CCTV News:The "May Day" holiday is coming to an end, and many people who have gone out to travel have begun to return. The "May Day" holiday health tips issued by China CDC recently pointed out that the public should continue to do a good job of self-health monitoring during the trip, and should return to self-observation for 14 days. Once abnormal symptoms appear, they should take measures to prevent others from being infected, seek medical advice in time and take the initiative to inform doctors of their travel history.

　　Wu Zunyou, Chief Epidemiologist of China CDC:Observing yourself for 14 days is during the journey, because you have contacted many people, and you don’t know the situation of some people. Are there asymptomatic infected people in it, or some infected people have no symptoms at that time? You may be infected when you come into contact with them in the process, and you should consider yourself as likely to be infected after returning. It should be noted that on the one hand, it is necessary to observe the changes in one’s physical condition, on the other hand, it is also necessary to protect oneself and be responsible for society by minimizing contact with more people and reducing such behaviors as dinner and gathering. After returning from a trip, what should self-observation pay attention to? See if there is any fever, body temperature, diarrhea, symptoms that he can feel, or he feels particularly tired, which is different from the usual fatigue before. If this happens, it can’t be relieved or terminated soon after observation, so he needs to go to the doctor at this time. These are all things that should be paid attention to after you come back from your trip.

Original title: Analysis of the development trend of furniture industry in China: the estimated growth rate in the next few years is 15%.

At present, the furniture industry in China has entered a relatively stable growth period, and the growth rate is expected to remain at around 15% in the next few years. The industry is shifting from export to domestic sales; Low-end demand is still huge, but high-end and personalized demand has begun to rise; Some sub-industries tend to be concentrated. We believe that companies with sinking channels and high brand awareness will have advantages in the future. In addition, the growth rate of custom furniture companies will be faster.

　 The growth rate of furniture industry is becoming more and more stable, and furniture enterprises are transforming the domestic market.

　 The extensive export-oriented growth has left, and furniture manufacturers have increased the domestic market.

　 In 2003, the national real estate investment exceeded 1 trillion yuan for the first time, so the furniture industry ushered in the best era. However, the high-speed growth of China’s furniture industry came to an end after the global financial crisis in 2008. Affected by factors such as reduced export demand, rising raw material prices, appreciation of RMB, and decline in export tax rebate rate, furniture enterprises were hit, and the furniture industry entered a more gentle and stable growth period. In 2009, the export delivery value of furniture manufacturing industry decreased by 6.98% year-on-year, which had a great impact on the industry. Many furniture enterprises began to implement the dual-track system of export and domestic sales, and gradually increased the domestic market.

　 Compared with the growth rate of more than 25% in almost every year from 2003 to 2007, the growth rate of output in the last three years is more stable, with CAGR of 17.8%. According to Zhu Changling, chairman of the Furniture Association, in 2012, the total output value of China’s furniture industry reached 1.13 trillion, making it the largest country in furniture production and consumption in the world. According to the revised data of the National Bureau of Statistics, from 2011 to 2013, the total sales of furniture manufacturing companies above designated size in China were 496.68 billion, 565.42 billion and 646.28 billion respectively, with year-on-year growth rates of 25.71%, 13.84% and 14.30% respectively. The CAGR for three years was 17.8%, and the total profit was 299.

　 The low growth rate of exports and the high growth rate of domestic sales offset each other, and the scale of the industry entered a period of gentle growth. In 2013, real estate sales picked up, and the growth rate of sales area in that year reached 17.3%, much higher than in previous years. Even so, the growth rate of furniture sales has not been significantly improved, mainly because of exports. In 2013, the growth rate of exports was only 6.94%, which lowered the total growth rate, while the growth rate of domestic sales was 16.77%. In the first half of 2014, the sales growth rate of furniture industry was 12.87% and the profit growth rate was 17.32%. According to the growth rate of 12.87%, the furniture sales volume in 2014 is estimated to be 729.5 billion, which is slightly lower than that in 2013. We believe that China’s furniture manufacturing industry has entered a stage of steady growth, and the growth rate will be maintained at around 15%, and there will be no large fluctuations in the total amount in the short term.

　 From the perspective of the proportion of import and export, China’s furniture industry is less and less dependent on exports, and the proportion of domestic sales is increasing. Since 2008, the export volume of China’s furniture manufacturing industry has declined every year. In 2013, the proportion reached a low of 23.49%, which was more than 13 percentage points lower than the proportion of 37% in 2008. In the first half of 2014, China’s furniture export delivery value was 78.35 billion yuan, accounting for 23.87%. According to previous years’ experience, the proportion of export delivery value in the first half of 2014 was generally higher than that in the second half. Therefore, we predict that the proportion of exports in 2014 will be around 22.37%, which is 1.12 percentage points lower than that of 23.49% in 2013.

　 Wooden furniture takes the lead, accounting for over 60%.

　 According to the Classification and Code of National Economic Industries issued by the National Bureau of Statistics, China’s furniture manufacturing industry can be divided into five categories according to varieties, namely, wooden furniture manufacturing, bamboo and rattan furniture manufacturing, metal furniture manufacturing, plastic furniture manufacturing and other furniture manufacturing. Furniture owners in China mainly rely on wooden furniture, accounting for more than 60%.

　 The marketing model is mainly based on distribution and joining, supplemented by direct sales.

　 China’s furniture manufacturing enterprises export mainly in ODM/OEM mode. The domestic sales model is mainly based on distribution and joining, and the proportion of direct stores is small. Even some large enterprises are far behind foreign countries in the construction of direct stores. Among the four China furniture companies we counted, Yazhen, a high-end furniture manufacturer, has the highest proportion of direct stores, accounting for 17.5%, which is still lower than the three American companies.

　 The increase in income promotes the transformation of demand to a high level, and high-end furniture manufacturers welcome the opportunity.

　 Income, real estate and export are the main reasons for demand, and urbanization promotes the steady growth of the industry.

　 Based on the data from the third quarter of 2011 to the first quarter of 2014, through regression analysis, we found that the sales area of commercial housing, urbanization rate, per capita disposable income of urban population and export volume all have significant positive effects on furniture sales, and the per capita income of rural residents has almost no impact on furniture sales. Among them, the growth of urban residents’ total disposable income has the greatest impact on furniture income in the past three years, which has led to a total increase of 19.6%, the growth of furniture exports has led to a total increase of 17%, and the growth of real estate sales area has led to a total increase of 10%.

　 Urbanization and per capita income are improving, which is the biggest driving force for future demand growth.

　 Since 2011, China’s urbanization rate has increased by more than 1% every year, reaching 53.73% in 2013. According to the goal of "National New Urbanization Plan (2014-2020)" issued by the State Council in early 2014, China’s population urbanization rate will reach 60% in 2020. In addition, the Plan also calls for the promotion of basic public services such as compulsory education, employment services and affordable housing, so as to solve the problems that it is difficult for agricultural migrants to integrate into urban society and the quality of urbanization is low. If these requirements are implemented, the quality of urbanization will be improved, and the consumption power of new urban population will be improved, which is conducive to furniture consumption demand.

　 The per capita disposable income of urban residents in China is increasing at a rate of about 10% per year. In 2013, the per capita disposable income of urban residents in China reached 26,955 yuan. From the historical experience of the furniture industry in developed countries, furniture consumption will rise sharply and last for a long time after the per capita income reaches 3,000 US dollars, while the per capita disposable income of urban residents in China exceeded 3,000 US dollars in 2011, so we think that this period will be a time when urban residents pay more attention to furniture consumption, and in this respect, the furniture demand in the domestic market will be improved.

　 Real estate is mixed, and second-and third-tier cities are better than first-tier cities.

　 In 2013, China’s real estate sales area reached 1,305.51 million square meters, an increase of 17.3% compared with 2012, much higher than the previous two years. Correspondingly, the growth rate of furniture sales in 2013 also increased to 14.3%. In the first half of 2014, although the sales area of real estate fell again, the sales area of 40 major cities decreased by 6% compared with the same period in 2013, but if the effect of large base in 2013 was removed, the sales area in the first half of 2014 still increased by 21% compared with the same period in 2012. Among them, the sales area of first-tier cities performed poorly, increasing by 8% compared with the same period in 2012, while the second-and third-tier cities performed well, increasing by 18% and 28% respectively compared with the same period in 2012. At present, the purchase restriction policies in second-and third-tier cities have begun to relax, while those in first-tier cities have not. We believe that the relative prosperity of real estate in second-and third-tier cities will make the demand for furniture in second-and third-tier cities grow faster, and the sales of furniture enterprises whose target markets are second-and third-tier cities will also grow faster.

　 The slowdown in export growth does not hinder the overall demand growth.

　 In the past three years, the annual growth rate of China’s furniture exports is very small, CAGR is 7.27%, and the proportion of exports to total sales is decreasing year by year, 26.82%, 25.11% and 23.49% respectively. The main exporting country of China’s furniture is the United States. At the same time, the current furniture imports of the United States mainly come from China, and the amount of furniture imported from China accounts for 56.4% of its total furniture imports and 21% of its total furniture consumption. In the long run, the export competitiveness of China furniture enterprises has weakened due to the increase of wages, electricity charges and other raw material prices in China, the reduction of export tax rebates and anti-dumping duties. From 2009 to 2011, the furniture import situation in the United States was not optimistic. Among its furniture suppliers, the furniture supply increased fastest in Vietnam, with an average increase of 15.3%, followed by Mexico and Taiwan, China, and Chinese mainland ranked fourth, with an increase of 9.9%. It can be seen that the share of China furniture in the US import market is slowly decreasing.

　 Although the export growth rate is slow, the strong domestic demand supports the steady growth of total demand. According to the quarterly data, we get the formula of the relationship between the annual sales of furniture and real estate, urban income and export volume. We estimate that the sales area of commercial housing in 2014 will be 1,240.23 million square meters, the total disposable income of urban residents will be 22,718.8 billion yuan, and the export volume will be 160.3 billion yuan. Therefore, the furniture sales in 2014 will be 724.73 billion yuan, an increase of 12.14% compared with 2013, which is consistent with the year-on-year growth rate of sales in the first half of the year.

　 The demand of domestic furniture industry is polarized, which will be "dumbbell-shaped"

　 With the growth rate of disposable income of urban households and exports relatively stable, the scale of furniture industry is closely related to real estate. We predict the population distribution in 2030 according to the mortality rate and birth rate, and point out that the number of people aged 20-44 (the main buyers) has reached its peak, and the proportion will drop from 33% in 2010 to 24%, and the proportion of people aged 25-35 (the main buyers of the first suite) will also drop from 15% to 9.

　 From this point of view, it is difficult for the total demand of the whole furniture industry to increase continuously in the next fifteen years. Enterprises need to seize the changes in demand types and levels, find new ways to improve profits, and pay attention to potential sub-sectors is king.

　 Domestic furniture demand will change from "pyramid" to "dumbbell"

　 Due to the low per capita consumption level of furniture and the long-term dependence of furniture manufacturing enterprises on exporting a single variety of furniture, the overall grade of China’s furniture industry is low, showing a pyramid shape. About 80% of furniture enterprises are small and medium-sized enterprises, producing and selling low-grade furniture. However, this phenomenon is changing. On the one hand, with the increase in the number of high-yield people in cities, the demand for furniture in star-rated hotels and the upgrading of consumption concepts, the demand for high-grade furniture and personalized furniture has gradually increased. On the other hand, the development of urbanization leads some low-yield rural population to enter cities, which brings a new round of low-end demand to the furniture industry.

　 The increase of star-rated hotels and the mass affluent class brings opportunities for the high-end furniture industry.

　 Star-rated hotels continue to grow, and the demand for replacement furniture is about to peak. Star hotels are a major source of consumption demand for high-end furniture. The number of five-star hotels in China increased from 302 in 2006 to 739 in 2013, and the CAGR was 12.85%. The number of four-star hotels increased from 1,369 in 2006 to 2,361 in 2013, with a CAGR of 9.46%. We divide the demand of star hotels for furniture into:

　 1) New furniture demand. Since 2006, five-star hotels and four-star hotels in China have added 19,300 sets of rooms annually, and 27,800 sets of rooms annually. We estimate that each set of furniture in five-star hotels costs 100,000 yuan and each set of furniture in four-star hotels costs 60,000 yuan, so the average annual demand for new furniture in these hotels is 3.6 billion yuan.

　 In July, 2014, Premier Li Keqiang presided over the the State Council executive meeting, determined the policies and measures to promote the reform and development of tourism, and proposed to strengthen the driving force of tourism development, increase investment in infrastructure, and vigorously develop the elderly, folk customs and health tourism. Therefore, we expect that the construction of star-rated hotels will continue.

