement … … Since January 1st, a wave of new regulations have been formally implemented. Which one wins your heart the most? Take a quick look.

　　Adjustment of import tariffs on some commodities

　　According to the notice of the State Council Customs Tariff Commission, from January 1, 2020, China will impose a provisional import tariff rate lower than the most-favored-nation tariff rate on 859 commodities. Tax-reduced commodities include domestic consumer goods that are relatively scarce or have foreign characteristics, such as frozen pork, frozen avocado (avocado) and non-frozen orange juice. Among them, the import tariff rate of frozen pork was reduced from 12% to 8%. In addition, zero tariffs are imposed on alkaloid drugs used to treat asthma and raw materials for producing new diabetes drugs.

　　Visa-free entry to Malaysia

　　Within one year from January 1st, 2020, tourists from China and India will enjoy visa-free entry to Malaysia, with a maximum stay of 15 days. Chinese and Indian tourists must register in the electronic system of the relevant immigration bureau, and hold air tickets to and from their home countries or to third countries and sufficient funds to make the trip.

　　Foreign investment is more equal.

　　Photo by Xin Jingwei in the data map

　　On March 15th, 2019, the Second Session of the 13th National People’s Congress voted to pass the Foreign Investment Law of People’s Republic of China (PRC), which came into effect on January 1st, 2020.

　　At the the State Council executive meeting held in December 2019, the "Regulations on the Implementation of the Foreign Investment Law of People’s Republic of China (PRC) (Draft)" was formally adopted, and it is scheduled to be implemented simultaneously with the foreign investment law from January 1, 2020. Gao Feng, spokesman of the Ministry of Commerce, said that the implementation regulations of the Foreign Investment Law mainly have three characteristics: strengthening the consistency between domestic and foreign investment, strengthening investment protection and strengthening legal responsibility.

　　The business environment is more optimized

　　The Regulations on Optimizing the Business Environment shall come into force on January 1, 2020. The heads of the Ministry of Justice and the Development and Reform Commission pointed out that in terms of creating a good market environment, the Regulations focus on solving the problems of pain points and difficulties in the production and operation activities of market participants, and strive to purify the market environment, better stimulate market participants to be more energetic and improve their competitiveness. First, focus on breaking down barriers to market access and market exit; The second is to focus on the implementation of tax reduction and fee reduction policies; The third is to focus on solving the problem of "difficult financing and expensive financing".

　　Compensation for land acquisition according to the comprehensive land price of the district

　　In August, 2019, the 12th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) passed the decision on amending the Land Management Law and the Urban Real Estate Management Law, which will take effect on January 1, 2020. In terms of compensation for land expropriation, Yang Heqing, deputy director of the Economic Law Office of the Legal Affairs Committee of the National People’s Congress Standing Committee (NPCSC), said that instead of taking the annual output value of land as the standard, compensation is now implemented according to the comprehensive land price of each district.

　　70 new drugs join the ranks of medical insurance reimbursement

　　Photo by Xin Jingwei in the data map

　　The full version of the 2019 National Drug List of Basic Medical Insurance, Work Injury Insurance and Maternity Insurance is scheduled to be officially implemented on January 1, 2020. In the new national medical insurance drug list, 70 drugs were added to the medical insurance reimbursement, and 27 drugs were renewed. 70 new drugs, the average price dropped by 60.7%; The average price of 27 drugs renewed was reduced by 26.4%.

　　High-speed traffic implements new charging standards

　　In July 2019, the Ministry of Transport issued the Industry Standard on Implementing the Classification of Toll Vehicle Types on Toll Roads (JT/T 489— 2019) Notice on Relevant Issues, clarifying that toll roads will uniformly collect vehicle tolls according to the new classification from January 1, 2020. For trucks and special work vehicles, from January 1, 2020, the electronic toll collection function will be enabled, and ETC single card users (ETC users without on-board devices) will no longer enjoy the basic preferential policy of vehicle tolls of not less than 5% in principle.

　　The adjustment pricing mechanism of the network car platform will be announced at least 7 days in advance.

　　In November 2019, the Ministry of Transport and the National Development and Reform Commission issued the Opinions on Deepening the Reform of Road Transport Prices, which will take effect on January 1, 2020. According to the Opinions, during Spring Festival travel rush and holidays, special fare increase policies should not be implemented outside the scope of normal government guidance prices or government pricing levels. Road transport operators shall, in accordance with the provisions of the price policy, formulate or adjust the price, and the network car platform company shall adjust the pricing mechanism or dynamic fare increase mechanism, which shall be announced to the public at least 7 days in advance.

　　Implementation of password law: classified management of passwords.

　　In October 2019, the National People’s Congress Standing Committee (NPCSC) deliberated and passed the People’s Republic of China (PRC) Cryptography Law, which will come into force on January 1, 2020. The person in charge of the National Cryptography Administration pointed out that it is the basic strategy to ensure password security to divide passwords into core passwords, common passwords and commercial passwords and implement classified management.

　　Implementation of new regulations on consumer goods recall

　　In November 2019, the Interim Provisions on the Management of Consumer Goods Recall was reviewed and approved, and will come into force on January 1, 2020. The "Regulations" mentioned that producers and other operators engaged in consumer goods sales, leasing, repair and other activities should establish a collection, verification, analysis and processing system for consumer goods defect information. Encourage producers and other operators to establish a traceability system for consumer goods.

　　Withdraw from all kinds of growth-promoting drugs and feed additives except traditional Chinese medicine

　　The Ministry of Agriculture and Rural Affairs has made it clear that from January 1, 2020, all kinds of growth-promoting drug feed additives except traditional Chinese medicine will be withdrawn, veterinary drug production enterprises will stop production, imported veterinary drug agents will stop importing corresponding veterinary drug products, and at the same time, the corresponding approval number of veterinary drug products and the registration certificate of imported veterinary drugs will be cancelled. The corresponding veterinary drug products that have been produced and imported before can be circulated until June 30, 2020.

　　Coal-electricity price linkage mechanism cancelled

　　Since January 1, 2020, the Guiding Opinions on Deepening the Reform of the On-grid Electricity Price Formation Mechanism of Coal-fired Power Generation issued by the National Development and Reform Commission has been implemented. The "Opinions" clearly change the current on-grid electricity price mechanism of coal-fired power generation benchmarking into a market-oriented price mechanism of "benchmark price+fluctuation".

　　New local regulations

　　Beijing: Cancellation of all paper certificates for affordable housing applications.

　　Photo by Xin Jingwei in the data map

　　On December 29, 2019, the Beijing Municipal Commission of Housing and Urban-Rural Development issued a notice to further simplify the application procedures for the qualification of affordable housing. One is to cancel all paper certificates, and all family members who apply only need to fill in the information such as "income, housing and property" and promise in writing to meet the corresponding conditions. The relevant information is checked and reviewed through inter-departmental information sharing. The new regulations will come into force on January 20, 2020.

　　Jiangsu: Unregistered information of rented houses will be recorded in credit records.

　　In November 2019, the website of the Jiangsu Provincial Government issued the Regulations on the Administration of Public Security of Rental Housing in Jiangsu Province, which will take effect on January 1, 2020. The "Regulations" clarify that if lessors, lessees, real estate brokers, property service enterprises and Internet platform operators fail to report or forward registration information in accordance with these regulations, the public security organs shall order them to make corrections, impose penalties according to law and record them in credit records.

　　Qingdao, Shandong: Fireworks and firecrackers are prohibited.

　　In September 2019, the 14th meeting of the Standing Committee of the 13th People’s Congress of Shandong Province decided to approve the Regulations of Qingdao Municipality on Prohibiting Fireworks and Firecrackers, which will take effect on January 1, 2020. The "Regulations" clarify that fireworks and firecrackers are prohibited in Shinan District, Shibei District and Licang District of Qingdao, as well as in the built-up areas of Laoshan District, Chengyang District and Huangdao District, and other districts and cities may also designate prohibited areas within their respective jurisdictions. (Zhongxin Jingwei APP)

poster；playbill

Special feature of 1905 film network　Recently, the film "Seventeen Years Old with Pain" was released. The film tells that a troubled girl who suffered from "anodynia" broke up with a gangster "boyfriend" with the help of her classmates and a new young female teacher, fell in love with the schoolmaster, escaped from her rebellious life in the past and successfully fought back. After experiencing the death of grandma, campus fire and other changes, it grew rapidly … …

Xueba crams lessons for the hostess

Do you feel deja vu? Is it very much like a movie in the past?

Let’s take a look at the plot: a girl who is deaf in half of her ear, Li Er, wants to learn bad, and meets the unruly bad girl Li Bala. Li Er likes Xu Yi, Li Bala likes Zhang Yang, and Li Bala pursues Xu Yi at Zhang Yang’s request. Later, Li Bala died suddenly and unfortunately, Xu Yi gradually degenerated, and Li Er and Zhang Yang came together and grew rapidly … …

Lear has a crush on Xu Yi.

If you say that "Left Ear" and "Seventeen Years of Pain" are both written by Rao Xueman, the similarity is normal. Then, let’s take a look at the plot of "Looking at Heaven with Trees in Summer":

Xia Mu, a teenager, suffered from autism until Shu Yawang, a 16-year-old boy with a boyfriend, appeared to help Xia Mu get out of the haze. During her college years, Yawang was sexually assaulted by Qu Weiran, a rich second generation who fell in love with her, and Xia Mu grew up rapidly after making crazy acts in despair … …

Xia Mu rode with Shu Yawang.

The key words of the above story: illness, bad study, love triangle, crime, love in any arrangement and combination. They all have the same formula, the same taste and the same "pain" youth.

"Pain is" youth

This kind of "painful" youth film must first have a protagonist suffering from an innocuous disease, and then there will be plot conflicts due to a love triangle. Finally, due to the crime and death of some characters in the play, the life and thoughts of the protagonist will have an irreversible "arc";

They all aim at the same handsome and beautiful young actors with the same warm and soft light filters, but all of them are stiff in performance, awkward in lines, bloody in plot and rough in details. Even "Seventeen Years Old Who Will Hurt" has not been released yet, and the title of the film has been greatly vomited by netizens: "You will hurt! I have medicine! "

"seventeen years old that will hurt" caused netizens to vomit collectively.

This kind of collective ridicule is only because the "youth" they describe is a false story that is exactly the same, pale and weak, and only exists in imagination. It has nothing to do with the youth that each of us really experiences.

How did the "Pain Department" youth film come from? All this should start with the youth literature that became popular more than ten years ago.

The cover of budding magazine

At that time, the mobile phone was a non-intelligent machine that could only make phone calls and send text messages, and newspapers and magazines still occupied an important position in the media. In order to get short-term entertainment outside textbooks, campus life could only read books and magazines, so youth literature and art occupied the lives of young people.

Dumbphone

Most of the audiences of these youth novels are teenagers in their teens, who are not only ignorant of the social reality, but also ignorant of the life they are experiencing, and shallow cultural products are more likely to be accepted by them.

Youth literature similar to Mary Su’s online novels became popular at first. Later, Jing M.Guo’s and Rao Xueman’s youth literature soon surpassed Mary Su’s because of "exposing scars", "excavating the dark side of growth" and appearing "profound". When "painful youth" is gradually typed, it quickly becomes a commodity for teenagers to consume.

The cover of the most novel

The covers of these youth pain literature are all boys and girls, who "look up at the sky at a 45-degree angle, or look down at the earth with their eyebrows lowered". The sentences written on the inside page are sad and melodramatic, and they can be QQ signatures of crystal girls in minutes. The content of the story is out of line for the sake of being out of line, and it hurts for the sake of pain. In a word: work.

