White-collar workers with a monthly salary of over 10,000 resigned and returned to their hometowns to raise chickens. After hundreds of thousands of losses, they returned to the city to find a job.

　　On June 11, Tang Dong fed chickens on his farm in Tujia, Renshou County, Meishan City.

　　Jiang Lin, chief reporter of Chengdu Business Daily, photo report

　　"It’s time to say goodbye, my chicken farm, guessed the beginning, but didn’t guess the end … …” After typing this sentence on WeChat, Tang Dong began to deal with the chicken farm he founded for two years. On June 12, he told the Chengdu Business Daily reporter, "I will go back to the city to find a job in a few days."

　　Two years ago, Tang Donghuai, who worked in central enterprises and foreign enterprises, with a monthly salary of over 10,000 yuan, returned to his hometown to start a business with an idyllic dream. His idea represents the voice of many office workers: quit his unchanging job, return to the countryside or his hometown in the countryside, raise fish and chickens, and build his own career in a leisurely manner and spend the rest of his life.

　　However, after a circle, Tang Dong returned to the original point, but what he paid behind was two years, hundreds of thousands of funds, and even family differences … …

　　resign (office/one’s job/post)

　　"Running a farm is a career, and if you do it well, you earn more than going to work."

　　June 11th, Yin.

　　The whole mountain behind Tang Dongjia’s house is his farm, and the chickens in the forest fly everywhere when they see people coming. During walking, you have to be careful at every step, because chickens are free-range and may lay eggs in any corner. Sure enough, after walking for five minutes, I found several nests of eggs laid in the grass. Tang Dong walked over and picked it up skillfully.

　　I was busy all morning. At 13 o’clock, the sky was as lead and the rain was as heavy as beans. Tang Dong couldn’t attend to lunch. The chickens and eggs delivered to the customers had to be sent to the post office in the town before 13: 30. He had to carry boxes of eggs to the car in the lane outside the house, and his feet were covered with mud after several trips. Sitting in the car, Tang Dong sighed: Look, this is life now.

　　In the house a few meters away, there are still photos of Tang Dong when he was studying. Born in 1980, he was white and gentle. After graduating from a petroleum university in Sichuan in 2004, he successfully entered the Urumqi branch of PetroChina.

　　Four years later, he left his job and returned to Sichuan for the simple reason that he always felt lonely and wandering outside. After job changes, in 2011, he joined a foreign company with a monthly salary of over 10,000 yuan. When a colleague resigned under pressure, the idea of going home sprouted in Tang Dong’s heart.

　　Tang Dong’s hometown is Tujia Town, Renshou County, Meishan City. There are two big ponds in front of his home, and the mountain behind the house is his childhood "playground".

　　Nowadays, although he earns money by going to work, Tang Dong feels that he is a bit ruined. The future seems to be going to work, getting paid and getting old … … He can’t see the future, and he always feels that there is something missing in life, and the idea of going back to his hometown to start a business is getting stronger. But at first, Tang Dong didn’t convince himself. In 2014, he bought a suite in Huayang and wanted to accept the life of working in the city. He also fantasized about selling this house in the future, going back to his hometown to build a small building to live with his parents, opening a farm and raising some chickens and fish … …

　　Dreams are the greatest motivation. In 2016, Tang Dong persuaded his wife on the grounds of "this is a career, earning more than going to work for two years", resigned and returned to his hometown to start organizing a farm.

　　start a business

　　Opening up the market and operating e-commerce, everything starts from scratch.

　　The village has not changed much, and it is still familiar with mountains and water. However, the pressure soon came. I heard that Tang Dong had resigned and was going back to his hometown to raise chickens. My mother was so angry that her eyes almost turned black. My sister, who works in a financial institution, is also very puzzled: Is it difficult for your parents to work hard for your college education just to go back to the countryside to raise chickens? Friends and relatives also went into battle to persuade him. But no matter how his mother and sister objected, Tang Dong still insisted. In his view, this is the place where his career starts again and the beginning of life change.

　　In desperation, the family was divided into two camps. My mother and sister who lived in the city protested by not talking to him. Although my father didn’t say support, he stood by him.