　 2) Replace the furniture demand. Generally, four-star and five-star hotels are required to change furniture once every five years. According to this frequency, we predict that China is about to usher in a wave of demand for furniture replacement. In 2013, the demand for furniture replacement in star hotels in China will be about 5.2 billion, and in 2017, we expect that the demand for furniture replacement in star hotels in China will be nearly 13 billion.

　 The increase in the number of wealthy people in China provides a foundation for the development of high-end furniture. The number of affluent people in China was 11.97 million in 2013, and it is expected to reach 14.01 million in 2014, up 17.04% year-on-year, with a rapid growth rate. Among them, most people are in the age of the main group of buyers, accounting for 53.6% of the people under 40, and over 80% under 50. In addition, their children are younger, accounting for 34.2%, 32.5% and 24.4% under 10 years old, 10-20 years old and 20-30 years old respectively. This age structure that the number of people decreases with age makes the demand for wedding furniture increase year by year.

　 The change of consumption concept and finely decorated houses jointly promote the scale growth of customized furniture industry.

　 Custom-made furniture is tailor-made, personalized design, and large-scale and standardized production of furniture. Although custom-made furniture has entered the domestic market for more than ten years, it still belongs to a new industry, accounting for about 10% of the total furniture market share, with great development potential. Custom-made furniture well meets the difference between the use space of furniture and the individual needs of users. With the younger age structure of furniture consumers, individual needs have become the first appeal of decoration, which also brings opportunities to custom-made furniture manufacturers.

　 According to the White Paper on the Development and Consumption of Customized Household Industry in China in 2013 issued by the Solid Wood Customization Committee of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce, at present, among about 100 million urban households in China, the ownership rate of the whole kitchen, cloakroom and private wine cellar is only 6.8%, far below the average level of 35% in developed countries in Europe and America. In addition, about 29% of urban households said that they would buy and install the whole home in the next three to five years. In the next five years, the total demand or intentional purchase of customized homes in China will be about 29 million sets, with an average of 5.8 million sets per year.

　 Hardcover brings opportunities for overall custom furniture. The proportion of hardcover houses in China is relatively low, and the average proportion of fine decoration in China is less than 10%. In 2011, the proportion of hardcover houses in Beijing and Shanghai was around 21%, and that in Guangzhou was 32.9%, far below 80% in developed countries, which has broad room for improvement. From 1966 to 1975, Japan experienced the golden period of residential fine decoration and industrialization, which was driven by three main factors: 1) the post-war generation had higher requirements for urban housing conditions and decoration; 2) The rising labor cost of decoration makes batch decoration the only way; 3) Policy promotion. These three driving factors are consistent with China’s current situation. The rising income of urban residents has higher and higher requirements for housing, the increase in labor costs and the encouragement of the Ministry of Housing and Urban-Rural Development for finely decorated housing will drive the development of finely decorated housing in China. In 2012, among the projects of major real estate developers in China, the proportion of fine decoration projects exceeded 50%.

　 The increase in finely decorated houses means an increase in the demand for overall customized furniture. At the same time, selling furniture directly to large customers such as real estate developers saves the marketing management expenses of enterprises. We expect this to become a big profit growth point for customized furniture manufacturing enterprises.

　 The demand for low-end furniture is still the cornerstone of China’s furniture market.

　 The huge scale of the low-end market is the present situation of China’s furniture industry. Affected by urbanization, a large number of rural people with low consumption capacity will enter cities, which will provide impetus for new low-end demand.

　 The industry pattern is loose and there are many opportunities for leading enterprises.

　 Judging from the trend and external conditions, the furniture manufacturing industry has gone through a period of rapid growth and started to enter a period of steady growth. Therefore, furniture manufacturing enterprises will face more intense competition, and the profit growth needs to be realized by expanding market share and brand strategy.

　 The overall industry concentration is low, and the integration will be carried out from mattresses and customized furniture.

　 Multi-level demand structure and large low-end demand are the two main reasons for the low concentration of China’s industries. Furniture manufacturing industry has the characteristics of low entry threshold and diverse choices of consumers, so the concentration of furniture industry in all countries is low. Yihua Wood, the largest furniture manufacturer in China, accounts for less than 1% of the market, and the market share of the top 10 enterprises is less than 3%. As the second largest furniture producer in the world, the United States is also the same. The share of the top 50 furniture manufacturers in the United States is only about 40%, and the concentration is slightly higher than that in China. There are two main reasons why the concentration of furniture manufacturing industry in China is lower than that in the United States. The first reason is that the uneven development of urban and rural areas and the eastern, central and western regions in China has formed a multi-level demand structure, and the products of a single enterprise are difficult to meet different levels of consumer demand, and most enterprises only focus on a certain level of consumption.

　 Secondly, there is a huge demand for low-end furniture, poor consumer brand awareness and lack of industry standards, which directly leads to a large number of small and medium-sized furniture manufacturers targeting low-end consumers in China. According to statistics, 80% of furniture manufacturing enterprises in China are small and medium-sized enterprises. On the one hand, the gross profit margin of these furniture enterprises is low (about 15%), and they don’t have enough expense space to achieve large-scale national expansion. On the other hand, their capital strength is limited, and it is difficult for the whole industry to have large-scale mergers and acquisitions.

　 Although the phenomenon of low concentration in the whole furniture industry is difficult to change for a while, the concentration in some sub-sectors is expected to be improved in the future, such as mattress industry and customized furniture industry. The mattress industry has concentrated space and motivation. The top 10 mattress manufacturers in the United States are expected to expand rapidly, accounting for more than 75% of the market share, while the top eight mattress brands in China only account for 11.16%, and the leading mattress enterprise Xilinmen only accounts for 3.98%. The main reason is that the history of China’s mattress industry is short, the functional characteristics are not generally recognized, and the market share is still homogenized.

　 Product possession. With the improvement of residents’ consumption level and people paying more and more attention to sleep quality, we believe that enterprises with technological advantages and independent brand advantages will gain greater market share, and small enterprises that focus on manufacturing and light quality will be eliminated because of increasingly fierce industry competition.

　 Sophia and Haolaike, two leading enterprises of custom furniture, are growing rapidly.

　 At present, the concentration of customized furniture industry in China is not high, and the market share of the top five companies is around 12%, which has room for improvement. The reasons for the concentration trend of custom-made furniture industry are as follows: First, the production of custom-made furniture stems from consumers’ requirements for personalization and craftsmanship at the same time, and the main consumers in the future tend to be middle and high-end consumers, who pay more attention to quality and brand, so the living environment of small and medium-sized enterprises is difficult. Second, although the entry threshold of custom-made furniture industry is low, there are many barriers to make it bigger, which require the gradual accumulation of flexible manufacturing mode, information system construction and service capacity construction, so it is easy for large enterprises to consolidate their market share.

　 The industry leader Sophia’s revenue has been growing at a high speed in the past six years, with CAGR of 50.55%. In 2013, the revenue was 8.85 times that of 2008, and the company’s market share was 7% in 2011, more than doubling from 3.3% in 2006. Guangzhou Haolaike, the second largest company, has a CAGR of 30% in the past two years, which has grown rapidly and is higher than the market average. We expect that the scale and market share of leading customized furniture enterprises will increase rapidly.

　 The business strategy of enterprises should be paid attention to when exporting to domestic market.

　 Since the financial crisis, the export proportion of China’s furniture manufacturing industry has been declining every year. The unstable foreign economic environment and the growing domestic demand have made many enterprises begin to transform and aim at the domestic market. The most obvious manifestation of this phenomenon is the enterprises with a relatively large proportion of exports before, such as Yihua Wood and Meike Home. Yihua Wood’s export revenue accounted for 98.19% in 2008, and fell to 84.98% in 2013. The company continuously promoted the domestic marketing model of "experience hall+specialty store" and established a WeChat marketing platform with Tencent, aiming at vigorously deploying domestic furniture sales. Meike Home’s export revenue accounted for 61.54% in 2008, and decreased to 39.89% in 2013.

　 The operating expenses of large enterprises perform well, which is conducive to the development of brand strategy.

　 Compared with similar furniture companies in the United States, large furniture manufacturing companies in China have performed well in operating expenses. The average sales and management expenses of similar furniture companies in the United States account for more than 80% of the gross profit, while China only accounts for 57%. It can be seen that China’s furniture manufacturing enterprises still have a lot of room for independent changes in sales management expenses, which is conducive to the development of enterprise strategy.

　 China’s furniture industry is still in the growth stage, with low brand recognition, and there is still room for improvement in the future. At present, the good performance of operating expenses makes the company have enough space to enhance its brand competitiveness in the industry while maintaining profitability, such as expanding sales channels, improving research and development capabilities and expanding advertising.

　 Gross profit margin has an upward trend.

　 Compared with batch export, the gross profit margin of domestic sales is higher. The average comprehensive gross profit margin of the nine furniture manufacturing enterprises that have been listed and are going to be listed is about 39%, the average export gross profit margin is 22.43%, and the average domestic gross profit margin is 40.67%. Among them, Zhejiang Yongyi’s main business is seat production and sales, which is quite different from other furniture companies’ products, so the gross profit margin is significantly lower; Sophia’s main product, customized furniture, cannot be exported, and its export products are basically furniture parts and floors with lower gross profit margin, so the gross profit margin of export is far lower than that of its domestic business.

　 The average gross profit margin of similar furniture manufacturing listed companies in the United States is 40%, which is similar to that in China. However, among the furniture manufacturing companies in the United States, the gross profit margin of some companies is obviously low, because they include transportation expenses in their operating costs. If the transportation expenses are added back to the gross profit according to the average transportation expenses of 7.5% in the United States, the average gross profit margin of similar furniture companies in the United States will be 45%, slightly higher than that in China.

　 In recent years, the gross profit margin of large furniture manufacturing companies in China has basically increased, and we think this trend will continue in the future for two main reasons:

　 1. Continuous optimization of business structure. The company gradually increases the proportion of businesses with higher gross profit margin (such as retail business and domestic sales business) and reduces the proportion of businesses with low gross profit margin. For example, Meike Home has increased the proportion of its retail business with higher gross profit margin from 36% in 2006 to 59% in 2013.

　 Therefore, the comprehensive gross profit margin has also increased from 30% to 52%. The comprehensive gross profit margin of Yihua Wood also increased with the continuous increase of the proportion of domestic sales. We believe that the business trend of furniture manufacturing companies in the future will be to combine production and marketing, to domestic sales and retail sales, so the gross profit margin will be further improved.

　 2. The cost of advertising is increasing. Advertising is the key to enhancing brand recognition, and enhancing brand recognition is the key to improving gross profit margin. The average advertising cost in China accounts for only 7.71% of gross profit, which is far lower than the level of 15.8% in the United States, and there is room for improvement. In recent years, the advertising expenses of three furniture listed companies except Yihua Wood Industry are on the rise. We believe that with the intensification of brand competition, the advertising expenses of the companies will continue to increase in the future. In addition, as Yihua Wood further expands its sales in the domestic furniture market, its advertising expenditure will certainly increase in the future. In addition to the above two reasons, if large furniture manufacturers can further strengthen the construction of direct stores,

　 Its gross profit margin will also increase. Generally speaking, for furniture manufacturers, the gross profit margin of direct stores is higher than that of dealer stores. Take Sofia as an example. In 2010, the gross profit margin of direct stores was as high as 55%, while that of dealer stores was only 35%. Direct stores have the disadvantages of large initial investment, low short-term return and high management cost. But for companies with capital strength and long-term strategic vision, direct stores can not only bring higher gross profit margin, but also better implement the company’s business philosophy and feedback the user experience, which is beneficial to establishing brand effect and is a better choice.

　 Optimistic about the expansion speed of channel sinking enterprises

　 The sinking of channels is conducive to the expansion of sales scale.

　 From the perspective of regional structure, both East China and South China are the most developed areas in furniture industry, and their furniture income accounts for 64.7% of the total furniture income in China. The regional differences in export delivery value are more obvious. export delivery value in East and South China accounts for 90% of the total exports, while export delivery value in Southwest China is almost zero because of its geographical location.