Look up at the sky at a 45-degree angle

"Painful youth" literature and art often adopt extreme cases in campus life in order to make their works get more amazing and more "shocking" reading experience, but the real student life is cut into pieces and simplified to the maximum in the works, and the main aspects of life become elements, while the false youth imagination becomes the main body.

Mr. Lu Xun once said that he didn’t like popular literature and art in the Republic of China, because most of the themes of those works were "beautiful and precious". Getting a few beauties and digging up any treasures are actually satisfying "psychosexuality".

Mr Lu Xun

If "getting beauty and treasure" is an adult’s fantasy, then "painful youth" is a teenager’s fantasy. It successfully captures the young people’s dissatisfaction and agitation with the boring life in reality, leaving exaggerated youth stories to the young people to "fantasize", making empty and pale characters become youth myths in the eyes of boys and girls and heroic dreams against plain life.

When did the "Pain Department" youth film begin? This should start with the release of the film directed by Zhao Weishou. In 2013, "To Youth" won a high box office of 700 million yuan at a low cost. This powerful commercial success is like a shot in the arm to stimulate the film and television industry, and the subsequent "To Youth" series came one after another and became a trend.

Box office winner "To Youth"

Although "To Youth" is full of details (for example, the "civil youth" in the film seems to live the life of a literary youth), it still maintains a certain level of plot, while the subsequent youth series generally carries forward the shortcomings of "To Youth" and has undergone major changes in creative mentality. IP and traffic stars have become the king of the market, the plot has become more absurd, and the audience has become younger and younger.

Fan movie

The environment presented by the work is more and more divorced from reality, and the setting of roles and the relationship between roles are more distorted. In order to increase the capacity of the story in a shorter time, making a movie even allows the protagonist to experience life and death in just a few days. Finally, in order to be able to mass-produce, the plot is the same. After mastering a set of winning routines for youth films, the film industry began mass production of "Pain Department" youth films.

At the beginning, three roommates of the hostess were arranged to die in a car accident

Some people may ask, are all the youth films in China like this?

The answer is no, of course. Perhaps this summer’s youth film is an anomaly in recent years. It embeds the elements of American youth film such as "club", "party", "atrix" and "inspirational" into China’s youth story, weakening the love of boys and girls to be ambiguous and ignorant, and the end result of the story is the pursuit of ideals and the realization of individual values.

"Flash Girl" composed by youth and blood

These outstanding parts may bring some inspiration to the commercial road of Chinese youth films at present.

In fact, there have been many successful youth films in China, such as Jiang Wen, Wang Xiaoshuai, etc. Among them, Sunny Days is also loved by American genius quentin tarantino.

Jiang Wen’s work Sunny Days

These excellent youth films are rooted in the background of the great era, describing the restlessness of a generation of youth, even seeing the big from the small and facing social problems directly. The rapid social changes in China over the past 100 years have made it difficult for Chinese people to have a vacuum youth that can shed social reality. Generation after generation has been involved in the torrent of the times. Even the love in adolescence has the background of the changes of the times.

Wang Xiaoshuai’s works

We criticize "painful youth", but it is paradoxical that those youth films that can be engraved in the film history are often really sad and cruel, such as Sunny Days mentioned above and Japanese director Nagisa ?shima’s youth films in the 1960s. As the Italian writer mauriac said, "Do you think youth is a good thing? Youth is like a swamp in thawing. "

In 1960, the Japanese film "The Story of Youth Cruelty"

Everyone has a different life experience and may have a different understanding of youth. For the post-80s and 90s generation, they are at the peak of birth since the founding of the People’s Republic of China, and they have experienced the cruel competition and helplessness of adult society at a carefree age.

Around the college entrance examination

They were separated from their parents by the rapid development of the times, and the two generations experienced conflict, running-in and understanding; Many of them are only children, who grew up under the love and protection of their parents, and entered the society before they were young … … Facing the unbearable weight of collision reality with the unbearable lightness of youth is the collective memory of this generation and the "pain" of youth after 80′ s and 90′ s.

An indifferent father and daughter 2.

Unfortunately, the whole theater, the stage staged absurd stories, the audience broke out with disdain laughter, and the stirring youth of a generation eventually became a commodity for people to entertain, so that the song of youth, which should be romantic and wild, was abandoned in the national entertainment.

　　CCTV News:According to the website of the National Bureau of Statistics, in 2022, China’s economic and social development was hit by multiple unexpected factors at home and abroad, and the risk challenge was unprecedented. From an international point of view, the changes in the past 100 years are intertwined with the epidemic in the century, the Ukrainian crisis has evolved in a complex way, the risk of stagflation in the world economy has risen, and the unstable and uncertain factors have increased significantly. From the domestic point of view, the epidemic situation has been delayed repeatedly, natural disasters such as high temperature and drought have occurred frequently, and the triple pressures of demand contraction, supply shock and expected weakening have superimposed, making it more difficult to stabilize growth and employment. Facing the stormy international environment and arduous domestic tasks of reform, development and stability, the CPC Central Committee with the Supreme Leader as the core unites and leads the people of all ethnic groups throughout the country, adheres to the general tone of striving for progress while maintaining stability, implements the new development concept completely, accurately and comprehensively, accelerates the construction of a new development pattern, resolutely increases the implementation of macro policies, effectively responds to the impact of unexpected factors, stabilizes the macro-economic market, promotes the steady improvement of development quality, and maintains the overall social harmony and stability. The latest statistical bulletin on national economic and social development in 2022 comprehensively records the process of the whole party and the people of all ethnic groups throughout the country struggling against pressure and vividly shows the new achievements made in socialist modernization.

　　First, economic strength has reached a new level.

　　In 2022, the first quarter started better than expected, and in the early part of the second quarter, due to unexpected factors, the economy once declined. Faced with the difficult situation, the CPC Central Committee and the State Council made decisive decisions, and timely introduced a package of policies and successive measures to stabilize the economy. All localities and departments better coordinated epidemic prevention and control and economic and social development, actively promoted the efficiency of fiscal policies, accelerated the implementation of combined tax and fee support policies, adopted a prudent monetary policy with reasonable and sufficient liquidity, and the economic market recovered in the third quarter. In the fourth quarter, although the impact of the epidemic increased again, with the joint efforts of all parties, the overall recovery trend continued. The economy achieved 3.0% growth in the whole year against the pressure, leading the growth rate among the top major economies in the world. The total economic output continued to expand, the development foundation was more solid, and the comprehensive national strength was further enhanced.Breakthrough of economic aggregate120One trillion yuan.In 2022, China’s gross domestic product (GDP) reached 121 trillion yuan, which is a new step after breaking through 100 trillion yuan and 110 trillion yuan in 2020 and 2021. According to the annual average exchange rate, China’s total economic output reached 18 trillion US dollars, ranking second in the world. The per capita GDP was 85,698 yuan, which reached 12,741 dollars at the annual average exchange rate, and remained above 12,000 dollars.The basic position of agriculture has been further consolidated.Compacting the responsibility of grain production, strengthening the policy of supporting agriculture and benefiting farmers, improving the comprehensive agricultural production capacity, and achieving a new high in grain output. In 2022, the annual grain output was 1,373.1 billion Jin, an increase of 0.5% over the previous year, and it remained stable at more than 1.3 trillion Jin for eight consecutive years. The soybean oil production capacity improvement project was solidly promoted. In 2022, the national soybean and oilseed output increased by 23.7% and 1.1% respectively over the previous year. The production of animal husbandry grew steadily, and the output of pork, cattle, sheep and poultry increased by 3.8%.The role of industrial "ballast stone" is prominent.In 2022, the total industrial added value exceeded 40 trillion yuan for the first time; Among them, the added value of manufacturing reached 33.5 trillion yuan, and China continued to maintain its position as the world’s largest manufacturing country.Energy supply has achieved remarkable results.In view of the fluctuation of the international energy market, we will strengthen the domestic coal security and increase oil and gas storage and production, make overall plans to ensure the supply of coal, electricity, oil and gas transportation, effectively cope with the severe challenges such as extreme high temperature and drought in China, and ensure the energy consumption for daily life and production. In 2022, the output of raw coal was 4.56 billion tons, an increase of 10.5% over the previous year; The crude oil output was 204.72 million tons, rising to more than 200 million tons for the first time since 2016; The output of natural gas increased by 6.0%, exceeding 10 billion cubic meters for six consecutive years.Infrastructure construction has been strengthened.By the end of 2022, China’s railway operating mileage reached 155,000 kilometers; Among them, the high-speed rail is 42,000 kilometers, ranking first in the world. Information and communication capabilities have been comprehensively improved. By the end of 2022, the total number of mobile phone base stations reached 10.83 million, including 2.31 million 5G base stations, accounting for over 60% of the world’s total, and the world’s largest and technologically advanced network infrastructure was built.

　　Second, the overall stability of employment prices

　　In 2022, the situation at home and abroad is complicated and severe. Under the impact of the epidemic, enterprises have difficulties in production and operation, and their ability to absorb employment has decreased, and the employment difficulties of migrant workers have increased. At the same time, the number of college graduates has exceeded 10 million, reaching a record high, and the pressure of total employment and structural contradictions are prominent. The shortage of international commodity supply has brought about an increase in imported inflationary pressure, and the challenge of stabilizing employment and prices has increased. All localities and departments have put stable employment and stable prices in a more prominent position, made every effort to help enterprises tide over difficulties, stabilize posts and expand posts, strengthened entrepreneurship to promote employment, increased employment assistance for key groups, provided employment services and comprehensive protection, increased the production of key livelihood commodities and the docking of supply and marketing, strengthened the implementation of market price control mechanism, and made every effort to promote stable supply and prices, thus ensuring the overall stability of employment and price situation.The employment base is generally stable.In 2022, 12.06 million new jobs were created in cities and towns nationwide, exceeding the annual target of 11 million. The unemployment rate in urban surveys has generally declined. Affected by the epidemic situation and other factors, the national urban survey unemployment rate rose to 6.1% in April 2022. With the gradual implementation of measures to stabilize employment, the employment situation generally improved, and the national urban survey unemployment rate decreased to 5.5% at the end of the year. The employment of key groups such as migrant workers has been effectively guaranteed. In 2022, the total number of migrant workers was 295.62 million, an increase of 1.1% over the previous year.Consumer prices rose moderately.While effectively implementing a prudent monetary policy and insisting on not engaging in "flood irrigation" to lay a solid foundation for the stable operation of prices, we will continue to do a good job in stabilizing production and ensuring supply, and adjust reserves in a timely manner to promote the convergence of production, transportation and marketing, thus ensuring the overall stability of market prices. In 2022, the monthly increase of China’s consumer price index (CPI) was always less than 3%, but only increased by 2.0% for the whole year, which was significantly lower than that of developed economies such as the United States (8.0%), the euro zone (8.4%) and the United Kingdom (9.1%), and also significantly lower than that of emerging economies such as India, Brazil and South Africa (6%— With a 10% increase, "China’s price is stable" is in sharp contrast with "global inflation".

　　Third, new kinetic energy continues to grow.

