Shanghai Fashion Week | The Fusion of Space and Fashion
Based on the reverie of space, it is one of the "lessons" for fashion designers to introduce space elements into design. During AW21 Shanghai Fashion Week, both SHUSHU/TONG and Rico Lee brands explained the space inspiration in their own ways.
SHUSHU/TONG: Shuttle from 1960s to the future
In the autumn/winter series of 2021, SHUSHU/TONG takes us back to the 1960s, and the Space Age style belonging to that era has injected a steady stream of futuristic impact into this series. Then it shuttled from the 1960s to the Ford era in 632, like the superposition of dreams, shuttling to the past, and then going to the future, staged an interweaving of fantasy and reality, leaving a reflection and reflection on the present society, and at the same time launched a daydream about the future world.
Wave point elements, mesh structure, futuristic prints, sequins, reflective materials, waterproof raincoat fabrics and neat tailoring all create a series of clothing that combines Space Age futuristic and retro trends. At the same time, the decoration in the details also makes people notice the subtle changes of SHUSHU/TONG. In the past, the soft and round lines were handled neatly. Accessories continue to cooperate with YVMIN, and the bow element of the classic logo has also been decorated with a little sharpness, bringing out the scientific and technological meaning of indifference and alienation.
There are many ways to use the wave point elements in this series, such as forming concave wave points on fur by pressing, or creating three-dimensional wave points by hand sewing. The series of color swatches also span a wide range, from the cold black-gray-blue series to light yellow, light pink, orange and bright yellow. Designers combine the sense of girlhood with the sense of ultra-avant-garde future, break away from the traditional framework and form an innovative and harmonious whole.
It is worth mentioning that the prints in this season’s clothing are presented by the brand in cooperation with the artist Shuhua Xiong. Shuhua Xiong (Shuhua) is a spray gun artist living in new york. He is good at using airbrush’s brushstrokes to convey feelings and records, and the pictures always capture the flashes of emotions. She thinks airbrush is a tool with both firmness and softness, which can be abstract or figurative, sharp or blunt. Shuhua believes that painting, music and all art forms are a form of self-expression and an individual’s desire to link with the world. Shuhua’s creation also injects surreal interest into the seemingly simple geometric elements in this series.
Rico Lee: Interpreting Romantic Space with 3M Technology
RICO LEE’s clothing this season consists of three collections. The inspiration from the earth series comes from the traces of years in nature, and its durability and natural texture become the main characteristics of this series. Wool, cotton feeling and washed wrinkles give traditional functions a historical and heavy texture. Full Metal Jacket, emphasizing silhouette and low-key, presents science and technology in a delicate way through fine texture and metallic feeling. Space Opera, in cooperation with the official of "Aerospace Science and Technology Innovation", interprets "Space" as romantic and fashionable with treated transparent fabrics.
In this show with the theme of "evolution", the sense of science and technology of 3M Blessing attracted particular attention. According to reports, the predecessor of 3M new Sherry gas condensate thermal insulation material is aerogel, which originated from aerospace technology. Because of its ultra-light and ultra-heat insulation characteristics, it is the core material for making spacesuits and is known as solidified air. However, its fragile characteristics and high cost limit its application in civil textiles. 3M applied its advanced materials, combined with precision coating and high-strength bonding technology, and developed 3M new Sherry gas condensation thermal insulation material, which realized the combination of high thermal insulation, high air permeability and comfort. Aerogels, which originated from aerospace technology, were applied to the field of functional textiles by combining the new Shirley nonwoven technology. Compared with traditional materials, its warm-weight efficiency is improved several times, which means that lighter materials can be used to bring higher warm-keeping effect.
Another star product that attracts people’s attention on the show floor is the recycled material of 3M Sun Sherry, which is a technological velvet made of recycled plastic bottles. It can also maintain excellent thermal insulation performance in the cold environment and is more durable than traditional materials. Compared with most materials, it is thinner and lighter, and it is still fluffy and warm in humid environment.
Brand designer Li Weigang said that brands need to provide consumers with services and products with multiple values. Including emotional recognition, aesthetic recognition and the consistency of values. Practicality also runs through all these elements. This season’s RICO LEE series has brought two heavyweight cross-borders. The first one is with the global technology company 3M, which interprets the romantic feeling of space with the trend of 3M new Sherry’s warm-keeping technology. Another heavyweight crossover: RICO LEE x Fashion Aerospace. As a key enterprise in the domestic aerospace field, Aerospace Science and Technology Innovation actively promotes the integration of aerospace and fashion. Tell the space story and spread the space culture with clothing as the carrier, so that everyone can wear space symbols and become a walking "space saluter".