　 We compared the income of furniture industry in different regions in 2008, 2009 and recent years, and found that the proportion of furniture income in East China and South China is shifting to Central China and Southwest China, and its proportion has dropped from 72.4% in 2008 to 66% now. Combined with the fact that the growth rate of consumption level in different regions is similar, we believe that the reason for the above phenomenon is that the furniture consumption growth in the relatively backward central and western regions is higher than that in the more developed east. By comparing the income of furniture industry in Beijing, Shanghai and the four richest provinces, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces and cities, we get similar results. The proportion of furniture income in the six richest provinces and cities has dropped from 67% in 2008 to 53% now. In view of the fact that the consumption growth level of different regions in China is very similar in recent years, we don’t expect this trend to change in the future, so the furniture consumption growth rate of regions with low consumption level will be higher than that of regions with high consumption level in the future.

　 Earlier, we explained the impact of real estate transactions on furniture demand. From the perspective of real estate transactions in first, second and third tier cities, the growth rate of real estate transactions in first-tier cities was basically lower than that in second and third tier cities in recent years. From 2011 to 2013, the average annual growth rate of first-tier cities was 6.4%, the growth rate of second-tier cities was 12.3%, and the growth rate of third-tier cities was 9.6%. Based on the above two points, we think that some companies that sink their sales channels will be more likely to expand their sales scale.

　 Discussion on four major trends

　 We have the following judgments on the future trend of the furniture industry: 1. The proportion of domestic sales will be further expanded, and furniture companies with domestic sales as the mainstay have greater opportunities to outperform the market. 2. The future profit growth rate of customized furniture companies will be higher than average. 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. 4. Channel sinking is the marketing trend of large furniture companies.

　 1. The proportion of domestic sales will be further expanded, and furniture companies mainly engaged in domestic sales will have greater opportunities to outperform the market. The domestic sales growth rate of the whole furniture industry is obviously higher than the export growth rate, and the furniture companies also pay more attention to the domestic market. Judging from the market reaction, four listed companies in the furniture manufacturing industry have outperformed the Shanghai Composite Index since their listing, and Sophia and Xilinmen, which account for a large proportion of domestic sales, have a weak correlation with the Shanghai Composite Index; The stock price of Yihua Wood, which is mainly sold in domestic market, fluctuates in the same way as that of the Shanghai Composite Index. However, Meike Home, which has experienced the transition from export to domestic sales, was in line with the fluctuation of Shanghai Composite Index before the transition, and gradually outperformed the market after the transition. Therefore, we believe that the domestic furniture market has more potential than foreign countries, and the domestic sales of furniture manufacturing companies are the key to their stock price outperforming the market.

　 2. The future profit growth rate of customized furniture companies will be higher than average. The development of customized furniture in the future is driven by the following factors: 1) the upgrading of consumption concept and the demand for personalized home; 2) The increase of small and medium-sized housing in cities leads to people’s concern about space utilization; 3) The increase of finely decorated houses. From the historical trend, the net profit and share price of Sophia, the only customized furniture listed company, have risen rapidly.

　 3. Brand competition is the focus of future furniture company competition, and dominant brands are favored by investors. In China, most kinds of furniture belong to durable consumer goods. With the improvement of consumption power, people will pay more attention to quality when buying furniture, so brand competition will become the focus of future competition for enterprises. Judging from the market reaction, investors also pay more attention to the brand building of enterprises. Take Xilinmen as an example, the stock price of Xilinmen increased by as high as 83.7% from July 2013 to April 2014. During this period, the company carried out a number of projects conducive to brand building, such as holding a national new product order meeting, cooperating with Disney and Aiying Company, accepting Disney brand license and Doraemon brand authorization, and signing a cooperation agreement with Melaleuca Home Network.

　 4. Channel sinking is the marketing trend of large furniture companies. The overall demand for furniture consumption in China’s second-and third-tier cities is huge. If we count the cities with per capita consumption expenditure exceeding 20,000, we estimate that the furniture consumption in second-tier cities accounts for 53.2%, that in first-tier street furniture accounts for 31.2%, and that in third-tier street furniture accounts for 15.7%. If all the first, second and third tier cities are counted, the consumption of second-tier street furniture accounts for 44.8%, that of third-tier street furniture accounts for 37.8%, and that of first-tier street furniture accounts for 17.4%. In addition, the sales of real estate in second-and third-tier cities are better than those in first-tier cities, and the growth rate of consumption level in second-and third-tier cities is similar to that in first-tier cities, and the stimulation of furniture consumption brought by consumption growth is higher than that in first-tier cities, so we predict that the growth rate of furniture demand in second-and third-tier cities will be faster. At present, the sales networks of four furniture listed companies are all spread all over the country, and the trend of opening specialty stores in second, third and even fourth tier cities is also obvious. It has become the consensus of furniture manufacturing companies that the sinking of channels is conducive to expanding market share.

(Internship Editor: Jiang Dongni)

[F-450 XLT Regular Cab, pulling small construction machinery through gooseneck trailer]

[Super Duty series optional PTO, did you think of Unimok? 】

[Super Duty car changed into dump truck, wrecker and engineering truck]

[Heavy truck F-650 series, dragging the front page upright, quite Optimus Prime’s aura]

[F-750 Super Cab, it is impossible to step into the cab]

　　Xinhua News Agency, Beijing, May 22nd 　Title: Build a battle fortress for comprehensively promoting rural revitalization — — The change of village "two committees" nationwide was successfully completed.

　　Xinhua news agency reporter

　　If the nation is to be revived, the countryside will be revitalized; To revitalize the countryside, the "leading geese" must be strong.

　　In October 2020, the term of office of the village "two committees" was changed from three years to five years, and the first change of office was started in 31 provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps, which was carried out simultaneously with counties and townships. At present, 491,000 village teams across the country have successfully completed the transition.

　　The cadres and the masses generally reflected that the change was strict, vigorous, positive and effective, and they chose to be a good team, which changed the situation of stability and unity, formed a good atmosphere for entrepreneurs, and solidly built a fighting fortress for comprehensively promoting rural revitalization.

　　Strengthen organization and leadership, and compact the responsibility of the change of work layer by layer.

　　The leadership of the party is the key to do a good job in the transition.

　　The CPC Central Committee and the State Council attached great importance to the change of the village’s "two committees". General Secretary of the Supreme Leader made important instructions for many times, went deep into the village for investigation when visiting relevant places, raised ardent hopes for village cadres, and cared for party member and the masses, which pointed out the direction and set an example for party committees at all levels to earnestly fulfill their responsibilities of managing the party and the party and carefully organize the change.

　　The Organization Department of the Central Committee and the Ministry of Civil Affairs conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary, and guide and promote all localities to do a good job in the village "two committees" change. Party committees and governments at all levels shoulder their responsibilities and pay close attention to reality, ensuring the successful completion of this general election and achieving the expected purpose.

　　"The cadres in the county towns often come to the village, and the policy and discipline of re-election are household names." Liu Rongwen, the leader of Kewang Village, Shijiao Town, Fogang County, Guangdong Province, said that after the re-election work was carried out, cadres would come at night when they were not available during the day and at weekends when they were not available on weekdays, patiently preaching policies and guiding work.

　　In order to compact the responsibility, Fogang County set up a leading group and office for the change of work headed by the county party secretary; The whole county implements the mechanism of leading cadres’ joint responsibility for villages, and 29 county leaders "stick their hands in the end". Every week, they lead teams to sink villages (groups) to analyze and judge the truth, investigate and resolve contradictions, and publicize the discipline of change.

　　All localities strengthen the leadership of the Party, give full play to organizational advantages, and do all the work in detail to ensure the smooth and smooth progress of the general election. Thirty-one provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps have set up a new leading group headed by Party secretary, deputy secretary or organization minister, and established a working mechanism in which the organization department takes the lead in coordination, the civil affairs department cooperates closely and the relevant departments participate together. Party Committee secretaries of Beijing, Tianjin, Shanghai, Guangdong, Chongqing, Xinjiang and other provinces and cities all went deep into the village to investigate, regularly listened to the change of office and promoted the work to be carried out in a solid manner.

　　At the same time, all localities generally implement the guidance and promotion mechanism that provincial leaders contact cities, counties, municipal leaders Bao County Lian Xiang, county leaders Bao Xiang Lian Cun, township (street) cadres and resident cadres, especially to promote the secretary of county and township party committees to firmly grasp the change of office.

　　"We have fully implemented the system of hanging points and linking. The city leaders have covered 90 counties (cities, districts), and more than 3,000 county-level leadership team members have fully covered the countryside, from the preparation work to the completion of the whole change." The relevant responsible comrades of the Organization Department of Zhejiang Provincial Party Committee introduced that the leaders of Baolian County, the leaders of towns and streets, and the "three-person group" of resident cadres provided all-round guidance.

　　In Weishan Yi and Hui Autonomous County, Yunnan Province, the township party committees have accurately identified the operation of the team, the current situation of party member, the reserve of candidates, the demands of the masses, potential risks, etc., so as to make the base clear and the election clear; At the same time, party member cadres from counties, townships (towns) and villages held mass meetings in 1341 villagers’ groups throughout the county to ensure that the work covered every branch, every party member and the masses.

　　The organization and leadership are strong, and the transition work is carried out in an orderly manner. All localities adhere to the unity of the party’s leadership, promote democracy and act according to law, adhere to the combination of goal orientation, problem orientation and result orientation, organize and implement with high standards and quality, and implement a series of effective measures throughout the process of re-election.

　　"Going deep into the water" selects talents and makes "good seedlings" stand out.

　　In Chudun Village, luozhuang, Linyi City, Shandong Province, baskets of vegetables are being sealed and packed on the assembly line. Yu Zhang, a retired soldier born in 1991, returned to the village to stand for election as a "soldier’s branch secretary". He showed his specialty and led the village party branch to establish an e-commerce cooperative. Relying on the emerging formats such as "internet plus", e-commerce and live broadcast, he promoted the sales of agricultural products to the fast lane of "e-commerce economy" and promoted the collective income of the village.

　　The quality of candidates determines the quality of the whole transition work. In order to select "good seeds", Shandong Province insists on putting political standards in the first place, so that outstanding talents who are willing, practical and successful have the opportunity to have a stage. The province has organized two rounds of analysis and judgment, and all localities have selected talents and appointed talents in the "deep water", implemented the "return plan" for outstanding talents in rural areas and the "progressive training plan" for reserve talents, and successively returned 36,000 talents abroad.

　　Qianqiu inheritance, talent-oriented. Selecting excellent and strong cadres is an important task in this transition. All localities have broadened their channels, and selected talents and abilities in an eclectic way by "staying" among current village cadres, "picking" among rural youth with outstanding performance in major work, "choosing" among rich leaders and outstanding veterans, and "inviting" among migrant workers and university graduates.

　　"Before the re-election, village cadres were generally older, with low academic qualifications and weak ability." The relevant person in charge of the Organization Department of Changzhou District Committee of Wuzhou City, Guangxi Province frankly stated that at the beginning of the change, the district paid attention to strictly selecting people from the source. Changzhou District dispatched 31 department-level cadres to lead the team, investigated and analyzed 45 villages in the district one by one, conducted heart-to-heart talks, and produced a "physical examination report" to check the political performance, performance of duties, honesty and self-discipline of 835 initial candidates. At the same time, through research, recommendation from the masses in party member, selection of government agencies and units, and external liaison and feedback, we will comprehensively broaden the channels for talent selection.

　　"Did you see the candidates posted in the village? Which cadres are you impressed with? " "What do you think is good about this cadre?" With questions, the new working group went door to door to collect opinions and suggestions from the masses, weed out "sick seedlings" and pick out "good seedlings", and a group of capable and responsible people stood out. "By the masses to participate in the screening, let us really realize that the golden cup and the silver cup are not as good as the reputation of the people." Li Liusong, newly elected secretary of the Party branch and director of the village committee of Ludong Village, Daoshui Town, said.

　　Choosing the best and matching the best is the goal, and strict control is the guarantee. Tangshan City, Hebei Province refined the negative list, set up a special class for joint qualification examination, introduced a joint qualification examination method, and checked all interested candidates at different levels. There were 30,130 pre-qualified candidates in county and township qualifications, and 1,389 unqualified candidates were cleared. Qilian County, Qinghai Province, through the village-level "entrance", the township "supervision" and the county-level "examination", the 150 members of the village party organizations to be recommended are comprehensively portrayed from five dimensions, such as qualifications, mass base and moral conduct, to prevent "recommendation with illness" and "election with illness".

　　Focusing on rural revitalization, all localities have chosen the best among the good and the best among the strong "leading geese", and a large number of outstanding talents who are interested in rural revitalization have entered the village "two committees" team, which has injected momentum into the realization of high-quality rural development.

