Prospect of the extended range version of Star Era ET： or sell for 209,800 yuan with a wheelbase of 3,000 mm.
The plug-in hybrid market is very hot, which is a recent feature of the domestic market. Because the overall share has improved significantly, there are more and more car companies making efforts in this market, which directly leads to the market becoming more and more "rolled". From the consumer’s point of view, if you are a friend with only one car at home, Kitten suggests starting with hybrid and plug-in hybrid models. If you are mainly traveling in cities for short distances and occasionally running at high speed, extended-range electric is also a good choice. Judging from the current market situation, the popularity of domestic extended-range electric vehicles is not low. Ideal L7, Wenjie M7, etc. are all products of this type.
In the 380th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, Chery’s Xingtu brand declared an extended-range electric vehicle, Xingtu ET extended-range version. Prior to this, its pure electric version has been declared, which means that Starway ET will provide two different power models in the future.
According to the group’s plan, Chery will fully launch the new energy market in 2024. Before that, Xingtu brand has launched pure electric and plug-in hybrid models. Although from the technical difficulty and performance, extended-range electric is not as good as plug-in hybrid, but its advantages are simple structure and low cost. Under the condition of fixed cost, the money saved from the power system can be used for interior configuration, which is valued by many new energy vehicle consumers.
From the body size, the extended range version of Star Way ET is close to the level of medium and large SUV, with the length, width and height of 4955mm, 1975mm and 1698mm respectively and the wheelbase of 3000mm；; Compared with the main competitors’ ideal L7 of 5050mm, 1995mm, 1750mm and 3005mm, although slightly inferior, the gap is not very big. In terms of seat layout, it also adopts a five-seat design, and the performance of the rear space can be satisfactory.
As for the power system, the extended range version of Star Era ET uses SQRH4J15B 1.5T four-cylinder engine as the range extender, with the maximum power of 115kw. The data of the motor has not been published yet, but according to the configuration of Star Era ET pure electric version, it should provide two models: single motor and double motor. The power battery is lithium iron phosphate battery, and the manufacturer is Contemporary Amperex Technology Co., Limited. In terms of configuration, although there is not much news released at present, in terms of product positioning, it should not be lower than Xingyue ES.
In terms of price, the extended edition of Star Era ET can use Star Era ES as a pricing reference. Star Era ET is a medium and large SUV, and its price is higher than that of Star Era ES, which is positioned by medium and large cars. The starting price of the latter pure electric version is 198,800 yuan, and Star Era ET may be higher than it. At the same time, the price of the extended-range version will be lower than that of the pure electric version because of its small battery capacity. Therefore, based on various factors, the kitten expects the starting price of the extended-range version of Star Era ET to be 209,800 yuan, but its configuration level will be higher than that of Star Era ES.
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In terms of sales performance, although Chery has launched a number of plug-in hybrid models before, their sales performance is average, especially for Star Road brand models. According to the terminal sales data, the total sales volume of the Star Road Chasing Wind Plug-in Hybrid Model in 2023 was only 1,214 vehicles, which was not even as good as the weekly sales volume of many hot-selling cars. Faced with the sales dilemma, Chery’s new energy vehicles are also adjusting their prices, trying to impress consumers with low prices.
Looking forward to the future sales trend of Xingtu ET Extended Range Edition, its main competitors are naturally Ideal L7 and Wenjie M7. The former has a higher price threshold of 319,800 yuan, and the latter also costs 249,800 yuan. Compared with these two models, the core advantage of Xingtu ET Extended Range Edition is that the price threshold is lower, and Chery has accumulated a certain reputation in the market. In the early days of 200,000 yuan, you can buy a big five-seat extended-range electric SUV produced by Chery, which is actually attractive.