　　In 2022, the competition in the international market will become more intense, and the external pressure on our science and technology field will continue, and the risk of chain breakage and decoupling will increase. China has firmly implemented the strategy of innovation-driven development, solidly promoted innovation and entrepreneurship, deepened the reform of scientific and technological system and mechanism, increased the innovation incentives of enterprises, vigorously stimulated the vitality of innovation, and strengthened key core technology research. The national strategic scientific and technological strength has continued to increase, major scientific and technological achievements have emerged, and new development momentum has continued to grow.Innovation input and output continued to increase.In 2022, the total social research and experimental development funds (R&D) reached 3.1 trillion yuan, exceeding 3 trillion yuan for the first time, increasing by 10.4% over the previous year, and maintaining double-digit growth for seven consecutive years; The ratio of R&D expenditure to GDP was 2.55%, up by 0.12 percentage points. By the end of 2022, the effective number of invention patents in China reached 4.212 million, ranking first in the world. The dominant position of enterprise innovation has been strengthened, and the transformation of innovation achievements has been accelerated. In 2022, the industrialization rate of invention patents of Chinese enterprises was 48.1%, 1.3 percentage points higher than the previous year.The national strategic scientific and technological strength has been accelerated.The construction of the national laboratory system has been solidly promoted, and the construction of international science and technology innovation centers, comprehensive national science centers, national manufacturing innovation centers and regional science and technology innovation centers has been accelerated. Major scientific and technological achievements have come out one after another, which has effectively promoted the development of industrial modernization. In 2022, the "Chang ‘e" lunar exploration, "Tian Wen" fire exploration and Shenzhou series spacecraft took off in relay, the China Space Station was fully built, the first C919 large aircraft was officially delivered, and the third aircraft carrier Fujian ship was launched.New kinetic energy continues to increase.A new round of scientific and technological revolution and industrial transformation have accelerated evolution, and emerging technologies such as artificial intelligence, big data and blockchain have been widely used, and new industries have grown rapidly. In 2022, the added value of high-tech manufacturing industries above designated size increased by 7.4% over the previous year, and investment in high-tech industries increased by 18.9%; The output of new energy vehicles, solar cells and industrial robots increased by 90.5%, 46.8% and 21.0% respectively. Accelerate the construction of mobile Internet of Things. By the end of 2022, the number of cellular Internet of Things users in China reached 1.845 billion, an increase of 447 million over the end of last year, accounting for 70% of the global total.

　　Fourth, the green and low-carbon transformation has progressed steadily.

　　The construction of ecological civilization is a fundamental plan for the sustainable development of the Chinese nation. In 2022, while actively stabilizing the economic operation, the whole country will firmly implement Lucid waters and lush mountains are invaluable assets’s development concept, vigorously promote the construction of beautiful China, jointly promote carbon reduction, pollution reduction, greening and growth, continue to deepen the tough battle of pollution prevention, actively and steadily promote carbon neutrality in peak carbon dioxide emissions, accelerate the green transformation of development mode, continuously optimize the ecological environment, and accelerate the formation of green and low-carbon production and lifestyle.Energy conservation, consumption reduction and emission reduction have been steadily advanced.In 2022, the national energy consumption per 10,000 yuan GDP decreased by 0.1% compared with the previous year, and the carbon dioxide emissions per 10,000 yuan GDP decreased by 0.8%. The low-carbon transformation of energy continued to deepen, the production of clean energy increased rapidly, and the proportion of non-fossil energy consumption continued to increase. In 2022, the power generation of clean energy such as hydropower, nuclear power, wind power and solar power generation increased by 8.5% over the previous year; Non-fossil energy consumption accounted for 17.5% of the total energy consumption, an increase of 0.8 percentage points.The effectiveness of pollution control continues to show.In-depth efforts have been made to defend the blue sky, clear water and pure land, and the quality of the ecological environment has been continuously improved. Urban air quality has generally improved. In 2022, the annual average concentration of fine particulate matter (PM2.5) in 339 cities at prefecture level and above decreased by 3.3% compared with the previous year. The surface water environment continued to improve. Among the surface water assessment sections in 3641 countries, the proportion of sections with excellent water quality (I-III) was 87.9%, up by 3.0 percentage points.The ecological security barrier continued to be consolidated.Adhere to the systematic management of grass and sand in landscapes, forests, fields and lakes, strengthen the protection and restoration of ecosystems, promote large-scale land greening actions, and improve the natural ecosystem as a whole. In 2022, the afforestation area was 3.83 million hectares, including 1.2 million hectares of artificial afforestation; The improved area of planting grass is 3.21 million hectares, and the new area of soil erosion control is 63,000 square kilometers.

　　V. High-level opening-up continues to expand.

　　In 2022, the recovery of the world economy slowed down, the volatility of global financial markets increased, unilateralism and protectionism warmed up, and the uncertainty faced by the development of foreign trade and economic cooperation increased significantly. China insists on coordinating the two overall situations at home and abroad, makes great efforts to build a new development pattern, firmly upholds and practices multilateralism, speeds up the creation of a new open economic system at a higher level, actively promotes institutional opening, continuously improves the level of liberalization and facilitation of trade and investment, makes great efforts to promote the stable scale and excellent structure of foreign trade, makes greater efforts to attract and utilize foreign capital, solidly promotes the high-quality development of the "Belt and Road", continuously expands the space for foreign trade and economic cooperation, and continuously increases foreign trade and foreign capital, demonstrating the economic resilience and strong international competitiveness of big countries.Trade in goods reached a new high.In 2022, the total import and export volume of goods exceeded 40 trillion yuan for the first time, reaching 42.1 trillion yuan, an increase of 7.7% over the previous year, achieving a new breakthrough on a high base. Trade in services has grown steadily. In 2022, the total import and export of services increased by 12.9% over the previous year; Among them, the import and export of knowledge-intensive services increased by 7.8%. The potential of cross-border e-commerce has been accelerated. In 2022, China’s cross-border e-commerce import and export was 2.1 trillion yuan, an increase of 9.8% over the previous year.Use foreign capital to grow against the trend.Market-oriented and legalized international business environment has been accelerated, and China has continued to become a hot spot for global investment. In 2022, the actual use of foreign capital in China increased by 6.3% compared with the previous year according to the comparable diameter, and the scale of attracting foreign investment reached a new high. The use of foreign capital in high-tech industries increased rapidly. In 2022, the actual use of foreign capital in high-tech industries increased by 28.3% over the previous year, accounting for 36.1% of the total use of foreign capital, an increase of 7.1 percentage points over the previous year.The effectiveness of building the "Belt and Road" with high quality has emerged.China’s economic and trade exchanges with countries along the "Belt and Road" have become increasingly close. In 2022, China’s import and export volume to countries along the Belt and Road reached a record high, reaching 13.8 trillion yuan, an increase of 19.4% over the previous year; The non-financial direct investment of Chinese enterprises in countries along the Belt and Road increased by 7.7%. In 2022, the number of trains in China and Europe totaled 16,000, an increase of 9% over the previous year; The trains in the new land and sea passage in the west sent a total of 756,000 TEUs, an increase of 18.5%.New progress has been made in the construction of the free trade zone.High-quality implementation of the Regional Comprehensive Economic Partnership Agreement (RCEP) to promote regional integration and cooperation. In 2022, China’s import and export volume and non-financial direct investment to RCEP trading partners increased by 7.5% and 18.9% respectively over the previous year, and its direct investment increased by 23.1%. The level of trade liberalization and facilitation continued to improve, and the demonstration and driving role of the open highland in the Pilot Free Trade Zone was highlighted. In 2022, the import and export volume of 21 free trade pilot zones in China increased by 14.5% over the previous year; The import and export volume of goods in Hainan Free Trade Port exceeded 200 billion yuan, an increase of 36.8%.

　　Sixth, people’s livelihood and well-being continued to improve.

　　Enhancing people’s livelihood and satisfying people’s yearning for a better life is the fundamental purpose of development. In 2022, the epidemic will have a great impact on residents’ employment, income and life, and the problems of people in education, medical care and other fields will increase, and the pressure on basic people’s livelihood security will increase significantly. All localities and departments have thoroughly implemented the people-centered development thought, focused on people’s concerns, tried every means to increase residents’ income, continuously improved the quality of education, strengthened the medical and health service guarantee, strengthened the function of social security, improved the level of public services, made new progress in the development of people’s livelihood, continuously improved people’s lives, and enhanced people’s sense of acquisition, happiness and security.Residents’ income growth is basically synchronized with economic growth.In 2022, the per capita disposable income of the national residents increased by 2.9% over the previous year, which was basically in step with economic growth. The achievements of poverty alleviation have been consolidated and expanded. In 2022, the per capita disposable income of rural residents in poverty-stricken counties actually increased by 5.4%, faster than the income growth rate of rural residents nationwide.Ensure that the basic bottom line is solid and strong.Social insurance coverage continued to expand. By the end of 2022, the number of people participating in basic pension, unemployment and work-related injury insurance in China increased by 24.3 million, 8.49 million and 8.25 million respectively. The work of expanding the minimum living allowance and increasing efficiency was solidly promoted, and social assistance was intensified. By the end of 2022, there were 6.83 million people in urban and 33.49 million people in rural areas, and 10.83 million people received temporary assistance in the whole year. The per capita income of social assistance and subsidies in China increased by 3.8% over the previous year.Social undertakings have made all-round progress.The popularity of education has steadily increased. In 2022, the consolidation rate of nine-year compulsory education and the gross enrollment rate of high school will increase to 95.5% and 91.6% respectively. The medical and health forces continued to strengthen. By the end of 2022, there were 1.033 million medical and health institutions and 11.55 million health technicians in China. The construction of public cultural service system has been solidly promoted. By the end of 2022, there were 3,503 cultural centers and 3,303 public libraries in China. The comprehensive population coverage rate of TV programs is 99.8%.

　　Through the wind and frost, the ambition is stronger and the new journey of forging ahead is much more magnificent. In 2022, China’s economic and social development withstood the pressure, went through an extraordinary course, and its economic strength, comprehensive national strength and people’s living standards continued to improve, writing a new chapter in Chinese modernization. These achievements are the result of the scientific guidance of the Supreme Leader Socialism with Chinese characteristics Thought in the new era, the strong leadership of the CPC Central Committee with the Supreme Leader as the core, and the United struggle of the whole party and people of all ethnic groups throughout the country. Practice has once again proved that as long as the Party and the people stand together, want to be together and work together, no difficulty can stop the sonorous pace of the great rejuvenation of the Chinese nation. Walking in the surging spring tide, although the external environment is becoming more complicated, severe and uncertain, the triple pressures of shrinking domestic demand, supply shock and expected weakening are still relatively large, and the foundation for recovery is still not solid, but the characteristics of China’s economy with strong resilience, great potential and full vitality have not changed, the fundamentals for long-term improvement have not changed, and the factors supporting high-quality development have not changed. We have the foundation, confidence and ability to resist various risk challenges and strive for the realization of the second century. Let us unite more closely around the CPC Central Committee with the Supreme Leader as the core, adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, comprehensively implement the spirit of the 20th Party Congress and the arrangements of the Central Economic Work Conference, implement the new development concept, build a new development pattern, promote high-quality development, and strive for new glories without thinking in vain.Make a good start for building a socialist modern country in an all-round way.

The report of the 19th National Congress of the Communist Party of China proposed "cultivating new growth points and forming new kinetic energy in the fields of high-end consumption, innovation leading, green and low-carbon, sharing economy, modern supply chain and human capital services". This is the first time that the CPC Central Committee put forward the concept of modern supply chain, which indicates that the development of "modern supply chain" has officially risen to a national strategy. At present, China’s economy has changed from a high-speed growth stage to a high-quality development stage, and it is in the key period of changing the development mode, optimizing the economic structure and transforming the growth momentum. In order to achieve high-quality economic development and build a modern economic system, it is urgent to develop a modern supply chain, play an important role in boosting supply-side structural reform, promoting optimal allocation of resources and improving economic quality and efficiency, foster new growth points and new kinetic energy, and promote quality change, efficiency change and power change of economic development.