　　The data shows that the overall optimization of the village team structure, especially the leaders’ team, has been achieved after the re-election: the academic qualifications have been significantly improved, with 74% of the members of the village "two committees" having a high school (technical secondary school) education or above, an increase of 16.7 percentage points, and 46.4% of the village party secretary having a college education or above, an increase of 19.9 percentage points. The proportion of capable people has increased, and 73.6% of the village party secretaries are experts in getting rich in their villages, people returning from work and business, college graduates, retired military personnel and other people with strong ability to get rich, an increase of 23.6 percentage points. Women members have increased, accounting for 28.1% of village teams, up by 7.1 percentage points, and each village team has at least one woman member. The age has generally declined, and the average age of the members of the village "two committees" is 42.5 years old, a decrease of 5.9 years; The average age of village party secretaries is 45.4 years old, down by 3.9 years, and 96.7% of villages have team members under the age of 35.

　　When talents get together, careers flourish. The new team with high academic qualifications, full energy and vitality is showing a new atmosphere with hard work.

　　Strict discipline and clear rules ensure that the general election is clean and upright.

　　Wu Mingxia, member of the Party Committee of Dongwu Town, Yinzhou District, Ningbo City, Zhejiang Province, was deeply impressed by the first voter on the election day of Xiaobai Village Committee: "Before dawn, the 80-year-old Lin Rubao came to the ballot box and cast his sacred vote." The villagers are used to getting up early, and the day before the vote, the staff made full preparations to welcome the voters early.

　　In order to ensure the smooth transition process, Dongwu Town has launched the "two calendars and five processes". "With the calendar and process, it is clear what to do every day and which steps to perform, and it is very convenient to operate." Dong Yingying, a cadre of the Party and Government Office in Dongwu Town, said.

　　It is directly related to the success or failure of the re-election work to promote strictly according to the law and regulations and create a clean and tidy environment. All localities strictly abide by relevant laws and regulations, and keep a close eye on key nodes such as voter registration, candidate nomination and voting to ensure that the general election is carried out in a healthy and orderly manner within the policy framework and laws and regulations.

　　Tianjin has instructed all districts to formulate the work flow chart of the general election, democratic recommendation, voter registration and other more than 20 kinds of normative supporting guides to provide behavioral norms and basic compliance. Shanghai issued a guide manual, revised the general election instructions and work procedures, organized business training in different levels and categories, and organized a total of 5,877 trainings covering 280,000 person-times. Chongqing uses the intelligent governance platform to automatically publish announcements, count votes, make statistics and generate electronic files, and dynamically track and master the election progress of each district, county and town … … Through the production of work manuals, election templates, simulation drills and training courses, the work level of front-line personnel has been effectively improved in various places.

　　All localities also insist on giving priority to education, warning and prevention, generally carry out publicity and warning education on the change of discipline, and sign a letter of commitment on discipline to ensure that the election is clean and tidy. Shanxi, Inner Mongolia, Heilongjiang, Jiangxi, Tibet and other places have made the people of party member know the bottom line and the red line by widely distributing and posting publicity materials on the discipline of the new term. Jilin, Anhui, Sichuan, Shaanxi, Xinjiang Production and Construction Corps and other places have taken various ways to carry out discipline education for the new term, such as watching warning education films, having heart-to-heart talks, and signing discipline commitment letters, so as to lay a good "vaccination".

　　In this round of change, all localities have fully covered the supervision of the village’s "two committees", especially strengthening the supervision of the election Committee’s selection, candidate nomination and voting, setting up "high-voltage lines" and reading "tight spells". At the same time, all localities have established a quick check mechanism for changing letters and visits, and the "12380" comprehensive report acceptance platform is open 24 hours a day, checking the report clues one by one and finding that they are investigated together.

　　"We have seen every step of this transition, and we are polite, open and transparent. The elected secretary is smart, capable, and fair, and is the masses ‘ On my mind ’ People, we have one hundred support and one hundred rest assured. " Old party member, Lanlong Village, Henan Mongolian Autonomous County, Qinghai Province, said.

　　In accordance with the law, discipline and discipline, a clean and tidy transition environment laid the foundation for the smooth handover of the new and old teams, and also unloaded the burden for the new team to go into battle lightly. According to statistics, the number of cases of violation of discipline and law investigated and dealt with in various places decreased by 65.4% compared with the last round of change, and the number of letters and visits received decreased by 62.1%.

　　Do a good job in the second half of the article and promote the new team officers to start businesses.

　　How is the new team running in? How are the promises made during the election? Three months after the end of the term change, Zhengzhou City, Henan Province launched a comprehensive initial evaluation and carried out the activity of "Bright Commitment Competition Performance Compared with Motivation" for the village party secretary.

　　On June 9, 2021, Zhengzhou City held the "Top Ten" village party organization secretary competition, and a total of 16 village party organization secretaries participated in the competition after layers of screening. Combined with the previous field trip and on-site performance, the "Top Ten" village party secretary was selected, and the municipal finance gave his village a reward of 200,000 yuan. For the secretary of the party organization in "Baiyou" villages, the county-level finance will give each village a reward of 100,000 yuan to increase the operating funds of village-level organizations.

　　After watching the competition, Lu Yafei, secretary of the Party Committee of Houhe Lu Cun, Zhongyuan District, Zhengzhou City, said excitedly, "This stage is tailor-made for our grassroots cadres and was selected ‘ Top ten ’ The secretary is an example for us to learn, and I know what to do! "

　　Changing well is the foundation, and doing well is the key. All localities should pay close attention to supporting facilities, closely connect, engage in training and strengthen supervision, do a good job in the second half of the post-change, and promote the new team to clear their minds and enter the role as soon as possible.

　　"There are 23 square ponds in our village, but they have not been used. The training visit opened my mind. " Wang Xing, secretary of the Party branch of Xicun Village, Harqin Town, Jianping County, Chaoyang City, Liaoning Province, immediately organized a discussion between village cadres and representatives of the masses in party member. In order to adjust the industrial structure, everyone brainstormed a development idea of leisure tourism covering rice planting, pond fishing and folk experience. At present, relying on rice fields and square ponds, Xicun has built Mongolian yurts with folk characteristics, striving to create a good place for tourists to spend their holidays.

　　Some provinces, autonomous regions and municipalities have promoted the new team to roll up their sleeves and work hard in promoting rural revitalization in an all-round way by carrying out performance training, supervision and guidance, and improving mechanisms. By February 2022, 87% and 86.2% of the members of the village "two committees" had been trained, and 60% of the village party secretaries were trained at the provincial and municipal levels. Other members of the "two committees" were generally trained in rotation at the county level. Hunan, Hubei, Hainan, Guizhou, Gansu and other places have carried out large-scale training for village party secretaries at the provincial level; Fujian, Sichuan, Ningxia and other places, in combination with the pilot of "mentoring system", organized mentoring for new village cadres.

　　In Hejian Village, Dongba Street, Gaochun District, Nanjing City, Jiangsu Province, all the newly appointed village cadres made a package to enter the household. Through extensive consultation with the masses, eight projects, including road improvement around the village, renovation of 269 mu of abandoned land and maintenance of seven public toilets, were identified as the first batch of things to be done, and they were implemented in full swing … … In all parts of the country, the new team that just took office combined with the study and education of party history to do a good job of "opening the door", win support with hard work and win word of mouth with actual achievements. They went to every household to listen to opinions and ask for needs, determined key issues, and implemented them one by one, making real contributions and seeking practical results in improving people’s production and living conditions, enhancing the appearance of villages and developing characteristic industries.

　　A strong grass-roots unit makes the country strong, and a secure grass-roots unit makes the world safe. At present, the new village "two committees" team has taken over the baton, and the majority of village cadres will work hard and persevere in the new journey of comprehensively promoting rural revitalization, take a new road to catch the exam with new weather and new actions, and write a new chapter worthy of history, the times and the people.

　　Diaphragm materials are common in our life, such as explosion-proof film on automobile glass and protective film on mobile phone panel. What many people don’t know is that there is also a diaphragm in our mobile phone battery, which is used to prevent the battery from short circuit and transmit ions at the same time. After years of research, researchers of China University of Science and Technology designed a new type of ion conducting membrane. This ionic membrane is expected to be widely used in energy conversion, large-scale energy storage and distributed power generation. The research results were published in the international academic journal Nature on April 26th, Beijing time.

△ Researchers show the new domestic ionic membrane.

　　Ion-exchange membrane is the key component of electrochemical devices or equipment such as flow battery and fuel cell. It should not only prevent short circuit, but also ensure the efficient passage of ions during charging and discharging, and reduce the loss. However, traditional ion-exchange membrane is prone to swelling and deformation after absorbing water, and its structure is loose, especially after being used for a long time, which may lead to structural aging and performance degradation. This kind of new ionic membrane developed by researchers of China University of Science and Technology has solved the problem that ions can’t have both conductivity and selectivity in materials, and the ion transmission is faster, and the near frictionless conduction is realized in the membrane. The charging and discharging current density of the flow battery assembled with this membrane can reach 500 mA per square centimeter, which is stronger than the traditional ionic membrane, less prone to aging, and will not swell due to water absorption.

△ China University of Science and Technology domestic ionic membrane researchers

　　It is understood that for many years, efficient storage and utilization of new energy sources such as solar energy and wind energy has been an important research and development topic for Chinese researchers. The advent of this domestic ionic membrane will break the technical monopoly of similar products abroad for many years, greatly improve the efficiency of energy storage equipment such as flow batteries, and is expected to be widely used in the energy storage field of new energy sources such as solar energy and wind energy in China. At present, researchers are stepping up the mass production of this type of ionic membrane.

　　Professor Xu Tongwen of China University of Science and Technology introduced that we can combine this new flow battery energy storage technology with our power grid for household electricity and industrial production. We can also store the electricity generated by solar energy and solar panels and build a power station to charge cars. In this way, we can save energy and protect the environment, and promote our country to achieve the goal of "double carbon". (CCTV reporter Chu Erjia Wang Shuai)

[Pacific Auto Evaluation Channel] Chuanqi GS3 (parameter picture) (inquiry base price | reference matching) is the sales responsibility of Guangzhou Automobile Chuanqi in the small SUV market segment. With its low entry threshold and dynamic fashion design, it quickly won the favor of a new generation of young people in 2017, and its market performance has been very good. In March of this year, Chuanqi GS3 also ushered in a new generation of models-Chuanqi GS3 Shadow Speed. As the third model of Chuanqi "Shadow" generation family, the new car has been improved in all aspects, such as internal and external values, intelligent configuration and power. What’s the actual performance? It is the focus of our next experience.

The car purchase policy is very friendly to young people.

Buy at a low threshold and sell cars at a high rate of preservation.

The new generation Chuanqi GS3· Shadow Speed has launched four models, with the selling price range of 858-111,800 yuan. In addition to the good price, GAC Chuanqi also brought more surprises at the launch conference of GS3· Shadow Speed. Just after the sale price of the new car was announced, before the cheers on the scene dissipated, the official announced the "triple gift" for the listing of the new car. Among them, the "financial gift" provided a financial scheme with zero down payment, and also provided flexible repayment services. Only 66 yuan was repaid in each of the first six issues, which greatly reduced the threshold for young people to buy a car and let the car land as soon as possible.

Guangzhou Automobile Chuanqi GS3· Shadow Speed Model Price (10,000 yuan) Jin Jin Edition 8.58 Jin Zhi Edition 9.58 Jin Zhi Edition 10.58R-STYLE Edition 11.18 Speed Enjoy Financial Gift: Flexible repayment, ultra-low monthly payment for 66 yuan (the first six issues); 0 yuan down payment, easy to get on the bus

Enjoy the gift of value preservation immediately: 20% discount for value preservation and redemption for up to 3 years.

Enjoy the traffic gift: free basic traffic for life and free entertainment traffic for 3 years (6G/ month).

However, what makes everyone at the scene can’t help cheering again is the "value-preserving ceremony", that is, car buyers can enjoy the value-preserving and redemption service of up to 3 years and 20% discount. That is to say, when everyone’s Chuanqi GS3· Shadow Speed expires for 3 years, if they want to buy other models of Guangzhou Automobile Chuanqi brand, the official will buy back everyone’s vehicles at the highest 80% preservation rate (according to the fare). The depreciation amount after 3 years can also be converted into a daily usage fee deduction.

This means that users can not only buy cars at a low threshold, but also sell cars at a high rate of preservation, thus eliminating consumers’ "residual anxiety" about new cars. This "buy-and-sell" shows a strong inclusiveness and the initial intention of Guangzhou Automobile Chuanqi, a national brand.

