SHOPLINE social e-commerce solution helps businesses go to Indonesia.

According to Indonesia’s latest Trade Minister Order No.31 of 2023,Social media will no longer be used as a platform for commodity sales, but only as a channel for the marketing or promotion of goods and services.When social media can not be used as a sales platform to complete closed-loop transactions, how to find out?A new set of closed-loop logic of diversion+transformation?

First, the huge social e-commerce dividend of Indonesian e-commerce

There are 212.9 million Internet users in Indonesia, with an Internet penetration rate of 77.0%.

Indonesia has 167 million social media users, equivalent to 60.4% of the total population.

Indonesian netizens spend more than 3 hours on social media through various devices every day on average.

Data as of January 2023, source Digital2023:Indonesia

Indonesia’s demographic Internet dividend seems to be the same as that in China ten years ago, and the huge user base provides space for the development of social media. After the launch of the social media+store model, social e-commerce quickly penetrated.

Indonesian local merchant Fefenia sells woven handbags through social e-commerce, and 90% of its business centers are placed on a single short video social channel. However, due to the newly issued rules, the closed loop of his social media connection transaction has broken, and he needs to find a new "shelf" for his business in a short time.

A single channel may temporarily boost the vitality, but multiple sales channels and multiple flow channels can lengthen the vitality of the whole business operation.

Second, SHOPLINE SC builds a traffic runway for social e-commerce

Where is the "traffic", where is the business? This is the initial intention of Indonesian e-commerce to rely heavily on social media; A strategy that can lead the "flow" to the closed-loop trading is a good strategy.

In view of this, SHOPLINE Social Commerce allows users to undertake e-commerce links accurately, reliably and automatically by building a traffic runway. Merchants only need to configure keywords, and the system can automatically capture all comments and classify products into orders for customers to choose.

Take the live broadcast of SHOPLINE SC X Facebook as an example: Step 1: The merchant assigns keywords to the products and adds them to the live broadcast room; Step 2: During the live broadcast, broadcast the keywords of the products, such as "C3", and guide users to leave messages in the comment area.

Step 3: Customers reply to product keywords in the comments and get automatically generated links to participate in the purchase.

Considering that merchants may set up live broadcasts from multiple platforms, all Livestream will be collected in the SHOPLINE backstage live broadcast dashboard, which can be realized whether viewing real-time orders, replying to messages, tracking inventory or reminding checkout.

SHOPLINE’s social e-commerce strategy helps sellers accumulate global user assets and realize the continuous growth of GMV by dredging traffic conversion.

Third, to achieve the ultimate localization, they chose SHOPLINE.

SHOPLINE Social Commerce is a leading social e-commerce service platform in Southeast Asia, which has provided services to tens of thousands of merchants, with weekly orders reaching 100,000+and GMV of 10 million dollars, mainly generated by live broadcast for merchants in Southeast Asia.

SHOPLINE insists on localization services in the local market, and more and more brand businesses accumulate potential energy and increase the speed through cooperation with SHOPLINE in Indonesia.

Fourth, the full link scheme of independent stations from station construction to performance end-to-end

Establishing an independent station through SHOPLINE is the best practice solution to build DTC. Provide end-to-end full link services from payment, website construction, marketing to logistics, so that business growth can be expected in the future.

(1) Smooth Payment SHOPLINE Payments supports businesses with Indonesian entities to receive and pay for localized operations through local entities, and most social e-commerce payment methods can be found in SL Payments, and businesses do not need to re-dock payers.

Linkaja, OVO, Dana and other e-wallets have been connected to SHOPLINE Payments, providing merchants with the most competitive rates. There is also an embedded checkout page to make the shopping checkout process smoother for consumers.

(2) Building SHOPLINE at a high speed provides a wealth of free theme templates, covering all categories such as clothing, accessories, home, 3C, gift department stores, etc. The high-level component library allows sellers to freely adjust the website design to ensure that the brand is beautiful, usable, flexible and exquisite.

OS2.0 theme template Seed

Install the "SHOPHUB" plug-in of SHOPLINE APP store. After authorization, merchants can transfer multi-channel store data to SHOPLINE, ensuring the intact transfer of data to the greatest extent.

P.s.SHOPLINE has now launched the full-link AI tool, which helps businesses greatly improve efficiency in the construction and operation of the site.

(3) Marketing tracking

Take TikTok platform as an example, SHOPLINE is the official partner of TikTok for business., SHOPLINE TikTok Marketing and TikTok have deep API integration, which can support four major functions, helping merchants to continue to manage TikTok assets and quickly carry out overseas marketing:

Asset association, easy management: merchants can associate assets such as advertising accounts of TikTok business center accounts to TikTok Marketing plug-ins with one click;

One-click account opening, easy to open TikTok marketing: open the agent and TikTok advertising creation API, and complete advertising account opening operation (non-self-service advertising account) can be realized online;

One-click installation of TikTok Pixel supports advanced matching function: merchants can better match website events with TikTok advertisements, establish a wider audience network, and complete the closed loop of advertising-effect monitoring-effect optimization;

　　Automatic synchronization of product data: synchronize the product catalog to TikTok with one button, and quickly open the product advertisement.

(4) complete logistics SHOPLINE’s own logistics One Ship supports a variety of logistics methods and has excellent prices. And 4PL supports all mainstream logistics modes in Indonesia. SHOPLINE has reached a strategic cooperation with Indonesia’s local logistics Shippit, and realized the integration of logistics freight on the basis of opening up the logistics interface, and collected the freight price in real time and displayed it on the front-end page to avoid the loss of freight caused by consumers’ remoteness.

(5) Multi-channel POS can lay out Indonesia’s local online and offline global retail market through SHOPLINE POS system, and improve business efficiency through unified tools such as inventory, checkout, membership and data analysis.

As a global retail solution provider, SHOPLINE is an enterprise-level technical service company that focuses on helping cross-border e-commerce brands go to sea through independent stations. SHOPLINE opened an independent station line for Indonesian merchants. In addition to exclusive account managers and mature local/payment facilities, there are also targeted solutions such as Social.commerce solution, Facebook Live Broadcasting and TikTok Marketing to help merchants open up the local market and achieve business growth.