Characteristics and development trend of modern supply chain

Modern supply chain is a concept corresponding to the traditional supply chain. It refers to an organizational form that takes customer demand as the guide, takes data as the core element, and uses modern information technology and modern organizational methods to efficiently integrate, optimize and coordinate upstream and downstream enterprises and related resources, so as to realize efficient coordination in the whole process of product design, procurement, production, sales and service. Compared with the traditional supply chain, the modern supply chain has the characteristics and trends of digitalization, intelligence, platformization, service, greening and globalization.

(A) Digitalization and intelligence have become the remarkable features of modern supply chain.

The rapid development and application of modern information technology has promoted the development of supply chain to a new stage of smart supply chain which is deeply integrated with Internet and Internet of Things. Digitalization, networking and intelligence have become the remarkable features of modern supply chain. Digital empowerment endows the supply chain with new intelligent features of big data support, networked sharing and intelligent collaboration, which greatly improves the efficiency of supply chain collaboration and significantly reduces the cost of supply chain. According to the data, an effective digital supply chain as a whole can promote the income growth of enterprises by 10%, the procurement cost by 20% and the supply chain cost by 50%.

(B) Internet platform has become a new form of modern supply chain development.

With the deepening application of modern information technologies such as big data, Internet of Things, cloud computing, artificial intelligence, blockchain, etc. in the supply chain, the organizational form of modern supply chain has gradually extended from multinational corporations to platform-based organizations, and platformization has gradually become an important feature of modern supply chain development. The cross-industry, cross-regional and cross-border industrial supply chain platform with platform-based enterprises as the core realizes resource integration and complementary advantages by cooperating with different countries, different regions, different industries and different enterprises, and builds a close cooperative global supply chain network, realizing integrated supply chain operation, and radiating and driving more and more upstream and downstream enterprises to develop in the direction of scale, clustering and specialization. At the same time, the upstream and downstream related enterprises at different levels form a supply chain ecosystem with cross-border integration, platform sharing and common prosperity under the integration of supply chain platforms, and promote the evolution of platform-based organizations to ecological organizations.

(C) Supply chain service has become a new service industry.

The reform of modern information technology and the deepening and refinement of industrial division of labor have promoted the separation of upstream R&D, raw material procurement, design and downstream brand management, sales, logistics and other service links, promoted the rapid development of supply chain service outsourcing, and promoted the innovation of supply chain service format to become an important trend of modern supply chain development. At present, the number of enterprises providing specialized supply chain services in China is booming and the types are constantly enriched, and a number of integrated supply chain service platforms represented by Yi Yatong and Yi Datong have been formed.

(D) Green supply chain management has become the social responsibility of enterprises.

With global warming, environmental pollution and other major ecological and environmental problems becoming increasingly prominent, green and sustainable development has become a global topic. Under the concept of sustainable development, cross-country cross-regional cross-domain supply chains are gradually required to be sustainable and responsible for society and ecology. In 2015, the "green supply chain" entered the APEC issue and became one of the most concerned topics in the world. At present, many multinational companies regard "green supply chain" management as an important task of social responsibility, and incorporate sustainable development and environmental protection into supply chain management. For example, since 2011, Huawei has included the environmental search of the non-governmental organization Public Environmental Research Center (IPE) in the supplier audit list and self-inspection form, requiring suppliers with problems to rectify within a time limit and strive to build a green supply chain. In 2017, Huawei ranked sixth in the IPE green supply chain CITI index, and domestic enterprises ranked first.

(E) The global economy has entered the era of supply chain coordination.

With the development of economic globalization and the escalation of regional economic and trade agreements, supply chain management has also developed from cooperation among domestic enterprises to cooperation among regional or global enterprises. Especially with the development of Internet technology, the mode of division of labor in the world has changed from industrial division based on comparative advantage to supply chain division based on factor advantage, and multinational enterprises participating in global division of labor have formed a reciprocal interdependence. In recent years, influenced by the rise of trade protectionism and other factors, although the process of economic globalization has slowed down, the global value chain and supply chain division system have been formed, and the trend is irreversible. In the global supply chain coordination system, the trade and investment among countries in the world are increasingly interrelated and influenced each other. You have me and I have you, and the interests are blended and mutually beneficial.

The important role of modern supply chain in supply-side structural reform

Promoting supply-side structural reform is a major strategic deployment made by the CPC Central Committee with the Supreme Leader as the core to profoundly grasp the new global economic pattern and the general trend of China’s economic development. It is an innovative measure to solve the problems of imbalance between supply and demand and overcapacity in economic development and lead China’s high-quality economic development. As a bridge and link between the supply side and the demand side, modern supply chain is an important starting point for promoting the structural reform of the supply side in a market-oriented way. The development of modern supply chain is conducive to the use of advanced supply chain management technology and mode to replace the inefficient and extensive operation mode in the past, promote cost reduction and efficiency improvement, optimize supply structure, supply quality and supply efficiency, and promote high-quality economic development.

(A) is conducive to achieving the goal of cost reduction

For a long time, China’s logistics cost is high. In 2017, the ratio of total social logistics cost to GDP in China was 14.6%, which was 3.4 percentage points lower than that in 2012, but still 5-6 percentage points higher than that in developed countries such as the United States. At present, China is at the critical stage of the transition from high cost and high growth to low cost and medium-high growth. With the deepening of supply-side structural reform, "cost reduction" has entered the stage of tackling difficulties. To further reduce enterprise costs, there must be new ways and new ideas. Modern supply chain can effectively reduce enterprise operating costs and transaction costs by integrating all kinds of resources, optimizing internal and external business processes, and strengthening the whole process and whole chain collaborative management from R&D and design, manufacturing to after-sales service. By integrating and optimizing the supply chain, Haier promoted business process reengineering, which reduced the enterprise inventory by 33%, manufacturing cost by 10%, management cost by 6% and timely delivery rate by 35%.

(B) conducive to improving the quality and efficiency of supply.

Judging from the stage of economic development, since China’s industrialization process has entered the middle and late stage of industrialization, the gap between the general technical level and advanced countries has been greatly narrowed. In this case, to improve the supply structure and create new supply, the most important thing is to improve the supply efficiency. The key to improving efficiency lies in promoting the optimal allocation and integrated innovation of factor resources by market-oriented means. With the help of information technologies such as Internet, cloud computing, big data and artificial intelligence, modern supply chain promotes enterprises to make timely and accurate market reactions, make rational decisions, arrange production in an orderly manner, and get through all links from front-end design, production to circulation and final consumption, greatly improving production efficiency and circulation efficiency, and promoting accurate matching between supply and demand and industrial transformation and upgrading. According to McKinsey’s research report, China’s labor productivity can be increased by 15%-30% by promoting operational transformation through supply chain and other means. ZARA, an internationally renowned chain retail brand, can grasp the sales situation and inventory changes of every store in the world at any time through an efficient supply chain system, and respond quickly to the market consumption trend, and complete the planning and design of new clothes to the factory within one week.

(C) conducive to the cultivation of new economic kinetic energy

At present, China’s economy has changed from a high-speed growth stage to a high-quality development stage, and it is in the key period of changing the development mode, optimizing the economic structure and transforming the growth momentum. Affected by the increasingly complex and changeable international economic situation, China’s economy is facing shrinking exports, overcapacity in traditional industries and bottlenecks in the development of traditional kinetic energy. It is urgent to deepen structural reform on the supply side and cultivate new kinetic energy. Modern supply chain, through resource integration and optimal allocation, is conducive to promoting the development of new formats and new models and promoting the transformation and upgrading of traditional industries, and is a new driving force and engine for economic development. On the one hand, in the process of integrated development of manufacturing industry and service industry, by promoting cross-border integration, optimization and innovation of supply chain, new services and business models can be generated, specialized supply chain services can be formed, and new economic growth points can be cultivated. On the other hand, cultivating new kinetic energy of economic development should not only focus on the development of new formats, new industries and new models, but also attach importance to the transformation and upgrading of traditional industries. In the process of upgrading traditional industries, by transforming the traditional supply chain and realizing the digitalization, networking and intelligent development of the supply chain, it can promote the transformation and upgrading of traditional industries and form new kinetic energy for economic development.

(4) It is conducive to filling the shortcomings of industrial development.

In the international division of labor system, China has long been "locked" in the low-end link of the global value chain led by multinational companies in developed countries. In recent years, under the influence of a new round of scientific and technological revolution and the implementation of the "re-industrialization" strategy in Europe and America, the international economic and trade pattern has undergone fundamental changes, and international industrial transfer has formed a trend of "high-end links returning to developed countries" and "low-end links transferring to lower-cost areas such as Southeast Asia, South Asia and Africa", which has promoted the accelerated reconstruction of global value chains led by multinational companies from developed countries. As a result, the expansion space for China to continue to participate in the global value chain by taking advantage of traditional advantages is getting smaller and smaller, and the original model of global value chain development dominated by developed countries is unsustainable. It is urgent to explore new development models and promote the industry to extend to the middle and high end of the global value chain. By organically integrating all links in the global value chain, modern supply chain ensures the seamless connection of logistics and finance related to industries, promotes the coordinated development of upstream and downstream manufacturing industries, and gradually improves the front-end design, R&D, procurement and back-end brand, logistics, marketing, finance and other service capabilities, which is beneficial for Chinese enterprises to get rid of their dependence on multinational companies in developed countries, promote the manufacturing industry to move towards the middle and high end, and build a world-class advanced manufacturing cluster.

Developing modern supply chain to help supply-side structural reform

To give full play to the role of modern supply chain in promoting supply-side structural reform, we should take market demand as the guide and modern information technology as the support, accelerate the in-depth application of modern supply chain in various industries and fields, build and optimize the supply chain systems of key cities, industries and enterprises, cultivate new formats and models for supply chain development, promote the digital, platform-based, service-oriented and green development of supply chain, form new economic growth points and new kinetic energy, and promote the innovative development, transformation and upgrading of the real economy.

(1) Cultivate a digital and professional supply chain platform to create new kinetic energy for economic development.

Digital and professional supply chain platform is the core force to promote the development of modern supply chain. It is necessary to conform to the development trend of digital economy, accelerate the application of information technologies such as Internet of Things, cloud computing, big data and blockchain in supply chain management, encourage powerful enterprises to build a digital and professional supply chain platform, build a smart supply chain system with big data support, networked sharing and intelligent collaboration, realize the whole system, full life cycle and all-round linkage with software and hardware manufacturing resources of upstream and downstream enterprises, improve the informatization, networking and intelligence level of upstream and downstream enterprises in the supply chain, and improve the rapid response speed.

Digital and specialized supply chain platforms should focus on cultivating three categories:

The first is to cultivate a comprehensive service platform for the supply chain. Encourage third-party logistics enterprises and foreign trade enterprises to transform into supply chain service enterprises, build a comprehensive supply chain service platform, integrate high-quality resources from different regions, industries and enterprises, comprehensively cover the upstream procurement network, the midstream warehousing circulation network and the downstream sales service network of the industrial chain, and provide supply chain integration services integrating transactions, financing, settlement, logistics distribution, import and export agents, brand cultivation and marketing promotion, so as to realize resource integration, complementary advantages and coordinated sharing between the upstream and downstream of the industrial chain.