Of course, whether it’s a financial plan or a high rate of preservation, these are just one of the eye-catching factors. Ultimately, the core that can affect young people’s car purchase decisions depends on the product strength itself, so next we will conduct a detailed test experience on Chuanqi GS3· Shadow Speed.

Appearance: R-STYLE version is so cool!

The main consumers of small SUVs are young people, so Chuanqi GS3 Shadow Speed also focuses on the improvement of face value in this upgrade. At a glance, it can be seen that the appearance of Chuanqi GS3 Shadow Speed has changed dramatically compared with the previous generation. As the third model of Guangzhou Automobile Chuanqi’s "Shadow Corps", the new car naturally has a strong "Shadow" style, and it is effective in off the charts.

In terms of body appearance color, the new generation Chuanqi GS3· Shadow Speed has five colors, namely, Mohe Grey, Salt Lake Blue, Ivory White, Superstar Silver and Haoyue Grey, among which Mohe Grey and Salt Lake Blue are two new colors. Ink grey is made of high-grade aluminum powder to form a matte texture with a unique metallic and gritty feeling, while salt lake blue is equipped with a high fixation system to fully ensure the high saturation of car paint.

It is worth mentioning that the new generation Chuanqi GS3· Quick Shadow Factory also provided a 5000-piece optional package, which can be upgraded to 19-inch wheels, Michelin PS4 tires (with a single value of more than 1500 yuan) and track mode (including performance training) at a cost of 5000 yuan, which is still very worthwhile if it is considered in terms of performance orientation.

Interior: texture and sense of science and technology surpass the same level.

Compared with the previous generation, the interior of the new generation Chuanqi GS3· Fast Shadow has made a qualitative leap in texture and technological atmosphere. The specific elements include the design of 12.3-inch LCD dual screen, exquisite and compact ring-type electronic gear shifting mechanism, leather seat with star texture, 32-color adjustable ambient light system, air conditioning outlet similar to propeller nozzle … It is no exaggeration to say that it is difficult to find a second rival among the 80,000-class SUVs.

In addition, the brand-new Chuanqi GS3· Shadow Speed has a late-comer advantage in intelligence because it is a freshly baked product. Its intelligent cockpit system is equipped with an 8-core high-performance car, which can respond to intelligent voice interaction at high speed, and has rich online entertainment functions and convenience functions, which is ahead of most competing products of the same level at present.

Seat Comfort & Sitting Space

Comparison of body dimensions at the same level Chuanqi GS3· Shadow Speed changan CS35 PLUS Geely Binyue Length (mm)441043304380 Width (mm)185018251800 Height (mm)160016601609 wheelbase (mm)2650

The body size of the new Chuanqi GS3· Shadow Speed is 4410mm/4446mm (regular version /R-STYLE version) *1850mm*1600mm, and the wheelbase size is 2650mm, which is one of the best in its class. Therefore, a spacious rear row space is not a problem, and young users have children, even a second child, which is enough for daily use. In addition, its rear floor is flat, which makes the rear passengers have enough leg space, even if three normal adults sit in the back at the same time, they can still ensure that everyone can have a comfortable sitting position.

Chuanqi GS3· Movie Speed R-STYLE Edition Space Exhibition:

Dynamic driving experience: clear road feeling/flexible driving.

Remember when Shadow Leopard first appeared, that exciting power system? Yes, Chuanqi GS3· Shadow Speed is also equipped with the same model. This power system of Guangzhou Automobile Julang Power’s third-generation 1.5TGDI engine +7-speed wet dual-clutch gearbox has a maximum output of 130KW and a maximum torque of 270 N m. The official acceleration time of 100 kilometers is 7.5s(R-STYLE version), which is significantly improved compared with the old models.

Comparison of power and fuel consumption at the same level Chuanqi GS3· Shadow Speed changan CS35 PLUS Geely Binyue Engine1.5T1.4T1.5TMaximum power (kW)130118133Maximum torque (N·m)270260290Gearbox 7 wet double clutch 7 wet double clutch 7 wet double clutch 100 km acceleration time (s)7.5Unknown comprehensive fuel consumption of 7.6WLTC (L/100km)6.18Unknown 6.2

Comparing changan CS35 PLUS or Geely Binyue of the same level horizontally, it is easier to find that GS3· Shadow Speed is the car that can best provide the feeling of "small steel gun" at this price and level.

I have to say that when I first got started, I was deeply impressed by this Chuanqi GS3· movie speed. In addition to the appearance and interior in the sensory experience, it will not fall off the chain when it comes to dynamic driving. When you turn on the normal mode on the city road and lightly step on the accelerator pedal, the vehicle can give you very positive power feedback. Moreover, with the increase of gear, the gearbox shifts quickly, and you can’t feel the sense of frustration. The overall acceleration process has always been linear, which is the type that can be easily controlled.

Switch to SPORT+ mode. At this time, the throttle will basically be kept at 2200rpm, and the logic of gearbox upshift and downshift will be more anthropomorphic. With the richer exhaust sound, the sports taste will be very high in an instant. At this time, I have to sigh that Chuanqi GS3· Shadow Speed is probably the model that can provide the feeling of "small steel gun" at this price and level.

Of course, when you switch to sports mode and open the sports exhaust valve, and then step on the accelerator deeply to accelerate and overtake, the engine working sound from the engine compartment and the exhaust sound from the tail can greatly stimulate the driver to secrete more hormones, so that you have an impulse to stay excited and be ready for the battle at any time.

Performance test: excellent acceleration/braking performance

0-100km/h 100 km acceleration test: 7.63 seconds.

On the sunny day of the test, we adopted the ejection start mode, adjusted the driving mode to SPORT+ and turned off the body stability system. Due to the gearbox protection mechanism, the brake pedal was released when the speed was controlled in the range of 2000-2200rpm, and the accelerator pedal was fully pressed. At the beginning, the whole acceleration process was very smooth, and there was no tire slip, and the front of the car did not have an obvious upward posture. The whole acceleration process was completed in one go, and the final score of 7.63 seconds was basically consistent with the official propaganda, and it was also an excellent performance at this level.

100-0km/h braking distance: 34.72m.

It can be seen from the test chart that the braking force is linear during the whole braking process, and the G value has no obvious fluctuation. The powerful braking force gives the driver good confidence. The measured braking distance of 34.72 meters at 100-0km/h is enough to make Chuanqi GS3· Shadow Speed stand out in the same class.

Noise test

The test is divided into idle speed, 60km/h, 90km/h and 120km/h, and finally the noise inside the car is measured in the following table. Compared with competitors at the same level, this performance is slightly lower on the whole, and it can be clearly felt through the driving experience, especially when the noise is well controlled at high speed.

Chuanqi GS3· Shadow Speed Noise Test Speed Noise 0km/h (idle speed) 43.5db60km/h60.1db90km/h64.9db120km/h68.7db Note: Data source tabulation: Pacific Auto Network.

Fuel consumption test: the fuel consumption per 100 kilometers of comprehensive road conditions is 6.7 liters.

As we also mentioned above, the official comprehensive fuel consumption per 100 kilometers is only 6.18L, which is only 50 cents per kilometer. So what is the fuel economy of actually running on the road and passing on GS3·?

In terms of route, in order to simulate the most realistic daily car scene, we have planned the route combination of 50% urban low-speed sections, 30% urban trunk roads and 20% highway sections, which can basically simulate the morning and evening rush hours and smooth road sections. The measured distance is 100km, the air conditioner is adjusted to 24°C, the wind speed is 2 and the external circulation mode is started. The final average speed is about 27km/h, and the apparent average fuel consumption is 6.7L/100km, which is about 50 cents per kilometer, which is basically consistent with the official propaganda. This fuel cost is really very friendly to young people.

Full text summary

The brand-new Chuanqi GS3· Shadow Speed continues the price strategy of the previous generation models, and provides a variety of financial staging schemes and innovatively puts forward an ultra-high value-keeping scheme of "three-year 20% repurchase", which fully dispels the worries of young people from the aspects of entry threshold and late replacement initiative. This wave of operation is really worthy of praise for GAC Chuanqi.

Of course, after our test, the brand-new Chuanqi GS3· Shadow Speed has also done a good job of pleasing all aspects of young people’s needs in terms of product strength. First of all, the shape is completely in line with the aesthetic requirements of young people, and a more sporty R-STYLE version has been launched for some segmentation needs; Secondly, the interior focuses on simple style, and the dual-screen design can meet the current scientific and technological needs. The most important model has a large internal space and the size has an advantage in the same level SUV; Finally, its golden power combination has both acceleration performance and fuel economy, so that young people with a small budget can reach it, drive it smoothly, use it conveniently and save money … So what is there to struggle with? (Photo/Text/Photo: Pacific Auto Huang Zengjian)

China Quality News Network News In 2022, the Market Supervision Administration of Feixi County, Anhui Province, focused on the outstanding problems that were strongly reflected by the masses, the concern of public opinion and the high risk of market supervision, concentrated its superior law enforcement forces, struck out with precision and heavy punches, and investigated and dealt with a number of typical illegal cases with bad nature around the masses according to law. In order to give full play to the deterrent effect of warning, realize the warning of investigating a case, effectively curb the momentum of frequent illegal phenomena, focus on resolving and preventing market risks, and strive to create a safe and secure consumption environment, ten typical cases are now selected for public disclosure.

1. The case of Hefei Hanqi Biotechnology Co., Ltd. producing foods that use food additives beyond the scope.

Feixi County Market Supervision Administration received a report that the edible fungus product "grass in vain" produced by Hefei Hanqi Biotechnology Co., Ltd. contained food additive "sorbitol" beyond the scope.

After investigation, the parties concerned purchased raw and auxiliary materials and produced edible fungi products in vain according to the product order and ingredient list provided by the entrusted manufacturer. In the production process of edible fungus product "grass in vain", the food additive "sorbitol" was added beyond the scope.

The production of edible fungus products using food additives beyond the scope violated the provisions of Item 4 of Article 34 of the Food Safety Law of People’s Republic of China (PRC), and Feixi County Market Supervision Administration imposed an administrative penalty of confiscation of illegal income of 57,300 yuan and a fine of 488,453 yuan.

Food additives can be used to change the quality of food and prolong the shelf life of food. However, food additives are not toxic and harmless. In order to reduce production costs and cater to the tastes of the public, a few businesses illegally use food additives beyond the scope and beyond the limit. Food is the first priority for the people, and food safety is the first priority. Food safety is related to the health and life safety of the people and the future of the Chinese nation. In strict accordance with the requirements of "four strictest", Feixi County Market Supervision Administration fully protects people’s health and life safety, strictly adheres to the red line of food safety, and ensures people’s "safety on the tip of the tongue".

Second, the case of using inferior drugs in Zhoumoumou internal medicine clinic in Feixi County

On May 26, 2022, Feixi County Market Supervision Administration found that there were drugs beyond the expiration date on the shelves of Zhoumoumou internal medicine clinic in Feixi County during the special inspection of drugs.

After investigation, the client purchased 20 bottles of sodium aescinate for injection from a pharmaceutical company on September 6, 2020: (the specification of the drug is 10mg*1000, and the expiration date is October 10, 2021), and on April 14-17, 2021, the client used 8 bottles of the drug; On August 26-28, 2021, the client used 6 bottles of the drug for diagnosis and treatment, and the charge price was 10 yuan per bottle. As of the time of the crime, the remaining six bottles of sodium aescinate for injection that have exceeded the expiration date have not been used.

According to Item (5) of Paragraph 3 of Article 98 of the Drug Administration Law of People’s Republic of China (PRC), drugs that have expired shall be classified as inferior drugs. The above-mentioned drugs involved are stored on the shelves of the pharmacy of the party concerned, which violates the provisions of the first paragraph of Article 98 of the Drug Administration Law of People’s Republic of China (PRC) and constitutes an illegal act of using inferior drugs. Feixi County Market Supervision Administration imposed an administrative penalty of confiscating 6 bottles of sodium aescinate for drug injection beyond the validity period and fined 10,000 yuan.

Feixi County Market Supervision Administration adheres to the people first, life first, firm mission, firm risk awareness, strengthen bottom line thinking, maintain the mentality of "losing everything", the attitude of decisive battle, and strictly guard against death, continue to deepen the special drug safety rectification actions, severely crack down on drug safety violations, effectively control drug safety risks, and hold the bottom line of drug safety in Feixi County.

3. Hefei Haoxin Protective Products Co., Ltd. engages in the production of Class II medical devices without permission and produces medical devices that do not meet the mandatory standards.