　　The only thing that makes Tang Dong feel a little comforted is that the neighbors are watching themselves grow up, and it didn’t take much effort. More than 50 acres of land behind the house quickly moved into place. Tang Dong gave the farm a name: Liangshuijing Ecological Farm. He hopes that his family and future generations will not forget his hometown, a small place called Liangshuijing. According to his plan, the farm is prepared to invest more than 200,000 yuan to feed 1,000 chickens that are rare in rural areas, such as silky fowl, guinea fowl and imperial concubine chicken, and then gradually expand the scale, and feed some traditional fish such as carp and crucian carp.

　　Personnel, hire one or two people, plus the father who is over 60 years old, take charge of the overall situation, market, etc., and the employees and father are responsible for feeding and picking eggs. In the way of feeding, we insist on original ecological feeding, and there are many insects and grasses on the mountain. Sales methods rely on e-commerce to locate high-end markets.

　　With this in mind, Tang Dong is full of energy, charging chicken knowledge, opening up markets and operating e-commerce, and everything starts from scratch.

　　difficulty

　　When you say you get off work at 5: 30, do employees really get off work at 5: 30?

　　Difficulties, as expected, are unexpected in Tang Dong.

　　Although the hometown is good, employees are hard to find. Almost all young and middle-aged people go out to work, and almost all people who stay in their hometown are over 50 years old. Raising chickens and picking eggs are ok, but it is almost impossible to fill out express orders and check monitoring. Tang Dong can only "choose the young from the old", and a 50-year-old neighbor became his employee. His job is to help pick up eggs in the morning, pack them, then clean the henhouse and feed them. At first, my father also actively helped Tang Dong to do something, but he could only take care of chickens at home. My hometown is only more than 10 kilometers away from the town post office where express delivery can be made, but my father and employees can’t drive and it is difficult to ride a bike. I want to go to town to buy something. I took a ride at 9 am and came back in the afternoon.

　　There are obviously more unexpected difficulties.

　　Tang Dong wants to hire one more employee, but his father doesn’t understand: one employee earns more than 2,000 yuan, and two employees earn four or five thousand yuan a month. The money earned in one month is not enough to pay wages, so why hire someone?

　　When Tang Dong hired employees, he agreed to get off work at 5: 30, and when he arrived, the employees hurried home from work. This made my father very dissatisfied: get off work at 5: 30? People who go to work in the city get off work earlier than those who go to work in the city, and they go to work in the countryside. They can’t leave immediately when it’s time. At least they should do more things before leaving.

　　After being left behind by Tang’s father several times, the employee simply resigned from Tang Dong. Angry and anxious, Tang Dong wanted his father to live in the city and stay out of the farm, but his father came back after less than ten days in the city. After searching hard, Tang Dong finally found an employee who can write. After numerous explanations, he finally learned to fill in the express delivery form and send the express delivery.

　　Due to the shortage of manpower, Tang Dong can only be on the top. Originally, he wanted to expand the scale of raising chickens on the farm, but he could only postpone it. However, if he could not expand the scale, his output would be limited. With limited output, he could not expand the market and bring more profits. Without more profits, he could not support the salary of staff and the confidence of his family.

　　The budget was quickly spent, and trivial matters made Tang Dong tired of coping. In developing the market, in addition to lack of energy, the market also lacks trust in his original ecological products, which makes Tang Dong a little surprised. From chicken seedlings to slaughter, Tang Dong completely adhered to the original ecological feeding, without any feed and antibiotics. Although many people were full of praise, some people still did not believe that it was an original ecological product.

　　The market expansion is not enough, and the farm can’t expand its scale. The monthly turnover is about 5,000 yuan. Excluding labor, costs, etc., the farm will lose two or three thousand yuan a month.

