Original hedgehog commune editorial department hedgehog commune

Top stream remarriage bureau, but the game circle.

Wen | Xinghui

Editor | director

The wolf is coming again.

On December 25th, 2023, nearly a year after Blizzard Games withdrew from the China market, the entry of "Netease Blizzard Composite" suddenly reached the first place in the hot search list of Weibo, which suddenly set off the game circle.

According to 36Kr, it learned from several independent sources that in the past, Blizzard negotiated with many domestic game manufacturers about the "return of national service" and finally chose to cooperate with Netease again.

The first time the news came out, the blizzard players who had been "slipped" by various rumors for a whole year could not believe it for the first time. They looked at each other in the comment area of each major platform and skillfully posted the picture that was forwarded to the patina-"the historical periodic law of national clothes". Among them, the incisive stage summary is the lesson of blood and tears accumulated by players after opening the wrong champagne again and again for more than 300 days.

Tuyuan network

So, what is the step of the periodic law this time? Or is it that the national service "refugees" who have been waiting for a long time finally have a chance to really jump out of the cycle?

Periodic law of rumors

In the memory of the old player Dayu, in the last two months alone, the gossip about the return of Blizzard has been circulated no less than three or five times.

"People are already numb." Dayu sighed. This is why, when the rumor of "Netease Blizzard Compound" was hotly debated by the whole platform, his first reaction was not to celebrate, but to doubt.

For example, at the end of last month, Dayu witnessed a hot discussion that attracted many eyeballs, and the rumored protagonist at that time was also quite weighty.

On November 30th, some media reported that Tencent’s Rubik’s Cube Studio had a live broadcast of World of Warcraft in bilibili. Although the live broadcast was suspended, it still left an imaginative screenshot, which was saved and forwarded by many players.

However, afterwards, Tencent did not give the response imagined by Blizzard players, but said that the matter was only a live test and it was over, and the rumors were not accurate. People close to Tencent explained that Rubik’s Cube Studio is one of Tencent’s self-research studios and will not represent external products.

Since then, the speculation of Tencent and Blizzard’s "marriage" has disappeared.

Tuyuan Mofang Studio Group official website

Besides, in the middle of this month, another company that was speculated to take over Blizzard’s national service also came forward to clarify, once again killing one of the rumors circulating in the player community.

The protagonist this time is the Oriental Pearl. On December 18th, Oriental Pearl responded to relevant questions on the investor interaction platform, saying that at present, the company has not cooperated with Blizzard Games. Please refer to the information disclosure for the company’s operation. In fact, as early as February this year, the Oriental Pearl positively denied outside speculation. Not long ago, at the third quarter performance briefing in 2023, Oriental Pearl also responded to the same investor’s questions.

Tuyuan Oriental Fortune Network

Of course, the "rumors" staged in these cycles are not all groundless.

For example, people who say that Tencent enters the market will say that as one of the domestic game leaders, Tencent itself has rich experience in game agency and is likely to have the strength and willingness to take over Blizzard’s national service. For another example, the reason why the Oriental Pearl is frequently reported as the agent of Blizzard National Service is because it has a cooperative relationship with Microsoft for many years.

In 2013, Oriental Pearl and Microsoft established Shanghai Baijiahe Information Technology Development Co., Ltd., which is the sole publisher of XBOX platform game content in Microsoft Greater China. With the acquisition of Activision Blizzard by Microsoft, the Oriental Pearl is naturally close to Blizzard games in the eyes of outsiders.

All in all, when the hope of the player community has nowhere to express, any clue will inevitably be over-interpreted. Over the past year, "Blizzard National Service Agent" is comparable to the mysterious pie in the entertainment circle, and stars from all walks of life can’t escape the fate of being "slipped away".

In addition to Netease, Tencent and Oriental Pearl, you can also pull out a long list of suspected candidates: Perfect World, Giant Network, century huatong, Ninth City, and even Miha Tour, which is not familiar with the end-game market …

However, even after repeated "official denial" or "no response", the enthusiasm of many Blizzard players has not completely cooled down.

On the 25th, despite his "vigilance", Dayu couldn’t help forwarding the news screenshots to his friends. His idea was very simple: "They all came first in hot search, so it’s estimated that it’s a little different."? “

Tuyuan Weibo

That night, Dayu brushed out the new video released by the game information blogger for the first time, and followed the crowd and left a sentence: "My will is as strong as steel." Not long after, players in the barrage wrote a slang tacit reply: "Oh? Mana crystal, and so on. "

Just like the addicts who are hard to get rid of the temptation in the story of World of Warcraft, although the players have been disappointed by various rumors for countless times, when the new rumor version comes, everyone can’t help but click in and look around. While arming themselves with the "historical periodic law", they all pretended to encounter each other in the next stage of rumor-telling, and then teased and exposed each other’s fragility under sunglasses.

Yes, the game circle also has its own "forever young, always in tears".

A long-awaited turning point

From another point of view, although the matter of national service agency has never been accepted, the signal of blizzard’s return has indeed increased with time. If we look back afterwards, the end of 2023 will be a key turning point.

On October 13th, after a long antitrust review, Microsoft announced the completion of the acquisition of Activision Blizzard. This $68.7 billion sky-high acquisition case was settled, giving Activision Blizzard a long-promised shot in the arm.

Prior to this, many domestic players believed that the bad decision to quit the China market was one of Blizzard’s many bad moves in recent years, and the acquisition of Microsoft would reverse everything. After the success of "Renewing Life", Blizzard, a legendary entertainment company, will have a chance to regain its vitality, and then all kinds of ills will be solved, including returning to China with the support of Microsoft.

You know, three or four years ago, satyanarayana nadella, CEO of Microsoft, publicly stated that the broader vision of XBOX is to ensure that 3 billion gamers can play games freely. This year, Microsoft also disclosed in the EU investigation document on the acquisition case that it is expected to cover 3 billion gamers by 2030.

For such an ambitious Microsoft, the huge base and broad prospects of China’s game market look particularly attractive, and Blizzard National Service is expected to bring new growth points to Microsoft’s game map.

Tuyuan network

In November after the acquisition came to an end, in an interview, Mike Ybarra, president of Blizzard, said: "There are millions of players who love Blizzard games in Chinese mainland, and everyone in Blizzard wants to make sure that they can play our games. We are a global company, and I hope our products are spread all over the world, including Chinese mainland. "

On the other hand, in addition to matching the strategic layout of Microsoft’s game business, Activision Blizzard also ushered in a key node of personnel adjustment.

"Tan You" Hua Zhu, who has been diving in the NGA player community for many years, told me that not long ago, he saw the most exciting good news in the forum.

Since December 21st, the same news has occupied the front row of all Blizzard game sections, with the title: "Bobby Kotick, CEO of Activision Blizzard, will step down and leave the company on December 29th". The national service players who have long resented this executive have finally waited for a good day worthy of setting off firecrackers to celebrate.

The following week, Hua Zhu repeatedly clicked on this post from different discussion forums, and then turned to the latest page with great interest, praising those comments with "unrestrained" words one by one. Reminiscent of the recent endless gossip, Huazhu finally felt the long-lost hope: "The culprit has run away, and the national service may really come back?"

There are many people who agree with this view. When Netease Blizzard was exposed to "breakup" last year, Zhu Yuan, president of global investment and cooperation of Netease Games, wrote in LinkedIn: "One day, when the behind-the-scenes situation of the incident can be disclosed to the public, developers and players will have a new understanding of how much damage an asshole can bring."

At that time, players unanimously speculated that the "jerk" he mentioned was the notorious CEO of Activision Blizzard, Bobby Kotick. You know, many scandals surrounding Activision Blizzard in recent years are almost inseparable from this CEO, including sexual harassment and cover-up, gender discrimination, workplace bullying and so on.

Bobby Cotic, CEO of Activision Blizzard, Tuyuan Network

Judging from Netease’s high-level speech, Cotic also played an extremely disgraceful role in the matter of Blizzard’s withdrawal from the China market. It is widely believed that a series of controversial renewal conditions are directly related to Cotic’s decision.

As the acquisition continues to advance, the "culprit" who ended the transition period will officially withdraw from the historical stage of Blizzard on the occasion of the New Year. On December 21st, Bobby Cotic, CEO of Activision Blizzard, announced that he would resign on December 29th, and Lulu Meservey, chief communication officer of Activision Blizzard, will also leave in the near future.

In this winter when the blizzard is constantly releasing positive signals, the turning point of the return of the national service may have emerged.

The most reasonable ending

The drama of going around and returning to the starting point is surprising at first glance, but it is the most reasonable arrangement when you think about it carefully.

First of all, Netease Blizzard’s "compound" is obviously the solution with the lowest running-in cost.

Before leaving the domestic market, Blizzard and Netease had a cooperation history of 14 years. Through long-term operation of World of Warcraft, Hearthstone Legend, Watching Pioneer, Storm Hero, Starcraft and Diablo, Netease and Blizzard have gathered a large number of diehard players in China.

Since 2008, the cooperative relationship between the two parties not only includes the update and operation of the game itself, but also involves the operation of e-sports events, the construction of professional system and many other work. Looking back at the year when Blizzard was determined to build Watching Pioneer League, Netease was also one of the first partners to enter the game. Since the founding season, it has spent a lot of money to support Blizzard’s "NBA Dream".

Although this close alliance has produced cracks in the past year, the old partner is undoubtedly a safer choice than the difficulty of starting over with other local manufacturers. Whether it is Netease’s platform construction and operation experience, or the research and transportation cooperation results such as Diablo: Immortality, it has cut the urgent demand for Blizzard to quickly return to the national service and seek the growth point of the mobile terminal.

"Diablo: Immortality", one of the highlights of Blizzard’s financial report, from Weibo @ Diablo Immortality

Secondly, the issue of version number is also the key factor that contributes to the renewal of Blizzard Netease.

On the one hand, the management and control of online games in China is detailed, which directly determines Blizzard’s decision-making thinking of seeking agents and attaching importance to the version number.