In April, 2022, Feixi County Market Supervision Administration conducted an on-site inspection of Hefei Haoxin Protective Products Co., Ltd., and found that the company produced medical disposable protective clothing (type II medical devices) without permission.

After investigation, the medical disposable protective clothing and semi-finished protective clothing involved in the case did not meet the national mandatory standards. The number of medical disposable protective clothing involved was 3,250, with a total value of 9,750 yuan.

The above-mentioned illegal acts of the company violate the provisions of Article 32, paragraph 1, and Article 35, paragraph 1 of the Regulations on the Supervision and Administration of Medical Devices, and constitute illegal acts of engaging in the production of Class II medical devices and producing medical devices that do not meet the mandatory standards without permission. Feixi County Market Supervision Administration imposed an administrative penalty of confiscating the articles involved and fined 120,000 yuan.

The products involved in this case are medical epidemic protection products. Once the disposable medical protective clothing that is illegally produced without a license and does not meet the mandatory standards enters the market, it will seriously affect the health of epidemic prevention personnel and damage the national epidemic prevention achievements. The investigation and handling of such cases has effectively cracked down on and deterred similar illegal acts and maintained the market order during the epidemic prevention and control period.

4. Hefei Sincere Machinery Manufacturing Co., Ltd. continued to use the case that the special equipment (hoisting machinery) failed or abnormal, and it was not fully inspected to eliminate the hidden dangers of accidents.

On March 30, 2022, Feixi County Market Supervision Administration entrusted experts from Anhui Special Equipment Testing Institute to Hefei Zhencheng Machinery Manufacturing Co., Ltd. to investigate the hidden dangers of special equipment, and found that the parties involved in the daily production used lifting machinery had faults or abnormal conditions. Feixi County Market Supervision Administration issued the Special Equipment Safety Supervision Instruction to the parties in accordance with the law, and ordered the parties to immediately stop using the faulty special equipment, conduct a comprehensive inspection and eliminate the hidden dangers of accidents before continuing to use it.

On May 6, 2022, Feixi County Market Supervision Administration and experts from Anhui Special Equipment Testing Institute conducted a review, and found that the crane involved in the case still had the fault of invalid travel limit, and the machine was still in use.

The behavior of the parties who continue to use the special equipment without eliminating the hidden danger of the accident violates the provisions of Article 42 of the Law of the People’s Republic of China on the Safety of Special Equipment. Feixi County Market Supervision Administration imposed an administrative penalty of 50,000 yuan on the parties according to law.

In recent years, the safety problems of special equipment have occurred frequently, and the safety problems of lifting machinery are prone to personal injury accidents. Feixi County Market Supervision and Administration Bureau strictly implements procedures in supervision and inspection, nip in the bud, solve hidden dangers before safety problems occur, and effectively safeguard the safety of people’s lives and property.

V. The case of Huidu Construction Co., Ltd., Anhui Suhuai Construction Engineering Co., Ltd. and Anhui Huaren Building Materials Co., Ltd. selling goods infringing intellectual property rights.

In July, 2022, Feixi County Market Supervision Administration received a report that the fake and inferior "Shendeou" brand exterior wall coating was used in the whole village resettlement site of a community in Feixi County.

After investigation, the "Shendeou" brand exterior wall coating used in the resettlement site of a community in Feixi County was sold by Anhui Suihuai Construction Engineering Co., Ltd. and Huidu Construction Co., Ltd. respectively, of which Anhui Suihuai Construction Engineering Co., Ltd. sold 314 barrels, and the value involved was 72,848 yuan. The sales volume of Huidu Construction Co., Ltd. is 234 barrels, and the value of the goods involved is 58,032 yuan. The Shendeo brand real stone paints allegedly infringing sold by Anhui Suhuai Construction Engineering Co., Ltd. and Huidu Construction Co., Ltd. were all purchased from Anhui Huaren Building Materials Co., Ltd., and the sales volume of Anhui Huaren Building Materials Co., Ltd. totaled 548 barrels, involving a value of 130,880 yuan.

Anhui Suhuai Construction Engineering Co., Ltd., Huidu Construction Co., Ltd. and Anhui Huaren Building Materials Co., Ltd. deal in goods that infringe on the exclusive right to use registered trademarks. Due to the large amount involved, they are suspected of constituting a crime. Feixi County Market Supervision Administration transferred the case to the public security organ according to law.

Dealing in goods that infringe on the exclusive right to use a registered trademark has seriously damaged the legitimate rights and interests of the owner of the exclusive right to use a registered trademark and undermined the order of the socialist market economy. Feixi County Market Supervision Administration focuses on serving the overall situation of economic and social development, cracking down on trademark infringement, patent counterfeiting and other illegal acts in view of key commodities related to people’s health and safety and outstanding problems affecting innovation and development, strengthening the protection of intellectual property rights, helping to build a county with strong intellectual property rights and optimize the business environment, and contributing to market supervision for the construction and development of Feixi.

6. Hefei Ruiyue Property Management Co., Ltd. failed to implement the government-guided price case.

In February 2022, Feixi County Market Supervision Administration received a complaint that Hefei Ruiyue Property Management Co., Ltd. did not meet the requirements for parking fees for new energy vehicles during the operation and management of the parking lot in Sishibu Community.

Upon investigation, during the period from December 13th, 2020 to February 18th, 2022, the parties concerned failed to comply with the provisions of Paragraph 2 of Article 12 of the Measures for the Administration of Parking Charges for Motor Vehicles in Hefei, and failed to implement the guiding price of the Implementation Opinions of Hefei Municipal People’s Government on Accelerating the Development of New Energy Automobile Industry (Hezheng Secret [2020] No.64).

The charging of new energy vehicles by the parties concerned violates Article 12 of the Price Law of People’s Republic of China (PRC), which constitutes an illegal act of not implementing the government-guided price. Feixi County Market Supervision Administration imposed an administrative penalty of 50,000 yuan on the parties according to law.

New energy vehicles are parked in public parking lots (spots) invested by the government for 2 times a day for no more than 5 hours each time; Parking in temporary parking spaces on urban roads is free for 2 hours, and the charge is halved for more than 2 hours. The handling of this case has created a good social atmosphere for promoting the development of the new energy automobile industry, fully protected the legitimate rights and interests of consumers from infringement, and caused good social repercussions.

7. Anhui Fengmin Real Estate Co., Ltd. infringed on consumers’ right to fair trade.

Feixi County Market Supervision Administration received a complaint and reported that the relevant contents of the Parking Space Use Agreement signed between Anhui Fengmin Real Estate Co., Ltd. and consumers infringed consumers’ fair trade rights.

After investigation, in June 2018, the parties used the Parking Space Use Agreement for the transfer of the right to use the civil air defense parking space of the Lifeng Platinum Mansion project developed by them. The Parking Space Use Agreement only sets the consumer’s liability for breach of contract, but does not set the party’s liability for breach of contract.

Setting the consumer’s liability for breach of contract without setting the party’s liability for breach of contract violates the provisions of Article 18 of the Regulations on the Protection of Consumers’ Rights and Interests in Anhui Province and constitutes an illegal act that infringes on consumers’ fair trading rights. Feixi County Market Supervision Administration ordered the parties to make corrections and imposed an administrative penalty of 70,000 yuan.

In real estate transactions and other fields, developers often have a more advantageous position than consumers, and developers use their dominant position to infringe on the legitimate rights and interests of consumers. Feixi County Market Supervision Administration strictly performs the territorial supervision responsibility of the real estate market in its jurisdiction, strengthens the guidance management, strictly supervises and enforces the law, promptly investigates and handles cases of violation of laws and regulations in the real estate market, regulates the operation order of the real estate market, prevents and resolves risks in the real estate market, safeguards the legitimate rights and interests of consumers, and promotes the healthy and orderly development of the real estate market and social harmony and stability.

Eight, feixi Jiayuan gourmet farmhouse false propaganda constitutes an unfair competition case.

In January, 2022, Feixi County Market Supervision Administration carried out a special inspection on "No catching and no breaking of the Yangtze River", and found that the signboard, dish name and aquatic pond label of Feixi Jiayuan gourmet farm house in Huagang Town, Feixi County all had the words "braised wild turtle", "wild river shrimp" and "wild miscellaneous fish pot".

After investigation, in order to attract customers and increase the sales of dishes, the parties concerned publicized the purchased artificially cultured aquatic products as "wild aquatic products" and made them into dishes for consumers to eat.

The behavior of the parties concerned violates the provisions of the first paragraph of Article 8 of the Anti-Unfair Competition Law of People’s Republic of China (PRC), which constitutes an illegal act of false propaganda. Feixi County Market Supervision Administration imposed an administrative penalty of 3,000 yuan on the parties according to law.

Feixi County Market Supervision Administration thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, focused on cracking down on the acquisition and sale of illegal catches in the Yangtze River basin, and made false propaganda and advertisements with "wild fish in the Yangtze River" and "fresh in the Yangtze River" as gimmicks, which effectively curbed the momentum of propaganda and sales of illegal catches in the Yangtze River, promoted social co-governance and achieved remarkable results.

Nine, Feixi Bainuo Kitchenware Firm sells national standard products that do not meet the standards and requirements for protecting human health and personal and property safety.

In May, 2022, Feixi County Market Supervision Administration received complaints from the masses that Bainuo Kitchenware Firm in Feixi County organized a number of elderly people to conduct product promotion and sales in the form of class training. Feixi County Market Supervision Administration immediately organized a random inspection of the goods sold by the firm after receiving the complaint.

After investigation, the electric kettle sold by this firm is an industrial product that does not meet the standards and requirements for protecting human health and personal and property safety.

The behavior of the party concerned violated the provisions of Article 13 of the Product Quality Law of People’s Republic of China (PRC), and constituted an illegal act of selling industrial products that did not meet the standards and requirements for safeguarding human health and personal and property safety. Feixi County Market Supervision Administration imposed an administrative penalty on the party concerned according to law, including confiscation of 47 unqualified electric kettles, confiscation of illegal income of 1,386 yuan and a fine of 13,440 yuan.

Feixi County Market Supervision Administration takes product quality and safety as a breakthrough to inspect the business premises of the parties concerned and organize random inspection, severely crack down on the behavior of the parties selling unqualified products, protect the legitimate rights and interests of elderly consumers, extend the treatment of fraud-related chaos that infringes on the legitimate rights and interests of the elderly, and create a good social environment for the majority of elderly people to enjoy a happy old age.

X. False propaganda case of Hefei Xuanan Sports Technology Co., Ltd.

In February, 2022, Feixi County Market Supervision Administration found that the plaque style of "Feixi County Assured Consumption Demonstration Unit" displayed by Hefei Xuanan Sports Technology Co., Ltd. was different.

After investigation, the plaque of "Feixi County Assured Consumption Demonstration Unit" displayed in the cashier on the second floor of his residence was made by himself on January 7, 2022, and the party was not awarded the honorary title of "Feixi County Assured Consumption Demonstration Unit". The coach profile produced by the parties in June 2021 publicized that Ma, the head of the coach department, graduated from "Shandong University of Finance and Economics (Engineering Department)". Zhang Moumou, a senior personal trainer, graduated from "Nanjing University of Science and Technology (Department of Management)" and won the "52kg Sanda Champion in Henan Province in 1916". The propaganda content is not true. Ma’s actual graduation school is a junior college affiliated to Shandong University of Finance and Economics, and Zhang Moumou’s actual graduation school is Songshan Shaolin Tagou Martial Arts Vocational College, and he has never won the title of "52kg Sanda Champion in 1916". It is an illegal act of false propaganda that the parties make up and exaggerate the honors won by the gym, the qualifications of fitness instructors and the honors won, and deceive and mislead consumers.

The party concerned did not win the honorary title of "Feixi County Assured Consumption Demonstration Unit", made a plaque of "Feixi County Assured Consumption Demonstration Unit" for publicity in his residence without authorization, and made up and exaggerated the honorary titles won by coach Ma, Zhang Moumou graduate school and coach Zhang Moumou for publicity, deceiving and misleading consumers, which violated the provisions of the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law and constituted an illegal act of false propaganda. Feixi County Market Supervision Administration ordered the parties concerned to stop the illegal act and imposed an administrative penalty of 10,000 yuan.

With the people’s growing demand for a better life, the increase of disposable income and the change of healthy lifestyle, the development of consumer industry is in full swing. Feixi County Market Supervision Administration severely cracked down on the illegal acts of operators deceiving and misleading consumers, created a safe and secure consumption environment, effectively protected the legitimate rights and interests of consumers, and further improved the people’s sense of acquisition and satisfaction.

