GATE M West Coast Dream Center, a new landmark in Shanghai, is fully opened! Unlock new waterfront business services

Foreword: Based on the industrial rust belt, integrating the beauty of old and new changes, and taking water as the pulse, we construct the idea of shuttling through the diversified life of the city

GATE M West Coast Dream Center opens a century-old new chapter in the river basin.

Rivers and coasts are often the source of a city’s development. Whether it’s the Canary Wharf on the Thames, ICON SIAM in Bangkok or the West Kowloon Cultural District in Hong Kong, many waterfront businesses rely on natural scenery and complement the waterfront to witness the vigorous development of the city.

Xuhui Riverside, on the west bank of Huangpu River in Shanghai, has been one of the most important watersides after a hundred years of development, from industrial rust to life show belt to science and technology embroidery belt today. On September 26th, GATE M West Coast Dream Center, a waterfront business in Xuhui Riverside, officially opened, which became an important breakthrough in the symbiotic development of art, culture and commercial consumption in Shanghai.

GATE M West Coast Dream Center, with a total construction area of about 162,000 square meters, was jointly built by West Coast Group and Huazhimen Capital, and Huazhi Wanliang provided property management services for the whole committee. Huazhi Wanliang was established by a joint venture between Huazhimen Capital and Wanwu Lianghang, and both parties jointly empowered their projects. The West Coast Dream Center is the first project put into operation by the joint venture company.

No.1　 A century-old landmark, connecting old and new in series

From Shanghai Cement Plant to Waterfront Commercial District

Strolling along the waterfront and leisurely shopping are the unique charm of waterfront commerce. The West Coast Dream Center was originally located in Shanghai Cement Plant, the largest cement plant in Asia. In 2021, the West Coast Group signed a contract with Huazhimen Capital for cooperative development, retaining the original pre-homogenization warehouse, waste warehouse, cargo terminal and other landmark buildings, and building it into.800-meter-long commercial project close to the river view It is also the only waterfront business along the Huangpu River that is close to the riverbank.

The overall layout of the West Coast Dream Center is open. Inspired by the base planning of the cement plant, the Dream Center Avenue, which is parallel to the outer road Longteng Avenue and the waterfront Avenue, is used for north-south pedestrian traction. The project is equipped with a trail system, which is convenient for people to flow through all floors of the building and enjoy the river view at different heights.

From the riverside waterfront to the project and then to the city road, people can shuttle through the internal street view space, but also insert into the riverside walkway space, seamlessly switching riverside vacation and leisure business. The highlight is that during the development and construction of the West Coast Dream Center, a cross-municipal road corridor was specially established to connect with the adjacent project International Media Port (PM service provided by Wanwu Lianghang), which introduced high-viscosity consumers of office buildings to the project.

No.2　 Multi-integration, strong brand lineup

Five lifestyles interact to complement the functions of the West Bank.

As an important commercial node on the golden coastline of the west bank, the project retains the existing structure of the cement plant as a whole, and integrates "industrial heritage", "Shanghai artistry" and "multiple experiences". The project is presented in five areas, namely, performing arts and culture area, sustainable fashion area, dream workshop, micro-holiday and leisure area and phenomenal urban outdoor area, which respectively represent a lifestyle and consumption concept, and further improve the functions and attributes of the West Coast area.

The performing arts cultural area in the north includes the West Coast Grand Theatre and the West Coast Dome Art Center, which are equipped with a more forward-looking art space in a double theater mode and with a large-scale activity space in the theater square.

The DreamWorks transformed from the old factory building in the middle will be divided into two parts, the first and second floors will be introduced into the waterfront market BLOOMARKET, and the third floor will be used as the curatorial space.

The silo area in the south is transformed from the original cement storage space, which creates enough space conditions for outdoor sports, and the silo will also be turned into a professional rock climbing space.

In terms of brand investment, the West Coast Dream Center has introduced a unique experience brand with its own passenger flow, an outdoor trend brand that is in the limelight, a niche but proven retail brand, and all-food catering. For example, BAPE GALLERY, which integrates art curation and retail and leads the new trend of art? , street trend collection store EXI.T, sports brands HELLY HANSEN, CGX, lululemon and Angpao, lifestyle brands Tagi and UODYCOCO, etc.