In September, 2009, the General Administration of Press and Publication, the National Copyright Administration and the Office of the National Working Group on Combating Pornography and Illegal Publications jointly issued the Notice on Implementing the "Three Definitions" of the State Council and the relevant explanations of the Central Organizing Committee, and further strengthening the pre-approval of online games and the approval management of imported online games. It stipulates that foreign investors are prohibited from investing in online game operation services in China by means of sole proprietorship, joint venture and cooperation. At the same time, if an online game that has been pre-approved or imported by the General Administration of Press and Publication changes its operating unit, it must go through the pre-approval or import approval procedures again. From the date when the operating unit changes to the time when it is re-approved, online games should stop all operational services.

In December 2023, the Measures for the Administration of Online Games (Draft for Comment) issued by the State Press and Publication Administration also showed that the content of online games that have been approved for publication has undergone substantial changes, or the name of the game, the game publishing unit or the main operating institutions have been changed, and the online game publishing unit shall go through the relevant examination and approval procedures as required. In addition, no unit or individual may lend, lease, buy or sell, or apply the Network Publishing Service License, online game approval number and publication number in any form.

Tuyuan State Press and Publication Administration official website

On the other hand, although the distribution of game version numbers has been normalized recently, the number of imported game version numbers is still relatively rare. In the past three years, the proportion of imported game version numbers in the total version number fluctuated around 10%, and the distribution interval was long.

In fact, in the past ten years when Netease operated Blizzard National Service, the particularity of the examination and approval of imported games was reflected in the actual operation more than once. Waiting for the new version to open the door and waiting for the new game to go on the market is an unforgettable group memory of the old players of Blizzard National Service.

In other words, if Blizzard intends to change the national service agent, it must go through the pre-approval or import approval procedures again. The approval of the version number of imported games is relatively difficult, and these factors will bring uncertainty to the return of national service.

Therefore, from a rational point of view, Netease Blizzard’s "compound" is really the easiest solution for the return of national clothes.

As of December 30, the two sides have not given a positive answer to this rumor. Netease said it would not respond, while Blizzard China said: "Thank you for your attention. We have no information or updates to share here at present."

However, as the rumors continued to ferment, players who raised magnifying glasses found more and more clues. Dayu told me that recently, the bloggers of blizzard game information he paid attention to have been unprecedentedly prolific, and they can bring new gossip almost every day. He summarized this state as "questioning rumors, understanding rumors and spreading rumors".

For example, in recent days, it has been found that the World of Warcraft circle in Netease’s App "Netease God" has been updated, a number of chat rooms have been built, and many announcements about the new version of World of Warcraft have been added one after another, while the news of stopping the agent released here has been quietly removed.

For example, some players noticed that after a long silence, the familiar service number of "Blizzard Game Service Center" suddenly changed to Guangdong, which is consistent with the IP information of the staff in Netease Great God App. Combined with the rumors that Netease Guangzhou restarted the recruitment of Blizzard games, the job description of "MMO game user operation+loss recall data analysis" and the additional information of "non-Netease is editing" are even more imaginative.

For another example, on the evening of December 29th, many media reported that according to Tianyancha, NetEasy (Shenzhen) Network Co., Ltd. was established on November 7th, 2023, and its legal representative was wangyi, Senior Vice President of Netease.

Tu yuan Tian Yan cha

From this point of view, the rumors of the return this time do have the credibility that was rare before. However, the restart of the national service means huge preparatory work, and it takes time to build a team, test and adjust. Even if the news is true, players who are eager to wear it may still have to wait patiently.

Looking back, from the farce of breaking up to the complex hot search, Blizzard National Service has gone through ups and downs for a year. In the future, how to rebuild users’ trust, how to protect virtual property, and how to deal with the "lost year" will still be major questions for both partners.

Note: Dayu and Huazhu are pseudonyms.

Original title: "Blizzard National Service: Leaving for half a life, returning is still an easy family?" 》

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　　CCTV News:According to the data released by the National Bureau of Statistics on November 27th, in October, industrial production grew steadily, the revenue of industrial enterprises picked up rapidly, and profits continued to recover.

　　In October, the profits of industrial enterprises above designated size increased by 2.7% year-on-year, achieving positive growth for three consecutive months, and the benefits of industrial enterprises continued to improve.

　　In October, the operating income of industrial enterprises increased by 2.5% year-on-year, and the growth rate rebounded for four consecutive months. The unit cost of enterprises continued to decline, and the profit rate of operating income increased steadily.

　　By industry, 1-mdash; In October, among 41 major industrial sectors, the profit rebounded by 73.2%. Among them, the profits of raw materials and consumer goods industries continued to improve, and the profits of equipment manufacturing industries continued to grow, with the growth rate being 8.9 percentage points higher than the average level of all industries above designated size. In particular, the profits of electrical machinery, railway ships, aerospace transportation equipment and general equipment industries have all achieved double-digit growth.

　　In October, the profits of industrial enterprises increased by 2.7% year on year.

　　According to the data released by the National Bureau of Statistics on November 27, in October, the profits of industrial enterprises above designated size increased by 2.7% year-on-year, and the revenue increased by 2.5% year-on-year, achieving positive growth for several consecutive months. The revenue of industrial enterprises has accelerated and rebounded, and profits have continued to recover. Among them, the profit of raw material industry continued to improve. In October, the profit of raw material manufacturing industry increased by 22.9%, which continued to maintain rapid growth.

　　The profits of industrial enterprises have continued to improve.

　　According to the data released by the National Bureau of Statistics on November 27th, in October, as the macro-policy effect continued to appear, industrial production grew steadily, the revenue of industrial enterprises accelerated to pick up, and profits continued to recover.

　　In October, the profits of industrial enterprises above designated size increased by 2.7% year-on-year, achieving positive growth for three consecutive months, and the benefits of industrial enterprises continued to improve.

　　In October, industrial production grew steadily, and the product sales rate remained above 97.0% for four consecutive months, driving the continuous improvement of corporate revenue. Among them, the operating income of industrial enterprises increased by 2.5% year-on-year, the growth rate was 1.3 percentage points faster than that in September, and it rebounded for four consecutive months.

　　In terms of industries, in October, the profit of raw material manufacturing industry increased by 22.9%, which continued to maintain rapid growth and contributed the most to the growth of industrial profits. The profit of equipment manufacturing industry continues to grow, 1-mdash; In October, the profit of the equipment manufacturing industry increased by 1.1% year-on-year, and the growth rate was 8.9 percentage points higher than the industrial average. Among them, the profits of electrical machinery, railway ships, aerospace transportation equipment and general equipment industries all achieved double-digit growth.

　　Experts said that overall, 1-mdash; In October, the profits of industrial enterprises continued to improve. In the next stage, we should continue to focus on expanding domestic demand, promote the transformation and upgrading of traditional industries, cultivate and expand emerging industries, shape new advantages in industrial economic development, and promote the high-quality development of industrial economy.

　　In the 2016 academic ranking of world universities released on August 15th, there are 41 universities in China, among which Tsinghua University and Peking University are among the top 100 universities in the world for the first time this year, and 9 universities including China Geo University (Wuhan) and University of Electronic Science and Technology of China are among the top 500 universities in the world for the first time.

　　According to The Paper (www.thepaper.cn), academic ranking of world universities (ShanghaiRanking’ S academic ranking of world universities (ARWU) is the first comprehensive global university ranking in the world. It was first published by the World-class University Research Center of the Institute of Higher Education of Shanghai Jiaotong University in 2003, and it is the first comprehensive global university ranking in the world. Since 2009, ARWU has been released by Shanghai Soft Science Education Information Consulting Co., Ltd.

　　Academic ranking of world universities of Soft Science adopts internationally comparable objective indicators and third-party data, including the number of alumni and teachers who won the Nobel Prize and Fields Prize, the number of highly cited scientists, the number of papers published in Nature and Science, the number of papers included in Science Citation Index (SCIE) and Social Science Citation Index (SSCI), and the average academic performance of teachers.

　　In this year’s ranking, Harvard University is still firmly in the top spot, ranking first in the world for 14 consecutive years; Stanford University, second only to Harvard University, continues to rank second in the world. The University of California, Berkeley, surpassed MIT and ranked third in the world. Cambridge University rose from fifth place to fourth place; Oxford University jumped from 10th place last year to 7th place.

　　The University of Tokyo in Japan regained the 20th place in the world this year, making it the only university in Asia that ranks among the top 20 in the world.

　　Tsinghua University and Peking University took the lead in making a historic breakthrough and advanced into the top 100 in the world, ranking 58th and 71st respectively. Compared with last year, Zhejiang University, Shanghai Jiaotong University, Fudan University and China University of Science and Technology also made significant progress, ranking 101st-150th in the world. Harbin Institute of Technology and Xi ‘an Jiaotong University are among the top 200 universities in the world for the first time, and Sun Yat-sen University is the only mainland university in China outside C9.

　　In 2016, there were 41 mainland universities in China, which were among the top 500 universities in academic ranking of world universities, an increase of 9 compared with last year. China Geo University (Wuhan) and University of Electronic Science and Technology of China ranked among the 301st-400th in the world for the first time. Seven universities, namely China Ocean University, Hunan University, Nanjing University of Science and Technology, Northeast Normal University, Wuhan University of Technology, Donghua University and beijing university of chemical technology, all ranked among the top 500 in the world for the first time.

　　Among the universities in China, Hong Kong University ranks 101st-150th in the world, while Taiwan Province University and Taiwan Province "China University of Medicine" rank 151st-200th in the world. Hong Kong Baptist University and Kaohsiung Medical University entered the world’s top 500 for the first time this year.

Important senior executives of Great Wall Motor leave their jobs, in the "time of war";

General Manager of Group Brand Public Relations — — Goldilocks, resigned and left. The Great Wall also responded:Personal reasons.

On the whole, he is the head of public relations marketing introduced by the Great Wall at the beginning of this year, and is also one of the important components of the comprehensive innovation strategy.

The moment when he was exposed to leave his job was an important pass for the Great Wall to "fight" BYD.