(Source: Feixi Market Supervision)

　　CCTV News:De-capacity is a major task of economic work this year. At present, the steel and coal industries have basically completed the task of de-capacity this year. The cement industry is also one of the serious overcapacity. The task of de-capacity is also very serious. Not long ago, someone told the column reporter that the excess capacity of the cement industry in Heilongjiang Province has not only failed to go in recent years, but new projects have been launched and the production capacity has increased. What is going on?

　　In Harbin at the end of November, the outdoor temperature reached MINUS 20 degrees. In Yuquan Town, Acheng District, a huge construction site is under construction.

　　Reporter:It’s so cold that we haven’t stopped working yet. Are we in a hurry or something?

　　Workers:I’m in a hurry. Can you stop work?

　　Reporter:Never stopped working?

　　Workers:No, I’m in a hurry

　　Reporter:Who urged, engineering department.

　　Workers:Engineering department, don’t let me go, it’s MINUS 26 degrees.

　　Outdoor construction is still going on at MINUS 26 degrees, so it seems that the construction period is tight enough. It is understood that this is a production line with a daily output of 7,200 tons being built by Jidong Cement Heilongjiang Co., Ltd.. It is understood that cement is a serious surplus industry, and it is also one of the industries that focus on capacity reduction at present. In view of the serious overcapacity problem in cement and other industries, the State Council issued a document as early as 2009 to strictly control new cement projects. In October, 2013, Guo Fa [2013] No.41 again requested all localities and relevant departments not to approve and record new capacity projects in industries with serious overcapacity in any name or in any way.

　　So is this cement project under construction a new capacity? The reporter came to the company office to learn about the situation.

　　Reporter:We want to find our general manager or be in charge of production and operation. Can you lead us to knock at his office?

　　Staff of the General Department of the Company:It’s beyond my scope. It’s not my responsibility.

　　Reporter:Whose scope is that?

　　Staff of the General Department of the Company:I don’t know, because I am responsible for communication and reporting, and I don’t care about anything else.

　　Reporter:Waiting for your director, right? Director of the general department, right?

　　Staff of the General Department of the Company:I can’t tell you to wait, and I don’t know who you should look for.

　　For the reporter’s visit, the company is unwilling to cooperate. In fact, for cement, an industry with serious overcapacity, it does not mean that new projects cannot be carried out. According to the "Implementation Measures for Capacity Replacement of Some Industries with Serious Overcapacity" issued by the Ministry of Industry and Information Technology in July 2015, it is clearly required that the capacity replacement plan must be formulated for the project construction of industries with serious overcapacity, and equal or reduced replacement should be implemented. That is to say, in order to add a new project in a surplus industry like cement, it is necessary to replace the same capacity at the same time, that is to say, to remove the same capacity. Capacity replacement is the most critical link for new projects to be launched. So did they do this work for this huge project?

　　After many twists and turns, the reporter interviewed the general manager of Jidong Cement Heilongjiang Company by telephone.

　　Reporter:Have all your capacity replacement projects been replaced?

　　Zhou Zhaoyin, General Manager of Jidong Cement Heilongjiang Company:Hmm.

　　Reporter:When is the replacement?

　　Zhou Zhaoyin, General Manager of Jidong Cement Heilongjiang Company:On March 7th this year, it was announced in the official website of the provincial government.

　　This is the announcement issued by the Heilongjiang Provincial Industry and Information Technology Commission on the website of the Heilongjiang Provincial Government. The main content is the elimination of the equivalent replacement scheme of this project. The reporter found that all the listed eliminated enterprises were eliminated in 2011. However, according to the "Measures for Capacity Replacement" promulgated by the Ministry of Industry and Information Technology in July 2015, it is clearly required that the excess capacity listed in the announcement in 2013 and beyond can be used for capacity replacement in industries with serious overcapacity. So how can these eliminated capacity in 2011 be included?

　　Reporter:I read the plan announced on March 7, but in that announcement, it was mentioned that all the years of obsolete enterprises were in 2011, right?

　　Zhou Zhaoyin, General Manager of Jidong Cement Heilongjiang Company:I don’t know about that.

　　Reporter:You made this, and you submitted the plan?

　　Zhou Zhaoyin, General Manager of Jidong Cement Heilongjiang Company:We didn’t make this plan.

　　Reporter:Who made the plan?

　　Zhou Zhaoyin, General Manager of Jidong Cement Heilongjiang Company:Then I don’t know this matter.

　　Speaking of the most critical procedure to start construction — — The general manager was suddenly vague about the capacity replacement plan. The reporter then went to the Industrial Policy Department of the Heilongjiang Provincial Industry and Information Committee, which issued this announcement, to understand the situation.

　　Reporter:Why is the production capacity in 2011 obviously inconsistent?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:It must be used as a new project after 13 years, and it must not be used. Considering that it is a problem left over from history in the province, all projects under construction in violation of regulations can use the indicators of 13 years ago.

　　Reporter:But it’s not an illegal project under construction?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:To say the least, it has been under construction since 10 years.

　　According to the director, because this project was first started in 2010, it has not been able to get legal construction for various reasons. Therefore, the province will make an exception when examining and approving, and treat it as an "illegal project under construction". According to relevant policies, if it is an illegal project under construction, the indicators before 2013 can be used. Can this statement stand?

　　The reporter found that at the end of this announcement, the construction project was marked as (new). What is the reason behind this obvious contradiction?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:Mainly considering that the enterprise has invested in the early stage, when we consider studying its announcement, the enterprise has invested more than 700 million yuan, considering that 2010 is a project to attract investment in our province.

　　It is worth noting that compliant capacity replacement is a prerequisite for the enterprise to start construction. Why did this enterprise invest more than 700 million yuan before the announcement of capacity replacement? It turns out that this is the second time that Heilongjiang Provincial Industry and Information Committee has approved the capacity replacement index for Jidong Cement Heilongjiang Project. The first time was in 2014, two years ago, the Heilongjiang Provincial Industry and Information Committee submitted the Letter on Confirming the Use of the Index of Eliminating Backward Production Capacity of Jidong Cement Heilongjiang Co., Ltd. to the Heilongjiang Provincial Development and Reform Commission, and then the Heilongjiang Provincial Development and Reform Commission approved the project accordingly. As a result, the project obtained a "birth certificate" and began to be put into construction. However, this capacity indicator replacement plan was not reported to the Ministry of Industry and Information Technology according to the procedure. In September 2014, after investigation, the Ministry of Industry and Information Technology sent a letter to the Heilongjiang Provincial Industry and Information Committee, proposing that this project should be regarded as a typical illegal approval project for informed criticism in the whole country. .

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:The Ministry of Industry and Information Technology asked the province to cancel this plan, because as far as we know, what was the reason for the main cancellation plan at that time, that is, we did not declare it to the state as required, and made a public announcement. Second, it is possible that some indicators may be reused according to the requirements of the Ministry of Industry and Information Technology.

　　Subsequently, the Heilongjiang Provincial Industry and Information Committee sent a letter to the Heilongjiang Provincial Development and Reform Commission, revoking the Letter on Confirming Jidong Cement Heilongjiang Co., Ltd. to use the index of eliminating backward production capacity. Without the confirmation of the index of eliminating backward production capacity, it also means that this project is "new production capacity", which is strictly prohibited according to the relevant documents of the State Council. However, after more than a year of silence, the project was launched again. At the end of 2015, the bidding advertisement for this project appeared on the Internet, and the project basis was still the approval issued by the Development and Reform Commission of Heilongjiang Province. The Development and Reform Commission of Heilongjiang Province received a letter from the Heilongjiang Provincial Industry and Information Committee revoking the use of indicators to eliminate backward production capacity. It is reasonable to say that the approval of this project should be revoked, but they did not do so. What is going on?

　　Reporter:He revoked the letter. Why did your No.107 document become invalid accordingly?

　　Lin Dayong, Director of Industrial Investment Division of Heilongjiang Provincial Development and Reform Commission:Because later, after the cancellation of the Industry and Information Committee, they have been studying the production capacity index, and the province has been studying this matter and how to solve it after the withdrawal.

　　Reporter:What about the results of later research?

　　Lin Dayong, Director of Industrial Investment Division of Heilongjiang Provincial Development and Reform Commission:I asked the Ministry of industry and information technology, and then I came out with the corresponding documents.

　　The so-called study of the corresponding documents is the announcement made by the Provincial Industry and Information Committee on the Internet in March 2016, which is filled by the outdated elimination indicators in 2011. This behavior is obviously inconsistent with the original intention of the country to go to capacity. In April 2106, the Industry Department of the Ministry of Industry and Information Technology sent a letter to the Heilongjiang Provincial Industry and Information Committee again, pointing out the problems in this scheme and asking them to readjust the capacity replacement scheme of Jidong Cement.

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:We require enterprises to replace the same amount according to the requirements of the Ministry of Industry and Information Technology. At present, our enterprises are also looking for this indicator. We are also communicating with other provinces and looking for it.

　　On the one hand, the Ministry of Industry and Information Technology issued a document twice to stop, on the other hand, this project has been under construction. So what is the state of the cement industry in Heilongjiang Province? Is there still market space? The reporter also conducted an investigation in the local area. This is Harbin Xiaoling Cement Company, which is only 10 kilometers away from Jidong Cement Project. The reporter of this company’s factory saw that it was empty and there was no sign of production. The general manager of the company told the reporter that because of poor sales in winter, they stopped working at the end of October. This winter, they will stop working for a total of five months, and employees can only receive half of their wages.

　　50% of the salary, if we remove the deducted personal insurance, we will get very little salary.

　　Reporter:Can you get a part-time job in these five months, or find something else to do?

　　Employees of Harbin Xiaoling Cement Co., Ltd.:Working in Heilongjiang in winter is not easy to find, and most of them are difficult to find employment opportunities.

　　It is understood that the production capacity of Jidong Cement’s new project is equivalent to nearly 50% of the current cement sales in Harbin. Unlike other products, cement is a special product with a very close sales radius. It is undoubtedly worse to have such a big MAC project at home.

　　In this case, why did Jidong Cement insist on investing in this project?

　　Zhou Zhaoyin, General Manager of Jidong Cement Harbin Company:His powder is surplus, and his clinker, because the so-called indicators including the current de-capacity are the indicators of approved clinker. In recent years, Heilongjiang Province refers to clinker, and his total clinker is not surplus.

　　Clinker refers to a semi-finished product for manufacturing cement, and we also investigated the local clinker production. Pennsylvania Cement Co., Ltd. has two clinker production lines with a daily output of 5,000 tons. The general manager of the company told reporters that they need to stop work not only in winter but also this summer because of overcapacity.

　　Zhang Yongsheng, Deputy General Manager of Heilongjiang Binzhou Cement Co., Ltd.:In May this year, it was considered that the whole cement industry in the three northeastern provinces joined forces to limit production and reduce inventory, and stopped production for 20 days from May 15 to June 5, in order to digest the original backlog of inventory.

　　According to the statistical data of Heilongjiang Cement Association at the end of 2015, the utilization rate of cement production in Heilongjiang Province in 2014 was 43.4%, and the clinker project under construction in Jidong Cement was also 71.5%. According to industry standards, it is normal for the utilization rate to be above 80%. Obviously, the local production capacity is seriously surplus.

　　In the interview, Heilongjiang Building Materials Association is calling the cement enterprises in the whole province to hold a coordination meeting of peak-shifting and shutdown in winter, which means that all cement enterprises in the whole province will stop working from December 1.

　　Reporter:Is the purpose of your wrong peak because?

　　Han Shitao, President of Heilongjiang Building Materials Association:There are two practical purposes, one of which is to avoid pollution superposition in the heating period in Northeast China, and the second is actually to control production capacity. It is a necessary measure for us to curb production capacity from the perspective of the industry.

　　Reporter:There are four months of production capacity (excess) in a year.

　　Han Shitao, President of Heilongjiang Building Materials Association:Four months, actually a year is five months.

　　Local insiders believe that Jidong Cement’s violation of regulations comes from the investment inertia of state-owned enterprises. If it was a private enterprise, it would have stopped working long ago.

　　Reporter:What are the deep-seated reasons?

　　Han Shitao, President of Heilongjiang Building Materials Association:Enterprise investment impulse has a kind of inertia. The investment inertia has not been contained. It has not been sober yet. In 2011, preparations began. Up to now, he may have prepared for a long time and made some investments. He has invested, so it is very difficult for him to brake.