The staged opening strategy of the West Coast Dream Center, the continuous influx of passengers since the warm-up and the continuous hot search list from the media are enough to show that this business along the Yangtze River has sprung up.

In October, the West Coast Dream Center will be held as the Xuhui branch of the first Shanghai International Light and Shadow Festival to present gorgeous light and shadow art and retro roller skating theme parties, and other activities will be held one after another. , tile livehouse will also usher in the opening, and its attraction will continue to rise.

No.3 Chill Business, heart-warming service

Professional lifeguard standby 7*24 hours sense of security

Today, the waterfront often no longer assumes the function of a wharf, but people still linger on the waterfront, or take a walk, or sit around.

The West Coast Dream Center has laid out restaurants, tea drinks and coffee shops on the waterfront side, making full use of the riverside landscape and creating a social atmosphere in Chill. For example, grandma made a wide chair in front of the door facing the river. No matter day or night, it is always full of comfortable people.

This kind of "well-shaped" planning project is not easy to manage. The super-long coastline of the West Coast Dream Center makes the plane scale of the project larger, accommodates more business scenes and is more difficult to manage.

Behind the protection of the Chill atmosphere and safety management of the project, the service team of Wanwu Liangxing has also done its homework.On the 800-meter coastline, service personnel can be seen everywhere, distributed in a scattered way, and providing mobile response services.

In view of the close proximity of the West Coast Dream Center to water, Wanwu Lianghang has deployed several service personnel with lifeguard certificates to ensure the emergency rescue needs for 7*24 hours. . In order to cope with the holiday crowd, the rapid recovery after extreme weather and the staged tidal passenger flow in the theater, the service team also prepared a variety of plans in advance.

No.4　 Inclusive, go to class.

Inclusive, friendly, comfortable and harmonious new experience

Excellent commercial landmark service needs to be from the consumer’s point of view.

As an important memory plate of Shanghai’s historical development, the West Coast area is not only a place for old Shanghainese who are full of feelings to relive their punch cards, but also a favorite place for young artists, skateboarders and pet owners.

In the West Coast Dream Center, pet-friendly facilities and tips can be seen everywhere, such as pet-friendly conventions, dog drinking stations, special garbage bins for pet garbage, etc., providing services such as pet raincoats and pet rope rentals. This is also a new model that the service team has explored the collection of project attributes and formats after repeated practice, and joined hands with customers to upgrade pet friendliness.

Here, whether you want to walk, ride, slide, pet or walk, bicycles, strollers and scooters are free and harmonious. Service teams are arranged at entrances and exits to guide and inform matters needing attention in a more flexible way. (For safety reasons, the service team will advise you to get off the bus, please understand. )

At the moment when we are keen to return to life, the dream center operation and service team has created a very inclusive business atmosphere.Let more young people feel the comfort and relaxation of waterfront space here, and let more old Shanghainese feel the charm of urban development in retro.

As the mother river of the city and the central axis of development, Huangpu River is of irreplaceable significance to the development of Shanghai. The areas along the Huangpu River are unique and bear different roles and missions. Since the renovation, the West Bank (Xuhui Riverside) has continuously integrated its cultural media, science and technology business and ecological livable functional industries.

Now, the West Coast Dream Center, which sits 800 meters along the river coastline, has officially opened, which is not only a new voice and breakthrough in the structure of Shanghai’s commercial scenes, but also a new sample of Shanghai’s return to citizens’ life to provide waterfront leisure areas, and an important stroke in the renewal and development of Xuhui Riverside.

Xuhui Riverside is also the high-concentration layout place of Everything Liang Hang in Shanghai. . The Shanghai area of Wanwu Liangxing successively serves the enterprises’ workplaces, office buildings, art venues and commercial projects in the area, witnessing and accompanying the sustainable development of Xuhui Riverside. In Shanghai, Wanwu Lianghang continues to expand its commercial service capabilities, from large-scale commercial complexes to box-type businesses, and then to shopping blocks and community commercial MALL, adding color to the commercial prosperity of Magic Capital with diversified and customized services.