Behind the renaming of today’s headlines： risk sharing and globalization vision

[Global Network Science and Technology Reporter Lin Di]A few days ago, regarding the "renaming" reported by the media, today’s headline response indicated that the company was not renamed, but had always been called "ByteDance", with its information flow products today’s headline, short video products Tik Tok, Volcano, question and answer products Wukong Q&A and so on. In the future, "ByteDance" will replace "Today’s Headlines" as its overall brand name.

According to industry and commerce information, ByteDance is the corporate company where today’s headlines are located, but this name has not been widely mentioned in public activities before. On April 24th, at the first Digital China Construction Summit, Zhang Yiming attended as CEO of ByteDance for the first time.

According to media reports, ByteDance Company issued a notice saying, "After comprehensive opinions, we finally decided to use the existing company name" ByteDance ". In the future, please use the brand of "ByteDance" in the scenes referring to the company as a whole. "

From now on, Today’s Headline will only exist as an information flow reading product of ByteDance Company, and it has the same roles as Watermelon Video, Tik Tok, Volcano Video and Wukong Question and Answer.

According to insiders, this means that in the future, "ByteDance" will replace today’s headlines as the name of the company’s overall brand. Moreover, the organizational structure of these products hatched and acquired by headlines today will be readjusted, and the financial relationship and personnel appointment and dismissal will also usher in changes.

But it is also a turning point for ByteDance. On the one hand, the public opinion crisis some time ago may be alleviated; On the other hand, avoiding putting different products in the "one basket" of today’s headlines is also a good strategy to resist risks.

According to the data, Beijing ByteDance Technology Co., Ltd. was established in 2012, and it is an information technology company in Beijing, China. ByteDance’s products are active all over the world. Its products include today’s headlines, watermelon videos, volcano videos, vibrato videos, musical.ly, TopBuzz and so on. By the end of 2017, the company mainly focused on major markets including China, Japan, South Korea, Brazil, the United States, Europe, Southeast Asia and India.