　　The farm was slow to make a profit, but Tang Dong insisted on investing, which made his father unacceptable. After several arguments, my father’s attitude changed, and he stopped talking to Tang Dong, becoming a stranger.

　　have a deficit

　　I can earn more than 200 thousand when I go to work, but I lost nearly 500 thousand when I came and went

　　In addition to the father, the family has also quietly changed. My wife took her son to visit Tang Dong on weekends and holidays. At first, the open fields in the countryside and chickens all over the mountains made his son excited and had a good time. After several times, the novelty passed, and his wife and children didn’t want to come again.

　　Tang Dong is both a boss and an employee. Every day, when his eyes are open, he is busy turning off the lights. He has to teach employees about big and small things, and when it rains, his feet are muddy … … In fact, for the difficulty of starting a business, Tang Dong said that he had made full mental preparations. But now, he regrets: even if you have made sufficient mental preparation before, many things will still be beyond your psychological endurance. The most important thing is that Tang Dong believes that it is normal to be engaged in aquaculture, and it is not profitable in the first two years. The market and brand building of ecological aquaculture need a process, which may be two or three years, or three or five years, but the family feels that this process is too long and even does not believe it.

　　The most uncomfortable thing about Tang Dong is that he doesn’t agree with his ideas and doesn’t let himself do it, but he gives a deadline without support. When a person’s spirit weakens, everything goes wrong. The father also began to clearly oppose it with his mother and sister. The wife said that the two-year deadline had arrived and the 4-year-old son needed more company. In 2018, Tang Dong wrote this helplessness on WeChat: It’s time to say goodbye, my chicken farm guessed the beginning, but didn’t guess the end … …

　　On June 12th, in the face of Chengdu Business Daily reporter, Tang Dongxin was unwilling, but exhausted: In a few days, I will go to the city to find a job, so I will leave a worker to look after the farm for the time being, and slowly digest the chicken and eggs. He said that after two years of starting a business, he could have earned more than 200,000 yuan from going to work. Now he resigned and invested more than 200,000 yuan, and he lost about 500,000 yuan.

　　However, returning to his hometown to run a farm also made Tang Dong gain a lot of happiness: after raising chickens, snakes and eagles that had disappeared for many years came back and brought back many childhood memories; Picking up eggs in the morning always has a sense of freshness. "With birds singing and chickens crowing in your ears, you will never know where the next egg is?"

　　Family members’ questions and looking back.

　　Do you have to resign and start a business if you have a car and a house with a monthly salary of over 10 thousand? "I have no regrets."

　　Regarding Tang Dong’s resignation and returning to his hometown to run a farm, his family’s attitude can be summarized by three rhetorical questions — —

　　Engaged in work related to one’s major in a foreign company, owning a car and a house in Chengdu, with a monthly salary of over 10,000 yuan, do you have to resign and start a business?

　　A science man, who has been working in chemical engineering for more than 10 years, does it have to choose irrelevant pastoral farming to start a business?

　　Repeated losses, the direction of the farm is unknown, is it necessary to persist? "

　　In Tang Dong’s younger sister’s view, my brother is biased in looking at problems. Life in his hometown is certainly worth remembering, but now he can’t go back to the past, and working in the city will also give people happiness. She said that when it comes to having a job with a monthly salary of tens of thousands in the city, I believe most people still have some pride in their hearts. In a city like Chengdu, there are countless job opportunities, better commercial, medical and educational resources, and a group of elites of similar age.

　　"What is the most important thing for a young man in his thirties? In addition to the family, there must be a vision. " She believes that how to have a broader vision, you must stay in a big city when you are young. It can give you a variety of values and tell you that there is not only one way to live in life, which directly determines your tolerance, the way you treat people and your ambition. Only when you have seen everything can you choose. Only those who have worked hard are entitled to enjoy the inner calm.

　　My sister’s opinion basically represents the opinion of my family, but Tang Dong doesn’t fully agree: Is it hard work only in the city? I go back to my hometown to start a business, so it’s not hard work? However, for the three rhetorical questions of his family, apart from the first one, Tang Dong himself could not give the answers to the latter two questions.

　　Tang Dong also stressed that starting a business is not as simple as expected. Even if you are fully prepared, you have paid a lot, overcome many difficulties and solved many problems, but the pay is not necessarily rewarding. Things are still much more cruel than expected, and the market is even more cruel. "For example, the chickens I raise are all ecologically farmed, but some people just don’t believe that this is a market environment." Tang Dong said, of course, the most important thing is that the distrust of his family makes him feel deeply powerless.