Who is Guo Tiefu?

When Guo Tiefu left, Great Wall Motor responded: I resigned for personal reasons.

However, he only joined Great Wall Motor in February this year as the general manager of brand public relations.

At most three months before and after, the executive with comprehensive experience in high-end, high-tech and new-force automobile marketing left the Great Wall.

Guo Tiefu has previously served luxury brands such as Audi, Bentley and Jaguar Land Rover. After that, he joined Baowo Automobile in charge of marketing.

In 2018, Guo Tiefu joined Chinese Express as the Senior Director of Gaohe Automobile Market and Public Relations Communication, and was fully responsible for public relations and communication. The brand tonality of high-tech sci-fi, advanced and luxurious is created by Guo Tiefu.

In 2022, Guo Tiefu briefly joined Lotus Motors.

Guo Tiefu’s resume is actually the core reason why the Great Wall took a fancy to him and introduced him. Long-term high-end brand marketing, and have more successful experience in building scientific and technological brands.

Wei, the high-end brand of the Great Wall, has been performing poorly in the past few years. In addition, for the new energy track, the Great Wall is also suffering from "technology without sound" and is suppressed by BYD in all aspects.

Therefore, Guo Tiefu joined the Great Wall. On the one hand, he cooperated with Liu Siying, who was dug from Geely Link, and made a breakthrough in the high-end brand Wei; And his main business is corporate brand and technology brands construction.

That is, since this year, Great Wall Motor has made a major change in external marketing, which is to emphasize the self-research and accumulation of technology as BYD, to shape its image as a leader in new energy and smart car revolution technology, and at least to form a double-walled image with BYD.

In fact, the post of general manager of brand public relations did not have a special post at Great Wall before, but only after the reform of the whole marketing system. Guo Tiefu became the first user of this new title.

In fact, this is part of the Great Wall’s strategy of learning from a painful experience and comprehensively transforming new energy sources.

Now, with the departure of Guo Tiefu, the construction of the Great Wall technology brands has become uncertain again.

Great Wall Motor and BYD’s "Public Relations War"

At present, the Great Wall is at the key node of the "war" with BYD.

Things, you have been clear:

Great wall purchased and sent for inspection by BYD, and mixed sales crown Qin PLUS DM-i and song PLUS DM-i,It is found that the low-cost atmospheric fuel tank is used, which makes the evaporative emission of the whole vehicle non-compliant.

So Great Wall Motor reported BYD to the regulatory authorities. BYD responded that the Great Wall is unfair competition, the inspection procedures are not standardized, and its own atmospheric fuel tanks also have technology to ensure emission compliance. The regulatory authorities did not declare the data evidence of the Great Wall invalid, but attached great importance to it and put it on file for investigation.

It’s not clear yet. It’s still fermenting. Netizens stood in line one after another, quarreling as a bee.

There is no doubt that the report itself was prepared and collected by the Great Wall a long time ago. Guo Tiefu, who has been talented for more than two months, is hardly the leader. His departure had little effect on the storm.

In fact, the fuel tank problem itself is an environmental protection issue, and the regulatory authorities are very concerned about it, butFor ordinary users, there is not much impact.

Judging from the results, if BYD really has a problem and is punished and recalled, it is equivalent to being slowed down objectively, which is also unfavorable in public opinion and has nothing to say.

If the supervision did not find out BYD’s problems, the Great Wall would not suffer. Return to the focus of new energy through BYD’s popularity and public opinion base.

In fact, it is better to understand this matter in this year’s Great Wall, a new energy strategy: new technology — — Hybrid electric four-wheel drive Hi-4, new brand channel — — Haval’s new energy and new products — — Hybrid dragon series, and new marketing promotion — — Advanced technology of great wall three power and hybrid technology.

The fuel tank problem was the first shot of the outpost and the counterattack against BYD.

Therefore, the impact of Guo Tiefu’s departure is medium and long term.

The sudden outbreak of BYD has been widely recognized by users. On the one hand, it is to make the hybrid car with low energy consumption and high configuration into cabbage price, which will form a dimension reduction blow to fuel vehicles.

On this basis, BYD spared no effort to preach its new energy leadership: battery acupuncture, DM-i, Yunqi, Easy Sifang and so on. With the expansion of new energy sales base, BYD has quickly established the impression of "the strongest technology" among ordinary consumers. Even if most ordinary users don’t understand technology at all, it is said that "it is not wrong to buy BYD with new energy".

At the same time, BYD also intends to portray itself as "the leader and hope of overtaking cars in corners in China". For example, Wang Chuanfu said with tears in his eyes that "it is not easy for us to make technological breakthroughs in recent years".

"We", Wang Chuanfu didn’t specify who it was. BYD, of course, and China automobile industry. In communication, BYD actively blurs the concept, and objectively, it is easy for ordinary people to have the impression that BYD is a new energy source in China, and even the only hope for China’s automobile to rise and overtake.

Not only the Great Wall, but also any independent brand with technical reserves, market scale and self-improvement ambition will not recognize BYD’s concept of shaping basic facts.

The fuel tank is an introduction. After the Great Wall, it will definitely emphasize its own technical reserves and self-research strength again and again, just like BYD did in those years, trying to compete with BYD in the wave of new energy and intelligence.

Guo Tiefu, who is the most critical to undertake this task, left his job at the juncture when the Great Wall is about to exert its strength.

The Great Wall’s counterattack and new energy strategy, now this variable comes somewhat unexpectedly and suddenly.

　　Beijing, 7 June (Reporter Ding Yazhen, Wu Yue) June 7 is the first day of the national college entrance examination. The reporter learned from the Education Examinations Institute of the Ministry of Education that the number of applicants for the national college entrance examination reached 13.42 million in 2024. There are 7,926 test sites, 359,000 ordinary test sites, 22,000 standby test sites and 1.07 million invigilators. All localities and departments have taken a series of measures to ensure a safe college entrance examination.

　　The relevant person in charge of the Education Examinations Institute of the Ministry of Education introduced that in order to ensure the safety of test papers, one post with multiple controls and personnel and technology joint defense were strictly implemented in all aspects of test paper life system, printing, transportation, storage and distribution.

　　It is understood that the Ministry of Education, together with the public security, network information and other departments, jointly launched a special campaign to crack down on cheating, and together with the Ministry of Industry and Information Technology, strengthened the governance of the electromagnetic environment around the test center, focusing on cracking down on illegal acts of cheating in exams by using radio equipment such as mobile phones. At the same time, guide all localities to formulate special governance work plans, strengthen the standardized management of off-campus training institutions involved in college entrance examinations, and severely crack down on illegal activities such as false propaganda, organizational fraud or cheating.

　　"This year, the Ministry of Education specially ordered Braille test papers for 15 blind candidates in 11 provinces (autonomous regions and municipalities), and provided reasonable convenience and help for more than 11,000 disabled candidates." The relevant person in charge of the Education Examinations Institute of the Ministry of Education introduced that all localities have carried out escort actions for college entrance examinations, further optimized examination services, provided comprehensive guarantees for candidates’ travel, accommodation and other aspects, and made efforts to create a peaceful, comfortable and warm-hearted examination environment.

　　In addition, in response to natural disasters such as earthquakes, rainstorms, floods and other public emergencies such as traffic accidents that may occur during this year’s examinations, all localities and departments have further improved emergency plans and refined their work measures.

　　　　　　 Cctv newsThe mechanized phalanx of this year’s Red Square parade consists of 216 sets of equipment, and it takes 15 minutes to pass on the Red Square. The Russian media also revealed a number of weapons and equipment that made their debut.

　　　　　　 Among them, the "Typhoon -VDV" wheeled airborne armored vehicle made its debut. For confidentiality reasons, the doors of the armored vehicle are closed and there is no external display inside.

　　　　　　 The latest "Kurgan -25" infantry fighting vehicle also caused heated discussion among military fans. According to Russian media reports, the "Kurgan -25" infantry fighting vehicle is actually equipped with combat robots. Soldiers only need to select a target with a joystick, and the rest is done by an automatic device, which will track and destroy the target. Computers can control not only machine guns, but also artillery and anti-tank missile systems.

　　　　　　 Russia’s new version of the "Armor" air defense artillery system also appeared in the military parade. "Armor — SM "air defense system is a new generation of short-range air defense weapon system developed by Russia. "Armor — SM "has shown a good strike effect on ultra-small targets, which can destroy air weapons with a distance of 20 kilometers, a height of 15 kilometers and a speed of less than 1300 meters per second. Russian media said that the "standard" series of missiles are also the targets of the "Armor -SM" air defense system.

　　　　　　 On the military parade, a close-up shot from the barrel into the tank was impressive. Russian media said that the T-90M, the most modern tank in Russian service, appeared in the Red Square military parade. Sputnik news agency & radio disclosed in March that the improved T-90M tank will be delivered to the troops this year. The latest technology is still largely confidential.

　　　　　　 The predecessor of TOS system is the familiar Katyusha rocket launcher. On the military parade, there are 13 heavy fire-breathing equipment passing through Red Square.

　　　　　　 In addition, the "Jarls" intercontinental ballistic missile, as the final equipment in the military parade, has attracted the attention of the whole world. As the most modern Russian strategic weapon system, the "Jarls" intercontinental ballistic missile can strike multiple targets at one time, with a range of 12,000 kilometers. "Jarls" can be launched in two ways: shaft and mobile, and can carry several guided warheads, and is equipped with new equipment to overcome anti-missile defense. The Russian side claimed that the "Jarls" intercontinental ballistic missile could not be breached from the launch to the target. At present, the "Jarls" strategic missile complex has become the basis of the ground cluster of Russian trinity nuclear forces. According to the Russian Red Star TV station, by the end of 2019, the Russian modern missile weapon system will account for 76%, and by 2024, the equipment will be completely updated.