　　Reporter:Just tell me about your cement company? What’s your opinion?

　　Head of Yatai Cement:Overcapacity, after he came down, our whole Heilongjiang market was completely destroyed. Now he is in violation of laws and regulations. Now it is in violation of laws and regulations, which does not conform to the policies of the Ministry of Industry and is still on the market.

　　Is there a way for enterprises to realize investment without violating the requirements of de-capacity? In fact, the Building Materials Association has also put forward many suggestions. Enterprises are welcome to invest without increasing production capacity.

　　Han Shitao, President of Heilongjiang Building Materials Association:At that time, we put forward a point of view, that is, to eliminate the backward and non-dominant production capacity around Harbin and replace it with him in the same amount, which is beneficial to the regulation of the whole market.

　　Reporter:He won’t do it?

　　Han Shitao, President of Heilongjiang Building Materials Association:Why? If you want to eliminate these production capacities, you need to take money. Whoever pays this money, there is no better way.

　　It is understood that the total investment of Jidong Cement Harbin Project is as high as 1.7 billion yuan, but it is unwilling to take money to eliminate production capacity, which leads to the delay in completing the compliant production capacity replacement. Following the failure of the Ministry of Industry and Information Technology to issue a document twice, the General Office of the State Council also issued a document to the Provincial Industry and Information Committee in October this year asking them to rectify as soon as possible.

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:This time, the explicit request was contacted by the Ministry of Industry and Information Technology of the National Development and Reform Commission, which was sent by the State Council.

　　Reporter:I sent you another message in October?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:They reported it to the State Council, reported it in September, and gave us the news in October.

　　Reporter:Do you have time to ask now?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:Not in time, but we have been actively doing it, and we are trying to finalize this project as soon as possible.

　　Reporter:But will it all be put into production and ignited?

　　Li Xuedong, Director of Industrial Policy Division of Heilongjiang Industry and Information Technology Commission:That can’t be helped.

　　When the reporter left, the project was still under construction.

Editor’s Note: Recently, many investors have consulted about the convertible bonds issued to unspecified objects (hereinafter referred to as convertible bonds) through the investor service hotline of Shenzhen Stock Exchange (400-808-9999). In order to help investors further understand the relevant regulations, the Institute has sorted out the questions that investors have concentrated on consulting for investors’ reference.

1. What are the disclosure rules of the public information about the matching transaction of convertible bonds?

A: According to the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, on the first day of listing of convertible bonds, Shenzhen Stock Exchange announced the names of the five member securities business departments or marketing unit with the largest buying and selling amount on the matching transaction day and their respective buying and selling amounts.

After the first day of listing, under any of the following circumstances, the Shenzhen Stock Exchange will announce the names of the five member securities business departments or marketing unit and their respective buying and selling amounts on that day:

(1) The top five convertible bonds whose closing price rose or fell by 15% on that day;

(2) The top five convertible bonds with a price amplitude of 30% on that day.

The calculation formula of price amplitude is: price amplitude = (highest price of the day-lowest price of the day)/lowest price of the day ×100%.

If the closing price rises or falls or the price amplitude is the same, it shall be selected according to the transaction amount and volume in turn.

2. What happened to the matching transaction of convertible bonds, which was an abnormal fluctuation?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, the matching transaction of convertible bonds is an abnormal fluctuation under any of the following circumstances. The Shenzhen Stock Exchange respectively announces the names of the five member securities business departments or marketing unit with the largest cumulative buying and selling amount during the abnormal fluctuation period, and their respective cumulative buying and selling amounts:

(a) within three consecutive trading days, the deviation value of the daily closing price has reached 30%;

The calculation formula of the deviation value of closing price fluctuation is: the deviation value of closing price fluctuation = the fluctuation of single convertible bond-corresponding to the fluctuation of Shenzhen convertible bond index.

If the price reaches the price limit, the corresponding price limit ratio shall be taken for calculation.

(2) Other circumstances identified by the CSRC or Shenzhen Stock Exchange as abnormal fluctuations.

The abnormal fluctuation index shall be recalculated from the next trading day announced by Shenzhen Stock Exchange or the date of resumption of trading. The first day of listing of convertible bonds is not included in the calculation of abnormal fluctuation index.

3. What happened to the matching transaction of convertible bonds, which was a serious abnormal fluctuation?

A: In any of the following circumstances, the matching transaction of convertible bonds is a serious abnormal fluctuation. The Shenzhen Stock Exchange publishes information such as the statistics of investors’ classified transactions during the period of serious abnormal fluctuation:

(1) Abnormal fluctuations in the same direction as stipulated in Article 21 of the Detailed Rules for the Trading of Convertible Corporate Bonds of Shenzhen Stock Exchange have occurred three times in ten consecutive trading days;

(2) The deviation value of the daily closing price has accumulated to+100% (-50%) within ten consecutive trading days;

(3) The deviation value of the daily closing price has accumulated to+200% (-70%) within 30 consecutive trading days;

(4) Other circumstances identified by the CSRC or Shenzhen Stock Exchange as serious abnormal fluctuations.

If there are more than two kinds of serious abnormal fluctuations in the matching transaction of convertible bonds, the Shenzhen Stock Exchange will announce them together.

In case of serious abnormal fluctuations in convertible bonds trading, Shenzhen Stock Exchange may strengthen the monitoring of abnormal transactions according to market conditions and require members to take effective measures to remind customers of risks.

The index of serious abnormal fluctuation is recalculated from the next trading day or the date of resumption of trading announced by Shenzhen Stock Exchange. The first day of listing of convertible bonds is not included in the calculation of serious abnormal fluctuation index.

4. What measures can Shenzhen Stock Exchange take in case of abnormal fluctuations in convertible bonds trading?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading of Shenzhen Stock Exchange, Shenzhen Stock Exchange can take the following measures according to the degree of abnormal fluctuations and regulatory needs:

(1) Requiring the listed company to disclose the announcement of abnormal fluctuation of convertible bonds;

(2) Require the listed company to suspend trading for verification and disclose the verification announcement;

(3) Prompting the market of the investment risk of convertible bonds with abnormal fluctuations;

(4) Compulsory intraday suspension of convertible bonds;

(5) Other measures deemed necessary by Shenzhen Stock Exchange.

5. How is the trading time stipulated for negotiation and after-hours pricing of convertible bonds?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, if the convertible bonds are traded by negotiation, the trading time is from 9:15 to 11:30 and from 13:00 to 15:30 every trading day.

If after-hours pricing is adopted, the trading time is from 15:05 to 15:30 every trading day.

6. During the suspension of convertible bonds, does Shenzhen Stock Exchange accept the declaration of negotiation or after-hours pricing?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, the Shenzhen Stock Exchange will not accept the declaration of the convertible bonds that are suspended all day, during the temporary suspension period or suspended until the closing.

For convertible bonds that are suspended or closed all day, the Shenzhen Stock Exchange will not accept the declaration of after-hours pricing transactions.

7. Is there any minimum requirement for negotiation and after-hours pricing of convertible bonds?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, if the convertible bonds are concluded by negotiation and after-hours pricing, the number of single transactions shall not be less than 500,000 yuan, or the transaction amount shall not be less than 500,000 yuan.

8. What is the effective declared price range of convertible bonds?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, on the first day of listing of convertible bonds, the declared price of negotiated transactions is determined within 30% of the issue price. Except for the first day of listing, the declared price of negotiated transactions shall be determined within the range of ceiling price’s price fluctuation on that day.

9. Are the negotiated transactions and after-hours pricing transactions of convertible bonds included in the calculation of the real-time market and index of Shenzhen Stock Exchange?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, the negotiated transaction and after-hours pricing transaction are not included in the calculation of the real-time market and index of Shenzhen Stock Exchange, and the transaction volume is included in the total turnover of the convertible bonds on that day after the negotiated transaction and after-hours pricing transaction are completed.

10. Is there a special logo for the short name of the convertible bonds on the last trading day?

A: According to the relevant provisions of the Detailed Rules for the Implementation of Convertible Corporate Bonds Trading in Shenzhen Stock Exchange, the initials of convertible bonds on the last trading day are "Z". The listing of listed companies’ stocks is terminated due to the forced delisting of transactions, except that the convertible bonds issued to unspecified objects are terminated.

11. If the Shenzhen Stock Exchange receives applications from convertible bond holders for trading, re-custody, share conversion and resale at the same time on the same day, in what order shall they be handled?

A: According to Article 32 of the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.15-Convertible Corporate Bonds, if you receive two or more business applications from holders of convertible bonds in the same trading day, such as transaction or transfer, transfer custody, share conversion and resale, the applications shall be processed in the order of transaction or transfer, resale, share conversion and resale custody.

12. What is the handling fee for convertible bonds?

A: According to the relevant provisions of the Notice on Charge Standards for Convertible Corporate Bonds, the handling fee for convertible bonds is charged bilaterally at 0.04‰ of the transaction amount.

(Disclaimer: This question and answer column is only published for the purpose of investor education and does not constitute investment advice. Investors operate accordingly at their own risk. Shenzhen Stock Exchange strives for the accuracy and reliability of the information involved in this question and answer, but does not guarantee its accuracy, completeness and timeliness, and does not assume responsibility for the losses caused by using this question and answer. )

　　Beijing Evening News (Reporter Qiu Wei) At the first "Heart List" award ceremony held last night, Guo Jingyu, a director who has recently received much attention for exposing ratings fraud, revealed in his speech on the stage that the ratings fraud will definitely be solved. "I believe that the SARFT will soon clean up this matter." When talking about the recent chaos in the industry, Wang Pengju, the chief judge of the initial list, said that after 60 years of development, an industry has made brilliant achievements, and there will be some unsatisfactory places. What happened recently will make TV series people return to their original heart, adhering to the initial passion to use their minds in creation, which is a good thing for the industry.

　　Chuxin List is a heavyweight list of the film and television industry founded under the guidance of China TV Drama Production Industry Association and Capital Radio and Television Program Production Industry Association. At the award ceremony held in Beijing Convention Center last night, three awards were awarded to Chuxin List, namely "Top Ten Young TV Drama Producers in China", "Top Ten Young TV Drama Writers in China" and "Top Ten Young TV Drama Directors in China", and hundreds of people from the film and television industry participated.

　　On September 15th, director Guo Jingyu disclosed the experience of being coerced to buy the ratings of Niangdao at the exchange meeting of Hubei University. The State Administration of Radio and Television immediately responded by conducting an investigation on ratings. Nowadays, the ratings of Niangdao, which has come to an end, have "broken 2" and become the highest-rated TV series of Beijing Satellite TV in the past two years. Last night, director Guo Jingyu stepped onto the stage of "The First Heart List" and gave an award speech for "Top Ten Young TV Producers in China". As soon as he took the stage, he joked: "No one has asked me to speak for more than 20 days since my last speech." Regarding the issue of falsification of ratings, Guo Jingyu "informed a good news" to the peers present: "The matter of ratings will definitely be solved. I believe that the SARFT will clean up this matter soon. After the clean management, the outstanding young talents present today will have a broader and cleaner space to play your initial intentions and create better works." As soon as the voice just fell, there was a warm applause at the scene.

　　Wang Pengju, vice-president and secretary-general of China TV Drama Production Industry Association and chief judge of the initial list, said in an interview that this year marks the 60th anniversary of the birth of TV dramas in China and the 40 years of rapid development of TV dramas in China after the reform and opening up. Over the past 40 years, generations of China TV series people have been moving forward with the initial intention of providing excellent works for China TV viewers. Although there are some chaos in the film and television industry, "we can’t make a mess of ourselves just because there are problems. It seems that this industry is full of wind and fear, but it is not. We are an industry full of vitality and full of prospects." Wang Pengju believes that if there was a little impetuous and flashy in the past, then in the future, TV drama people will slowly return to their original hearts, adhering to the initial passion to devote their minds to creation and dedication to excellent TV drama works for China TV viewers, which is a good thing for the industry.

　　The 30 winners selected in this initial list were all born after 1978. Their works are well-made and diverse, with both commercial value and social significance, and are deeply loved by young audiences.

　　The winners of the first list of "Top Ten Young TV Directors in China" are: Xing Mao Ju (Soul Ferry Series), Wang Wei (Chasing the Murder in White Night), Lv Xing (Crime without a Certificate), 500 (Psychological Crime) and Lin Yan (My! P.E. Teacher), Tian Li (River God), Chen Sicheng (Beijing Love Story), Yang Lei (Red), Yang Long (To Our Simple Little Beauty), Tian Yi (Poison Hunters, Sex Wrath).