It’s worth a look to read the column ＂China and the World Xinhuanet＂ in the great changes!

　　Xinhuanet Beijing, January 30th (Reporter Xue Bili) The annual release ceremony of China Positive Energy "Five Hundred" network products sponsored by the Central Network Information Office was broadcast live on CCTV-1 and the network platform on the 28th, and the results of the 2021 China Positive Energy "Five Hundred" network products selection were announced simultaneously. After initial evaluation, re-evaluation, online voting exhibition and final evaluation, Xinhuanet won 25 awards, among which "On the World" column and "China’s Choice" won the excellent prize of "Network Positive Energy Special Topic" and "Network Positive Energy Animation Audio and Video" respectively. These two works are masterpieces of Xinhua Net’s creative exploration in the field of international reporting in recent years.

　　At present, the international public opinion environment is extremely complicated and the struggle situation is becoming increasingly severe. In the complicated international public opinion field, how can China give a strong guiding voice? The "Five Hundred" network positive energy boutique selection activity has demonstrated for us. Among the outstanding works of "Five Hundred" publicized, Xinhuanet’s "On the World" column is unique.

　　"On the World" column page (click to watch)

　　The column "On the World" is the first international in-depth report column on the media state created by Xinhuanet. Since its inception in 2018, this column has relied on the annual international seminar on "Talking about the World" held by Xinhuanet to aggregate the resources of top domestic expert think tanks. Through the "combination boxing" mode of "efficient linkage of expert resources and innovative expression of daily reports", it has authoritatively and vividly interpreted the diplomatic thoughts of the supreme leader, commented on major international hot events from various angles, thoroughly guided the mainstream public opinion at home and abroad, and violently clarified and refuted the wrong views concerning China.

　　In recent years, the column has endowed international topic reports with the characteristics of youthfulness and grounding through diversified media reports such as micro-videos, cartoons, posters and sharp comments, and launched a series of high-quality works with sharpness, strength and depth. For example, a series of reports on "Creative Poster | Democracy is not Coca Cola" which started with American hegemonic acts and exposed American "double standards"; Connected experts directly poke the pain points of the United States and the West, and the series of fusion reports of "Please look in the mirror"; The creative micro-video "Brothers are Far Away", which tells the story of China-Africa friendship.

　　Expose and criticize the creative cartoon of "American democratic farce" about hypocritical human rights and democracy in the United States.

　　Some experts praised that the column "On the World" has become a well-recognized brand product in overseas Chinese public opinion field, and is deeply loved by netizens at home and abroad.

　　The award-winning video "China’s Choice" is one of the representative works of the column "On the World". With "choice" as the key word, the work tells the story from a small perspective through lofty and vast conception, unique narrative and magnificent visual effects. Under the background of a hundred-year change and the COVID-19 epidemic, China’s diplomacy is led by the diplomacy of the head of state, and it takes on the mission of facing difficulties and braving the wind and waves. Countless ordinary Chinese has chosen the spirit of fearless danger and boundless love. With the technique of knowing things from a small perspective and progressing step by step, the works convey the correct views and temperature feelings of China’s diplomacy, and show China’s heroic spirit and great country’s responsibility.

　　Micro-video "China’s Choice"

　　Connect China and foreign countries and communicate with the world. Through the excellent works in the column "On the World", we can let the world listen to China and understand China in a complicated crowd, guide netizens at home and abroad to understand China’s diplomacy and the world situation, and convey China’s "positive energy" to the world!