　　For failure, Tang Dong did not regret it. He said that he had gained a lot, and these two years were almost the days he wanted. "If people are not a little aggressive at this age, how boring is that life?"

　　(Tang Dong is a pseudonym)

　　Asking about rural entrepreneurial dreams

　　Entrepreneurial mentor:

　　To realize the dream of rural entrepreneurship requires adequate preparation.

　　Cross-industry entrepreneurship requires more preparation. The problem of Tang Dong’s entrepreneurship lies in his lack of understanding of the long-term nature of the agricultural cycle and his lack of estimation of the market. In addition, the support of family members is particularly important.

　　Li Peining, chairman of Sichuan Weimu Modern Agriculture Co., Ltd., is the first batch of Chengdu science and technology entrepreneurship instructors. After hearing the story of Tang Dong, Li Peining believes that Tang Dong and his family have reasons for this. First of all, they have insufficient understanding of the long-term nature of the agricultural cycle. Many people have the dream of rural entrepreneurship, but how to realize it requires adequate preparation, such as systematic planning and how to carry out ecological farming in light assets, which requires technology and experience. And Tang Dong’s cross-industry entrepreneurship needs more preparation.

　　Li Peining said that there are also factors that underestimate the market. To gain the trust of the market, unless the products are very good, it takes time to accumulate, especially to open up the market. It is not that the people don’t trust ecological products, but that they don’t trust his ecological products. Ecological products are generally expensive. Why should others pay for higher prices? This also needs to convince others.

　　The support of family members is also particularly important. Li Peining believes that to start a farm like Tang Dong, it is necessary to have enough mental preparation and financial preparation. It is normal to not make money for a year or two, and family members cannot not support it without making money for a short time.

　　Employment sector:

　　Treat failure well, see failure clearly and take failure.

　　When starting a business, entrepreneurs should first ask themselves: Is there any preliminary research? Is there a common team? Is there anyone who works together in Qi Xin to build a fist product with himself?

　　For an entrepreneur like Tang Dong, Zhu Shuji, director of Meishan Employment Bureau, while affirming his entrepreneurial spirit, gave three key words: be kind to failure, see failure clearly and take failure.

　　Zhu Shuji introduced that the current low success rate of entrepreneurship is a relatively common phenomenon. In the entrepreneurial army, there are many entrepreneurs like Tang Dong, and the society should give more tolerance; Secondly, the tolerance of family members, relatives should give more care and support, in order to bring sustained motivation to entrepreneurs. Another tolerance is that entrepreneurial teams and individuals should be tolerant of themselves, strive for entrepreneurial success, and be prepared for failure.

　　Zhu Shuji’s second point is to recognize failure. He believes that interlacing is like a mountain. If a person gives up his strengths and chooses a strange industry to start a business, he may succeed. However, if you don’t understand the industries you are involved in, you will easily fall behind in the competition, especially in industries with long cycle, high risk and low return rate. Therefore, it is necessary to conduct early research. In the process of market research, we also need to find like-minded teams. In modern agriculture, entrepreneurship can’t be just passionate, and it is easy to run aground according to the traditional model, and the homogenization of agricultural products is very serious. In the Internet age, it is necessary to stand out from others, to have a modern management mode, to have a production team, a marketing team, a planning team, a publicity team, and even an art team and a packaging team.

　　Zhu Shuji said that in terms of failure, this is also a topic that Meishan Municipal Party Committee and Municipal Government are studying. While encouraging everyone to start a business, we are studying how to minimize the risk of starting a business. Is it possible to introduce a third party organization? For example, guarantee companies, insurance companies or some venture capital institutions, it is also a kind of risk sharing to evaluate first and then inject capital. With the entry of the third party, we can better supervise the entrepreneurial process and risk, correct the deviation in time, and reduce the risk of failure to a smaller extent. This is what we are thinking about and the direction of our efforts.