　　Chongqing Haier Dishwasher Interconnected Factory production site. Xinhua News Agency reporter Wang Quanchao photo

　　From going abroad to snap up rice cookers and toilet lids to the upsurge of national consumption … … Since the 18th National Congress of the Communist Party of China, China’s consumer goods industry has gone all out to increase varieties, improve quality and create brands. The industrial scale and comprehensive strength have been significantly enhanced, the quality and level of supply have been continuously improved, and the quality satisfaction and brand recognition have been steadily improved, which has made an important contribution to continuously meeting the people’s growing needs for a better life.

　　Industrial strength has been significantly enhanced.

　　On September 27th, PICO, a smart wearable device brand owned by ByteDance, released a new VR (Virtual Reality) all-in-one machine in China, which is only equivalent to a can of cola without straps and batteries. The brand-new product experience and content ecology are expected to open the road of VR popularization in China. According to IDC, an international data organization, in the second quarter of this year, PICO ranked among the best in the global VR head-mounted display shipments, and PICO’s goal is to become a leading world-class XR (Extended Reality) platform. IDC data also shows that in the first half of this year, the retail sales of VR market in China exceeded 800 million yuan, up 81% year-on-year.

　　This is a microcosm of the remarkable enhancement of the comprehensive strength of China’s consumer goods industry. Consumer goods industry is the most direct and closely integrated industry with people’s lives. It is a traditional advantage industry and an important livelihood industry in China, covering all aspects of people’s food, clothing, housing and transportation, education, medical care and health care. Consumer goods industry is also an important part of China’s manufacturing industry, with industrial added value, industrial profit and export delivery value accounting for about a quarter of all industries, and the number of enterprises and employees accounting for nearly 40% of all industries. In the past 10 years, the industrial scale of many consumer goods industry segments has grown rapidly and ranked first in the world.

　　According to He Yaqiong, director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, in the past 10 years, the number of enterprises above designated size in China’s consumer goods industry has increased by 23.7%, reaching 172,000, accounting for 38.5% of the national industry; The added value of industry accounts for 27.9% of the national industry, and the operating income and industry profit have increased by 35% and 64.5% respectively in the past 10 years. According to the regulations, the number of employees in enterprises is about 27 million, the level of intelligent development has been significantly improved, and the stability and overall competitiveness of the industrial chain supply chain have been continuously enhanced. There are 150 consumer goods enterprises with a scale of 10 billion yuan in China, and the export of light industry and textiles accounts for more than 30% of the world.

　　From the perspective of subdivision, China’s position as a light industry power has been continuously consolidated. In 2021, the added value of young industries accounted for 16.9% of the national industrial added value, and exports exceeded 900 billion US dollars; The number of enterprises above designated size increased from 96,000 in 2012 to 116,000, the operating income increased from 17.6 trillion yuan to 22.4 trillion yuan, and the total profit increased from 1.1 trillion yuan to 1.4 trillion yuan; 290 light industry characteristic regions and industrial clusters have been formed, distributed in 24 provinces, accounting for 40% of the total industrial output value of enterprises above the scale of light industry, and have become the pillars of regional economy.

　　China is also the world’s largest producer, exporter and consumer of textiles and clothing. In 2021, the fiber processing volume of industrial textiles was 19.35 million tons, nearly double that of 2012, accounting for one-third of the total fiber processing volume.

　　Food industry accelerates high-quality development. In 2021, the operating income of enterprises above designated size in the food industry increased from 8.1 trillion yuan in 2012 to 9.1 trillion yuan, and the annual operating income of a number of key food production enterprises exceeded 100 billion yuan. COFCO ranked among the top five grain merchants in the world, and the leading food enterprises continued to grow and develop.

　　The supply guarantee capacity of the pharmaceutical industry has been significantly improved. In 2021, the added value of the pharmaceutical industry accounted for 4.1% of the total industry; The operating income was 3.4 trillion yuan, an increase of 80.8% compared with 2012.

　　Supply quality continues to improve.

　　Once upon a time, going abroad to buy home appliances became a craze. Nowadays, domestic household appliances are leading the consumption upgrade with innovation. Fang Tai’s latest dishwasher adopts an original new generation of dishwashing technology — — High-energy bubble washing has achieved breakthroughs in five aspects: water flow speed, impact area, stubborn stains peeling, lower energy consumption and sterilization and pesticide residue removal effect; Jiuyang’s latest rice cooker is the industry’s first zero-coating rice cooker, which adopts stainless steel liner and original moisturizing membrane technology to avoid coating peeling and maintain rice taste. As soon as these products went on the market, they kept their sales leading and became innovative products that were "applauded and sold well".

　　The home appliance industry has a lot to do. In 2021, the operating income of enterprises above designated size in China’s household appliance industry was 1.7 trillion yuan, and the total profit was 121.9 billion yuan, up by 15.5% and 4.5% respectively. The export of the whole industry exceeded US$ 100 billion, a year-on-year increase of over 20%. The products sold well in more than 160 countries and regions around the world, serving more than 2 billion household users around the world. The output of major products such as refrigerators, air conditioners and washing machines accounted for more than 50% of the global total. In the past 10 years, China’s consumer goods industrial enterprises have continuously accelerated the iterative updating of products, created and led consumption upgrades with independent innovation, and met consumers’ multi-level, personalized and high-quality consumption needs.

　　Every year, the data of "618" and "double 11" show that China’s consumption upgrading trend is obvious. This year’s "618" data shows that new products and high-end quality goods are favored by consumers. Only JD.COM "618" got off to a good start for 4 hours, and the turnover of new home appliances exceeded the whole month of last year. In addition, the trend of home appliances also grew rapidly, and the four-hour turnover of game TV exceeded the whole month of last year; The turnover of embedded air conditioners increased by 300% year-on-year; The volume of ice washing suits increased by more than 6 times year-on-year; The turnover of fresh air air conditioners increased by more than 8 times year-on-year.

　　In the past 10 years, the quality and level of production and supply of consumer goods in China have been continuously improved. The market size of smart home appliances in China has increased from 200 billion yuan in 2016 to 500 billion yuan. New types of home appliances such as dishwashers and sweepers have developed rapidly, and new durable consumer goods have accelerated their entry into ordinary people’s homes. Breakthroughs have been made in key components such as high-efficiency inverter compressors and ballpoint pens, innovative products such as wearable smart devices and functional clothing are increasing, and important progress has been made in the research and development of new drugs in the fields of malignant tumors.

　　"The substantial improvement in the supply quality of the consumer goods industry is mainly reflected in three aspects: First, the number of well-known brand enterprises is increasing. Up to now, there are 150 consumer goods brand enterprises with a scale of 10 billion yuan in China, 16 brands have become internationally renowned first-line brands, and 40 sub-categories of consumer goods have well-known domestic brands. Second, China’s consumer goods industry is gradually moving towards the middle and high end, the added value of products is constantly improving, and the industry profit has increased by 64.5% in the past 10 years. Third, the level of digitalization, intelligence and innovation of products has been continuously improved. The smart home appliance market is leading the world, and innovative products such as personalized wearable smart devices and functional clothing are increasing. " Zhao Gang, president of Saizhi Industry Research Institute, said.

　　Brand recognition has steadily increased.

　　Domestic brands are accelerating to occupy young people’s shopping carts. Guochao brand-related shoes and clothing, digital products, accessories and accessories, and sports and fitness equipment have become popular choices for young people to buy online. According to the data of Dewu APP, among the consumers of Guochao brand in the whole industry, the proportion of "post-90s" and "post-00s" users is 74%, and in Dewu APP, the proportion of "post-90s" and "post-00s" users who buy Guochao products is as high as 87%. The new generation represented by "post-90 s" and "post-00 s" is injecting new momentum into the development of Guochao brand.

　　From the pursuit of foreign brands to the rise of national tide, it is a strong proof that the quality satisfaction and brand recognition of consumer goods in China have steadily improved. In the past 10 years, China’s consumer goods industry has made positive progress in intelligent manufacturing, green manufacturing and "internet plus" collaborative manufacturing, and the personalized customization model has been widely promoted. The consistency of clothing, household appliances, shoemaking and other fields with international standards reached 95%, the qualified rate of infant formula food quality sampling remained above 99% for five consecutive years, and the total sales revenue of the top 10 household appliance brand enterprises accounted for nearly 70% of the whole industry. Sports shoes, bicycles and beauty products not only sell well in China, but also become "explosions" overseas, and the recognition of the "national tide" brand by ordinary people has been significantly improved.

　　"At present, in domestic textile and garment consumption, domestic brands occupy a dominant position, the proportion of original trend brand consumption in brand consumption has increased rapidly, and the awareness, reputation and influence of domestic textile and garment brands have continued to increase." Cao Xuejun, the first inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said.

　　Zhao Gang believes that in the past 10 years, the brand recognition of consumer goods in China has been greatly improved, which is manifested in the internationalization of brands, and brands such as Midea, Gree, Haier and Anta have become internationally renowned brands of consumer goods; High-end brands, in consumer goods industries such as household appliances, textiles and clothing, food and medicine, consumer electronics, etc., the product quality of domestic brands has been continuously improved, and the brand recognition among domestic high-end users has been continuously improved; Brand fashion, Guochao brand is becoming the fashion pursuit of emerging consumer forces.

　　The important reason behind this is that the quality of consumer goods has been greatly improved in the past 10 years. "The quality of domestic consumer goods is constantly improving, and the cost performance exceeds that of foreign brands; Product consumption experience is good, domestic brands pay attention to analyzing consumer demand, improve the level of product intelligence and personalization, and continuously improve consumer experience; With a high degree of cultural recognition, the cultural self-confidence of China enterprises has gradually improved, and the products focus on enhancing cultural connotation and advocating China culture, which has been favored by consumers all over the world. " Zhao Gang said.

