Send a gift to the 2023 reception desk in the Spring Festival Evening! Laiyang video interactive welcome new year’s wishes

　　The Spring Festival of the Year of the Rabbit is approaching in 2023, and the people all over the country are looking forward to the "big meal" on New Year’s Eve — — The Spring Festival Evening of the Central Radio and Television General Station will also meet the audience soon. As the exclusive platform for the interactive lottery of the Spring Festival Evening of the Year of the Rabbit, CCTV will not only broadcast the Spring Festival Evening program simultaneously at 8 pm on January 21st, but also launch welfare activities. Users only need to download the new version of CCTV, register and log in to the account to enter the page for the lottery, and they can participate in the interactive lottery in two simple steps to win the gift home. The interactive prizes for the 2023 Spring Festival Evening were jointly provided by Wuliangye, reception desk Wenchuang and Yangbo APP to present gifts to the people of the whole country in the New Year.

　　The first attempt to interact with the reception desk in the Spring Festival Evening of the Year of Rabbit.

　　Innovative gameplay attracts expectations.

　　As the exclusive platform for interactive lottery in the Spring Festival Evening of the Year of the Rabbit, CCTV has set up a rich welfare prize pool, lowered the threshold of activities through simple and easy-to-understand participation, realized the participation of men, women and children, and added a strong New Year atmosphere to netizens all over the country. In this activity, CCTV video is used as the exclusive platform for interactive lottery in the Spring Festival Evening of the Year of Rabbit at the main station. During the activity, users can directly access the lottery page from CCTV video to win rich gifts such as beautiful gifts and creative gifts at the main station.

　　During the live broadcast of the Spring Festival Evening, the host of the main station will also guide the lucky draw through oral broadcast, so that every user can participate in the activity and realize "all people have fun together"; After the Spring Festival party, related welfare activities will last until the 15th day of the first lunar month. Users can continue to participate in the egg twister lottery in the Central Video Mall and have the opportunity to win many New Year gifts.

　　Full of New Year atmosphere

　　Emotional interaction warms the Spring Festival Evening.

　　As the Spring Festival is approaching, many places in the central video terminal have put on a thriving welcome interface. The logo of the Spring Festival Evening at the main station and the mascot of the Spring Festival Evening "Rabbit Yuanyuan" can be seen everywhere. At the same time, the logo of the central video is completely refreshed, which perfectly sets off the atmosphere of the New Year and conveys the joy of the New Year to every user.

　　On New Year’s Eve, users can not only follow up the Spring Festival Evening process by participating in the interaction of 2023 Spring Festival Evening, but also chat with netizens from all corners of the country at any time in the live broadcast room of the Spring Festival Evening in the central video terminal, share the impressions and witticisms of the program, and experience the "ritual sense" of the people all over the country to celebrate the New Year together. Through multi-level interactive forms, CCTV breaks the dimensional wall of "I play and you watch" between viewers and traditional TV, making the communication between users and Spring Festival Evening and netizens more smooth and timely, which not only awakens the emotional memory of netizens for the Spring Festival, but also further highlights the platform characteristics of CCTV’s "good-looking and fun".

　　For the first time in the industry, the Spring Festival Evening of the Year of the Rabbit at the reception desk realized the vertical live broadcast of new media with the technology of "HDR50P+ Jingcai Sound" in the whole process of production, transmission and distribution., bringing viewers a more immersive audio-visual experience with a sense of space, three-dimensional sense and layering. As the exclusive platform for interactive lottery in the Spring Festival Evening of the Year of the Rabbit,Central Video gives full play to the advantages of new technologies such as "5G+4K/8K+AI" and integrates the concept of "thought+art+technology" into program innovation.To provide rich and varied high-quality new media content and scene services to the society.Central video Spring Festival Evening interaction optimizes gameplay and prize settingsCreating unique interactive experiences and emotional links for users, and meeting the increasingly diverse consumer needs of users, is also the advantage display of the technological innovation capability of mainstream media platforms. The Spring Festival Evening of the Year of the Rabbit is about to be grandly opened, and the CCTV video will also be open-minded, looking forward to being happy and lucky with users all over the country.