The second is to cultivate a collaborative supply chain platform for production and marketing. Guided by the demand side, enterprises are encouraged to explore and develop a collaborative supply chain platform for production and marketing, build a large-scale customized supply chain and an intelligent manufacturing supply chain, drive the supply, procurement, stocking and distribution system with accurate demand forecasting, strengthen the synergy of supply chains, improve the response speed and synergy level of raw material procurement, production, logistics and distribution, and promote the integrated development of production and marketing.

The third is to cultivate a supply chain financial service platform. Encourage supply chain service enterprises and related logistics enterprises to cooperate with banks and e-commerce platforms, build digital, intelligent and visual financial services based on the risk control and credit system formed by data sharing of all parties involved, provide online credit, factoring, guarantee, settlement, wealth management and other comprehensive financial services for small and medium-sized enterprises in the upstream and downstream of the supply chain, reduce supply chain financing costs and improve the efficiency of supply chain financial services.

(B) Promote the innovation and application of industrial cluster supply chain, and improve the industrial supply chain system.

Since the reform and opening up, China has set up a number of industrial parks, such as economic and technological development zones, high-tech industrial parks and customs bonded zones, which have effectively promoted the development of industrial agglomeration in China, and formed a number of influential industrial clusters at home and abroad in the Yangtze River Delta, Pearl River Delta and Bohai Rim. However, in recent years, with the rising factor cost and the implementation of "internet plus Strategy", the problems faced by traditional industrial clusters in China, such as squeezed development space, imperfect industrial chain and weak competitiveness of clusters, have become increasingly prominent. It is urgent to strengthen the innovation and application of supply chain in industrial clusters, effectively improve industrial synergy and promote industrial transformation and upgrading. Therefore, on the one hand, it is necessary to build various supply chain collaborative platforms around the common needs of enterprises in industrial clusters in product design, material procurement, manufacturing, inspection and testing, logistics and marketing, and improve the industrial supply chain system through collaborative design, collaborative procurement, collaborative manufacturing, collaborative logistics and financial services, so as to promote the mutual complement and common development of online platforms and offline industrial clusters. On the other hand, it is necessary to give full play to the supply chain resource integration and service capabilities of leading enterprises in different industrial clusters, and design, plan, control and optimize the logistics, business flow, information flow and capital flow in the supply chain, so as to promote the coordinated development of upstream and downstream enterprises and rapidly improve the innovation and application level of the supply chain.

(C) Promote enterprises to implement green supply chain management and promote industrial green transformation and upgrading.

Promoting enterprises to implement green supply chain management and build a green supply chain system is the core meaning of practicing the concept of green development and deepening the structural reform of supply side. At present, the development of China’s green supply chain is still in the initial exploration stage. Compared with developed countries, the awareness of green management of Chinese enterprises is relatively weak, and the environmental pollution caused by various logistics activities in the supply chain is still serious. Take the packaging recovery rate as an example, there is a big gap between China and developed countries. The data shows that in 2017, the actual recovery rate of cardboard and plastics in China’s express delivery industry was less than 10%, and the overall recovery rate of packaging was less than 20%. Most of these packages were directly sent to landfill sites, which brought great pressure to the urban environment. In some developed countries, the recycling rate of cardboard packaging is about 45%, while the recycling rate of plastic packaging is about 25%.

Therefore, we should take industry and enterprises as the core, speed up the construction of a resource-saving and environment-friendly procurement, production, marketing, recycling and logistics system, formulate strict green product standards, explore the establishment of a unified green product standard, certification and labeling system, and realize the green development of the supply chain. On the one hand, we should take enterprises as the core, implement green supply chain management, encourage enterprises to give priority to purchasing and using energy-saving and water-saving equipment, promote clean production and green manufacturing, produce green energy-saving and environmental protection products, expand the supply of green products and improve the quality of green products. On the other hand, it is necessary to build a green supply chain with key industries as the core and promote industrial transformation and upgrading. In agriculture, we should use green technology to protect and improve the agricultural ecological chain, establish and expand the green supply chain of agricultural products, vigorously develop agricultural circular economy, promote the organic and pollution-free development of agriculture, and realize the sustainable growth of agricultural economy. In the manufacturing industry, we will promote green supply chain management in industries such as electronic appliances, automobiles, steel and textiles, and promote the formation of an industrial supply chain with high technology content, low resource consumption and less environmental pollution through green transformation of product design, raw material selection, manufacturing process, logistics, recycling and final disposal, and promote the green transformation and upgrading of the industry. In the service industry, we should focus on the circulation link closely related to production and consumption, adopt modern information technology and management methods to transform the traditional circulation mode, continue to implement demonstration projects such as green procurement, green marketing and green shopping malls, encourage express delivery enterprises to develop recyclable packaging materials, and promote"Green Circulation Revolution" guides consumers to consume green.

(D) Promote the integration of advantageous industries into the global supply chain and help "de-capacity" and "fill shortcomings"

Seize the opportunity of the "Belt and Road" construction and international capacity cooperation, actively promote enterprises to deeply participate in global industrial chain and value chain competition, cooperation and division of labor, deeply integrate the global supply chain system, promote the "going out" of domestic excess capacity, actively build a global supply chain led by China enterprises, and enhance the position of China industry in the global value chain. First, combined with the actual situation of industrialization stage and industrial development in countries and regions along the Belt and Road, we will accelerate labor-intensive industries such as clothing, shoes and hats and capital-intensive industries with overcapacity such as steel, coal and cement to help "de-capacity". The second is to promote the transfer of advantageous technology-intensive industries such as electronic information and equipment manufacturing to countries along the route. By promoting the in-depth cooperation of the upstream, middle and downstream industrial chains, the "Belt and Road" industrial cooperation will be extended from the processing and manufacturing links to the high-end links in the global value chain such as cooperative research and development, joint design, marketing and brand cultivation, so as to build a global supply chain system with China’s initiative, complementary advantages and mutual benefit. The third is to promote the construction of border economic cooperation zones, cross-border economic cooperation zones and overseas economic and trade cooperation zones along the "Belt and Road", encourage enterprises to set up overseas distribution and service networks, logistics distribution centers, overseas warehouses, etc., establish a supply chain system based on the local market, improve the ability of global supply chain coordination and resource allocation, and create a more globally competitive industrial cluster.

(Author: Institute of Circulation and Consumption, Institute of International Trade and Economic Cooperation, Ministry of Commerce)

Wang Peng, General Manager of Engineering and Technology of GE Aviation Group in China.

Aero-engine manufacturing is the crown in the industrial system, and it is highly sensitive, which is the technology that China has been longing for. In the past, in the general habitual expression, aero-engines were highly related to the western technical blockade of China.

In recent years, China has stepped up the independent research and development of aero-engines, and China’s huge aviation market has also shown strong attraction, and major aviation giants have more careful consideration of their own interests. Under the comprehensive effect of various factors, the manufacturing of China local aero-engines has made great progress. In January, 2016, in an exclusive interview with The Paper, Wang Peng, general manager of engineering technology in China of GE Aviation Group, talked about the so-called "technical blockade".

In fact, in the process of localization of cutting-edge technology of western giants, we should give up prejudice and fully believe in the power of the market. It is believed that based on the principle of mutual benefit, there is no technical blockade that harms others and does not benefit others. On the premise of observing the rules, in fact, everything can be discussed.

GE attaches great importance to training local talents in China.

The Paper:How many people in GE China serve the ARJ21 project?

Wang Peng:As the first engineer of the ARJ21/CF34-10A project team, I arrived in Shanghai in 2003. In the past ten years, in China, our engineering team has done three things. One is related to the engine, including the ARJ21 project and the ship project. The second block is the supply chain support of the whole region, covering Chinese mainland, Taiwan Province and other regions. The third is aviation services. I am mainly doing these three aspects of work now. (ARJ21 is a regional aircraft with independent intellectual property rights developed by China according to international standards. CF34-10A is an engine used by ARJ21 and manufactured by GE Aviation Group. -editor’s note)

There aren’t many of us, only 140 in all. On the ARJ21/CF34-10A project, there are only four of us today. This project has passed the peak stage, and the next step is to support it how to enter the airlines to run. At present, these four people are very important, and two Model Leader will be trained for this model in the future, one is the engineering chief engineer of CF34-10A, and the other is the service chief engineer of CF34 family engine. Although there are only four people in China, they can mobilize global resources to support this project. The reason why such a key chief engineer is transferred to China is to better support China’s aircraft project and airline operation. These two chief teachers are very young, both born in the 1980s.

The PaperChief engineer means to be responsible from design to production?

Wang Peng:The chief engineer is responsible for the whole life cycle of this model. For example, COMAC (China Commercial Aircraft Co., Ltd.) is the chief engineer of engine design for wide-body aircraft, responsible for the progress of the project, the determination and review of technology, fund management, and how to mobilize global resources to implement the development of this project. This chief engineer is in China, but the whole design team may not be in China in the future. There are American teams, Indian teams and Polish teams. This chief engineer should be able to mobilize all resources to serve this project.

The Paper:Since there has been a mature design process and a mature head teacher before, why should we put a new head teacher and set up a new team in China?

Wang Peng:Because ARJ21 and wide-body aircraft are both aircraft models of China, and the customers are in China. In the long run, this position is most suitable in China. It can be seen from this that GE is very open. GEnx-1B/2B is the model chief engineer of the third service in the world in China, and now he is training in the United States. Now I’m talking about the work scope of GE90′ s overall system leader in China, and I’ll decide soon and start recruiting. The model chief engineer of LEAP-1C will also be in China in the future. Most of these people are born in the 1980s. Although they are in China, their functions are actually very extensive. Depending on different types of engines, they can cover Australia and New Zealand in the south and Japan in the north. (GEnx-1B/2B and GE90 are engines produced by GE Aviation Group. LEAP-1C is the only designated foreign engine of China’s first large aircraft C919, which is manufactured by CFM, a joint venture between GE and Safran Group. -editor’s note)

At GE headquarters, it is impossible to get this position organically without 20 years’ working experience, but in China, it can be seen that GE attaches importance to and cultivates China. At present, there are less than 20 commercial engine models operated by GE, and the chief engineer of so many models is Chinese, which is a great decentralization to us. On the other hand, this is what our China team has been striving to prove its strength, build trust and constantly break through man-made obstacles for so many years, driven by market demand.

Strictly abide by the laws of China and the United States in intellectual property rights.

The Paper:Are you worried about intellectual property rights?

Peng WangIntellectual property rights are like this. We must abide by the laws of the United States and China at the same time. Intellectual property sometimes becomes an excuse. Secondly, this is a wall in many Chinese’s heart. Before we start making it, there is a wall there that we can’t cross.

It is normal and understandable that Americans are worried about intellectual property rights in China. In this case, we should protect intellectual property rights better, so that everyone can rest assured and work can be carried out. The same is true of export restrictions. We must strictly abide by the laws of the two countries and cannot make any mistakes in export restrictions. But this does not mean that we can do a lot of things without doing it, within the scope permitted by law. This is my view on intellectual property protection and export restrictions. If you want to do everything, you have a hundred ways to do it. If you don’t want to do something, there are a hundred reasons not to do it.

The Paper:We always feel that intellectual property rights have thorns and cannot be touched.

Wang Peng:You think that you are shorter than others, and you always think that others will bully you. This is a psychological state of inferiority, which makes you unable to get along with others. Let’s face this problem. We have done a lot of work on export restrictions, because as a supply chain support, we can’t limit our work to China. Our goal is the whole Asian region. If I want to do this, I must understand the legal restrictions on the export of related products in the United States, otherwise I may violate the rules, or many people will say that there are export restrictions here and Chinese cannot do it.