　　It is understood that the Ministry of Industry and Information Technology will continue to organize the "Three Products" nationwide series of activities, create 300 "Three Products" strategic demonstration cities, cultivate 200 well-known brands with a scale of 10 billion yuan, and enhance the core competitiveness of China’s high-quality enterprises by building well-known brands, cultivating cutting-edge quality products and shaping regional brands. And fully tap the traditional cultural genes such as China culture, national characteristics, Chinese time-honored brands, enhance the influence of regional brands and added value of products, expand the supply of consumer goods with rich cultural connotations, and strive to meet the growing needs of the people for a better life. (Economic Daily reporter Huang Xin)

　　On December 6th, China Academy of Social Sciences held the 2022 "Blue Book of Economy" conference and China Economic Situation Report. It was introduced at the meeting that at present, the whole country is thoroughly studying and implementing the spirit of the Sixth Plenary Session of the 19th CPC Central Committee. The purpose of this conference is to analyze the current economic situation, grasp the new development stage more completely, accurately and comprehensively, implement the new development concept, build a new development pattern, exchange ideas and study countermeasures, and serve the economic work next year. 2021 is the first year of the "14th Five-Year Plan". Facing the complicated and changeable external environment and the new situation of sporadic epidemic, the CPC Central Committee with the Supreme Leader as the core adheres to the general tone of striving for progress while maintaining stability. On the one hand, it does a good job in epidemic prevention and control, effectively promotes vaccination, and creates a good environment for economic and social development. On the other hand, it will promote the sustained recovery of the economy in a more stable and balanced direction and ensure that the economy operates in a reasonable range. In the first three quarters, China’s economy showed a good recovery trend, and new achievements were made in high-quality economic development and structural transformation and upgrading, laying a good foundation for realizing the expected goal of economic development in the 14 th Five-Year Plan.

First, the economic growth rate continues to maintain a leading position in major economies. In 2021, the actual growth rate of China’s GDP is expected to reach about 8%, exceeding the expected target, and will also be higher than most other major economies in the world.

Second, the overall employment situation is stable. The annual target of new employment in cities and towns was achieved ahead of schedule, and the survey unemployment rate remained within the expected target.

Third, the leading role of scientific and technological innovation support has been enhanced. China’s ranking in the WIPO Global Innovation Index rose to 12th place, achieving nine consecutive rises since 2013.

Fourth, the business environment continued to improve, and the vitality of market players was significantly enhanced. In 2021, new policies such as financial concession and phased tax deferral will continue to stimulate and protect the vitality of market players.

Fifth, economic and social development began a comprehensive green transformation. Vigorously promote energy conservation and carbon reduction in key industries, solidly promote the construction of a green and low-carbon circular economy system, and issue an implementation plan on doing a good job in carbon neutrality in peak carbon dioxide emissions.

Sixth, a series of measures to deepen reform and open wider to the outside world came into effect. Reform and opening-up continued to deepen, and imports and exports maintained rapid growth. China also actively supplied vaccines to countries in need, donated anti-epidemic materials, and supported the international community in fighting the epidemic.

At the same time, we should also be soberly aware that there are still some problems and challenges in China’s current economic operation, which need to be studied emphatically and dealt with properly.

　　Some cultural relics seized in the operation (data map)

　　On July 29th, Europol released a message in official website, saying that the European joint action against international cultural relics crimes — — The "Pandora 3" campaign has achieved initial results. Up to now, 59 suspects have been arrested and 18,000 pieces (sets) of cultural relics have been seized.

　　"Pandora 3" was jointly participated by law enforcement agencies and customs of 29 countries, supported by Interpol, the World Customs Organization and Europol, and coordinated by the Spanish National Guard. It was a large-scale joint action against international cultural relics crimes, and it had many experiences worth learning in the field of transnational joint action against cultural relics crimes.

　　Offline and online separately "cast the net"

　　During the "Pandora 3" operation, the relevant law enforcement agencies sent thousands of police and customs staff, focusing on online and hot markets and targeting criminal groups involved in cultural relics trafficking. Since the launch of the operation, 59 suspects have been arrested and 18,000 cultural relics (sets) have been seized, including antique furniture, ancient coins and paintings, musical instruments and sculptures. In addition, the operation also seized cultural relics theft tools including metal detectors. According to statistics, most of the cultural relics seized come from Europe, and a small part belong to Colombia, Egypt, Iraq, Morocco and other countries.

　　Europol said that the biggest challenge encountered in this operation is to crack down on online illegal cultural relics trafficking. It is understood that in recent years, cultural relics criminal groups have increasingly used online platforms such as web pages, social media and instant messaging applications to sell illegally stolen or trafficked cultural relics. In this regard, in the "Pandora 3" action, the organizers specially launched a multidisciplinary law enforcement action. Under this action framework, the Dutch police took the lead in organizing the "Cyber Patrol Week", where a team of 26 experts identified suspicious targets and conducted targeted intelligence gathering. In the end, the operation locked 169 suspicious websites and seized 682 suspicious cultural relics.

　　At the same time, offline, 29 countries participating in the "Pandora 3" operation organized many raids: searching auction houses, art galleries, museums and private houses, imposing 67 administrative sanctions and arresting 49 suspects; Through the inspection of ports, airports and border crossings, four criminal suspects were arrested, three responsible persons were administratively punished, and 201 suspicious cultural relics were seized; Through surprise inspections of hot crime sites such as archaeological sites, 6 suspects were arrested, 909 cultural relics were seized, and 49 people were responsible for administrative punishment.

　　Multi-party linkage to accumulate synergy

　　As a joint action to crack down on cultural relics crimes in Europe, "Pandora 3" handed over a remarkable and frightening report card. As the overall coordination unit of the operation, the Spanish National Guard has created a record of seizing 10,000 pieces (sets) of cultural relics in a single operation; Experienced Italian cultural relics police seized 91 ancient ceramics and 109 precious ancient coins in many private houses and mailing centers. In addition, during the operation, the Polish police seized an ancient rare Bible stolen in Germany 25 years ago and returned it to the stolen country. Romanian police seized 128 military supplies in ancient Rome, 134 ancient ceramics and 189 coins stolen from archaeological sites in ancient Greece and Rome. German customs seized a cylindrical crystal seal, which was identified as belonging to Mesopotamian civilization … …

　　In the "Pandora 3" operation, Europol, Interpol and the World Customs Organization, as international backup forces, provided many support to countries. Relevant organizations not only set up coordination departments to participate in specific actions and provide analysis report support, but also open and share data and information resources and issue warning information in time. In particular, it is through Interpol’s "Stolen Art Database" that countries have conducted hundreds of targeted searches.

　　It can be said that the "Pandora" series of actions launched in recent years have effectively cracked down on international illegal cultural relics trafficking. In 2017, European multinational police jointly launched the "Pandora" operation for the first time. The operation was coordinated by the police in Spain and Cyprus, and more than 48,500 people were inspected, 50 ships and 29,000 vehicles were searched. A number of deep-water diving schools were mainly investigated to combat the theft of underwater sites, and 75 suspects were arrested and 3,561 pieces (sets) of cultural relics were recovered, many of which were of outstanding value after textual research. In 2018, Pandora 2 arrested 51 suspects and seized 41,000 pieces (sets) of cultural relics.

　　Piracy and sale of cultural relics are rampant

　　Endanger the cultural heritage of all countries.

　　Due to various reasons, the crime of stealing and reselling cultural relics has existed for a long time in Europe and has become increasingly rampant in recent years. Europe is not the only region where such crimes occur frequently. According to the survey, until the beginning of this year, on various online social media platforms such as Facebook, there were still cultural relics publicly looted from the Middle East by members of extremist organizations for sale. According to the BBC, in July this year, Sabhash Kapoor, a well-known art dealer in new york, USA, was accused of being involved in a transnational cultural relics piracy network. According to the investigation, the total value of cultural relics stolen through this network exceeds 145 million US dollars; According to The New York Times, at the end of July, Israeli police found and arrested two thieves who stole cultural relics … … In addition, the Iraqi Ministry of Foreign Affairs recently held a special cultural relics exhibition in Baghdad. The exhibits were all stolen cultural relics from the country recently recovered from Britain and Sweden.

　　"The cultural relics market is special. Illegally stolen cultural relics are often sold together with legally circulated cultural relics, and even well-intentioned collectors cannot effectively distinguish them." A western archaeologist pointed out.

　　The cultural heritage of countries all over the world is fatally damaged by cultural relics piracy. Experts pointed out that cultural relics are an irreplaceable part when people obtain corresponding historical information through archaeology. When these cultural relics are plundered and illegally sold only because of their economic value, people should not ignore their connection with the environment of the heritage site and other cultural relics as a part of the cultural heritage. As we all know, in the process of archaeological excavation, people need to carefully record information fragments, and then understand the value and significance of cultural relics. Without background information, coins and ceramic utensils are just beautiful objects on display shelves, and eventually lose the important function of allowing people to obtain richer historical information. (China Culture News reporter Song Jia Wei)

Every reporter Yi Wangqi Qijiang

Those fresh lives lost in campus loans have still failed to prevent cash loan platforms from extending their claws into the campus! Those grieving parents, tears are vaguely in front of them, but campus loans have revived.

According to a survey conducted by national business daily, platforms such as Flash Banking, Auction Loan and Loan are still quietly engaged in this business after the country banned campus loans. In the platform tested by reporters, the proportion of campus loans still exceeds 42%. Among them, the annual interest rate of the flash banking platform for granting usury to students is as high as 199.38%, and the platform also "invented" a variety of beheading interest. By borrowing from 1000 yuan, it is actually only 790 yuan!

In the one and a half years from May 2016, the former China Banking Regulatory Commission, the Ministry of Education and other ministries and commissions have continuously issued documents for campus loans, and the regulatory attitude is not strict. However, campus loans have been repeatedly banned, and even "innovated" more ways to collect high interest.

Summary of credit granting and down payment of test platform ↓ ↓

Cartography: Zou Li

Before the investigation, every reporter received many complaints, all of which reflected that some cash lending platforms issued usury to students. National business daily selected five college students from different places to participate in the test of seven cash loan platforms, namely Flash Bank, Auction Loan, Heyi Loan, 51 Personality Loan, 2345 Doudou Money and Small Win Card Loan. There are leading enterprises in the industry, listed companies and large and medium-sized platforms, and the test scope covers almost all levels of the cash loan industry.

After testing one by one, the reporter found that campus loans are making a comeback!　

Not only is Aiyoumi, a platform of key listed companies in Hangzhou, illegally engaged in campus loans (national business daily has previously reported), but also American listed companies and Flash Banking platforms that have been invested by China Merchants are secretly engaged in campus loans! In the platform of sampling test, the proportion of campus loans still being issued exceeds 42%.　

In fact, although this round of "restarted" campus loans has not yet exposed major vicious incidents, before the regulatory ban, campus loans can be said to be "notorious":

● March 2016

Zheng Dexing, a student of Henan College of Animal Husbandry Economics, has borrowed nearly 600,000 yuan from several campus financial platforms, unable to repay it. After the lender used various means to collect debts, he was so devastated that he jumped from the eighth floor of a hotel in Qingdao and died.

● April 2017

A sophomore girl from Xiamen Huaxia College committed suicide by burning charcoal in a hotel in Quanzhou because she was deeply involved in campus loans.

● September 2017

Zhu Yudi, a 21-year-old sophomore in Shaanxi, borrowed more than 200,000 yuan and committed suicide by jumping into the river when she was unable to repay it. Before losing contact, he also sent a small video of self-mutilation to his classmates, in which he cut three deep wounds in his left hand.

… …

Usury, naked strip, suicide … … It is precisely because of all kinds of negative news and even vicious incidents that campus loans continue to explode that the attitude of the regulatory authorities is constantly tightening.

● May 2016

The Ministry of Education and the former China Banking Regulatory Commission jointly issued the Notice on Strengthening the Risk Prevention and Education Guidance of Bad Campus peer-to-peer lending, and also focused on the "Bad Campus peer-to-peer lending", explicitly requiring colleges and universities to establish a daily monitoring mechanism and a real-time early warning mechanism for bad campus peer-to-peer lending. The former CBRC clearly put forward the five-word policy of "stop, move, rectify, teach and introduce" to rectify the campus loan problem.

● April 2017

The former CBRC issued "Guiding Opinions on Risk Prevention and Control in Banking Industry", demanding that the focus should be on cleaning up and rectifying campus online loans: peer-to-peer lending information intermediaries should not include borrowers who are unable to repay their loans in the marketing scope, prohibit providing online loan services to college students under the age of 18, do not conduct false fraudulent propaganda and sales, and should not issue usury in disguised form through various means.

● May 2017

The Ministry of Education, together with the former China Banking Regulatory Commission and the Ministry of Human Resources and Social Security, jointly issued the Notice on Further Strengthening the Standardized Management of Campus Loans. While encouraging commercial banks and policy banks to provide financial services for college students, it is required that all online lending institutions (not only the peer-to-peer lending information intermediary institutions targeted in the previous documents, that is, P2P online lending) be suspended to carry out online lending business for college students. At the same time, institutions established without the approval of the banking regulatory authorities are not allowed to enter the campus to provide credit services for college students.

● September 6, 2017

The Ministry of Education also held a press conference to clarify that "the campus loan business is banned, and no online lending institution is allowed to issue loans to college students."

● December 2017

The Notice on Standardizing and Rectifying the Cash Loan Business (No.141 Document) issued by the Office of the Leading Group for the Special Remediation of Internet Financial Risks and P2P Online Loan Risks blocked some platforms from engaging in campus loans in the name of "helping loans". On the one hand, Circular No.141 clarifies that P2P peer-to-peer lending information intermediaries and online microfinance companies are not allowed to issue campus loans, and at the same time, it requires banking financial institutions to cooperate with third-party institutions to carry out loan business, and they are not allowed to outsource core business such as credit review and risk control. The "loan assistance" business should return to its original source. Banking financial institutions should not accept credit enhancement services provided by third-party institutions with unsecured qualifications and disguised credit enhancement services such as bottom-up commitments. They should request and ensure that third-party cooperative institutions should not charge interest fees to borrowers.

● Xiao Shihai, an industry observer and co-founder of Xiaojinshe:

The first is that the previous campus lending institutions have formed path dependence, and they will not do anything else, but will only lend on campus;

Secondly, some cash loan products are packaged into regular consumption installment products, thus infiltrating into the campus market;

Third, for formal financial institutions, ordinary students are not very high-quality borrowers. Even if they can give loan support, their quota is limited. Then students who have more capital needs and even form lending habits can only reach out to campus loans. Supply and demand have always existed, but the supervision failed to identify and effectively punish the "disguised campus loan", so it is difficult to restrain the combination of supply and demand.

● Director of the Bank of China Law Research Association Xiao Sa:

From the borrower’s point of view, the whole society advocates early consumption, and the post-00 s and post-90 s formed the habit of borrowing and spending. Under the all-round bombing of shopping festivals such as "June 18" and "Double Eleven", the pickpocket party embarked on the road of borrowing. From the perspective of lending platform, it is nothing more than "interest-driven", because in the current environment, campus loan is a good profit growth point.

● Xue Hongyan, Assistant Dean of Suning Financial Research Institute:

The principle of supervision on campus loans is to open the front door and block the side door, encourage the layout of banking financial institutions, and prohibit small loan companies and unlicensed institutions from getting their hands on them. However, in practice, banks are not enthusiastic, leaving many blank spaces, leaving a lot of room for non-licensed institutions.

There are many reasons for the low enthusiasm of banks:

The first is interest rate restrictions. The profit model of campus loan is that high interest rate covers high risks. However, as a regular army, banks are highly expected by all parties, and it is impossible to raise interest rates, which makes it difficult for banks to make profits and lack commercial sustainability.

The second is business restrictions. The campus loan market is too scattered. First of all, the local banks that cannot operate across regions are excluded, while the national banks are all big, and the campus loan market space is limited, which makes it difficult to attract strategic attention.

The third is the competitive factor. With the help of payment tools, Internet giants have achieved a high degree of penetration into campus groups and firmly grasped this market. For banking institutions, campus loans are not undeveloped virgin land, and even if they are fully committed, they may not be able to achieve good results.

The fourth is reputation risk. Campus loan business space is limited, but public opinion is very sensitive, which easily leads to reputation risk and further weakens the enthusiasm of banks.

For small loan companies and non-licensed institutions, although college students have no source of income, they have a strong sense of credit and belong to relatively high-quality customers. Under the pressure of operation, these institutions are unwilling to give up this market. At the same time, in practice, identifying the borrower’s student status requires the lending institution to take the initiative. If the lending institution intentionally fails to act, it can also prevaricate supervision and public opinion supervision to a certain extent, so many institutions are still engaged in campus loan business with luck.

In order to seize more customers, banks have no control over the number of cards issued. At that time, many college students had at least two credit cards and nearly 10 credit cards. These fledgling students overdraw on different cards with unrestrained ideas, and the abuse of personal credit line also caused the credit card market of college students to become a mess.

● June 2009

The former China Banking Regulatory Commission issued the Notice on Further Regulating Credit Card Business, which clearly required banking financial institutions to issue credit cards to students in accordance with the principle of prudence. To issue credit cards to students, two requirements must be met: first, they must be at least 18 years old, and second, the repayment source agreed in writing to assume the corresponding repayment responsibilities. In fact, college students’ credit cards were officially suspended.

● Beginning in 2014

With the entrepreneurial tide of Internet companies, represented by Fun Staging (Fun Shop Group), Music Staging (Lexin Group) and Love Learning Loan (Love Finance Group), hundreds of student staging institutions have flooded into the market. Staging companies have intervened in the campus credit market with 3C products (computers, communications and consumer electronic products) as a bridge, continuing the early banking practices, such as recruiting campus agents, zero fees and small gifts. Soon after, many vicious incidents broke out, such as student suicide with huge debts and naked college students.

● August 24, 2016

The former CBRC clearly put forward the five-word policy of "stop, move, rectify, teach and introduce" to rectify the campus loan problem. Under pressure, many companies involved in campus staging business seek transformation or withdrawal.

● 2018

With the development of bank’s consumer loan business, retail finance business, consumer finance companies and loan-assisting market, the campus market has once again become the battlefield of institutional competition. Lending agencies return to the campus loan market in the name of helping banks and other financial institutions to issue consumer loans.

Xiao Ming, a test student, said that Flash Silver held high the "beheading knife" and did not let go of the students.

According to Xiao Ming’s feedback, he borrowed money from 1000 yuan in Flash Bank, but actually only got 790 yuan, which he thought was beheaded by 210 yuan.

What is the composition of 210 yuan’s beheading interest mentioned by Xiao Ming?

Part of it is 160 yuan’s pledge certificate for newcomers — — After Xiao Ming’s loan was successful, his bill in Flash Bank was shown as two: one was the 160 yuan newcomer guarantee voucher that needed to be repaid within three days; In addition, it is the real bill for his loan.

Image source: Photo courtesy of test students

The other part is 50 yuan’s automatic deduction — — About 1 minute after the loan from 1000 yuan arrived, Xiaoming was automatically deducted from the bank account of Flash Bank.

The collection accounts of the two payments are Beijing Flash Silver Singular Technology Co., Ltd..

Image source: Photo courtesy of test students

Xiao Ming, a test student, borrows money from 1000 yuan and repays it in three installments. The first installment needs to repay 379.65 yuan, the second installment needs to repay 340.02 yuan, and the third installment also needs to repay 340.02 yuan, totaling 1059.69 yuan. It seems that the interest is not high. But after getting rid of 210 yuan’s beheading interest, he actually only got cash 790 yuan. According to IRR formula, Xiaoming’s borrowing interest rate in Flash Bank is actually 199.38% per annum!

Xiaoming’s bank flow shows that the loan funds come from the account of Jinyuntong Network Payment Co., Ltd.

Image source: Photo courtesy of test students

National business daily sent an interview question to Flash Bank on campus loan. Flash Bank said that since April 2019, Flash Bank has made specific provisions on its products and services: users under the age of 22 are prohibited from completing loans through the Flash Bank platform.