Then, let’s talk to lawyers who specialize in export restrictions, look at one legal clause after another, analyze one part by one, and study one factory by one to see what risks there will be. In the end, we got the answer that we can do a lot of things.

Before doing this, many people will use this as an excuse to say that you can’t do this or that, or we have limited ourselves in our hearts. Therefore, when you encounter this kind of problem, there is no way to avoid it, but to solve it face to face. We can talk about these things in the open. Otherwise, either limit yourself to death or violate the rules, which will cause problems.

It is not a manufacturing technical problem that China can’t make an engine.

The PaperWhat is the technology spillover effect of foreign companies?

Peng WangMany parts of GE’s engine are made in China.

The most restrictive export is the hot-end component, that is, the high-pressure turbine. The blades of the high-pressure turbine are not made in China, but the high-pressure turbine disk is made in China. The high-pressure turbine shroud ring, which we studied in the past, can be made in China, but the last one was not brought here because of economic problems, not export restrictions. The combustion chamber can’t be made in China, but the head of the combustion chamber has been made in China, and the engine casing from beginning to end has been made in China. There are many rotors in the engine, and the discs of the rotors are all made in China.

There is a special supplier for bearings. I haven’t investigated carefully whether this supplier is in China. The engine has two shafts, one is the shaft of high-pressure rotor, which we made in China; The shaft of the low-pressure rotor was not made in China because the current technology in China is not good, and we are developing it, but we haven’t developed a very good qualified product, so we didn’t make it in China. There are also engine blades. Our high-pressure turbine blades cannot be made in China, which is the requirement of export restrictions. Other blades were not made in China, not because of export restrictions, but because it was uneconomical to make them in China. Blade of low pressure turbine, our partner has already made it in China.

So, as you can see, what an engine can’t do in China is too limited. You say that the China engine can’t be made is a manufacturing technical problem, which is pure nonsense. This is not a problem. Even if the high-pressure turbine blades are not made in China, the high-pressure turbine drilling technology is developed in China, and many things can be made in Chinese.

We help China suppliers grow rapidly.

The Paper:What is the growth of GE’s downstream suppliers in China?

Peng WangWe cooperate with suppliers. We have helped China suppliers grow very fast in recent years. The first growth is from not being able to do it to being able to do it. It took us a long time, more than ten years, to train China suppliers to be able to do it. Second, if it can be done, it should be more economical and competitive. It is also our team that has done a lot of work to make our suppliers do better.

Then, we don’t just consider the problem from the perspective of processing. From the perspective of industrial chain, the main characteristics of China’s manufacturing industry are that both ends are outside, raw materials are imported, and the market is abroad. Buy raw materials from abroad, do technical processing, and then export. This industrial model is unsafe. Since 2011, I have been promoting the localization of raw materials, not just machining in China, but also producing raw materials in China. It took us four or five years, and now the suppliers in China have almost been trained. Now many forgings are made in China, and some castings have been made in China.

We push further upstream, and the upstream is high-temperature alloy. If these high-temperature alloy factories are cultivated into qualified suppliers of GE, this line will be on the line, from the production of high-temperature alloy to the production of forgings and castings to the mechanical processing production, all in China. When our industrial chain is built, it will be very stable.

The Paper:Is it a big investment?

Wang Peng:Investment is investment, not as big as the outside world thinks. Our funds are very limited, and we rely more on market leverage to solve problems. We have invested a lot in technology, and I have a lot of engineers who just do technology. This is how to develop new parts and new processes.

For example, the latest LEAP engine we are making now has a very difficult part, which is a guide behind our high-pressure compressor, and that is a very, very difficult part to machine. Three or four years ago, our team of engineers from GE Aviation Engineering Department cooperated with a company in the manufacturing laboratory of GE Shanghai R&D Center to process this piece with the latest technology. After the final processing technology was developed, the processing time was shortened by half compared with that of American suppliers at that time. We developed this technology and gave it to our supplier in China for free, so that they can be manufactured. At present, Xi ‘an Aero Engine Co., Ltd. is the main supplier of this part. This is an example of how to use technology to promote the development of manufacturing industry.

Excessive speculation is a risk.

The Paper:GE doesn’t worry about suppliers getting up, but another company will integrate them and compete with you?

Wang Peng:In a market economy, we don’t speculate excessively, and everything is very simple. A lot of things are done, and if you don’t do anything, you are afraid of unnecessary risks, then you can’t do it. To solve the problem, we should put all the problems on the table. What’s the good of you doing this? I guess I’m willing to talk to him if I dare to put it on the table. Excessive speculation is a risk, and many misunderstandings and suspicions can be overcome if they are put on the table.

The Paper:Aren’t there many restrictions on American technology exports to China?

Peng WangI went to many universities to enroll students, and many people told me: What you GE did in China is not the core technology of engines. What can you learn? I said, some people always see what they don’t get, and often don’t cherish what they get. Let’s not talk about those core technologies yet. First, there are many export restrictions, and people will not give them to you. Second, China doesn’t do these businesses at all. Why should I give them to you? Let’s throw this piece away first.

What has been given to you now, how is it going? Is everything that Chinese has got ready? For example, with so many suppliers, we give you drawings and specifications. Can you do it? The answer is often: I can’t do it. I will send many engineers to help him do it. If you can’t do everything I give you, and you still cry and shout all day, this logic is untenable because I can’t develop because of restrictions. That’s the excuse.

There are many private suppliers now.

The Paper: How to train suppliers and what kind of supplier training to choose?

Peng WangAt present, the main suppliers are state-owned enterprises, and the enterprises of AVIC (aviation industry corporation of china) are the main ones. They have a good foundation, as most of our suppliers do now. But we are constantly developing new suppliers, and now more private companies have come in. In the past, there were no people looking for private enterprises. With the development of the national economy, there are many private suppliers, and the proportion is increasing little by little. Although there are very few now, you can see their growth.

As our supplier of forgings, it is private and doing well. You will see more and more private suppliers coming in among these new fields. When I was developing them, I particularly emphasized that you should have raw materials. The aviation industry is very different from other manufacturing industries in processing, that is, there are many special processes. The establishment of independent special process capability will greatly help the development of private enterprises. Special technology needs the accumulation of enterprises for many years. If private enterprises only do a simple technical processing without special technology, it is difficult to survive. Without the resources of these special technology suppliers in the market, private enterprises cannot develop.

In the development of our supply chain, this is a very important step, raw materials are particularly important, independent special process capacity building is also very important, and the entry of private economy is also very important. So we are a complete supply chain.

The Paper: Is your technology provided to suppliers, paid or free?

Peng Wang: We are basically free. The motivation for us to do this comes from the parts we made in this area, which are more competitive in price and cheaper than those purchased elsewhere. This reduction in procurement cost is enough for us to support these engineers. Relying solely on morality to restrain people is unsustainable and must be mutually beneficial.

We can do a lot of things in Chinese, depending on whether we have the opportunity to do it.

The Paper:What services have you provided for C919?

Wang Peng:C919 engine system integration, flight test and evidence collection are all done by CFM. GE has two parts in the middle of C919, one is the propulsion system, which we made; The other is avionics. We have a joint venture with AVIC. The propulsion system is mainly made by CFM in the field, from system-level design to flight test and evidence collection. We have done more on C919 than on ARJ21. The structural design of the engine nacelle was done by our team in China. The design of engine peripheral pipeline is also designed by our team in China. (CFM is a joint venture between GE and Safran Group of France, and is the world’s leading supplier of civil aircraft engines. -editor’s note)

When I took over this team in 2008, there were 22 people, few people and limited ability. I thought from that moment, how can we develop further. In 2010, a strategic conference on the division of labor in various regions of the world will be held in the United States. There are three themes, one is manufacturing, the other is engine design, and the other is aircraft system. We have been manufacturing for many years, and I was only invited to the manufacturing sub-meeting. I think if we don’t fight for it, how can we have a chance to enter the other two fields? I took two people, one to attend the engine design meeting, one to attend the manufacturing meeting, and I went to the aircraft system meeting myself.

At the meeting, everyone introduced their abilities. At that time, an Indian team talked about how powerful they were. At that time, the Indian team had 400 to 500 people, Poland had more than 300 people, and Mexico had 600 to 700 people. We couldn’t compare with them at all. They all talked about how powerful they were, and when they all finished, I said we should talk about it. In the field of aircraft systems, our team’s capability is zero. I clicked a point on the blackboard, but considering the capability of China R&D Center, we are not zero, so I drew a circle on it. If we consider the ability of suppliers, we will be even bigger. Of all the countries where global engineering teams are located, only China can make airplanes and rockets. Our GE China team has zero ability now because we have not been given the opportunity to do it before. If I am given the opportunity, I will definitely build up my ability.

In this way, from then on, we built the system structure design team from scratch, and the head of the C919 nacelle fan cover was in China. I have always wanted to say that there are many things we can do in Chinese, depending on whether we have the opportunity to do it. I graduated for more than 20 years now, and my work is simply summed up, that is, I am doing the process from zero to one.

The Paper:What is the confidence that China can do many things?

Peng WangThe C919 project is here, and the market itself has such a demand. If this project is a Boeing project and we do it in China, this reason is not so good. Of course, if we are the best team in this field, I think we can also do Boeing projects. Second, China has people and is rich in engineers. China graduates 7 million college students a year. No country in Europe has these people. I have been to the Czech Republic. They graduate 3600 college students a year. How can they compare with us? There is no way to compare resources. Moreover, engineers in China are very hard-working. At night, there are many engineers working overtime on our floor. I often advise them to leave early, but no one wants to leave. Also, you have to follow a very standardized process, plus resources, a lot of things can be made.

When Lu Chenhui was 16, he was only a security guard.

He stands in his post every day, watching people come and go, but what he thinks in his heart is: "I am standing here as a security guard now, but I can’t be a security guard all my life. I will go to the gym after work, because that is my future."

From the age of 14, Lu Chenhui fell in love with fitness. He firmly believes that he will become a bodybuilder. Therefore, when he was a security guard, no matter how tired he was when he stood guard at work, he would go to the gym for strength training as soon as he got off work.

While working and exercising, Lu Chenhui persisted for six years. In a bodybuilding competition in Jiangsu Province in 2008, Lu Chenhui won the first championship in his life. Since then, he has become a minor celebrity in the bodybuilding circle, and often shares training methods in post bars and forums, accumulating the first batch of fans.

Under the long-term bodybuilding training, Lu Chenhui’s body has become shoulder-wide, waist-thin and muscular, and it is difficult to find clothes that fit in the market-which is also a common pain point for fitness people.

Lu Chenhui, founder of BODYDREAM

Therefore, Lu Chenhui founded the sportswear brand BODYDREAM in 2015 to meet the needs of the fitness crowd, and integrated his aesthetic concept of the trend into the brand. "The meaning of BODYDREAM is to pursue the dream of the body. On the one hand, it represents the sport of fitness. On the other hand, it also means that everyone can persist in action on the road of pursuing their dreams by controlling their own bodies." Lu Chenhui said.

Starting: from "wage earners" to entrepreneurs

When Lu Chenhui was still working, he invested most of his income in bodybuilding.

Because bodybuilding is a competitive sport that needs a lot of money, besides a lot of training, athletes have to supplement high-quality protein every day to increase their muscles, as well as buying equipment, hiring coaches, playing games and other large expenses. Lu Chenhui bluntly said: "Others think that bodybuilding is a profitable thing, but it is actually a hobby that needs money to support."

In order to earn more money to improve bodybuilding performance, Lu Chenhui began to try to start a business in 2013. He opened a Taobao shop, specializing in fitness supplements and fitness equipment, and double 11 sold 1000 yuan that day, which was a lot for him at that time. Later, according to the different needs of fitness crowd, he founded three sportswear brands: BODYDREAM, BDPOWERUP and Lujiamen.

At the same time, Lu Chenhui’s bodybuilding road has gradually reached its peak. In order to win the championship in more heavyweight competitions, Lu Chenhui once spent 600,000 yuan to invite foreign star coach Milos.During these two months of "devil training", Lu Chenhui will do seven groups of movements at a time, without any rest, and train for more than 8 hours every day. Although he will burst into tears because of extreme fatigue, he will persist with willpower.In 2018, Lu Chenhui won the overall championship of golden league Men’s Bodybuilding Professional Indifference Group, and he was also the only China player in this group.

Lu Chenhui’s training photo

That year, Lu Chenhui was only 30 years old and finally realized his dream. On this road of persisting in love, he changed from a "small security guard" to "China’s first muscular beast" and from a "wage earner" to a successful entrepreneur.

At present, there are three brands under Lu Chenhui’s name, namely BODYDREAM, BDPOWERUP and Lujiamen. Among them, BODYDREAM is the most well-known brand, with annual revenue exceeding 100 million yuan.

In the early days of BODYDREAM’s business, Lu Chenhui only had a starting capital of 5,000 yuan, and the team only had himself and his wife. In the living room at home, they established the brand of BODYDREAM.

Because of limited funds, they can only find small-scale factories to customize clothes. Lu Chenhui recalled: "We took a bus and went to a garment factory in the suburbs of Xuzhou. The garment factory was also an entrepreneur, so it also supported customers like us. They helped us make nearly 200 T-shirts, and they were also very careful in material selection and production. "

After Lu Chenhui got the first batch of clothes, he and his wife worked as Taobao customer service at home and packed and delivered them themselves. At first, Taobao shop didn’t have much sales, and it sold one or two pieces a day. However, with the continuous promotion of Lu Chenhui on his social media, he gradually accumulated the earliest users, that is, paying attention to his fans and fitness enthusiasts.

BODYDREAM, which started with Lu Chenhui’s personal IP, has encountered great limitations in brand development-mainly spread in the fitness circle.

At this time, a young man in the team put forward the idea of brand transformation: "Maybe it can make BODYDREAM develop in the direction of leisure sports."

He is Li Ang, the current operation director of BODYDREAM. In 2017, Li Ang joined the BODYDREAM team. As a young man who just graduated, Lu Chenhui saw many possibilities from him. "Now young people are very advanced in thinking. Although they don’t have much work experience, they can inject fresh blood into the brand and break the inherent thoughts and limitations." Lu Chenhui said.

Growth: annual revenue exceeds 100 million yuan.

Because of the fresh blood in the team, BODYDREAM began to break through its original position and gradually transformed from fitness clothing to sports and leisure clothing.

Since 2016, Lu Chenhui has started to operate his personal IP and brand image separately. Since then, BODYDREAM has no longer interacted frequently with Lu Chenhui’s personal IP, but chose to cooperate with KOL to create some co-branded models and expand the brand’s popularity to the general public. Not only that, BODYDREAM is also worn by many stars.

The brand positioning of BODYDREAM now is a simple and pragmatic sports and leisure brand, and simplicity and practicality is the main direction of BODYDREAM product development.; The target users of BODYDREAM have gradually expanded from the early fitness crowd to young people who love fashion culture, and the proportion of female users has also increased from 4% to about 30%.

"Nowadays, many people are tired of printing on clothes, and prefer simple and practical basic models. However, the basic models often lack a sense of design, so we want to add design elements such as patterns, fabrics and crafts to the simple style to make the clothes’ simple but not simple’, "Lu Chenhui said. This style is more attractive to young people who pursue low-key and exquisite details.

At present, BODYDREAM’s clothing is divided into four series: one is the classic series focusing on leisure; The second is the sports series; The third is the B+ series, focusing on mid-to high-end products; The fourth is the special planning series, focusing on IP joint-name products.BODYDREAM’s clothing spans 7 yards, covering the body shapes from 90 kg to 300 kg, and the design of shoulder drop in some products has a decorative effect on many body shapes.Lu Chenhui said: "This design can well modify the lines of shoulders, so that people with strong bodies are not fat, and thin people are more tall and straight."

When the sales of clothes continued to rise, Lu Chenhui expanded the supply chain of BODYDREAM to Guangzhou, Wuxi and other places, and built a factory in Xuzhou in 2018, with an annual production capacity of 300,000 pieces. "At present, our factory is fully automatic equipment, and we also control it very strictly in product quality control. For example, if the national standard requires testing whether a garment is pilling, it is necessary to test 600 revolutions with a professional machine, and we ourselves require testing 2000 revolutions internally." Lu Chenhui said.

The sales channel of BODYDREAM has also expanded from the initial Tmall store to JD.COM, Dewu, Tik Tok, Vipshop and other e-commerce platforms. At present, the best-selling platform is Tmall, which can sell about 500,000 pieces every year. Last year, the total revenue of BODYDREAM exceeded 100 million yuan.

At the end of the interview, Lu Chenhui shared that fans once asked him how he could stick to his goals.

He said: "Everyone has a vision of what he wants to be, but it can’t be achieved by fantasy. You need to take action.Although we work hard every day, don’t let that thing in your heart disappear. Even if you spend an hour every day, take action and plan for your future.Maybe after five years, you won’t have to go to work or get off work, but you can pursue what you really want to do. At that time, you already have this ability. "

This article is original for the entrepreneurial state and may not be reproduced without authorization, otherwise the entrepreneurial state will reserve the right to pursue legal responsibility against it. If you need to reprint or have any questions, please contact editor@cyzone.cn.

　　　　The price of gold is soaring, and the variety of gold investment is increasing-

　　　　Recently, the international gold price has been leaping forward, approaching the historical high point in 1980. With the increase of gold investment varieties, investors are easy to "picky" while choosing a wider range. The reporter specially interviewed some representative "gold speculators" and analyzed the investment through examples.

　　　　Gold speculation attitude

　　　　Xiaojintiao tastes great sweetness.

　　　　● Respondent: Mr. Sun.

　　　　-Gold speculation record: the value of gold bars in the Year of the Sheep doubled.

　　　　The gold speculation in Beijing began at the end of 2002 when Caibai Company sold the "Year of the Sheep and New Year’s Gold Bars". At that time, gold bars returned to the retail market in Beijing, igniting the enthusiasm of the people to hide gold. So some consumers have become enthusiastic followers of "New Year’s gold bars".

　　　　Since 2002, Mr. Sun has purchased a set of gold bars for Lunar New Year. "I didn’t think much when I bought it at that time, because someone in the family was a sheep, I wanted to keep a set as a souvenir. However, with more and more people talking about gold products around me, I realized that gold was a good investment tool. Because Caibai Company provides a repurchase channel, it is more convenient to cash in the shopping mall in case of urgent need of cash. Therefore, I will collect one set every year in the future. Today, the gold bars bought at 92 yuan per gram have been worth about one gram of 200 yuan, which has doubled, and those bought in other years have also appreciated. "

　　　　● Respondent: Mr. Li

　　　　-Gold speculation record: three-month return rate of 18.8%

　　　　Now, it is also a welcome investment channel for individuals to invest in physical gold through banks. At present, the physical gold business in the banking system mainly includes "Gao Saier Gold Bar" represented by China Merchants Bank and Agricultural Bank, "Long Dingjin" represented by China Construction Bank, "Ruyi Gold" represented by Industrial and Commercial Bank and gold from other commercial banks. Some of these gold products belong to the bank’s agency business, and some belong to the bank’s own brand. At present, only "Gaosaier Gold Bar" can provide repurchase service.

　　　　Mr. Li saw that this year’s fund market has passed the good day of "rising every day", while precious metals have been rising all the way, so he invested in Gaosaier gold bars. In mid-August this year, he subscribed for 2 ounces of Gao Saier gold bars at the Zhongguancun branch of the Agricultural Bank of China. At that time, the subscription price was 172 yuan per gram. At this price, he spent a total of 10664 yuan. Yesterday, Gao Saier’s quotation was 204.30 yuan/gram. In this way, his Gao Saier gold bar appreciated by about 2,000 yuan in just three months, and the return on investment was 18.8%.

　　　　Gold speculation to eliminate illiteracy

　　　　Different gold products have different investment channels.

　　　　● Gaosaier Gold Bar:

　　　　Variety, quality, measurement and pricing standards: the three specifications are 2 ounces, 5 ounces and 10 ounces, the gold content is greater than or equal to 99.99%, the unit of measurement is troy ounces (1 ounce = 31.1035 grams), and the unit of quotation is RMB/ounce.

　　　　Transaction cost: The processing and circulation fee of Gaosaier gold bars is RMB 109 per ounce (about 3.5 yuan/gram), and investors will be refunded 62 yuan/ounce (about 2 yuan/gram) at the time of repurchase, and the processing and circulation fee for one purchase and one sale is only 1.5 yuan/gram.

　　　　Trading process: anonymous purchase, investors only need to bring cash or bank card to the counter of China Merchants Bank, fill out the purchase order and pay the money, and then they can get the physical gold bars on the spot. When buying back, you should also go to the point of purchase at that time, and you can buy back directly with the purchase confirmation form and well-packaged gold bars. Trading takes the form of T+0.

　　　　Trading hours: (Monday to Friday) 10: 00-11: 30, 13: 30-14: 30.

　　　　Profitability: Gold price rises by 4-5 yuan can make a profit by repurchasing.

　　　　● Paper gold:

　　　　Go to China Bank and open a current all-in-one account with China Bank. Open telephone banking service at the counter. Open online banking on the Internet, and you can buy and sell "paper gold".

　　　　Transaction cost: about one gram of 0.7 yuan.

　　　　Trading time: 9: 00-17: 00 from Monday to Sunday if you are at the counter.

　　　　If you are on the Internet, you can trade from 8: 30 Monday to 2: 30 Saturday morning.

　　　　Profitability: If the price difference is more than one yuan every day, you can make a profit.

　　　　● Shopping malls buy gold investment products.

　　　　Gold investment products with major themes should generally be paid close attention to. If the shopping mall provides telephone reservation service, be sure to make a reservation in advance and then go to the counter to buy it.

　　　　Tips for speculating in gold

　　　　"Paper gold" also has investment value

　　　　"Paper gold" refers to the book-entry gold trading launched by banks, which also needs to be paid in full, and there is no physical delivery, so it can only be bullish. The trading records of "paper gold" investors are only reflected in the "gold passbook account" opened by individuals in advance, and there is no need to withdraw physical gold, thus eliminating the steps of transportation, storage, inspection and appraisal of gold, and the difference between the buying price and the selling price is smaller than the difference between the buying and selling prices of real gold.

　　　　The reporter learned that "paper gold" can be purchased at all outlets of China Bank and some outlets of Industrial and Commercial Bank of China. For the "Huang Jinbao" business of Bank of China, a Mr. Liu expressed great interest. He told reporters that from the beginning of the year to now, his income from purchasing paper gold has exceeded 30%. Moreover, paper gold generally implements T+0, which means that it can be bought and sold on the same day, and it can be traded on the Internet even in the middle of the night, which is very convenient.