Since it has been banned, why can test students still successfully borrow money? Flash silver can’t give a reasonable explanation, and Flash silver asks to see the detailed information of the students. Obviously, for the protection of the students involved, the reporter can’t provide the detailed information of the students to Flash Bank, and the loan credentials of the test students are kept safe for the relevant regulatory agencies to call.

Regarding the question of allegedly charging beheading interest in disguise, Flash Silver replied as follows:

After the user completes the loan service on the flash banking platform, the fees other than the loan principal and interest and value-added services are related service fees provided by the third-party platform, which is not mandatory. Among them, the guarantee voucher is a kind of virtual voucher issued to users by the third-party guarantee platform (users choose to check it voluntarily, which is not required for borrowing), aiming to help users enjoy the financial services provided by financial institutions more conveniently and quickly. Value-added service fees are fees charged on the basis that users enjoy the corresponding additional services, which are voluntary for users and are not required to borrow money. In addition, when confirming the loan, the user must manually check and confirm the agreement with the above corresponding service agreement, otherwise the loan recommendation service will not be provided, and Flash Bank will record the user’s operation track and time.

Regarding the annualized interest rate as high as 199.38%, Flash Bank argued that:

The user’s loan application is recommended by the flash banking platform to the relevant funders, and after passing the risk control audit of the latter, they can enjoy the loan service provided by the latter, and the latter will collect interest. The specific interest rate is not more than 36% per annum according to the law, depending on the credit status of users. As a third-party technical support platform, Flash Bank charges technical service fees based on technical cooperation with relevant funders.

Is the fact really as argued by Flash Silver?

Regarding the so-called voluntary check of Flash Bank, according to the video of the loan process provided by Xiaoqiang (a test student), when Flash Bank applied for a loan, the purchase of a guarantee certificate was the default check, and there was a small prompt below: Buying a guarantee certificate would help to increase credit.

Image source: Photo courtesy of test students

Every time a reporter inquires about the industrial and commercial information, it is found that the business scope of Beijing Flash Silver Singular Technology Co., Ltd., the recipient of the guarantee certificate, does not provide guarantee for personal loans. The reporter interviewed Flash Silver again on "whether Flash Silver Company is suspected of illegal operation and whether it is forced to tie-in the guarantee certificate to users", and the reply it gave still repeated the previous content, actually avoiding this question. Moreover, this is not collected by the third party of Flash Bank’s reply, and it is Flash Bank’s own affiliated company that collects the guarantee voucher fee.

Image source: Photo courtesy of test students

According to official website Information of Flash Silver, Beijing Flash Silver Singular Technology Co., Ltd. was established in April 2014. According to public information, as of April 2017, Flash Bank has more than 80 million users, and has successively received a series investment of 6.6 million US dollars from IDG, a series investment of 20 million US dollars from SIG, and a series investment of 80 million US dollars from China Merchants, SIG and Guangyuan Capital, with a total financing amount of over 100 million US dollars.

● Li Lingpeng, lawyer of Sichuan Road Signs Law Firm: The E-commerce Law prohibits tying by default.

No matter how Flash Bank explains it, as long as students get loans from its platform, it has violated the campus loan ban. In addition, although Flash Bank claims that the annualized interest rate does not exceed 36%, the actual interest rate shows that it is engaged in usury and beheading in violation of laws and regulations.

Article 19 of the E-commerce Law of the People’s Republic of China stipulates that tying goods or services by e-commerce operators shall draw consumers’ attention in a conspicuous way, and tying goods or services shall not be taken as an option of default consent.

Accordingly, the consequences of Flash Bank’s default check of the guarantee certificate should be borne by Flash Bank platform. Due to the consequences of this default check, the platform still constitutes the fact of charging the interest of deformation beheading.

In terms of interest rate, according to the Supreme People’s Court’s regulations on several issues concerning the application of law in the trial of private lending cases, the interest rate protected by law in China is actually divided into two grades. One is the annual interest rate of 24%, and the lender in this grade can ask the borrower to repay the interest at the interest rate of 24%; There is also a file with an annual interest rate of 36%. In this file, the lender cannot ask the borrower to repay the interest at the interest rate of 36%, but if the borrower has already repaid the interest at the interest rate of 36% or even over 36%, it does not need to be returned within the range of 36%, and the part exceeding 36% needs to be returned. The real interest rate of Flash Bank loan is as high as 199.38% per annum, which is illegal.

Article 200 of the Contract Law clearly stipulates: "The interest on the loan shall not be deducted from the principal in advance. If the interest is deducted from the principal in advance, the loan shall be returned according to the actual loan amount and the interest shall be calculated. " As for all kinds of breakthroughs or disguised breakthroughs in the legal interest rate red line with interest, liquidated damages, service fees, intermediary fees, margin and extension fees, the Supreme Law also clearly stipulates that it should not be supported according to law. By default, 160 yuan Newcomer Guarantee Certificate is checked by Flash Bank, which is actually a variant of beheading interest.

In addition, the Supreme People’s Court also stipulated in the Notice on Properly Handling Private Lending Disputes in accordance with the Law to Promote Economic Development and Maintain Social Stability that "if the lender deducts interest from the principal in advance, it shall return the loan according to the actual loan amount and calculate the interest." This judicial interpretation clarifies how to solve the problem of deducting interest from principal. Xiaoming borrowed money from 1000 yuan and got 790 yuan. Then, Xiaoming should only repay the loan according to 790 yuan, and the interest within the legal scope can only be calculated according to 790 yuan’s principal.

The auction and loan platform invested by Sequoia Capital still allows students to obtain loans regardless of the national campus loan ban.

According to feedback from Xiaoqiang, a test student, he got a credit line of 13,000 yuan in the auction loan, and he cashed out 1000 yuan.

Although the auction will specifically remind "not to provide loan services for students at school", in fact, Xiaoqiang, as a student, obtained a loan from the platform.

According to Xiaoqiang, when applying for a loan, a reminder will pop up: Pat Loan does not provide loan service for students at school. If you are a student at school, please stop borrowing. Then there are two buttons, one is the gray button to stop borrowing and the other is the light blue button to continue borrowing. Shortly after he clicked Continue to borrow, the bank card bound to Paipaidai received a 1000 yuan from Shanghai Paipaidai Financial Information Service Co., Ltd.

Image source: Photo courtesy of test students

According to the loan contract, Xiaoqiang, a test student, borrowed money from 10 lenders in 1000 yuan, with the most one being 416 yuan and the least one being 25 yuan.

Xiaoqiang’s loan is repaid in 12 installments, each installment is one month, and the monthly repayment is 88.38 yuan (including interest, the loan interest rate is 11% per year). At the same time, according to the contract, Xiaoqiang also needs to pay a listing fee of 6.66 yuan/month for the auction loan, totaling 79.92 yuan in 12 issues; And pay a monthly risk guarantee fee of 10.17 yuan, totaling 122.04 yuan in 12 periods. Together with these two expenses, Xiaoqiang actually needs to pay 105.21 yuan a month.

1000 yuan, the principal of the loan, repays 105.21 yuan in each installment. According to the IRR formula, Xiaoqiang’s actual interest rate on the loan is 45.39% per annum, which is higher than the legal interest rate of 24%.

Every time a reporter interviewed on the issue of issuing campus loans, he patted the loan and replied:

Since 2016, all student loan services have been cancelled. At present, the only student authentication system in China is not open to any internet financial platform, so it is impossible to accurately identify students’ identity directly through official channels (Xuexin.com, etc.). At present, the second identity confirmation is carried out through various third-party channels, including but not limited to the location information authorized by users and the common IP addresses when users log in to pat loans. At the same time, if you pat the loan, you will ask the user to refund the principal after learning that the borrower is a student, and immediately terminate the loan.

"Magic Mirror", a big data risk control system independently developed by Paipai Loan, will conduct differentiated risk pricing through the information that users can obtain on the Internet and the new news that they are authorized to obtain. In the case of strictly observing the relevant provisions of the state on borrowing interest rates, the borrowing costs incurred by different users, different borrowing amounts and different borrowing periods will also be different.

Is the fact really as described in the auction loan?

During the loan process, Xiaoqiang, a test student, truthfully filled in the address information of a specific school, and the contact person was also reserved for classmates, and still got the loan.

It is no problem to give different loan interest rates according to the lender’s credit status, but it also avoids the problem of usury: the actual loan interest rate is 45.39% per annum, which is higher than the legal interest rate of 24%.

Paipai Loan is a well-known leading enterprise in the industry. According to Paipai Loan official website, Paipai Loan (US stock code: PPDF) was established in June 2007. In October 2012, Paipai Loan was awarded Series A financing and invested by sequoia capital china. In April 2014, the second round of financing was completed by auctioning loans, and the investment institutions were Lightspeed China Venture Capital Fund, Sequoia China and noah wealth; In April, 2015, Paipai Loan completed the C round of financing, which was jointly led by Legend Holdings’ Junlian Capital and Heiner Asia, followed by VMS Legend Investment Fund I, Sequoia China and Lightspeed China Venture Capital Fund.

On November 10th, 2017, Paipai Loan was successfully listed on the new york Stock Exchange, and the latest market value on August 5th, 2019 was USD 1.14 billion.

By the end of September 2018, there were more than 83 million registered users.

● Li Lingpeng, lawyer of Sichuan Landmark Law Firm: Lenders cannot be allowed to audit themselves.

The annualized interest rate of 45.39% of the auction loan exceeds the legal upper limit. In the actual implementation process, if the borrower can’t repay the loan on time, the lawsuit can only be based on the annual interest rate of 24%.

In addition, although the loan was prompted on the application page, it actually failed to fulfill the audit obligation, which led to the loan being given to the students at school, which still violated the regulations prohibiting campus loans. Because the campus loan ban is aimed at the platform, then the platform has the obligation to review. The responsibility for failing to identify students lies with the platform, and lenders cannot be allowed to audit themselves. The reminder of "If you are a student at school, please stop borrowing" is tantamount to letting the lender audit himself.

In the process of borrowing from the loan platform, the test student Xiao Wang was still confused and was insured at a sky-high price, and the loan interest rate was as high as 71.56% per year!

Xiao Wang originally applied for a loan from 1000 yuan, but after the loan, it was found to be 1093 yuan, and 93 yuan’s principal needed to be repaid. The extra 93 yuan was an accident insurance product insured by Yi ‘an Insurance.

Not only are the products of Yi ‘an Insurance quietly tied up by the loan, but the premium is 100 times higher than that of similar products of Yi ‘an official website: 1000 yuan insured the accident insurance for 6 months, and the premium is as high as 93 yuan; However, the premium of similar products with a coverage of 100,000 yuan in official website and a one-year guarantee is only in 80 yuan.

How on earth was the borrower insured without knowing it before the insurance? This insurance process is extremely hidden, and no clear insurance tips are given throughout. When borrowing money, the borrower needs to click the "Borrower Protection Plan" at the bottom of the page to cancel the insurance. However, this borrower protection plan does not directly show that it is to buy insurance products, which is difficult for ordinary people to find, so it is tied to insurance in a muddle.

Image source: Photo courtesy of test students

The loan actually obtained by Xiao Wang, a test student, was 1000 yuan, which was repaid in six installments, each of which required repayment of 203.13 yuan, with a total repayment of 1,218.78 yuan. Using IRR formula, the annualized interest rate is as high as 71.56%, which is obviously higher than the legal interest rate.

National business daily interviewed the student about the loan, interest rate and sky-high insurance.

The reply to the question of allowing students to get loans is as follows:

The platform does not carry out campus loan business, and the platform strictly identifies users through technical means and manual audit, but it cannot be ruled out that users conceal their true student identity, and obtain credit by providing false information and falsifying application materials to avoid platform audit.

As for the annualized interest rate as high as 71.56%:

And the loan denied it, saying that the platform designed all the products and service models of the platform according to the limit of 36%/ year.

Regarding the issue of tying insurance, the loan explained that:

The platform and the insurance company are diversion cooperation. In order to improve the borrower’s ability to resist risks, the borrower’s accidental injury insurance is set up, and the user voluntarily purchases the insurance. The premium is priced according to the borrower’s qualification and the insurance company’s algorithm, and the insurance fee is directly charged by the insurance company, and there is no disguised beheading.

Then, according to the explanation of the loan, does it mean that it is a compliance platform?

In theory, it is impossible to exclude users from concealing their true student identity. Is this really the case? According to the video provided by the test students, the reporter also carried out the verification of Xuexin.com when registering, and the result showed that the student status information could not be found, probably because he did not graduate. Therefore, the excuse of the loan is simply untenable.

Image source: Photo courtesy of test students

In addition, according to the legal analysis of the above lawyers, the obligation to identify whether the applicant is a student lies in the platform. If the platform finally provides a loan to the lender who is a student, it is that the platform has not fulfilled its audit obligation.

However, the interest rate problem and the loan evaded the above-mentioned problem of the actual interest rate of 71.56% for student loans, and only denied usury, but did not point out that the calculation of the interest rate of 71.56% was wrong. The student’s entire loan process has video evidence, which can clearly calculate the annualized interest rate of the loan.

Regarding the tying of sky-high insurance, lawyers believe that the act of lending is suspected of violating the law, which violates the Electronic Commerce Law of the People’s Republic of China, the Insurance Law and other laws.

● Li Lingpeng, lawyer of Sichuan Landmark Law Firm:

First of all, tying insurance services in loan services is not prohibited by law, but the premise is that consumers must be clearly informed and agreed. However, the loan not only helps consumers to check the insurance services by default, but also directly infringes on consumers’ right to choose, which violates Article 19 of the Electronic Commerce Law of the People’s Republic of China, which stipulates that tying goods or services should not be used as the default consent option.

Secondly, according to Article 131 of the Insurance Law, insurance agents, insurance brokers and their employees shall not conceal important information related to insurance contracts in handling insurance business activities. In other words, when selling products, third-party platforms need to indicate the specific underwriting subject and sales subject, as well as the product record number and product terms link.

Third, the annualized interest rate of the loan is as high as 71.56%, which is obviously higher than the provisions of the Supreme Law on the interest rate of private lending.

In addition, judging from the public cases in recent years, courts at all levels generally do not support the "beheading interest" in private lending. On May 11th, 2017, Beijing Chaoyang District People’s Court held a press conference and issued a judicial proposal to the China Banking Regulatory Commission, suggesting that the CBRC issue detailed rules prohibiting the direct deduction of intermediary fees from the loan principal.

In view of the distorted "beheading interest", in the Notice on Standardizing and Rectifying the Cash Loan Business issued on December 1, 2017, it was clearly pointed out that the comprehensive capital cost charged by various institutions to borrowers in the form of interest rates and various fees should comply with the provisions of the Supreme People’s Court on the interest rate of private lending, and it is forbidden to issue or match loans that violate the relevant interest rate provisions of the law. The comprehensive capital cost charged by various institutions to borrowers should be converted into annualized form, and information such as loan conditions and overdue treatment should be fully and publicly disclosed in advance to remind borrowers of relevant risks.

On December 8, 2017, it was also mentioned in the Implementation Plan for Special Remediation of Network Microfinance Business Risks of Microfinance Companies issued by the Office of P2P peer-to-peer lending Leading Group for Special Remediation of Risks that the ratio of all borrowing costs and loan principal charged to borrowers in the form of interest rates and various fees should be calculated as a comprehensive real interest rate and converted into an annualized form. Check whether the comprehensive real interest rate meets the provisions of the Supreme People’s Court on private lending interest rates. Whether there are behaviors such as deducting interest, handling fee, management fee and deposit from the loan principal in advance or setting high overdue interest, late payment fee and penalty interest. Whether key information such as comprehensive real interest rate, loan amount, loan term, repayment method and overdue treatment are fully and fully disclosed to the borrower in advance and relevant risks are prompted.

According to the feedback from the test student Xiao Zhang, he got a credit line of 6,000 yuan in the 51-character APP. Behind the platform are well-known enterprises and funds such as CITIC Bank, JD.COM, Xiaomi, Yintai, the new lake treasure and Harvest Investment.

Taking a loan of 3,000 yuan and a loan of 6 months as an example, the 51-character APP shows that the total repayment amount is 3,522.6 yuan, the first phase needs to be repaid by 749.6 yuan (including the audit fee of 195 yuan), and the last five phases (one month each) need to be repaid by 554.6 yuan. According to the calculation formula of IRR, if Xiaoming succeeds in borrowing money from 51 people, the real interest rate is 60.09% per annum.

However, after Xiao Zhang submitted the loan application, the review failed. At the bottom of the notice of loan refusal, there is a 1-minute entrance to inquire about the reasons for loan refusal. You need to pay a fee to inquire about the reasons for loan refusal. Every time a reporter noticed, at the bottom of the page where the loan application was submitted successfully, it showed that you can also buy a time-saving service, and you can enjoy the service of up to 10 times compensation for overtime.

51 Character related staff told every reporter that the pre-credit line is not the same as the actual loan line, and the actual loan line will be determined according to the user’s review and evaluation of the platform’s risk control system; 51 personality risk control audit refuses the student group at school, so the platform will refuse its loan application.

51 character is a product of 51 credit card. According to official website, 51 Credit Card was listed on the main board of Hongkong in 2018. In May 2012, 51 Credit Card launched an app that can intelligently manage credit card bills with one click & mdash; — "51 credit card housekeeper". Up to now, 51 Credit Card has gradually developed a dynamic and self-reinforcing ecosystem, providing users with one-stop personal financial services covering personal credit management services, credit card technology services, online loan matching and investment services. It has a variety of apps such as "51 Credit Card Manager", "51 Personality" and "51 Personality Loan", with more than 100 million active users.

On August 5, 2019, the page of 51 people showed that the accumulated transaction was 77.59 billion yuan.

Image source: 51 character official website screenshot

The list of shareholders of credit cards (shown in official website) includes: China CITIC Bank, JD.COM, Xiaomi, Yintai, the new lake treasure, Harvest Investment and other well-known enterprises and funds.

Xiao Ming, a test student, gave feedback. He immediately took out a loan to register his mobile phone number, took photos of the front and back of his ID card, and performed face recognition. After submitting relevant personal information, he soon received an audit message: Your information did not meet the conditions for opening an account, and this application failed the audit!

Test student Xiaoming’s feedback: After registering the mobile phone number in Doudou Money, verifying the real name, filling in the relevant personal information, submitting it to the mobile phone operator for authentication, and carrying out face recognition, it is necessary to carry out credit card verification or provident fund account binding. Because Xiao Ming hasn’t graduated, he doesn’t have a credit card, and he doesn’t have a provident fund account, so he didn’t get the credit line of Doudou Money.

According to official website information, Doudou Money is a new Internet financial product launched by Weixin Jinke, with a maximum loan of 200,000 yuan. On June 21, 2018, Weixin Jinke landed on the main board of the Hong Kong Stock Exchange with the stock code of 02003.

Xiao Ming, a test student, said that Xiaoying Card Loan also needs to verify the credit card information, and it has not obtained the credit limit of the platform.

Xiaoying Card Loan official website shows that it is a product of Xiaoying Technology. Xiaoying Technology was established in March 2014 and listed on the new york Stock Exchange in September 2018 with the stock code XYF.

Tang Yue, the founder of Xiaoying Technology, is also the founder of eLong Travel Network. The shareholders of Xiaoying Technology also include: Zhu Baoguo (Chairman of Health Yuan), Chow Tai Fook Enterprise, Zhang Songqiao (20th in Hurun Real Estate Rich List in 2007), Xinhualian Group (000620), Yintai Group, Huarui Century Group, Golden Mantis Enterprise Group (parent company of Golden Mantis, a listed A-share company) and urban real estate.

Cover image source: Photo Network

Intern Zhang Ling, Yu Ling and Han Qingwei also contributed to this article.

(In order to protect the privacy of the parties, the test students in this paper are pseudonyms.)