　　　　It is reported that ICBC and Industrial Bank have some different paper gold products.

　　　　Prospect of gold speculation

　　　　Individuals are expected to invest in gold futures.

　　　　Experts suggest that if you want to invest in gold, you must choose the right variety according to your own reality and pay attention to avoiding risks. Medium and long-term investors can choose paper gold and physical gold from banks, but don’t hoard a lot of gold ornaments, because gold ornaments are difficult to realize and easy to wear and depreciate; Short-term investors should pay attention to the possible fall after the gold price rises, and pay attention to the influencing factors such as oil price trend, dollar rise and fall, political situation and so on. As a rational investor, it is necessary to reserve the basic knowledge of gold investment and be familiar with the overall situation of international politics and economy. At the same time, abandon speculative psychology.

　　　　Zhang Shounan, president of China Gold Newspaper and director of Beijing Gold Economic Development Research Center, revealed that personal investment in gold futures may be officially opened in the near future, and gold futures can play its role of "capital leverage" to reduce capital investment for investors and improve the return on investment. In addition, gold futures can be both long and short, and investors have the opportunity to make two-way choices, which can bring returns to investors when the market is bullish and bearish. Gold futures should be the most suitable futures for people to invest. (Fan Haitao)

Editor: Fan Jing

Special feature of 1905 film network According to the preliminary statistics of the National Film Office, as of November 13th, 2023, the annual box office of China movies exceeded 50 billion yuan, which took 317 days. The domestic movie box office was 41.7 billion yuan, accounting for 83.4%, and the imported movie box office was 8.3 billion yuan, accounting for 16.6%. This is also the total box office of the national movies has returned to 50 billion yuan since the epidemic, which shows that China movies are in a big pattern of recovery and development, steady progress and long-term improvement.

After three years, each schedule reappears its competitiveness.

This year, China’s film market has received many good news.

At the beginning of the Spring Festival, many new films such as the Spring Festival continued to be shown, and finally produced 6.758 billion yuan at the box office of the Spring Festival, ranking second in history, injecting a shot in the arm into the market; On January 31st, 2023, the total box office in China exceeded 10 billion yuan, which also set a new record for the total box office in China film market to break 10 billion yuan at the earliest.

The five-day box office of the "May 1" file (April 29 to May 3) was 1.519 billion yuan, second only to the same period in 2019 and 2021. It is worth mentioning that the long tail effect is strong and it has also entered the top ten of the current box office list. On May 7, 2023, the national box office exceeded 20 billion yuan.

This year’s summer vacation (June 1 to August 31) is even more surprising. China’s film market has ushered in a new breakthrough in box office and movie attendance — — The box office reached 20.619 billion yuan, and the number of people watching movies was 505 million. This is also the first time that the summer file exceeded 20 billion yuan, setting a new box office record. On August 18th, the box office of the national film market in 2023 exceeded 40 billion yuan.

A number of different types of domestic films have been released one after another. With the high quality of their works, the film market continues to be hot, which has triggered a wave of movie-watching craze.

The achievement of "Mid-Autumn National Day" was equally gratifying. Under the impact of the tourism enthusiasm of the first small holiday after the epidemic, it finally ended with a box office score of 2.732 billion.

On November 13th, the annual box office of China movies reached 50 billion yuan. There are still many good films waiting to enter the market, and the total box office in the whole year may exceed 55 billion yuan. This series of data has inspired countless filmmakers.

The quality of the film is excellent, and it is a success.

The box office achievement of 50 billion is inseparable from the continuous release of high-quality films. In 2023, there were 55 films with box office exceeding 100 million, of which 37 were made in China, accounting for more than half.

The top ten films in this year’s box office are all made in China, namely, Man Jiang Hong, Wandering Earth 2, Put All Your Eggs on It, The Disappeared She, The First Part: Worship the Gods, In an Octagonal Cage, Three Wan Li in Chang ‘an, Bears with Me, and Unfamiliar Road in Life. The box office of these ten films all exceeded 1 billion yuan.

What’s more worth mentioning is that this year’s domestic films not only have outstanding box office performance, but also have a breakthrough in word of mouth. According to the survey results of movie audience satisfaction in China, this year’s Spring Festival audience satisfaction score was 87.1 points, up 1.8 points year-on-year; The audience satisfaction score of "May 1st" movies is 83.3, which is also the highest value of survey satisfaction in the same period in recent years. The audience satisfaction score of summer movies was 84.5, and the satisfaction score of six movies exceeded 84, ranking the highest in number and proportion in the same period of the previous year; The satisfaction of five key films in Mid-Autumn Festival and National Day files all exceeded 80 points, and the satisfaction of three films exceeded 83 points.

With the release of a large number of high-quality films and the audience’s enthusiasm for watching movies, we can see the possibility and potential of China film market.

The film industry continues to develop healthily.

This year’s film market is a year of rapid recovery, and the current achievements are gratifying. However, compared with the same period in 2019, the total box office of 50 billion yuan has only recovered to about 85%, and there is still 10%~15% room for improvement. Therefore, it is still necessary to promote the sustainable and healthy development of China’s films in the future, and bring more vitality and possibilities to China’s film market.

Professor Tsinghua University said: Besides relying on several strong schedules, we also need to pay attention to the schedule of every weekend, so the market needs more high-quality movies. We should have more movies for the audience to choose from, so that the audience can not only have the impulse and desire to watch movies on holidays, but also go to the cinema to watch movies on Friday and Saturday, and they can all choose their favorite movies. Sufficient quality film supply is always the first condition for the development and prosperity of the film market.

In addition, it is also an important step to improve the film market in China to speed up the reform of film distribution mode and do a good job in the distribution of different films. Let some fans of minority films also have the opportunity to walk into the cinema to watch movies. Although the relative number of them seems to be a small number, when they are added together, it is also an absolute majority, which is why we advocate separate distribution now.

Among the upcoming films, there are many domestic popular new films waiting to enter the market, which have attracted a lot of attention and expectation from the audience, which also shows that China’s film industry has strong resilience and development potential in the future!

1905 movie network news Directed by Hu Mei, written by Zou Jingzhi, starring Fu Dalong, Ma Yili, Olivia (especially), Ma Jinghan, Yao Anlian, and Jiao Huang, a national first-class actor, the historical masterpiece exploring the origin of Peking Opera for 300 years was officially released nationwide today.The film is a collection of top performers in the industry and powerful opera players. It has been polished for six years, and it explores the ups and downs of "Huiban going to Beijing" 300 years ago by taking advantage of the origin of the quintessence of Peking Opera.

　

After six years of painstaking efforts, Hu Mei teamed up with Zou Jingzhi to recount the legend of secret history.

The script of the film Into Beijing was written by Zou Jingzhi, a famous screenwriter in China, for three years. The story is based on the colorful event of "Huiban going to Beijing" in the history of Peking Opera’s origin 300 years ago. It tells the story of the feud between the Beijing Palace and Quyi Pear Garden, and the seclusion of Yue Jiu, a master of opera, and the rebellion of Wang Runsheng, a popular martial artist, at the end of the Qianlong period of Qing Dynasty, when the emperor wanted to celebrate his eightieth birthday in Beijing.

　

Hu Mei, a famous fifth-generation female director in China, was deeply touched by the spirit of "ocean deep, the drama is bigger than the sky" in the script, and resolutely took over the guide. In order to present the essence of Peking Opera on the screen accurately and to the extreme, Hu Mei personally visited all parts of Anhui Province to explore the survival status of Peking Opera among the people, which was very shocking. "Children who enter school in Lian Gang can sing an authentic Peking Opera anytime and anywhere, which shows the importance of inheritance". After the visit, Hu Mei hoped to use the time of a movie to awaken the young audience’s interest in the art of Peking Opera, which was especially admirable.

Kasi’s strength breaks through the unity of Fu Dalong people and drama, and Ma Yili and Olivia are hard to reconcile.

In the previously exposed trailer of "Entering Beijing", each character’s excellent lines and hidden "divine eye skills" left a very deep impression on the audience.

　

Fu Dalong’s performance, which has always been low-key, is one of the important reasons why many audiences look forward to Entering Beijing. Hu Mei, the "winner of the Triple Crown", plays Yue Jiu, a great master of traditional Chinese opera. You know, this is the first time that Fu Dalong has played a leading role in film and television works. According to director Hu Mei, before the filming, Fu Dalong’s opera skills were close to zero, but he refused to use body double and insisted on going into battle in person in every scene. Therefore, Fu Dalong, with the help of the film drama director Ha Dongxue, practiced hard and sleepless, until he became one with Yue Jiu in appearance and even in psychology, and vividly interpreted the opera realm of "no madness, no survival".

Ma Jinghan, who plays the most opposite role to Fu Dalong, is a well-trained Peking Opera student. This time, he plays Wang Runsheng, a popular martial artist in Chuntai class in the film. From the initial deviant, he later sang the drama "A Thousand Miles to Jingniang" with Yue Jiu on the stage in Beijing, which is a legendary fate.

The performances of Feng Gege and Fang Chunrong’s actors Ma Yili and Olivia, who are deeply involved in Wang Runsheng’s emotional entanglements respectively, are also important points in the film. Feng Gege, played by Ma Yili, has both a mature and steady childe costume and an aristocratic style with gorgeous clothes. Her encounter with Runsheng is like the love of boya in her childhood, and her feelings are hidden.

Fang Chunrong, played by Olivia, once won the screams of many post-90s and even post-00s audiences when the film was screened. Her interpretation of Chunrong reproduces the pure beauty of women in the mountains in detail, and with extremely gentle and charming eyes, it shows the infinite charm of graceful and touching, and teaches Runsheng to treat each other with the warmest feelings. In the film, Fang Chunrong’s time span of nearly 10 years is accurately presented in Olivia’s beautiful, delicate and moving control. She also won her first international film festival trophy — — The Best Supporting Actress Award in the 10th Macau International Film Festival shows its important position in the film.

The emotional entanglement between Chunrong and Gege and Runsheng can be said to be a very heavy plot clue in Entering Beijing. What is the result of this confusing love puzzle, which needs the audience to go to the cinema to reveal it in person.

On the day of release, the film simultaneously exposed the ending song "Who will take care of your beauty" MV, which was sung by Mi Liang, who plays the imperial concubine in the film. The euphemistic singing combined the two musical elements of ancient style and Beijing opera, which made people listen to it and made up for the twists and turns in the film.

　

The roadshow has been reported frequently, and the young audience has recommended it as a domestic platform for good drama.

On May 8th and 9th, "Into the Capital" was shown in several cinemas in Beijing, and the full-house spectacle surprised Hu Mei and Ma Jinghan who attended the post-screening creative exchange meeting.

Surprisingly, most of the praise for movies comes from young audiences who are mainly from the post-90 s and even the post-00 s. In the question-and-answer session of a post-screening communication session, a young movie fan who is only a few years old ran directly to the stage and asked Hu Mei questions. The scene was very interesting and moved other audiences. Hu Mei therefore felt: "Our country now attaches great importance to the education of young people, which is also an important reason why our films can approach young people."

　

At the screening site, many young viewers longed for Hu Mei’s name and specially came to see the true meaning of the new work "Love Bean". Seeing this scene, Ma Jinghan was also "tickled", and immediately opened his mouth with amazement, and performed a classic drama "Dingjun Mountain", which won the applause of the whole hall with his professional opera skills. Not only that, many fans from Ma Yili and Olivia attended the screening.